SUMMARY

An experienced radio professional with diverse experience in Programming and Production for
both single and multi-station clusters, On Air host in many diferent formats including CH,
Country, Oldies and oc! and "ales# $xperienced in %exgen, "aw Plus, Cool $dit Pro, "cott
"tudios, $%CO and Adobe Audition#
PROFESSIONAL EXPERIENCE
CT Positive Hits, Inc. (WYPH) !"#$P%esent
M&nc'este%, CT
(ene%&) M&n&*e%+P%o*%&, -i%ecto%
&oo! a vision to bring the people of the Hartford, Connecticut area its 'rst Contemporary
Christian radio station from the initial idea through fruition, and signed on ()PH, )*+,#- on
the air April *., ,+*/# Handled all aspects of the process from the initial 0CC paperwor!, to
overseeing engineering, to managing daily operations of the radio station# esponsible for the
overall vision and operation of the organi1ation#
Principal Achievements2
"tarted a non-pro't -+*-c-3 corporation, Connecticut4s Positive Hits#
Handled 'ling paperwor! with the 0CC to initial radio station, bought and installed
broadcasting e5uipment#
esponsible for programing, imaging, production, sales, social media, and web site
development and maintenance#
"ecured and programmed music#
Created and implemented sales pac!ages and listener support programs#
Able to use a combination of sales and listener support to get the radio station operating
with a positive cash 6ow within . wee!s of signing radio station on the air#
H&)) Co,,.nic&tions, (WILI) !"/$P%esent
Wi))i,&ntic, CT
On Ai% Anno.nce%
Part time wee!end and 'll in announcer# Assisted with production and client recording sessions#
M&%)in 0%o&1c&stin*, (WCCC) !!/$!"/
H&%t2o%1, CT
Acco.nt E3ec.tive
An extremely results-oriented "ales Professional with a proven trac! record in business
development, mar!eting, strategic planning, client relationships and customer service#
7eveloped business through cold calling on local businesses to open the door and utili1ing
networ!ing as an introduction to generate new business# 7emonstrates strong communication
s!ills and ability to establish rapport with clients#
Principal Achievements2
"tarted as an entry level sales person and growing an account list from the ground up#
8ncreasing business *-9: from ,++- to ,++;#
(or! with potential clients and guide them on getting the best results within their mar!eting
budget#
<eet and or exceeded managements goals consistently over last 9 years#
Create detailed mar!eting campaigns for each client, focusing on their speci'c needs for
growth of mar!et share and create top of mind awareness for them in their business
category#
Proven ability to bring in non-traditional revenue in addition to clients that are not
traditionally advertisers#
Created a monthly newsletter for clients to !eep them up to date on happenings in the
business world =trends in certain categories, mar!et shifts, as well as how to ma!e their
advertising more efective and e>cient?
Cit&1e) 0%o&1c&stin* (WCAT, WR45, WHYL, W6XA AM+FM) !!$!!/
H&%%is7.%*, PA
P%o1.ction M&n&*e%+Acco.nt E3ec.tive
Production 7epartment <anager for Citadel @roadcastings Harrisburg, PA division with
responsibilities included the everyday managing of - diferent radio stations advertising and
imaging production# <anaged a *- person production department in every aspect of the
development of commercials and other on-air elements =including the writing, voicing, and
producing of advertisements?# $xpanded income level by ta!ing on Account $xecutive role
while still running the Production 7epartment# &rained replacement in the elements of the
production department and the systems created to !eep the department organi1ed#
Principal Achievements2
ecruited to be the Production 7epartment <anager of a - radio station group#
evamped struggling Production 7epartment# 7eveloped systems and strategies to provide
e>cient and organi1ed structure#
(or!ed directly with sales staf to help them create commercials for their clients to achieve
the client4s mar!eting goals#
Helped sales staf in creating ideas that overcame obAections that potential clients had#
&ransition from the creating commercial side of the radio business to the sales side, ta!ing
sales training courses at night and on the wee!ends# Btili1ing some of the top training
courses from 7ale Carnegie and &om Hop!ins to ac5uire a true sales understanding and
training#
C)e&% C'&nne) 0%o&1c&stin* (WLAN AM+FM) "889$!!
L&nc&ste%, PA
P%o1.ction -i%ecto%+ Mi11&:;s On$Ai%
ecruited to be the On-Air <id-7ay Host and <anager of the commercial Production
7epartment# Consistently increased ratings and thus revenue for the station, with increased
rates# Helped ta!e the station from last place to 'rst in many of the !ey demographics#
Created the production department from the ground up, providing sales with the tools
necessary to attac! and maintain client revenue# "tarted an independent production company
=@ill &aylor Productions? in which 8 prospected new clients and helped clients with writing, voice
and producing radio and television commercials#
Principal Achievements2
e-developed Production 7epartment, educated sales and air staf to form a cohesive,
revenue generating unit, increasing sales goals */:-3C: every year#
(or!ed directly with sales department to create solutions for clients and provide the sales
team with the tools necessary to increase client budget utili1ing creative commercials#
"upported sales department by going out on client meetings with the account executives
and listening to clients mar!eting needs and translating those needs creatively in radio
advertising#
Drew and maintained audience share in mid-day *+am-*pm time slot, sustained top position
in Eancaster mar!et ratings for - years#
C'&se Me1i& (WTIC AM+FM) "88$
"889
H&%t2o%1, CT
P%o1.ction -i%ecto% 2o% WTIC$FM+ Wee<en1 &i%$s'i2t
esponsible for the commercial and imaging =audio image? production of the radio station#
(or!ed with sales staf and programming department to achieve the re-imaging of &8C-0< to a
Hot-AC format, targeting an older female ages ,---/ from a &op-/+ format targeting a female
ages *.-/;# (or!ed with sales department to strengthen their tools to close more business and
increase the stations revenue#
Principal Achievements2
&aught radio staf <&B 7igital $diting "ystem =computer program used to create
commercials?#
$dited and mastered the best of C74s for Felly G Fline volumes * and ,, putting all the
elements together and mastering the proAect for distribution#
Created program for call out research of music to help focus the station on their target
audience#
(or!ed directly with sales people to create spec commercials to aid in the sales process#
E-UCATION
-e&n Co))e*e, 0ran!lin, <assachusetts
7egree in <ass <edia Communications, <ay *;;*
Connectic.t Sc'oo) o2 0%o&1c&stin*, 0armington,
Connecticut
7egree in adio and &elevision @roadcasting, <ay *;..
CONTINUE- E-UCATION
7ale Carnegie &raining, ,++3
&om Hop!ins, HCompetitive Edge SellingI, ,++3
oy H# (illiams, HWizard of AdsI, ,++/
Jim Jac!son, HWorking the RoomI, ,++/
7on 0it1gibbons, HThe Guru of AdsI, ,++9
John &!ac, HGetting More Then Your Fair ShareI, ,++C