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The Systematic Investment Plan (SIP) is a simple and time honored investment strategy for accumulation of wealth in a disciplined manner over long term period. The plan aims at a better future for its investors as an SIP investor gets good rate of returns compared to a one time investor. A specific amount should be invested for a continuous period at regular intervals under this plan. SIP is similar to a regular saving scheme like a recurring deposit. It is a method of investing a fixed sum regularly in a mutual fund. SIP allows the investor to buy units on a given date every month. While the investor's investment remains the same, more number of units can be bought in a declining market and less number of units in a rising market. The investor automatically participates in the market swings once the option for SIP is made. SIP ensures averaging of dollar cost as consistent investment ensures that average cost per unit fits in the lower range of average market price. An investor can either give post dated cheques or credit card instruction and the investment will be made regularly in the mutual fund desired for the required amount. SIP generally starts at minimum amounts of $300 per month and upper limit could be as you may choose. Systematic Investment Plan is an approach to investing within managed investments which involves investing a set of amount at regular intervals rather than investing a larger lump sum amount in one shot. By investing this way you are not attempting to capture the highs and lows of the market but rather the cost of your investment is averaged over a period of time. The essence of SIPs is that when the markets fall investors automatically acquire more units. Likewise they acquire lesser units when the market rises. This means that you buy less when the price is high whereas you buy more the price is low. Hence the average cost per unit drops down over a period of time. Systematic Investment Plan (SIP) is a convenient way to accumulate wealth in a disciplined manner over a long-term period. It helps you to invest regularly in small installments and thereby build wealth over a period of time. SIP is a method of investing in a mutual funds scheme. Mutual fund schemes are offered by the Asset Management companies (AMC) to customers through a distributor. The Bank acts as a distributor of Mutual Fund products for the AMC to the customers. A customer wanting to invest in a mutual fund scheme can avail of the Systematic Investment Plan. The Systematic Investment Plan (SIP) is a simple and time honored investment strategy for accumulation of wealth in a disciplined manner over long term period. The plan aims at a better future for its investors as an SIP investor gets good rate of returns compared to a one time investor. A Systematic Investment Plan (SIP) is a vehicle offered by mutual funds to help you save regularly. It is just like a recurring deposit with the post office or bank where you put in a small amount every month. The difference here is that the amount is invested in a mutual fund. The minimum amount to be invested can be as small as Rs 100 and the frequency of investment is usually monthly or quarterly.

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What is Systematic Investment Plan A specific amount should be invested for a continuous period at regular intervals under this plan. SIP is similar to a regular saving scheme like a recurring deposit. It is a method of investing a fixed sum regularly in a mutual fund. SIP allows the investor to buy units on a given date every month. The investor decides the amount and also the mutual fund scheme. While the investor's investment remains the same, more number of units can be bought in a declining market and less number of units in a rising market. The investor automatically participates in the market swings once the option for SIP is made. SIP ensures averaging of rupee cost as consistent investment ensures that average cost per unit fits in the lower range of average market price. An investor can either give post dated cheques or ECS instruction and the investment will be made regularly in the mutual fund desired for the required amount. SIP generally starts at minimum amounts of Rs.1000/- per month and upper limit for using an ECS is Rs.25000/- per instruction. For instance, if one wishes to invest Rs.1, 00,000/- per month, then they need to do it on four different dates. How to invest in SIP? Step 1: Select a mutual fund scheme of your choice with the payment option as SIP Step 2: Decide the Investment periodicity (frequency of making payments). You can choose to make your investment on a monthly or quarterly basis. Step 3: Select the minimum investment amount. For instance, if you choose to invest Rs 12,000 every year with a monthly SIP Option.Therefore you would be investing Rs 1,000 every month in your fund. By the end of a year, you would have invested Rs 12,000 in your fund. Step 4: The amount gets converted into units, depending on the Net Asset Value (NAV). NAV is the market value per unit of a fund. If the NAV in the first month is Rs 20, you will get 50 units. Similarly in the next month if the NAV is Rs 25, you will get 40 units. The following month if the NAV is Rs 18, then you will get 55.56 units. So, after three months, you would have 145.56 units. On an average, you would have paid around Rs 21 per unit. Step 5: The units get accumulated over a period of time. You can stay invested till the time you wish and redeem your units when you wish to exit from the scheme. The units are redeemed at the market value (NAV) and you get back your money with returns. Why invest in SIPs right now? The current scenario in equity market is dominated by negative sentiment, which has led to fundamentals being ignored. This scenario has created volatility in the markets and uncertainty of future outlook. The prudent way to invest in this scenario is to benefit from the volatility and this can be done by investing through SIPs A monthly SIP helps in averaging out the cost of purchase and benefit from power of compounding. It also helps in creating wealth over a longer time period.

