Ad Specs

Ad Specs

STANDARD BANNER: Ad Specs

Dimensions

Max LOAD Size

Devices
Feature

120x20

5KB

168x28

8KB

216x36

10KB

Operating System
Smartphone

Tablet

Various OS

Blackberry Android

iOS

Kindlefire

Windows

*300x50; 600x100

15KB; 60KB

320x48; 640x96

20KB; 80KB

320x50; 640x100

20KB; 80KB

300x250; 600x500

40KB; 160KB

*120x600; 240x1200

40KB; 160KB

*468x60; 936x120

20KB; 80KB

*728x90; 1456x180

40KB; 160KB

*1024x768; 1536x2048

100KB; 200KB

320x480; 640x960
*1280x800; 1600x2560

200KB; 200KB
200KB; 200KB

These placements support high definition (HD) creative. For example, if running a 320x50 HD creative, please provide a 640x100 standard banner at 72PPI.
*Available in certain regions only. Contact your InMobi account manager for details. Kindle Fire is not an HD Device HD sizes are unavailable for Kindle Fire.
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STANDARD & TEXT AD SPEC

Animated GIFs

Standard Banners

Item

SPECS

Frame Rate

0.2 seconds minimum

5 seconds maximum

live mobile content.

Looping

3 Loops Max

be implemented (See text ad spec)

Animation

Max 15 seconds

Availability

A standard banner ad is an ad unit that can be either static or animated

and placed within a publishers specified ad content area around their

Note: If standard banner does not render, a fail safe text ad will
File formats: PNG, GIF, JPEG, Animated GIF
iOS, Android, Blackberry (RIM), Windows Phone,

Note:

Devices not supporting GIFs display the first frame of the GIF as static image

Feature Phone (Symbian, Palm, Nokia, etc.)

Mobile Web, In-App

Text Ads
Item

SPECSX

A
Characters

40 characters
(Including spaces)

Logo

38x38px
(.PNG format only)

Third party tracking: InMobi accepts 3rd party 1x1 pixels for impression
tracking and click trackers from approved vendors. Please contact your
account manager for more information
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STANDARD Banner Sizes

Ad units that can be either
a static or animated

*
*

File formats: PNG, GIF, JPEG, Animated GIF

HD sizes supported for standard banner placement.

* HD Compatability in certain regions only. Contact your

InMobi Account Manager for more details.
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RICH MEDIA SPEC

InMobi Studio is our preferred rich media ad building platform as the platform
capabilities are most compatible with the InMobi network. InMobi also accepts third
party ad tags from various external vendors.
Supported Rich Media Ad Formats:
Expandable (1 piece )

Full-page Flex Plus (exclusive to InMobi)

Click-to-Rich (2 piece)

IAB Mobile Rising Stars

Interstitial
Rich Banner

Availability
iOS (iPhone/iPad), Android (Smartphone/Tablet), Mobile Web, In-App
Windows not supported at this time
All available formats are supported on HD devices (e.g. both iOS retina display and Android)

B
A* SPEC
RICH MEDIA

Expandable (1 piece)
A

An expandable ad starts as a banner in the

contracted state and expands into a larger

rich media ad where users can interact with

unique brand experiences. The expanded
state can retract to the initial banner state
when the user initiates the close button.
X

Click-to-Rich (2 piece)
A Click-to-Rich is similar to an expandable but

is built in 2 pieces. The initial state begins as a

banner, and when tapped the unit opens in a

A*

web-view.

BUY

* 
The small banner may be either a static or animated GIF for
iOS and some Android devices.
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RICH MEDIA SPEC

Expandable (1 piece) and Click-to-Rich (2 piece) Specs
v

Dimensions

Banner Weight

Expanded Size

Safe Area **

mAX Initial Load

Device

320x48

100KB

320x480

320x416

200KB

Smartphone

320x50

100KB

320x480

320x416

200KB

Smartphone

300x250*

100KB

320x480

320x416

200KB

Smartphone

120x600*

100KB

768x1024

768x928

200KB

Tablet

300x250

100KB

768x1024

768x928

200KB

Tablet

728x90

100KB

768x1024

768x928

200KB

Tablet

* 
Available in certain regions only. Contact your
InMobi account manager for details.

** P
 ertinent content should not be visible in
the upper right and left hand corner of the
safe area (50x50 pixels). This is where the
required MRAID close button will appear.

Note: Static fail safe banner is recommended

implemented in the InMobi Studio platform (.JPEG)
Larger ads can be supported through timers and
other InMobi Studio actions and components
that load no more than 200KB at a time. Cap
5MB for both smartphone and iPad

A
A

RICH MEDIA SPEC

Interstitial
An interstitial ad is a full screen
advertisement, which may be displayed

during launch, in between content or upon

exit of an application or mobile web page.

