Strategy Evaluation and Selection
Strategy Evaluation and Selection
Strategy Evaluation and Selection
Consistency
The strategy must not entail mutually inconsistent
Consonance
The strategy must match and adapt the business to its
Advantage
A good strategy must provide for the creation and
Feasibility
The strategy must not overtax the business unit's
available resources.
Does the business have access to the financial
resources that are needed to carry out its activities?
Does the business possess problem-solving capabilities
to carry out the strategy?
Can managers in the business integrate and coordinate
the disparate activities needed to carry out the
strategy?
Does the strategy challenge and motivate personnel in
the organization?
Performance gap
The difference between the current situation and the
Step 1
Examine your key performance indicators. Look at
Step 2
Introduce a new initiative. Expand a current product
Step 3
Step 4
Conduct market research. Get details about salaries,
Step 6
Rate your employees on the critical skills needed to adapt
after you make the changes and then again after a year.
Analyze the results and impact on operational metrics.
Expand programs that show promise. Cut back or refine
programs that produce less stellar results.
business?
Given current strategies in a company, what are the
future operating results likely to be?
What strategies are likely to help improve future
operating results?
strategic movement
operating results.
Strategic control
involves tracking a strategy as it's being implemented.
Premise Control
Every strategy is based on certain planning premises or
Implementation Control
Implementing a strategy takes place as a series of steps,
Strategic Surveillance
Strategic surveillance is designed to observe a wide
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