Comics Versus Art (Art Ebook)
Comics Versus Art (Art Ebook)
Comics Versus Art (Art Ebook)
On the surface, the relationship between comics and the high arts once
seemed simple comic books and strips could be mined for inspiration,
but were not themselves considered legitimate art objects. Though this
traditional distinction has begun to erode, the worlds of comics and art
continue to occupy vastly different social spaces.
Comics versus Art examines the relationship between comics and the
most important institutions of the art world, including museums, auction houses, and the art press. Bart Beatys analysis centres around two
questions: why were comics excluded from the history of art for most of
the twentieth century, and what does it mean that comics production is
now more closely aligned with the art world? Approaching this relationship for the first time through the lens of the sociology of culture, Beaty
advances a completely novel approach to the comics form.
BART BEATY
of Calgary.
BART BEATY
741.5
C2012-901626-8
This book has been published with the help of a grant from the Canadian
Federation for the Humanities and Social Sciences, through the Aid to
Scholarly Publications Program, using funds provided by the Social Sciences
and Humanities Research Council of Canada.
University of Toronto Press acknowledges the financial support of the
Government of Canada through the Canada Book Fund for its publishing
activities.
Comics will be the culture of the year 3794. So you have 1827 years notice, which is good. In fact, that leaves me the time I need to create a collage with these 80 comics that I am taking with me. This will be the birth
of Comics-Art, and on this occasion we will hold a grand opening with
my divine presence on March 4th, 3794 at precisely 19.00 hours.
Salvador Dali, quoted in M. Patinax, Collectionner
les bandes dessines, in Les Aventures de la BD, ed. Claude
Moliterni, Philippe Mellot, and Michel Denni (Paris:
Gallimard, 1996) 142.
Contents
Acknowledgments ix
1 Introduction: Out of the Historical Dustbin Comics and the
Hierarchy of Genres 3
2 What If Comics Were Art? Defining a Comics Art World 17
3 Roy Lichtensteins Tears: Ressentiment and Exclusion in the World of
Pop Art 51
4 Searching for Artists in the Entertainment Empire 71
5 Cartoons as Masterpieces: An Essay on Illustrated Classics 101
6 Highbrow Comics and Lowbrow Art? The Shifting Contexts of the
Comics Art Object 131
7 On Junk, Investments, and Junk Investments: The Evolution of
Comic Book Collectables 153
8 Crumbs from the Table: The Place of Comics in Art Museums 185
9 By Way of Conclusion: Chris Wares Comics about Art 211
Notes 227
Index 255
Acknowledgments
The research for this book was funded by a Standard Research Grant
from the Social Sciences and Humanities Research Council of Canada,
and I am deeply indebted to that organization and extremely grateful
that they continue to fund inquiry-driven research. It is fair to say that
without their generous support this book would never have been begun,
let alone finished.
I have enjoyed a wonderful working relationship with the University
of Toronto Press for many years, and finalizing this volume has only
strengthened my faith in their contribution to scholarship in Canada.
In particular, I would like to acknowledge the hard work of my editor,
Siobhan McMenemy, for her generous suggestions about improving this
work. I would also like to thank Frances Mundy and James Leahy for
their attention to the final manuscript.
Of all the library and archival sources that I relied upon to complete
this work, none was as supportive and useful as the Comic Art Collection
at Michigan State University. I would like to thank Randall Scott and the
staff at the library for making the collection available to me.
Versions of many of these chapters were presented at a number of
conferences, including The Popular Print Conference at the University
of Alberta, the annual meetings of the Canadian Communication Association and the Society for Cinema and Media Studies, and ComicCraze
at the Banff Centre. I believe strongly that this work has benefited from
the insightful feedback that I have received from colleagues at these
events. Similarly, I was very pleased to be able to present preliminary
drafts of several of these chapters at the various universities that were
kind enough to invite me to speak to their students. I would especially like
to thank my colleagues at Kansas State University, Memorial University
x Acknowledgments
COMICS VE RS U S A RT
Chapter One
image contribute to a pointedly lurid sensibility. Her distracted nonchalance, head rested placidly on her palm, might be read as a testimony
of the difficulty of shocking the contemporary cultural citizen; they have
seen it all before.
That this painting addresses the contemporary art world as its subject
is merely implied, yet the jaded reaction of the diner seems to confirm
the suspicion. The enormous size of the comics image above her head
visibly recalls the blown-up panels of Roy Lichtenstein, despite the fact
that the choice of image and the rendering style are in no way suggestive
of that artist. Insofar as Lichtentsteins comic book women often pined
for absent men, we might note a connection born of longing and desire, but that association is stretched by the gratuitousness of this image.
Indeed, the artist whose work is most seemingly referenced here is Jeff
Koons, whose large and sexually explicit photographs in the Made in
Heaven series (1990) have seemingly inspired McKenzie in this work.
If we move beyond the painting itself, and dive into the critical commentary about Untitled, a number of relationships are given greater
weight. The catalogue for the 2006 Tate Triennial of New British Art, at
which this painting was exhibited, confirms that the depicted scenario is
based on McKenzies experience in the restaurant of a private art foundation that had prominently displayed Koonss sexually explicit photographs of himself and his porn star wife, Cicciolina. For McKenzie,
the catalogue tells us, this experience blurred the separation between
a social space for dining and the rarefied space for contemporary art.1
Further, Sarah Thorntons 2007 New Yorker profile of the Turner Prize
competition passingly mentions this painting in discussing artists who
have declined to be nominated for the prize. In her fleeting citation of
the artist, Thornton highlights the fact both that the painting is a selfportrait and that McKenzie had worked previously as a model in pornographic photos, thereby adding a rich new link between the depicted
figures.2 This new information invites the viewer to consider the piece
autobiographically.
Placed in the context of McKenzies career, the painting is more easily
decoded. Reading about the artist in Artforum, for instance, one learns
that her approach turns on her unerring knack for selecting the least
promising source material,3 a description that might aptly describe the
erotic comic book panel included in this work. This same article emphasizes the fact that McKenzie struck the kitsch goldmine on a sojourn to
Brussels, the capital of both French- and Dutch-language comic book
production, where she discovered a comic book tradition that extended
Introduction 5
from the adventure tales of Tintin all the way to the type of hardcore
erotica found in Untitled. Certainly, McKenzies work displayed in a solo
show at the Chelsea gallery Metro Pictures in the fall of 2005 highlighted
an interest in forms derived from comic books. Exhibited in that show
were paintings including Cheyney and Eileen Disturb a Historian at Pompeii and Lucy and Paulina in the Moscow Metro (Ploschad Revolutii) whose
visual styles recall the ligne claire storytelling pioneered by the Belgian
cartoonist Herg in the 1920s and popularized by the subsequent Brussels School of comic book artists. That show additionally featured a halfdozen of McKenzies realist coloured pencil drawings of Hergs Tintin,
a figure that the Metro Pictures press release termed the epitome of an
outdated 20th Century European identity,4 as well as monochromatic
charcoal rubbings of concrete blocks whose geometric arrangement referenced Dutch modernist Piet Mondrian. Praising the show in the Village Voice, Jerry Saltz summed up McKenzies contribution by noting she
deploys dead, dormant, and suspect styles, combining early-20th-century
cartooning, constructivism, and fascist neoclassicism in works on paper
that initially seem like appropriations and tracings but are actually personal and invented.5 This may be true for Saltz, but the fact remains that
it is only in Chelsea that Hergs work is dead, dormant, and suspect; in
the comic book stores of Brussels it is still very much alive, awake, and
admired.
The same might also be said for the cartoonist whose work McKenzie
appropriates in Untitled. Milo Manara, the Italian cartoonist whose 1983
book Il gioco (Click! ) provides the source for the panel in question, is
an award-winning and best-selling artist best known for erotic comics
work and for his collaborations with the cartoonist Hugo Pratt and the
filmmaker Federico Fellini. Few commentaries on Untitled identify the
Dutch-language edition of Il gioco, translated as De Schakelaar by Drukwerk in 1984, as the source of the image, and fewer derive meaning from
that source. Thus, critics tend to overlook the fact that Manaras story
tells the tale of Claudia Cristiani, a woman married to a wealthy older
man who, in a twist straight out of pulp science-fiction writing, is programmed to become sexually insatiable when a remote control device is
activated. The connection between masculinity, wealth, and control that
is so crucial to Manaras work is also alluded to in McKenzies painting,
but the centrality of that connection is potentially lost on viewers for
whom the comics image is simply a signifier of crass vulgarity or indicative of McKenzies ironic attraction to what Thomas Lawson defines as
recherch styles, texts, and images pungently redolent of the historical
dustbin.6 That the Manara image might itself have an art historical specificity seems implausible, and in most commentaries his contribution to
the work is reduced to the role of the producer of a found image, despite
the fact that, within his field, he is among the most famous, most celebrated, and most easily recognizable of all living artists. One reading of
Untitled might be to see it as a commentary on the relationship between
Manara and McKenzie, however improbable that reading might be. Further, and on a larger level, it could be argued that the painting offers a
reflection on the collision of the art world and the comics world that is
lost on its primary (art world) audience and inaccessible to its secondary
(comics world) one.
If we take the Manara image seriously in the context of Untitled, a psychological reading of the work is opened up. The positioning of the two
images relative to each other, and the passive, pensive demeanour of the
dining woman, presents the possibility of seeing the Manara image not
merely as a gauche decoration, but as the imaginative inner life of the
diner herself. If we imagined the entire painting to be participating in
the logics and aesthetics of comics that the inset image evokes, it is possible to conceptualize the image of Claudia as an implicit thought balloon
(minus the string of small bubbles that traditionally signifies the interior
voice of a character within a comics panel) within an autobiographical
self-portrait. Following this logic, Untitled becomes not a painting of the
ambitious artist as a disillusioned young woman,7 as Lawson would have
it, but a work that pinpoints a confessional sexual desire masked by the
disaffected posture of the protagonist. From this perspective, which proceeds from the relational positioning of the iconic elements so common
within the aesthetics of comics, the direct connection between the images can be seen to highlight the psychological longing of the diner. Following this logic, McKenzie does not appropriate the comic book image
so much as she signals a desire to be seen as Claudia is, or perhaps recalls
her own modelling past. Might it be possible to then say that she even
aspires to take on the life as it is depicted in the commodified comics
image, however ironically?
The real irony, of course, is that comic book artists have long aspired
to be treated with the seriousness that painters, sculptors, and even illustrators are accorded. In the dominant art historical readings of Untitled Milo Manara is treated as a non-entity, despite his relative fame in
the much more minor field of comic books, while McKenzie, naturally,
is accorded pride of place. In an interview with McKenzie published
in Parkett, Isabelle Graw emphasized the way that certain of the artists
Introduction 7
Introduction 9
comics material that was originally unsigned at the time of its creation.
In this respect, the case of Carl Barks is central. Barks, the creator of the
best-loved stories featuring Walt Disneys Donald Duck, worked for most
of his career in total obscurity, his published work credited to Disney
and his true identity known only to his publisher and editors. The efforts
undertaken by a small group of fans to first identify and later lionize
the specific contributions of Barks to the development of the American
comic book form demonstrate the importance of authorship in the development of comics as an art form. Similarly, this chapter addresses the
cases of Jack Kirby, the most celebrated of American superhero comic
book artists, and Charles Schulz, the renowned creator of Peanuts, in
order to emphasize how the differing status of comic books and comic
strips in the post-Second World War era structured the conception of
each man as significant creative personalities. The development of comics as a legitimate art form has necessitated the creation of a category
that we can call the comics artist. A similar process in film studies saw
the director identified as the cinematic auteur, and this chapter argues
that, in comics, the penciller has come to be seen as the predominant
creator in works where creative labour is collaborative.