RICH MEDIA SPEC

Interstitial Specs
Dimensions

Safe Area**

MAX Initial Load

Device

320x480

320x416

200KB

Smartphone

768x1024

768x928

200KB

Tablet

** P
 ertinent content should not be visible in the

Larger ads can be supported through timers and other InMobi

upper right and left hand corner of the safe area

Studio actions and components that load no more than 200KB

(50x50 pixels). This is where the required MR AID

at a time. Cap 5MB for both smartphone and iPad

close button will appear

VIDEO AD SPEC

Tap-to-Video unit
Displays an inline banner
ad that launches a full
screen* (landscape) video
when tapped.
* F ull screen video view is available for both
the mobile web and in-app. In certain OS
SDK combination videos, full screen is not
available, in which case video will play inline
in the ad.

User must
tap to play

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VIDEO AD SPEC
iOS and Android Video Specs
Format

Max File size

fps

Resolution

Length

H.264/ACC

2.2MB

24 FPS

Up to 640x960

Up to 30 seconds

(encoded)

(aspect ratio: 16:9 or 4:3)

* Banner ads must be provided by the client. (Refer to the banner dimensions on page 7 for acceptable sizes)

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RICH MEDIA SPEC

Rich Banner
A rich banner is an
HTML 5 ad unit capable

A
A

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of leveraging all rich

media capabilities

RICH MEDIA SPEC

Rich Banner Specs

Dimensions

Initial Load

Device

320x48

200KB

Smartphone

320x50

200KB

Smartphone

120x600*

200KB

Tablet

300x250*

200KB

Tablet

728x90

200KB

Tablet

A
 vailable in certain regions only. Contact your InMobi

`Larger ads can be supported through timers and other

account manager for details.

InMobi Studio actions and components that load no more than

Note: Static fail safe banner is recommended

200KB at a time. Cap 5MB for both smartphone and iPad

implemented in the InMobi Studio platform (.JPEG)

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RICH MEDIA SPEC

Full-page Flex Plus

The Full-page Flex Plus
ad format from InMobi
enables ads to adjust
to changes in device
orientation, and can also
re-size and re-position
the creative for optimal
utilization of screen
display area.

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RICH MEDIA SPEC

Full-page Flex Plus Specs

Dimensions

Safe area*

Max Initial Load

Device

320x480

320x416

200KB

Smartphone

1024x768

1024x672

200KB

Tablet

768x1024

768x928

200KB

Tablet

P
 ertinent content should not be visible in

Larger ads can supported through timers and other InMobi

upper right and left hand corner of the safe area

Studio actions and components that load no more than 200KB

(50x50 pixels). This is where the required MRAID close

at a time Cap 5MB for both smartphone and iPad

button will appear

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RICH MEDIA SPEC

IAB MOBILE RISING STARS:

IABs Mobile Rising Stars Formats provide highly engaging ads using InMobi Studio, our Rich
Media authoring tool. IABs Mobile Rising Stars formats work across all major mobile platforms.

Supported IAB Mobile rising stars Ad Formats:

Pull
Slider
Flimstrip
Full-page Flex

Availability
iOS (iPhone/iPad), Android (Smartphone/Tablet), Mobile Web, In-App
Windows not supported at this time
All available formats are supported on HD devices (e.g. both iOS retina display and Android)

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RICH MEDIA SPEC

IAB Mobile Rising Stars: Common Specs

item

Specs

Frame Rate

24 fps Maximum

Animation

Max 15 seconds

Video

Max 30 seconds

NOTE: Devices not suporting GIFs display the first frame of the GIF as static image

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RICH MEDIA SPEC

IAB Mobile Rising

Stars: Pull
The Pull format enables to
vertically slide a bottom
or top banner over the
content being consumed.
It allows for generating
rich and interactive
experiences with the user
in complete control.

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RICH MEDIA SPEC

IAB Mobile Rising Stars: Pull Specs
v

Dimensions

Banner Weight

Expanded Size

Safe Area **

mAX Initial Load *

Device

320x50

100KB

320x250

320x250

40KB

Smartphone

320x48

100KB

320x480

320x416

40KB

Smartphone

320x50

100KB

320x480

320x416

40KB

Smartphone

120x600

100KB

768x1024

768x928

60KB

Tablet

300x250

100KB

768x1024

768x928

60KB

Tablet

728x90

100KB

768x1024

768x928

60KB

Tablet

* 
Subsequent maximum user initiated file load
size is 100KB for smartphone and 150KB

Note: Static fail safe banner is recommended

implemented in the InMobi Studio platform (.JPEG)

for tablet

** P
 ertinent content should not be visible in

Larger ads can be supported through timers and

the upper right and left hand corner of the

other InMobi Studio actions and components

safe area (50x50 pixels). This is where the

that load no more than 200KB at a time. Cap

required MRAID close button will appear.

5MB for both smartphone and iPad

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RICH MEDIA SPEC

IAB Mobile Rising

Stars: Slider
The Slider format enables
the user to slide a banner
at the bottom to reveal a
full-page ad. The user can
also use the slide motion
to close the ads.

