Main Report Pond

Consume B ehaviour A nd Attitude Towards
Ponds
Chapter I
INTRODUCTION
Introduction to Beauty.
Why does our skin age prematurely?
Scope of the study.
Aims and objectives.
Methodology.
Limitations of the study.
Sai Sanjeeva Institute of Management. Chitradurga.

Ponds
Chapter I
INTRODUCTION
Beauty has an universal language one that transcends all bars of
caste creed and religion every woman has an image of how she wants to
look. An image which she wistfully sighs over every women nurse a
fervent desire for a glowing
complesion, sparkling eyes thick lustrous
hair, smooth well mainicured hands, all combined together to reate a

beautiful whole. The desire for a beautiful look can be fulfilled with some
education, a dash of skill, lot of patience and above all an urge to
experiment and innovate.
Beauty plays a very important and vital role
in the womens
life. Because as we move on to the centuries the importance of women

and her beauty also increases and her beauty is considered as her greatest
strength. And the beauty has become more of a necessity than a comfort
or luxury.
But as we all observe our skin gets wrinkled or aged before
attaining the age of 25 or 30. It is due to the environmental pollution,
Dust and many other Factors.
Why does our skin age prematurely?

It is due to the unfriendly environmental
factors such as the
harsh sun heavy pollution dust as well as the lack time to follow a daily
skin care regine all contribute to premature aging.

Ponds
Due to the unhealthy texture of skin our cells gets damaged
which causes an urge of wrinkles which makes our face get wrinkled
before attaining the age of 25 30 years.
Each and every woman wants to maintain her beauty for a long
period of time. So, she needs a perfect skin care solution for beauty. So,
she will be always searching for a perfect solution which makes her to get
rid off her wrinkles and aged skin.
Ponds Age Miracle (7 days challenge) 1st solution which
makes her problem to be solved and make her to get rid off her wrinkles
and aged skin.
In addition to improving skin appearance and reducing signs of
ageing continuous use, Ponds age miracle also gives results you, can
see in 2 weeks time. This is because in contains radiance parties and
reflectors to play with light, instantly giving wrinkle skin the appearance
of soft, smooth, even toned fine and radiant and skin. So, now your age
becomes a secret your skin will never give away.
Scope of the study

The scope of this report is restricted to the study of the consumer
behaviour and their attitude towards Ponds age miracle (7 days
challenge)

Ponds
The area of the study has been restricted to Challakere and
Chitradurga only. The report gives information in general regarding
attitude of consumer towards Ponds age miracle. Because the consumer
have their own taste and preference.
However the survey is conducted on sampling basis, consumer
have been selected on random basis for clienting
on random basis
regarding their attitudes and views towards the ponds age miracle/ in
addition to information for the survey secondary data has been collected.
Aims and objectives
To know the consumer behaviour and their Attitude towards ponds

age
miracle.
To know the popularity of the brand

To know the awareness of the consumers towards ponds age miracle.
To know the customer satisfaction.
To know the quality of the product
To know the competition.
To evaluate the degree of brand loyalty of consumers.
To investigate the actual drawback faced by the product.
To know the sales performance of Ponds age miracle.

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Methodology
To achieve the above objectives the following steps has to be
followed.
It refers to means and convention used to workout the problems.
It is the methods for the study purpose.
Source of the data collection

a)
Primary Data
Personal Interview conducting the respondents, asking
questions and recording the responses of consumers. Questionnaire has

been issued to respondents to audio unnecessary delay and to make the
filling task easy.
b)
Secondary Data:
The information already exist somewhere, has been collected for
another purpose. The sources of secondary data are

Magazines.
Websites view
News paper

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Limitations of the study
The study is restricted to Challakere and Chitradurga city only.
In this report we study only of a particular and single product.
Non discloser of confidential matters by the company personal.
The information obtained from the consumers may charge with
charging condition.
However we feel that about suggestion and conclusion are practical
and realistic.
The survey has been restricted to 50 respondents.
It can be possible to interview all respondents are consumers
because of time limit.
Interview is of general kind and no depth interview.

Ponds
Chapter-II
History and Development of Ponds
The ponds institute was founded in Utica New York by a
Pharmacist named Theoren.T.pond who created the Ponds Golden
Treasure. In 1846, a witch hazel based wonder product. This beauty
treatment was then introduced as ponds extract in 1886. In 1914. the
ponds cold ream and vanishing cream made its way to the market which
set ponds image as a beauty brand and triggered numerous endorsements
by beauty experts.
In 1987 unilever purchased chessebrough ponds by the 1990s
Ponds was @ the forefront by leading edge product innovations that
answer womens unmet skincare needs. Ponds led colour mgmt
development in Asia and pioneered the use of AHAS for anti ageing in
the US. These innovations in tune with womens needs and beauty ideals
have given ponds a strong position in global skin area.
Fifty years and getting younger from Blue peal pomade to age
defying complex ponds has come a very long way in the Indian skincare
market. If there is one international brand that has become a truly Indian
one. It is ponds.
It entered, India as cheese borough ponds in 1947, selling
Vaseline Blue seal pomade and Vaseline Hair Tonic. The ponds brand,

Ponds
however, was introduced in 1955. Ponds then went on to become a
public limited company in 1978. It came into the unilever fold when the
unilever group through unichem followed acquired its parent. Cheese
Borough ponds of the US in 1986.
Ponds also has a significant presence in the cold ponds all day
oil control cream ( worth about Rs.80 crores), with ponds cold cream and
ponds all day oil cream. The former leads, with chormis (From Colgate
Palmolive) and Nivea ( From J L morion) following closely. The other
well Known brand with ponds is Vaseline, which is synonymous with
petroleum jelly. The other products under the Vaseline brand name
include lip guard, and heel Guard.
Ponds India Ltd is also a major exporter of mushrooms. Shoes,

leather products and thermometers. Ponds exports his branded products to
neighboring countries like Bangladesh. Pakistan, Africa, Srilanka, where
they are out from the competition in the skin case products. Ponds
successfully acquired the market share in the poor countries.

