Uitm Course Info

UNIVERSITI
TEKNOLOGI
MARA
(UiTM)
CONTACT
COURSE INFO
Head of Graduate Studies

Siti Farhana Zakaria (Dr.)
| 03-5544 4059
GRADUATE STUDIES
Coordinator Graduate Studies - Coursework

Mumtaz Mokhtar (Dr.) | 03-5544 4092
(COURSEWORK)
Administration and Academic Liaison Officer

Cik Erni Mustafa Bakri| 03-5544 1723
Encik Ahmad Padzir Mohammad | 03-5521 1725
Puan Sazurah Sajuri | 03-5544 4076
UNIVERSITI TEKNOLOGI MARA (UiTM)

(MARCH-JULY 2014)
PROGRAMMES
Universiti Teknologi MARA |Faculty of Art & Design

Jalan Kreatif, 40450 Shah Alam, Selangor
Tel: 03-5544 4063 / 4059 /4092 | Fax: 03-5544 4011
www.ad.uitm.edu.my
FACULTY OF ART & DESIGN
AD701
Master of Art History and Cultural Management
AD 702
Master of Fine Art and Technology
AD703
Master of Visual Communication and New Media
AD 704
Master of Design Technology
DEANS MESSAGE
Reminiscing our humble beginning in 1967,
we take pride in the legacy of the facultys
role as one of the pioneers of modern Art &
Design Education in the nation. Moving
forward, we believe that the faculty journeys
with the realization that, the only constant
is change. With that, we swim in our own blue
ocean where we develop each student as a
unique individual through programmes that is
an able to create an all rounded
professionals in Art & Design disciplines
encompassing
Islamic
values
and
indigenous culture and heritage.
Accepting the universitys challenge towards
a world-class status, our Art& Design family
will continue to grow and learn from each
other, evolving as a united body. The faculty
is proud to say that we are not just an
academic institution We are shapers of
future generation.
Professor Dr. Haji Mustaffa Halabi Bin Haji Azahari

Website : http://mustaffa.uitm.edu.my
Facebook : Dekan FSSR UiTM
TABLE OF CONTENT
Curriculum Structure
AD701: Master of Art History and Cultural Management
AD702: Master of Fine Art and Technology
AD703: Master of Visual Communication and New Media
14
AD704: Master of Design Technology
23
Electives Courses
28
CURRICULUM STRUCTURE
Curriculum Structure|AD701|Full Time

SEMESTER
COURSE
CODE
COURSE NAME
CREDIT HOURS
STATUS
AMT708
Issues on Contemporary Art and

Design
CORE
AMT 709
Research Methodology
CORE
CORE
FACULTY CORE
PROGRAMME CORE
ACM710
History of Arts of the Malay World
CHOOSE ONE (1) ELECTIVE COURSE OFFERED BY AD702, AD703, OR AD704
AMT757
Art History Methodology
CORE
ACM750
Contemporary Islamic Art of Asia
CORE
ACM752
Art Criticism
CORE
ACM753
Art and Cultural Management
CORE
AMT805
Graduate Seminar
CORE
ACM800
Dissertation
CORE
Curriculum Structure|AD701|Partime
SEMESTER
COURSE
CODE
COURSE NAME
CREDIT HOURS
STATUS
FACULTY CORE
AMT708

Design
CORE
AMT 709
CORE
ACM710
History of Arts of the Malay World
CORE
1
2
3
PROGRAMME CORE

AMT757
CORE
ACM750
Contemporary Islamic Art of Asia
CORE
ACM752
Art Criticism
CORE
ACM753
Art and Cultural Management
CORE
AMT805
Graduate Seminar
CORE
ACM800
Dissertation
CORE
Course Description|AD701
AMT708: Issues on Contemporary Art and Design

Course Description
This course describes and discusses the development of Eastern and Western
contemporary arts in a critical manner. This involves the arts writings in
Malaysia as well as international. Apart from understanding art from various
aspects such as meaning, concept and philosophy in arts, the students will
embrace understanding in producing alternative paradigm in contemporary
art via holistic appreciation model of intergraded approaches which are
historians, critics, artists and art observers.
At the same time, the course will explore key issues in contemporary design
practice as it relates to social, economic and political contexts. Topics will be
examined through reading, writing and discussions and projects to address
contemporary design challenges. Students will critically review philosophies
and thoughts which inform contemporary design practices towards greater
consciousness for application in practical design practices.
AMT709: Research Methodology

Course Description
This course discusses theoretical and practical research methods, which are
subdivided into qualitative, quantitative, and mixed method approaches.
Students will be guided on formulating their research design, including their
research questions (topic). A combination of methods and processes of
implementing research will help students to achieve the proposed aims of
research planning.
ACM710: History of Arts of the Malay World

