RESEARCH

REPORTS
The University of Melbourne 2010.
These materials were produced by the Teaching and Learning Unit, University of Melbourne. The University of Sydney
has reproduced these materials under licence from the University of Melbourne.
Helpsheet
Use this sheet to help you:
produce clear and correctly structured research reports
5 minute self test
Match the elements of a research report with the section names.
1. A list of all texts used
2. A presentation of the information gained from the
research
3. The Title Page, a Table of Contents, and, often, a
Confdentiality Clause
4. An outline of the reports focus and scope that
presents the issue, background information and
hypotheses
5. A review of what others have written on the issue
which defnes a gap in the existent research
6. An explanation of the ways you choose to conduct
your research and a rationale for your choice
7. Graphs, charts, tables, lists and other information
considered interesting but inessential
8. An evaluation of results that refers to the purpose of
the study, a review of fndings, analysis and limitations
9. Personal statements about what is to be done, who is
to do it and how
10. A summary of all sections that can help the reader
decide whether or not to read the whole report
11. A summary that can serve as a basis for
recommendations, and perhaps a discussion of
limitations.
a. _3_ Front matter
b. ___ Abstract
c. ___ Introduction
d. ___ Literature review
e. ___ Methodology
f. ___ Results
g. ___ Discussion
h. ___ Conclusions
i. ___ Recommendations
j. ___ Appendices
k. ___ Reference list
Check your answers on
Page 12
Report, research paper, project or essay?
The report format is standard in style although the word report is sometimes used
ambiguously in the School. It is important to be clear what a particular lecturer means
by the word before you begin writing a report.
Often a lecturer will ask you to write a report, but what they mean is write an
argumentative essay. This use of the word report is common in management
subjects. (We dont address the essay format here, see helpsheets: Essay Writing: The
Basics and Essay Writing Attitude.)
In some subjects such as Accounting, the report format described here is sometimes
called a research paper, an experimental report, formal report, or a formal
project. The name used is less important than the style adopted.
Report structure: overview
Your lecturer will probably show you what a typical report looks like, and how the
sections should be organised. There may be particular requirements in different
disciplines. You must follow your lecturers requirements exactly. This helpsheet provides
general information only.
Reports typically have the following sections:
Front matter (This may include a Confdentiality Clause, Table of Contents, List of
Figures, Abbreviations, etc)
Abstract (or Executive Summary)
Introduction and Literature Review (can be separated) [20 percent]
Methodology (and sometimes Procedure) (can include a Theoretical Model) [10
percent]
Results/Findings (and sometimes Case Study to make the results clear and practical)
[25 percent]
Discussion/Analysis [25 percent]
Conclusions and Limitations of Research [10 percent]
Recommendations (can be combined with Conclusion) [10 percent]
Appendices
Reference List
Note that the precise structure of a report will depend of the purpose for which it is
intended. The above sections would cover the typical experimental report format. If
your report is a business report then the Literature Review and Methodology sections
may not need to be included.
Helpsheet
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RESEARCH REPORTS
Report structure: details
1. Front matter