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RICH MEDIA SPEC

IAB Mobile Rising Stars: Slider Specs
v

Dimensions

Banner Weight

Expanded Size

Safe Area **

mAX Initial Load *

Device

320x50

100KB

320x250

320x250

40KB

Smartphone

320x48

100KB

320x480

320x416

40KB

Smartphone

320x50

100KB

320x480

320x416

40KB

Smartphone

120x600

100KB

768x1024

768x928

60KB

Tablet

300x250

100KB

768x1024

768x928

60KB

Tablet

728x90

100KB

768x1024

768x928

60KB

Tablet

* 
Subsequent maximum user initiated file load
size is 100KB for smartphone and 150KB

Note: Static fail safe banner is recommended

implemented in the InMobi Studio platform (.JPEG)

for tablet

** P
 ertinent content should not be visible in

Larger ads can be supported through timers and

the upper right and left hand corner of the

other InMobi Studio actions and components

safe area (50x50 pixels). This is where the

that load no more than 200KB at a time. Cap

required MRAID close button will appear.

5MB for both smartphone and iPad

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RICH MEDIA SPEC

IAB Mobile Rising

Stars: Filmstrip
The IAB Mobile Filmstrip
is a scrollable, multi-panel,
horizontal or vertical Ad
unit. It empowers the user
with complete control over
how multiple frames of
content are consumed.

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RICH MEDIA SPEC

IAB Mobile Rising Stars: Filmstrip Specs
v

Dimensions

Banner Weight

Expanded Size

Safe Area **

mAX Initial Load *

Device

320x50

100KB

320x250

320x250

40KB

Smartphone

320x48

100KB

320x480

320x416

40KB

Smartphone

320x50

100KB

320x480

320x416

40KB

Smartphone

120x600

100KB

768x1024

768x928

60KB

Tablet

300x250

100KB

768x1024

768x928

60KB

Tablet

728x90

100KB

768x1024

768x928

60KB

Tablet

* 
Subsequent maximum user initiated file load
size is 100KB for smartphone and 150KB

Note: Static fail safe banner is recommended

implemented in the InMobi Studio platform (.JPEG)

for tablet

** P
 ertinent content should not be visible in

Larger ads can be supported through timers and

the upper right and left hand corner of the

other InMobi Studio actions and components

safe area (50x50 pixels). This is where the

that load no more than 200KB at a time. Cap

required MRAID close button will appear.

5MB for both smartphone and iPad

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RICH MEDIA SPEC

IAB Mobile Rising Stars: Flimstrip In-Content Specs

Dimensions

Initial Load

Device

300x600

100KB

Tablet

Note: Static fail safe banner is recommended implemented in

Larger ads can be supported through timers and other InMobi

the InMobi Studio platform (.JPEG)

Studio actions and components that load no more than 200KB

at a time. Cap 5MB for both smartphone and iPad

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RICH MEDIA SPEC

IAB Mobile Rising

Stars: Full-page Flex
The Full-page Flex format
enables ads to smoothly
re-orient to change when
a user switches between
portrait and landscape
orientations.

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RICH MEDIA SPEC

IAB Mobile Rising Stars: Full-page Flex Specs

foreground

Background

Creative

Creative

320x320

Max Initial Load

Device

480x480

40KB

Smartphone

480x480

800x800

40KB

Smartphone

600x600

1024x1024

60KB

Tablet

Larger ads can be supported through timers and other InMobi

Studio actions and components that load no more than 200KB at a
time. Cap 5MB for both smartphone and iPad

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Popular Rich Media Features

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Rich Media Capabilities

Feature

Description

Custom Animation

Fluid animation engine with high-performance sequencing and easing

Inline Audio

Stream audio directly into the creative

Audio on Demand

Stream audio when user sends a request for it

Inline Video

Stream video directly into the creative

Full Screen Video

Stream video in full screen mode

Drag and Drop

Drag UI to create puzzles, builders, and more

360 and Pannable Images

Product rotations and panoramas

Shake and Tilt

Accelerometer control for interactive experiences or simple games (iOS Only)

Image Gallery

Tactile galleries with thumbnail views, lightbox previews, and image downloads (iOS Only)

Add-to-Calendar

Add a meeting or event to the calendar (iOS Only)

Smart Day Parting

Display a different image or message depending on the time of the day

Google Map

Embedded map to show locations

Location

Use user location to find point of interest

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Feature

Description

Facebook and Twitter

Share or post to social media

Interactive Games

Hidden objects, tile-matching, spot-the-difference, and other simulator games

Flex Orientation

Creative adapts to change in device orientation

Transparency

Control image opacity

Swipe

Supports dragging gestures

Auto-play

Audio/ video starts as ad is rendered

Tap-to-play

Click to play audio/ video

Flick

Fast swipe and release

Countdown

Timer for events

Data Capture

Form fill and support

Form Submission

Collect survey responses

Call-to-action

Initiate a call, or send email, SMS/ text

Full Analytics

Analytics on user actions to enable optimizing creative for delivering higher engagement

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www.inmobi.com

Simplifying Mobile
www.inmobi.com