Chapter 5 extends the discussion beyond individual artists to a consideration of significant key works in the comics form. Comics cannot
be legitimated in the absence of canonical works. Importantly, the development of arguments about the legitimacy of comics has rested on
the importance of a small handful of works hailed as masterpieces of
the form. This chapter examines three important milestones in the
development of the masterpiece thesis in the comics world: George
Herrimans Krazy Kat, Al Feldstein and Bernard Krigsteins short story
Master Race, and Art Spiegelmans Maus. It is in the developing critical writing around these works we can see the maturation of intellectual
and aesthetic thought about the comics form, both within the comics
world and outside of it. In particular, the tension between specifically
fannish epistemologies about the comics produced within the comics
world about Master Race and the external, scholarly discourses generated in response to Maus is examined in order to draw attention to the
persistence of legitimating hierarchies in the critical vocabulary.
Chapter 6 moves on to the final factor that has shaped the reception
of comics as art. Specifically, this chapter draws on the example of comics creators who deliberately blur the boundaries between the comics
world and the art world, often through their engagement with the socalled lowbrow art movement that is playing a larger role in traditional
10
gallery scenes. Beginning with the work of Gary Panter, whose work in
comics is emblematic of difficult aesthetics but whose work in the art
world is seen as considerably more lowbrow, this chapter asks whether
the most legitimated comics are, nonetheless, merely equivalent to some
of the least legitimated paintings. By tracing the evolution of writing
about both comics and lowbrow painting in the traditional art press, as
well as in deliberately lowbrow journals such as Juxtapoz, we can still see
a large degree of containment in the way comics are conceptualized by
the art world. Further, this chapter expands the conception of comics by
examining the relationship of cutting-edge comics such as RAW, contemporary illustration and design exemplified by Blab! and the explosion in
the world of collectable vinyl designers or artists toys. The road from
ambivalence to acceptance does not occur in a direct line but is supported by often unpredictable detours into related non-print elements
of comics culture.
The seventh and eighth chapters provide a fuller consideration of the
resources mobilized around comics in the art world. Chapter 7 examines
the role of auction houses since the early 1990s in creating a space for
the legitimation of comics by extending an economic rationale to the
conceptualization of comics as art. By positioning comic books, and original comic strip and comic book art, as both collectable and investment
worthy, auction houses, and particularly Sothebys, helped transform the
comics world. Nonetheless, the investment made by Sothebys (and also
Christies) in the development of the comics collectables market in the
1990s did not appear out of thin air. Highly publicized comics auctions
were themselves inspired by a legacy of press coverage about the economic value of old comic books beginning as early as the 1960s, as well as
by the professionalization of the comics collecting market as it was established in the 1970s by the explosive growth of a network of comic book
specialty stores as well as by the creation of the Overstreet Comic Book Price
Guide. This chapter examines the source of value surrounding comics as
cultural objects, particularly in light of theories of fetishization, nostalgia, and kitsch. Drawing on the scholarship surrounding the valuation of
art, this chapter investigates the way in which value was added to comics in a very deliberate fashion and the fissures that were opened in the
market for comic book collectables by the launch of Wizard Magazine in
1992, and the turn towards third-party certification services in 2000 that
helped to synthesize competing notions of collectable comics objects.
The last major chapter of this book considers the consecration of comics within official culture through a detailed examination of the several
Introduction 11
12
manga in the United States during the 2000s, their particular historical
specificities argue against an approach that seeks to totalize the comics world as a single internationalized field of cultural production. To
this end, discussion of manga has been elided in this volume, since the
regimes of cultural value in Japan differ greatly, as so much recent writing on Japanese visual art is quick to emphasize, from those in North
America and Western Europe. Of course, the advantage of a narrowed
concentration is greater analytic specificity. American cultural debates
around comics have historically been freighted with larger social, and
even legislative, concerns about the moral and educational purposes of
the form. As such, it offers unique insights into how aesthetic forms are
so often primarily valued according to sociological concerns about audience and industrial practices which are then translated back into the
language of aesthetics.
This book is somewhat unusual in the context of the scholarly study of
comics, which has been dominated by literary and historical analyses of
the form. In particular, by relocating the institutional sites of the comics
world away from the comic book store and the comics convention, by
placing them in the auction house and the museum, this book challenges
the prevailing orthodoxy in much of contemporary North American
comics scholarship that suggests comics are best understood as a literary and fannish phenomenon, and, further, that scholarly approaches
derived from the study of literature are the most appropriate tools for
analysing comics as an art form. This work proceeds from the assumption that a sociology of the arts approach allows pertinent and pressing
questions about comics and their place in the cultural industries to be
asked, and, further, that the analytical frameworks that emphasize the
crucial visual element of comics are particularly called for at the present
moment. The analysis of McKenzies Untitled notwithstanding, this work
does not feature a wide range of the type of textual close readings that
can be found in analyses rooted in the traditions of literature and art
history. Instead, the discussion focuses on the broader discursive frames
that relate to the comics field as a whole.
At its core, this book seeks to answer several important questions: Why
were comics excluded from the domain of art history through so much
of the twentieth century? Why, over the course of the past twenty years,
have they begun to enter into the institutions that shape art history,
including galleries, auction houses, museums, and universities? What
does this transformation tell us about comics? More importantly, what
does it tell us about these institutions? Several possible explanations
Introduction 13
14
Within this limitation, therefore, this book seeks to illuminate the shift
in discourses about comics and art that has taken place since the modernist period, changes that should be attributed to the development of
a pop aesthetic in the fine arts, the rise to prominence of postmodern
theories of aesthetics, and changes within the comics world itself. The
comics industry in the United States has its roots in a context of failure, in which marginally trained and poorly paid creators slaved anonymously in work-for-hire sweatshops churning out what they presumed
to be disposable trash for an audience of children, while, at the same
time, the most skilled, or most fortunate, of cartoonists earned lucrative
wages working on comic strips that appeared daily in the most respected
newspapers in communities around the world. The circuitous story of
how comics creators transcended those origins in order to claim a space
in respectable society is the complex and, frankly, fascinating tale at the
heart of this book.
Chapter Two
When asked if he feels that its strange that students write academic studies of comic books, Lee says, I used to think What the hell are they so
interested in comics for? These are comic strips! Ive come to realize over
the past few years that I was wrong and these people who are interested in
comics are right. Because basically, why is it any less seemly to be interested
in comics than in movies or novels or the ballet or opera or anything else?
Its an art form.
Tim Faherty quoting Stan Lee1
The scepticism expressed by Stan Lee about the academic study of comics touches on issues relating not only to the study of comics in the contemporary academy, but to the way in which comics are understood more
generally in our culture. Lees observation was reported in a 1977 profile
of the famed comic book writer and editor in the Princeton Spectrum, and
he references the place of comics in university classrooms of that period. To say that comics had little place in the humanities departments of
major American universities at that time would be a monumental understatement. Indeed, Lees contention that it should be no less seemly to
be interested in comics than in the ballet or opera was not a view that was
widely shared by academics at that time, and probably still is not today.
Despite the many challenges to the stability of the canon of Western arts
that have been launched by cultural studies scholars since the 1970s, and
the successes that they had obtained with regard to the study of culture
as an everyday lived experience, conservative scholarly disciplines, and
even some of the newer contemporary fields of cultural scholarship, still
turn up their noses at the thought of seriously engaging with comics and
18
other aspects of so-called popular culture. To this end, the institutionalization of comics in the academy, such as it is, has most often come from
departments on the margins: American studies, popular culture studies,
communication studies, and, of course, cultural studies. Nonetheless, as
these fields, like cinema before them, became increasingly of interest
to graduate students and, in turn, professors in departments of English
literature, the tide began to turn in the direction that Lee describes. Suddenly, and dramatically, literature departments became the institutional
locus of comics studies in the United States, a situation that benefited
writers like Lee much more than it did his best-known artistic collaborators, such as Jack Kirby and Steve Ditko. As art departments, and in
particular art history departments, lagged in the adoption of courses and
research on comics, the literary turn in the study of comics prevailed,
with hundreds of essays published on generic, thematic, formal, and narrative concerns raised by a host of comics and works in the domain of
popular culture.
One of the significant consequences of the literary turn in the study
of comics has been a tendency to drive attention away from comics as a
form of visual culture. Comics have rarely been considered an art form
akin to painting, sculpture, or photography, and they are not commonly
taught in courses in art history. By recuperating comics initially through
the lens of popular culture, and in scholarly venues like the Popular
Culture Association, comics have been largely hived off from the traditions of the serious or consecrated visual arts, and those comics that
are examples of what I have elsewhere termed unpopular culture have
been largely neglected in favour of analyses of the best-selling examples
of the form.2 In this way, the study of comics has offered an interesting
inversion of traditional canon-defining practices in the humanities. Matthew Arnolds call to study the best that has been thought and said was
the norm against which cultural studies scholars rebelled in literature
and art history. The study of comics, originating as it does in a post
culture wars climate, has, from the outset, granted attention equally to
acclaimed works such as Art Spiegelmans Maus as well as to the products
of the monthly superhero production factories, rarely discussed for their
strictly artistic merits. This is neither a failing nor a particular blessing
for the study of comics, and I raise it only to note that in contemporary
academic realpolitik the question of whether or not comics are an art
form is one that is diplomatically left aside.
Comics, many critics will tell you, are not art. They are many things
a poisonous mushroom growth (Sterling North), self-interpreting
19
20
21
22
23
are the absence of thought. They are, in fact, the greatest intellectual
narcotic on the market.15 Consider this selection from a 1948 article
written by the noted anti-comic book crusader Fredric Wertham:
Some fathers have told me that it hasnt done any harm to my child; after
all, when he reads Hamlet he doesnt see ghosts and want to put poison
in my ear. The answer is easy: first of all, comic books are not as artistic as
Hamlet. Second, theres only one Hamlet (and most children dont read it),
whereas comic books come by the millions. Third, there has been no other
literature for adults or for children in the history of the world, at any period or in any nation, that showed in pictures and in words, over and over
again, half-nude girls in all positions being branded, burned, bound, tied
to wheels, blinded, pressed between spikes, thrown to snakes and wild animals, crushed with rocks, slowly drowned or smothered, or having their
veins punctured and their blood drawn off.16
This passage includes all of the key tropes of the antimass culture argument as it was commonly applied to comics in the mid-century period.
First, Wertham bluntly asserts that comics lack the artistic seriousness
of the established canon of great works. Second, he derides comics, in
much the same way a critic like Greenberg does, for their mass-produced
ubiquity. Finally, he criticizes them for their sexually lurid and violent
content, which, he asserts, was a contributing factor in the breakdown of
postwar civil society in the United States. Thus, the use of familiar anti
mass culture rhetorical tropes in these examples highlights the manner
in which comics were seen not merely as an infantilized aspect of culture, as Groensteen suggests, but as a massified one. The key distinction
between these views rests in the assumption that children grow up and
move on to other, more mature, cultural forms, but the mass man, conceptualized by thinkers as politically diverse as Theodor Adorno and Jos
Ortega y Gasset as alienated by the culture of kitsch, was mentally fixed
by a lowest-common-denominator culture and therefore would remain a
threat to the mature development of society.
The first two of Groensteens five symbolic handicaps, the mixed nature of comics and their association with disreputable publics, relied
heavily on the intersection of the form with pre-existing aesthetic discourses that had little to do with comics per se. It is important to note
that both the modernist insistence on formal purity and the disdain for
mass culture would have existed in much the same fashion even had
comics never emerged as a distinct communicative form. The remaining
24
handicaps, however, owe a greater debt to the specific aesthetic properties and historical development of the form. To this end, one might
anticipate that these factors would be pre-eminent in the structuring of
the discursive dismissal of comics, but on closer inspection this does not
seem to be the case, as even Groensteen himself devotes less attention
to these elements than to his first two symbolic handicaps. He suggests
that the long association of comics with caricature and, by extension,
humour, a minor aspect of the arts, has taken a negative toll on the critical reputation of comics. While the bias against humour in the arts has
been frequently remarked upon, the connection between comics and
caricature is one that has just as commonly been used to justify comics as
to denigrate them. Similarly, when Groensteen suggests that comics suffer because of their format, their small printed size and the multiplicity
of images, it is difficult to accord this factor any great weight. Groensteen
himself devotes very little attention to the suggestion and is not able to
mount a particularly compelling case for it. While monumentality has
been an important aspect of the visual arts for centuries, it does not seem
to follow that small-formatted works have been particularly disparaged
specifically for their size.
