Isbm Brochure (NEW)

ISB&MKolkata
International School of Business & Media

Best B-School for Fresh Graduates
PROSPECTUS-2013-2015
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International School of Business & Media

Best B-School for Fresh Graduates
Contemporary
Relevant Curriculum
Academic rigour
with accomplished
Faculty
Learning
Experience
Strong
Industry
Interface
Superior Career
Opportunity
Comparative Analysis of Private B-Schools in India

Institute
City
Highest Salary (2012)
Average Salary (2012)
ISB&M Kolkata
Kolkata
10.75 Lacs
5.5 Lacs
Praxis Business School
Kolkata
8 Lacs
5 Lacs
United World School of Business
Kolkata
Not available on website
Army Institute of Management
Kolkata
6.9 Lacs
4.81 Lacs
Globsyn Business School
Kolkata
5.2 Lacs*
3.5 Lacs*
IISWBM
Kolkata
8 Lacs
4.54 Lacs
IBS
Kolkata
6 Lacs
4.8 Lacs
EIILM
Kolkata
5.5 Lacs
3.6 Lacs
5.8 Lacs
4.9 Lacs
Department of Commerce, Calcutta University Kolakata

IIPM
Kolakata
7.3 Lacs
4.8 Lacs
Asia Pacific Institute of Management
New Delhi
4 Lacs
IILM
New Delhi
6 Lacs
3.32 Lacs
IMIS
Bhubaneshwar
6.03 Lacs
4.21 Lacs
KIIT
Bhubaneshwar
9 Lacs
4.25 Lacs
XISS
Ranchi
10 Lacs
5.5 Lacs
Chandragupt Institute of Management
Patna
8 Lacs
5 Lacs
*CRISIL Report
Source of information: Institute website
Awards
And
Recognition
EDUPRENEUR OF THE YEAR Educational Excellence Award
African India Partnership Summit 2011, Mauritius
B SCHOOL LEADERSHIP AWARD
African India Partnership Summit 2011, Mauritius
B-School Leadership Award to ISB&M

Dewang Mehta Business School Awards, 2011 Mumbai
Asia's Best Emerging Business School

Asian Leadership Awards, 2011 Dubai
Nurturer of Talent Award

Asian Leadership Awards, 2011 Dubai
Educational Institute with Best Academic & Industry Interface

World Education Congress ASIA AWARDS, 2011 Dubai
Award for Outstanding Contribution to Education
World Education Congress ASIA AWARDS, 2011 Dubai
ISB&M in Top 10 B-Schools in Placement

Source: What if not IIMs B-School Survey 2009; Silicon India
ISB&M is Ranked All India 25th

Source: MBA Universe Ranking, Dec. 2011
ISB&M is amongst Top 5 B- Schools in Eastern India

Best Private B-School in Eastern India
Source: Businessworld B-School Survey
Contents
About ISB&M Kolkata
01
Vision, Mission, Operating Philosophy
02
Board of Governors
03
President's Message
04
Director's Message
05
Intellectual Tradition
06
Learning Objectives
07
The ISB&M Advantage
08
Post Graduate Programmes
09
Post Graduate Programme in Business Management (PGPBM)
10-15
Post Graduate Programme in Media & Communication (PGPMC)
16-21
Post Graduate Programme in Business Analytics (PGPBA)
22-23
Core Faculty
24
Visiting Faculty
25
Corporate Visitors & Corporate Feedback
26
Conferences and Seminars
27
Annual Cultural Programme
28-29
State-of-the-art infrastructure
30
Students' Council
31
Fee Structure
32
Admission Procedure
33
Discipline and Code of Conduct
34
Alumni Speak
35
ISB&M
Kolkata
The foundation of every state is the

education of it youth
DIOGENES
A life changing experience that

inspires you to achieve
excellence in your career
We choose the very best of the
students and make them even better.
The students pass out not with
placements, but with a lifelong career.
It's a big decision. Choose ISB&M Kolkata, and make
sure your investment pays off. Founded in the year
2000, by eminent educationist and visionary Dr
Pramod Kumar, The ISB&M Group has grown
rapidly in over the last decade and has campuses in
Pune, Kolkata, Gurgaon and Bangalore. ISB&M
Kolkata was the second campus in the ISB&M family
, and was set up in the year 2004. ISB&M, Kolkata has
over 2000 alumni performing exceedingly well in
different parts of the country and abroad as well. We
maintain a high standard of education and training
and continuously strive to create a learning
environment in order to promote a great career. We
have demonstrated impressive performance on
account of all parameters that bring greater learning
environment and superior professional excellence.
We promote a culture of liberty, openness,
friendship, energy, enthusiasm and a new life-style.
It fosters creativity and imagination along with
structured knowledge on a single learning platform
to stimulate professional superiority and
proficiency. We believe in the process of reshaping
the attitude of students and giving them the
opportunity to explore and rediscover themselves
and work on jobs in which they fit best.
As a holistic approach, an ISB&M student learns to
work under very demanding schedules and perform
in the most inspiring way. Your journey starts when
you apply and gains momentum as you enter
ISB&M.
We always keep the light blazing and encourage you
to dream and achieve your ambitions
01
Vision
To create a world-class educational environment that allows
students to fully develop their professional abilities, and to
foster a strong sense of responsibility and ethics.
Mission
To develop dynamic professionals, who lead in a changing

global business environment.
To further develop our network with renowned

educationalist and professionals, in the corporate & social
arena.
Operating Philosophy
To operate with a spirit of responsibility, integrity,

professionalism and partnership.
To think with speed, flexibility and an open mind.
To use a comprehensive understanding of global education to

set our own standards.
To continually seek out & follow industry's best practices.
The only limits are, as always, those of vision

James Broughton
Board of
Governors
Management is nothing more than

motivating other people
Le lacocca
The activities of the institute are overseen by the Board of Governors constituting of
renowned academicians, successful entrepreneurs and corporate professionals, who
have handled the strategies and operations of business.
Dr. Y. V. Verma
Mr. Yashwant Mahadik
Mr. Chandan Chattoraj
Chief Operating Officer

LG Electronics India
Vice President, HR
(Indian Sub-continent)
Philips
CHRO
Aircel Pvt. Ltd.
Mr. Rajeev Karwal
Mr. Navnit Singh
Mr. Arun Sehgal
Founder Director
Milagrow Business Knowledge Solutions
Partner
Hedrick & Struggles
Vice President, HR
Glaxo SmithKline
Consumer Health Care
Dr. C. M. Dwivedi
Prof. R. S. Ganapathy
Mr. Rohit Suri
President & Global Head-Corporate HR

Datamatics Global Services
Former Professor
IIM Ahmedabad
Executive Director, HR
Turner International (India)
Mr. Manoj Kohli
Mr. Anjani Kumar
Mr. Marcel Parker
CEO, International Buisiness Group

Bharti Airtel Group
Executive V P
Enabling & Technical Services
Sony Entertainment
Chairman & MD
IKYA Human Capital Solutions
Mr. R. S. Chopra
Mr. Rajesh Pant
Dr. Pramod Kumar
Managing Director & Chairperson

Piaggio Greaves Pvt. Ltd.
CEO
Kandor Solutions
President
ISB&M
03
President's
Message
High expectations are the

key to everything
Sam Walton
Dr. Pramod Kumar

Group President
Ph.D. (Organizational Behaviour), IIT Bombay.
Formerly with Ruparel College - Mumbai, IIT Bombay and IIM
Ahmedabad; Former Chairperson - Placement, XLRI
Jamshedpur; Ex-Director, SIBM, Pune; Consultant to over 80
companies worldwide. Internationally quoted scholar.
A new India awaits you as you prepare to choose your

career in business. Business in India offers you a highly
rewarding career in terms of economic value and life
style. You need to look at the future with a new
mindset and optimism. In a highly competitive
environment, you need to grow as a highly competitive
talent, i.e., knowledge and information driven
thinking, energetic, self-driven & result oriented
professional.
Career building process is a collaboration between you
and the institution you join. Both must take their
responsibilities seriously. We will want you if you have
aspirations for a great future, a decisive & independent
mind and learning attitude. We at ISB&M want to
nurture your aspiration, support your learning with
high quality faculty and stimulate your learning mind.
At ISB&M, your aspirations & decisions are valued,
your talent gets space to express itself and you
encounter high quality corporate career
opportunities. We take pride in building great careers.
If you are a person who uses opportunity well, you may
find your career to compare with the best, like several
of our ISB&M alumni. I invite you to join ISB&M.
04
Director's
Message
Things do not happen.