Course Description
History has proven that the Malay art and crafts do not only reflect fine
craftsmanship but also the importance of its aesthetics essence. This course
objectively introduce students to the world of the Malay art and craft that was
once being exercised with awareness towards nature that embodies the
society way of life and their philosophical values. They are exposed to the
history and methodology of important information of art of the Malay World.
For the Malays and Islam, their collective social integrity has played an overriding factor with deep sense of value in terms of creativity and
resourcefulness. Thus, the art and crafts of the Malay have inspired many
through expression, devotion, spirit and intellectuality. The descriptions and
exposure about this ethical heritage and cultures will form basic assumptions,
beliefs and practices for students in understanding, appreciating, inventing
and managing an innovative area of art and design.
AMT757: Art History Methodology

Course Description
This course discusses the different approaches in art history methodology
beginning 15th century until the present day. These methodologies will include
those of the Euro-American centric, the decolonization of methodologies and
the Islamic art history methodology. It will enable students to develop a better
understanding of the various methods in art history methodology. Students will
be able to use these approaches in their Art History writings and researches.
ACM751: Contemporary Islamic Art of Asia

Course Description
This course covers the essential aspect of studies in Asian contemporary
Islamic art. The content, context and form in accord to the Islamic worldview
on the unifying concept of Tauhid will be the central issues for discussion.
AMT752: Art Criticism

Course Description
The course describes art criticism as a discipline in art by considering its
definition, scope and approach. It also discusses in great detail several
approaches of art criticism introduced by major Western critics. In addition to
relating these theories and approaches with selected art works and art
articles, the students will be able to analyze and use them in their research and
writing. The introduction to major approaches of art criticism will enable the
students to understand the various methodologies and develop proficiency of
art appreciation, critical thinking and writings.
AMT753: Art and Cultural Management

Course Description
This course offers practical knowledge of the methods and tools necessary for
managing cultural activities and institutions, while provide students with the
opportunity to recognize, develop and extend their profesional
knowledge, skills, attitudes and value within a flexible framework. Students will
be equipped for senior positions of responsibility in a variety of educational
and art industry contexts and become able to assist their organizations to
address strategic priorities in a systematic and effective manner. Specifically,
this course aim to produce, in cooperation with the education, training and
arts industries, high skilled, critical, reflective and ethical practitioners
committed to making a substantive contribution and the community.
AMT805: Graduate Seminar

Course Description
This course offers students an ability to enhance their presentation skills, as well
as allowing students to think critically on issues pertaining to their related art
and design disciplines. Students will organize a mini series of presentations in
which they will be exposed to arguments, dialogues, debates and
communication on identified issues. Students need to come up with an issue
that will include several phases such as researching, developing, resolving,
and reflecting of research problem using appropriate research terminologies,
process, methodology, and references.
ACM800: Disertation
Course Description
This course requires students to conduct research and write a dissertation
based on their choice of research approaches, such as Descriptive, Art
Historical, Social, Comparative, Case Study, or Experimental. In order to
produce a good quality dissertation, the course will among others focus on
such aspects of research as Developing a framework of research; Developing
the content of a dissertation; Academic arguments, critical discourse and
reflection; Outcomes of research and significance; Cross-referencing; and the
Writing Process. The students are required to submit and present their research
proposals in the Art History Methodology course in the second semester. The
students may suggest supervisors but the final decision will be made by the
Postgraduate Academic Committee of the faculty (JKAPS).
Course Description|AD702|Full Time

SEMESTER
COURSE
CODE
COURSE NAME
CREDIT HOURS
STATUS
AMT708

Design
CORE
AMT 709
CORE
CORE
FACULTY CORE
PROGRAMME CORE
FNT712
Thematic Drawing
AMT757
CORE
FNT725
Contemporary Malaysian Art
CORE
CHOOSE ONE (1) SPECIALIZATION OFFERED FROM THE LIST
FNT752
Painting
CORE
FNT754
Print Media
CORE
FNT756
Sculpture
CORE
AMT805
Graduate Seminar
CORE
AMT800
Master Degree Project
CORE
AMT801
Art & Design Practiced-Based Report
CORE
Course Description|AD702|Part Time

SEMESTER
COURSE
CODE
COURSE NAME
CREDIT HOURS
STATUS
AMT708

Design
CORE
AMT 709
CORE
CORE
FACULTY CORE
PROGRAMME CORE
FNT712
Thematic Drawing
AMT757
CORE
FNT725
Contemporary Malaysian Art
CORE
CHOOSE ONE (1) SPECIALIZATION OFFERED FROM THE LIST
FNT752
Painting
CORE
FNT754
Print Media
CORE
FNT756
Sculpture
CORE
AMT805
Graduate Seminar
CORE
AMT800
Master Degree Project
CORE
AMT801
Art & Design Practiced-Based Report
CORE

Course Description

Course Description
research planning.
FNT712: Thematic Drawing

Course Description
The purpose of the course is to revaluate and extend to a higher level of
understanding and appreciation of drawing while recognizing its merit as a
coordinated link between the hand and eye/brain. Within the program,
students are encouraged to critically question and expand their knowledge
on the concept of drawing. Personal thematic inquiry through drawing in
relation to their critical exercise is emphasized. The course will be conducted
in a studio environment where students personal idea is the focus of mass
discussion which leads to the development of artwork.
AMT757: Art History Methodology