The last of Groensteens symbolic handicaps, however, does strike me
as particularly worth considering. He remarks that the development of
comics throughout the twentieth century was largely divorced from the
development of the visual arts. In Comics as Culture, M. Thomas Inge makes
the extraordinary suggestion that nearly all modern artistic movements
and styles have either been anticipated by or reflected in the comics.17
This seems to be a difficult assertion to credit given the vast differences
that existed between comics and high modernism in the first half of the
twentieth century, differences that were seemingly exacerbated by the
rise of minimalism and conceptualism in the visual arts, movements for
which there are very few comics equivalents. Indeed, with the notable
exception of pop art, which will be discussed in the next chapter, comics
have been largely at odds with art history. Certainly, comics perpetuated
the reign of figuration during a period in which it was increasingly under
siege and out of fashion within the field of painting. While it is a commonplace to argue that comics have suffered the neglect of the art world
because they so closely clung to the attributes negatively associated with
mass culture, it is also imperative to recognize that comics have not been
recognized as art largely because until recently, with a very few exceptions, they have not actively solicited that form of recognition.
25
26
27
28
long-running works like Otto Soglows The Little King and Carl Andersons Henry something other than comics, and the demand for balloons
would eliminate Garry Trudeaus Doonesbury and Berke Breatheds Bloom
County. More importantly, these normative definitions are constructed in
such a way as to bolster claims that the first recurrent comic strip character was Richard F. Outcaults The Yellow Kid, and that the birthplace
of comics were the feuding Hearst and Pulitzer New York papers of
the 1890s, thereby rejecting claims, initiated on behalf of Swiss writer
Rodolphe Tpffer, that comics developed first in Europe. The Yellow Kid
thesis, advanced most aggressively by Blackbeard, is rooted in an American chauvinism that seeks to claim comics as a national cultural form,
tying comics to the democratic, pluralist, and family-oriented values that
are held to exemplify the American character.
The erroneous idea that comics, like jazz and cinema, are intrinsically
American has found tremendous currency among American critics, who
rehearse the claims of Blackbeard and others endlessly. Jerry Robinson,
for instance, has called the years leading to the twentieth century the
cultural stew that nourished a new American art form which proved to
be of unprecedented vigor and longevity: the comic strip, and argues
that America and the comic strip were made for each other.25 Similarly,
Maurice Horn has suggested no other form (except the movies) holds
such fascination and appeal for the general public, none is so American
in its expression, yet none has suffered so much neglect, scorn, and ignorance from the American art establishment.26 And Art Spiegelman,
opening a review of the Bill Blackbeard and Martin Williams edited
anthology Smithsonian Collection of Newspaper Comics (1977) for the New
York Times, notes that one of our most vital artistic inventions, the comic
strip, still struggles to break out of their cultural closet. In Europe, specifically France, the forms potency is much admired. The process of
appropriating our indigenous forms, like movies and jazz, and returning
them with a certificate of cultural validation is taking place once again.
At home their true value is undermined by several prevailing attitudes.27
Each of these authors, and many others, connects two important observations: that comics are fundamentally American and that they constitute a neglected art form. This appeal to a patriotic conception of comics
history bypasses discussion about the aesthetic qualities of the form in
favour of a heroic narrative of comics as the hardy underdog struggling
against the tyrannical forces of legitimate art. This mimics an image of
America itself as the hardscrabble black sheep spawned by its European
29
parents. If, as many American critics argue, the art establishment disdains
comics, then perhaps they might be validated in another manner: as folk
culture.
The initial stage of comics appreciation marked by writers like Sheridan and Waugh was followed by critics who saw in the Americanness of
the comics a reflection of American society generally. For these critics it
is the insight into national character, rather than the artistic or aesthetic
value of the works, that makes comics worthy of study. Richard Lupoff
and Don Thompson locate the value of comics in terms of nostalgia,
noting that for at least a quarter century, the comic book was the dominant element in the culture of American children, and, consequently,
it is comics that have shaped the American people.28 The very title of
Thomas Inges Comics as Culture is indicative of the authors approach to
the topic. He argues that a major reason for recognizing and studying
the comics is the fact that they are one of the few native American art
forms and, consequently, can tell us a great deal about the culture that
produced them.29 In a similar vein, David Manning White and Robert H.
Abel, in their suggestively titled The Funnies: An American Idiom, stipulate that the value of comics is located in their extraordinary cultivation
of images, mirroring what we, as a people have been like throughout
the past half-century and are like today.30 By legitimating comics primarily, or even exclusively, as a reflection of the stories that American
society tells itself, comics scholars have effectively marginalized formal
investigations and pushed aesthetic concerns to the margins of critical
discourse.31 The Americanization of comics seemed to carry with it the
promise of evading the trap set by the mass culture critique. By positioning comics not as a narcotizing and alienating aspect of mass culture,
as Greenberg and Adorno might, but as an articulation of the hopes,
dreams, and opinions of the American people in a democratic society,
comics scholars found a justification for their work in this field, albeit
often at the cost of recognizing the specific aesthetic practices of comics.
The line of argument for many scholars enmeshed in the sociological
paradigm of societal reflection is: if comics cannot be art, it suffices that
they are at least American.
The American tendency to eclipse or deny European and Asian contributions to the development of comics may have aligned with a Cold
War era ideology relating to the superiority of American cultural forms,
but it greatly obscured the possibility of conceptualizing comics as an
art form with aesthetic as well as sociological value. The insistence on
30
the American origins of comics had the effect of removing comics from
art historical traditions and situated the form squarely in the degraded
domain of mass culture. Efforts to avoid the tainting aspect of the mass
culture critique through an optimistic focus on comics as the vox populi
of the American people contributed to the status of comics as a nonart. Further, the Americanization thesis necessitated certain peculiarities
in the working definition of comics. Specifically, the problematic tripartite definition suggested by Waugh and developed by his followers
sequential panels, recurrent characters, and word balloons served less
to specify the formal attributes of comics than it did to exclude certain
non-American precursors to the form. Blackbeards definition of comics
in his 1995 book The Comic Book Century, for example, seems designed
for a single purpose: to restrict the history of the form so as to locate its
origins in the mid-1890s and thereby confirm the title of his book and
the arbitrary anniversary that it celebrates. While it may be true that all
formal definitions of media are self-interested and political, subsequent
turns towards art historical approaches to the definition of comics revealed this one to be particularly so.
Efforts to push the origin of comics further into history than New York
in the 1890s have been undertaken by a number of scholars, many of
whom trace the development of comics and proto-comics back as far as
the Stone Age and cave drawings. In his 1994 book The Comic Book, Paul
Sassienie suggests that the use of pictures to tell a story stretches back
almost to the dawn of humankind: It seems that once our ancestors
had found food and shelter, their next task was to draw pictures on cave
walls. Drawn with the vitality and elegance of great simplicity, they are
our first picture stories.32 However, this conception of the cave painting
as proto-comics did not originate with Sassienie. One of the earliest art
exhibitions dealing with comics, The Strip, Its History and Significance,
held at the American Institute of Graphic Arts in 1942, showed a Spanish cave painting that dated from approximately 3000 BC. Commenting
on this show, Reinhold Reitberger and Wolfgang Fuchs note that cavedrawings, Egyptian hieroglyphics, Hokusai books, votive tablets and the
Bayeux tapestry are of interest inasmuch as they prove that comics are
not an isolated phenomenon in the course of history.33 This laundry list
of influences was matched by Jerry Robinson, who argued in 1974 that
if we consider cartooning a means of pictorial communication, as well as
an art, then surely it all must have begun in the Paleolithic times.34 Robinson, who traces the evolution of comics from cave paintings through
Egyptian, Greek, and Roman caricature and into the Middle Ages with
31
the Bayeux Tapestry, places an emphasis on the idea that comics constitute a legitimate art form. Indeed, this is a common theme found in the
work of many critics who seek to valorize comics not as the expression
of the American people, but as an independent art form with its own
exceptional history and attributes. Moreover, it is clear that almost every
attempt to define comics as a unique art, as opposed to a sociological
indicator, begins with an appeal to incorporate cultural objects within a
longer and more prestigious critical lineage.
Common to the art historical approach is the suggestion that the Bayeux Tapestry constitutes a significant precursor to comics or can even
be defined as a comic itself. Robinson, Sassienie, Groensteen, Claude
Moliterni and Philippe Mellot, and George Perry and Alan Aldridge
have entertained this idea, among many others.35 Scott McCloud, whose
popular 1993 book Understanding Comics has done more to focus attention on the definitional issue in comics than any other single source,
argues that prior definitions of the form had been too narrow, thereby
failing to show that the potential of comics is limitless and exciting.36
In identifying an incredible wealth of ancient comics, including the
Bayeux Tapestry, McCloud can be criticized for playing status games with
comics. Specifically, he appeals to the traditions of art history in a quest
to identify important forerunners of comics by focusing on neglected or
overlooked early examples of the form and key influences on their development. A condemnation of the aspirational nature of the search for
art historical legitimacy was advanced by Les Daniels in the 1970s when
he noted that defenders of the comics medium have a tendency to rummage through recognized remnants of mankinds vast history to pluck
forth sanctioned symbols which might create among the cognoscenti the
desired shock of recognition.37 At the heart of this debate about status
anxiety is the question of definitional power. The question of whether
the Bayeux Tapestry can meaningfully be considered to be a comic is
dependent upon the definition that one chooses to employ. From the
standpoint of the Americanists with their emphasis on recurrent characters and word balloons, the Tapestry is self-evidently not a comic.
Nonetheless, from more generous perspectives the seventy-metre-long
embroidery, which tells the tale of the Norman Conquest of England
of 1066 through a combination of words and sequential images, could
indeed be meaningfully regarded as a comic. One result of such a leap
would be to negate the equation of comics with American mass culture,
undermining the nationalist argument and opening up the possibility
that comics transcend any single culture, as do the other arts.
32
33
the Egyptian bas-reliefs, the Babylonian steles, and the Pompeian murals
to the Books of the Saints and the Biblia Pauperum of the Middle Ages.39
For Horn, the absence of word balloons in these works meant that they
did not qualify as comics, and the separation of image and text, which
was often located underneath the image, was sufficient to disqualify the
contributions of Tpffer. Insofar as the question of origins has not been
resolved between American proponents of the Yellow Kid, champions of
Tpffer, and advocates of even more ancient histories, the definitional
issue remains current in comics scholarship.
If history was unable to determine the definition of comics, others
argued that the issue could be better addressed through an analysis of
the unique properties of comics as a narrative form. Although initiated
by Kunzle, the emphasis on narrative elements in definitions of comics has been significantly widened by the contributions of two scholarpractitioners, Will Eisner and Scott McCloud. Eisner, in his books Comics
and Sequential Art (1985) and Graphic Storytelling (1995), conceptualized
the idea of sequential art, drawing a distinction between the general
category of visual narrative (employed by Kunzle) and the specific forms
of that medium, comic strips and comic books. In conceptualizing comics as a unique form, Eisner focused his attention primarily on comics as
a print medium. Indeed, the first chapter of Comics and Sequential Art is
entitled Comics as a Form of Reading, and in that chapter he argues
that the format of the comic book presents a montage of both word and
image, and the reader is thus required to exercise both visual and verbal interpretive skills. The regimens of art (e.g. perspective, symmetry,
brush stroke) and the regimens of literature (e.g. grammar, plot, syntax)
become superimposed upon each other.40
The suggestion that comics are the product of the blending of art and
literature or, in a more limited sense, of image and text, is quite common in analytic definitions, even as it has proved highly problematic.