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Advantages of SIP Power of Compounding - The longer the period of your investment, the more wealth you accumulate because of the power of compounding. Thats why it makes sense to start investing early. Simply put, the incremental returns that you earned on your principal plus the accrued gains is compounding. Rupee Cost Averaging - Most investors want to buy stocks when the prices are low and sell them when the prices are high. But timing the market is time consuming and risky. A more successful investment strategy is to adopt this method called Rupee Cost Averaging. By investing in an SIP you end up buying more units when the price is low and fewer when the price is high. Convenience and Regularity - SIP gives you the convenience to pay through Axis Bank Electronic clearance service (ECS) or Auto Debit. You can decide the amount and the mutual fund scheme. A fixed amount will automatically get debited from your account on a date specified by you. Disciplined approach towards investment - Since you invest regularly, it makes you disciplined in your savings, which leads to wealth accumulation. Disciplined investing is vital to earning good returns over a longer time frame. Disadvantages of SIP Tax planning: Yes, setting up a SIP in a tax planning mutual fund will help you reduce taxes, but if you invest the same amount at one go in the same mutual fund you will get the same tax benefit. Tax benefit is not something exclusive to a SIP. SIP lead to building wealth: Good saving and investing habits are more likely to help you accumulate wealth in the long run, but there is no guarantee that you will end up doing so. Especially, if you invest in equity mutual funds. Ignore the spreadsheets: I came across more than a couple of websites that had examples of how a person could accumulate more units because of regular investing when compared with someone who buys in bulk. These calculations are just based on the assumptions the respective authors make, and there is no guarantee that you will accumulate more units if you bought units regularly. A lot depends on market gyrations and nothing can be said with certainty.

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SIP is a Smart choice Inculcate financial discipline

Helps us make investment our first priority from it being our last priority.

Average out your cost of investment and hence reduce your risk
If we invested Rs 1000 every month. And lets say the scheme invested in is available at a rate of Rs 20 per unit. Then in month 1, you will be able to obtain 50 units. In month 2 if the unit value goes down to Rs 10 then you will be able to obtain 100 units.

Helps in compounding your wealth

( Start Early + Invest Regularly = Create Wealth)

Invest Regularly
Systematic investing has a compounding effect on the investments. In the long term, an investment as low as Rs 1000/- per month swells up into a huge corpus.

Start Early
Starting your investments early has its own advantages. Starting early means that the power of compounding starts acting on your money earlier thereby generating higher returns.

Myths about SIP

Investment in equity mutual funds or unit linked insurance should always be done in SIP mode We cannot invest a lump sum in the same account in which you are doing an SIP If one miss investing for a particular month, will they prosecute them? SIP is only for small investors Market is at very high level to start an SIP If SIP in a tax plan is done, can we withdraw all the money on completion of 3 years?