Ponds
Chapter III
Company Profile
Introduction to Hindustan unilever Ltd.
History of HUL
Growth of HUL
Business categories

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Chapter III
Introduction to Hindustan unilever Ltd.
The Hindustan lever limited was incorporated in 1956. Its
earlier name was Lever Ltd
51% of its shares are held by unilever Ltd which has its head
quarters in London and Amsterdom (Holland). It is the only company,
which has two head quarters. Public and other financial institution holds
49% of its shares.
The HLL has chairnan and Board of directors. Different director
head the different product units. The various production departments of
the company are as follows:
Personal products
Plantations
Food and beverages
Chemicals and Agriculture
Ice creams
Soap and Detergents
Each department is in the control of a particular director. Under
each director there are general sales manager. Marketing controller,
producer, manager, sales manager etc.
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Ponds established two of its strongest brands Dream flower talc
and cold ream over a period of time. One objective that spurred ponds on
was its relevance to the consumer. It saw specific consumer needs and
satisfied them. Indian women wanted basic skin care products, and ponds
gave them Dream flower talc and cold ream. Another reason why ponds
has become such a strong brand is because it has been around for long
and knows that Indian women want.
Ponds has realized that its fore competence lies in skin care. It
knows that Indian consumer is one who wants quality @ an affordable
price.
The HLL is divided into four region i.e.,
1) Delhi
2) Mumbai
3) Chennai
4) Kolkatta
A regional manager where is in change of the entire branch or
region head of each region.
There are regional sales manager for an individual profit center.
Each region is divided into different areas examples Chennai region is
divided into different branches or areas such as Karnataka sales areas,
kerala sales areas, and tamilnadu sales areas.
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History of HLL
In the summer of 1888 vieitas to the kolkatta harb, or noticed
rates full of sunlight soaps bars, embossed with the words. Made in
England by lever Brothers with it, began an era of marketing branded
and packaged vass consumption Goods (PMEG). Leading in 1933, to the
formation of lever Brothers India limited, and family Hindustan lever
limited in 1956.
Our vision is to meet the every day needs of people every where.
It is this vision that in spines our 41000 employees, including 1550
managers.
With brand which today are house hold names in our portfolio,
HLL are the leaders in Home and personal care products and foods and
Beverages. All of which makes us Indians largest packaged mass
consumption Goods (PMLG) company.
In 1888, less than 4 years after willian Hesketh lever launched
sunlight soap in England his newly founded company, lever Brothers
started exporting the revolutionary laundry soap to India.
By the time the company merged with the Netherlands based

margarine unie in 1930 to form unilever. It had already carved a in the for
it self in the market of India. co incidentally margarine unie also had a
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strong presence in India to which it is exported vanaspati (Hydrogenated
edible fat).
A year after the merger, unilever set up the Hindustan
vanaspati manufacturing company its first subsidiary in India and went
on to streng then its position by establishing two more subsidiaries lever
Brothers India Ltd and united traders limited, soon after words. The 3
companies, with marketed soaps, vanaspati and personal product, merged
in 1956 to form Hindustan lever in which unilever has a 51% stake.
Our deep roots in local cultures and markets around the world
are our unparalleled inheritance and the foundation for our feature
growth. We will bring our wealth knowledge and international expertise
to the service of local customers truly multi local multinational.
This is uni levers road to sustainable. Profitable growth for our
business and long term value creation
for our share holders and
employees.
Growth of Hindustan lever

In 1888 lever soap. Sunlight introduced in India through imports
In 1918 vanaspati (Hydrogenerated edible fat) launched through
Imports .
In 1930 unilever reated through the merger of lever Brothers UK

and margarine unite. Netherlands.
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In 1931 unilever registers company in India Hindustan vanaspati
manufacturing company ( HVM) for local manufacture of
vanaspati
In 1933 lever brothers India limited (LBIL) incorporated in India to

manufacture soap.
In 1935 united traders limited (VTL) incorporated in India to

market personal products.
In 1956 the 3 subsidiaries, HVM, LBIL and VTL merge to form

HLL.
In 1958 Hindustan lever research centre star-18 functioning.

In 1970 chemicals complex commissioned @ Holdia, west Bengal.
In 1993 Hindustan lever limited largest completion. Tata oil mills
company (TOMLO) mergers with the company.
Erst while Brooke Bond India acquires kissan Business from
Cadbury.
Doom Dooma and Tea Estates plantation Divisions merged with
Brooke Bond.
Brooke Bond and Erst while lipton India merge to form Brooke
Bond liption India limited.
In 1994 HLL and US-based Kimberley Clark Corporation form

50:50 joint ventures, Kimberley Clark lever limited.
In 1995 Hindustan lever limited and India cosmetics major, lakme

Ltd.
Form 50:50 joint venture, Lakme lever Ltd.
Hindustan lever limited acquires quality and milk food 100% brand
names and distribution assets.
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Hindustan lever limited and US-Grade S, C. Johnson and Son Inc
form 50:50 joint ventures, lever Johnson (Consumer products)
Pvt.Ltd.
In 1994 Hindustan Lever limited Soaps and detergent sales cross
one million tones.
In 1996 Hindustan lever limited and associate, Brooke Bond
Lipton India limited, India Biggest in Food and Beverages merge.
In 1998 Group company ponds India Ltd, merges with Hindustan

lever limited. Hindustan lever limited acquires lakme Brand
factories and lakme Ltd.is 50% equity in lakme lever Ltd.
Hindustan lever limited acquires manufacturing rights of quality

ice-cream. Appellate Authority of Government of India observes
HLL of insider trading charges, made by SEBJ in 1997, in the
BBLIL merger.
In 2000 HLL acquires modern Foods, the first public sector

company to the Government of India.
In 2001 HLL has entered virtually every arena in the fast moving
consumer goods. History market through organic growth,
diversification, mergers and acquisitions. How me get today, the
company markets more than 110 brands, in 950 lacks, Indias
entire urban population and about 50,000 villages. A satellite
based system supports supply chain management.
In Feb 2007 the company has been renamed to Hindustan unilever

Ltd to strike the optimum balance b/w maintaining the heritage of
the company.
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Indias largest FMCG co; HLL has unveiled a new corporate
identify represented a new logo and also a new name Hindustan
unilever Ltd.
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Business Categories:
This vision made us Indias largest packaged mass consumption
goods company with leadership in home and personal care products and
foods and Beverages.
We are the countrys largest marketers of soaps, detergent, and
house hold care products.
Our expertise in personal products makes us the leader in
shampoos, skin care products, and colour.
Cosmetics, deodorants, and fragrances.
In foods and beverages, we remain undisputed market leaders in
Tea, processed coffee, branded wheat flour, tomato products, ice-creams,
jams and squashes.
We are also one of the country biggest exporters and have earned
the distinction of a super star trading house. Our exports are branded
soaps and detergents personal products, tea and coffee, basmati rice,
castor oil and its derivatives meals/ extractions, and marine products.
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CHAPTER IV
PRODUCT PROFILE
INTRODUCTION
SPECIAL FEATURES OF PRODUCT

TYPES OF PRODUCTS
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Chapter IV
Product profile
Introduction
After years of ground breaking research, ponds introduces
Ponds age miracle. In addition to improving skin appearance and
reducing signs of ageing with continuous use ponds age miracle also
gives results you can see in a week time.
Special features of ponds miracle
Increasing the skin cell rejection process
Stimulate the growth of collage in your skin.
Hold your skin cell together and shielding you from overexposure
to the sun and its ultra violet rays
Preventing harmful damage to the collagen and elastin fibers,

resulting in fine line and wrinkles.
Types of product
a)
Ponds age miracle Make up Remover
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Before you can get wrinkles out of your skin, youd have to start
with removing the impurities on its surface. Ponds make up remover is
packed with a deep leaning formula to remove all signs of make up
dirt and oil to give you leaner, younger looking skin.
b)
Ponds age miracle social foam