R.C. Harvey, for instance, has frequently advanced a similar notion, suggesting that comics weave word and picture together to achieve a narrative purpose. Comics are a blend of word and picture not a simple
coupling of the verbal and the visual, but a blend, a true mixture.41 Unlike Kunzle, whose definition insisted on the primacy of the image over
the text in the comics form, Harveys work, particularly in his books The
Art of the Funnies (1994) and The Art of the Comic Book (1996), is largely
concerned with the particular aesthetics of blending and the way in
which certain works achieve what he considers an appropriate level of
balance between text and image (a measure of a comic strips excellence
34
is the extent to which the sense of the words is dependent on the pictures and vice versa).42 Nonetheless, given the ubiquity of wordless comics, essentialist definitions like those of Eisner and Harvey that rely on
the integration of text and image are deeply problematic and highly
unsatisfactory from an analytic standpoint. Furthermore, while they seem
to privilege the blend between text and image, it is clear that the textual
or literate qualities of comics tend to predominate. This can be seen
in the widespread adoption of the term graphic novel as a gentrifying replacement for comics. With this term, as Catherine Labio has
pointed out, the visual element serves primarily as an adjectival modifier for the literary element.43 In other words, comics achieve their aesthetic value in these frameworks through the library, not the gallery. While
Eisners definition carries the virtue of pushing forward the notion of
comics as art, and while Harveys has served as a foundation for his
highly idiosyncratic critical evaluations of the history of the form, neither makes a compelling case that blending is analytically integral to
comics.
In Understanding Comics (1993), Scott McCloud adopts Eisners term
sequential art as a starting point but quickly qualifies it in a number of
important ways. Noting that Eisners definition seems insufficient to distinguish comics from animation or other forms of sequentially ordered
art, he proposes his own revision: juxtaposed pictorial and other images in deliberate sequence, intended to convey information and/or to
produce an aesthetic response in the viewer.44 In his attempt to provide
a normative and all-encompassing analytic definition of the form, McCloud abandons many of the attributes of comics proposed by earlier
thinkers on the subject. He erases the debate about recurrent characters and word balloons first introduced by Waugh and his followers, and
he eliminates three of the four requirements suggested by Kunzle (the
preponderance of the image, mass production, and a moral and topical narrative). Although Understanding Comics is equally concerned with
questions about the origins and history of comics, McClouds definition
attempts to reduce comics to strictly formal attributes. In eradicating history from his definition he moves the issue from what comics have been
to what they could be. In so doing, however, he proffers a definition that
appears at times to be both too narrow and too encompassing. By placing
juxtaposed images at the centre of his definition, a starting point that he
shares with almost every critic who has attempted to construct an analytic
definition of comics, McCloud very deliberately rules out single-panel
comics such as Gary Larsons The Far Side or Bil Keanes The Family Circus.
35
36
37
one in which the art world has been unable, unwilling, or unprepared
to recognize artistic value in comics. Indeed, the aesthetic value of comics has traditionally been celebrated nearly exclusively by a comics art
world (or comics world) composed primarily of creators and fans rather
than by gallery owners, museum curators, and the other patrons of the
arts that Dickie suggests are the core personnel acting on behalf of the
art world.51 Following the argument proposed by Howard Becker in his
book Art Worlds (1982), comics are better understood through the collective activities that constitute their production and circulation, not
simply as discrete end products defined by the relation of juxtaposed
images. Beckers emphasis on the cooperation between members of an
art world in the creation of the system serves as a reminder that it is this
system that constitutes the art object. Comics, following this logic, can be
defined as objects recognized by the comics world as comics. From this
vantage, the prevalence of works in comics shops that would not be regarded as comics from a functionalist perspective (art books, calendars,
posters, etc.) is unsurprising. An institutional theory of the comics world
has the advantage over McClouds essentialist definition of recognizing a
collection of Hank Ketchams Dennis the Menace as a book of comics precisely because it so clearly participates in the common institutions of the
comics world when the one-panel strip appears on the newspaper comics page, when it is collected by Fantagraphics and distributed to comic
book stores, or when original drawings are sold at comics conventions to
be hung in the buyers home as a distinct piece of comics art.
Beckers definition of the art world relies heavily on the recognition
that the production of artistic or cultural works involves the activity of
a great many people and that, absent this cooperation, the production
of art is made difficult, or even impossible. He defines the art world as
consisting of all the people whose activities are necessary to the production of the characteristic works which that world, and perhaps others as
well, define as art.52 While Becker does not discuss comics in his work,
extending his suppositions to that field is simple. Following Becker, we
can define a comics world as one of many art worlds, and specifically as
the collection of individuals necessary for the production of works that
the world defines as comics. This division of labour would include, just
on the level of production and circulation, writers, pencillers, inkers,
colourists, letterers, editors, assistant editors, publishers, marketing and
circulation personnel, printers, distributors, retailers, and retail employees. Each of these individuals plays an important role in the construction
of the comics world, and the creation of works that we know as comics.
38
This conception places the artist in the center of a network of cooperating people, all of whose work is essential to the final outcome.53
One advantage of an institutional definition of comics as those objects
presented to a comics world public as comics is that it goes a long way
towards resolving a number of the difficult border cases that have so
deeply troubled the functionalist definition, including the relation of
comics to artists books, to picture books, and to literature.
Becker notes in Art Worlds that art worlds do not have boundaries
around them.54 Nonetheless, the practice of policing the boundaries of
comics has been a hallmark of the functionalist approach to the definition of the form since at least the time of Martin Sheridan and Colton
Waugh. Furthermore, in the current period it seems that the debate
about boundaries has only intensified. Thus, while Becker sensibly suggests that art worlds typically have intimate and extensive relations with
the worlds from which they try to distinguish themselves, the drive to
identify pure examples of the comics form has reached often absurd
heights.55 For instance, in his essay on Understanding Comics, Dylan Horrocks notes that the authors belief that comics are a predominantly visual form sits guard at one of comics most fragile frontiers the one
between comics and illustrated texts (childrens picture books and so
on), but that McCloud fails to define this border at all.56 Indeed, McCloud unproblematically offers a number of childrens books, by artists
such as Maurice Sendak, Jules Feiffer, and Edward Gorey, as examples
of comics in Understanding Comics, but, in a Comics Journal interview with
R.C. Harvey, seemingly contradicts this position by arguing that childrens picture books in which there is a picture on each page and prose
beneath the image are not comics: Not if the prose is independent of
the pictures. Not if the written story could exist without any pictures and
still be a continuous whole . . . If the pictures, independent of the words,
are telling the whole story and the words are supplementing that, then
that is comics.57 This represents a transformation of McClouds previous definition. No longer are comics simply spatially juxtaposed images,
but now the images must tell the whole story independent of the words,
which supplement the pictorial narrative. McClouds re-emphasis on the
pictorial element of comics, and his desire to make an implicit exclusion
of illustrated prose from comics, are typical of many definitional gambits
that seek to distance comics specifically from childrens literature, and
the revision of his definition brings him closer to the position occupied
by Kunzle. The impetus for this desire may stem from the historical reality that, as Groensteen suggests, comics have long suffered because of
39
40
display of two facing pages is reminiscent, obviously, of Eisner and McClouds attention to juxtaposed sequential images. Indeed, following
Bader it is difficult to imagine how most objects currently understood as
comics could not now be seen as a subset of picture books, other than
her requirement on the experience for a child. It is clear that the ambiguity of this definition serves to erode any clear-cut division between
comics and picture books, and that the firmest distinction stems from
the focus on the reader rather than the formal specificity of the text
itself. Indeed, the criteria for the Randolph Caldecott Medal, presented
annually by the Association for Library Service to Children for the most
distinguished American picture book for children, specifically addresses
the issue of audience in the development of their definition of the field
of nominees: A picture book for children as distinguished from other
books with illustrations, is one that essentially provides the child with
a visual experience. A picture book has a collective unity of story-line,
theme, or concept, developed through the series of pictures of which
the book is comprised.63 Ultimately, of course, these definitions are circular, and qualifications such as essentially provides are left deliberately
vague in the interests of recognizing and celebrating the widest variety
of innovative work in the field. Yet all of these definitions highlight the
very real confusion that exists on the border of the picture book and the
comic book, an uncertainty that is perhaps only resolvable through reference to presumed readers, the constituent members of the overlapping
art worlds in this example. To further complicate matters, children also
read comics, and there is an incredibly extensive custom of childrens
comics in almost every national comics tradition.
A similar confusion enters into the functionalist definition when comics are placed alongside another similar form which has been embraced
by the art world, that of artists books. As I have argued elsewhere, the
boundary policing that exists between artists books and comics books is
one of the chief ways in which comic book artists have been erased from
the traditions of art history.64 In many ways, normative definitions of the
artists books are no more convincing than are those of comics. Dick
Higgins has suggested, vaguely, that an artists book is a book done for
its own sake and not for the information it contains. That is: it doesnt
contain a lot of works, like a book of poems. It is a work.65 Richard
Kostelanetz offers: There is a crucial difference between presenting an
artists work in book form a retrospective collection of reproductions
and an artist making a book . . . Book art should be saved for books that
41
are works of art, as well as books.66 Stephen Bury has proposed artists
books are books or book-like objects, over the final appearance of which
an artist has had a high degree of control; where the book is intended as
a work of art in itself.67 And Lucy Lippard, writing in Art in America, defined the artists book as a work of art on its own, conceived specifically
for the book form and often published by the artist him/herself. It can
be visual, verbal, or visual/verbal . . . Usually inexpensive in price, modest in format and ambitious in scope, the artists book is also a fragile vehicle for a weighty load of hopes and ideals.68 That Lippard could easily
be defining comics with these phrases demonstrates the high degree of
overlap that exists between the two categories. Nonetheless, the relationship between the two forms has often been fraught.
Because formal definitions of artists books are, like definitions of
comics, generally too vague or too specific, there seem to be more ways
to define what an artists book is not than what it is. Thus, when Bury
enumerates genres of artists books childrens books, diaries, encyclopedias, dictionaries, account books, bank books, ledgers, cheque books,
stamp albums, programmed text, wallpaper, carpet or paint sampler
comics are notable in their absence.69 For many scholars of the artists
book, it appears that comics remain largely outside the realm of consideration. Clive Phillpot, the one-time librarian to the Museum of Modern Art in New York, is one of the most persuasive voices in this debate.
While Phillpot offered a number of shifting definitions of artists books
in various venues over the years one comment from his book Artist/Author is particularly relevant to this discussion: The status of comic books
in the world of artists books is awkward, because comic books are arguably the most successful verbi-visual book form with which artists of one
sort or another are associated, and yet they have a quite separate existence. The comic books that have achieved a presence in the art world,
such as Art Spiegelmans Maus, do not stand out as prominently in the
world of comic books.70 Needless to say, and as Philpotts own example
of Maus betrays, his contention that artists books and comics have a
clear-cut and readily understood separate existence is highly problematic on formal grounds, explicable only from a bias of cultural value in
which some comics producers are denied as artists while authors such as
Spiegelman are denied as specifically comics artists.
