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    Harshal - Arvind Eye Care System

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    harshal49
    Arvind Eye Care Systems aims to provide total eye care to rural populations in India. Their main objectives are to overcome obstacles like lack of priority for eye care, poor acceptance of eye treatments and surgeries, and lack of awareness in rural areas. They seek to educate rural communities on the importance of eye care and introduce affordable services. Poor acceptance of eye care services in rural areas is due to lack of awareness, false notions about surgery, costs associated with treatment, and cultural beliefs. Arvind evaluates options like community outreach programs, health education approaches through home visits and screenings, and economic incentives to improve rural acceptance of eye care services.

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    Harshal - Arvind Eye Care System

    Uploaded by

    harshal49
    236 views2 pages
    Arvind Eye Care Systems aims to provide total eye care to rural populations in India. Their main objectives are to overcome obstacles like lack of priority for eye care, poor acceptance of eye treatments and surgeries, and lack of awareness in rural areas. They seek to educate rural communities on the importance of eye care and introduce affordable services. Poor acceptance of eye care services in rural areas is due to lack of awareness, false notions about surgery, costs associated with treatment, and cultural beliefs. Arvind evaluates options like community outreach programs, health education approaches through home visits and screenings, and economic incentives to improve rural acceptance of eye care services.

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    arvind eye care

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    Harshal_Arvind Eye Care System

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    Arvind Eye Care Systems aims to provide total eye care to rural populations in India. Their main objectives are to overcome obstacles like lack of priority for eye care, poor acceptance of eye treatments and surgeries, and lack of awareness in rural areas. They seek to educate rural communities on the importance of eye care and introduce affordable services. Poor acceptance of eye care services in rural areas is due to lack of awareness, false notions about surgery, costs associated with treatment, and cultural beliefs. Arvind evaluates options like community outreach programs, health education approaches through home visits and screenings, and economic incentives to improve rural acceptance of eye care services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    236 views2 pages

    Harshal - Arvind Eye Care System

    Uploaded by

    harshal49
    Arvind Eye Care Systems aims to provide total eye care to rural populations in India. Their main objectives are to overcome obstacles like lack of priority for eye care, poor acceptance of eye treatments and surgeries, and lack of awareness in rural areas. They seek to educate rural communities on the importance of eye care and introduce affordable services. Poor acceptance of eye care services in rural areas is due to lack of awareness, false notions about surgery, costs associated with treatment, and cultural beliefs. Arvind evaluates options like community outreach programs, health education approaches through home visits and screenings, and economic incentives to improve rural acceptance of eye care services.

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    Arvind Eye Care Systems: Providing Total Eye Care To The Rural Population

    Submitted to: Dr. M. Sivagnanasundaram Submitted by: Harshal Gandhi (12A1HP027)

    What should be the objectives of Arvind eye care system? And what implications the objectives have for rural markets?
    Though Arvind Eye Care tried various operations and activities to reach the poor and those people who really needed these services, they made it successful only for the 10% of the population who needed eye care. The main motto of Arvind Eye Care was to serve poor blind people with low cost facilities. So their main task was in identifying the causes that are obstacle to their service process and try to work out on the issue. The obstacles that they were facing are, Lack of priority for eye care among the rural population Poor acceptance of eye treatment and eye surgery Lack of awareness

    So their primary objective should be to overcome the above stated obstacles and let them know the importance of eye care and introduce the services provided to them for eye treatment.

    Examine the reasons for poor acceptance of eye care services by rural consumers.
    The reasons for poor acceptance of eye care services are Lack of awareness- first of all, rural population is unaware of cause of blindness and the use of eye care services to restore their vision. Due to time mismatch or lack of information about the place where these services are provided are also the reasons for poor acceptance of eye care services. False notion about surgery- Many people did not know that most of the cases of blindness could be cured and corrected. Patients were afraid of surgery, which led to low response to the eye services organizations effort. Costs Associated- Most of the rural people also unaware of the costs (trip and food)that were borne by the organization. Family responsibilities, Not interfering with Gods will, Old age Indian population was also prone to blindness as a result of cataracts and diabetes. It was very tough to make people understand importance of eye care treatment as many people did not know that most of the cases of blindness could be cured. Many people were afraid of surgery, which led to poor acceptance of eye care services.

    Evaluate the options available to improve the acceptance.


    Arvinds approach was to provide eye care services at prices that everyone could afford. It provided free services to 2/3 of patients by generating revenues from 1/3 of patients. Its culture is designed in such a way that service personnel were disciplined, accountable and responsive to patients. The service was not only limited to curable blindness; perhaps it also provided rehabilitation services. But there was poor acceptance of eye care services by rural consumers. It was very important to increase awareness and acceptance of the services. Various options available to improve acceptance are: Community outreach program It educated the people about causes of blindness and how eye care services can restore peoplevision. It included distribution of handbills and posters, shop hoardings, bus stops, loudspeaker, announcement on TV, referral through doctors etc. Apart from this, various intervention strategies were followed. It included four health educations approaches and two options for economic incentives. Health approaches: House-to-house visits by patients who had successfully received cataract surgery which motivated people with cataracts to have the surgery. House to house visits by basic eye health worker, screening camps at central location in the village. Campaigns by field worker at weekly marketplaces. People could also volunteer to have their eyes examined. Economic incentives: Partial incentive: free surgery and free eyeglasses Full incentives: in addition to free surgery and glasses, free transportation to the hospital and free meals during hospital stay were offered These approaches didnt help much in creating surgical awareness except for having a villager with sight restored by cataract operation to promote and educate cataract treatment and with offer of full economic incentive. When a villager used to convince the rural people that surgery is safe, it had a better impact than any other approach as rural people would trust villager rather anyone else. Secondly, villagers were poor; they didnt even have money to go to the hospital. So, full incentive also a successful campaign to some extent.

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