BOA July Aug
BOA July Aug
BOA July Aug
BILLIONS
from the
publishers desk
Agreed. Money doesnt grow on trees. However, it can be minted in the fields and that is
the sine qua non for our initiative Business of Agriculture (BoA).
Our Cover Story Farming Billions explains the dire necessity of a magazine
on the business of agriculture. Indian agricultural landscape is witnessing rapid
transformation. Agri entrepreneurs, armed with quality education and advanced
technology, are coming up in a big way. The opportunities as well as challenges are
enormous, and they are very succinctly laid out.
The time is ripe for an agriculture renaissance in India. The Union Budget 2014
brought the focus back on agriculture. BoA gets agriculture industrys reaction to
the Budget proposals, and shares the hits and misses with the readers.
The extensive Research and Development (R&D) in agriculture will lend a new
paradigm. Growth in agriculture must come from technological change, and to
sustain agricultural growth, investment in agricultural research must be increased.
India-Israel Cooperation focusses on the collaboration between the two countries
in R&D. Israel: The Leader in Agriculture Innovation highlights the effective
agriculture model of developed countries, which Indian agriculture industry can
always look up to.
The financing, marketing and management of food production will be documented
to the letter from now onwards, courtesy of our bi-monthly publication Business of
Agriculture. It will fill the much-needed gap in the industry, which is at the cusp of
unprecedented growth.
Business of Agriculture will be a one-stop destination for the industry players
(fertilisers, chemicals, seeds, tractors, pumps, etc), policymakers, agri entrepreneurs
and others who are relentlessly striving to implement drastic changes in the way
agriculture is being done.
To add more to it, various sections of Business of Agriculture are accompanied by
the latest news and happenings from the agriculture industry.
A beginning has been made! Remember, agriculture is no longer a poor mans
business.
Enjoy Reading!
Linda Brady Hawke
Publisher
Contents
July-August 2014
July-August 2014
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COVER STORY
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Editor-at-Large
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CASE STUDY
43 Malt Barley Development Programme Saanjhi
Unnati
FINANCE
46 Financial Services: Crucial for Agribusiness
Development
50 Bail Out Agriculture through Farmer-Centric
Approach, Plan for Vibrant Rural Economy
52 Union Budget 2014: Big Plans to Boost
Agriculture
INTERNATIONAL
56 Israel-India Cooperation Yields Big Returns in
Agriculture
60 Israel: The Leader in Agriculture Innovations
64 Adapting Israeli R&D to Local Conditions can
help Indian Agriculture
66 International News
Business of Agriculture
July-August 2014
HAPPENINGS
Farm output in India grew at 4.7 percent in the fiscal year to March 2014 after monsoon
rains boosted the harvest, up from nearly three percent a year over the past decade.
The agriculture sector continues to employ more than half of its 1.2 billion people.
We are committed to sustaining a growth of four percent in agriculture and for
this we will bring technology driven second Green Revolution with focus on higher
productivity..., Mr Jaitley said (as he presented the 2014/15 Budget).
Farming was transformed by the introduction of high-yielding seeds,
fertilisers and irrigation during the Green Revolution nearly 50 years
ago, ending dependence on imports.
Israel to Open
Centres on AgriHorticulture in
Bihar
Israel is planning to open two
centres of excellence at Nalanda
and Vaishali in Bihar in the field of
vegetables and mango respectively,
to help cultivators increase their
productivity.
HAPPENINGS
Himachal to Reduce
Fertiliser Use
To reduce the use of fertilisers, Himachal Pradesh is
going to check samples of soil under the Soil Health
Programme.
The government has asked the farmers to get soil
from their fields tested free of cost, Agriculture
Director J C Rana said.
He said that the department has set a target of
checking 63,750 samples of soil during the current
kharif season.
Business of Agriculture
July-August 2014
HAPPENINGS
HAPPENINGS
July-August 2014
COVER STORY
Business of
Agriculture
Farming Billions
By Alankar Srivastava
COVER STORY
Business of Agriculture
July-August 2014
11
COVER STORY
Agriculture As A Profession
Off late, young and highly qualified entrepreneurs
are leaving their jobs so as to make a career in
the business of agriculture. They are modifying
their business models and exploiting market
opportunities, thereby making agriculture a
lucrative profession.