To prevent signs of ageing, keeping your skin lean is probably
the most important thing ponds age miracle social foam with its gentle
lather leans your skin of unwanted oils and impurities that you encounter
during the day.
c)
Ponds age miracle Toner

After keeping your skin clean revitalizing it is necessary. Ponds
age miracle toner gives you firmer skin by invigorating it.

d)
Ponds age miracle cream

The most effective way to looking younger ponds age miracle
cream is
clinically proven to visibly reduce fine lines and wrinkles in
just 1 day along with filtering the harmful rays of the sun.
e)
Ponds age miracle serum

Enriched with a high concentration of CLA and a light quick
absorb formula. Ponds age miracle serum refines your skins texture for
targeted results.
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f)
Ponds age miracle eye cream

Ponds age miracle eye cream visibly reduces wrinkles and dark
circles under the eyes, the area that is most vulnesable to ageing signs. It
also nourishes the skin thoroughly.
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CHAPTER V
DEALER PROFILE
INTRODUCTION
LOCATION
AREA COVERED
OBJECTIVE
PROFITABILITY
DISTRIBUTION STRATEGY
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Dealer Profile
Introduction:
The person by name Pradeep He entered into business field by
taking dealership of HLL in the name of Pradeep Stationary in the year
1988. with the capital investment of 20,000 Rs.
Location :
The complete address of Pradeep Stationary is as under.
Pradeep Stationary
S.R.Steel Building.
Oppsite Nilakanteshwara Temple.
Holalkere Road
Chitradurga-577501
Area covered:
The Pradeep Stationary has its distribution in an around
Chitradurga and Challakere city. Depend upon customers demand.
Objective:
The main objective of the Pradeep Stationary is to meet the
customers demand at well in time and also to provide better and
25

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international products to customers. So that the customers are fulfilled by
the service provided.
Profitability:
The profit earned by Pradeep Stationary for a year is 2.5 lakh
and it may be not exact. Because the profit depends upon the sales
performance. If the sales is high then the profit will be high or otherwise
less.
Distribution Strategy:
The distribution aspects of the traders are very simple. They
place an order to the representatives who is made available from the
company from here the goods are distributed to the sub dealers and local
shops or retailers in the city and surroundings
The following figure shows the distribution
Pradeep Stationary
Retailers
Consumers
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M/S Pradeep Stationary

Trading and profit and Loss a/c for the year ended
31st March 2009.

Particulars
Opening stock
Purchase a/c
HLL purchase a/c
Monet purchase a/c
G.P c/d
Amount
Amount
193571
7450315
104831
372516
Particulars
Amount
By sales a/c
HLL sales a/c
Monet sales a/c
By losing stock in hand
7543839
116776
Amount
460618
8121234
By G/P (b/f)
8121234
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Salary a/c
By Discount received
Rent a/c
98000
Professional a/c
31250
Shop insurance
1500
Vat registration fee
166
372516
69279
Bank charges
500
Copy raft
5411
Discount allowed
3927
Electricity charges
7562
Telephone charges
8169
Interest a/c
5819
Road tax
Printing
stationary
Dep : on assets
Net profit
and
2538
24620
5240
89433
441795
441795

Balance Sheet as on 31/03/09
Liabilities
Amt
Amt
Assets
Amt
Amt
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Capital a/c
Raju
Drawings
LIC
Other
471666
22537
36223
Bank o/D a/c

Suthi van loan a/c
Suresh
Najappa Taridere
Sunandappa
Ajampura
Ajampura
Raju
Shanthanuna
Current liabilities
Rent Rates and
taxes
Sundry Drs
Rajkumar
29320
12954
244614
58760
412906
Net profit
Fixed Assets
Computer
peripherals
Hero Honda
Maruthi vans
157660
11990
178500
19000
25000
11430
19500
115000
115000
18000
28688
Current Assets
Closing stock in
hand
Deposits
Sundry Drs
Cash in hand
460618
1000
102990
29976
Bank a/c
Bank of Barods
Canara Bank
16550
431
611565
7343
7126
898456
898456
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Pradeep capital a/c
Particulars
To Balance c/d
Amt
471666
particulars
By balance (b/f)
Amt
461935
By diff value of
o/s
471666
9731
471666
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CHAPTER-VI
CHITRADURGA PROFILE
INTRODUCTION
POPULATION AND OCCUPATION
RESOURCE BASE OF THE DISTRICT
SOCIO ECONOMIC INFRASTRUCTURES OF THE
DISTRICT
INDUSTRIAL AREAS AND ESTATES
TRAINING INFRASTRUCTURE
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CHAPTER VI
CHITRADURGA PROFILE
6.1 INTRODUCTION
PREAMBLE
Chitradurga is fort city with historical background. District has
number of tourist places like fort of regime of pale gars covering
Anebaligu, Rangaina Bagilu, Onake Obavvana Kindi etc., district has
other historical place like Halumaheshwara, Sri Ranganatha Temple, Grur
Thipperudra Swamy Temple, at Nayakanahatty etc.,
District has rich resources like lime stone, manganese etc.,
agriculture and horticulture resources like maize, mower, Ravi,
groundnut, oninon, coconut etc., district has traditional artisans engaged
in wool weaving, silk weaving, silk weaving and handicraft. Challakere
taluk of the district is popularly known as oil centre of Karnataka, since
good many number of oil mils, solvent extraction plants are located, The
district has good number of training center and network of APMCS for
items like groundnuts, maize, sunflower, area cent and oil seeds. District
has good yield of coconut and as such number of coir industries are
located district has other industries like cement plants, cotton ginning
etc., district has number of traditional silk weaving artisans and wool
weavers.
OBJECTIVES OF THE PERSPECTIVE PLAN
Following are the objectives of perspective plan.
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To analysis sent resource base of the district including natural, human
resources and to study the utilization of resource to explore further
variable industries.
To study the existing industrial infrastructure facilities and to identity ad
to study future scope for development of infrastructure facilities.
To identity demand based industries that can be established including
vendor development and ancilliarisation.
Scope of perspective plan
The prospective industries have been suggested perspective plan
2001-2005 in all the taluks of the district covering number of rights
investment and employment generation. The SWOT analysis has been
made in regard to suggest the suitable industries.
SALIENT FEATURES OF THE DISTRICT