Things are made to happen
John F. Kennedy
Prof. Surendra Poddar

Director, Kolkata Campus
B.E. (Electronics), PGPM (MDI Gurgaon in Finance &
Systems), CFA (USA), FRM (USA). Worked with Reckitt
Benckiser India Ltd., Career Launcher India Ltd. etc.
Conducted MDPs for various organizations. .
In a short span of eight years ISB&M Kolkata is ranked amongst the top B-Schools. This is largely because of the
unique paradigm of learning which we have adopted at ISB&M as a group and ISB&M Kolkata in particular. We
have adopted the top bottom approach of learning, where the skills and knowledge as demanded by
corporate are at the top of the pyramid. This approach has helped us to remain focused on the needs of the
industry and align our learning processes. We realize that industry centric learning cannot be confined to
classroom lectures and hence our learning processes are an eclectic mix of conceptual learning, action
oriented learning (student driven events) and continuous interaction with industry. ISB&M culture of
friendliness, openness and risk taking, strengthens and reinforces this paradigm of learning. Our conviction in
this approach has been supported and validated by industry captains, who have regularly visited our campus
for summers and final recruitments and by the successful careers of our alumni.
05
Intellectual
Tradition
Innovation distinguishes between

a leader and a follower
Steve Jobs
Co-founder and CEO of Apple
We follow a unique blend of intellectual traditions and contemporary practices & process.
We enable interaction of our students with eminent corporate stalwarts who share their
ideas and experiences to help them keep abreast to charging industry trends and
requirements. ISB&M prides itself in creating business professionals who will lead in the
emerging business scenario.
Some distinguished visitors who visited ISB&M recently are:
Prof. Robert John Aumann

Nobel Laureate
Ph.D. from Massachusetts Institute of Technology (MIT),Boston
A mathematician and Member of United State Academy of Science.
Delivered talk on Game Theory to an audience of over 5000 students,
academicians and corporates.
Mr. Jelle Rieske

Senior Director, Philips Consumer
Lifestyle, PIC, Bangalore
Worked with industry in Netherlands,
Austria, Germany, Hungary and Belgium.
Key-Note Speaker
Convocation, Bangalore
Mr. Emmanuel Rosen

Israeli journalist, political analyst and
media personality. He has worked in
radio, television and print media. He
currently presents a weekly programme
on Israel's Channel 2, delivered a talk on
West Asia: Challenges in Journalism.
Dr. Nishikant Sonwalkar

Mr. David W. Arnold
Principal Educational Architect

Massachusetts Institute of Technology
(MIT), Boston
President and CEO, Director, Vibrant

Communications Limited.
Chief Guest
Chain Act 2008
Guest Speaker
Orientation Programme, Bangalore
Dr. Thomas Dalhem
Dr. Chinmoy Ghosh
Director-Manufacturing
Engineering, Volkswagen
Head, Deparment of Finance at the

School of Business, University of
Connecticut, USA.
Guest Speaker
Orientation Programme, Pune
Guest Speaker
06
Learning
Objectives
At ISB&M, Learning is not confined

to models and theories
Experiential learning is ISB&M's forte
Learning Process
he objective of the institute is to sharpen the

managerial and creative talents of our
students. We unleash their true potential by
conducting their education in an environment with
professional values and attitude. The programmes
provide the students with the knowledge and
analytical tools to make strategic decisions in an
increasingly complex corporate environment. The
curriculum provides a judicious mix of academics and
real-life industry experience in grooming the
students to be successful in their professional career.
The programme structure blends such conceptual
and practical skills in developing competencies in
their career. The focus is on:
Drive and Self-initiative
Problem Solving Skills
Leadership Quality
Pro-activeness
Positive and Contemporary Attitude
Determination
Business Analysis Skills
Decision making Skills
Emotional Maturity
Humane Approach
The teaching methodology has been

benchmarked with global practices.
Multiple teaching methods such as
classroom lectures, case analysis,
group projects, business simulation
games, assignments & workshops form
the core of the learning process.
Live Assignments: While classroom learning
strengthens conceptual knowledge, practical learning
equips students with the aptitude to work effectively.
Students are required to take up live projects from
industry.
Case Study Approach: Besides regular lectures
and interactive sessions, case studies are used as a
powerful tool in the learning process. This gives
students the opportunity to study real life scenarios.
Group Discussions: Discussing ideas in a group is
one of the best ways to solve the problem and find
valuable solutions to business issues. It is imperative
to provide an open forum for discussion where
students feel comfortable sharing their ideas.
Group Projects: Students are required to take up

live projects from industry. They analyze business
issues, learn to develop options and in the process
they develop action plans, professional attitude, skills
and discipline. This is facilitated through groups of
students coming together for research, analysis of
issues, presentations, corporate visits etc. This equips
the students to handle group dynamics and interpersonal relationships effectively.
Events and Programmes: ISB&M's learning
programme requires students to actively work on
various events and life style related programmes.
These programmes are entirely managed by students
and they learn peer leadership, planning, resource
management and team work.
07
The
ISB&M
Advantage
Paying attention to simple little things

that most men neglect
makes a few men rich
Henry Ford
Strong Industry Association:

ISB&M Kolkata offers unrivalled industry links and partnerships and a unique access to media insiders. As a result,
ISBMites are presented with a significant networking opportunity.
5 Months Paid Internship:

ISB&M Kolkata offers you a 20-week-practical internship that will equip you with critical thinking & skill set necessary to
approach a problem from a variety of angles; it also gives the student the experience & confidence to achieve their goals.
Unrivalled Placement:
All students who quality are eligible for Campus Recruitment Programme. The placements are led by the Faculty with
support of the Placement Assistance Cell. ISB&M Kolkata has maintained a 100% final placement record in top media
companies since its inception.
Real Life-not just theory:

Courses at ISB&M Kolkata are based on real life not just theory. Through our programme of industry visits and lively
workshops, media students will have already had extensive engagement with the working world before taking a plunge
in to the corporate world.
Excellent Academics:
Our rigorous academic programmes are carefully designed to maintain a healthy balance between theory & hand on
training. Students have a minimum of 25 hours formal teaching each week along with additional study time during which
they will be expected to complete assignments, presentations, projects etc.
Alumni Network:
We are proud of our strong alumni
network of 1000+ adding value to the
industry thus creating goodwill for the
brand ISB&M, Kolkata.
Competitive Edge:
At ISB&M it's not just about studies.
Through the year students are engaged in
numerous projects & competitions which
gives ISBMites a chance to not only
explore and indulge in all their interests,
but also compete against each other and
prove their mettle. Our events like Forza,
Fiesta, Media Mindprints are student
driven events that help the students to
reach out to, network, negotiate &
develop organizing & managerial skills.
ISB&M Culture:
ISB&M strongly promotes the
transformation of a student to a Manager
from Day 1 of the Orientation Programme
which exposes a student to the world of
business. The process aims to inculcate
corporate lifestyle & values system among
the students.
08
Continuous effort-not strength or

intelligence - is the key to
unlocking our potential
Post Graduate
Programmes
Winston Churchill
Post Graduate Programme In Business Management (PGPBM)

( Autonomous Certification by ISB&M)
+
Masters In Business Administration (MBA)
(Approved by the joint committee of UGC-AICTE-DEC, New Delhi)
Post Graduate Programme in Media & Communication (PGPMC)

(Autonomous Certification by ISB&M)
+
M.Sc. MCAJ (Master in Mass Communication, Advertisement & Journalism)
(Approved by the joint committee of UGC-AICTE-DEC, New Delhi)
Post Graduate Programme In Business Analytics (PGPBA)

( Autonomous Certification by ISB&M)
MA in Economics
Undergraduate
Programmes
Bachelors in Business Administration (BBA)
B.Sc. in Mass Communication, Advertisement & Journalism (Bsc MCAJ)