The Front Matter consists of the title page as well as usually some of the other elements
listed below (all on new pages). It is customary to paginate the front matter with Roman
numerals (i, ii, iii, iv ) and commence the Introduction, which forms the main text of the
report, with Arabic numerals (1, 2, 3 ). The Abstract or Executive Summary can appear
before the Table of Contents and is generally not numbered.
Title page
Apart from the title (what the report is about), the title page should contain the
following information:
Authors name
Person (or body) for whom it is written
Purpose of the report with its limitations (terms of reference)
Date it was requested
Date due
Confdentiality clause
This is sometimes given if the report describes commercially sensitive material. This may
specify a release date for the report.
Table of contents
As reports are generally organised into main sections and sub-sections, the Table of
Contents sets out this in detail: 3, 3.1, 3.2, 3.2.1, etc with associated titles.
Dont go crazy with subsections (no more than 3 or 4 levels). If you need more than 4
levels, re-organise your sections so this is avoided.
Word has a Table of Contents function which automatically updates titles and pages
as needed. It is well worth learning how it works. Lecturers in Learning and Teaching in
Business can help you.
Example:
3. TRANSPORT 8
3.1 Rail transport 8
3.1.1 Advantages of Rail transport 9
3.1.2 Disadvantages of Rail transport 10
3.2 Road transport 11
3.2.1 Advantages of Road transport 12
List of illustrative contents
Sometimes a List of Illustrative Contents is included. It too should be on a separate page
and listed in the Table of Contents.
The list of tables and fgures
This should be presented clearly, identifying the page number where each table or
diagram occurs.
Abbreviations
Any abbreviations used in the report are outlined on a separate page.
Helpsheet
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RESEARCH REPORTS
2. Abstract or executive summary
This is hard to write and should be written last. The Abstract is meant to summarise all
sections of the report, so that the busy professional can get the main ideas just by
reading the Abstract. There are generally fve stages which mirror the main sections of
the report:
1. Background
2. Purpose
3. Methodology
4. Results
5. Conclusions and Recommendations
The Abstract can be called a Synopsis, Summary or Executive Summary. Its length
depends on the length of the report (however 100-350 words is usual). It is a vital part of
the report and will be read by more people that the report itself. It should be specifc,
giving all the main information and facts in complete sentences in the same order
as they occur in the report. It must include conclusions (with their signifcance and
implications) and recommendations (the actions called for). Although the abstract
comes frst in the report, by necessity it has to be written lastand with great care.
(See helpsheet: Abstracts for further details).
3. Introduction
The Introduction provides necessary background information. You can outline what
is covered in the different sections of the report here and mention the purpose and
scope of the report. You can explain technical terms used in the report and identify the
hypotheses you are testing. You can do the following in the Introduction:
Outline the broad problem or issue to be investigated
Provide background and rationale for study
Outline the problem statement and research questions or hypotheses tested
Discuss the nature and type of study, time horizon, study setting and unit of analysis
Indicate the overall structure of the report
4. Literature review
In the Literature Review, which may be part of the Introduction, you review what others
have done on this topic area. As noted by Caulley (University of Melbourne Library), you
may do the following in the Literature Review section:
Compare and contrast different authors views on an issue
Group authors who draw similar conclusions
Criticise aspects of methodology
Note areas in which authors are in disagreement
Highlight exemplary studies
Highlight gaps in research
Show how your study relates to previous studies
Show how your study relates to the literature in general
Conclude by summarising what the literature says
Helpsheet
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RESEARCH REPORTS
When reviewing literature, you can refer to what others have done by grouping
information in the following ways:
Difference of approach
While Jones (1982) argues , Smith (1990 ) claims that
From distant to closely related
Smith (1991) and Jones (2001) both showed that However Hutchison (2002)
demonstrates that
Chronologically
Early marketing theory owes its development to Many studies contributed to
for example, Jones and Smith (1986). Hunt (1987) was recognised for but later
Jamison (1999) showed that
Note past tense for completed work and present tense for work that is considered still
current (even if it may have been published in the past).
Use different ways of reporting data so that your literature review does not read like a
shopping list (Smith claims that Harry says that , etc). For more details on how to
write a Literature Review, see helpsheet: Literature Reviews.
5. Methodology / procedure
In this section, you explain the method used for carrying out your research. This can be
empirical methodology (e.g., surveys, questionnaires), statistical methodology or case
method. You may, for example, highlight:
Where this methodology has been used elsewhere or previously
What was involved with setting up the Methodology (issues of design and
applicability, etc)
The scope and limitations of the methodology
Population and sample issues
Variables and measures used
Data analysis techniques used in study
You do not discuss your results in this section.
Sometime a Procedure section is included in the Methodology; sometimes it is given in a
separate section. The Procedure is not the same as the Methodology. The Methodology
is the type of analysis used. The Procedure is how you applied or used the type of
analysis in question. In the Procedure section you do the following:
Describe step-by-step the stages of the experiment (The survey was distributed
to all company employees at 10.15 after an interval of a second survey was
administered, etc)
Outline the day and time when the experiment was conducted, any follow-up
experiments, surveys, etc
Mention how the results were collated and tabulated, etc (Data was collected by
means of an initial interview recorded on tape followed by soliciting the opinion of
managers in an internet-based survey.)
Helpsheet
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Logical order
In the Methodology and Procedure sections, describe materials in a logical order:
Overview (present tense)
The choice of sampling method for this experiment requires great care.
Participants are crucial for the success of the
Description of parts or samples used in experiment (past tense)
A measuring device was used to A sample was taken
Spatial/functional organisation of experiment (past tense)
The surveys were conducted under strict conditions First the was then
the was
Use active or passive voice to describe procedures:
Active if no human agent is involved
The monitor is placed in a suitable location and turned on
Passive if human agent involved
The survey was presented to all employees
6. Results / fndings
The Results or Findings section of the report describes essential information and
alternatives gained from such diverse activities as interviews, research reading, personal
observation and questionnaires. It is a detailed and balanced account of reliable,
relevant facts and should therefore be easily verifable. See helpsheets: The Research
Process and Research Essentials.