More and more graduates are moving away from
secure government jobs, and turning agripreneurs.
The trend is important particularly in a developing
country like India. The entrepreneur helps to provide
education and employment opportunities to people,
especially those located in struggling regions.
COVER STORY
Agricultural
entrepreneurs
in India strive
to develop
agrarian
prosperity while
also focussing
on sustainable
development.
They utilise
education
that includes
practical
application as
well as lectures
and reading
material
to develop
necessary skills
July-August 2014
13
COVER STORY
The storage
capacity
available with
government
agencies is
primarily used
for keeping
central stock
of food grains
for the buffer
stock, public
distribution
systems
and other
government
schemes
Agricultural Inputs
Efficient use of quality seeds, fertilisers, pesticides,
micronutrients, and irrigation ensures long-term
growth and enhance the level of production.
Tractors are the main power source for various
farm operations. India is the world leader in tractor
production with over five lakh tractors produced
annually.
Studies reveal that adoption of appropriate
mechanisation of farm operations can increase
production and farm productivity by 10-15 percent,
cropping intensity by 5-20 percent and effect
savings in seeds (up to 15-20%), fertiliser and
chemicals (up to 15-20%), and time and labour (up
to 20-30%).
The government has initiated a Sub-Mission on
Agriculture Mechanisation in the 12th Five Year
Plan, with a focus on custom hiring.
COVER STORY
Business of Agriculture
July-August 2014
15
COVER STORY
The corporate
sector is
responding
to the
opportunities
that exist in
the business of
agriculture
Way Forward
Lets face it: Indian agriculture industry has a
PR problem. The information dissemination
pertaining to the opportunities and growth in the
industry leaves a lot to be desired. That explains
why recruiting and retention is a challenge in the
agriculture industry.
Focus must be on endless opportunities, and
highlighting the positives. The recruitment
campaigns must cater to the taste and values of
the young generation. Increased use of media
would go a long way in publicising the business of
agriculture.
INNOVATION
Poor Monsoon
INNOVATION
he weathermen have predicted poor rainfall in the country during the four-month monsoon
season. This has caused panic. Actually the worry is not much for the foodstock which is
in comfortable position in the current year, but for the rising trend in prices of essential
commodities, particularly food items that pinches the pocket of the common man.
Just after the countrys official weather forecasting agency, India Meteorological Department (IMD) issued
its preliminary forecast in April 24 cautioning about poor rainfall, the wholesale prices of commodities
began shooting up. Rising prices of food and beverages like coffee, tea, poultry, fish and vegetables pushed
up the wholesale price inflation to a five-month high at 6.01 percent in May. The Wholesale Price Index
(WPI) based inflation was 5.2 percent in April and 4.58 percent a year ago.
Business of Agriculture
July-August 2014
19
INNOVATION
Going by the
estimates of
availability
of food in
the country,
there should
be no reason
for panic. The
present rising
trend in prices
of essential
commodities
is due to the
sentiments
generated in
the market
on account of
the forecast
for a deficient
rainfall
INNOVATION
Business of Agriculture
July-August 2014
21
Nematode: An Important
INNOVATION
By Malka Mustaqim
Nematodes
are an
evolutionarily
successful
group of
organisms.
They are
ubiquitous in
all habitats
that provide
available
organic carbon
sources
July-August 2014
INNOVATION
23
INNOVATION
Nematodes
need adequate
soil moisture,
temperatures
within the
tolerance levels
for the specific
nematode,
and protection
from UV
radiation
(direct
sunlight)
during
application
INNOVATION
Business of Agriculture
July-August 2014
25
Agro-technology
TECHNOLOGY
Agriculture is back on the agenda, or so it seems given the industrys reaction to the
proposals of Budget 2014. In an interview with Business of Agriculture Editor-at-Large
Alankar Srivastava, Vibhuti Prakash, Assistant Manager, Agriculture Insurance
Company of India Limited (AIC), shares the hits and misses of Budget.
