Cee Idc 2009 Study

CENTRAL & EASTERN EUROPE GROUP
AID TO RECOVERY: THE ECONOMIC IMPACT OF IT,

SOFTWARE, AND THE MICROSOFT ECOSYSTEM ON
THE ECONOMY
Global Headquarters: 5 Speen Street Framingham, MA 01701 USA
P.508.872.8200
F.508.935.4015
www.idc.com
October 2009
Sponsored by Microsoft
KEY FINDINGS
Economists have long recognized the important role information technology (IT) can play in a country's
development. As the IT sector helps lead us out of the worst global recession in more than 50 years,
that role will be even more important.
To quantify the direct benefits of IT on local economies as we head toward recovery, IDC has studied
the relationship between IT, software, the Microsoft ecosystem and the economies of 52 countries,
including 8 Central & Eastern Europe (CEE) countries, which, together, accounted for more than 98% of
IT spending. The countries included are Bulgaria, Croatia, Czech Republic, Greece, Hungary, Romania,
Russia, and Poland.
Key findings for the region:
IT spending in 2009 will be $46 billion. From the end of 2008 to the end of 2013, IT spending will
grow 5.8% a year, compared to 1.8% GDP growth per year.
IT-related activities will generate $17 billion in taxes in 2009. Over the next four years that means
nearly $12 billion in aggregate net new taxes.
That spending growth means that employment in the IT industry and of IT professionals in IT-using
organizations will rise by 425,000 jobs in the four years from the end of 2009 to the end of 2013, up
from a 2009 base of 1.2 million.
That represents growth of 4.8% a year from now through 2013, which compares to zero growth for
total employment.
Software drives activity in the services and distribution sectors, as well as in IT-using organizations,
which means that while spending on packaged software will be only 14% of total IT spending in
2009, 41% of IT employment will be software-related.
The IT market will drive the creation of more than 5,000 new businesses between now and the end
of 2013. Most of these companies will be small and locally owned organizations.
Figure 1 compares some metrics of IT growth to economic growth in the region:
For more information on the global IDC study, see Aid to Recovery: The Economic Impact of IT,
Software, and the Microsoft Ecosystem on the Global Economy, October 2009. For details about
methodology and definitions, see Economic Impact Study Methodology and Definitions, October 2009.
THE MICROSOFT ECOSYSTEM

The Microsoft ecosystem in the region includes those companies that sell PCs, servers, storage, and
smart handheld devices running Microsoft software; software vendors that write applications that run on
Microsoft platforms; resellers that sell and distribute these products; and service firms that install and
manage Microsoft-based solutions, train consumers and businesses on Microsoft products, and service
customers for their own applications. It also includes companies that do combinations of these
functions. Note these additional findings:
As a group, companies in the Microsoft ecosystem in the CEE will generate nearly $23 billion in
revenues for themselves in 2009. For every USD that Microsoft will make in the CEE in 2009,
companies in the regional ecosystem will make more than $10.44.
To generate those revenues, companies in the regional ecosystem will drive nearly $8 billion of
investment, most of it in the region.
Companies in the Microsoft ecosystem employ 211,000 people; IT using organizations employ
another 392,000 IT professionals who work with Microsoft software or the products and services
based on it.
Together, these employees will account for 50% of IT-related employment in 2009 and 53% of ITrelated taxes in the region.
At first glance, it may come as a surprise that the Microsoft ecosystem is as big as it is. But, on further
reflection, it shouldnt. Globally, 44% of the hardware sold in 2009 (by value) will run Microsoft
operating systems, and 56% of software sold (by value) will run on Microsoft operating systems.
Microsofts business model, of selling through partners, means that most of the sales of this hardware
and software (and attendant services) run through the income statements of other companies.
IDC Economic Impact Study, 2009
2009 IDC
Figure 2 shows the revenues by product type per unit of Microsoft revenue:
Compared to the world wide average, the region shows a higher hardware revenue ratio, but lower
software and services revenue ratios. This is a function of IT market dynamics in the less mature
countries in the region, which have a higher percentage of hardware revenues to software and services
revenues.
The table below shows these ratios by country covered in the region.
Ecosystem Revenues versus Microsoft, 2009