09
Post Graduate Programme in

Business Management (PGPBM)
Programme Overview
The PGPBM Programme is a
c o m p r e h e n s i v e Po s t G r a d u a t e
Programme that aims to develop students
into successful managers by honing their
skills to meet the current requirements of
business. It is a way of preparing today's
students for the highly competitive
challenges of the corporate environment
and global marketplace. Each student
who completes the program's rigorous
requirements will emerge with a level of
practical understanding and a range of
professional skill sets that will enable him
/ her to excel in the corporate world.
In short, the PGPBM curriculum trains our
students to improve their
competitiveness while enhancing their
analytical skills and emotional
intelligence.
Eligibility:
Graduate in any discipline from a recognized University.
Final year graduating students are also eligible to apply
for this program.
Program:
PGPBM is a full time two years autonomous programme.
The programme is conducted under the trimester
system with six trimesters spread over two academic
years.
The first year lays the foundation in the fundamentals of
management while the second year offers specialization
in particular disciplines namely marketing and finance.
This enables the students to have a holistic view of
business & apply this knowledge to simulated real life
situations.
The ISB&M PGPBM has key curriculum components
guaranteed to make this stand apart from its peers. A
unique five month long summer internship program not
only allows the students to have more acquaintance
with real life business operations, and also greatly
enhances the possibility of Pre Placement Offers to
deserving students.
The program is designed to deliver a business curriculum
that develops in our students a holistic and integrated
perspective of business while simultaneously giving
them a unique and compelling story to tell about
themselves, their aspirations, and their business
education.
The learning process involves eclectic mix of Lectures,
Case Studies; Computer Applications; Live Projects,
Business Simulations and Industry Internship.
ISB&M
10

Programme Design
Management education at ISB&M is
designed to address the learning needs of
students. The programmes of the institute
are offered at General Management Level
and Specialized Management Level.
Students enroll at General Management
Level. At the end of the General
Management Level, students can assess
their learning needs and decide to enroll
for the Specialized Management Level.
Students who complete the Specialized
Management Level can seek final
placement assistance. At the end of the
General Management Level, ISB&Ms
placement cell will assist student for
internship training or entry level jobs.
General Management Level

July 2013 April 2014
Specialized Management Level
September 2014 April 2015
Internship
Internship is an integral component of the
programme.Every student has to undergo an
internship in a top notch organisation for 20
weeks. It essentially an on-job-training for which
the students also earn a healthy stipend at the top
media companies. During the course of 20-weeks
the students gain valuable insights while the
organization gets a complete sense of the
student. The students come back to the campus
enriched, & most of them, with a Pre-PlacementOffer.
11

Courses Offered by ISB&M
General Management Courses
Organizational Behaviour - I
Organizational Behaviour - II
Managerial Economics - I
Managerial Economics - II
Quantitative Techniques - I
Quantitative Techniques - II
Marketing Management - I
Marketing Management - II
Financial Accounting
Cost & Management Accounting
Financial Management - I
Financial Management - II
Human Resources management - I
Human Resources management - II
Research Methodology
Business Communication - I
Business Communication - II
Production & Operations Management
Supply Chain Management
Information Technology
Decision Science
Technology in Business
Corporate Strategy
Business Laws
Specialized Level Management courses

Marketing Specializations:
Sales & Distribution Management
Retail Management
Product & Brand Management
Services Marketing
Consumer Behaviour
Integrated Marketing Communications
B2B Marketing
Advanced Retail Management
Finance Specializations:
Securities Analysis & Portfolio Management
Financial Markets & Services
Wealth Management
Financial Derivatives
Commercial Banking
Mergers & Acquisitions
Advanced Corporate Finance
Comprehensive Case Studies in Finance
If you're going through

hell,keep going
Winston Churchill
12
Placements
and Career
PGPBM
Hire character. Train skill

Peter Schutz
The 'Exceptional Class' @ ISB&M, Kolkata

We at International School of Business & Media, Kolkata emphasize more on value added
education that drives quality placement. Our pride lies in being associated with over 200
companies over the last decade. ISB&M, Kolkata has been successful in maintaining 100%
placement record since its inception. It boasts a strong alumni network based on the positive
feedback of reputed organizations such as LG Electronics, Mercedez Benz, Deloitte
Consultancy, Thomas Cook and likewise.
Final Placements 2010-12
The highest salary offered was ` 10.75 Lac

The average salary went up to ` 5.5 Lac
ISB&M,Kolkata has been consistent in maintaining
100% placements right from its inception.
The placement season of 2011-2012 was extremely
successful with some of the best organizations
visiting the campus.
The Placement Team has succeeded in placing the
students among the leading organizations.
Some of the companies which have visited our
campus for Final Placement are:
Summer internship 2011-13

ISB&M, Kolkata offers a unique Internship
curriculum of 5 months (April to August) wherein
the students can add value to an organization
acting as their full-time employees.
We have a dedicated Placement Team to source
high-quality job opportunities, and sector advisors
help the students to prepare for interviews.
The Placement Cell supports the students in
developing the much needed skills to become
exceptional candidates for world-class recruiters.
We had some of the best companies for last years
internship such as:
13
All our dreams can come trueif we have the courage to pursue them
Campus
Recruiters
Walt Disney
FMCG
IT
Real Estate
Mcleod Russel
Berger Paints
BOC India
Nestle
Perfetti Van Melle
Emami Group
Cargil india pvt ltd
Bisleri
Valvoline Cummins
Kansai Nerolac
Hindustan coca cola
beverages pvt ltd
ITC Infotech
Wipro
Capgemini
Naukri.com
99 Acres
Religare Technologies
Syntel India
Raywhite
Hiranandani
Indiabulls
Tantia Construction
Bengal Shristi
BFSI
Capital IQ
Futures First
Yes Bank
Axis Bank
Citibank
ICICI Prudential Asset Management
Bajaj Allianz Life Insurance
Bajaj Allianz General Insurance
Destimoney Securities
HDFC Bank Ltd
KOTAK Securities
Magma Fincorp Limited
Max Newyork Life Insurance
RBS
IIFL PREMIA
Fullerton Securities
Reliance Capital
Kotak Mahindra Bank
Kotak Wealth Management
Hinduja Leyland Finance
India Infoline
ICICI Securities
Reliance Securities
DSP Black Rock
DCB
TATA AIA General Insurance
SREI BNP Paribas
FMCD
LG Electronics
Haier
Ceat Tyres
IFB Industries
BASF India
BILT
Tata Steel Processing & Distribution
Titan Industries
Stovekraft
Bajaj Electricals
Tecumseh Products
Havells India
Century Ply
Sharp
Otis
Keventer Agro
Consultancy
Retail
Vishal Retail
Spencers Retail
Tommy Hilfiger
ITC Wills Lifestyle
Hypercity Retail
Caf Coffee Day
Globus Retail
Jubliant Retail
Arvind Mills
Raymonds
Aditya Birla Retail
Pantaloon
Automobile
Piaggio
TIL
Mercedez Benz
TATA Motors
Yamaha Motors
Hyundai
ABC Consultancy
Infinity Research
Fi-tek
Atyaasaa
Shining Consulting
PWC
Deloitte
Frost & Sullivan
Services
Thomas Cook
Phillips Carbon Black
Rashmi Group
Videocon D2H
Dish TV
Idea Cellular Limited.
Reliance Communication
Airtel
14
Company
Designation
Nerraj Mishra
Deepak Singh
Avishek Jalan
Avishek Poddar
Bajaj Capital ANZ Network

ITC Limited
LG Electronics
ICICI Securities
Country Head
Area Retail Manager, East and Central
Product Manager
Regional Head
Batch
2005-07
Satya Saurav Mohanty

Dipan Chowdhury
Saikat Bose
Debdipta Das
Bulan Pal
LG Electronics
IBM India
Samsung India
Kotak Mahindra Bank
Godrej & Boyce
Regional Marketing Manager, MP & CG

Senior System Engineer
Branch Manager
Senior Branch Relationship Manager
Senior Manager Marketing
Batch
2006-08
Birendra Tewari
Rajesh Kumar Rana
Sanil Singh Deo
Pankaj Bansal
Pantaloons Retail
Sony
LG- Electronics
Piramal Heathcare
Marketing Head South

Retail Development Manager
Marketing Manager - east zone
Brand Manager
Batch
2007-09
Mohit Sarawgi
Sambit Kumar Ghosh
Santosh Kumar
Rohan Rastogi
Pinaki Choudhury
SBI Cap Securities

Idea Cellular Limited
Wipro Technologies
Standard Chartered Securities
Transtroy Infrastructure
Branch Manager
Manager
Business analyst
Sr. Relationship Manager
Assistant General Manager, Finance
Batch
2008-10
Nibedita Ghosh
Rahul Chandra
Jaynath Mukherjee
Arvind Kumar Singh
Debanshu Dasgupta
HSBC
LG Electronics
Jindal Steel and Power
TATA Steel
Capgemini
Fund Manager
Product Manager Mobile Commu. East
Manager
Supply Chain Manager
Consultant
Kritika Kumari
Shantanu Das
Harshita Kanchan
Kakarpilli Tirumala Navin
Shekhar Kumar Pakrashi
Joyjit Mukherjee
Bank of New York Mellon

Magma Fincorp
Capgemini
Hinduja Leyland Finance
LG Electronics
Tata Consultancy Service
Senior Fund Administrator

Brand Manager
Associate HR Consultant
Branch Manager
Area Manager
Sr. Associate
Avradeep Sen
Shagun Kankani
Jigar Patel
Ritesh Samtani
Sourav Agarwal
ITC Infotech
ICICI Prudential AMC
Kotak Mahindra Bank
Thomas Cook
Raymond
Business Analyst
Management Trainee
Deputy Manager
Manager
Management Trainee
Batch
2004-06
Name
Batch
2009-11
Deepak Singh (2004-2006)
Batch
2010-12
Success Story of
ISB&M Kolkata
Alumni
Time spent at ISBM was educating as well as exciting.