Indias Biotech
TECHNOLOGY
Agriculture Industry
2050. This decline is due to urbanisation and the
rise of industrial belts, growth of bio fuel crops, soil
erosion and climate change.
Indias declining self-sufficiency in certain foods such
as pulses and oilseeds has added to the problems.
From being largely self-sufficient in oil seeds in 199394, the country is now the worlds second largest
importer of edible oil, spending more than $13
billion in 2012-13. The rising consumption and the
stagnant yield have made India the worlds largest
importer of pulses, an average Indians main source
of protein. The Green Revolution of the 1960s
and 1970s did not cover dry land crops such as
pulses. As a result, while the food grain yield in India
increased by about 400 percent from 1950-51 and
2011-12, the pulses yield rose only by 55 percent.
The most effective way to resolve this is to
explore the market opportunities provided by
biotechnology.
Biotechnology in Agriculture
Indias bio-agriculture sector is currently estimated
at $7.8 billion, including crops developed through
Business of Agriculture
July-August 2014
27
TECHNOLOGY
Biotechnology
offers multiple
innovative
techniques
to develop
high-yielding
crops that
can counter
the biotic and
abiotic stress
associated
with Indian
agriculture
Challenges
Regulatory Framework: Lack of a common
stance on GM technology across government
ministries and between central and state
governments has brought the agriculture regulatory
system to a halt. Government agencies do not have
a single view on the application of GM technology
in agriculture. The country also lacks a road map
to leverage biotechnology. Regulatory approvals
are not given on time, and multiple regulatory
bodies cause inordinate delays. Currently, 91
applications for field trials are pending for approval,
44 of which are for GM food crops. To overcome
such delays, the Government proposed to set up
Biotechnology Regulatory Authority of India (BRAI),
an independent regulator under the Ministry of
Science & Technology, but the proposal is still
waiting for Cabinet approval.
Going ahead, the challenge for the Government
will be to establish an effective regulatory system
and a communication mechanism on GM foods,
which can help allay fears about the safety of such
crops, while ensuring higher productivity and
remuneration to farmers.
R&D Spend: Indias R&D spending on bio
agriculture products is fragmented, hindering
TECHNOLOGY
Recommendations
The bio agriculture sector has the potential to
expand manifold, from $7.8 billion today to $3437
billion by 2025. However, to realise this market
opportunity, the industry needs to implement the
following growth enablers:
Policy Framework & Regulatory System:
The policy hiatus and regulatory uncertainties in
the country have impeded the growth of Indian
agriculture. The Government needs to streamline
the regulatory system in the following ways:
Lay out the role of various biotechnologies in
solving the agricultural challenges faced by the
country and identify the technologies relevant to
the Indian context;
Identify priority crops where biotechnology
intervention is required; identify crops for selfsufficiency and those for exports;
Business of Agriculture
July-August 2014
29
TECHNOLOGY
R&D
Promoting Productivity in
Agriculture through R&D vs
Poverty Alleviation
By Dr BB Mishra
July-August 2014
31
R&D
Agricultural
education unlike other system is not only
confined to
classrooms and
laboratories,
but equally
with farm experimentation
and farmers
interaction
R&D
July-August 2014
33
R&D
Science is
the key to
a system to
exploit and
that too for
the welfare
of mankind.
Alternatively,
it is about
testing the
ideas against
evidence. As
more and more
evidence come
to existence,
we can have
more and more
confidence
that brings us
nearer to the
truth
R&D
July-August 2014
35
R&D
R&D in
Agriculture
Potatoes & Climate Change
Research at the US Department of Agriculture
(USDA) suggests that potatoes are still the go-to
tuber when times get tough. Researchers at the
Agricultural Research Service (ARS) conducted
studies to measure how potato plants would
respond to elevated atmospheric carbon dioxide
levels and the increasingly erratic rainfall patterns
expected to result from global climate change. The
team conducted two outdoor chamber studies
to evaluate effects of short-term drought cycles
at current and elevated carbon dioxide levels.