Language should be clear, and technical words should be explained.

Illustrations
Use well-captioned illustrations (drawings, photographs, etc.), tables and graphs to
assist you in making your meaning clear. They should be numbered and placed in the
text in appropriate places. Make sure that you use an identifying phrase in the text to
point the reader to the diagram. For example: (See Figure 1), (See Table 3.2), and so
on. The fgures and tables should then be clearly labelled: eg. Figure 1 and Table 3.2.
They should also have a short description as well. The labels and descriptions should be
centred below the fgures or tables.
For example:
2002
Year
1992 Enrolments in the Business School
Figure 1: Line diagram showing the increase in enrolments in the Business School over 10
years
Make sure you identify the kind of fgure or graph you are using: histogram, line graph,
pie or scatter chart, and so on.
Helpsheet
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RESEARCH REPORTS
Note that if the graphics or tables are very large, it is better to place them in an
appendix. You then need to put a phrase in the text which refers to the appropriate
appendix. For example: (see Appendix 4). The appendix should be labelled
appropriately and described in a similar fashion as diagrams in the text. Dont leave
your reader to sort out the purpose of the diagram. Make it clear for them.
Language to describe tables and diagrams
Use statements which:
1. Locate the results/diagrams/fgures (usually present tense)
There are no obvious features in Table 1 which indicate groupings associated
with age, sex, language or schooling. Figure 3 shows that ...
2. Present the most important fndings (usually past tense)
The immediately noticeable feature was the rise in As it can be seen, there
were three ways in which The results also showed that
3. Comment on the fndings (usually present tense+modal auxiliaries or tentative verbs)
These results suggest that Another interesting fact seems to be the
Paraphrasing, summarising and quoting
Short quotations may be included in the text. If the quotation is lengthy, it should be
indented from the left-hand margin of the text. All quotations should be enclosed in
single inverted commas and acknowledged.
When you use ideas from another source, you should integrate them by writing them in
your own words. At the same time, acknowledge the source of the material in the text
of your report. There are several ways of doing this:

... the incidence of arson increased by over 500 percent in the 1990s (Smith, 2007)
A survey (Jones, 1989) has revealed...
Jackson (1989) in a survey, has revealed...
For direct quotations, the page number(s) should also be noted.

(See helpsheet, Basic Referencing Using The APA System for further details).