It helped us in preparing ourselves for the corporate world.
15

Media & Communication (PGPMC)
Programme Overview
ISB&M Kolkata believes in preparing
students for leadership roles in strategic
communications. All students are required
to take courses in writing, marketing, case
analysis, statistics, research, graphics &
design, copy & visualization, media
planning and campaigns. The students are
offered a wide range of professional
electives, which allows them to broaden
their learning experiences.
The PGPMC course focuses on the general
principles & practices covering all
advertising and public relations activities.
Students also learn about key functional
areas of social media, management, media
planning, consumer behavior, social
marketing & research. After completing
this course they will be well-placed to
explore opportunities in a variety of areas.
These include Direct Marketing, Public
Relation, Corporate Communications,
Sales and Promotion, Media Planning,
Brand Management, Advertising.
Objective:
PGPMC is a diploma program with the primary
purpose of developing the skill set & professional
portfolio needed for entry level position in the
media industry. Small class sizes mean you will put
media theories into action right from the start and
acquire an impressive amount of real-world
experience through the entire duration at ISB&M,
Kolkata.
Eligibility:
Graduates in Arts, Commerce & Science, and final
year graduating students are eligible to apply for
this program.
Program:
The program has two components. The first
component consists of the courses that will be
offered by the institute (i.e. PGPMC). The second
component consists of the courses that will be
offered by the University (i.e. MSC-MCAJ).
Andragogy:
PGPMC course at ISB&M gives you a unique access
to experts from the worlds of Advertising, Public
Relation & Television. The College will prepare its
students to work in all areas of the exciting and
innovative media industry. The course is
meticulously designed to take the students through
the various fields of media thus increasing their
chances of choosing from a wide range of jobs. We
work at providing the media industry with well
groomed professionals while the industry lends us a
hand in training them.
16

Programme Design
The PGPMC course covers a wide
range of topics for communication
careers in Adver tising, Public
Relations, Corporate Communication
and Event Management. You will delve
into subjects as diverse as crisis
communication, digital marketing,
branding, buyer behavior, distribution
& competition. Highly accomplished
faculty & media professionals support
each specialized area.
Media Curricula updated to industry needs with
emphasis on holistic, 360 degree education where
theory and its practical applications are well
balanced giving students a flexible approach to
learning. The programmes of the institute are
offered at General Management Level and
Specialized Management Level. Students enroll at
General Management Level in the first year. At the
end of the General Management Level, students
can assess their learning need and decide to enroll
for Specialized Management Level. Students who
complete Specialized Management Level can seek
final placement assistance. At the end of the
General Management Level, ISB&M's placement
cell will assist student for internship training or
entry level jobs in the media industry.
The programme design is:

Foundation Level
July 2013 April 2014
Specialization Level
September 2014 April 2015
After completion of General Management

Level, a student may take the Specialized
Management Level with dual
specialization. On completion of General
Management Level, one can opt to exit, if
he/she so desires.
Internship:
ISB&M Kolkata is one of the very few colleges in
the country which offers extensive 5-months
internship. It essentially an on-job-training for
which the students also earn a healthy stipend at
the top media companies. During the course of
20-weeks the students gain valuable insights
while the organization gets a complete sense of
the student. The students come back to the
campus enriched, & most of them, with a PrePlacement-Offer.
Dissertation:
In the 6th trimester every student is required to
submit a dissertation is an internal part of the
student's academics and therefore should be of
sufficient quality & importance. It's basically a
mini-research done under the guidance of a guide
who may be a faculty or an industry veteran.
Portfolio:
Every ISB&M media student would be able to
prepare his/her own portfolio which would
contain 3 ad films, 2 print advertisements & other
work during their internship. It's a tangible
demonstration of the student's caliber.
Academics:
Keeping the needs of the industry in mind the
media students have to study at least 30 courses
and undergo 10 workshops. The workshops are
conducted by leading professionals from the
media industry. In the first year they learn about
the various fields of media & in the second year
they focus on their area of specialization.
17

Courses Structure
Trimester-1
Trimester-4
20 Weeks Internship
Marketing Management 1
Business Communication1:
Introduction to Advertising:
Trimester-5
Brand & Product Management
Finance for Non Finance:
Direct Marketing
Introduction to Information Technology:
Graphics {Photoshop & Corel Drawl}
Still Photography
Course
Introduction to Journalism:
Video Photography
Trimester-2
Digital/Online Media
Film Appreciation
Public Relations & New Media PR
Radio
Self Directed Study

Workshop
Workshop
Course
Introduction to Mass Communication:
Corporate Social Responsibility

Account Handling & Planning
Communication Research:
Marketing Management 2:
Audio Video Production 1:
Introduction to Public Relations:
Workshop
Introduction to Events:
Creative Advertising
Trimester-6
Media Economics
Course
Course
Written Analysis Communication:
Advertising Strategy & Creativity

Self Directed Study
Dissertation
Crisis Communication
Digital Media
Trimester-3
Content of Cyber Media-Writing and Technical Skills
Course
Media Law and Ethics

Audio Video Production2
IMC & Advertising
Consumer Behaviour
Workshop
Corporate Communication:
Photography - Portrait, Product
Internal & External Communication
Press Conference Management
18
The Consumer isnt a moron;

she is your life
Placements
and Career
PGPMC
David Ogilvy
The 'Media'-tor to Success @ ISB&M, Kolkata

We at ISB&M,Kolkata emphasize more on value added education that drives quality
placement. Our pride lies in being associated with over 200 companies and maintaining
100% placement over the last decade. ISB&M,Kolkata boasts a strong alumni network based
on the positive feedback of reputed organizations such as Ogilvy & Mather, Genesis BM,
Spencers Retail, IFB Industries, Weber Shandwick, Network 18, Times of India, JWT to
name a few
Final Placements 2010-12
The highest salary offered was ` 5 Lac

The average salary went up to ` 3.5 Lac
ISB&M, Kolkata has consistent by in maintain 100%
placements right from its inception.
The placement season of 2011-2012 was extremely
successful with some of the best organizations
visiting the campus.
The Placement Team has been successful in placing
the students a in leading organizations.
Some of the companies which has visited our
campus for Final Placement are:
Summer internship 2011-13

ISB&M, Kolkata offers a unique Internship
curriculum of 5 months (April to August) wherein
the students can add value to the organization
acting as their full-time employees.
We have a dedicated Placement Team to source
high-quality job opportunities, and sector advisors
help the students to prepare for interviews.
The Placement Cell supports the students in
developing the much needed skills to become
exceptional candidates for world-class recruiters.
We had some of the best companies for last years
internship such as:
19
Campus
Recruiters
ADVERTISING
Bates David Enterprise India Ltd.
Brand Comm
Contract Advertising
Denstu
Genesis Advertising
Granton Advertising
Group M
IMCL
JWT
Law & Kenneth
Leo Burnett
Maa Communication Bozell
McCann Erickson
Mouli's Advertising
Mudra Communication
Ogilvy & Mather
Orchard Advertising
Publicis India
R K Swamy BBDO
Rediffusion DY & R
Pickle Lintas
TBWA lndia
Vibrant
Zenith Optimedia
PUBLIC RELATIONS /
CORPORATE
COMMUNICATION
Ad Factor PR
Brodeur PR (TBWA)
Coffee Speak Communication
Corporate Voice Weber
Shandwick
Genesis Burson Marsteller
Hanmer MS&L
Lin Opinion
Clea PR
Mutual PR
Ogilvy PR
PR Hub
Pepper Square
Sampark
Text 100
Vaishnavi Corp. Communication
20:20
PRODUCTION
(TV & Films)
Adlabs Films
Balaji Telefilms Ltd.
Big TV
Cinevistaa
Columbia Tristar
Contiloe Films
Dipti Bhatnagar
Production
Endemol
Equinox
Miditech
Nimbus Communication
Ramesh Deo Producion
Surge Entertainment
White Light Moving
Pictures
CHANNELS
Channel V
Network 18
Discovery Channel
ESPN Star Sports
TV Today
Inx
MTV India Ltd.
NDTV India
Play TV
SAB TV
Sahara Samay
SET India Pvt. Ltd.
Star News
Times Now
UTV Motion Pictures
Zee Network Ltd.
Zee News
Zee Sports
The noblest search is the