The studies were conducted using soil-plantatmosphere research chambers that provided
precise control over carbon dioxide levels, air
temperature, irrigation and humidity. The chambers
R&D
July-August 2014
37
R&D
The largest
numbers of
crop pests were
reported by the
USA, followed
by India, China,
France and
Japan
NGO
Vermicomposting
July-August 2014
39
INTERNATIONAL
NGO
Success Story
The group consists of 15 members all belonging
to the same village and are primarily involved in
agricultural activities. This group has been together
NGO
July-August 2014
41
NGO
Observations
Malt Barley
Development Programme
Saanjhi Unnati
By Rajeswari Kurup
Business of Agriculture
CASE STUDY
July-August 2014
43
CASE STUDY
farmers across the African continent from largescale commercial growers to near-subsistence
smallholders to boost yields, incomes and economic
growth. Says a SABMiller spokesperson, Were
opening up new opportunities, markets and sources
of income for local farmers and communities by
pioneering the use of traditional crops such as
sorghum and cassava in brewing. In Uganda, the
demand for sorghum has increased from 1,600
tonnes in 2003 to 8,500 tonnes per annum. This
provides an improved standard of living for farmers
along with schooling and healthcare for their
families. The success of the local barley programme
in Zambia has demonstrated the countrys potential
to become a major centre for the production of
high quality malting barley in the region. By moving
away from imported raw materials and sourcing
instead from local farmers, Zambian Breweries has
not only been able to better manage its only supply
chain, but has significantly increased its contribution
to Zambias economy. Jobs have been created and
supported and a valuable new cash crop introduced
into the agriculture sector.
In India, the programme was launched with 1574
farmers in the districts of Alwar, Sikar and Jaipur,
managing about 4,000 acres of land. Now in its
seventh year, Saanjhi Unnati is active in five states
including Harayana, Punjab, Uttarakhand and
Madhya Pradesh and deals with over 10,000 small
and marginal farmers, who are managing about
30,000 acres of land. The company spokesperson
adds that the aim is to consolidate the programme
in the years to come in order to scale up the
Haryana
Uttrakhand
Punjab
MP
Total
No. of centres
Particulars
18
32
1118
53
28
99
1298
Acreage (Ac)
24,047
1,546
866
75
2,449
28,983
No. of Farmers
8,110
696
100
1,362
10,274
Purchase (Mt)
for 2013-2014
34,850
1,800
675
100
2,400
39,825
CASE STUDY
SABMiller India actively manages the day-today running of the Saanjhi Unnati program. The
company has a dedicated team that manages
and directs the 32 Saanjhi Unnati Centres where
farmers can buy seed stock and other inputs such
as fertilisers or pesticides, and consult with the
agricultural specialists. Each centre employs two
technical advisors who give recommendations and
instructions relating to seed treatment, time of
irrigation, method of fertiliser application, weeding
practices, harvest timing and storage practices. In
addition, these centres function as buying stations,
where barley is weighted, graded and farmers are
paid on the spot for their crops.
Benefits to Farmers
The Rajasthan government provides SABMiller India
with the appropriate permissions and licenses to
sell government certified seeds and to purchase
seeds directly from the farmers. Centre employees
track and monitor how much seed is purchased
and the total harvest in order to help identify seed
varieties that are well suited for the Rajasthan
environment.
Our programme largely benefits the farmers by
providing them with an assured market for their
barley and a fair price for their produce market
price or minimum guaranteed price, whichever
is higher. It eliminates the middleman and the
farmer is free to sell the barley either in the nearby
mandi or at Saanjhi Unnati centres, added the
spokesperson.
The programme provides farmers with access
to seeds, agronomical advice and training
which they need to enhance the quality of their
Benefits to Company:
Meet the target of achieving a stable, secure
source of malting barley to produce its
beverages;
Having access to the higher-quality malting
barley helps the company reduce the cost of the
brewing process; and,
Helps in improving the quality and extending the
shelf life of its products.