SOIL
District has red soil spread over challakere, chitradurga tauks,
suitable for Ragi and other dry crops including sunflower, red sandy soil
is also esisting at Hiriyur, Hosadurga and part of chitradurga and
Holalkere taluks suitable for coconut, groundnuts, sunflower, areca nuts,
medium black soil is found in chitradurga and Holalkere taluks suitable
for cotton and sunflower.
CLOMATE AND RAIN FALL
District is located in southern part of deccan plateau with hot
summer temperature raining from 35 to 45c and low rain fall ranges from
450mm to 480mm per alum. Hence most of the taluks of the district are
facing repeated draughts: wind is moderately high during south west
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Manson. There are number of wind mills installed in chitradurga and
Hiriyur producing electricity at economical rate.
RIVER
The district is not having any perennial water resources farm major
rivers, Vedaathi reiver flows in Hiriyur taluk and a reservoir has been
built at Vani Vilas pura.
There are number of streams like chinnahagari, suvarna Mukhi, Sajjan
hallu joining to Vedavathi River.
COMMUNICATION
District has national highway number-4 of passing through Hiriyur
to chitradurga and national Highway No.13 passingthrough chitradurga
and Holalkere. The Broadway railway lines connect Chitradurga and
Rayadurga through challakere and Molakalmur.
Further Chitradurga is connected to chikkajajur junction.
6.2 POPULATION AND OCCUPATION
The main occupation of people of the district is agriculture and
allied activities. The other occupation includes service activities
including artisan and rural industries
Crop
Distric has rich agriculture poduces like Ragi, Maize, Groundnut
and horticulture yields like coconut, areca nut, sunflower and verities of
fruits and vegetables.
Challakere is oil centre having number of oils mills and solvent
extraction plants. The rich growth of onion, Tamarind and papaya has
scope for selling up of agroprocessing industries similarly the rich growth
of coconut in Hosadurga, Hiriyur and Chitradurga have good scope for
coin based industries.
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Minerals
District has rih limestone deposits and as such number of cement
plants has been set-up Hosadurga Taluk.
6.3 RESOURCE BASE OF THE DISTRICT
Though the district is coming under draught prone area ample
agriculture and horticultural crops are growth because of fertile land. The
district is rich in natural mineral resources there is good strength of
animals. The sericulture production is also increasing; Human resource of
the district is remarkable. Hence all these sound resources have supported
for the working existing industries and have given scope for future
industrial developments.
Agriculture
In chitradurga district main agriculture crops grown are Ragi,
Maize, Jowar, Groundnut, and Sunflower. Based on these crops
agriculture produce processing industries like cleaning and packing of
Ragi-Ragi malt (energy food). Maize, Rava, Maize corn flakes, maize
starch, maize corn oil, and poultry feed and other edible oil industries
could be set up. There is sufficient quantity of agriculture waste after
processing of agriculture produces which could be made use of in bioMass manufacturing units like Briquette fuel. The agriculture resources of
the district covering area under production and yield Taluk wise have
been given in the Annexure-I.
Horticulture
The main horticulture crops grown in the district grouped under
fruits and vegetables. Spices and plantations, major food crops are
papaya, mange, sputa, pomegranate, and banana etc., The important
vegetable crops include onion, chilies and tomatoes, The spices and
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plantation corps are tamarind, coconut, areca nut etc., and the details of
horticulture resources of the district are given in Annexure-1.
Based on rich horticulture crops food based industries like onion
dehydration cold storage for vegetable and fruits processing and canning
pectin from papaya, tutu fruity, banana chips etc., industries could is
widely grown in the district hence coconut oil desiccated coconut powder,
coconut shell powder and coin based industries could be set up tamarind
paste, tamarind concentration, tamarind seed decorticating tamarind seed
search industries could also be set up at present here a few areca
processing industries further scented battle nut could also be set up.
Sericulture
In chitradurga district mulberry crop is grown in 406 hectare. Post
cocoon activities like silk, filature units, reeling units, multi end units
have been set up further. There is large number of handloom weavers on
silk weaving activity, particularly sincerer, rated in Molakalmuru Taluk
sericulture department has proposed introduction of new technology and
infrastructure facilities to enhance production. The department has also
set up sericulture complex at chitradurga consisting of facility for both
production and training.
Animal Husbandry
The district is having good strength of animals which reflects on
determining the main occupation of the rural populations, agriculture and
the allied activities at present milk supply is from Karnataka Milk
federation, shimoga. Based on the present production of the milk separate
milk union could be set up in chitradurga and thereby established in
Hosadurga and B.G. Kere in Molakalmuru Taluk. There is tremendous
scope for encouraging mini milk dairy and packing units, cattle filed unit.
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The dry belt of the district is having enough scope for poultry faming
activities.
Minerals
The major minerals resources of the district are line stone,
manganese, iron ore etc., There are already four mini cement plants set up
in the district. There is scope for selling up of units based on cement as
raw materials, manganese are could be pulverized and transported for
further processing I other parts of the state.
Human Resources
District has rich human resource covering the students coming out
of colleges farm different disciplines. Technical institution, Training
centre and experts from research centre, non government organization
etc., every year, strength of students coming out of colleges, professional
and vocational institutions are as under.
Students from colleges (BA/BSC/B.Com)
Students from Engineering Colleges
Students from Dental college
Students from Polytechnic
Students from Women ITI
Student from job oriented course
Trained candidates from RUDSETI
Trained Beneficiaries from ATI and DITC
Vishwa/PMRY Candidtes for self employment
10,900
300
150
350
200
2500
500
100
900
The above human resources have the scope to set up industrial

enterprises and self employment units. The district is known as self help
group district. There are five thousands self help groups engaged in
economic development, regular entrepreneur awareness/developments
programmed are being conducted by the institutions like DIG, CEDOC,
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RUDSETI and NGOs like MYRADA, GRAMA, GREEN, GUARD,
PRAYOG etc.,
6.4 SOCIO ECONOMIC INFRASTRUCTURES OF THE
DISTRICT
The district has adequate infrastructure facilities like roads,
transport, communication, power and industrial area/ estates/ finance,
marketing, Further sufficient socio- economic infrastructure like health,
education, hotel, police, commerce and training are also available.
Transport Roads
Two National Highway is passing through the districts. They are
National Highway No.4 i.e. POONA to BANGALORE and National
Highway No.13 i.e. SHOLAPUR to MANGALORE. The taluk,
headquarters, holies and villages, are well connected to the district head
quarters though state highway and district main roads.
Railways
Chitradurga is connected to chikkajajur railway junction a who
connects to POONA to BANGALORE route Chitradurga to Rayadurga
railway line is passing though Challakere Malakalmuru of the district and
further connected to BELLARY to GUNTAKAL enrooted to other parts
of the country.
Communication - Posts and Telegraphs and Telephones.
Chitradurga has adequate communication system such as posts,
Telegraphs and
Telephones. The details are under.
Nos. of post offices 307
Nos. of Telegraph offices 155
Nos. of Telegraph Exchanges 78
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Nos. of Telegraph ones 16876
Power
In the district 1245 number of villages has been electrified and 922
nos. of inhabited villages, the details of pump sets energized distribution
station/receiving stations (MUSS) etc., are given as following.
Sl. No.
Taluk
Nos. of
villages
Clarified
I
II
III
IV
V
VI
Challakere
Chitradurga
Hiriyur
Holalkere
Hosadurga
Molakalmuru
266
252
157
220
265
85
Nos. of I.P.
Nos. of
Sets
Distributions
energized
stations
11625
6 X 45.3
5500
8 X 66
8341
10 X 83
6540
5 X 26.9
3793
3 X 23.8
4737
5 X 28.2
In the district there is only one receiving station with capacity of