search for excellence
Lyndon B. Johnson
Times of India
Indian Express
Financial Express
RADIO
BIG FM
Radio One
Radio FM
Synergy Media
Radio Meow
Radio City
Radio Mirchi
RESEARCH
Avalon Business
Intelligence
Brand Comm
IMRB
Indica Research
Media Research Users
Council (MRUC)
TAM Media Research
EVENTS
Wizcraft International
Encompas
Shobiz Experiential
Communication
OTHERS
L G Electronics
Reuters
Motilal Oswal
Pantaloons
4J's
Live Media
HaierTelecom
Indiantelevision.com
Leela Group of Hotels
Encore Group of Hotels
Airlive Studio
PRINT MEDIA
DNA
Hindustan Times
India Today Group
Jagran Publications
Magna Publishing
Sakal
20
Name
Company
Designation
Batch
2004-06
Debjit Chanda
Brinda Sarkar
Sukanya Ghosh
Arnab Sen
Somdutta Sengupta
White Canvas
Telegraph
Radio City
Mad Angles
Hanmer MS&L
Senior Copy Writer

Senior Reporter
Programming Head
CEO
Senior Account Executive
Batch
2005-07
Debasree Chatterjee
Taposova Roy Choudhury
Rahul Nag
Subhashis Purkastha
Navin Singh
Adfactor PR
Vaishnavi Corp. Communication
VOX PR
Shobiz Experiential Communication
Dentsu
Associate
Sr Account Executive
Account Manager
Senior Designer
Account Manager
Batch
2006-08
Amitava Das
Arita Poddar
Sachin Paliwal
Sonia Mondal
Sreeparna Chakraborty
Group M
Grey World Wide
Times Television Network
Supreme Films & Music
Emami
Account Manager
Account Executive
Research & Analytics
Brand Manager
Sr Executive
Batch
2007-09
Ritika Kar
Kamalika Sengupta
Megha Chandrima Ray
Somadyuti Bose
Niramalya Duttaray
kapil Kumar Dubey
Rediffusion DY&R
JWT
Genesis BM
Rediffusion DY&R
Ogilvy & Mather
Group M-Maxus
Sr Account executive
Asst Account Manager
Media Planner
Batch
2008-10
Subham Chakraborty
Shraboni Banerjee
Lahori Chawdhury
Rajdeep Bhattacharya
Sucheta Mondal
Debadrita Chatterjee
Rachana Sengupta
Perspective PR
20:20 Media
JWT
Madison
Law & Kenneth
Leopard Creations
Webchutney
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
CEO
Account Executive
Batch
2009-11
Amritomoy Chatterjee.
Devasmita Halder.
Sumeet Chhabra.
Arnab Acharya.
Anushree Bhattacharya
Tathagata Dasgupta
Yahoo.
Ogilvy.
Adfactors PR
Times of India
Dentsu
AMC Creative Communication
Account Executive
Account Executive
Account Executive
Sr Officer
Management Trainee
Sr Copy Writer
Batch
2010-12
Career Achievements of
ISB&M Kolkata
Media Alumni
Madhureema Sen
Arpita Roy
Rajesh Joshi
Malabika Halder
Mou Deb
Law & Kenneth

Hope Kolkata Foundation
Purple Advertising
Zenith Finesse India
IFB Industries Ltd
Strategic Planning Executive

Administrator
Assist. Manager
Assist. Manager Marketing & PR
Management Trainee
21

Business Analytics (PGPBA)
Programme Overview
Business analytics (BA) is the practice of
iterative, methodical exploration of an
organization's data with emphasis on
statistical analysis. BA is used to gain
insights that inform business decisions
and can be used to automate and
optimize business processes. Datadriven companies treat their data as a
corporate asset and leverage it for
competitive advantage. Successful
business analytics depends on data
quality, skilled analysts who understand
the technologies and the business and an
organizational commitment to datadriven decision making.
Uses of BA include:
Exploring data to find new patterns and
relationships
Explaining why a certain result occurred
Experimenting to test previous decisions
Forecasting future results
This program is an advanced business degree
that focuses on quantitative methods and the
role of evidence-based data in business
modeling and decision-making. The Post
Graduate Program in Business Analytics
program is designed for professionals who have
an interest in quantitative methods and
exploring and uncovering economic
relationships through data analysis.
22

Business Analytics (PGPBA)
Objective: This program has been developed for graduates to gain more proficiency and expertise
knowledge and skills in Business Analytics. The program is aimed at equipping the students with the tools,
techniques and skills to enable a seamless absorption into the growing domain of Business Analytics.
Eligibility: Graduates in Economics, Commerce, Business Administration, Mathematics, Statistics and

Technology/Engineering. Final year graduating students are also eligible to apply for this program.
Program: The program has two components. The first component consists of the courses that will be
offered by the institute. The second component consists of the courses that will be offered by the University.
Andragogy: Class room teaching; Case Studies; Computer Applications; Live Projects and Industry
Internship.
COURSES OFFERED BY ISB&M

First Year Courses
Second Year Courses
Basic Mathematics for Business Analytics
Advanced Excel
Advanced Decision Analytics
Time Series Analysis-II
Operations and Optimization Analytics
How to Deal with Big Data and High Frequency Data
Data Mining for Business Analytics
Decision and Probabilistic Models in Finance
Market Modeling and Analytics
Social and Digital Media Analytics
Data Envelopment Analysis
Advanced Programming Techniques
Case Studies and Applications
Softwares and Applications-I
Softwares and Applications-II
Soft Skills and Managerial Etiquette-II
Quantitative Techniques-I
Quantitative Techniques-II
Descriptive Statistics for Business Analytics
Management Science
Econometrics
Time Series Analysis-I
Predictive Analysis
Basic Excel
Basic Decision Analytics
Data Base Management Systems
Basic Programming Techniques
Marketing Research
Basic Finance
Soft Skills and Managerial Etiquette-I
Employability:
Employers value economics graduates' understanding of decision-making, their research and analytical skills, and their
experience of viewing problems in the national and international context. Economics also helps students to develop
problem-solving skills, and encourages them to become adept in numeracy, IT and the use of statistical methods. There
will also be opportunities to foster team-working skills.
Some of the sectors where the students would be employable are:

Banking
KPO
Investment
IT & ITES
Market Research
Business Intelligence
Non Governmental Agencies

Development Agencies
Micro Finance
23
Core
Faculty
Learning programme at the institute is

supported by highly qualified and
accomplished professionals from leading
institutes, universities and industry.
Dr. Pramod Kumar

Ph.D. (Organizational Behaviour), IIT Bombay
Worked with IIM Ahmedabad; XLRI, Former Director,
SIBM, Pune. Extensive Research and Consulting
experience. Served on Govt. of India Committees on
Education.
Dr. P.K.De
Ph.D., IIT Kharagpur, Post-doctoral Scholar in Denmark
and Germany, M.E. (Gold Medalist), Former Dean
(Academics), XLRI Jamshedpur; Ex-Professor at S.P. Jain
Inst. of Management & Research. Awarded the Best
Teacher Award by Association of Indian Management
Schools (AIMS) in 1999. Worked with Tata Motors,
Maruti Udyog, IRSO and Braithwaite & Compony.Visiting
Professor at University of Bielefeld, Germany, Denmark
and UAE. A corporate consultant.
Prof. Surendra Poddar

B.E. (Electronics), PGPM, MDI Gurgaon, FRM (USA),
CFA (USA). Pursuing EFPM from XLRI. Worked with
Reckitt Benckiser India Ltd., Career Launcher India
Ltd. Conducted MDPs for Tractors India, LIC and
Astra Zeneca.
Prof. Karabi Bandyopadhyay

B.Tech & M.Tech (Electronics & Communication),
Science College, University of Calcutta. Worked in
TISCO, Jamshedpur, WEBEL, Kolkata; INFOLINK,
SOFPIT Computers. Worked as Software
Consultant in White Plains, USA.
Prof. Ashis Mitra