Business of Agriculture
July-August 2014
45
Financial Services
FINANCE
FINANCE
Business of Agriculture
July-August 2014
47
FINANCE
To Conclude
Agricultural finance has played a crucial role in
supporting farm production in India. Though the
outreach and amount of agricultural credit have
increased over the years, several weaknesses
have crept in which have affected the viability
and sustainability of these institutions. In the
changed scenario, strong and viable agricultural
financial institutions are needed to cater to the
requirements of finance for building the necessary
institutional and marketing infrastructure for
agribusiness development. Initiatives are needed in
a disaggregated manner in many different segments
of agriculture and agro-industry: horticulture,
aquaculture, pisciculture, dairying, sericulture,
poultry, vegetables, meat, food processing, other
agro-processing and the like.
FINANCE
July-August 2014
49
FINANCE
FINANCE
Business of Agriculture
July-August 2014
51
FINANCE
FINANCE
Business of Agriculture
July-August 2014
53
FINANCE
Food Security:
Restructuring FCI, reducing transportation and
distribution losses and efficacy of PDS to be
taken up on priority;
Government committed to provide wheat and
rice at reasonable prices to the weaker sections
of the society;
Government when required will undertake
open market sales to keep prices under control.
FINANCE
Budget Views
Reference sources:
indiabudget.nic.in
www.commodityonline.com
profit.ndtv.com
www.livemint.com
economictimes.indiatimes.com
Business of Agriculture
July-August 2014
55
Israel-India Cooperation
Yields Big Returns in Agriculture
INTERNATIONAL
Centers of Excellence
The implementation of the action plan is done
by establishment of Centers of Excellence.
The essence of the centres is a quick transfer
of technology of different costs and levels to
the farmers fields. The centres are funded by
The farmers,
who adopt
agricultural
technologies,
such as
protected
cultivation and
drip irrigation,
could increase
their yields
and income
along with
maintaining
sustainable
use of water,
fertilisers and
pesticides
Business of Agriculture
July-August 2014
INTERNATIONAL
57
INTERNATIONAL
Table 1:
Crop
Protected Cultivation
(kg/Acre)
Tomato
16,000
96,000
Cherry tomato
72,000
Cucumber
3500
45,000
Capsicum
12,000
72,000
Protected Cultivation
(Rp/Acre)
Use of Pesticides
45,000
10,000
Use of Fertilisers
25,000
12,000
Table 2:
100 trees/hectare
After
Private Players
A joint venture
between the
Rajasthan State
Agricultural
Marketing
Board and
the Israeli
company,
Indolive was
signed in 2006.
Nearly 112,000
olive plants of
seven varieties
were brought
from Israel
INTERNATIONAL
July-August 2014
59
in Agriculture Innovations
INTERNATIONAL
Agriculture Engineering
Israels agricultural engineering industry is wellknown for its innovativeness, resulting in many
useful technologies. Mention may be made of
some such state-of-the-art irrigation technologies
such as air-assisted sprayers, labour and energy
saving systems, sophisticated sensors, greenhouse
equipment, packaging systems and management
software.
Some examples of recent developments are
described below: Special sensors have been
developed to record and monitor plant growth-rate
and determine growing needs. The use of these
sensors results in significant savings in water and
fertilisers, while improving production and quality.
Equipment and machinery for vineyards, which
enable management of large vineyards with minimal
labour, have been developed and commercialised.
These include systems for pruning, windowing,
INTERNATIONAL
Business of Agriculture
July-August 2014
61
INTERNATIONAL
Green Houses
Seeds
Israel develops, produces and markets new
varieties capable of meeting farmers and
customers requirements, including long shelf-life,
durability under storage, high yield, resistance
to disease, healthy food, drought resistance and
adaptation to a variety of climatic conditions. Israel
is considered to be one of the leading countries in
seed research. Each year, Israel exports over $150
million worth of seeds, mainly hybrid vegetable
seeds, to markets that depend on improved yields
and quality. New seed varieties are developed
mostly by Israels private-sector seed companies,
and also by the agricultural research institutes.