220 MVA from Sharavathi receiving station, Hiriyur. The details of power
line location, demand, future plan etc.
Wind Mills
In the district wind has maximum velocity throughout the seasons
due to geographical location. At present windmills have been installed
generating 21.74MW.
6.5 INDUSTRIAL AREAS AND ESTATES
Industrial Areas
Karnataka Industrial Area development Board (KIADB) has
developed OWE industrial area at Kelgo Extension in Chitradurga. The
details of development allotted and infrastructure provided given below.
Sl.No
Particulars
Extent No.
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1.
2.
3.
Area acquired
Area developed
Area utilized for roads
and civic amenities
No. of plots developed
No. of plots allotted
No. of vacant plots
Water supply
Power supply
4.
5.
6.
7.
8.
85.93 acres
70.87 acres
15.06 acres
87
82
5
41,0001 trsaday
7.79MVA
Health and family welfare

The Health and Family welfare development has developed
infrastructure facilities for providing health service the district. The
details of service facilities talukas wise are as under:
Sl. Details
No.
1
Govt.
Hospital
Nos. Govt.
Hospital
Bed
2. Nursing
Homes Nos.
Nursing
homes bed
strength
3
Primary
Health
Centers
Nos. P.H.C.
bed strength
4
Primary
health unit
Nos.
5
Dispensaries
family
welfare
centers
Main
centers
Challakere Chitrdurga Hiriyur Holalkere Hosadurga

01
01
01
01
01
50
450
100
50
30
21
69
21
08
15
24
210
55
24
00
11
10
13
07
06
66
60
78
42
36
02
06
07
06
06
13
06
05
04
07
06
06
07
05
04
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6
Family
welfare
centre
61
55
55
64
53
Trade, Commerce and Marketing

In Chitradurga District in each Taluka main regulated market for
agriculture produce market (APMC) sub-markets are operating for Agro
Horticulture produces, animals etc., the details are given below.
Sl.
No.
1
2
3
4
Details
Challakere Chitrdurga Hiriyur Holalkere Hosadurga
Main
market
Sub
Market
Turn
Over
Go
down
under
NCDC
Scheme
01
01
01
01
01
01
03
01
01
01
9069
15871
2334
7628
1366
15
33
22
14
12
The chamber of commerce and Industries, Challakere is assisting enter

premiers in trading commodities. At present the chamber has testing
centre for oil and cake, which enables the enter traders for sale and
manufacturing of oil seeds, oil cake etc,
Co-operate Societies and USSN
There are 541 Co Operative Bank Brakes i.e. Chitradurga
Gramma Bank, Branches 8 district central Co-Operative Bank Branches
and 6 primary co-operative Agriculture and Rural Development Bank
Branches. The Taluku wise details are as under.
District Annual Credit Plan
Sl.
Details
Challakere Chitrdurga Hiriyur Holalkere
No.
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1
2
3
4
Commercial
Banks
Rural Banks
District Central
Primary
Cooperative
Agriculture and
Rural
Development
Bank
06
15
08
07
15
01
01
21
03
01
13
01
01
11
01
77
The total credit requirements in the district for the year 2001-02 has been
approved for Ts. 177.71 crores covering Rs.10,44 crores for industries
sector including artisans, rural industries, tiny and small scale industries
under not forum sector.
Training Infrastructure
In The district department of industries and commerce has set up
artisan training Institution ( ATI ) and district industries Trailing
Institution ( DITC ) for imparting Training in skill development Viz in
Artisan Training Institution the crafts includes black smithy, Carpentry,
coir woolen and cotton weaving and in DITC electrical automobile,
Plumbing and sanitary, bore-well and IP set repair and cotton weaving.
Rudset
Rural development and self Employment training Institution under
joint sponsorship of Sri Dharmastala Majunatha Swamy Education Trust,
Canara Bank and Syndicate Bank has set up in the year 1989-90. The
institute has training facilities of rate trainees for skill up graduation to
the rural artisans and EDP programs are being conducted. The training
crafts includes motor rewinding T.V./ Radio repair, Readymade
Garments, Photography, Computer, D.T.P beauty parlor.
Education
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There are number of educational institutions including
professional, technical in the various taluks of the district and details are
given below.
Sl. No.
1
2
3
4
5
6
7
Details
No. of Primary
Schools
Nos. of high
schools
No. of PU
colleges
No. of
Engineering
Colleges
No. of General
educations
No. of
Polytechnics
No. of Dental
College
Challakere Chitrdurga Hiriyur Holalkere

332
389
296
256
79
83
55
37
11
13
09
10
00
01
00
00
07
09
05
02
02
01
00
00
00
01
00
00
KIADB is proposing to further acquire 150acres of land of Matada

Kurubarahatty village besides NH-4 in Chitradurga Taluk and 50 acres
each in Challakere, Holalkere and Molakalmuru taluks with a view to set
up new Industrial areas
Industrial Estates
Karnataka state small industrial development corporation
(KSSIDC) has set up three industrial estates in the district viz chitradurga,
Hosadurga and Hiriyur. The details are given below.
Sl. No.
1
2
Particulars
Total area
acquired (in
acres)
No. of Sheds
constructed
Chitradurga
10
Hosadurga
9.75
Hiriyur
18.75
36
16
08
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3
4
5
6
7
8
No. of Sheds
allotted
No. of plots
developed
No. of Plots
allotted
Water supply
(ltrs/day0
No. of street
lights
Power
supply (in
HP)
36
16
05
16
37
16
10
25,000
15,000
1,000
14
400
250
200
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CHAPTER VII
CONSUMER BEHAVIOUR
INTRODUCTION
IMPORTANCE
SOME OF THE IMORTANT DEFINTION
DETERMINANTS
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CONSUMER BEHAVIOUR
7.1. INTRODUCTION:
Behaviour is a mirror in which every one shows his or her image.
Behaviour is the process of responding to stimuli consumer behavior is to
do with the activities of individuals in obtaining and using the good and
requires the process where by individuals decides whether what when
where, and from whom to Purchase goods and services.
Consumer behaviour is comparatively a new field of study. It is on
attempt to understand and product human action in the buying role. It has
demand growing importance under market oriented as consumer oriented
marketing planning and arrangement. A Consumer behaviour is all
through the physical social and psychological behavior of evaluates
purchase.
7.2. IMPORTANCE:
The importance of the consumer in our economic society has long
been recognized Economic theories for more than a century have
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emphasized the fundamental proposition that economic endeavor is bait
round the production of goods and services for the satisfaction of human
needs and wants.
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7.3. SOME OF IMPORTANT DEFINITION
1. A consumer behavior is basically social in nature. Hence social
environment play an important role in shaping buyer behavior.
2. The process where by individual decide whether what when where
and from to purchase goods and services.
3. Buyer behaviour includes consumer and industrial buyer
behaviour.
4. Buyer behaviour involves both individual psychological process
and group social process.
5. Buyer behaviour includes communications purchasing and
consumption behaviour.
Consumer behavior includes the acts of individuals directly
involved in obtaining and using economic goods and services including
sequence decision process that proceed and determined these acts. Actual
purchase is only a part of the decision process. In buyer behavior we
consider not only why how when where and under what considerations
the purchase was made understanding of the buyer behavior is essential in
marketing planning and programme. Determinants of Buyer behavior.
Buyer behaviour are the process where potential consumer are