Chartered Accountant. Corporate experience with
BOC, Andrew Yule & Price Waterhouse Coopers.
Visiting faculty at IISWBM.
Prof. Samprit Chakrabarti

M.Phil (Management), M.Sc.(Advanced Economics
and Operations Research). Presently pursuing PhD in
Economics from University of Calcutta. Was
associated with IIM Calcutta, University of Calcutta,
The Strategy Academy and IISWBM as visiting faculty
Prof. Suprio Mukherjee

M.Sc. (Benoba Bhave University), CCNA (Cisco
Certified Network Associate), RHCE (Red Hat
Certified Engineer). More than eight years
experience in System Administration and
Networking.
Prof. Barnali Ray

M.A. in Journalism from CU, Pursuing M. Phil in
Institute of Denvelopment Studies, Kolkata. Six years
experience in television industry and one and half
years experience in teaching
Prof. Krishnapriya Banerjee

Prof. S. Jayaraman
PGDBM, IIM Calcutta
Former Group Head (HR, Admin & Quality), IRIS
Ltd.; Former Dy. Div. Manager, TATA Metaliks Ltd.
MBA in HRM from IIMM Pune, BA in Psychology

(Hons) from MS University Vadodara. Experience in
Marketing and Activation with Companies like Radia
Mirchi, Mahua Bangla, The Park, Citi Bank, etc
Prof. Manoj Gupta

Prof. Arpita Roy
M.Sc & M. Phil (Economics), Jadavpur University ;
Former faculty, University of Calcutta, Conducted
Executive Training with TIL, LIC etc
B. Com (Hons) from St. Xavier's, PGDMC from ISB&M.

Journalism career spanning almost 9 years working
with National news channels like NewsX (Inx group),
Aaj Tak (TV Today group) IBN7 (Network 18) & Zee
News in various capacities.
Prof. Asok Biswas

Prof. Dibyendu Nandi
BE, MBA (T.A.P.M.I.). Pursuing PhD from A.M.U.
Was associated with ACC Cement, Berger Paints,
TNS Mode.
B.Com. (Calcutta University), MBA Executive

(Corr.), 2 years PG Diploma in Multimedia &
Advance Animation, More than 15 years of
experience in media & multimedia production
and teaching
Prof. Debarghya Bagchi

B.Sc. Tech (Calcutta University), PGDM (Goa
Institute of Management). Corporate experience
with Raymond Ltd., USHA International Ltd, ICICI
Securities Ltd., and IIFL Premia
Prof. Brita Singh

B.A. (Hons), Loreto College, BPSS - Board Member.
Teaching English and conducting mock Group
Discussions and Personal Interviews.
24
Knowledge is power
Visiting
Faculty
Dr. Ishita Chatterjee
MSc, PhD in Applied Psychology. Presently Assistant
Professor at Department of Applied Psychology,
University of Calcutta
Prof. Manta Dey
M.B.A. Finance (SIBM, Pune), C.A. Intermediate. Has
a teaching experience in IIPM, MAII, Statford
University, Annex Business School, IISD
Prof. Avirupa Bhaduri
Post Graduate Diploma in Human Resource
Management from IISWBM. Former Senior
Executive of ABP Pvt. Ltd, Ex assistant manager in
Living Media India Ltd. (India Today Group).
Prof. Akash Mondal
MIT (Australia), MCSD. Teaching experience in web
development and graphics. Guest faculty at IIAF,
Kolkata and XC Computer Centre
Prof. Pradip Bandyopadhyay
Manager - HR, Berger Paints; PGDHRM
Francis Bacon
Prof. Amrita Mitra Mukherjee

M.A in International Relations and a Post Graduate in
Mass Communication from Jadavpur University is
associated with the media world for almost a decade
now.
Dr. Meenu Sareen
Academician and Corporate Trainer
Prof. Diptendu Haldar
Sr. Regional Training Manager at Bajaj Allianz Life
Insurance Company Limited; MBA
Prof. Rohan Basu
Creative Director at JWT
Prof. Murtuza Rohawala
Financial & Management Consultant; MBA (Narsee
Monjee Institute of Management Studies)
Prof. Raghubir Mukherjee
LLB, FCA
Mr. Soumik Mitra
Executive Program in Retail Management (IIM
Calcutta). Sr. Manager - Spencer's Retail Limited
25
Corporate Visitors
at ISB&M Kolkata
Company Name
Destimoney
Raymond
Xerox
Bluestar
Metro Cash & Carry
Mantra Media
Ad Factors PR
MERCEDES BENZ
DSP Blackrock
Harley Davidson
Essar Services
Spice Money(Wall Street Finance)
Valvoline Cummins
ITC Infotech
Haier
Valcon Management Consultants
ITC
Volkswagen
Deutche bank
RPG Enterprises
Guest
Sudip Bandyopadyay
Dr. Asit Mahapatra
Manmohan kalsy
Tojo Jose
Alok Mehta
Uday Zokarkar
Pradip Gogte
Debashis Mitra
Saptarshi Bhaduri
Shivashish Das
Bivas Maity
Arun Ajmera
Atul Pandey
Anand Talwar
Sandeep Tyagi
Anirban Mazumdar
R. Sridhar
Rahul Prasad
Aparna Sharma
Ajaya Sahoo
Designation
CEO
Director HR
Director HR
Ex VP HR
Director HR
Founder, CEO
VP HR
Director Sales & Marketing
Vice President-Sales
Head HR
GM
CEO
Head HR
Head HR
VP HR
Associate Director
VP HR
Human Resource, Head
Director, Human Resource
GM-HR
Corporate
Feedback
Somnath Sinha - Director-HR operations & strategy,
IBM
Very interesting and interactive session with the
students. Wish you all success.
Snehamoy Bhattacharya - VP- HR, Axis Bank

Observed great interest amongst the student's. The
enthusiasm level was very high and interesting
questions were asked.
Partha Das Gupta - Vice President HR, Raymond Ltd.
It was really a good day in terms of interaction and
participation by the students. My best wishes to the
institute and the students
Mr. N Narasimha Rao - VP-HR, Agro Tech Foods Ltd.
Great Campus. When I first stepped in, I felt the
campus as so organized and just proud for great
learning. I wish the faculty and the students all the
best in whatever they dream to do.
26
Conferences
and Seminars
ISB&M holds various events, which play a

vital role in facilitating the industry interface.
ISB&M prides itself at being at the fore-front of the emerging industry scenario having
eminent speakers share their ideas and experiences in an attempt to keep abreast of
changing industry trends.
HR SHARE
An annual 2-day HR Conference is held, where industry leaders are invited
to discuss and debate on emerging trends in Human Resource
Management. The HR Share 2012 was held on October 12 & 13, 2012. The
theme of the conference was Bigger with Fewer:Building, Nurturing and
Retaining Core Talent Team.
The event, which was adorned by many industry stalwarts, provided a
platform for discussing the contemporary HR issues and sharing their
experience and challenges in their organizations.
Chain Act
Chain Act seminar was inaugurated by Mr. Zubin Poonawalla, CEO, Green
Logi Nxt, at the Campus Auditorium. The theme topic for the seminar was
"Futuristic Supply Chain: SCOPE (Supply Chain & Operations for
performance enhancements).
The topics handled during this event are mainly related to 'Supply Chain',
'Operations', 'Logistics', 'Information Technology in Supply Chain' and
the strategies and tactics involved in operating these in real time
scenario.
Media Mind Prints

