Brand Guidelines: For Members
Brand Guidelines: For Members
Brand Guidelines: For Members
For members
Our brand
The ABC logo is a stamp of trust throughout the media world. These guidelines show you how to use our logo with pride to celebrate your achievements and show your support for industry agreed standards, whilst retaining the integrity of our logo. The new ABC identity is strong, powerful and instantly recognisable. It expresses our values, showing were innovative, objective and easy to deal with. To maintain the integrity of the logo please use these guidelines. The logo must never be redrawn or modied in any way. When reproducing the logo always work with the master artworks. Our marketing team are always on hand at info@abc.org.uk to answer any questions about using the new logo.
The ABC master logo has been developed to work across all media. This logo in all the recommended formats with the correct colour values can be obtained from our marketing department at info@abc.org.uk Please do not use any logo other than those provided. On no account should any of these logos be altered or edited in any way.
Choosing the right logo 5 The two-colour version should be used wherever possible, including on all printed materials, online and in electronic presentations. The monochrome (mono) logo should only be used for items printed in black.
When the logo appears on an image or coloured background, take care to make sure that it remains legible. If a background doesnt provide sufcient contrast for the grey keyline to be visible, then you should use the white keyline version shown here. A mono version is also available.
Dont alter or recreate the logo in any way as this will compromise the strength of the brand mark. If you are unsure about using the logo correctly get in touch with the marketing team.
Do not squash or elongate the logo maintain its proportions at all times
Do not place any text or graphic within the logo retain the clearance zone at all times
Brand colours
The corporate colours are shown here. All brand marks produced in colour must use these references. Weve specied Pantone references to ensure consistency when the logo is being reproduced. Please note that the colours shown here and throughout the guidelines are for reference only. To view these colours accurately refer to the current edition of the Pantone Colour Formula Guide.
Pantone 185 CMYK: 0/91/76/0 RGB: 199/52/57 HEX# c73439 Pantone 7546 CMYK: 33/4/0/72 RGB: 82/93/102 HEX# 525d66
As shown here, the logo should always have a minimum clearance zone around it. This ensures clarity of communication and prevents the logo from being lost or crowded. The clearance zone is set at 20% of the size of the logo, as shown here.
To ensure optimum denition of the identity in reproduction, it should not be reproduced smaller than the minimum size which is 8mm. The size of the identity is measured across the width of the symbol (as denoted by x).
When displaying headline gures for a print publication or website, we suggest following the guidelines below.
For example
8mm
For a website
Contact us
ABC, Saxon House, 211 High Street, Berkhamsted, Hertfordshire, HP4 1AD +44 (0) 1442 870800 info@abc.org.uk
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