Module 1 - Introduction Into Operations Management

Operations Management
What is Operations??
Operations are purposeful activities done methodically as part of a work
plan designed to achieve the pre-decided objectives.
What is Operations Management??

Operations Management is often used along with the term Productions
Management. Productions Management refers to the application of
management principles to the production function in a factory.
Operations Management is the Systematic direction, control, and evaluation of
the entire range of processes that transform inputs into finished goods or
services.
OM consists of activities such as Scheduling Work, Assigning
Resources ie., people, equipment, Managing inventories, assessing
quality standards etc. OM is a process through which resources
and inputs are converted into more useful products.
Production Management is used for a system where Tangible
goods are produced. OM is more frequently used where inputs
are transformed into intangible services. OM covers service
oriented organizations such as :- Banks, Airlines, Pollution Control
Agencies, Shopping Malls, Educational Institutions etc.
Definition of Operations Management.
Operations Management refers to the administration of
business practices to create the highest level of efficiency
possible, within an organization. Operations Management is
concerned with converting materials and labor into goods
and services as efficiently as possible to maximize the
profit of an organization.
Operation Management is the set of activities that create

goods and services through the transformation of inputs
into outputs. - (Slack, 2001)
Goal of Operations Management:

The goal of Operations Management is to ensure that the input requirements and the
transformation process, in which part of the value addition takes place, to get the
required quantity of the product or services, with the targeted quality, within the
specified time period, is carried out in a most economical way.
Operations System could be either Manufacturing Sector or Services Sector.

Operations Management Plan coordinates and controls all the activities in the operation
system to achieve the stated objectives.
Objectives of Operations Management:

1) The Customer Service Objective: Provide goods or services with the right
specification, at the right cost and at the right time.
2) The Resource Utilization Objective: To achieve agreed levels of utilization of
Materials, Machines and Labour.
President and/or CEO
Product
Engineering
Accounting
R&D
VP Quality
VP Material
Inventory
Management
Distribution
Management
Supervisor
General
Manager
Marketing
Supervisor
Finance
Industrial
Engineering
Plant
Maintenance
Purchasing
Supervisor
Production line associates
VP Operations
Work
Standards
Process
Management
Operations as Service:
The emerging model in the industry is that every organization is in the service
business. This is true whether the organization makes big planes or big mac.
This means that the manufacturing operations, as well as every other part of
the organization, are also in the service business, even if the customer is an
internal one.
In Manufacturing, such services are divided into Core and Value-added Services.
Core Services Quality, Flexibility, Speed and Price.
Value-added Services Information, Problem-solving, Sales support and Field
support. Value-added services provided to external customers yield two
benefits:
Differentiate the organization from the competition.
Bind customers to the organization in a positive way.
Historical Development of OM
Industrial revolution
Scientific management
Human relations movement
Management science
Computer age
Just-in-Time Systems (JIT)
Total quality management (TQM)
Reengineering
Flexibility
Time-Based Competition
Supply chain Management
Global Competition
Environmental Issues
Electronic Commerce
Late 1700s
Early 1900s
1930s to 1960s
Mid-1900s
1970s
1980s
1980s
1990s
1990s
1990s
1990s
1990s
1990s
Late 1990s
10
Current Issues in OM:

1) Effectively consolidating the operations resulting from mergers.
2) Developing flexible supply chains to enable mass customization of products
and services.
3) Managing global supplier, production and distribution networks.
4) Increased commoditizationof suppliers.
5) Achieving the Service Factory.

6) Achieving good service from service firms.
Operations Management Strategy:
DEVELOPING PRODUCTION/OPERATIONS STRATEGY.