This troubling bias on the part of art critics is also apparent in Shelley Rices contention that a number of artists like Lynda Barry, Karen
Fredericks, Gary Panter, and Mark Beyer have, by the way, adopted the
42
comic book mode wholesale and use that popular form as a platform for
their own ruminations about modern life,71 or Druckers observation
that the skills of many artists who have engaged with comics as a commercial, personal, or underground form in the 20th century have provided a rich legacy from which book artists may draw.72 In both of these
instances a distinction between artists who use comics and comics artists is
implied, and the boundaries between the two forms are reified, even
when the same person may potentially inhabit both positions. While
Drucker is more open than many critics to the possibility that comics
artists might also be producers of artists books, citing the likes of Eric
Drooker, Lynd Ward, and Franz Masereel, for example, her focus remains largely on the appropriation of the traditions of the comics form
by artists who exist largely outside the field.73 Thus, in her discussion of
Lawrence Weiner and Matt Mullicans 1991 book In the Crack of the Dawn,
published by Mai 36 Galerie and Yves Gevaert and limited to an edition
of one hundred copies, she suggests that part of its success derives from
the way it almost passes as a comic book, clearly implying that while
the book produced by these artists is not a comic, it merely has all of the
formal attributes of one.74
One reason why In the Crack of the Dawn is not generally considered
to be a comic book, despite its structural similarities, is that it circulated
exclusively in the world of artists books and not in the networks that
constitute the comics world. Becker notes that fully developed art worlds
provide structuring distribution systems to bring artworks to publics that
will appreciate them.75 In the fields of artists books and comic books,
these distribution systems are quite different. Artists books circulate
through a gallery network, and at a small number of specialist stores like
Printed Matter in New York or BookArtBookShop in London. Comic
books, on the other hand, have, since the 1970s, circulated primarily
in a network of specialty stores known as the direct market, which is
serviced by distributors specializing in comics. While that network particularly emphasizes a culture industries framework that favours large commercial publishers, it does not necessitate this model, as is demonstrated
by the openness, at least in some comics retail spaces, to handmade or
small-scale productions such as mini-comics. Furthermore, there has
been a high degree of overlap between the development of the direct
market system in North America and the increasing cultural legitimation of comics. There is no question that comic book stores have frequently been stigmatized as scarily inbred homosocial worlds catering to
43
collectors at the expense of the art form (think, for instance, of the Androids Dungeon & Baseball Card Shop run by the obese and obnoxious
Comic Book Guy on The Simpsons). Yet, it was the development of this
network that facilitated works that pushed the boundaries of the form in
new directions and opened up the field to new avenues of production
that would have been financially risky or even impossible in the newsstand distribution model. Becker emphasizes the way in which new business and distribution arrangements facilitate growth and change in art
worlds, and it seems safe to say that the comics world, despite its deep historical roots and well-established consumer base, only really begins the
movement towards cultural legitimacy once this particular distribution
network is formed. In the period in which comics shared a newsstand
distribution network with newspapers and magazines, both of which
were larger cultural industries that predated the arrival of comics as a
print genre, or, in the case of newspapers, actually incorporated comics
as a subsidiary element, comics were widely regarded as something of
a poor cousin to better-established print media. With the creation of a
large network of comics specialty stores in the 1970s, it became easier to
conceptualize comics not as a genre within mass print culture, but as a
distinct art form.
Of course, to return to where we began, it has been the specific contours of the elements of that form that have so vexed theorists of comics
in the search for a degree of definitional specificity. By conceptualizing
comics as the products of a particular social world, rather than as a set
of formal strategies, it is possible to highlight the various conventions
that are frequently used by comics artists. While most theorists of comics
have come to identify certain traits (sequential images, word/text relations, continuing characters, reproducibility, word balloons, and so on)
as essential to the comics form, given the difficulties presented by border
cases, of which childrens illustrated picture books and artists books are
but two, it seems much more productive to say that these traits are merely
conventions of the comics form, rather than the defining elements of it.
In other words, these conventions of the comics form are merely the processes that have historically allowed artists to get work done easily and
which imposed a significant degree of constraint on the work and on
the possibilities that artists could envision for the form. Over time these
conventions have been reified by comics theorists as the absolute preconditions of the form.76 By following the lead of Becker, Danto, Dickie,
Bourdieu, and other sociologists of the arts who have contributed to our
44
45
Many comics scholars, including several cited in this chapter, emphasize the interconnectedness of word and image in comics even insofar as
they may individually depart from essentialist definitions that stress this
particular aspect of the comics form, and even if their work may privilege the textual aspect of the work as a whole. R.C. Harveys admonition
is typical of the tendency of comics scholars to draw attention to the
way both text and image are implicated in the construction of comics
narratives:
The emerging critical canon is . . . laced with discussions of plot, character
development, theme, and all the rest of the apparatus of literary criticism.
But this approach ignores the narrative function of the pictures in comics.
In the best examples of the art of the comics, the pictures do not merely
depict characters and events in a story: the pictures also add meaning
significance to a story. The pictures are thus as much a part of the story as
the plot line. No serious consideration of the art of the comics can overlook
the narrative functions of pictures.79
46
47
the sophisticates have increasingly adopted the medium (first in Europe and now in the United States) for its anti-cultural qualities. If the
medium is the message, then the message of comics, with their flouting of the rules of traditional art and of civilized language, can only be
subversion.87 Horns emphasis on audience expectations, the circulation of texts, and the formal and cultural requirements of differing artistic fields underlines one key way in which comics have been socially
constructed as non-art. While Horn, Rodi, Sabin, Daniels, and others
may be correct to highlight how comics have functioned as a deliberate
anti-art, adopting, as Hatfield argues, a highbrow attitude while working
in a lowbrow form, it is important to bear in mind that even this phenomenon is both relatively new and geographically constrained.88 The
subversion hypothesis, while compelling on the surface, nonetheless has
a number of significant reservations, not the least of which would be
that it is not always true that the best-selling comics have been those that
would least impress sophisticated readers. The examples of Art Spiegelmans Maus, Hergs Tintin, and the work of Osamu Tezuka in Japan,
to take three very different examples of comic book best-sellers, are indicative of how comics can attain a relatively modest degree of artistic
legitimation even within the confines of mass production and popular
acclaim. Indeed, the social relations hinted at by Horn are far more complicated than what Rodi and Sabin have suggested in passing, and merit
much fuller consideration.
The idea that comics are subversive of high-art norms seems to be
little more than a defence mechanism. Condemned for much of their
history by proponents of legitimated cultures, participants in the comics
world have themselves adopted a rhetoric that purports to make a virtue
of their marginalized social position. Nonetheless, at the present moment it is possible to see that a new logic is increasingly at play, namely
the possibility that the comics world will be able to overcome the historical biases against comics and legitimate them as art. Increasingly, the
question of value, in the sociological sense, has come to supersede the
arid arguments over definition. Supplanting the hermetic debates over
the minutiae of form that proceed from the misplaced assumption that
any art form can be so neatly and finally categorized so as to eliminate
exceptions is a new historicism emphasizing the social place of comics
within the hierarchy of the arts. The dogged refusal of theorists from
Colton Waugh to Scott McCloud to consider comics as an art harmed
the reputation of the form as a whole. At present, any attempt to further
the discussion of the conventions of comics in the absence of a larger
48
Robert Kanigher (?) and Irv Novick, The Star Jockey, from
All-American Men of War 89 (JanuaryFebruary 1962).
DC Comics. All Rights Reserved.
Chapter Three
The comics worlds suspicion of the fine arts is nothing new. Indeed,
as was demonstrated in the previous chapter, the modernist distinction
between comics and the fine arts has historically structured the way we
understand the two forms, and almost always to the detriment of comics. Given this historical trajectory, a certain amount of resentment is
perhaps inevitable. Friedrich Nietzsche introduced the idea of ressentiment in The Genealogy of Morals (1887) in his account of the historical
emergence of what he terms slave morality. The term refers to what he
diagnosed as a tendency to attribute ones personal failures to external
forces. Nietzsche suggests that, among subordinated peoples, the ego
creates the illusion of an enemy that can be blamed for ones inferiority,
the rationalization that one has been thwarted by evil forces, and the
eventual creation of an imaginary vengeance.2 The analogy of contemporary cartoonists to the Jews under the Roman Empire, the inspiration
for Nietzsches commentary, is obviously far from perfect. Nonetheless,
the notion that internalized bitterness defines how the comics world sees
the larger art world is highly suggestive. Nietzsche argues that the creation of a slave morality necessitates a sphere different from and hostile
to its own,3 and the conception of art and comics as mutually exclusive
domains has been a commonplace that is only in recent years beginning
to be deconstructed. To this end, it is common to find cartoonists who
52
perceive their chosen field as marginal and who have, as a result, apparently internalized the feelings of resentment and envy that Nietzsche
describes. At present, it is common for these feelings to play themselves
out as an absolute rejection of the art world by those working in the comics form.
Key to the Nietzschean conception of slave ethics is the differential
power relation between subjects that are expressed as contempt and ressentiment. In a passage that seemingly anticipates the relationship of fine
arts and comics as it has manifested over the course of the twentieth
century, Nietzsche warns that we should remember that the emotion of
contempt, of looking down, provided that it falsifies at all, is as nothing
compared with the falsification which suppressed hatred, impotent vindictiveness, effects upon its opponent, though only in effigy.4 When, for
example, Clive Phillpot offhandedly dismisses the possibility that works
of comics might be classified as artists books, the division between forms
is presented as a self-evident commonplace barely requiring elaboration
or argumentation. By contrast, the pent-up aggressive feelings towards
the world of fine arts that characterizes many cartoonists ressentiment can
become an all-consuming passion that threatens to poison their work
with an easily diagnosed bitterness.
The prevalence of an antifine art disposition is so common within
the field of contemporary alternative comics creators that it seems
symptomatic of much larger issues. Peter Bagge stridently vocalized this
position in a four-page strip published in the August/September 2004
issue of the libertarian magazine Reason. The doubled scare quotes in
the title Real Art is highly suggestive of the pieces tone, in which
Bagge reports on a trip to Seattles Henry Art Gallery, a typically confusing concrete lump, housing equally incoherent art work. Bagge, who
identifies himself in the piece as an art school dropout and a practitioner of the least respected art form of all (comic books), describes his
feelings towards the art world as a mix of bemusement, resentment and
contempt.5 Striking a tone of conservative populism in arguing against
government funding for the arts, he decries the art world as a racket in
which any work that the average schmuck can comprehend is decried
by the art establishment, and diagnoses within that field a complete distaste for traditions of illustratorly craft: The fine art world claims that
they value ideas, yet they tend to consider traditional craftsmanship to be
antithetical to communicating new ideas. To them, an artist who can
skillfully paint representational images isnt really a painter at all, but
a mere illustrator. 6
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a hot artist, a young man who is sought for interviews in Artforum and for
whom the waiting list for new paintings has been cut off. Jeromes fame
derives from the skill and notoriety of another man, whose work (and
crime) he has appropriated as his own. This ironic ending, in which the
killer gets the girl of his dreams, is difficult not to read, at least in part,
as a commentary on processes of hierarchization within the art world.
While Art School Confidential works through numerous layers of irony, including the fact that Jonahs outsider paintings were themselves created
by Clowes, it suggests that the road to art world success is through coldly
calculated malice and outright thievery.
One thread that the film touches upon without fully developing is the
relationship between Audrey, the object of Jeromes desire, and her father, a famous painter. Donald Baumgarten is described by Jerome as an
old pop art guy and by his daughter as someone who should have given
up thirty years ago.11 The discussion of pop art, which is not pursued
by the film apart from this fleeting mention, is seemingly central to the
resentment issues raised in the work of artists like Bagge and Clowes,
particularly insofar as pop arts Jerome-like theft of comics-derived imagery is regarded by many comics artists and fans as having contributed
to the murder of cartooning by painting. Pop art, with its tight relationship with comics and other aspects of consumer culture, is the seemingly perfect evil in the minds eye of resentful cartoonists. While most
cartoonists of the first half of the twentieth century did not, as will be
seen in the next chapter, generally regard themselves as working in a
fine arts tradition and, consequently, did not exhibit the same levels of
resentment as their more contemporary followers, for the generation
of cartoonists who came of age in the wake of pops dismantling of the
high-low barriers in the art world the ressentiment is often palpable. As R.
Kevin Hill has recently argued, contra Nietzsche, it is not social subordination itself that generates ressentiment. Hill suggests that Nietzsche overlooks the important role of expectations in the creation of ressentiment,
particularly the failure of the world to meet expectations. Low expectations and stable situations, as might be ascribed to comic book artists
working within the highly commercialized shops of the postwar era, are
coping mechanisms for the socially subordinate. Yet, for an increasingly
middle-class population of artists, whose expectations are more expansive and mutable, ressentiment is a pressing reality. Aside from whatever
else it accomplished, by highlighting the link between taste and symbolic
power pop art has helped to open up the reading of popular culture by
those who had the cultural capital to do so.12 Now, in the wake of this
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that is filled with self-loathing, sharp parody, and bitter irony. It manages, in a single page, to succinctly convey the fraught relationship that
exists between comics and pop art that has long used comics as a source
of inspiration.