The Top 10 SIP Plans in India are

1. Religare Mid N Small Cap Fund - Growth 2. DSP Black Rock Small and Midcap Fund - Growth 3. SBI MSFU Emerging Business Fund Growth 4. HDFC Midcap Opportunities Fund - Growth 5. UTI Master value fund - Growth 6. ING dividend Yield Fund - Growth 7. Religare Midcap Fund - Growth 8. Canara Robeco Emerging Equities - Growth 9. Reliance Equity Opportunities - G 10. BNP Paribas Future Leaders Fund - G

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Main Difference Between Mutual Funds & SIP

SIP is a way of investing in Mutual Funds. Mutual Fund is a collection of stocks, which a Mutual Fund House offers. When thousands of investors invest in that fund, a large sum of money is collected, which the fund manager invests. Depending on the performance of various sectors (say IT, Manufacturing, Services, Banking) fund manager keeps investing money. All that information is usually sent in the annual report of the company. If we choose to invest Rs. 50,000 in a Mutual Fund and if we don't have that amount of money and can spare only Rs. 5000 a month, you can go for SIP...where you can invest a certain amount every month in that fund or every quarter. SIP is boon for people who have just started earning and want to start investing early. But one of the biggest problem with SIP is that they have to invest every month even if the markets are down. There is no way out of that. That's why many people believe SIP is a sham.

Few Rules to Remember

Never put all the money in one company. Diversify. Never be greedy. Set a target. If the company's stock value reaches that, sell it. Never let our life savings depend on it. Invest only that amount, which if we lose, will not affect us greatly. Keep stock market investment for a short term. Don't look at it as an investment for years.

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SIP Calculator Simple Savings Calculator

Figures are in Dollar($) but it can be treated in Rupees. In Compounding Keep it Annually Notice in last years how fast assets grow. Try 2 things to check impact of Power of Compounding: Take interest 5%(Insurance Endowment Plans), 8%( debt investments) & 12-15%(Diversified Equity Mutual Funds) Take 15 Years & 30 years SIP Wont Deliver 1. In rising markets An SIP may not be able to lower the average purchase cost if equity markets rise in a secular manner. In such a scenario, the average purchase cost could actually rise. So in a market rally, SIPs could prove to be more expensive vis--vis a lump sum investment. 2. A directionless SIP A directionless SIP is one that does not form part of an investment plan; in other words, its an aimless SIP. The SIP is not an end; instead, it is the means to achieve an end. Hence an SIP in isolation does not make financial sense. 3. An SIP in a poorly managed fund Investing via an SIP doesnt improve the prospects of a poorly managed fund. Such a fund stays the same, irrespective of the investment mode. Its shortcomings will not be eliminated by an SIP.

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SYSTEMATIC INVESTMENT PLAN ON HDFC BANK

Background and Objective of HDFC Group

Background HDFC was incorporated in 1977 with the primary objective of meeting a social need that of promoting home ownership by providing long-term finance to households for their housing needs. HDFC was promoted with an initial share capital of Rs. 100 million. Business Objectives The primary objective of HDFC is to enhance residential housing stock in the country through the provision of housing finance in a systematic and professional manner, and to promote home ownership. Another objective is to increase the flow of resources to the housing sector by integrating the housing finance sector with the overall domestic financial markets... Organizational Goals HDFCs main goals are to a. b. c. d. e. Develop close relationships with individual households, Maintain its position as the premier housing finance institution in the country, Transform ideas into viable and creative solutions, Provide consistently high returns to shareholders, and To grow through diversification by leveraging off the existing client base.

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Key Companies of HDFC group

HDFC Reality HDFC Bank HDFC Standard Life Insurance HDFC Mutual Fund HDFC Chubb General Insurance Credit Information Bureau (INDIA) Limited HDFC Securities HDFC Consultancy Services Intel net Global

HDFC-Asset Management Company An HDFC asset Management Company limited is well-established fund house. HDFC Assets Management Company limited is sponsored by Housing Development Finance Corporation Limited (HDFC) andhttp://www.standardlifeinvestments.com/ Standard life investments limited. HDFC assets Management Company limited launched its scheme HDFC EQUITY FUND in the year January 1995. Since then it focused on different class of schemes for many years and launched several innovative products that went to become bourgeoning categories in the Indian mutual fund industry. Some of these were HDFC GROWTH FUND, HDFC TOP 200 FUND, and HDFC BALANCED FUND, HDFC PRUDENCE FUND etc. HDFC assets Management Company limited have offices in 29 cities and currently manage assets in excess of Rs 75,406.10 cores. (May 2009) HDFC was incorporated in 1977 as the first specialized Mortgage Company in India. HDFC is a Premier Housing Finance Company in India. HDFC provides financial assistance to individuals, corporates and developers for the purchase or construction of residential housing. It also provides property related services (e.g. property identification, sales services and

