Mba Project

A Project Report
On
At
By
Under the guidance of
Guide Name
Submitted To
Department of Management Studies

K.K. Wagh Institute of Engineering Education & Research, Nashik
2011 2013
CONTENTS OF THE PROJECT

Sr. No.
I
Topic
1.1
1.2
1.3
1.4
Introduction
Introduction of the Project
Objectives of the Study
Scope of the Study
Limitations of the Study
2.1
2.2
2.3
Company Profile
Introduction of the organization
Mission, Vision & Values of the organization
Products of Organization
4.1
4.2
4.3
Review Literature
Research Methodology
Research Design & Sample Size
Primary & Secondary Data
Statement of Hypothesis
II
III
IV
Collection & Presentation of Data
VI
6.1
Data Analysis & Interpretation of Data

Testing of Hypothesis
VII
Findings
VIII
IX
Conclusion
Suggestions & Recommendation
Bibliography
Annexure
Page
No
CHAPTER 1
1.1: Introduction of the project
1.2: Objective of the project
1.3: Scope of the Study
1.4: Rationale of the study
1.5: Limitation of the Study
1.1 INTRODUCTION
In todays competitive world cut-throat competition exits, everyone wants to know their
position, their strength and weakness, so it is very essential to know the opportunity to target, and
capture the market.
The project holds great interest for us as consumer, as students and as marketers. As
consumer we benefits from insight into our own satisfaction related decision what we Like &
Dislike.
Elaborate
Objective
1. To get exposure to ..
2. To study .
1.2 OBJECTIVES OF THE STUDY
Objectives:
1. To find out the

2. To find out the
Secondary Objectives:
1. To analyze the
1.3 SCOPE OF THE STUDY
This study includes direct interaction with the customers
So, scope of this study is to achieve customer satisfaction because customer satisfaction
is companys primary objective
Elaborate
The study can help support the consistency of research findings. The purpose of this
study was to evaluate the various factors which separate a particular . from its
competitors and find out which ..
UTILITY TO RESEARCHER
Researcher will get practical exposure.
Researcher will also be able to know ..
Researcher will get to know the current ..
UTILITY TO ORGANISATION
Organization can know the..
It will also help to know the..
Organization will get to know.
UTILITY TO CUSTOMER & SOCIETY

The customer will get the benefits of
1.5 Limitation of the Study
Every work has its own limitation. Limitations are extent to which the process should not
exceed. Limitations of this project are:
1.
2.
3.
4.
5.
The respondents in this study included limitation

The study was conducted in 1 day that is not enough for such vast topics.
The difficulty in communication
It was difficult for..
Many problems..
CHAPTER 2
2.1: Introduction of the organization
2.2: Mission, Vision & Value
2.3: Products & Services
2.1: Introduction of the organization

The history of
Changing Modes of
2.2: Mission, Vision & Value

2.2.1 Mission&Vission
2.2.2 Values
2.3 Products & Services
CHAPTER 3
3.1: Review of Literature
3.1 REVIEW OF LITERATURE
MUMBAI:
The Economic Times , Oct,20
The.
CHAPTER 4
2.1
2.2
2.3
Research Design and Sample size

Primary and Secondary Data
Statement of Hypothesis
RESEARCH METHODOLOGY
Research in common parlance refers to search for knowledge. Once can define
research as a scientific and systematics search for pertinent information on a specific
topic. In fact research is an art of scientific investigation.
Research is the process of systematic and in-depth study or search for any
particular topic, subject or area of investigation, backed by the collection, compilation,
presentation and interpretation of relevant details or data.
Formulating the Research problem
Choice of Research design
Determining the sources of data
Designing the research instrument
Organizing & Conducting of Survey
Processing & analyzing the data
4.1 RESEARCH DESIGN & STUDY
Design of the study:

The study was mainly conducted in four steps:
2)
3)
4)
5)
Questionnaire formation
Survey and data collection
Analysis of the data
Preparation of project report
Market Research Process

Marketing research is a systematic and objective search and analysis of information
relevant to the identification and solution of any problem in the field of marketing. The
marketing research process begins with the recognition of a marketing related problems
followed the information of objective of the study and methodology to be used this can
be clearly understood from the flowchart of marketing research process. It includes:
A) Data Collection
There is common misconception that the term data refers to facts expressed in numerals.
This misconception is due to the wrong way in which data have come to be associated
with statistic. But all that the word data means in facts. Therefore collection of data
means the collection of facts about an object, situation or problems.
4.2PRIMARY & SECONDARY DATA

There are two sources of data collection, viz., secondary and primary.
PRIMARY DATA:
The data was generally collected by structured questionnaire, the technique
applied through personal direct survey, indebt interviews were taken and by observations.
Primary datas most important role is in knowing the:
Retailers attitude & opinion
Customers attitude about the product/brand
SECONDARY DATA:
Secondary data consist of information that is already inexistence, having been
collected for another purpose.
Website : .from this website, information was collected like the history of
organization, various products, objectives & activities of the company
Primary Data Collection:
The primary data is collected by the following procedure:
1)
2)
3)
4)
5)
6)
Area is surveyed by questionnaire method covering randomly selected

Various .. Were also surveyed through questionnaire.
Information regarding thewere also collected.
Problems and queries regarding ..
Data is studied and analyzed.
Tools for collecting secondary data:

