Services Broad Heading

A. Business Data Analytics

a. Customer Analytics
b. Operation Analytics
c. HR Data Analytics
d. Sales and Marketing Data Analytics
B.
C.
D.
E.

Business Consulting
SOX Compliances
Accounting & Taxation
Projects Outsourcing

Business Data Analytics

Overview:

Companies across every industry are constantly challenged to keep their

products competitive and operations cost efficient.

More than ever, companies need timely, in-depth insights if they are to remain
competitive globally. But those insights can only come from better ways of
accessing, organizing and interpreting information in effect, from a whole
business approach to analytics.

We inspect, clean, transform & model data with goal of discovering useful
information, suggesting conclusions, and supporting decision making.

These services are an aid to management in finding constructive and practical

solutions to key concerns affecting organizational performance in an era of cutthroat competition. The collaborative approach adopted in these consultancy
projects makes for easy implementation of the proposed organizational and
process models.

Our Approach to Big Business Data

We follow problem defined and addressed approach wherein management

comes up with a problem statement that organization is facing. The relevant
data is extracted and then applied in innovation manner to provide solution
backed by precise reports.

t a
s
e
d
n
U
c
a
ro
p
A
lh
ro
p
k
m
ie
s
u
b
d
n
gm
fi
ty
u in
b
o
rlv
n
e
ta
s
s
e

td a
c
o
C
e
z
ly
a
n
A
lx o
g
u
h
o
c
rp
ite
d
n
c
.u
n
ta
s
m
le
rb
fp

c a
a
o
p
tA
rs
e
d
n
U
lh
ro
p
k
m
ie
s
u
b
d
n
gm
fi
ty
u in
b
o
rlv
n
e
ta
s
s
e

z a
y
a
n
A
td
c
le
o
C
c n
p
x
ld
e
in
g
u
ro
th
t.
m
b
fp
e
rc
u
o
ls
a

mS
le
b
ro
P
n
m
e
ta

c ts
le
o
C
a
fd
o

How do you prepare for what is next? Adapting quickly to change is becoming a
make-or-break proposition for many companies worldwide whether that change is
in risk management, revenue stream, cost increases, or other business challenges.
We can guide you in using the latest business analytics tools to add incremental
value, drive positive operational outcomes and deliver results that are both
definitive and measurable.
Customer Analytics
In todays dynamic and evolving connected world, increasing customer value has
become a key business imperative. We can work with you to leverage data in order
to drive value across the customer life cycle.

Our offerings include:

Market Sizing

Competitor Analysis

Pricing Analytics

Sales Force Effectiveness

Spend Analysis

Market Mix Models

Customer Segmentation

Cross-Sell/Up-Sell

Channel Optimization

Reactivation/Churn Models

Market Basket Analysis

Reissue

MIS Reports & Dashboard

Campaign Management
Operations Analytics
Complex and varied business operations combined with cost pressures and the
growing need to maximize revenue require accurate operational insight in order to
make the most effective business decisions. We will work with you to improve the
effectiveness and efficiency of operations by making meaning out of the data that
exists within the business.
Our offerings include:

Supply Chain and Procurement Analytics

Process and Transaction Analytics

HR Data Analytics

As the world is moving towards using more and more data to improve decision
making by predictive analysis, big data also has attracted the attention of human
resource managers who now can analyze mountains of structured and unstructured
data to answer important questions regarding workforce productivity, the impact of
training programs on enterprise performance, predictors of workforce attrition, and
how to identify potential leaders.

Purpose of HR analytics

 Leverage employee data to improve operational performance

Make HR department more data driven
Helps in predictive analytics
Making HR contribution to bottomline visible the same way as
business/product leaders.
Make employee feel more happier, engaged and satisfied

Service Offering

Dynamic Employee Internal Career graph

Employee Cost Analysis

Appraisals Analysis

Separation Data Analysis

Recruitment Data Analysis

Ex-Employees Legal Suits

Sales & Marketing Data Analytics
Organizations today face overwhelming amounts of data, organizational complexity,
rapidly changing customer behaviors, and increased competitive pressures.
Companies have been using predictive analytics for years to better prioritize sales
leads, determine which products a prospect would be most likely to buy, nurture
contacts who arent yet ready to buy, and develop more reliable sales forecasting.

Service Offering

Effectiveness of schemes

Trade and other discounts analysis

Distributor Claim Solutions

2.Business Consulting:
Overview:
Our offerings include consulting and development services to help our clients define
their strategy and solution architecture. We deliver strategies to set up and run
business with least cost and maximum profit.

Service Offering:

Business Planning and Strategies

Performance measurement and Improvement studies
Setting up Business in India
Business Valuations & Plans
Business Process Reengineering
SOP mapping and design
Designing of accounting system
Designing of costing system
Management Information system

3. SOX Compliance

Overview
SOx has created a whole new world of risks and mandatory requirements for Top
Management of public companies listed on the Securities and Exchange
Commission (SEC) in the US. SOx also applies to subsidiaries of US companies
outside the US.
Compliance administration can be complex and costly - stretching your already
stretched resources even more.
The risks of non-compliance can be colossal for the CEO and CFO who are
responsible for certifying the accuracy of financial data.
SOx was passed in response to a number of devastating accounting scandals, to
ensure accurate financial reporting for public companies. It requires regulated
companies to:

maintain internal controls that ensure accurate financial reporting;

identify material weaknesses and significant deficiencies.

