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    Grids

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    sevmose
    Grids help establish unity and variety in layout. They provide an underlying structure and hierarchy for arranging text and images on a page, screen, or in a built environment. The grid has evolved over centuries from serving as a frame containing fields of text to a modular system and rational design methodology. Today, an effective grid provides a flexible yet resilient framework rather than a rigid formula.

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    Grids

    Uploaded by

    sevmose
    316 views90 pages
    Grids help establish unity and variety in layout. They provide an underlying structure and hierarchy for arranging text and images on a page, screen, or in a built environment. The grid has evolved over centuries from serving as a frame containing fields of text to a modular system and rational design methodology. Today, an effective grid provides a flexible yet resilient framework rather than a rigid formula.

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    grrids

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    Grids help establish unity and variety in layout. They provide an underlying structure and hierarchy for arranging text and images on a page, screen, or in a built environment. The grid has evolved over centuries from serving as a frame containing fields of text to a modular system and rational design methodology. Today, an effective grid provides a flexible yet resilient framework rather than a rigid formula.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    316 views90 pages

    Grids

    Uploaded by

    sevmose
    Grids help establish unity and variety in layout. They provide an underlying structure and hierarchy for arranging text and images on a page, screen, or in a built environment. The grid has evolved over centuries from serving as a frame containing fields of text to a modular system and rational design methodology. Today, an effective grid provides a flexible yet resilient framework rather than a rigid formula.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 90
    At a glance
    Powered by AI
    The document discusses different typographic elements like columns, gutters, flowlines and modules that make up grids.

    The document discusses different types of grids like column grids, modular grids and frame grids.

    The document mentions grids have evolved from serving as frames for text to dividing space to being used as a modular system and rational design methodology.

    grids

    terminology

    margins
    The negative spaces between the
    format edge and the content.
    They define the live area where type
    and image will be arranged.
    The proportions help establish the
    overall tension within the composition.

    columns
    Vertical alignments of type.
    The create starting and stopping
    points for text and image.
    Sometimes all the same width,
    sometimes different widths for
    different types of information.

    gutter
    The blank column between
    two columns of type.

    gutter
    The blank column adjacent to
    the spine of a book.

    flowlines
    Break the space into horizontal
    bands.
    Help guide the eye across the format.
    Like columns, they can be used to
    impose starting and stopping points
    for text and image.

    modules
    Individual units of space separated
    by regular intervals.
    When repeated, modules create
    columns and rows.

    marker
    Placement indicator for subordinate
    or consistently appearing text.
    For example: folios (page numbers),
    section titles, etc.

    grids: why use them?

    grids help establish unity and variety

    grids help establish unity and variety

    grids help establish unity and variety

    Unit dHabitation, Le Corbusier (194752)

    Typographic grids establish a


    system for arranging content:
    within a page
    on a screen
    in a built environment

    Grids provide an underlying


    structure, hierarchy and flow to
    text and images on the page.

    evolution of the grid

    The grid as frame.

    Until the 20th century,


    grids served as frames
    for fields of text.

    1472

    A frame elevates the work,


    removing it from the realm
    of the ordinary.

    1568

    1724

    The grid used to divide space.

    1861

    Newspapers and magazines


    challenged the supremacy
    of the book, making way for
    new use of the grid.

    Futurists and Dadaists:


    Attacking convention.
    Manipulating the printing process
    to expose the technological grid
    and turn it on its head.

    Marinetti and Futurism (1909)

    Constructivists:
    Emphasizing the mechanics
    of letterpress, showing the
    technological matrix.

    El Lissitzky and Constructivism (1910s)

    The grid as a gateway


    to the infinite.

    Dutch artists and designers:


    abstraction suggested the
    expansion of the grid beyond
    the page or canvas.

    Piet Zwart and Dutch design

    The grid as a modular system.

    Jan Tschicholds New Typography (1928)

    Jan Tschicholds New Typography (1928)

    Jan Tschicholds New Typography:


    A highly practical application of
    modernism.

    The grid has evolved


    across centuries of
    typographic development.

    The grid as a new rationalism.

    Post WWII: Swiss graphic


    designers turn ideas from New
    Typography into a total design
    methodology.

    Max Bill, Karl Gerstner,


    Josef Muller-Brockmann;
    trying to catalyze an honest
    and democratic society.

    Max Bill, 1940

    Thats very Swiss.

    Karl Gerstner (1964)

    grids today

    An effective grid is not a rigid


    formula, but a flexible and
    resilient structure.

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