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The Science Behind Storytelling

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148 views4 pages

The Science Behind Storytelling

Uploaded by

Karloscedeno
Copyright
© Attribution Non-Commercial (BY-NC)
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The Science Behind Storytelling and Why It Matters

By Gavin McMahon on November 20, 2013 | 6 Comments

As presenters we want people to pay attention, be en a e! an! remember the messa e" #he $ey to !oin that% &cience now says it involves storytellin ' &tories stim(late emotions, which may be the $ey to better learnin , attention, memory an! !ecision ma$in " )hen we listen to stories, more o* the brain li hts (p, accor!in to Annie M(rphy +a(l, a(thor o* ,Brilliant' #he New &cience o* &mart"&tories ca(se yo(r ne(rons to *ire the same way they wo(l! i* yo( were !oin the act(al action tal$e! abo(t" .or e/ample, i* yo( were listenin to someone tal$ abo(t $ic$in a ball, the motor part o* the brain that wo(l! help yo( $ic$ a ball in real li*e li hts (p" 0ere1s the science' #wo parts o* the brain 2 Broca1s an! )ernic$e1s area 2 a(tomatically li ht (p when listenin to a presentation" #hin$ o* them as the ray cells that wor$ on processin lan (a e an! speech 3 the inp(t4o(tp(t area o* the brain" #hey1re the same parts o* the brain that li ht (p when yo( rea! a boo$, an! the same parts o* the brain that we (se to watch a *avorite movie or tal$ to a love! one" B(t 5(st beca(se yo(1re li htin (p a *ew ray cells !oesn1t mean yo(, the presenter, are ettin thro( h" 6* yo(1ve ever rea! the phone !irectory, yo( can probably remember !oin it, b(t yo( probably !on1t remember m(ch o* the content" Contrast that with yo(r *avorite movie, or a story *rom chil!hoo! where yo( can li$ely reco(nt a ma5ority o* it" Antonio 7amasio, 8&C +ro*essor o* Ne(roscience, an! a(thor o* ,7escartes1 9rror' 9motion, :eason, an! the 0(man Brain,says we !on1t learn witho(t emotional tho( ht" ;ohn Me!ina, biolo ist an! a(thor o* ,Brain :(les,- also notes that, ,)e !on1t pay attention to borin thin s"- #hat1s what1s happenin in ro(tine tas$s, li$e !rivin to wor$, rea!in the phone !irectory 3 an! li$ely what1s happenin in a typical b(llet<in*este!, snoo=e<worthy +ower+oint !ec$" )e et thro( h it, b(t it1s not sin$in in"

Bac$ to the story" )e nee! to tell them, b(t anyone can tell one" 6* yo(1ve listene! to a typical ><year<ol!1s ,and then and then and then, yo(1ll $now not everyone can be 0emin way oo!" )hile +i/ar isn1t 0emin way, it tells reat stories" ?o( s(rely remember la( hin thro( h the antics o* )oo!y an! B(== in ,#oy &tory,- !on1t yo(% 0ere1s a collection o* storytellin r(les tweete! o(t by 9mma Coats, *ormer story artist at +i/ar" Pixars 22 Rules to Phenomenal Storytelling *rom @po er!ulpoint #hey1re all oo! a!vice, b(t *ile r(les 2 an! > (n!er ,essential- *or yo(r ne/t presentation" @:(les 3 an! A are also reat *or presenters"B

Rule "2# Tailor to $our %udience


You gotta keep in mind whats interesting to you as an audience, not whats fun to do as a writer. They can be very different. Most presenters trip over this one, an! present a topic list o* their content" 6t1s time to chan e an! consi!er yo(r a(!ience" #ry *i (rin o(t what they want, in parallel with what yo( want" 6* yo(1re st(c$ on this, we have a simple tool to help yo("

Rule "&# Structure $our Story


Once upon a time there was ___. very day, ___. One day ___. !ecause of that, ___. !ecause of that, ___. "nti# fina##y ___. 6 am not a!vocatin that yo( be in yo(r presentation with, ,Cnce (pon a timeD- b(t yo( !o nee! a story str(ct(re to maintain people1s attention" 9very presentation sho(l! have a hoo$, meat an! payo** 2 a way to or ani=e yo(r content in a narrative that interests an! en a es the a(!ience" :emember these r(les ne/t time yo(1re (p to present, an! yo(1ll have many more ne(rons 3 an! appla(se 3 *irin away" Read More: Connect With Your Audience Through Storytelling An Interview with Samantha Starmer of REI

$avin is a founding partner at fassforward consu#ting group. %e b#ogs about &ower&oint, presenting, communication and message discip#ine at makeapowerfu#point.com. You can fo##ow him on twitter 'powerfu#point. (ore at $oog#e), *acebook and &interest.

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> )ays Companies Are 8sin &li!e&hare to :ecr(it 0ow to Ma$e ?o(r &li!es Mobile<.rien!ly 0ow to Combat +resentation An/iety )ee$en! :ea!in ' Cptimi=in ?o(r &peech an! &li!es +(blic &pea$in ' .ear vs" An/iety 8sin &li!e&hare to Attract 6nvestors +resentation Eessons *rom 0ollywoo! Ni htmare on +resentation &treet' 10 0orrors to Avoi! > 7esi n #actics to #a$e ?o(r 7ec$ .rom Goo! to Great A New App to Create +resentations 0 in&hare F +rev Ne/t G +&&,-,T,O. Great in*oD*le/e! my rey cells a bit"

http/00geobrava.wordpress.com0 1avid % 1eans 8n!erstan!in the science o* storytellin is a hec$ o* a lot easier than masterin the art o* creatin compellin an! en a in narrative 3 that ta$es talent"

"sman -a2a i thin$ the story tellin is an art pl(s science it 5(st not step by step process b(t also a s$ill which some people can learn or some has it by birthH

http/00businessorientedski##s.com0 3ohn 4onstantine

A(thor e/plaine! abo(t how to convey the messa e to the p(blic *rom yo(r story tellin D #han$sH it helps me lot" http'44www"ip*online"com4

http/00www.webwisedom.com0 (ike 5ise Nice post" #han$ yo(" Great points" My val(e<a!!' Goo! &torytellin ta$es time, tho( h, !oesn1t it% 6n the b(syness o* li*e, it seems critically important that we slow !own eno( h to see the stories that are circ(latin aro(n! (s all the time, the intricacies, an! then slow !own even *(rther to capt(re on<the<*ly me!ia, ma$e notes, an! then later circle bac$ to the story in hin!si ht, create blo s, p!*1s, an! vi!eo1s" #r(e%

http/00www.6ansah.com0 +nant 7ahay 6t is oo! to $now that the science is vali!atin the ancient art o* story tellin $nown to the man$in! *or tho(san!s o* years" Be it the Bible or the Mahabharata' ,the ocean o* tho(san! stories-, as &alman :(sh!ie calle! itI the embe!!e! messa es reache! every noo$ an! corner, into every h(man bein ' lettere! or not" 6 love! this article beca(se it b(ttresses my view, which 6 have hel! *or years' a presentation witho(t a story line is 5(st a 7i (station men(" @no p(n inten!e!HB"

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