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Mobile Data MVNO Seminar
Mobile Media A Cornerstone for Convergence


Overview
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On-Site MVNO Seminar

Benefits of on-site seminar are:

Convenience: Delivered to your team on your schedule, at your location or one of Regus business centers

Confidentiality: Discuss proprietary information relevant to your companys business plan

Cost-Effective: Eliminates travel related expenses and increase productivity of your team as a whole
Overview

MVNO Market Entry Evaluation & Strategy Planning
- Understanding the potential of becoming an MVNO and identifying the key success factors
Mobile Networks & Convergence
- Examining the capabilities and limitations of current and next-generation mobile networks
- Determining the MVNOs mobile network architecture and developing its technology roadmap
- Understanding the impact of IMS (IP Multimedia Sub-system) and SDP (Service Delivery Platform)

Mobile Marketing Essentials & Mobile Data Services & Mobile Content & Mobile Applications
- Examining the key differences between mobile marketing versus traditional and online marketing
- Learn how to commercialize mobile entertainment, commerce, advertising, positioning applications
- Understanding the roles of content aggregator, content provider and ASP and creating mobile content
- Developing innovative mobile data services and understanding the effect of subscribers user interface
- Identifying killer applications and understanding how to exploit them by using existing mobile usage data
Session II: MVNO Business Guide
Session I: Mobile Data Fundamentals

Our Mobile Data MVNO seminar is the most comprehensive and the only seminar of its kind in the
world. It contains 3 sessions and 2 workshops. The first session provides an insight to mobile
networks, convergence, mobile data technologies and applications. The second session provides a
complete overview of the key elements of the MVNO business. The third session contains thirty (30)
current and future MVNO case studies from seven (7) different categories.

The strategy workshop will review our clients mobile strategy partners selection, competitors, and
their service offering. The final workshop provides our clients how to build a compelling Mobile Data
MVNO business case. Our ultimate goal is to maximize your knowledge and answer all of your
MVNO questions. Depending on your needs, we can also customize the seminar to fit your situation.
- Determining how much consumers are willing to pay for mobile data services and its impact for ARPU



Market & Customer Segmentation
- Identifying new and untapped consumer groups for specific mobile data services and applications
- Segmenting the market for mobile data services and devising a product portfolio for each segment
- Evaluating multiple MVNO business models and determining the next steps to move forward

Session II: MVNO Business Guide Continued
Workshops: Strategy & Business Case Development
Session III: MVNO Case Studies

Emerging Devices:
Amazon Kindle (www.amazon.com/kindle), Dell (www.dell.com), Apple iPhone (www.apple.com),
Nintendo (www.nintendo.com), LG (www.lg.com), Electronic Arts (www.ea.com), Sega (www.sega.com),
Panasonic (www.panasonic.com), Kodak (www.kodak.com), Canon (www.canon.com), GE (www.ge.com),
HP (www.hp.com), Nokia (www.nokia.com), Sony (www.sony.com), Garmin (www.garmin.com)
Cable:
Comcast (www.comcast.com), Time Warner (www.timewarner.com), Videotron (www.videotron.com)
Satellite:
DIRECTV (www.directv.com), Dish Network (www.dishnetwork.com), Terrestar (www.terrestar.com)
Health:
Medtronic (www.medtronic.com), Siemens (www.siemens.com), Philips (www.philips.com)
Automobile:
BMW (www.bmw.com), Ford (www.ford.com), GM (www.gm.com), Volvo (www.volvo.com)
Disruptive & WiMAX Network Sharing:
Google (www.google.com), T-Mobile USA (www.t-mobile.com)
HNO Evaluation & Analysis & Contract Negotiation
- Selecting a Host Network Operator (HNO) and evaluating pros and cons
- Determining the criteria HNOs look for hosting MVNOs and selecting MVNEs
- Negotiating a win-win deal with HNO(s) and examining the types of wholesale pricing

MVNE Identification & Evaluation & Analysis
- Evaluating the costs and benefits of working with an MVNE and understanding the selection process
- Negotiating a win-win deal with an MVNE and examining the pricing models and current market prices
- Determining the business operations an MVNO should outsource to an MVNE and telecom vendor

Partnerships & Alliance Development
- Determining the criteria an MVNO should use to select its partners
- Examining how to structure revenue sharing arrangements with partners
- Understanding the MVNO partnership process and development of Service Level Agreements (SLAs)

Distribution & Service Development
- Determining the distribution channels an MVNO should use based on its target segment
- Examining the handset subsidization practice as a customer acquisition and retention strategy
- Understanding pricing models an MVNO should use for its services (i.e. content based, volume, duration)
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Revenue Structure: Market Sizing, Take-Up Usage, Service Selection and Pricing

Capex (Capital Expenditures) Structure: Network Related and Non-Network Related Expenses

Opex (Operating Expenditures) Structure: Direct and Indirect Expenses

Revenue Sharing Arrangement: MVNO, MVNE, Content Providers, ASPs

Financial Indicators: Internal Rate of Return (IRR), Net Present Value (NPV), Payback