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valuation), training and consultancy. Of these activities, housing finance remains the dominant activity. HDFC has a client base of around 10 lac borrowers, around 10 lac depositors, over 1,23,000 shareholders and 50,000 deposit agents, as at March 31, 2009. The Company has a total asset size of Rs. 96,993 crore as at March 31, 2009 and cumulative approvals and disbursements of housing loans of Rs. 237,450 crore and Rs. 191,806 crore respectively as at March 31, 2009. HDFC had raised funds from international agencies such as the World Bank, IFC (Washington), USAID, DEG, ADB and KfW, international syndicated loans, domestic term loans from banks and insurance companies, bonds and deposits. HDFC has received the highest rating for its deposits program for the fourteenth year in succession. STANDARD LIFE INVESTMENTS LIMITED Standard Life Investments Limited is the dedicated investment management company of the Standard Life group and is a wholly owned subsidiary of Standard Life Investments (Holdings) Limited, which in turn is a wholly owned subsidiary of Standard Life plc. With global assets under management of approximately US$ 169 billion as at March 31, 2009, Standard Life Investments Limited is one of the world's major investment companies and is responsible for investing money on behalf of five million retail and institutional clients worldwide. Standard Life Investments is a leading asset management company, with approximately US$ 169 billion of assets under management as at March 31, 2009. The company operates in the UK, Canada, Hong Kong, China, Korea, Ireland, Paris, Sydney and the USA to ensure it is able to form a truly global investment view. Board of Directors The Board of Directors of the HDFC Asset Management Company Limited (AMC) consists of the following eminent persons. Mr. Deepak S Parekh Mr. Hoshang S. Billimoria Mr. N. Keith Skeoch Mr. Humayun Dhanrajgir

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Ms. Renu S. Karnad Mr. Milind Barve Mr. Mark Connolly Mr. Rajeshwar Ram Bajaj Mr. P. M. Thampi Dr. Deepak Phatak

Product Details
Equity Schemes of HDFC 1. HDFC Equity Fund:is to achieve capital

Investment Objective: The investment objective of the Scheme appreciation. Investment Options: Dividend & Growth Option Nature of Scheme: Open-ended Growth Scheme Inception Date: January 01, 1995

2.

HDFC growth fund:-

Investment Objective: The primary investment objective of the Scheme is to generate long term capital appreciation from a portfolio that is invested predominantly in equity and equity related instruments. Investment Options: Dividend & Growth Option Nature of Scheme: Open-ended Growth Scheme Inception Date: September 11, 2000

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3.

HDFC Top 200 Fund:-

Investment Objective: To generate long-term capital appreciation from a portfolio of equity and equity-linked instruments primarily drawn from the companies in BSE 200 index. Investment Options: Dividend & Growth Option Nature of Scheme: Open-ended Growth Scheme Inception Date: October 11, 1996 4. HDFC Capital Builder Fund:-

Investment Objective: To generate long-term capital appreciation from a portfolio that is substantially constituted of equity and equity related securities of Small and Mid-Cap companies. Investment Options: Dividend & Growth Option Nature of Scheme: Open Ended Growth Scheme Inception Date: February 01, 1994

5.

HDFC Core & Satellite Fund:-

Investment Objective: The primary objective of the Scheme is to generate capital appreciation through equity investment in companies whose shares are quoting at prices below their true value. Investment Options: Dividend & Growth Option Nature of Scheme: Open Ended Growth Scheme Inception Date: September 17, 2004 6. HDFC Premier Multi-Cap Fund:-

Investment Objective: The primary objective of the Scheme is to generate capital appreciation in the long term through equity investments by investing in a diversified portfolio of Mid Cap and Large Cap `blue chip` companies. Investment Options: Dividend Plan, Growth Plan, The Dividend Plan offers Dividend Payout and Reinvestment Facility.