Bulgaria
Croatia
Czech Republic
Greece
Hungary
Poland
Romania
Russia
Total
12.93
12.34
13.55
11.32
8.83
11.45
6.38
9.85
CEE Sum
10.44
Hardware Software Services

10.14
1.42
1.37
7.81
1.85
2.68
7.92
2.73
2.90
8.60
1.16
1.56
4.66
2.09
2.08
7.91
1.29
2.25
4.03
1.08
1.27
7.51
1.08
1.26
7.32
1.39
1.73
Source: IDC Economic Impact Study, 2009
GROWTH THROUGH INNOVATION

Seven years after the third major high tech crash in the last 50 years, the industry is flush with new
technology, from new servers and client devices and new storage and networking technologies, to new
software architectures and delivery models.
2009 IDC
Together, these new technologies are ushering in what may be a new paradigm of computing, known
variously as cloud computing, cloud services, or dynamic IT. Microsoft calls it Software plus Services.
The promise of this new way of computing, which involves the use of Internet-based services and
intelligent clients and devices, is that businesses, governments, and educational institutions will be able
to lower the capital costs of IT and increase the amount of their IT budgets that can be devoted to
innovation, rather than to the maintenance of legacy applications and infrastructure.
This new type of computing is in its infancy while IDC estimates that this year it will account for a little
less than 1% of IT spending in the region, that percentage may triple over the next four years. Despite
that small footprint, the economic benefits can be significant. If that amount of IT spending is applied to
innovation more effectively than it is today, IDC estimates that cloud services could add $50 billion in
net new business revenues into the regions economy between the end of 2009 and the end of 2013.
SUMMARY AND OUTLOOK

The IDC research reinforces the conclusions drawn in academic research namely, that IT is good for
local economies. The economic benefits quantified in this study will help the region grow, create new
jobs, improve the efficiency of its labor force, and support the formation of new companies. The
economic benefits not quantified in this study but referenced in the academic research help drive
productivity improvements throughout the region, increase competitiveness, and foster local innovation.
The table below summarizes some of the key IT industry metrics covered in the study.
IT Profile and Forecast:
Central & Eastern Europe Group

2008
2009
2010
2011
2012
2013
08-13 CAGR
Spending (Million USD)

IT Hardware
Software
IT Services
Total IT
33,142
7,596
13,028
53,766
27,637
6,491
11,655
45,783
30,519
6,972
12,100
49,592
34,879
7,892
13,117
55,889
39,227
9,136
14,626
62,989
44,205
10,662
16,574
71,441
5.9%
7.0%
4.9%
5.8%
IT Contribution
IT/GDP (% )
IT Tax Revenues (Million USD)
Total Number of IT Companies
1.7%
17,539
46,963
1.5%
16,936
45,846
1.6%
17,601
46,656
1.7%
19,025
48,003
1.9%
20,734
49,464
2.0%
22,713
51,023
5.3%
1.7%
1,290,025
503,437
1,205,716
496,363
1,261,286
512,393
1,361,096
548,068
1,484,305
608,648
1,630,410
683,363
4.8%
6.3%
14,698
23,575
IT Employment
Total Number of Employees
Total Software-Related Employees
Cloud plus Clients
Net New Business Revenues (Million USD)
3,354
8,156
Source: IDC Economic Impact Study, 2009
Copyright Notice
External Publication of IDC Information and Data Any IDC information that is to be used in
advertising, press releases, or promotional materials requires prior written approval from the appropriate
IDC Vice President or Country Manager. Copyright 2009 IDC. Reproduction without written permission
is completely forbidden.
2009 IDC

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CENTRAL & EASTERN EUROPE GROUP

AID TO RECOVERY: THE ECONOMIC IMPACT OF IT,

Global Headquarters: 5 Speen Street Framingham, MA 01701 USA

Figure 1 compares some metrics of IT growth to economic growth in the region:

THE MICROSOFT ECOSYSTEM

IDC Economic Impact Study, 2009

Ecosystem Revenues versus Microsoft, 2009

Hardware Software Services

Source: IDC Economic Impact Study, 2009

GROWTH THROUGH INNOVATION

IDC Economic Impact Study, 2009

SUMMARY AND OUTLOOK

IT Profile and Forecast:

Central & Eastern Europe Group

Spending (Million USD)

Source: IDC Economic Impact Study, 2009

IDC Economic Impact Study, 2009

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