Numbering
It is a good idea to number or label your headings and paragraphs. Two schemes are
acceptable: the decimal system and the numeral and letter system. The former is easier
to manage and refer to them the latter. Whatever scheme you decide on, you must
maintain it consistently.
Helpsheet
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RESEARCH REPORTS
7. Discussion
The Discussion is where you evaluate your fndings. It should contain the following
elements:
1. Reference to purpose or hypothesis of study (usually past tense)
The principle of was not followed in conducting the research. We originally
assumed that physical decrements would be more apparent in speed jobs than in
skill jobs. However we saw that and that there was a
2. Review of important fndings (usually past and present+modals)
We found that Results showed that participants might be less inclined to assist
managers if This seemed to show that
3. Possible explanations for or speculations about fndings (usually present tense +
modals)
Results seem to indicate that there was a This suggests that On the other hand,
there may be a
4. Limitations of study (usually present tense)
While there is little chance of The study is not concerned with establishing the
aim is not to but to We do not attempt to only to look at
8. Conclusions and limitations
In the Conclusion you must provide clear, unexaggerated, objective statements
summarising the information given in the body of the report. No new matter may be
introduced at this stage. The conclusions should be full enough so that they can serve as
an adequate basis for the recommendations to follow.
The Limitations of the study can be added in this section. Here you identify, in an
unbiased and objective way, what your report could have done better, any faws in
methodology or problems associated with the gathering of data. For example, if you
were reporting on a case study you might highlight that, because the company was
going through a takeover, the managers and employees may have been behaving
differentlyand their responses may have been differentfrom their normal behaviours
and typical responses.
9. Recommendations
Recommendations are personal. They are statements provided by the writer on: a)
what is to be done; b) who is to do it; and c) how it is to be achieved. Sometimes,
alternative courses of action are proposed, then reasons are given for the chosen
recommendations.
Recommendations should be specifc, clearly and simply written and based on the
conclusions. The most important should be given frst, then the others in descending
order of importance.
Helpsheet
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Stages in the Conclusion, Limitations and Recommendations sections:
1. Summing up (usually present perfect+modal auxiliaries)
This report has looked at the importance of marketing management to the farming
industry. The report has provided a practical which seem to
2. Implications of study (usually present+modal auxiliaries)
Results from the experiment seem to indicate that if managers adopt a they will
more than likely develop a This suggests that (Main Results or fndings ONLY
put details in Discussion)
3. Limitations of Study (usually present perfect + modal auxiliaries)
While this report has . It is noted that the date could have been different in the
following situations:
4. Recommendations for future research (usually present + modals)
While the report did not discuss the there are clear implications for It does
seem to suggest that if then This may give rise to more in future. The following
course of action is proposed: should be provided to The CEO should then
10. Reference list / bibliography
This should be done in the conventional way. (See helpsheet: Basic Referencing Using
The APA System for further details).
11. Appendices
The Appendices (plural) section is for tables and diagrams, graphs and charts, lists
of things, etc., that are less essential to the main content of the report but might be
considered of interest to the reader. They are included at the back of the report in case
the reader wants to consult this information.
Provide a new page for each Appendix (singular) and list as follows: Appendix 1,
Appendix 2, etc. Provide a title next to this, e.g., Appendix 4: Bus Timetable for St.
Kilda Residents. Be sure that your Table of Contents lists the appendices. Make sure
that references in the body of the report point to the relevant appendix, e.g., (See
Appendix 5 for more information).
Note: Students often confuse the fndings, conclusions and recommendations.
Findings are factual and verifable statements of what happened or what was
found.
Conclusions are your own ideas that you deduce from your fndings.
Recommendations are what you want done.
Helpsheet
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10 report writing tips
1. Weight each section of the report approximately as specifed on Page 2.
2. Use numbered headings and sensible titles for different sections. Use indentation
and different fonts to show the different levels. The reader should be easily be able
to follow the hierarchy of ideas, and locate major sections, subsections and minor
units by following the system of numbering, indention, bolds and underlining. There is
a correct way to do this by using different heading styles.
3. Ensure the section headings are numerically accurate and follow sequentially. Use
cross-references (See section 4.3 below), but note that it is very easy for these
cross-references to become inaccurate if you are making lots of change to your
document. Edit them carefully.
4. You may be able to present some information the form of listed bullet-pointed facts
instead of as complete sentences (unlike in essays). However, dont just throw lists of
things into your report. Use lead in phrases before such lists: The following items
were presented to the Board of Directors for their consideration: (followed by a
bullet-pointed list).
5. Use language that is concise and direct. Make your points simply. Use short
sentences. This report outlines , This report presents See Section 3.2 for
details on X,Y and Z.
6. Do not use personal pronouns (I, me, we or you), and personal comment
(e.g., your beliefs). Formal reports should generally be written in a way which
appears mor impersonal and objective. Use the passive and third person form
where possible (I found - It was found that , We surveyed three managers. -
Three managers were surveyed. etc.). However, dont use this language if it is
obviously unsuitable (e.g., dont state nonsense like: It was found that the author
of this report wanted to be an engineer). If you have to refer to yourself, write: the
writer of this report, the author, the present author, etc., but avoid personalising
if you can.
7. Make sure the pages look attractive and easy to follow. Make sure that on each
page there is adequate white space and spacing between sections, and there are
suffciently large margins. Separate each main section by using a new page.
8. Reference your facts and information gained from other sources in the normal
fashion (APA, Harvard etc). Even lists of information in bullet format should be
sourced if they are from a publication obtained elsewhere.
9. Provide objective items (facts) in the Results or Findings section and your justifed
and supported opinions in the Analysis or Discussion section. The Recommendations
section can also contain your personal viewpoints, but only on the information
supported by the conclusions you have reached. Dont mix up Findings, Conclusions
and Recommendations as they serve quite different functions (see: Conclusions
and Limitations and Recommendations below).
10. Remember, if you have any doubts about the appropriate conventions for the
report, consult your lecturer and any guidelines given to you.
(Adapted from J. Nutting and G. White, The Business of Communicating, McGraw Hill,
Australia, 1990.)
Helpsheet
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Report checklist
Use the checklist below to help you determine the strengths and weaknesses of
research reports. Be aware, however, that not all research reports feature all of the
elements listed below.
A. The Report Format STRONG WEAK