subjected to various stimuli. The customer is regarded as a black base as
we can not sea what is going on in the mind. He is responds to the
stimulating or inputs and may purchase some products or services of
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interest to the marketing management. The model of buyer behaviour is a
stimulates response to model.
He may be decision view of buyer behaviour they are.
1. Inputs
2. Processing
3. Outputs
4. Feedback loop
7.1 DETERMINANTS
Buyer behaviour are an orderly process where by the consumer
increase with his or hour environment for making a purchase decision on
products. The determinates of consumer behaviour can be grouped into
three major caption namely. Economical ,physical and psychological.
I.
ECONOMICAL DETERMINANTS
Economic scientist were the first among social scientist to study
consumer and their behaviour and products the details about the solution
to the consumer and consumption
problem the basic economical
determinants are.
1. Personal income assets
2. Family income
3. Consumer income expectation
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4. Consumer liquid Asset
5. Consumer credit.
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1. PERSONAL INCOME: Ones income is the rewarded for ones
economic effects income means purchasing power when we talk of
income in marketing sense; we are more concerned with disposable
income and dictionary income.
a) Disposal Income: Is the amount of money that a consumer
has at his disposal for spending or saving or both.
b) Discretionary Income: Is the incomes which is available
oater meeting the basic needs of living. It is residual disposal
income left after meeting all the expenses essential to
products a minimum subsistence needs to a family.
2. FAMILY INCOME: When a consumer is a member of a joint Family

the buyer behaviour is influenced by the family income rather than the
individual income. It does not mean that one cam ignore the individual
income, for family income is he aggregate of individual income of all
members of family.
3. CONSUMER INCOME EXPECTATION: In many times it is the
future income expectations of the consumer that influences such
consumer behaviour. It is the optimum or the pessimism about
consumer income that determines the level of current spending.
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4. CONSUMER LIQUID ASSET: It is consumer liquid asset position

that influences the consumer behaviour liquid assets of consumers are
the asset held in the money or near money forms of investments. The
best expulse of the kind are hardest-bank balance bank deposits shares
and bonds and saving certificates.
5. CONSUMER CREDIT : Availability or paucity of consumer credit
has its impact on consumer buying behaviour consumer credit is
facility- extended by a markets to post pone the payment of products
bought to some future date.
II.
PSYCHOLOGICAL DETERMINATION :
1.
MOTIVATION: Motivation is the way of behaviour. It is

intervening variable between stimulus and response and a governing
force of consumer behaviour motivation refers to the drives urges
wishes or desires which initiate the sequence of event known as
behaviour as defined by professor M.C. Bunk. Therefore it can be
conscious or unconscious rational emotional or emotional positive or
negative. These motives ranges form were biological designees likes
hanger and this to them most advanced scientific pursuits like
lending on the moon or mars.
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2.
PERCEPTION: Marketing management is concerned with the

understanding of the process of perception because perception leads
to thought and thought leads to action perception in the process.
Where by stimuli are received and interpreted by the individual and
translated in to a response. Perception is a selection process. It is
interpretation of information to select a response to a stimulus our
eyes and mind seek out or read only information sources that interest
us. Further more if we do not what we perceive, we after distort or
modify if to suit ourselves. Perception has its own impact on
consumed behaviour they are.
1. Perception and communication
2. Product and brand perception
3. Price perception
4. Store perception
5. Perceived risk
3. Learning: All the theories of consumer behaviour have been defined

learning means any change in behaviour which comes about as a result
of experience. Learning is the process of acquiring knowledge
consumer behaviour is a process of learning to the consumers past
experience. Learning is defined at all charges in behaviour that result
from previous experience. And behaviour in similar situation. It refers
to a changes in the behaviour or reasoning thinking information,
processing and of course perception. The process of learning is made
up to is stages they are.
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1. Drive: A Drive is a strong internal stimulus which implies action
when it is derided towards a drive reducing object its become a
motive.
2. Cue: Cues are weak stimuli will determine when the buyer will
respond.
3. Response: It represents the order to fulfill the drive or the need
which we acting as a strong stimulus.
4. Reinforcement : It is the response reward the food items or soft
drinks stiles the hunger or the thirst when reinforcement happen the
response may be duplicated reselling in habit formation of
reinforcement result in of learnt habit.
7.5 ATTITUDE:
The concept of Attitude occupies a central position in the consumer
behaviour studies in particles and social psychology in general because
attitude measurements help in understanding and perdition of consumer
behaviour. Attitude refers to a predisposition to behave in a particular way
when presented with a given stimulus and the attitude towards people
places product and things can be positive or negative or favorable or
unfavorable. Attitude develop gradually as a result of experience they
emerges from interaction or a person with the family, friends, and
reference group, individual acquire attitudes from several sources but the
point to the stressed in that the attitude are acquired but inherited.
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COMPONENTS OF ATTITUDES:
The understudying and use of attitudes is clears when they are
perceived as having there component they are.
COGNITIVE:
The cognitive components consists of the individuals beliefs or
knowledge about the objective many believes about an object thing or an
even whether it is yodel or necessary or unnecessary or useful or useless.
Many believes about the attributes are evaluative in nature that is
high attractive reliable lower etc. more the positive believes more
favorable the over all cognitive components is presumed to be.
1. Attitude: The feeling component refer to what an individual feel