The Media Seminar aims at providing students a launch pad from where
they can start their journey towards this ever expanding industry. The
seminar is an endeavor to direct world's attention to growth
opportunities present today and what the future holds in store for media
aspirants. Media Mind Prints intends to conduct the seminar to enlighten
and widen the perception of people towards media. Diversified theme
and subject ammeters would be picked up i.e "Are products merely slaves
to advertising.
Marketing Expo
Marketing Expo is an annual one-day marketing seminar organized with
the objective of providing our students with a platform to interact with
the practioners from the corporate world. The Marketing Expo was
inaugurated by Mr. Harish Bijoor, Founder CEO of Harish Bijoor
Consultants Inc. The discussed the brand and business strategy across
the markets of Hong Kong, USA, London, Dubai and the Indian subcontinent. The theme for the seminar was Peoples, Ideas and Challenges
-The Road Ahead.
E-Week
To develop and nurture an entrepreneur in every individual is the main
motive behind E-week. The theme Go Green implied prosperity but also
sustainability and clean environment around everyone. The event
comprised of: Photography, Logo Making, Collage Making, Poster
Making, Documentary Film-Making, Business Challenge and Green Quiz.
Each event had special learning in them which in turn provides a good
experience in developing skills, discovering, participating and organizing
the event.
27
Annual
Cultural
Programme
You Can't move mountains

by whispering at them
Pink
FORZA @ Pune
Institute Foundation Day
Glamour, fun, fierce competition and friendship
builds spirited enthusiasm and passion as one
experiences FORZA Force, Zest, Attitude over the
2-day event. It is celebrated by students, faculty and
alumni on July 23-24 every year Over 1000 persons
participated in the extravaganza. Corporates Walk, in
short Corp Walk, is the much-awaited event in the
programme.
Atif Aslam, Performing at Fiesta
Fiesta @ Kolkata
Fiesta, a two day intercollege event, is organised
independently by the students of our own
college. Numerous highly contested events
ranging from debates and business plans to
fashion shows and rock band performances ,
each contested enthusiastically, makes Fiesta
full of fun, an event that is looked forward to
eagerly by all.
The highlight of the programme is the
performances by eminent artistes. Well-known
performers such as Atif Aslam, KK , Indian Ocean
and Insomnia have performed in the past.
Two vibrant days of excitement and fun. Two days
when the competitive spirit of students drives them
to excellence. Two days when friendships are
forged. Fiesta is truly an event to remember.
K. K, Performing at Fiesta
28
Orientation Week for Freshers

The Orientation Week fosters and encourages a
direct interaction with leaders of the industry.
Each day has three or four speakers, all from the
industry, who, by sharing their views and
experiences with the students, empower them to
feel a part of the business world. The Orientation
Programme concludes with an overnight
Outbound Trip, an excellent way for the professors
and students to get to know each other.
Convocation
This is a solemn event where successful candidates
are awarded their certificates on completion of
their programmes. Medals are awarded to
outstanding achievers. The Convocation Address
and Keynote Speech are delivered by high profile
dignitaries.
29
STATE-OF-THE-ART
INFRASTRUCTURE
Change is inevitable.
Change is constant
Benjamin Disraeli
The campus is situated in the environmentally friendly

'Green' Shrachi building, Synthesis Business Park, at
Rajarhat. It is centrally air-conditioned and caters to
every need of a student. Rajarhat is well connected with
frequent buses and shuttles which connect to major
transportation hubs.
The infrastructure caters to the learning needs of the
students of today for becoming successful business
executives of tomorrow. Each student has access to
technological facilities that match extremely exacting
standards. The digital library, EBSCO and ProQuest,
allows students access to innumerable international
and national journals and papers. Software such as
Capital Line allows students to access and analyse
financial data pertaining to companies, stock markets,
etc., giving them a real life experience of this field of
management. Over 75 computers in the computer lab
are available for the use of our students so that they can
prepare reports and presentations with ease. The
Computer Lab is equipped with latest computing
software like EVIEWS, SPSS, Microsoft Navigation etc to
develop analytical and computing skills. The library, one
of the best in Eastern India has a vast array of books on
every managerial subject. Both these facilities, the
computer lab and the library, are open till late at night
for the convenience of students.
The large state-of-art auditorium is used for addressals,
guest lectures, workshops and cultural and social
events. It is also where we host our very prestigious
Orientation Programmes and is the place where the
students are initiated into the ISB&M way of life.
The building has its own cafeteria and gym and our
students have access to both. The gym is popular with
the students providing them with an opportunity both
to exercise and relax.
30
To be is to do
Students'
Council
Immanuel Kant
ISB&M offers wide opportunities to students outside the classroom for development of
overall personality. An equal focus is provided to academics as well as to extra- & cocurricular activities so that they develop a winning attitude.
Placement Assistance Cell
Responsible for summer internship and final placements
Corporate Relations Cell
Conceptualizing and organizing guest lectures and workshops.
Professional Development
Arranging various personality enhancing sessions and knowledge

workshops to acquire some skill sets that are required to face the
corporate challenges in their professional career.
Alumni
Maintaining the strong network among the alumni in India and

abroad through Alumni Meet and various other activities.
Digi Eye
To encourage creativity and provide a platform to showcase

talent.
Technology
Managing information technology and systems within the

institute.
Lifestyle Club
Changing the lifestyle of the students into professionals with a

stylish edge.
Sports
Inculcates enthusiasm, leadership and working in a team

through games and sports.
Admission & Branding
Handles Branding & Communication Activities
31
Fee
Structure
Management (PGPBM + MBA) Fee Structure
First Year
University Fee
Tuition Fee
Caution Money(refundable)
Placement Fee
Alumni Fee
Grand Total
Second Year
10,000
1,50,000
10,000
20,000
10,000
2,00,000
10,000
1,50,000
1,60,000
1,80,000
1,60,000
1st Installment
(at time of admission)
2nd Installment
(By November 30, 2013)
1st Installment
(By June 30 , 2014 )
2nd Installment
10,000
1,50,000
10,000
1,50,000
20,000
` 7, 00,000/-
Service TAX will be applicable as per the Government of India notification.
Media (PGPMC + M.Sc. MCAJ) Fee Structure

First Year
University Fee
Tuition Fee
Placement Fee
Alumni Fee
Grand Total
20,000
1,00,000
10,000
20,000
10,000
1,60,000
Second Year
1,00,000
20,000
1,00,000
1,00,000
20,000
1st Installment
1,00,000
1,40,000
1,00,000
2nd Installment
1st Installment
(By June 30 , 2014 )
2nd Installment
` 5, 00,000/-
Business Analytics (PGPBA + M.A. ) Fee Structure

First Year
University Fee
Tuition Fee
Placement Fee
Alumni Fee
Grand Total
20,000
1,00,000
10,000
20,000
10,000
1,60,000
1st Installment
Second Year
75,000
20,000
1,00,000
75,000
20,000
75,000
2nd Installment
1,40,000
1st Installment
(By June 30 , 2014 )
75,000
2nd Installment
` 4, 50,000/-
Fees are to be paid by Demand Draft only in favour ofInternational School of Business & Media Training Pvt. Ltd. payable at Pune.
Rules for Cancellation of Admission

On cancellation of admission by July 5, 2013, ` 30,000/- will be deducted and the balance will be refunded. No refund of fees
against cancellation of admission after July 7, 2013.
Note:
Parents and students should note that any complaints or grievances should be brought to the notice of the President.
All legal disputes are subject to Pune Jurisdiction only.
ISB&M has not sought accreditation from AICTE or affilation with any University for these training programmes.
ISB&M Management reserves all right to make appropriate changes.
32
Admission
Procedure
Eligibility
Bachelor Degree in any discipline. Candidates appearing
for final year Bachelor Degree examinations can also
apply, provided they complete all degree requirements
by September 30, 2013.
Selection Procedure
4) Through Retailer:
New Selection Process (with following weightage)

Any of the scores of entrance test of CAT / XAT / MAT/
Any other valid test
Academic scores
Managerial Competency Test
Thinking, Problem Solving & Decision Making
Personal Interview
b) One can make Demand Draft of ` 1100/- in favour of

International School of Business & Media Training Pvt.
Ltd. payable at Pune. For making the cash payment,
you take print out of the Challan given in the website
and fill in the details therein for making the payment and
obtain the prospectus.
10%
15%
15%
25%
35%
Procedure for Applying to ISB&M Kolkata

1) At Institute Counter:
a) Candidate can obtain the ISB&M Prospectus along
with the Application by paying ` 1000 at the institute
counter.
b) Candidates, who wish to obtain the prospectus by
courier/speed-post should send a Demand Draft of `
1100 in favour of International School of Business &
Media Training Pvt. Ltd. payable at Pune send to the
2) Online Payment:
Candidates can also apply online by visiting the institute
website: www.isbm.edu.in
a) One can use Credit or Debit Card or Net Banking.
Once the payment is done, you will receive a
confirmation of the successful registration. ISB&M
will send the prospectus to you by courier or speedpost on address mentioned in the online application.
b) To make a Demand Draft of ` 1100 in favour of
International School of Business & Media Training
Pvt. Ltd. payable at Pune and register online by
clicking Apply Online. You will receive a confirmation
of the successful registration. ISB&M will send the
prospectus to you by courier or speed-post on
address mentioned in the online application
3) Axis Bank:
a) One can obtain the prospectus by paying ` 1000 in
cash at any of the designated Axis bank branch
mentioned in the institute website. For making the
cash payment, you take print out of the Challan given
in the website and fill in the details therein.
Prospectus can also be obtained from selected retailers by

paying ` 1000. The list is given in the website.
ISB&Ms Managerial Competency Test