SOx primarily covers the areas of:

corporate governance;

financial reporting;

executive conduct;

internal controls.

Section 404, deals with internal controls, in this section the executive
management is obliged to:

document internal controls;

assess the effectiveness of internal controls;

Prepare a report on internal controls.

Service Offering
Outlier offers support to implement COSO framework that defines organization wide controls.
The COSO framework defines five areas. The Objectives of COSO Framework aim at:1.
2.
3.

Operational Effectiveness
Financial Reporting (Better and in timely manner)
Compliance with regulatory requirements.
Components of Internal control Framework as defined by COSO are as follows:
1) Control Environment
As per Requirements of COSO framework, the control environment in the organization
should be such that the top Management should assume its full responsibility for entire
Internal control structure
2) Risk Assessment
The Management should undertake the Risk Assessment procedure. It means that
they should evaluate Internal and External factors that may have impact on the
organization.
3) Control Activities
The control activities are specific Policies and procedures which are undertaken to
ensure correctness of some specific assertions. It helps the management to reduce the
risk to an acceptably low level.
4) Information and Communication
The management should ensure that relevant information is identified and
communicated in a timely manner to Responsible Officer.
5) Monitoring
Monitoring refers to the process undertaken by Management to determine whether
internal control system is adequate or not.

Testing documents and records can be used to aid the CFO and CEO obtain certification that internal
controls have been implemented and are used effectively.
Outliers approach to internal control provides complete traceability, transparency and personal
accountability of all actions undertaken within your organization.

Approach

We approach could be outlined as below:

Definition of the scope of the project (relevant portion of SOX);

Understand your business;

Discussion on business cycles on which SOX Compliance support services are required

Preparation of test script with management consultation

Test script to be communicated by management internally to control owners

Control owners to implement and work in collaboration with new documented controls

Process stabilization period recommended 2 months or to be decided by management Outlier to address queries of control owners via emails

Changing test scripts if required by control owners basis practical operations

Once control is stabilized Testing controls sending data requirement to management

Testing and reporting results to management

Development remediation for testing failure to management

Retesting post remediation implementation

4.Accounting & Taxation (Services for clients in USA, Canada & India)

A.Financial Book Keeping

Accurate bookkeeping is crucial to all businesses. Whether you are looking for support or to
outsource your bookkeeping function, we can tailor our service to fit your specific needs.
From the outset we will work closely with your company in setting up a customized service.
Once accomplished our team members will communicate frequently with your designated
staff for updates and account status.
Our bookkeeping service includes:

Processing of supplier invoices

Creditors Reconciliation

Debtors Reconciliation

Credit Control

Bank & Credit Card Reconciliation

Control reports for banks, creditors & debtors

Trial Balance

Compliance Returns

Payroll Accounting & Management

Paying to the employees requires much in-house work. Complicated Laws have made it tougher.
We offer payroll accounting services and solutions that meet the requirements of your business and enable
you to spend precious time doing what you can do best for running your company.

Internal Audits
The main objective of Internal Audits is that it functions as a service to management by providing
independent, management oriented advice on an organisations operations and performance. It aims at the
promotion of efficiency, economy and effectiveness of the management processes, and also the reliability
and accuracy of operations. We provide better internal audits for any company of any industry. The
management Audits are done by group of professionals who are experts in the field since years.

Taxation- For USA, Canada & India

Corporate Taxation:

As tax law continues to increase in complexity and the stakes for businesses continue to rise, nothing is more
important. Risk must be mitigated. Opportunities must be seized.
We provide objective, independent and responsive tax advice. Our focus is on you and our tax advisory practice has
a strategy that will help your company succeed.
From planning with international tax consultants to navigating local laws, our tax professionals have a distinguished
track record for working with major companies and their investors to address complex tax issues.
We understand domestic and international tax environments. But more importantly, we work diligently to understand
your business, your challenges, your goals, your needs.

Individual Taxation:

Preparing income tax return of your own is a bit tough task. It asks more questions to you than answers. A
study was released by the US Government a year before mentioned that 77% of taxpayers benefited when
their returns were prepared by professionals.
It is an open truth that today's tax laws are complicated. Even filing a simple return may be confusing. It
happens such that you overlook deductions and credits easily to which you are entitled.
We do everything for you in this regard and even guide you how to file returns. Our team also guide you of
potential deductions to limit your tax liability for the next year.

NRI Services

We provide a full bouquet of Tax Services to Non-resident Indians (NRI's), Returning Non-resident Indians
(RNRI's) & Expat's.

We have been helping our clients with:

Tax Planning and Compliance

Repatriation of funds
Capital Gains
Investment in India
Assessments
Advisory

5.Projects Outsourcing
As organizations focus on current operations and core activities, various productivity
projects remain in pipeline for focus and execution. These are primarily one time
projects and demands time and focus to achieve project objective.
We offer dedicated staff and attention to support organizations execute these
projects.