Course Description
This course discusses the different approaches in art history methodology
beginning 15th century until the present day. These methodologies will include
those of the Euro-American centric, the decolonization of methodologies and
the Islamic art history methodology. It will enable students to develop a better
understanding of the various methods in art history methodology. Students will
be able to use these approaches in their Art History writings and researches.
FNT725: Contemporary Malaysian Art

Course Description
This course covers the essential aspects of studies in contemporary Malaysian
whose development emerged from the modern Malaysian art which was
introduced during the British colonization. Consequently the process of
westernization ensued and became embedded in local visual art scene for
more than five decades resulting in the marginalization of traditional art which
once was central in traditional Malay society. However, in the
post-colonial period, due to its overarching aesthetic appeal, the
appropriation and transformation of tradition, among others, elicit the
10
emergence of contemporary Malaysian art which since the 1990s the art
scenarios underwent a constant flux and fragmentations specifically in the
explorations of post-modernism, post-colonialism and globalization era.
Discussions on the content, context and forms of contemporary Malaysian art
under these different eras will be central in this course.
FNT752: Painting
Course Description
While on the course student will continually engage with what it means to
practise as an artist today and the position taken by an art-practice in relation
to art's complex history and its currency in wider social and cultural processes.
In this course students are brought through into a practice-based research
engagement that deals with painting as a mode of practice and also as an
inquiry. Each student is encouraged to keep visual diary or any given documentation medium, which reflects on their own personal interests, practice
and literature and art/artist references. These materials will become a
personal journal towards their own inquires and studio development. At the
end of the semester each student will be ask to prepare a viable portfolio via
exhibition, which in it consist of a written report and a body of artwork(s).
FNT754: Print Media

Course Description
Printmaking makes a vital contribution to the language of contemporary art
practice. Advances in printmaking technology have broadened the
definitions of the medium, enabling artists to combine traditional print
processes with digital media towards a wide range of creative solutions. You
are encouraged to keep a visual diary, which reflects your personal practice,
individual interests and the work of other artists. This will becomes a personal
journal of your development, in investigating your ideas in relation to the
social, cultural and historical context. The artists both historical and
contemporary, that have influenced your work and how the works address
that audience.
11
FNT756: Sculpture
Course Description
Encompasses the relationship between a contextual application and
individual creative direction in generating an art work. Visual exploration,
media, and technique, analysis, interpretation and critical review of work will
determine the creation on an artwork. Student will conduct research and
ideation process through various ways of critical dialogue, seminars and
documentation such as analog and digital drawing, photography, video,
model making, prototype, artwork, design work, etc.

Course Description
AMT800: Master Project

Course Description
Master degree project encompasses practical approaches in developing
and producing an art and design work through various mode of knowledge
discovery such as experiential learning cycle, constructivism approach,
problem based learning and inner directed. Student will experience their art
making processes through multiple approaches or models which applicable
to their own topic, issues or problems which proceed by the appointed
supervisor. The art and design works for Master degree project allows student
12
to explore various art theories, art styles, dimensions, techniques and issues
with critical visual study and contextual analysis to support their form, subject,
content and function of their art and design works.
AMT801: Art and Design Practice-Based Report

Course Description
This course encompasses research as an approach in contributing to new
knowledge. Several methods will be introduced including comparative,
experimental, historical and practice-based research. Student will be able to
use these approaches to conduct a research project based on specialization
area and publish a research report (7,000 10,000 words).
13

SEMESTER
COURSE
CODE
CREDIT
HOURS
STATUS
AMT708
Issues On Contemporary Art and

Design
CORE
AMT 709
CORE
CORE
COURSE NAME
FACULTY CORE
PROGRAMME CORE
VCM713
Academic Discourse in Visual Analysis
AMT 759
Graduate Visual Research
CORE
AMT758
Visual and Context
CORE
SPECIALIZATION 1: VISUAL COMMUNICATION

VCM770
VCM771
VCM772
VCM773
Idea, Image and Print
Research, Documentation and

3
Background studies
SPECIALIZATION 2: NEW MEDIA STUDIES
Interactive Multimedia and Digital
3
Video for Web Casting
Animation and Digital Games Design
CORE
CORE
CORE
CORE
SPECIALIZATION 3: PHOTOGRAPHY
VCM774
Motion and Photographic Design
CORE
VCM775
Photographic Discourse
CORE
SPECIALIZATION 4: PRINTING TECHNOLOGY

VCM776
Cross Media in Printing and Publishing
CORE
VCM777
Quality Control in Graphic Arts
CORE
AMT800
Master Project
CORE
AMT801
Art/Design Practice Based Report
CORE
AMT805
Graduate Seminar
CORE
14
Curriculum Structure|AD703|Part Time