about the object thing or on event whether it is pleasant or
unpleasant. Tasty or tasteless. It pertains to individual motion and
often expressed as likes good or bad.
2. Cognitive: Components is how as individual response to the object
thing poor an event. It is based on the other two components and is
related with his behaviour each of 3 attitudes components very
according to both the situation and the person.
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3. Personality: The word personality is used to refer to the capacity
of a person. For popularity concept. Its primary features are selfconcept roles and levels of consciousness. The self concept refers
to how a person seas himself and how be believe other to see him
at a particular him. This means that an responds with certain
amount of consistency to similar stimuli.
7.6POST PURCHASE BEHAVIOUR:
After all the produce the consumer will experience some
level of satisfaction or dissatisfaction. The consumers will also
engage in the post purchase action and produce uses of interest to
the marketer. The marketers job does not end when the product in
bought but continues in to the post purchase period.
If the product performs falls short to customers expectation,
the customer in disappointed if it exceeds expectation the
customers is satisfied if it exceeds the customer delight. These
feeling make a different in whether the customer buyer the product
again and talks favorable or unfavorable or about the product to
other customers.
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CHAPTER VIII
CONSUMER ATTITUDE
CONSUMER BEHAVIOUR AND GENERAL ANALYSIS OF
SURVEY
EACH ELEMENT OF THIS DEFINITION OF IMPORTANT
FACTOR AFFECTING BEHAVIOUR
THE CONSUMER BUYING PROCESS
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CONSUMER ATTITUDE
8.1. CONSUMER BEHAVIOUR AND GENERAL ANALYSIS OF
SURVEY:
Buying behaviour is complex and dynamic consumer buying
behaviour refers to the behaviour of final consumption consumer around
the world very tremendously in age income. Education level and tastes.
They also buy an incredible variety of goods and services.
How these diverse consumer make their choice among various
products embraces and fascinating array of factors. It is the attempt to
understand and predict human action in the buying role. It has assumed
growing importance under market oriented / customer oriented marketing
planning and management.
A mutuality of interest has been recognized between consumer and
producer. Many business consumers have therefore been giving greater
through to the study of consumer needs.
Consumer behaviour can be defined as all physical social and
psychological behaviour of potential customer as they become all are to
evaluate, purchase , consume and all other above goods and services.
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EACH ELEMENT OF THIS DEFINITION OF IMPORTANT:
1) Buyer behaviour is involves both individual process and group
process.
2) Buyer behaviour is reflected from awareness right through post
purchases evolution indicating satisfaction or non satisfaction from
the purchases.
3) Buyer
behaviour
includes
communication,
purchase
and
consumption behaviour.
4) It includes both consumer and business buyer behaviour.
8.2. FACTOR AFFECTING BEHAVIOUR:

Consumer purchases are influenced strongly by cultural, social,
personal and psychological characteristics. Cultural factors exert the
broadcasts and deposit influence on consumer behaviour. Culture is the
most basic cause of a persons wants and behaviour culture it is the set of
basic values, perception wants and behaviour learned, by a member of
society from family and other important institution. Social factors like
small groups, family and social roles and status influence through buyer
and social roles and personality is aspersion distinguishing psychological
characterized that has to relatively consistent and lasting responses to his
or her own environment. It is usually described in terms of fruits such as
self confidence, dominance, sociability autonomy, defensive etc.,
adaptability and aggressiveness. Buying process in to be observed before
consumer behaviour is analyzed understanding the buying process is the
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part and parcel of buyer behaviour. Buying process that begins well
before a product is brought and extends well beyond that. Buying process
represents a problem solving approach. It is a decision making process
leading to buying decision on the part of consumer.
8.3. THE CONSUMER BUYING PROCESS IS A 5 STEP
ACTIVITY:
1) Need Recognition:
Need Recognition is the awareness of the want or desire or a
consumption problems without whose satisfaction the consumer feel
restless, wants arise either due to internal Stimulus or external
stimulus. A stimulus is to be satisfied.
2) Information Search:
Consumer interest is indicated in the will consumer willingness to
seek further information about product or services. Since these are
varieties of products and they seek to have maximum satisfaction,
friends, relatives, advertisement, neighbours dealers etc.
3) Evaluation and Intention :
Evaluation it is stage of mental trail of the product or a service. The
consumer assigns relatives or weightages to different product or
services based on the accumulated information and judges the relative
work of alternatives product or services from the angle of want
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satisfying potential. Once evaluates the develops the intention to
accepts or reject a given product or service. The final purchase
depends on the relative. Strength of the positive intention to buy.
4) Purchase Decision :
Decision to purchase implies, consumer commitment for a product
or a service it computes the exchange process. Such a purchase may
be trail or adoption. Trail purchase are done when the consumer buy
the products for the first time. This occurs mostly in case of consumer
non- durable.
5) Post Purchase Reaction :
Post purchase behaviour or reaction stands for the behaviour of
consumer after a commitment to products has been made. This post
purchase experience may be asset of positive or negative feelings
positive satisfaction will result in repeat sales or recommending
products to others the other hand dissatisfaction or negative feelings
creating anxiety and doubts. This stage of mind is called as
Cognitive Dissonancy.
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Chapter IX
RESEARCH FINDING S AND ANALYSIS

Table showing the age group of the respondent using the product.
Table 1
Age group
20 years
20 30
30 40
40 & above
Total
No : of Respondents
08
15
18
09
50
In the above table 8 respondents belongs to the age group 20 years and 15
respondents belongs to 20- 30 age group and 18 respondents belongs to
the age group of 30-40 and remaining 9 respondents belong to 40 and
above age group.
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Table showing the respondents of the respondents towards Brand.
Table 2
Brand name
Lakme
Ponds
Garnier
Himani
Total
No : of Respondents
16
20
10
04
50
In the above table the 16 respondents use Lakmi Products and 20

respondents use ponds product and 10 respondents use Garnier products
and remaining 04 respondents use Himani products.
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Table showing which product of ponds miracle is used most .
Table 3
Name of the product
Ponds age miracle
make
Remover.
Ponds age miracle social foam.
Ponds age miracle toner
Total
No : of Respondents
up 06
04
10
18
06
06
50
In the above table o6 respondents use make up Remover and

04 respondents use facial farm and 10 respondents use toner and 18
respondents use Age miracle cream and 06 respondents use serum
and remaining 06 respondents use eye cream.
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Table showing the quantity preferred by the respondents.
Table 4
Quantity of purchase
50 grams
100 grams
150 grams
Total
No : of Respondents
24
16
10
50
In the above the most of the respondents purchase 50grams of the product
and 16 respondents use 100grams of the product and remaining 10
respondents use 150grams.
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Table showing the frequency of purchase of the product.
Table 5
Frequency of purchase
Weekly
Monthly
Up to 3 months
Up to 6 months
Total
No : of Respondents
06
26
10
08
50
In the above table the 6 respondents purchase the product in

weekly and 26 respondents purchase in monthly and 10 respondents
purchase up to 3 months and remaining 8 purchase up to 6 months.
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Table showing the aspect considered by the respondents while
purchasing.
Table 6
Aspect
Price
Package
Quality
Quantity
Total
No : of Respondents
18
04
18
10
50
In the above table 18 respondents prefer price and 04 respondents

prefer package and 18 respondents prefer Quality and remaining 10 prefer
Quantity while purchasing the product.
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Table showing the satisfaction of the consumer towards performance of
ponds age miracle.
Table 7
Satisfaction
Yes
No
Total
No : of Respondents
36
14
50
In the above table the 36 respondents have been satisfied and

