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    Tata Motors Swot TowS

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    VinayGolchha
    This document contains a SWOT analysis and external factor analysis for an automotive company. It identifies strengths such as strong brands, global presence, and research & development. Weaknesses include limited consumer base and older technology platforms. Opportunities exist in entering new markets and developing luxury cars. Threats include increasing competition and rising costs associated with sustainability. The external factor analysis evaluates opportunities like growing markets and threats such as competition and regulations. Based on the internal and external analyses, the company should focus on market penetration, development, and growth through integration to build upon its position.

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    Tata Motors Swot TowS

    Uploaded by

    VinayGolchha
    196 views6 pages
    This document contains a SWOT analysis and external factor analysis for an automotive company. It identifies strengths such as strong brands, global presence, and research & development. Weaknesses include limited consumer base and older technology platforms. Opportunities exist in entering new markets and developing luxury cars. Threats include increasing competition and rising costs associated with sustainability. The external factor analysis evaluates opportunities like growing markets and threats such as competition and regulations. Based on the internal and external analyses, the company should focus on market penetration, development, and growth through integration to build upon its position.

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    TATA MOTORS Swot Tows

    Original Title

    Tata_Motors_Swot_TowS

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    This document contains a SWOT analysis and external factor analysis for an automotive company. It identifies strengths such as strong brands, global presence, and research & development. Weaknesses include limited consumer base and older technology platforms. Opportunities exist in entering new markets and developing luxury cars. Threats include increasing competition and rising costs associated with sustainability. The external factor analysis evaluates opportunities like growing markets and threats such as competition and regulations. Based on the internal and external analyses, the company should focus on market penetration, development, and growth through integration to build upon its position.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    196 views6 pages

    Tata Motors Swot TowS

    Uploaded by

    VinayGolchha
    This document contains a SWOT analysis and external factor analysis for an automotive company. It identifies strengths such as strong brands, global presence, and research & development. Weaknesses include limited consumer base and older technology platforms. Opportunities exist in entering new markets and developing luxury cars. Threats include increasing competition and rising costs associated with sustainability. The external factor analysis evaluates opportunities like growing markets and threats such as competition and regulations. Based on the internal and external analyses, the company should focus on market penetration, development, and growth through integration to build upon its position.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Strengths

    Strong Domestic Player


    Strong Global Brands
    Global Presence
    M & A helps expanding in new
    markets
    Research & Development
    Activities
    Lower Cost Leadership
    Brand Value
    Weakness
    Limited Consumer Base
    Brand Positioning
    Technology based on older
    platforms
    Falling Market share & ROI
    Design , Quality & Safety
    Standards
    Manufacturing practices trail
    competitors
    Opportunities
    Entering into third world
    countries
    Enter New Markets through JVs
    Focus in developing LUXURY
    CARS
    Environment friendly transport
    alternatives.
    Focus on both Passenger &
    Commercial Vehicles
    Fuel Milo fuel efficient buses.
    Threats
    Increasing competition
    Passenger Vehicles
    Sustainability and
    environmentalism- Extra Cost
    for this low cost producer
    Overseas Competition in Luxury
    Brands.
    Rising Global & Domestic Prices
    Legal Barriers
    INTERNAL FACTORS
    EXTERNAL FACTORS
    SWOT ANALYSIS
    TOWS Analysis
    Internal Factors Strengths
    1.Vast Product Portfolio
    2.Global Presence
    3.Research & Development Activities
    4. Management
    5.Lower Cost-Peoples Car
    Weaknesses
    1. Product quality & services
    2. Limited Product Portfolio
    3. Safety concerns
    4. Distribution network


    Opportunities
    1. Huge Market
    2. Demand for smaller cars
    3. Brand Value
    4. Environment Concerns
    5. Focus on fuel efficiency
    6. Global presence
    SO Strategy
    1. Cater to the growing demand.
    2. Introduction of fuel efficient
    compact cars.
    3. Greater R & D for environment
    friendly transport alternatives.
    4. Low cost cars -NANO