SEMESTER
COURSE
CODE
CREDIT
HOURS
STATUS
AMT708
Issues On Contemporary Art and

Design
CORE
AMT 709
CORE
CORE
COURSE NAME
FACULTY CORE
PROGRAMME CORE
VCM713
Academic Discourse in Visual Analysis
AMT 759
Graduate Visual Research
CORE
AMT758
Visual and Context
CORE
SPECIALIZATION 1: VISUAL COMMUNICATION

VCM770
VCM771
VCM772
VCM773
Idea, Image and Print
Research, Documentation and

3
Background studies
SPECIALIZATION 2: NEW MEDIA STUDIES
Interactive Multimedia and Digital
3
Video for Web Casting
Animation and Digital Games Design
CORE
CORE
CORE
CORE
SPECIALIZATION 3: PHOTOGRAPHY
VCM774
Motion and Photographic Design
CORE
VCM775
Photographic Discourse
CORE
SPECIALIZATION 4: PRINTING TECHNOLOGY

VCM776
Cross Media in Printing and Publishing
CORE
VCM777
Quality Control in Graphic Arts
CORE
AMT800
Master Project
CORE
AMT801
CORE
AMT805
Graduate Seminar
CORE
15

Course Description

Course Description
research planning.
16
VCM713: Academic Discourse in Visual Analysis

Course Description
This course is designed for students, critical designers and creators of design
with an intention to equipped them with theory, concepts and
methodologies on valuing textual media in visual communication discipline
such as films, television shows, videogames, visual, narratives through intense
discussion and academic discourse. Through an interdisciplinary
comparative/various lens (including oral, print, photographic, and digital
forms), the course looks at the role and functions of media, theory and
application of problem in structuring methods used in design, and judging the
factors that directly or indirectly influences the visual design problem.
Over the course of the semester, through readings, lectures, and discussions as
well as students own writing in conducting content and contextual
analysis, students will have the opportunity to theoretically analyze, explore
and debates about the role of creativity, metamorphic thinking and other
methods of idea generation.
AMT759: Graduate Visual Research

Course Description
Graduate Visual Research encompasses and focuses on experiential
learning which relates directly to the theory of visual analysis and synthesis
learning, based on three key principles:
1.Characterization by value of subject matters based on individuals
experiences and prior knowledge;
2.Analyzing through active exploration for pre-testing;
3.Synthesizing of visual data in preparation to the next level of study.
17
This subject is compulsory for Graduate students in Art and Design and related
visual/creative disciplines doing a research degree and/or whose study
involves
Developing and
Implementing a research project
AMT758: Visual and Context

Course Description
This subject is a combination of Visual communication study inclusively
graphic design, New Media, Photography and Printing Technology. The
subject will emphasize in both visual and context meaning to visual
communication study, which is covering the issues of social culture,
commercial value and art expression.
A review of design portfolio (consists of comprehensive integration of visual
media) and written presentation will be an instrument in measuring the level of
students learning outcomes.
VCM770: Idea, Image and Print

Course Description
This course is concerning critical and creative studies in design thinking and
development. Thus in order to qualify the aims and objective of this course,
students will perform series of design research through specific discipline such
as print, photography and graphic design. Throughout their learning process
students will need to apply critical project management and planning
methods in the generation of ideas as relevant visual communication solutions
for either products or services of their choices, encompassing
typography design, advertising, corporate branding, creative illustration,
packaging design, animation and interactive multimedia.
Development of ideas and concepts will be continuously discussed during
18
critique session, through the presentation of research documents and visual

sketches. Topics of issues in the discussion or critique will be on the materials
related to visual communication design of both either print or electronic
media
VCM771: Research, Documentation and background Studies

Course Description
This course will facilitate students to document and conduct research from
various approaches such as Historical and Theoritical. Concepts such as the
analysis of research content together with critical theory, debate,
representation and identity, terminologies and policies in design
documentation will be introduced. In these way ideas, models found in books
and journals, disseminated and taught in class can be tested against what
actually happens in the real world, and students can develop a stronger
understanding of their fields and will be able to document them.
VCM772: Interactive Multimedia and Digital Video for Web Casting

Course Description
This is a comprehensive program involving selected medium of design
application and fabrication toward webcasting.
VCM773: Animation and Digital Games Design

Course Description
This course focuses on two essential categories of new media which are
animation and gaming design that involves extensive care of two and
three-dimensional aspects, as well as on the understanding of their storyline,
structure and immersive factors. By the standards of needs from the
entertainment and multimedia industry, students are required to provide a
portfolio that will exhibit both their art and technical skills within either or both
19
of these two fields. Students are expected to work as a team and be allowed
to create collaboration with any respective industry partners. For the field of
animation, the goal is to focus on the design of the story (story board and
character development) and technical skills (digital animation of 2D and 3D
designs), as well as its related business properties. As for the field of games
design, the goal is to expose the students to games design and
development, the importance of a Games Design Document, gameplay and
mechanics, as well as the immersiveness factors. With these skills, students will
be able to embark on the animation and games industry, equipped with
related skills and knowledge.
VCM774: Motion and Photographic Design