remaining 14 have not been satisfied.
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Table showing in what aspect the respondents have not been satisfied.
Table 8
Aspects
Not up to the mark
High price
Poor quality
Non availability
Total
No : of Respondents
08
18
08
16
50
The above table the 8 respondents says that the product is not up
to the mark and remaining 18 says that the product is of high price and
08 respondents says the product is of poor quality and remaining 16
says that the product is not available in the market.
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Table showing the opinion of the customer towards ponds age miracle
Table 9
Opinion
Good
Not bad
Excellent
Total
No : of Respondents
36
04
10
50
In the above table the 36 respondents says that the product is good
and 04 respondents says that product is not bad and remaining 10 says
that the product is excellent.
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Table showing about the opinion of advertisement of the customers.
Table 10
Opinion
Impressive
Informative
Entertaining
No impact
Total
No : of Respondents
18
16
12
04
50
In the above table the 18 respondents says that the advertisement

is impressive and 16 says that it is informative and 12 says that it is
entertaining and remaining 04 says that it is No impact.
CHAPTER 10
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SUGGESTION AND
CONCLUSION
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Suggestion and conclusion

If it observed in the survey that Ponds has got a good name. Its
performance quality, durability Price and other attributes which have
attracted a big number of customer.
Similarly the dealer of Ponds product in Harihar and DVG has
also got good reputation and they have gone a long way in their sales
programmers and the service activities besides this following are the
suggestions for achieving better performance of Ponds age miracle and
increase their sales in futures.
1)
In order to promote the product necessary action should be taken

with the wide advertising comparisons. There is a large number of
consumers unaware of the Product when a company had a unique
product. It should take steps to give the customer more information
about the product.
2)
As the prices of the product are high to reach the large number of
customers.
3)
The producer should maintain the quality prices and performance of

the Ponds age miracle.
4)
Advertisements should be undertaken so as to make the customer

more aware of the product.
5)
Every company is facing competition. In the present market there is

cutthroat competition. It is suggested to the company that the
customer should be given attractive gift and discount. And customer
should provide with more information about the product.
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11.Annexure
Questionnaire
Bibliograpy
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Questionnaire
Dear Respondent,
I am SOWMYA.G C studing in 6th sem. B.B.M in S.S.I.M college
of. As a part of my academic curriculum. I have undertaken a project
entitled Consumer Attitude Towards ponds ( 7 day challenge ). Hence I
kindly request to spend your valuable time in completing the below
Questionnaire and fill it frankly. I do promise you that the information
provided by you will be used only for academic purpose. It will be more
helpful to me for doing me project work successfully.
1)
Name
2)
Address
..
.
.
3)
Sex
: Male
[]
4)
Age
: 20 years
[]
30 40 years [ ]
5)
6)
Qualification
: SSLC [ ]
Female
20 30 year
40 & above
[]
s []
[]
PUC [ ]
Projection
: Graduate [ ]
Post Graduate [ ]
Occupation
: Professional [ ] Business
[]
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Student [ ]
7)
House wife [ ]
Monthly Income : Dependent [ ] 3000 5000 [ ]

5000 7000 [ ] 7000 & above [ ]
8)
Do you use any cosmetics.

Yes [ ]
9)
No [ ]
If yes then, Do you use any specific brand

Yes [ ]
10)
No [ ]
If specified brand is not available do you purchase some

other brand.
Yes [ ]
11)
No [ ]
Which brand do you prefer more.

Ponds
[]
Garnier
[]
Lakme
[]
Himani
[]
12) Do you use ponds (7 day challenge ).

Yes [ ]
No [ ]
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13)
Which product of ponds age miracle do you use.

Ponds age miracle make up Remover [ ]
Ponds age miracle social form
14)
[]
Ponds age miracle Tones
[]
[]
[]
[]
What is the frequency of purchase

Weekly [ ]
Monthly [ ]
Up to 3 months [ ]
Up to 6 months [ ]
14) At the time of purchase what is the quantity you prefer

50 grams [ ]
100 grams [ ]
150 grams [ ]
15) What aspect do you consider at the time of purchase
Price [ ]
Quality [ ]
Package [ ]
Quantity [ ]
16) How do you come to know about ponds age miracle

News Paper [ ]
Relations [ ]
T.V [ ]
Friends [ ]
77

Ponds
17) Are you satisfied with the performance of Ponds age

miracle.
Yes [ ]
No [ ]
18) If no in what as per you are not satisfied.

Not up to the mark [ ]
High Price [ ]
Poor quality [ ]
Non- availability [ ]
19) What is your opinion regarding Ponds age miracle.

Good [ ]
Not bad [ ]
Excellent [ ]
20) What is your opinion about the pricing of ponds age

miracle.
High [ ]
Low [ ]
Reasonable [ ]
21) What do you feel about the advertisement of Ponds age

miracle.
Impressive [ ]
Information [ ]
Entertaining [ ]
No impact
[]
22) Any suggestion, to improve the Product

.
.
.
Place
Date
: Chitradurga
:
Signature:-
78

Ponds
Thank you for your kind co operation.
Bibliography
Marketing management - Phillip Kotler.
Website
- www.Ponds India. Com

www.HUL.com
79

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Consume B ehaviour A nd Attitude Towards

Why does our skin age prematurely?

Scope of the study.

Aims and objectives.

Limitations of the study.

Sai Sanjeeva Institute of Management. Chitradurga.

Consume B ehaviour A nd Attitude Towards

complesion, sparkling eyes thick lustrous

hair, smooth well mainicured hands, all combined together to reate a

life. Because as we move on to the centuries the importance of women

Why does our skin age prematurely?

factors such as the

Sai Sanjeeva Institute of Management. Chitradurga.

Consume B ehaviour A nd Attitude Towards

Scope of the study

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Aims and objectives

To know the consumer behaviour and their Attitude towards ponds

To know the popularity of the brand

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Source of the data collection

questions and recording the responses of consumers. Questionnaire has

another purpose. The sources of secondary data are

Sai Sanjeeva Institute of Management. Chitradurga.

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Introduction to Hindustan unilever Ltd.

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Sai Sanjeeva Institute of Management. Chitradurga.

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The HLL is divided into four region i.e.,

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By the time the company merged with the Netherlands based

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for our share holders and

Growth of Hindustan lever

In 1930 unilever reated through the merger of lever Brothers UK

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In 1933 lever brothers India limited (LBIL) incorporated in India to

In 1935 united traders limited (VTL) incorporated in India to

In 1956 the 3 subsidiaries, HVM, LBIL and VTL merge to form

In 1958 Hindustan lever research centre star-18 functioning.

In 1994 HLL and US-based Kimberley Clark Corporation form

In 1995 Hindustan lever limited and India cosmetics major, lakme

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In 1998 Group company ponds India Ltd, merges with Hindustan

Hindustan lever limited acquires manufacturing rights of quality

In 2000 HLL acquires modern Foods, the first public sector

In Feb 2007 the company has been renamed to Hindustan unilever