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    Aqualisa Quartz Case Study Analysis

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    Sumedh Kakde
    The document outlines objectives to increase market share and sales quality for a company. It analyzes the company's strengths as having a strong reputation and variety of products, and weaknesses as low trade shop/showroom sales and brand awareness. Opportunities include a growing market demand, and threats include plumbers being loyal to other brands and competitors catching up. A SWOT analysis and competitor market shares are also presented.

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    Aqualisa Quartz Case Study Analysis

    Uploaded by

    Sumedh Kakde
    873 views1 page
    The document outlines objectives to increase market share and sales quality for a company. It analyzes the company's strengths as having a strong reputation and variety of products, and weaknesses as low trade shop/showroom sales and brand awareness. Opportunities include a growing market demand, and threats include plumbers being loyal to other brands and competitors catching up. A SWOT analysis and competitor market shares are also presented.

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    Aqualisa Quartz Case Study Analysis

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    The document outlines objectives to increase market share and sales quality for a company. It analyzes the company's strengths as having a strong reputation and variety of products, and weaknesses as low trade shop/showroom sales and brand awareness. Opportunities include a growing market demand, and threats include plumbers being loyal to other brands and competitors catching up. A SWOT analysis and competitor market shares are also presented.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    873 views1 page

    Aqualisa Quartz Case Study Analysis

    Uploaded by

    Sumedh Kakde
    The document outlines objectives to increase market share and sales quality for a company. It analyzes the company's strengths as having a strong reputation and variety of products, and weaknesses as low trade shop/showroom sales and brand awareness. Opportunities include a growing market demand, and threats include plumbers being loyal to other brands and competitors catching up. A SWOT analysis and competitor market shares are also presented.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Objective-

    Make the high quality sales


    Increase the market share

    Porters Five Forces

    Competitor Analysis

    Customer Analysis
    Segment Product Knowledge Selection Criterion Decision Maker Shopping Channel
    Premium Low to Moderate Style Consumer Showroom
    Standard Low Performance & Service Plumber Trade Shops
    Value Low Convenience & Price Plumber Trade Shops
    DIY High Price & Ease of Installation Consumer DIY Sheds

    Strength
    Strong reputation in UK
    High Market share & High quality product
    R&D & new product to address consumer concerns
    Variety of products
    Weakness
    Low sales in Trade shop and Showrooms
    Lacked ability to relate to end user
    Brand awareness is low
    10% of showers produced had issues with no improvement
    Opportunity
    High demand in UK market
    Growth for more market share
    Maximum profit in case of Qaurtz's success
    Threat
    Plumbers loyal to a single brand and distrusted innovation
    Other companies were catching up to Aqualisa product category
    Dependency of consumers on plumbers
    Perception of the product as overpriced

    SWOT

    Threat of new entrants
    MODERATE
    Bargaining power of suppliers
    LOW
    Threat of Substitutes
    LOW
    Bargaining power of Buyer
    HIGH
    Rivalry among Existing Competitors
    HIGH
    30.31%
    21.67%
    11.31%
    6.78%
    6.67%
    3.33%
    2.22%
    1.11%
    1.11%
    0.83%
    14.67%
    Sales
    Triton Mira
    Gainsborough Aqualisa
    Masco Ideal Standard
    Heatrae Sadia Bristan
    Grohe Hansgrohe
    Others

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