Course Description
In this course, the candidate will choose to research in a specific discipline in
motion and photographic design in visual communication perception. Via
process visualization and presentation, student will be exposing to the current
overview of the multiple disciplinary in photographic trendsetters industry. The
research will be forms via brainstorming approaches to use motion and
photographic images in delivering narrative scripts related to visual communication in electronic media. With these experiences, students will be able to
produce a contemporary visual presentation with related skills and
knowledge.
VCM775: Photography Discourse

Course Description
The course focuses to expose and familiarises students to the significance of
photographic images in human daily lives. It becomes very fundamental as a
part of human culture and civilisation on par as important as verbal and
written language in social institution.
20
VCM776: Cross Media in Printing and Publishing

Course Description
Publishing today is a highly competitive and exciting international industry. This
course is designed to expose students to all elements needed to master a
cross media printing and publishing workflow in response to the changes in
technology. It will also introduce students to concepts and copyright laws and
also intellectual property. This course will also explore the way
companies create and utilize digital asset management systems. Students will
be expose to print imaging workflows, digital publishing and materials used in
print media reproduction system. The hands-on portion of the course focuses
on producing a publishing work from idea to finished print product.
VCM777: Quality Control in Graphic Arts

Course Description
This course discusses the concept of quality and the importance of quality
printing in relation to business survival and competitiveness. Students will learn
the fundamentals of statistical process control (SPC) as a defect prevention
approach to print production processes. Students will explore the role of management and its involvement in addressing the need for change and making
quality improvement program work. Class sessions are a combination of
lectures, discussion, and when appropriate, guest speakers.

Course Description
21
and reflecting of research problem using appropriate

terminologies, process, methodology, and references.
research

Course Description
AMT801: Art and Design Practice-Based Report

Course Description
use these approaches to conduct a research project based on specialization
area and publish a research report (7,000 10,000 words).
22

SEMESTER
COURSE
CODE
COURSE NAME
CREDIT
HOUR
STATUS
FACULTY CORE
AMT708
Issues on Contemporary Art and Design
CORE
AMT 709
CORE
CORE
PROGRAMME CORE
DTC710
Integrated Modeling Prototype
DTC750
Design for Industries
CORE
DTC755
Graduate Design Research
CORE
DTC756
Design Culture & Issues
CORE
CORE
CORE
CORE
CORE
CORE
CORE
SPECIALIZATION 1
DTC761
Fashion Design and Clothing

SPECIALIZATION 2
DTC762
Fashion Textiles Design

SPECIALIZATION 3
DTC763
Footwear Design and Technology

SPECIALIZATION 4
DTC764
Metal Design
SPECIALIZATION 5
DTC765
Integrated Product Development

SPECIALIZATION 6
DTC766
Ceramic Design
AMT800
Master Project
CORE
AMT801
CORE
AMT805
Graduate Seminar
CORE
23

SEMESTER
COURSE
CODE
COURSE NAME
CREDIT
HOUR
STATUS
FACULTY CORE
AMT708
Issues on Contemporary Art and Design
CORE
AMT 709
CORE
CORE
PROGRAMME CORE
DTC710
Integrated Modeling Prototype
DTC750
Design for Industries
CORE
DTC755
Graduate Design Research
CORE
DTC756
Design Culture & Issues
CORE
CORE
CORE
CORE
CORE
CORE
CORE
SPECIALIZATION 1
DTC761
Fashion Design and Clothing

SPECIALIZATION 2
DTC762
Fashion Textiles Design

SPECIALIZATION 3
DTC763
Footwear Design and Technology

SPECIALIZATION 4
DTC764
Metal Design
SPECIALIZATION 5
DTC765
Integrated Product Development

SPECIALIZATION 6
DTC766
Ceramic Design
AMT800
Master Project
CORE
AMT801
CORE
AMT805
Graduate Seminar
CORE
24

Course Description

Course Description
research planning.
25
DTC710: Integrated Modelling Prototype

Course Description
An introductory course that demonstrates the integration of ComputerAided-Design (CAD) and Computer-Aided-Manufacturing (CAM). The course
commences with a brief revision in the use and application of 3D software in
the design profession. This is a study of modern prototyping and machining
methods, teaching the use of specific software for converting 2D and 3D CAD
drawing geometry directly.
DTC755: Design For Industries

Course Description
This course emphasis on the emphasis on the expose towards concept studies
that related into innovative ideas and creations which are justified to the
industrial needs. Student are exposed to actual industry discipline through visits
and observation. These linkages are value added as preparation for future
designers and researchers.
DTC755: Graduate Design Research

Course Description
This course introduces the advance level in gathering document and visual
information by exploring, analyzing, synthesizing and communicating
research finding towards achieving a sound and concrete projects.
DTC755: Graduate Design Research