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Nature of Scheme: Open Ended Growth Scheme Inception Date: April 06, 2005

Balanced Schemes of HDFC

1. HDFC Balanced Fund: -

Investment Objective: The primary objective of the Scheme is to generate capital appreciation along with current income from a combined portfolio of equity and equity related and debt and money market instruments. Investment Options: Dividend & Growth Option Nature of Scheme: Open Ended balanced fund Inception Date: September 11, 2000

2.

HDFC Prudence Fund:-

Investment Objective: The investment objective of the Scheme is to provide periodic returns and capital appreciation over a long period of time, from a judicious mix of equity and debt investments, with the aim to prevent/ minimize any capital erosion. Investment Options: Dividend & Growth Option Nature of Scheme: Open Ended balanced fund Inception Date: February 01, 1994

3.

HDFC Short Term Plan:The primary objective of the HDFC Short Term Plan is to

Investment Objective: -

generate regular income through investment in Debt Securities and Money Market Instruments. Investment Options: Growth Plan, Dividend Plan. The Dividend Plan offers Dividend Payout and Reinvestment Facility. Nature of Scheme:- Open Ended income fund Inception Date: - February 28, 2002

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4.

HDFC Multi Yield Fund :-

Investment Objective: The primary objective of the Scheme is to generate positive returns over medium time frame with low risk of capital loss over medium time frame. Investment Options: Growth Plan, Dividend Plan. The Dividend Plan offers Dividend Payout and Reinvestment Facility. Nature of Scheme: - Open Ended income fund Inception Date: - September 17, 2004

Debt Schemes of HDFC

1. HDFC Income Fund:-

Investment Objective: - The primary objective of the Scheme is to optimize returns while maintaining a balance of safety, yield and liquidity. Investment Options: Dividend & Growth Option Nature of Scheme: - Open-ended Income Scheme Inception Date: - September 11, 2000 HDFC Income Fund: Investment Objective: - The investment objective of HDFC High Interest Fund is to generate income by investing in a range of debt and money market instruments of various maturity dates with a view to maximizing income while maintaining the optimum balance of yield, safety and liquidity. Investment Options: Dividend & Growth Option Nature of Scheme: - Open Ended Income Scheme Inception Date: - April 28, 1997

2.

HDFC MF Monthly Income Plan - Short Term Plan:-

Investment Objective: - The primary objective of Scheme is to generate regular returns through investment primarily in Debt and Money Market Instruments. The secondary objective of the Scheme is to generate long-term capital appreciation by investing a

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portion of the Schemes assets in equity and equity related instruments. However, there can be No assurance that the investment objective of the Scheme will be achieved. Investment Options: Quarterly Dividend Option, Monthly Dividend Option, and Growth Plan. The Dividend Plan offers Dividend Payout and Reinvestment Facility Nature of Scheme: - An open-ended income scheme. Monthly income is not assured and is subject to availability of distributable surplus Inception Date:- December 26, 2003

3.

HDFC MF Monthly Income Plan - Long Term Plan:-

Investment Objective: - The primary objective of Scheme is to generate regular returns through investment primarily in Debt and Money Market Instruments. The secondary objective of the Scheme is to generate long-term capital appreciation by investing a portion of the Schemes assets in equity and equity related instruments. However, there can be no assurance that the investment objective of the Scheme will be achieved Investment Options: Growth Plan, Quarterly Dividend Option, Monthly Dividend Option. The Dividend Plan offers Dividend Payout and Reinvestment Facility. Nature of Scheme: - An open-ended income scheme. Monthly income is not assured and is subject to availability of distributable surplus Inception Date: - December 26, 2003

HDFC MF SIP is similar to a Recurring Deposit. Every month on a specified date an amount you choose is invested in a mutual fund scheme of your choice. The dates currently available for SIPs are the 1st, 5th, 10th, 15th, 20th and the 25th of a month. Youll be amazed to learn about the many benefits of investing through HDFC MF SIP.