Title Page
Authors name
Person or body for whom it is written
Purpose of the report / terms of reference
Date report was requested
Date report is due
Tables of Contents
Main sections / subsections listed
List of tables and fgures
Abstract
Background
Purpose
Methodology
Results
Conclusions / recommendations
Introduction
Outline of problem / issue
Defnitions of terms
Background and rationale
Purpose / research questions / hypotheses
Nature of study, time horizon, study setting / unit of analysis

Literature Review
Logically sequenced discussion of key literature
Comparison / contrast of key literature
Identifcation of gaps / faws in literature
Establishment of the need for further research
Methodology
Research design issues
Mention of prior use of methodology
Methodological scope and limitations
Population and sample issues
Variables and measures used
Data analysis techniques
Procedure
Stages of the experiment / dates
Collation and tabulation of results
Results
Objective and clear description of main fndings
Numbered and captioned tables graphs and diagrams
Appropriate references to visual information in the text
Helpsheet
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RESEARCH REPORTS
Discussion STRONG WEAK

Reference to purposes / hypotheses of study
Review of key fndings in relation to purposes /
hypotheses
Possible explanations for, or speculations about fndings
Limitations of study
Conclusion
Summary
Limitations of the study
Recommendations
What / how / by whom
Appendices
Clearly titled and presented list of relevant appendices

Reference List
Comprehensive list of sources
Appropriate formatting
B. Language, Referencing and Presentation
Paragraphing
Sequencing of paragraphs
Topic sentences
Supporting sentences
Relevance of all points
One main idea per paragraph
Linking of points within paragraphs
Length of paragraphs
Language, Fluency and Cohesion
Grammar
Sentence structure
Vocabulary (accuracy and formality)
Conciseness

Referencing and Citations
Acknowledgement of all sources
Paraphrasing, summarising and quoting
Use of critical review language
Format of in-text citations
Bibliography / reference list
Appendices
Presentation
Fonts, margins, spacing
Spelling and punctuation
Capitalisation
Titles
Tables, graphs, photographs, illustrations
Helpsheet
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RESEARCH REPORTS
Answers
5 minute self test
Front Matter: The Title page, a Table of Contents, and, often, a Confdentiality clause.
Abstract: A summary of all sections that can help the reader decide whether or not to
read the whole report.
Introduction: An outline of the reports focus and scope that presents the issue,
background information and hypotheses.
Literature Review: A review of what others have written on the issue which defnes a
gap in the existent research.
Methodology: An explanation of the ways you choose to conduct your research and a
rationale for your choice.
Results: A presentation of the information gained from the research.
Discussion: An evaluation of results that refers to the purpose of the study, a review of
fndings, analysis and limitations.
Conclusions: A summary that can serve as a basis for recommendations, and perhaps a
discussion of limitations.
Recommendations: Personal statements about what is to be done, who is to do it, and
how.
Reference List A list of all texts used.
Appendices Graphs, charts, tables, lists and other information considered interesting but
inessential.
References
Beisler, F. H. Scheenes, H. and Pinner, D. (1993) Communication Skills, Melbourne,
Australia: Longman Cheshire
Information Services, University of Melbourne Library, (2008) Conducting a literature
review: Getting started, Accessed 31 October, 2008, from http://www.lib.
unimelb.edu.au/postgrad/litreview/gettingstarted.html
Nutting, J. and White G., (1990). The Business of Communicating, Australia: McGraw Hill
Sekaran, U. (1992). Research Methods for Business: A Skills Building Approach. New York:
Wiley.
Weissberg R. and Buker S., (1990).Writing Up Research: Experimental Report Writing for
Students of English, Prentice Hall
Yin, Robert, (1994) Case Study Research: Design and Methods, Applied Social Research
Methods Series Vol 5: Sage
Helpsheet
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