Course Description
This course introduces a theoretical context which includes cultural, identity,
consumer needs, sub-culture, gender and design as commodity. Students
26
are further exposed to the value of design practice as a means of testing

usability and as a focus for the integration of theory from a range of different
disciplines.
DTC761: Fashion Design and Clothing

Course Description
The dynamics of the fashion world is spurred by issues both global and industry
related. Students from this course pick specific issues and problems of
significance for their project research. This course also focuses on modest
clothing designs and Islamic wear considering the growing and rapid growth
of the sector both locally and globally. Upon formulation of their design
concepts, students will then interpret and realise their design ideas into
products through problem solving activities in research and development
processes carried out in practical studio works. The body of works include
theoretical input, design portfolio and finish products that will be presented for
assessment at the end of the course.
DTC762: Fashion Textile Design

Course Description
This course offers textile knowledge with a combination of fashion design, art
and technology that include on how to appreciate the materials in both
theory and practical emphasizing on their relation with current issues. The
focus of study will be on understanding the usage of appropriate designing
textile that suited the students interests and needs towards their research.
Exploration of media, techniques and processes in creative and innovative
production will be the main focus of this course.
27
DTC763: Footwear Design and Technology

Course Description
Relevant methods on research focusing on current issues and trends for the
development of creative and innovative ideas in footwear designs is taught in
this course. The approach is emphasis on innovative design ideas, material use
and technical exploration together with technological tools with the purpose
of increasing students creativity. This course is based on studio practices,
supported by theoretical input and fieldwork. Students will produce a body of
works base on theoretical and practical research input together with end
product. That will examine / asses at the end of the course.
DTC764: Metal Design

Course Description
Metal Design Technology is contingent on student being committed,
technically competent, and ready to pursue jewelers and metalwork ideas
and aesthetic on a professional level. It offers a wider opportunity for the
students to explore material, technology, innovation and design rational
through exploratory and scientific research methods. This will be done through
aspect of market study, lifestyle and integration between craft, culture and
technology. It involves advanced study in metal-working covering
masterwork production utilizing formal concepts and processes of individual
choice, to produce samples and test pieces for data collection and
documented report related to the findings and results.
DTC765: Integrated Product Development

Course Description
Integrated Product Development (IPD) is based on the integration of different
disciplines in an organization, whether real or virtual, collaborate to design
and produce products. Such cooperation and interaction from various
disciplines is important to establish people, methods, design,
28
administration, manufacturing, technology and processes involve either

in-house or out- source resource. The IPD concepts is to reduce development
cycle time and improve product quality and value. Therefore this course aims
to provide a thorough grounding of IPD that is based on the integrated design
of products and manufacturing and support processes.
DTC766: Ceramic Design

Course Description
This course focuses on the individual projects through experimentation,
exploration, discovery materials, process and technology towards the production of new products with primary focus given to the aspect of understanding
and rational design of ergonomic and user requirements. Research involves
marketing trends, technology, culture and production constraints encouraging flexible attitude and awareness of design, as well as developing wider
applications in the general methodology. Recent advances in prototyping
technologies provide designers with more direct means for transforming concepts into physical form. This shift in the relationship of the `one-off to the
`multiple creates space for a high level of formal experimentation and
material investigation. Due to the high degree of technical learning required
for the successful creation of prototypes, the design projects will primarily be
collaborative with the real industries.

Course Description
29

Course Description
AMT801: Art & Design Practice-Based Report

Course Description
use these approaches to conduct a research project based on
specialization area and publish a research report (7,000 10,000 words).
30
Curriculum Structure|Electives
List Of Elective Course Offered
SEMESTER
COURSE
CODE
COURSE NAME
CREDIT
HOURS
COURSE
OWNERSHIP
EAH711
Malay Editorial Cartoon
AD701
EAH712
Islamic Ornamentation
AD701
EAH713
Art as Therapy
AD701
EFT712
Extended Painting
AD702
EFT713
Extended Print Media
AD702
EFT714
Comparative Aesthetics East & West
AD702
EVC711
Finance and Marketing for Designers
AD703
EDT700
New Product Development for

Manufacturing
AD704
EAH714
Malay Art
AD701
EAH752
Indigenous Art
AD701
EAH753
Independent Study
AD701
EFT715
Object Art
AD702
EFT716
Contemporary Art of Southeast Asia
AD702
EVC712
Design Project Management and

Organisation
AD703
EVC713
Contemporary Photo Project
AD703
EDT701
Practice Based design Thinking
AD704
31
Course Description|Elective
EAH711: Malay Editorial Cartoon

Course Description
This course aims to introduce the students with the history and development of
Malay editorial cartoon in relation to the socio-cultural development of the
country as well as the styles of global cartoon and caricature. The focus will be
on the aspect of chronology, the continuity and change of styles, themes,
humor, and satire. The course will focus on cartoonists, caricaturists and the
media that publish editorial cartoons.
EAH712: Islamic Ornamentation