Managerial Competency Test will be conducted in 19 cities
between January 15 to February 10, 2013
(Bangalore, Bhubaneswar, Chandigarh, Delhi, Gulbarga,
Gurgaon, Guwahati, Hyderabad, Indore, Jamshedpur,
Jaipur, Kanpur, Kolkata, Lucknow, Mumbai, Nagpur, Patna,
Pune & Raipur)
The list of short-listed candidates for Thinking, Problem
Solving, Decision Making and Personal Interviews will be
posted on the website and also the candidate will be
intimated by sms, email and courier/speed-post.
Thinking, Problem Solving & Decision Making and

Personal Interviews
It will be conducted between 15th to 28th February, 2013 in
Bangalore, Chandigarh, Hyderabad, Kanpur, Kolkata,
Lucknow, Mumbai, Gurgaon, Nagpur, Patna, Bhubaneswar,
Pune and Raipur.
Number of Seats Available

PG Programme in Business Management
PG Programme in Media and Communication
PG Programme in Business Analytics
120
60
60
Important Dates
Last date for receipt of completed February 10, 2013
ISB&Ms Application Form :
ISB&M Managerial
Competency Test :
January 15 February 10, 2013
Group Discussion &

Personal Interviews :
February 16-24, 2013
Session begins on:
July 2, 2013
33
Discipline and
Code of Conduct
Carry Identity Card all the time.
Switch off mobile phones in the classrooms, library, computer labs and in academic activities.
Maintain silence in the corridors - inside and outside the classrooms.
Attend all lectures, tutorials and extracurricular and cocurricular activities regularly.
Read notice board regularly.
Use library and computer labs during your free time.
Do not spoil and disfigure library books.
Avoid writing /scribbling on the walls, chairs and tables in the classrooms and labs.
Keep the campus neat and clean.
Cooperate with institute authorities in maintaining the lawns and gardens.
Switch off lights, fans and ACs while not in use.
Respect others' independence.
Not to indulge in rude and indecent behavior with the faculty, staff and students.
Observe self-discipline and punctuality.
Report to the Director in case of exigency.
To wear Formals dress /college uniform as and when desired by the institute.
Take prior approval of the Director/Academic Chairperson for remaining absent.
Smoking, consumtion of drugs and alchoholic drinks are prohibited in the campus.
Ragging in any form is prohibited in the college. Ragging is illegal and a criminal offence under law. For a reported case
of ragging, it is mandatory to initiate disciplinary process and also report the same to the Police. Students are to refrain
from any kind of ragging, it will be considered as gross indiscipline.
Reservation of Rights
The Management of International School of Business & Media reserves the right to change policies, systems and
procedures, faculty mix, regulations affecting students or any other suitable modifications, should these be deemed
necessary in the interest of the programmes and the institute.
Mentoring and Career Counselling

Counselling every student of ISB&M will be assigned to G G T (Guide, Guardian cum Tutor) who will assist and guide the
student in career planning, progress monitoring and problem solving related to the programme. The School attaches
great importance to the need for the process of mentoring and suitable guidelines will be published separately.
Alumni
Speak
Arita Poddar (2006 2008) Grey world wide
ISB&M is full of fun, where I could be myself, put in my
views, and in return got a basket full of knowledge.
When I joined ISBM I dint know ABCD of advertising, but
now after 2 yrs I am working with one of the leading
advertising agency, thanks to ISB&M. Thanks ISBM to
make me WHAT I AM today.
Amitava Das (2006-08) Mind share Group M
The only thing that stays constant is change. This is
where Media and ISB&M gel together. A place where
we can have a feeling of getting a lot of management
learning which immunes you to fight against the cause
of adversity in corporate life and raise to the apex of
success. (As well as finally being old enough to have
truckloads of fun alongside!) Professors were not only
the mentors for us but a true companion of our life even
after the departure being identified as Alumni! We
rocked the dhun of life and learning. A grand platform
to hone your of skill sets and ingenuity. That's how the
ISB&M league of 2006-08 was an exclusive experience
of my life.
Akash Grover (2005-2007), Philips India

Being a student we got a lot of exposure both
personally and professionally. Faculty was very good
and very co-operative. It was a strong brand image in
the corporate world which helps us grow further.
Rahul Nag (2005-2007), HCL Technologies

ISB&M has shown me the way how to showcase
achievements and how to use that for achieving
greater heights. If you want to learn how corporate
works, ISBM is the place.
Saptadeep Chatterjee (2005-2007), Citibank
ISB&M has made me a much better person and an even
better leader. The kind of qualities which it has instilled
in me would not have been possible anywhere else. I
have learnt the virtues of self management, time
management, people management. The kind of
development which ISBM has provided is just because
it has given me opportunities to learn and grow
simultaneously. I have learnt the most in ISB&M.
Megha Mehrotra (2008-2010), SREI

I have been very good in academics all through. But the
difference ISB&M has brought about in me is
remarkable. My outlook has changed drastically. I can
now grasp concepts in finance very easily. We have an
excellent faculty pool. It was a proud moment for me
when during my interview I was told, "one must thank
ISB&M for sending such good candidates".
Rahul Chandra (2008-2010), LG Electronics

My stay at ISB&M has been quite a learning experience.
I have learnt a lot about myself that I did not quite
realize before. It taught me the importance of self
initiative in this cut-throat environment. The exposure
to the real time corporate world has equipped me to
deal with what is in store in the future. I am fortunate
to be a part of a B-school which not only imparts
management education but also instills immense faith
on our own abilities
35
Netaji Subhash Chandra Bose

International Airport, Kolkata
City Centre II Mall
VIP
Ro
ad
t
ha
jar
Ra ad
Ro
SYNTHESIS BUSINESS PARK
Ca n
al
ISB&M
Home Town
Ultadanga
E
M
By
HYATT
REGANCY
AXIS Mall
s
pa
s
NICCO PARK
TATA Cancer
Research Hospital
ITC Hotel
Science City
"SYNTHESIS BUSINESS PARK" A & B WING, IST FLOOR, CB D/1, JL - 23, AA - II

NEW TOWN, KOLKATA - 700156; PH. No. : 033-66131604 / 605 / 606
Mob.:9230562595 / 9230562569 / 9230562572 / 9230562596 / 9230562571
E-mail: admissions.kolkata@isbmk.edu.in
Website: www.isbm.edu.in

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ISB&MKolkata

International School of Business & Media

International School of Business & Media

Comparative Analysis of Private B-Schools in India

Highest Salary (2012)

Average Salary (2012)

Praxis Business School

United World School of Business

Not available on website

Not available on website

Army Institute of Management

Globsyn Business School

Department of Commerce, Calcutta University Kolakata

Asia Pacific Institute of Management

Not available on website

Chandragupt Institute of Management

Source of information: Institute website

B-School Leadership Award to ISB&M

Asia's Best Emerging Business School

Nurturer of Talent Award

Educational Institute with Best Academic & Industry Interface

ISB&M in Top 10 B-Schools in Placement

ISB&M is Ranked All India 25th

ISB&M is amongst Top 5 B- Schools in Eastern India

Vision, Mission, Operating Philosophy

The ISB&M Advantage

Post Graduate Programmes

Post Graduate Programme in Business Management (PGPBM)

Post Graduate Programme in Media & Communication (PGPMC)

Post Graduate Programme in Business Analytics (PGPBA)

Corporate Visitors & Corporate Feedback

Conferences and Seminars

Annual Cultural Programme

Discipline and Code of Conduct

The foundation of every state is the

A life changing experience that

To develop dynamic professionals, who lead in a changing

To further develop our network with renowned

To operate with a spirit of responsibility, integrity,

To think with speed, flexibility and an open mind.

To use a comprehensive understanding of global education to

To continually seek out & follow industry's best practices.

The only limits are, as always, those of vision

Management is nothing more than

Mr. Yashwant Mahadik

Mr. Chandan Chattoraj

Chief Operating Officer

Mr. Rajeev Karwal

Mr. Navnit Singh

Mr. Arun Sehgal

Mr. Rohit Suri

President & Global Head-Corporate HR

Mr. Manoj Kohli

Mr. Anjani Kumar

Mr. Marcel Parker

CEO, International Buisiness Group

Mr. Rajesh Pant

Dr. Pramod Kumar