The relationship of comics and pop art has been much discussed, but
it remains particularly troublesome for many who approach the relationship primarily from an interest in comics and cartooning. Nor is the issue
particularly limited to artists of the 1990s alternative comics generation
represented by Ware, Bagge, and Clowes. Consider, for example, this
anecdote related by journeyman cartoonist Irv Novick, who worked in advertising and extensively for DC Comics beginning in the 1950s, as told by
Steve Duin and Mike Richardson in their book Comics between the Panels:
He had one curious encounter at camp. He dropped by the chief of staffs
quarters one night and found a young soldier sitting on a bunk, crying like
a baby. He said he was an artist, Novick remembered, and he had to do
menial work, like cleaning up the officers quarters.
It turned out to be Roy Lichtenstein. The work he showed me was rather
poor and academic. Feeling sorry for the kid, Novick got on the horn and
got him a better job. Later on, one of the first things he started copying was
my work. He didnt come into his own, doing things that were worthwhile,
until he started doing things that were less academic than that. He was just
making large copies of the cartoons I had drawn and painting them.15
Novicks recollections of a wartime meeting with Roy Lichtenstein intersect with common assumptions about the cultural value of pop art
in a number of fascinating ways. Lichtenstein, of course, is an artist who
is best known for his ironic reworkings of panels taken from American
comic books. Two particular comic book genres were emphasized by
Lichtenstein the war comic, with its scenes of battle that he presumably
missed while doing menial work, and the romance comic, with its crying heroines, that is subtly recalled above. Novick evokes both of these
genres in his anecdote. As an artist who himself specialized in war comics
at DC Comics in the 1950s, Novick suggests that Lichtensteins wartime
experiences served as a psychological test for the artist. Furthermore,
it is one that the artist seems to have failed according to the dominant
criteria of masculinity. One further intersection bears mention, however,
and helps to further elucidate the importance of Novicks intentions
with regard to this unusual anecdote. When he began painting in a pop
art style, Lichtenstein did indeed appropriate some of the images that
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painting Torpedo . . . Los! for $5.5 million. Why, comic book fans wondered,
was that painting based on a single panel from a comic book valued so
highly, when the entire fifty-two-page comic from which it was originally
taken cost only a dime? In the introduction to the 1991 Misfit Lit show
at Seattles Center for Contemporary Art (which notably included the
work of both Clowes and Bagge), Kim Thompson, the vice-president of
Fantagraphics Books, again raised the question of Lichtensteins role in
the comics world. He challenged the notion that comic books are simply
semi-anonymous art fodder when he wrote:
As bracing and exciting as Pop Arts celebration of the flatness, boldness
and ubiquity of contemporary images was, one of its unfortunate side effects has been to relegate comics art to the same cultural compost heap as
urinals, bricks, and Campbells soup cans.19
Here Thompson enunciates one of the two primary charges that comic
book fans lay against Lichtenstein: that his success diminished the possibility that comics could be taken seriously as a legitimate art form in its
own right. By reducing comic books to source material, Lichtenstein is
accused of having made the legitimization of comic books already a difficult task that much more challenging. Lichtenstein, therefore, is seen
not as honouring comics with his paintings but as further devaluing the
entire form by reaffirming the long-standing prejudice against cartoonists that has existed in the world of high art. This prejudice, Thompson
points out, was exemplified by the Museum of Modern Arts High and
Low show in that same year, whose first section concluded with Lichtensteins As I Opened Fire (1964). High and Low focused on how comics
have influenced developments in the fine arts, but not vice versa, and
permitted only three cartoonists (Winsor McCay, George Herriman, and
Robert Crumb) to be presented as artists in their own right rather than
as source material for other, real artists. According to the logic of High
and Low, the vast bulk of comics history can only inspire art as a sort of
mutely passive muse; it is not art itself. It was because of this apparent
snub that Fantagraphics sponsored the Misfit Lit show, with the companys founder, Gary Groth, acting as curator. Stemming directly from
this perceived lack of respect, and exemplified by the discussion of the
sale of Torpedo . . . Los! comics fans have long charged that Lichtenstein,
like Art School Confidentials Jerome, is nothing more than a thief. That
Lichtenstein made millions exploiting the work of comic book artists
who were paid extremely low page rates for their semi-anonymous work
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seems particularly galling for an entire generation of comic book artists. In his comic book parody of The New Yorker, Kyle Bakers Goings
on about Town lists a show at the Whitney Museum of American Art in
this way:
Roy Lichtenstein: The Rich Mans Vince Colletta. Lichtenstein made a
bold statement about how the comic book industry ripped off its talent.
He did this by not paying the artists who created his source material either.
Features images ripped off from Jack Abel, Vince Colletta, Frank Giacoia,
Alex Toth and Don Heck.20
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Lichtensteins detractors the displacement of originality through the incorporation of found imagery did not constitute a significant alteration.
Peter Selz wrote: These works leave us thoroughly dissatisfied . . . most
of them have nothing at all to say . . . They are hardly worth the kind of
contemplation a real work of art demands.27 Douglas McClellan, writing
in Artforum in 1963, took this line of attack further, arguing that Lichtensteins canvases failed to transform already weak material:
Lichtenstein has seemingly rearranged nothing, he has stayed reverently
close to the originals except for greatly enlarging the scale. He has avoided
the risks of transformation and he has picked a cripple for a target . . . In the
funnies, the world of human happenings is comfortably simplified by flaccid drawing, the only dimension is conveyed by mechanical dots, and life
is represented by triumphant balloons of platitudinous speech rising from
the mouths of the characters. It is like shooting fish in a barrel to parody a
thing that has so long parodied itself.28
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accomplished largely through the deployment of iconography. Lichtensteins image of masculinity is derived from war comic books, although
the artist focuses primarily on moments of triumph in which the soldier
confronts and defeats his enemy. However, in the stories from which Lichtenstein borrows, masculinity is considerably more in flux. The comic
books frequently evince moments of setback or psychological weakness
that are excised from the canvases. Thus, Lichtenstein considerably minimizes the complexity of comic book stories in order to make a point
about American culture more broadly.
The success that Lichtensteins male figures enjoy finds its corollary
in the failures of the women. The women in Lichtensteins paintings
are troubled by inner voices, represented by the thought and word balloons, that tend to exclude the external social world. In this way, the
artists works call attention to the artifice of gender roles by downplaying
the naturalist conventions that can be found in the comic books and
highlighting stylized gender practices. Thus Lichtenstein is able to incorporate sources from popular culture while asserting specialized knowledge about them and their traditions. He draws attention to the gender
codes that comic books seek to naturalize through narrative structure
and realistic rendering. Arguing along these lines, Whiting suggests that
the paintings thereby offer their viewers the opportunity to perceive
and to parody the conventions of representation and gender that the
readers of comic books ostensibly accept as natural.40 Here, once again,
the distinction between high art and popular culture is played out as the
inadequacy of the comic book form and the comic book audience, a distinction that is clearly gendered in such a way as to diminish the interests
of comic book producers and consumers.
For those interested in the comics form, this casual dismissal came as
no surprise. As was seen in chapter 2, comic books have long suffered
the slings and arrows of art critics who have dismissed them out of hand.
Recall, for example, that Clement Greenberg defined comic books the
form in toto rather than individual examples as kitsch. Those involved
with the comic book industry have rarely suffered from the illusion that
the form is well regarded among the high-culture cognoscenti. What is
perhaps more surprising, however, was how the taint of the comic books
seemingly threatened to corrupt pop art the legitimated face of commercial culture as well. Greenberg, for instance, dismissed pop or
what he termed Neo-Dada on purely formal grounds, arguing whatever novel objects they represent or insert in their works, not one of
them has taken a chance with color or design that the Cubists or Abstract
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Expressionists did not take before them.41 Two years later he suggested
that pop was a new episode in the history of taste but not an authentically new episode in the evolution in contemporary art.42 For Peter
Selz, the problem with pop art coincided neatly with Greenbergs definition of kitsch as pre-digested art. Pop art, Selz argued, was too easy to
assimilate, requiring neither sensibility nor intellectual effort to create
or admire.43 The problem with pop was that it depended on a form of
kitsch the comic book as its source. While proponents of pop argued
that the paintings served to elucidate the clichs found in the comic
book form, opponents maintained that any contamination by kitsch elements in the paintings essentially rendered the new works kitsch as well.
For those coming to the debate from the perspective of the comic book
industry, there were few opportunities to defend the form. Whether or
not pop art was deemed kitsch, in the context of the larger debate there
was no doubting the fact that the comic books were irredeemable on
their own merits.
For many in the comics world what was worse was the possibility that comic books would be revealed not simply as kitsch as beyond the boundary of good taste but as feminized kitsch, or camp.
The spectre of camp haunted comic book creators and readers in the
1960s, particularly owing to the success of the Batman television show,
which drew heavily on a camp aesthetic influenced by the quick success of pop art. Harvey Kurtzman and Will Elder, creators of the Playboypublished comic strip Little Annie Fanny, drew attention to the camp
perception of comic books in a story that found Annie and Benton
Battbarton camp-ing with his pop art cartoon blowups and his complete set of unexpurgated Green Lantern comics.44 This strip drew its
inspiration, of course, from the well-known Susan Sontag essay Notes
on Camp. Sontags argument that camp is a modern phenomenon
that encompasses a love of the unnatural and an apolitical aestheticism
that extends from kitsch, without coinciding with it, easily incorporated comic books and strips. Indeed, two of the examples that Sontag
gives as the canon of camp are comics: Lynn Wards novel in woodcuts,
Gods Man, and the old Flash Gordon comics.45 Sontags suggestion
that camp is old-fashioned and out of date, something that the critics
of comic books argued of that medium, was something that the fans
of comic books had come to increasingly fear by the 1960s. Moreover,
her suggestion that camp is a snob taste shared by mainly homosexuals, who constitute themselves as aristocrats of taste, easily aligned with
Harold Rosenbergs contention, in a 1965 article, that the new art
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and feminized. In the catalogue to the High and Low show Varnedoe
and Gopnik go so far as to argue that Pop Art saved the comics, citing
the efforts of Stan Lee Jack Kirbys collaborator on all of the early-1960s
Marvel superhero comic books to draw on the ironic detachment of
pop art to sell his own work to new audiences as the decade wore on.49
This observation accords nicely with the suggestion that, in an increasingly postmodern world, high culture has had the unanticipated effect
of making low culture available to highbrow audiences. The suggestion
that comic books might owe a debt of gratitude to pop art rather than
the other way around infuriates many in the comics industry to this
day. Further, comics fans and professionals are alert to the fact that the
ongoing critical success of pop art limits the possibility that comics will
achieve artistic legitimacy on their own terms.
Roy Lichtensteins initial critical success stemmed from the way he
worked to make comic book images strange and unfamiliar. If the status
of comic books were to be elevated, the status of Lichtenstein would be
thrown into question and possibly imperiled. From the point of view of
someone like Art Spiegelman, in his criticism of the High and Low show,
the rise of the underground generation of cartoonists should have significantly altered the status of comic books, as even Varnedoe and Gopnik
admit Robert Crumb to the MOMA show as an artist in his own right. If
comic books have seen some change in their fortunes as a result of the
contributions of Crumb and his inheritors, the next logical step according to Spiegelman is to knock off Roy Lichtenstein and take his place in
the masculinized world of high culture. For Nietzsche, the theory of ressentiment held the power to explain the overthrow of the Roman Empire
by Christianity, as the ideal of martyrdom replaced the ideals of power
and empire through a moral system that elevated pity over vitality. The
question necessarily follows: can comics overthrow the empire of the fine
arts? The desire of many cartoonists to efface Lichtensteins contribution
to art history rather than simply to exist alongside him derives primarily from a resentment that is born from the feeling that Lichtenstein
has, as Irv Novicks previously cited quote suggests, unfairly altered the
status of the work of other artists and placed them in a subordinated
position. Bruce Glaser raised this issue in a 1966 interview with Lichtenstein, Warhol, and Claes Oldenburg in Artforum:
Glaser: Well, even if there is a transformation, it is slight, and this has given
rise to the objection that Pop art has encroached on and plundered the
private pleasure of discovering interest in what are ordinarily mistaken as
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banal subjects. For example, if one privately enjoyed aspects of the comics,
today one finds this pleasure made public in the galleries and museums.50
Still from How to Murder Your Wife (1965). United Artists, Courtesy of Photofest.