Course Description
This course covers the essential aspect of studies in Islamic Ornamentation. The
content, context and form in accord to the Islamic worldview on the unifying
concept of Tawhid will be the central issues for discussion. Examples of artifact
from the past and present will be discussed chronologically.
EAH713: Art as Therapy

The term art therapy was popular in the 1980s. Art therapy is thus a relative
newcomer to the range of available therapeutic practices. Art therapy is
relatively new discipline, outside a small number of practitioners, its concepts
and aims are not widely known and understood. This course is an attempt to
change that situation and hoping that through this process the students believe
that there is more art than paint on paper.
Specifically, this course aim to introduce the concepts of art therapy, artist as
therapist, training and arts industries, high skilled, critical, reflective and ethical
practitioners committed to making a substantive contribution and the
community.
32
EFT712: Extended Painting

Course Description
This course explores the theory and visual / practice as research in painting
experimentation. This module aims to artistically and critically open up and
question on the idea of how experimentation can be investigate and develop
within the students own specialized field within the context of painting. This
course will also be directed through supervision by establish lecturers-artist
through theoretical and also studio engagement and practice. Each student
are encourage to experiment with not only different media (medium) but also
different concept and understanding in painting, through their own reflection
on their field of specialization. Each studio projects will require the student to do
an exhibition as the summative outcome.
EFT713: Extended Print Media

Course Description
This is an advance level course, is aimed at artists from a variety of creative
disciplines who wish to expand their visual practice within a supportive and
critically engaged environment. Printing techniques, which exploit the nature of
the printing surface, ink, and paper expand the range of opportunities for
expression and inspire printmakers to develop their own artistic world. A
combination of manual skills such as drawing and carving and scientific
knowledge related to the materials is essential, and acts as a powerful creative
stimulus. At the same time, the course encourages the search for innovative
techniques and exploration of the full potential of printmaking. You are
encouraged to keep a visual diary, which reflects your personal practice,
individual interests and the work of other artists. This becomes a personal journal
of your development during the course.
33
EFT714: Comparative Aesthetics East & West

Course Description
This course focuses in comparative studies of aesthetic concepts of Western
origin with selected cultures in the East such as Islam, Buddhism, Hinduism,
Taoism and Zen. The essential aspects of this study will delve into the
background history of aesthetic study in each culture and its
development/development till the impact of globalization that is now pervasive
in all aspects of life. Comparisons are carried out in terms of similarities and
difference of different traditions; in attitude and appreciation to natural beauty;
influence of religious and cultural norms and values and the sustenance of such
values in post-modern time.
EVC711: Finance and Marketing for Designers

Course Description
This course provides the students with both research and managerial
perspectives in the development and application of finance and marketing
research tools and procedures. This course covers the theories and practices in
marketing management, including marketing research, pricing, advertising,
trade policy, physical distribution, and new product development. Class
participants will develop the ability to prepare and interpret financial
statements and construct cash forecasts. Cases are utilized in the
development of methods and in specific areas of application.
34
EDT700: New Product Development for Manufacturing

Course Description
This course will be preparing students to understand the important of New Product Development (NPD) as a design-oriented academic field that is
interdisciplinary in nature and brings together economists, designers and
scientist to work together in one organization based on real industrial practices.
NPD is an identifiable research field focused on understanding characteristics of
interdependent group work with the objective of designing adequate design
technology development to support such cooperative work. NPD is a design
team which responsible to create the product enhancement based on the
production plant. The same production process need to be sustained with a
consideration of new risks and uncertainties are introduced. Through this
advanced manufacturing approaches, students will able gain a wide view on
the needs of the industry nature and prepared to align their knowledge to the
real managing practice.
EAH714: Malay Art

Course Description
Malaysias material culture consists of all those items that can be seen and felt.
Textiles, jewellery, weapons, house, mats, and basketware are material. On the
other hand, religion, language, and kinship pattern are not material, yet they
are integral parts of the culture and link with the material culture. So, this course
will allows student to see the present nation of Malaysia, with its rich panoply of
crafts as well as a skills, design styles and motifs.
35
EAH752: Indigenous Art

Course Description
This course examines indigenous art from the perspective of chronology, style
and social or cultural meanings. Cultural and artistic artifact from the pre and
post Islamic periods in Malaysia will be the focus of the study.
EAH753: Independent Study

Course Description
This course provides opportunities for students to conduct research on their
areas of interest in Art and Design. In order to produce a good quality seminar
paper, the course will among others focus on such aspects of research as
Developing a framework of research; Developing the content of a dissertation;
Academic arguments, critical discourse and reflection; Outcomes of research
and significance; Cross-referencing; and the Writing Process. The students are
required to submit and present their research papers in a seminar.
EFT715: Object Art