Become A Disciplined Investor

Being disciplined - Its the key to investing success. With the HDFC MF Systematic Investment Plan you commit an amount of your choice (minimum of Rs. 500 and in multiples of Rs. 100 thereof*) to be invested every month in one of our schemes.

Think of each SIP payment as laying a brick. One by one, youll see them transform into a building. Youll see your investments accrue month after month. Its as simple as giving at least 6 postdated monthly cheques to us for a fixed amount in a scheme of your choice. Its
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the perfect solution for irregular investors. *Minimum amounts may differ for each Scheme.

Reach Your Financial Goal

Imagine you want to buy a car a year from now, but you dont know where the downpayment will come from. HDFC MF SIP is a perfect tool for people who have a specific, future financial requirement. By investing an amount of your choice every month, you can plan for and meet financial goals, like funds for a childs education, a marriage in the family or a comfortable postretirement life. The table below illustrates how a little every month can go a long way.

Table A:Monthly Savings - What your savings may generate Savings per month (for 15 years) 5000 4000 3000 2000 1000 Total amount invested (Rs. in Lacs) 9.0 7.2 5.4 3.6 1.8 Rate of return 6.0% 8.0% 10.0% (rupees in lacs, 15 years later)* 14.6 17.4 20.9 11.7 8.8 5.8 2.9 13.9 10.4 7.0 3.5 16.7 12.5 8.3 4.2

*Monthly instalments, compounded monthly, for a 15-year period.

Disclaimer: The illustration above is merely indicative in nature and should not be construed as investment advice. It does not in any manner imply or suggest performance of any HDFC Mutual Fund Scheme(s).

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Take Advantage of Rupee Cost Averaging

Most investors want to buy stocks when the prices are low and sell them when prices are high. But timing the market is time consuming and risky. A more successful investment strategy is to adopt the method called Rupee Cost Averaging. To illustrate this well compare investing the identical amounts through a SIP and in one lump sum.

Imagine Suresh invests Rs. 1000 every month in an equity mutual fund scheme starting in January. His friend, Rajesh, invests Rs. 12000 in one lump sum in the same scheme. The following table illustrate how their respective investments would have performed from Jan to Dec:

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Table B:Sureshs Investment Amount Units 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 107.0091 106.3943 123.1072 114.2857 124.8128 112.0448 109.8660 120.3369 132.1353 154.7509 144.2793 131.5789 Rajeshs Investment Amount Units 12000 1284.1091

Month Jan-04 Feb-04 Mar-04 Apr-04 May-04 Jun-04 Jul-04 Aug-04 Sep-04 Oct-04 Nov-04 Dec-04

NAV 9.345 9.399 8.123 8.750 8.012 8.925 9.102 8.310 7.568 6.462 6.931 7.600

*NAV as on the 10th every month. These are assumed NAVs in a volatile market Disclaimer: The illustration above is merely indicative in nature and should not be construed as investment advice. It does not in any manner imply or suggest performance of any HDFC Mutual Fund Scheme(s). Rupee Cost Averaging neither ensures you profits nor protects you from making a loss in declining markets.

As seen in the table, by investing through SIP, you end up buying more units when the price is low and fewer units when the price is high. However, over a period of time these market fluctuations are generally averaged. And the average cost of your investment is often reduced.

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Grow Your Investment with Compounded Benefits

It is far better to invest a small amount of money regularly, rather than save up to make one large investment. This is because while you are saving the lump sum, your savings may not earn much interest.

With HDFC MF SIP, each amount you invest grows through compounding benefits as well. That is, the interest earned on your investment also earns interest. The following example illustrates this.