Channel Partners



About The Presenter

Alex Besen is the Founder & CEO of The Besen Group LLC.
He provides advisory and consulting services to executive managers in the mobile
data industry. Alex has over 16 years of hands-on experience in the mobile industry
working for operators and vendors in North America and Europe in numerous roles
including business development, marketing, project management and finance.
Previously, Alex worked at Ericsson with mobile operators on MVNO and UMTS
projects in the EMEA (Europe, Middle East and Africa) region. He was also
responsible for identifying potential partners and hosting workshops at Ericsson
Mobility World (a mobile data laboratory) where developers create, optimize
and commercialize mobile applications.
Prior to Ericsson, Alex was a Business Development Manager at T-Mobile USA (Omnipoint Communications)
where he was responsible for partnerships, joint ventures and provided billing, customer care, marketing and
financing solutions to mobile operators. Alex began his mobile career with a start-up operator Pocket
Communications, where he managed the companys auction activity for C-block spectrum licenses as well as
other activities associated with market research, market segmentation, pricing plans and market distribution
strategies.
He holds a BS degree in Management and MBA from the American University. He has spoken at MVNO Industry
Summit 2010, Eurasia Com 2009, Mobile World Congress 2008, MVNO Summit 2008, MVNO Summit 2007,
MVNO Congress 2007, Emerging Mobile Partnerships & MVNOs Conference 2007, CTIA Wireless 2006, CTIA
Wireless 2005 and is also quoted frequently in the leading telecommunications and media publications.

The Besen Group LLC is an international management consulting practice to the mobile data industry
headquartered in the Washington DC area, with representatives in Paris and Tokyo.

The Besen Group brings global perspective and an open approach to client engagements, where the transfer of
our mobile data knowledge, hands-on experience, and strategic thinking become part of our clients ongoing
competitive strength.

Its mission is to provide mobile data players with tools, knowledge, and services enabling them to perform
optimally in their mobile environment. The Besen Groups competitive edge is based on practical experience
with mobile operators, mobile vendors, and a mobile data laboratory.

Our references include Avea, Banque Populaire, Clearwire, Cosmote, Leclerc Mobile, Ericsson, Fenerbahce,
Mportal, Mpower Labs, SpeechPhone, and T-Mobile USA.

The Besen Group offers the following four (4) service portfolios: Mobile Data Service Portfolio, MVNO Service
Portfolio, MVNE Service Portfolio and HNO Service Portfolio.

All of our services are tailored to ensure that each of our clients' needs are met and surpassed. We work on a
project basis or retainer basis with mobile operators, MVNOs, MVNEs, mobile vendors, law firms, investment
banks, venture capital and private equity firms from all around the world.


About The Besen Group


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Payment
Full payment is required prior to the scheduled seminar date.

All payments should be made by check or wire transfer.

Make all check payments payable to: The Besen Group LLC

Mail check to: 10127 Ebenshire Court, Oakton, VA 22124, USA.

To arrange for a wire transfer, please contact us at +1.703.981.8168 or by email to: seminar@thebesengroup.com.

Scheduling
To schedule a seminar, please send your request to: seminar@thebesengroup.com with your contact details and availability.
For a customized seminar, please contact us at +1.703.981.8168 or by email to: seminar@thebesengroup.com.

Cancellation
All cancellations must be in writing. Cancellations received two weeks prior to the scheduled seminar date wont be
responsible for any service charge. A service charge of $1,000 will apply to cancellations received less than two weeks prior
to the scheduled seminar date within North America and a service charge of $2,000 for all other international countries.

Pricing
MVNO Seminar includes:

Session I: Mobile Data Fundamentals

Session II: MVNO Business Guide

Session III: MVNO Case Studies

Workshop: Strategy & Business Case Development

For pricing information, please send an email to: seminar@thebesengroup.com.

The seminar price is for unlimited number of participants. The seminar price will vary for a customized seminar.

The duration of the seminar is one day. Per customer request, the seminar can be extended to additional days.

Customers will be responsible for all travel related expenses including air, transportation, and lodging for the presenter.
In case, customers will need a training facility, all Regus business center expenses will be billed additionally.
Certain images and/or photos on the cover page are the copyrighted property of JupiterImages and are used with permission
under license. These images and/or photos may not be copied or downloaded without permission from JupiterImages.

No part of the seminar may be reproduced, in any form or by any means, electronic, mechanical, photocopying, recording or
otherwise, without the written permission of The Besen Group LLC. A limited version of the seminar presentation will be
provided to seminar participants.

All trademarks are the property of their respective owners. This seminar is for informational purposes only.

THE BESEN GROUP LLC MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SEMINAR.

Copyright 2010. The Besen Group, LLC. All Rights Reserved. Published: July 20, 2010.

The Besen Group LLC reserves the right to cancel the seminar, modify, alter or otherwise edit the content of the seminar and
change the price for the seminar at its discretion at any time. Furthermore, The Besen Group LLC accepts no liability for any
loss or damage or unforeseen consequential loss or damage arising from the use of the information contained in the
seminar. The seminar presentation is the exclusive property of The Besen Group LLC.

All opinions, assumptions, estimates and recommendations cannot be guaranteed and participants to the seminar use this
information at their own risk. This seminar is provided as is without warranty of any kind, express or implied, including, but
not limited to, the implied warranties or merchantability, fitness for a particular purpose, or non-infringement.
No part of this publication may be reproduced by any means in whole or in part without the express written consent of The
Besen Group LLC and may not be changed or modified in any way. The Besen Group LLC does not accept any legal
responsibility for any actions taken on the basis of the information provided in the seminar.

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