Chapter Four
Professional cartoonist was not a career that Hollywood found particularly rife with storytelling opportunities in the years after the Second
World War. Even at the height of the popularity of the American comic
book and newspaper strip, only two films used the creation of comics as
plot devices: the Frank Tashlin directed Dean Martin and Jerry Lewis
musical comedy Artists and Models (1955), and Richard Quines How to
Murder Your Wife (1965), starring Jack Lemmon. Both of these films address issues of creativity and artistry in the comics industry within the
framework of romantic comedy. Artists and Models follows twin romances:
between failed painter Rick Todd (Martin) and successful comic book
creator Abigail Parker (Dorothy Malone), and between the childlike aspiring childrens book author and comic book addict, Eugene Fullstack
(Lewis) and Bessie Sparrowbush (Shirley MacLaine), secretary for Murdock Comics and Parkers model for the popular superheroine Bat Lady.
In How to Murder Your Wife, Stanley Ford (Lemmon) is the wealthy and
famous cartoonist responsible for the Bash Brannigan adventure newspaper comic strip. When he awakens from a night of heavy drinking to
find himself married to a woman who speaks no English (Virna Lisi), he
changes his strip from a spy adventure to a domestic comedy incorporating his new wife. When he later decides to kill off that character, his wife
reads it as an expression of an autobiographical wish and leaves him to
return to Italy, leading to murder charges against Ford. While each of
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these films has a screwball romantic plot, what merits attention here is
the way in which the core conceptions of the role of the cartoonist in
each film help illustrate the dominant conceptions of the place of the
comics artist during this period.
Significantly, and not surprisingly given the fact that it was produced
amid the anti crime and horror comic book frenzy of 1954, Artists and
Models presents, within the parodic context of Jerry Lewis-style slapstick
humour, the comic book industry as almost unspeakably sleazy. Condemning Parkers latest Bat Lady issue, the publisher of Murdock Comics (Eddie Mayehoff) whines: Sixty-two pages of drawings and no blood?
Not even an itsy-bitsy nosebleed? But suffering catfish, do you call this
a Murdock Book for Kiddies with no stranglings, with no decapitations?
Where are they? When Parker refuses to capitulate, Todd, who steals his
plot ideas from Eugene when the latter talks in his sleep, unceremoniously replaces her on the title. Eugene himself is presented, in a fashion
typical of the Martin/Lewis formula, as a naive man-child. Appearing
on a televised round table about the dangers of comic books, Eugene
notes that I almost became a dope reading comic books and I realize
that is why Im now a little retarded. In the logic of the film, comic book
publishers are avaricious peddlers of horrific images to children, comic
book readers themselves are mentally deficient, and the artists responsible for comic books, initially Abigail and later Rick, are nothing more
than thwarted serious artists who work in the industry only because they
are unable to find work elsewhere. Significantly, in Artists and Models not
only is easel painting considered more prestigious and honourable than
work in comics, but so too is advertising illustration. In the vision offered
by the film, comic book creation is a shameful activity it may pay Rick
Todds rent, but he nonetheless feels the need to hide the source of his
income from those he cares about most.
The situation is quite reversed in How to Murder Your Wife. As the creator
of a successful newspaper comic strip, Stanley Ford is a well-connected
man of pronounced sophistication, a member of the best clubs who is a
personal friend to the mayor of New York. He lives in a fabulously wellappointed brownstone, and his butler, Charles (Terry Thomas), caters
to his every need. The Bash Brannigan strip, which is syndicated in four
hundred and sixty-three newspapers from Bangor, Maine, to Honolulu,
Hawaii, has made Ford a wealthy and respected man, as popular with
the neighbouring construction workers as with the judges who are members of his club. The only person in the film who casts any disdain on
Fords profession is his lawyer and best friend, Harold Lampson (Eddie
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Mayehoff, ironically the same actor who played the blood-thirsty comic
book publisher in Artists and Models), who teasingly credits the success
of the strip to the fact that its hardcore pornography, softened slightly,
ever so slightly, by excessive violence and sadism. Nonetheless, this is
the only taste of high-culture snobbery towards the comic strip form
evinced by the film, and Ford is otherwise the very model of the sophisticated upper-class bachelor until his life, and personal aesthetic, are upended by the intrusion of a woman into his apartment. The dilemma
addressed by How to Murder Your Wife is the decline in masculine autonomy and authority. As was demonstrated in the previous chapter, one
significant challenge for comics has been the way in which traditional
fine arts have placed them in a feminized position. This is a theme running through this film as well, particularly insofar as Ford is the creator
of a strip that circulates in a domestic newspaper, and his syndicate encourages him to make it even more family oriented so that they might
cash in by licensing it to television, the most degraded of all domestic
mass cultural forms. In this way, How to Murder Your Wife is another in
a long line of cultural examples that conflate artistic virtue with masculinity. The films focus on normative masculinity is explicitly laid out
at its conclusion, when, during his trial for killing his wife, Ford argues
too long has the American man allowed himself to be bullied, coddled,
and mothered and tyrannized and in general made to feel like a feebleminded idiot by the female of the species. This sentiment seems in no
way intended to reflect upon the state of the speakers profession as a
creator of comics, but the fact that it could be so read is uncanny.
If, drawing on these filmic examples and following that of pop art, we
can suggest that a central historical problem of comics is a need for the
masculinization of this mass cultural form; the options through which
this might be permitted to occur are relatively narrow. While the death
of the author was pronounced by Roland Barthes and confirmed by
Michel Foucault only a few short years after the production of How to
Murder Your Wife, the power and prestige of the author function continued to beckon to comics, holding out one possible avenue to respectability, legitimacy, and even masculinity.2 While there are several ways
to conceptualize the differing portraits of the comics artist in these two
films, including the narrative requirements of the competing genres, the
star personas of the actors involved, and the varying conceptions of the
comic book relative to the comic strip in the postwar period, it seems
that one of the most significant differences stems from the rapid transformation of the role of the comics artist in the decade that separates the
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creation of the works. Indeed, one can easily argue that, in 1955 when
Artists and Models was released, the profession of comic book artist barely
existed. Certainly there were comic book writers, and illustrators who
drew the pages of comic books, but they were not generally accorded the
honorific of Artist. To those who complain that artists like Roy Lichtenstein unfairly plagiarized the work of comic book artists whom he did
not credit or acknowledge, one can offer the rejoinder that, at the time
he created his most memorable comic book derived works, comics creators were no more artists than was the graphic designer responsible for
the distinctive Campbells soup can that eventually garnered so much
fame for Andy Warhol. Where those in the comics world often conflate
artistry with the act of creation, the example of pop art reaffirms the
insight provided by Marcel Duchamp that art is more precisely about
what can be justified in the context of the art world. By that standard, in
the decade following the end of the Second World War there were no
comic book artists. Nonetheless, in a post-Lichtenstein art world, and
at a time of rapid transformation in the American comic book industry,
the possibility of recognizing individual talents within the art world has
developed. As How to Murder Your Wife suggests, however, this form of
recognition depended on an overt assertion of masculine prerogatives
and the disavowal of the mass cultural, the domestic, and, importantly,
the feminine. In short, comics needed to be aligned with the heroic
traditions of art history in order to be considered art. This narrative is
dependent first of all on the creation of the category comics artist and,
secondarily, on the identification of cultural workers who can be nominated into these roles.
Historically, this labour has fallen to comics fans. While an extremely
small number of academic scholars were actively researching comics
in the 1960s and 1970s (Donald Ault, M. Thomas Inge, David Kunzle,
and John A. Lent among them), their numbers were insufficient, and
their focus too widely divergent, to generate a substantial shift in the
prevailing scholarly discourse about comics as morally and aesthetically
abhorrent. Moreover, the efforts of these scholars were often informed
by, and deeply intertwined with, the functioning of organized comics
fandom. For Henry Jenkins, fandom, or fan culture, has at least five distinct dimensions: its relation to a particular mode of reception; its role
in encouraging viewer or reader activism; its function as an interpretive
community; its particular traditions of cultural production; and its status
as an alternative social community.3 For the purpose of this chapter, the
way in which reception crosses over within the interpretive community
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to create fannish epistemologies, or ways of conceptualizing and validating cultural works within fandom, is of particular interest. Of course,
Jenkins himself addresses these issues in his work, highlighting the fact
that the stereotypes of the fan, each of which (brainless consumers; cultivators of worthless knowledge; inappropriately fixating on devalued
cultural material; social misfits; feminized or desexualized; infantile or
immature; unable to separate fantasy from reality) can be easily read off
of Jerry Lewiss performance of Eugene in Artists and Models, amounts
to a projection of anxieties about the violation of dominant cultural hierarchies.4 For critics of fandom, the problem engendered by fans is
not merely that they champion the wrong cultural objects (superhero
comics, science-fiction films, television shows, and so on), but that they
do so in ways that fail to privilege what Pierre Bourdieu has identified
as the bourgeois aesthetic distance that has been traditionally associated
with legitimate culture.5
The distance identified with the Kantian pure aesthetic depends on a
detached disinterestedness that is both a key component of autonomous
production in the cultural field and a product of privilege.6 This distance
is absent in fannish criticism, which, though often hyper-critical, has an
extremely high degree of affinity with, and affection for, its objects of
inquiry. Significantly, fans see themselves as key participants in the fields
that interest them, particularly insofar as the division between fan and
professional in a field like comics can be slippery (as the example of
fanzine writers who became professionals in the comics industry, such
as Roy Thomas, attests). It is important to note that comics fans often
envision themselves as participating in a larger social and cultural community and, more crucially, defending the interests of that particular
community.7 This defence frequently, but not always, takes the form
of mimicking the institutions that are seen to be more legitimate than
fandom. To this end, the identification of an author for mass cultural
texts that otherwise might be regarded as authorless, and a subsequent
explication of, or even justification of, the creators point of view in particularly privileged ways functions as an attempt to align fandom with
the dominant cultural hierarchies. Where Barthes argued against the
incorporation of an authors biographical context and intentions in the
understanding of a text, fannish epistemology particularly privileges
just those elements and, in this way, hearkens back to the traditions of
authorial interpretation. Jenkins argues persuasively that relations between fans and producers can often be charged with mutual suspicion,
if not open conflict.8 It should be noted, however, that while this is
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undoubtedly true, it is far more frequently the case that, in cases where
fans establish a true author for a work, when conflicts arise, these are
perceived as stemming not so much from a distance between the author
and the fan, but between a third party or interloper and the fan. In the
case of Star Trek, for example, Gene Roddenberry is generally credited as
the creator and author of the work, with deviations from the authors
vision blamed upon other producers (Rick Berman, Brannon Braga),
television networks, actors, directors, writers, or other agents hired by
Paramount to continue the franchise who are perceived to have violated
the spirit of the authors intentions.
The fans ability to recognize and delineate authors in production
contexts in which less invested observers find only hacks is a key component of fannish epistemology. By asserting the birth of the author in
fields such as comics, fans invert dominant aesthetic hierarchies and
problematize the standards of judgment that prevail in areas like the
academy. By relying heavily on interviews, biography, and gossip in the
critical reading of texts, fandom can privilege authorial intention to an
absurd degree. This fixation on authorship, particularly in the delegitimized realm of mass cultural production, emphasizes affective relations
and tends to perpetuate the feminization of the field in the eyes of traditional scholars. Fans, who are already too close to their preferred texts
and creators, operate from a perspective that is feminized in relation to
the styles favoured by the academy because they justify their interests
without critical detachment and distance.9 It could be argued, in fact,
that, at some level, all critics and scholars are guilty of this tendency
insofar as they are interested in justifying the value of a particular creator or work by paying attention to it. Nonetheless, the fannish tendency
of the critic to align him or herself with a particular object of interest
and, further, to assert the importance of an author-based interpretation
of a work, is a key component of the way in which fandom approaches
authorship. To this end, fans can frequently be conceptualized as advocates for the authors whom they champion. Therefore, a culture of collaborative work-for-hire production in which the author of a text is not
self-evident, the first line of the defence is usually the attribution of the
honorific Author or Artist.