Reference work
Websites
B) Research Approaches
Primary information was collected by surveying the sample.
C) Research Instrument
For survey questionnaire was prepared according to relevant data required to work on the
objectives.
Questionnaire included
i)
ii)
Multiple choice
Close/Open ended questions.
SAMPLE SIZE
D) Sampling Design
A sample is a true representative of the population. When population is very large, it is

not possible physically & economically to meet every member in the population hence
the random samples of retailers are selected.
E) Sample Size
Customers surveyed
.. Retailers surveyed
Procedure Followed:
A well-structured questionnaire was used for the survey. According to the need, the
pattern of questionnaire was changed to make it more compatible with the objective of
the study. The questionnaire was formed in such way that it will be applicable for the
customers & retailers.
4.3 STATEMENT OF HYPOTHESIS

Once the specific problems i.e. the sub-problems have been articulated, the next
step is to transform them into testable hypothesis. These hypotheses are essentially
assumptions that the people in the organization will have formed about the possible
causes of the issue at hand in the case of problem research and about the likely
outcomes of what we have elsewhere termed opportunity research.
There are two types of hypotheses, which can further be classified into sub-types. Those
are:
A. Simple Hypothesis.
B. Composite Hypothesis.
A simple hypothesis is the one, which specifies the population completely. And the
composite hypothesis is the one, which doesnt specify the population completely. The
specification of the population mentioned above will include the clarity about the form
of the probability distribution and all remaining parameters like place, sample size
sampling method etc.
These types of hypotheses are further classified as
Null Hypothesis.
Alternative Hypothesis.
Null hypothesis is the hypothesis that we want to test and whose validity is tested for
possible rejection on the basis of sample information. It is denoted by H 0. The
acceptance of null hypothesis specifies that we have no evidence to believe otherwise and
indicates that the difference is not significant and is due to sampling fluctuation. The
rejection of null hypothesis implies that it is false and the difference is significant.
Alternative hypothesis is the hypothesis that differs from the null hypothesis. It is not
tested. It is denoted by H1.Its acceptance depends on the rejection of the null hypothesis.
4.3.1 STATEMENT OF HYPOTHESIS
The null Hypothesis (Ho) is as follows,

H0: ...
The alternate Hypothesis (H1) is as follows

H1: ..
CHAPTER 5
5.1: Collection & Presentation of Data
COLLECTION OF DATA
Project is divided into two parts
Part One
Researchers job was to conduct
Part Two
To find out the
CHAPTER 6
Data Analysis & Interpretation of Data
6.1: Testing of Hypothesis
Ex-
Graph/pie chart/ bar chart etc.

INTERPRETATION:
Graph6.1.1 represents us
CHAPTER 7
Findings & Recommendations

6.1: Findings
6.2: SWOT Analysis
6.3: Recommendations
6.1 FINDINGS
The overall
Due to recent
There was lack of
Customer care is ranked between good and acceptable.
Around % of
6.2 SWOT ANALYSIS
Strengths
Weakness
.. is having a good
services depend upon
.has an excellent
No advertisement.
. has launched its
Not or any
..communication possible.
Opportunities
With the new .. Will now be able to
increase their...
Threats
Heavy competition is prevailing in market
that is becoming a trouble to the company.
New technology of
6.3 RECOMMENDATION
. must spread awareness about their products and services.

.. should advertise its products and plans more so that the customers should
know about the plans and updates about the company.

.. service is a strong asset to the company and it should be more
promoted among the existing and new customers.

The New . must be advertise on the local level.
As the recent .is made compulsory by .can be a great alternative.
Customer service is the major area to be worked upon.
More channels should be added to the basic network.
CHAPTER 8
QUESTIONNAIRE

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A Project Report

Under the guidance of

Department of Management Studies

CONTENTS OF THE PROJECT

Collection & Presentation of Data

Data Analysis & Interpretation of Data

1.2 OBJECTIVES OF THE STUDY

1. To find out the

1.3 SCOPE OF THE STUDY

This study includes direct interaction with the customers

UTILITY TO CUSTOMER & SOCIETY

1.5 Limitation of the Study

The respondents in this study included limitation

2.1: Introduction of the organization

2.2: Mission, Vision & Value

2.3 Products & Services

3.1 REVIEW OF LITERATURE

The Economic Times , Oct,20

Research Design and Sample size

Formulating the Research problem

Choice of Research design

Determining the sources of data

Designing the research instrument

Organizing & Conducting of Survey

Processing & analyzing the data

4.1 RESEARCH DESIGN & STUDY

Design of the study:

Market Research Process

4.2PRIMARY & SECONDARY DATA

Area is surveyed by questionnaire method covering randomly selected

Tools for collecting secondary data:

A sample is a true representative of the population. When population is very large, it is

4.3 STATEMENT OF HYPOTHESIS

4.3.1 STATEMENT OF HYPOTHESIS

The null Hypothesis (Ho) is as follows,

The alternate Hypothesis (H1) is as follows

Graph/pie chart/ bar chart etc.

Findings & Recommendations

6.2 SWOT ANALYSIS

services depend upon

. has launched its

. must spread awareness about their products and services.

know about the plans and updates about the company.

promoted among the existing and new customers.

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