Market demands also influence research and
development. One example is the introduction of
seedless mini-watermelon that is well suited to the
needs of the modern family, as well as bite-size
mini cucumbers and bite-size peppers. Another
example is interspecific hybrid cotton, which
combines the advantages of two cotton species and
is characterised by longer, stronger fibres.
INTERNATIONAL
July-August 2014
63
INTERNATIONAL
Uri Rubinstien, former Counsellor for International Cooperation (Mashav), Science & Agriculture, at the Embassy
of Israel in New Delhi. He played an active role in setting up the Center of Excellence in 10 states across India. In this
interview, he points out that these centres have acted as a tool to transfer Israeli technology to Indian farms and that this
cooperation has benefited both countries immensely.
Israel is the world leader in agriculture
technology. Indias agriculture sector has to feed
a 1.2 billion-strong population. In which areas
within the agriculture sector can cooperation
between India & Israel flourish?
A few years back India went through the first
green revolution and became self-reliant in feeding
its population, which is not something that should
be taken for granted. Now, India is in the midst of
the 2nd green revolution which is diversification of
its food basket. Israel and India share many similar
challenges and India can take advantage of Israels
experience in overcoming challenges such as water
scarcity, increasing of productivity, diversifying food
basket, and the use of technology and advanced
training by the local farmers. These are just a few of
the areas we are focusing on.
Israel-India agriculture cooperation is a
significant part of the relations between the
two countries. Can you give us the important
milestones in this relationship in terms of
agreements signed between the two countries
over the years?
India and Israel signed an MoU in 2008 for
cooperation in agriculture. The second phase (20122015) includes setting up Centers of Excellences
in Agriculture in more than 10 states throughout
India. But for us the important milestones are not
agreements being signed but the results you see
on the ground such as seeing those Centers of
Excellences become operational and conducting
training for already dozens of thousands of farmers
throughout India.
INTERNATIONAL
July-August 2014
65
INTERNATIONAL
Nigeria to Double
Agriculture Credit in Two
Years to Cut Imports
Nigeria, Africas top oil producer, plans to double
agricultures share of banks credit to 10 percent
in two years as it seeks to cut food imports,
Agriculture Minister Akinwunmi Adesina said.
We made a fundamental shift that agriculture
is not a developmental activity, agriculture is
a business, Adesina said in an interview with
Bloomberg TV Africa at the World Economic
Forum in Davos. And so it shifted the mind-set
of the banks. Its a new agriculture sector in which
they can actually invest money and make money.
Loans to agriculture as a share of total credit rose
to 320 billion naira ($2 billion), or five percent, at
the end of last year from less than one percent in
2011, Adesina said.
The Agriculture Ministry is partnering with the
Nigeria Incentive-Based Risk-Sharing System for
Agricultural Lending, a unit of the Central Bank
of Nigeria, to provide credit guarantees to enable
banks lend to farmers.
INTERNATIONAL
New Approach to
Studying Fungus Attack
on Soybeans
A new laboratory technique developed by
Agricultural Research Service (ARS) scientists
could speed the search for soybean plants with
resistance to the fungus that causes Phomopsis
seed decay (PSD) in the legume crop.
A disease primarily caused by the fungus
Phomopsislongicolla, PSD physically degrades
soybean seed and reduces the quality of its
protein and oil.
Applying fungicides, rotating soybeans with
non-host crops and tilling the soil are among
strategies used by growers to prevent PSD.
However, breeding for resistance to PSD is the
most effective long-term strategy, according
to Shuxian Li, a plant pathologist with the ARS
Crop Genetics Research Unit in Stoneville,
Mississippi.
As part of a Phomopsis resistance program
there, Li has sought to learn more about how
the fungus inflicts harm at the cellular level.
Towards that end, she and colleagues enlisted
the aid of Agrobacterium tumefaciens, a species
of soil bacteria commonly used in genetic
engineering procedures to endow plants with
new traits.
Business of Agriculture
July-August 2014
67
INTERNATIONAL