Imagine Neha is 20 years old when she starts working. Every month she saves and invests Rs. 5,000 till she is 25 years old. The total investment made by her over 5 years is Rs. 3 lakhs.Arjun also starts working when he is 20 years old. But he doesnt invest monthly. He gets a large bonus of Rs. 3 lakhs at 25 and decides to invest the entire amount.

Both of them decide not to withdraw these investments till they turn 50. At 50, Nehas Investments have grown to Rs. 46,68,273* whereas Arjuns investments have grown to Rs. 36,17,084*. Nehas small contributions to a SIP and her decision to start investing earlier than Arjun have made her wealthier by over Rs. 10 lakhs.

Do All This Effortlessly

Investing with HDFC MF SIP is easy. Simply give us post-dated cheques or opt for an Auto Debit from your bank account for an amount of your choice (minimum of Rs. 500 and in multiples of Rs. 100 thereof*) and well invest the money every month in a fund of your choice. The plans are completely flexible. You can invest for a minimum of six months, or for as long as you want. You can also decide to invest quarterly and will need to invest for a minimum of two quarters.

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Research Methodology is the investigation of specific problem in detail. At first problem is defined carefully for conducting research. There should be a good research plan for conducting research. No research can be done without data collection. After all this analysis made for getting solution for problem. Define the problem Define the sample size Collection of data Analysis and interpretation Defining the problem

Defining the research problem is first necessary step for any research. This work should be done carefully. Here research problem is to know wilingess of general public to work as an agent with private player or HDFC MUTUAL FUND. Research plan This report is based on primary as well secondary data, however primary data collection was given more importance since it is overhearing factor in attitude studies. One of the most important users of research methodology is that it helps in identifying the problem, collecting, analyzing the required information data and providing an alternative solution to the problem .It also helps in collecting the vital information that is required by the top management to assist them for the better decision making both day to day decision and critical ones.
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Data sources:
Research is totally based on primary data. Secondary data can be used only for the reference. Research has been done by primary data collection, and primary data has been collected by interacting with various people. The secondary data has been collected through questionnaire.

Duration of Study:
The study was carried out for a period of two months, from 15th May to 15th July 2011

Sampling:
Sampling procedure: The sample was selected of them who are the customers/visitors of HDFC Asset Management Company Limited AD-64/127, 4th Arihant Complex, Sigra Limited, Varansi Floor

irrespective of them being investors

or not or availing the services or not. It was also collected through personal visits to persons, by formal and informal talks and through filling up the questionnaire prepared. The data has been analyzed by using mathematical/Statistical tool.

Sample size:
The sample size of my project is limited to 100 people only.

Sample design:
Data will be presented with the help of bar graph, pie charts, line graphs etc.
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DATA ANALYSIS AND INTERPRETATION

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CONCLUSION
Occupation, income level and qualification have impact on investors.

Most of the people invest regularly.

Distributor plays vital role in investment. Distribution channels are also important for the investment in SIP.

Lack of awareness is barrier for Systematic Investment Plan.

Tax saving, children education, retirement etc scheme influence customer to invest in SIP.

RECOMMENDATIONS
The most vital problem spotted is of ignorance. Investors should be made aware of the benefits investing in mutual funds.

The advisors should target for more and more young investors. Young investors as well as persons at the height of their career would like to go for advisors due to lack of expertise and time.

The advisors may try to highlight some of the value added benefits of MFs such as tax benefit, rupee cost averaging, and systematic transfer plan, rebalancing etc. These benefits are not offered by other options single handed.

Organisation should engage banks to sell the systematic investment plan to increase the number of investors. Company should training to the bank and distributor staff about systematic investment plan.
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BIBLOGRAPHY www.hdfcfund.com www.the-finapolis.com www.mutualfundsindia.com www.valueresearchonline.com www.moneycontrol.com www.morningstar.com www.yahoofinance.com www.theeconomictimes.com www.rediffmoney.com www.bseindia.com www.nseindia.com www.investopedia.com

JOURNALS & OTHER REFERENCES

HDFC AMC manual The Economic Times Business Standard The Telegraph Business India Fact sheet and statements of various fund houses

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