    WO Strategy
    1. Introduction of newer technology
    to compete in the passenger
    segment.
    2. Enter into luxury segment through
    Jaguar Land Rover
    3. M & A for sustainability &
    environmentalism.
    Threats
    1. Competition
    2. Perception
    3. Price rises
    ST Strategy
    1. Expansion strategy through M &
    As. & create unconsolidated
    marker space.
    2. Make competition irrelevant-
    Retailing at little more than a
    motorbike.
    3. Globalization for sustainability
    as low cost producer in market
    4. Emerge as a low cost leader
    WT Strategy
    1. Increase R & D & keep innovating.
    2. Strengthen product & service
    quality by continuing
    improvement to capitalise brand
    value.
    3. Continue expansion of distribution
    networks to prevent reduction of
    market share.
    4. Improve quality standards & safety
    norms & raising safety standards.
    External factors
    External Factor Evaluation (EFE) Matrix
    Key External Factors Weight Rating Weighted Score
    Opportunities
    Growing Middle Class Income 0.09 4
    0.36
    Domestic Market Potential 0.09 4
    0.36
    Focusing on building Luxury Cars 0.07 3
    0.21
    Environment Friendly Transport alternatives 0.07 3
    0.21
    Growing innovations 0.08 2
    0.16
    Expanding Product Portfolio 0.06 3
    0.18
    Emerging markets 0.06 4
    0.24
    FDI in heavy commercial vehicle 0.05 3
    0.15
    Threats
    Domestic Competition 0.09 3
    0.24
    Slowing Economy Gross Domestic Product (GDP) Trend 0.07 4
    0.28
    Inflation Trends 0.07 2
    0.14
    Intensive Global Competition 0.07 2
    0.14
    Govt. Market Regulations makes business difficult 0.05 3
    0.15
    Wage Inflation 0.05 2
    0.1
    Monetary & Fiscal Policy Changes 0.02 2
    0.04
    Legal Barriers- Environmental, TU activities etc. 0.02 4
    0.08
    Totals 1.00 3.04
    Key Internal Factors Weight Rating Weighted Score
    Strengths
    Tata Safari .05 4
    0.2
    Tata Nano-Tatas Ipod .07 4
    0.28
    Established Brand Name .09 4
    0.36
    Strong Management .09 3
    0.27
    Global Presence .05 2
    0.1
    Mergers & Acquisitions .06 3 0.18
    Low Cost Leadership in Global Car Manufacturing .07 3
    0.21
    Research & Development .05 2
    0.1
    Market Access through M & As .07 3
    0.21
    Financial Leverage Allows Tata Motors to Make Investments .05 4
    0.2
    Weaknesses
    Limited Consumer Base 0.07 2
    0.14
    Brand Positioning 0.07 2
    0.14
    Technology based on Older platforms 0.06 2
    0.12
    Falling Market Share 0.05 2
    0.1
    Design, Quality & Safety Standards 0.05 1
    0.05
    Manufacturing Practices trail competitors 0.05 1
    0.05
    Totals 1.00 2.71
    Internal Factor Evaluation (IFE) Matrix
    Internal External Matrix
    I
    II
    Tata Motors
    III
    IV V VI
    VII VIII IX
    IFE Weighted Score
    E
    F
    E

    W
    e
    i
    g
    h
    t

    S
    c
    o
    r
    e

    1.0
    2.0
    3.0
    4.0
    3.0 2.0 1.0
    2.71
    3.04
    GROW
    &
    BUILD
    MAINTAIN
    &
    HOLD
    DIVEST OR HARVEST
    TATA MOTORS should focus
    on market penetration,
    market development, and
    product development
    Growth through backward integration, forward
    integration, and horizontal integration should
    also be considered.
    Competitive Profile Matrix (CPM)
    Critical Success Factors Weight
    Tata Motors Maruti Suzuki
    Rating Score Rating Score
    Market Share 0.12
    1
    0.12 4 0.48
    Product Quality 0.12
    3
    0.36 4 0.48
    Management 0.08
    4
    0.32 3 0.24
    Financial Position 0.08
    4
    0.32 3 0.24
    Global Expansion 0.07
    4
    0.28 3 0.21
    Price Competitiveness 0.12
    4
    0.48 3 0.36
    Customer Service 0.08
    2
    0.16 4 0.32
    Product portfolio 0.10
    1
    0.1 4 0.4
    Promotion Strategies 0.10
    1
    0.1 4 0.4
    Sales Distribution 0.08
    2
    0.16 3 0.24
    Production Capacities 0.05
    4
    0.2 2 0.1
    Total 1.00 2.60 3.47

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