Corporate Mission
Assessment of
Business Conditions
Business Strategy
Product Service/Plans
Competitive Priorities
Cost, Time, Quality, Flexibility
Production/Operations Strategy
Positioning the production system
Product/Service Plans
Outsourcing Plans
Process and Technology Plans
Strategic allocation of resources
Facility Plan, Capacity, Location and Layout
Distinctive
Competencies or
Weaknesses
Things to consider in Strategy Formulation:

1) External Factors:
- Economic Conditions.
- Political Conditions.
- Legal Environment.
- Technology.
- Competition.
- Markets.
2) Internal Factors:
- Human Resources.
- Facilities & Equipment.
- Financial Resources.
- Customers.
- Products/Services.
- Technology.
- Suppliers.
- Distinctive Competencies. (Cost, Quality, Time, Flexibility, Customer Service, Location)
Operations Strategy:
Operations Strategy is concerned with setting broad policies and plans for using the resources of a firm to best support
its long-term competitive strategy.
Operations Strategy can be viewed as part of a planning process that coordinates operational goals with those of the
larger organization. Since the goals of the larger organization changes over time, the operation strategy must be designed
to anticipate future needs. Should be able to adapt to the customers changing needs for goods/services.
Competitive Dimensions:
Customers today have a lot of choices in terms of what to buy. Different customers are attracted to different
attributes.
The Major Competitive Dimensions that form the competitive position of a firm include the following:
Cost/Price: Could result in commoditization.

Quality: There are two characteristics of a product/service that define quality: Design Quality (Child's Cycle versus
Athlete's Cycle) and Process Quality (Defect free Products and Services).
Delivery Speed:
Delivery Reliability:
Coping with Changes in Demand: Changes in volume:
- Higher volume Increase production and costs reduce due to economies of scale.
- Lower demand/volume Difficult decisions such as scaling down operations, laying off employees etc.
6) Flexibility and New Product Introduction Speed:
7) Other Product Specific Criteria (Support):
- Technical Liasion and Support.
15
- Meeting a launch date.
- Supplier after sale support.
- Other dimensions (Colors, size, weight, customization etc).
Operations Strategy in Manufacturing:

Developing Manufacturing Strategy:
Main Objectives of developing Manufacturing Strategy:
Translate required competitive dimensions into specific performance
requirements for operations.
To make plans necessary to ensure that operations capabilities are sufficient to
meet the production goal.
Operations Strategy in Services:
Order Qualifier & Order Winners.
Order Qualifiers are the characteristics of products or services that is
required in order for the product or service to be considered by a customer.
Order Winners are the characteristics that will win the bid or the customers
purchase.
16
RECAP
Way to remain Competitive through Operations:
1) Price.
2) Quality.
3) Product/Service Differentiation.
4) Flexibility.
5) Time.
6) Service.
7) Management & Workers.
Importance of Operations Management:

1) Operations Management is the core of all business organizations.
2) A large percentage of the jobs are in the field of operations.
3) Ensures Higher Standard of Living.
- Ability to increase productivity.
- Lower costs of Goods and Services.
2) Better Quality Goods and Services.

- Competition increases Quality.
3) Improved Working Conditions.
- Better Job Design and Employee Participation.
How is Operations Relevant to your Major?

Marketing
How can you do a good job marketing a product if youre unsure
of its quality or delivery Status?
Finance
Most of our capital budgeting requests are from operations,
and most of our cost savings too.
Human Resources
Human Resources are the most important asset of an
organization. Essential to run the operations.
Scope of Productions and Operations Management:
Location of
Facilities
Maintenance
Management
Material
Management
Quality
Control
Productions/
Operations
Management
Production
Planning
& Control
(Planning, Routing,
Scheduling, Dispatching,
Follow up)
Plant Layout
& Material
Handling
Product
Design
Process
Design

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Operations Management

What is Operations Management??

Operation Management is the set of activities that create

Goal of Operations Management:

Operations System could be either Manufacturing Sector or Services Sector.

Objectives of Operations Management:

President and/or CEO

Production line associates

Current Issues in OM:

5) Achieving the Service Factory.

Operations Management Strategy:

DEVELOPING PRODUCTION/OPERATIONS STRATEGY.

Things to consider in Strategy Formulation:

Cost/Price: Could result in commoditization.

Operations Strategy in Manufacturing:

Importance of Operations Management:

2) Better Quality Goods and Services.

- Better Job Design and Employee Participation.

How is Operations Relevant to your Major?

Scope of Productions and Operations Management:

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