Course Description
The course is to link relevant areas of knowledge in students
major/specialization studies and experience a broader object making
practice that is relevant to sculptural approach. The interdisciplinary approach
will engage students in a range of creative working process and designs that
explore a range of materials in ways that expand, transform and deepen the
personal approach to object making. Whilst the focus is more on object
orientated, it will also develop and expose aesthetic and conceptual
considerations that are relevant in contemporary practice. Student will also
learn how to conduct research and ideation process through various ways of
documentation such as analog and digital drawing, photography, video,
36
model making, prototype, artwork, design work & etc. It will also explore key
concepts, themes and theories in art and design practices.
EFT716: Contemporary Art of Southeast Asia

Course Description
This course concentrates on the development of contemporary art on selected
three Southeast Asian countries; Malaysia, Indonesia and Thailand. Rather than
adopting the chronological and linear approaches, topics of discussions will be
approached thematically, that is major themes that are pivotal and crucial in
the evolution of contemporary art in these three countries. Pertinent differences
in the underlying worldview, philosophies and aesthetic orientations from
pre-modern, through modern and post modern epochs will be central issues for
discussions in this course.
EVC712: Design Project Management and Organisation

Course Description
This course discusses the conventions of project management and organization
as a new discipline in the design field. It calls attention to relationship equilibrium
between the creative grounds in design and the structured trait of managerial
and organizational practices. The course will also look at resource implications in
terms of material, skills and funds organization at various stages of the design
project.
EVC713: Contemporary Photo Project

Course Description
This course will explore the vitality and range of photography as a discursive
practice by analysing the way images are structured and deployed in
contemporary movements in photography, with specific emphasis on issues
and ideas relative to contemporary image making. Students will be introduced
37
to the key issues surrounding photography through lectures, readings, group

discussion and project-based work. A series of photo assignments challenge the
students to integrate critical thought with practice, exploring a range of formal
strategies and thematic frameworks that affect the meaning of their images.
EDT701: Practice Based Design Thinking

Course Description
The course generate the students to design awareness and design solution,
develop understanding on how design shapes the physical and environment in
which design can be used to shape society in cultural, environmental and
business contexts, both historically and in contemporary practice.
38

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UNIVERSITI

Head of Graduate Studies

Coordinator Graduate Studies - Coursework

Administration and Academic Liaison Officer

UNIVERSITI TEKNOLOGI MARA (UiTM)

Universiti Teknologi MARA |Faculty of Art & Design

FACULTY OF ART & DESIGN

Master of Art History and Cultural Management

Master of Fine Art and Technology

Master of Visual Communication and New Media

Master of Design Technology

Professor Dr. Haji Mustaffa Halabi Bin Haji Azahari

AD702: Master of Fine Art and Technology

AD703: Master of Visual Communication and New Media

AD704: Master of Design Technology

Curriculum Structure|AD701|Full Time

Issues on Contemporary Art and

History of Arts of the Malay World

CHOOSE ONE (1) ELECTIVE COURSE OFFERED BY AD702, AD703, OR AD704

Art History Methodology

Contemporary Islamic Art of Asia

Art and Cultural Management

CHOOSE ONE (1) ELECTIVE COURSE OFFERED BY AD702, AD703, OR AD704

Issues on Contemporary Art and

History of Arts of the Malay World

CHOOSE ONE (1) ELECTIVE COURSE OFFERED BY AD702, AD703, OR AD704

Art History Methodology

Contemporary Islamic Art of Asia

Art and Cultural Management

CHOOSE ONE (1) ELECTIVE COURSE OFFERED BY AD702, AD703, OR AD704

Master of Art History and Cultural Management

AMT708: Issues on Contemporary Art and Design

AMT709: Research Methodology

Master of Art History and Cultural Management

ACM710: History of Arts of the Malay World

AMT757: Art History Methodology

Master of Art History and Cultural Management

ACM751: Contemporary Islamic Art of Asia

AMT752: Art Criticism

AMT753: Art and Cultural Management

Master of Art History and Cultural Management

AMT805: Graduate Seminar

Course Description|AD702|Full Time

Issues on Contemporary Art and

CHOOSE ONE (1) ELECTIVE COURSE OFFERED BY AD701, AD703, OR AD704

Art History Methodology

Contemporary Malaysian Art

CHOOSE ONE (1) SPECIALIZATION OFFERED FROM THE LIST

CHOOSE ONE (1) ELECTIVE COURSE OFFERED BY AD701, AD703, OR AD704

Master Degree Project

Art & Design Practiced-Based Report

Course Description|AD702|Part Time

Issues on Contemporary Art and

CHOOSE ONE (1) ELECTIVE COURSE OFFERED BY AD701, AD703, OR AD704

Art History Methodology

Contemporary Malaysian Art

CHOOSE ONE (1) SPECIALIZATION OFFERED FROM THE LIST

CHOOSE ONE (1) ELECTIVE COURSE OFFERED BY AD701, AD703, OR AD704

Master Degree Project

Art & Design Practiced-Based Report