Sampling Techniques: Advantages and Disadvantages
Sampling Techniques: Advantages and Disadvantages
Sampling Techniques: Advantages and Disadvantages
disadvantages
Techniqu
e
Simple
random
Descriptions
Advantages
Disadvantages
Random sample
from whole
population
Highly representative
if all subjects
participate; the ideal
Stratified
random
Random sample
from identifiable
groups (strata),
subgroups, etc.
Cluster
Random samples
of successive
clusters of subjects
(e.g., by
institution) until
small groups are
chosen as units
Stage
Combination of
cluster (randomly
selecting clusters)
and random or
stratified random
sampling of
individuals
Purposive
Hand-pick subjects
on the basis of
specific
characteristics
Quota
Select individuals
as they come to fill
a quota by
characteristics
Ensures selection of
adequate numbers of
subjects with
appropriate
Snowball
Volunteer,
accidental,
convenien
ce
proportional to
populations
Subjects with
desired traits or
characteristics
give names of
further
appropriate
subjects
Either asking for
volunteers, or the
consequence of not
all those selected
finally
participating, or a
set of subjects who
just happen to be
available
characteristics
Possible to include
members of groups
where no lists or
identifiable clusters
even exist (e.g., drug
abusers, criminals)
No way of knowing
whether the sample is
representative of the
population
Inexpensive way of
ensuring sufficient
numbers of a study
Can be highly
unrepresentative