Retrieving the Discarded Comic Book Artist:
Fletcher Hanks and Carl Barks
In a 1994 Artforum article on the comic book artist Carl Barks, Diedrich
Diederichson opened his comments by noting that its an old story: the
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an obscure artist who briefly earned paychecks churning out pulps and
noted the artists crude and distorted drawing style, feeble ability to
draw anatomy, unwieldy and random compositions, ham-fisted narration and dialogue, and boilerplate plotting.14 Given these aesthetic
defaults, by what criteria could Hanks be classified as an important cartoonist? Central to the reclamation project is Nadels suggestive term:
visionary. Karasik has suggested in interviews that he suspects Hankss
work was fuelled by egomaniacal anger and the whiskey bottle and has
praised the fact that the cartoonists dynamic storytelling sensibility is
undiluted and filled with a righteous sense of retribution.15 In short,
Karasik argues, Fletcher Hanks unleashed his creative id on the comic
book page in a manner not unlike that of the visionary productions of
creators of art brut and naive and outsider art.
According to Karasik, the early years of the comic book industry were a
free for all in which there was no censorship, no creative guidelines, no
house styles, and no marketing devices. Left to his own devices, Hanks,
who, in contrast to the norms of the period, wrote, drew, and lettered his
own material, produced work that is far more personal than the rest of
the talented hacks working at the time.16 Interestingly, Karasik rejects
the equation of Hanks with naive art, calling it a very narrow-minded
appreciation of the mans work.17 On the contrary, he stakes a somewhat minority position when he argues that Hankss output stand[s] up
against the strongest work in comics, rooting that defence in the artists
storytelling, as well as in his sense of design and colour. Nonetheless,
the crucial element of the vindication of Fletcher Hanks can be reduced
to the fact that he was a one man band: Given the assembly line approach to most comic-book making, it is very rare to find masterwork in
comic books. Certainly there are a few exceptions: [Harvey] Kurtzman,
[Gordon] Boody Rogers, Walt Kelly, Carl Barks, Robert Crumb. All of
these artists produced work that was fuelled by a single-minded purpose
and towers over the rest of the schlock. Hanks belongs on this list.18
Thus, while Karasik rejects the conception of Hanks as an outsider artist, he crucially defends his work in terms often reserved for untrained
cultural producers. Jean Dubuffet famously defined art brut as artistic
works owing nothing (or as little as possible) to the imitation of art
that one can see in museums, salons, and galleries . . . works which the
artist has entirely derived (invention and manner of expression) from
his own sources, from his own impulses and humors, without regard
for the rules.19 This seems to be in line with Karasiks characterization
of Hankss appeal: the visionary comic book artist and alcoholic who
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worked in the field for only three years. By appropriating the rhetoric
of the naive artist, even while he disavows it, Karasik and, to a lesser
degree, Nadel recover Hanks as the forgotten man and implicitly frame
the question: What other great comics artists have been overlooked by
art history?
The comics world, of course, has long shown interest in outsider artists. The work of Henry Darger, for instance, was featured in the cuttingedge comics anthology RAW and Chris Ware provided the title art for
the Darger documentary In The Realms of the Unreal (2004). Indeed, as
the example of Fletcher Hanks so ably demonstrates, the distinction between naive art and comics art can be razor thin. In a field in which so
few cartoonists have been elevated to the status of art world insiders,
it is not difficult to see how the conception of cartoonists in terms of
outsider art might seem so appropriate. Take, for example, Don Aults
description of Carl Barks. Ault, one of the leading scholarly exponents of
the best-loved Disney comics artist, argues that Barks stories cry out to
be included in the canon of American literature because his work adds
a fundamental critical perspective to the readers intellectual exploration.20 At the same time, Ault praises the fact that Barks worked on an
intensely intuitive, almost anti-intellectual level.21 Here, Aults phrasing
draws to life the caricature of the comic book creator portrayed by Jerry
Lewis, who, while perhaps even a little retarded, is able to channel compelling stories directly from his subconscious. Elsewhere, Ault characterized Barkss talents in this way:
Barks himself was never able to acknowledge or understand consciously
the full depth, complexity, and influence of his work. At some fundamental
level deep beneath the subconscious as he once said he recognized the
power of his talent and the gift life had given him in the opportunity to use
that talent to its fullest. And he accepted the awesome responsibility that
accompanied this gift, bequeathed in part, but only in part, by Disney.22
While Ault means to flatter the directness of Barkss expression, his conception of comics artistry as intuitive supports the long-standing prejudices against the form that he is seeking to overthrow.
One of the fascinating aspects of the legacy of Carl Barks is that the
most widely read study of his work, Ariel Dorfman and Armand Mattelarts Para Leer al Pato Donald (1971), never mentions his name. Writing about the ideologies embodied by the Walt Disneybranded comics
circulating in Chile at that time, Dorfman and Mattelart credit the
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notes that, since the comic books were one of the few areas where noncollaborative work could occur, Barks recognized that the fullest expression of his talent required the intersection of the instantly recognizable
Disney characters and his own ability to exploit the possibilities of the
comic book format.26 Although he was one of a small number of cartoonists charged with writing and drawing his own work during this period,
claims for Barks as an early example of the auteur are complicated by his
submission to the Disney format. Importantly, Barks learned the storytelling techniques that he used in his comics while working for Disneys
animation division, and his characterization and figure drawing were
largely dictated by the established Disney house style.27 Further, Barkss
autonomy was significantly restricted by the requirements of his editors
who, for example, wanted to see all the major characters (Scrooge, Donald, the nephews) on each cover in order to ensure maximum exposure,
or who cut his stories to make space for advertising, an act that Barks
termed heinous butchery in a letter to one fan.28
Given the complex interplay of factors involved in publishing a comic
book based on licensed characters, even when a single cartoonist is responsible for the creation of the work, it can be difficult to establish
notions of artistic integrity. In Carl Barks and the Art of the Comic Book,
Michael Barrier implies that editorial interference from Western Publishing, rather than the artists personal changes or creative failings, contributed to the late-career decline of Barkss work. Nonetheless, Barrier,
like other fans and critics of Barks, is eager to celebrate the cartoonist,
as his book title suggests, as an Artist. He notes that artists of this kind
are rare in any medium; that one should have flourished in comic books
is incredible.29 What makes it incredible is the simple fact of corporate
control of the material, which is frequently assumed to lead to uninspired hackwork. While Barks could be accused of this in the late 1950s,
when he began to recycle plot and gag ideas from earlier in his career
(no doubt because he had to turn out a steady stream of such stories
for monthly publication, Geoffrey Blum writes), his proponents tend
to offer only the most generous readings of his work, or those that are
most conducive to reading his career as the maligned great artist working within the Disney machine.30 That Barks was poorly paid and was always, as he told Barrier in an interview, working too close to my poverty
level, amplified this conception insofar as it so neatly accords with the
popular image of the neglected and abused creative genius struggling
in obscurity.31 Thus, in the eyes of his fans, Carl Barks was transformed
from a company man into an artist because his work had a distinctly
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recognizable personal style and evinced a high level of craft within the
aesthetic constraints of childrens humour and adventure comic books
and the factory-like working conditions of the Disney empire. Significantly, it was the efforts of fannish comic book historians in the 1960s that
identified Barkss authorship, allowing a specific fandom to crystallize
around him. The consequent recognition of his comics as a form of creative self-expression rather than as mass-produced pulp widgets allowed
them to be republished in a comprehensive fashion on multiple occasions, including as The Carl Barks Library (Another Rainbow, 198490)
and The Carl Barks Library in Color (Gladstone, 19928). These expansive auteurist collections have ensured Barkss consecration as one of
the most important masters of the form, despite the fact that he had no
success outside the Disney formula. Nonetheless, given the distance that
still pervades between the comics world and the art world, Diederichson
remains correct when he observes, only in the art world, it seems, does
Barks remain virtually unknown.32
Jack Kirby: Anointing the King of Comics
In 1994, USA Today titled Jack Kirbys obituary Jack Kirby, a Hero among
Superheroes, and the New York Times suggested that he was to comics what Louis Armstrong was to jazz.33 Mark Evanier, who at one time
worked as the artists assistant, titled his biography of the man Kirby: King
of Comics.34 The foreword to the fourth collected volume of the Jack Kirby
Collector, by Tom Ziuko, elevated the praise even higher: A Man amongst
Gods, A God amongst Men.35 Hero, innovator, king, and god these are
the terms regularly mobilized to describe Jack Kirby, the most lavishly
praised of all American comic book artists. Kirbys influence on American comic books, particularly American superhero comic books, looms
as large and powerful as one of his own splash pages. Comic book industry professionals routinely pledge their fealty to Kirby, reminding readers of his place in the pantheon. The cartoonist and filmmaker Frank
Miller has written:
In the history of American comic books, there has been no single talent of
greater importance and influence than that of Jack Kirby. It would be impossible to exaggerate his contribution to the evolution of the superhero,
or to calculate exactly how much he personally advanced the art form. He
created, with Stan Lee, the creative bedrock upon which Marvel Comics
was built. Single-handedly, he developed the visual dialect, tone and spirit
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auteur-driven cinema). At the same time, comic book fandom has historically been organized around favourite artists. In many eras the greatest
attention of fans has been placed on the role of the comics artist and of
schools of visual styles often centred around specific publishers. Indeed,
in the early 1990s and at the height of the post-Moore writer-oriented
comics movement that made stars of Gaiman, Grant Morrison, Garth
Ennis, and others, the biggest celebrities in the American comic book
industry were the founders of Image Comics (Todd McFarlane, Jim Lee,
Rob Liefeld, and others), who realized great success with titles that were
widely derided as incoherently written even by the artists themselves. Of
course, a middle ground which acknowledges the creative interaction
between artist(s) and writer(s) on collaboratively produced comics is
possible and, to many, preferable. Yet the demands of Kantian notions
of genius do not accord well with credit sharing, and, as the case of Jack
Kirby so clearly highlights, the construction of an artist position is frequently implicated in the disavowal of shared ideas.
Glen David Gold notes in his Masters of American Comics essay that there
is very little pure Kirby in the world, by which he means that the artist
almost never worked alone on his comics.42 Even in the 1970s when he
turned to scripting his work at DC and, later, upon his return to Marvel,
he did not ink his drawings, nor did he provide the lettering or colouring, but always worked with other creators who took on these tasks. Significantly, when he was at his artistic pinnacle in the 1960s working at
Marvel, the vast bulk of his work was created in collaboration with writereditor Stan Lee, himself a candidate for auteur status, and someone who
has cannily managed his reputation to maximum effect. Together the
two men were responsible for the creation of the Marvel method of
comic book assembly, in which writer and artist would meet in story conference to outline the broad strokes of a plot, Kirby would pencil the
action of the story and return the pages to Lee, who would add the dialogue. The final pages would then be lettered, inked, and coloured by
other creators. One advantage of this working method is that, in its Fordist structure, it was highly efficient and allowed Lee to exercise a great
deal of editorial and authorial consistency across the so-called Marvel
universe of titles. One disadvantage was that it has generated significant
confusions among fans seeking authorial traces in the work, particularly
given that Lee and Kirby, and other artists working at Marvel at the time,
have muddied the historical waters in disputes over the inspiration for
the creation of signature characters such as Spider-Man and the Fantastic Four. Thus, in The Comics Journals special retrospective issue on Kirby,
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with Lee that went Marvel one better in terms of originality, variety, and
subtext.47 Kirbys arrival at DC in 1970 was a critical step in the process
of institutionalizing him as a major comic book artist. DC trumpeted his
arrival in an unprecedented fashion with ads in their comics announcing that The great one is coming! Kirby is coming! and, finally, Kirby
is here! Nonetheless, while Kirby was granted a greater degree of autonomy in his role as editor of the Fourth World titles (New Gods, Mister
Miracle, The Forever People), it was far from total. While DC had promised
Kirby greater artistic control, the publisher largely treated him as a journeyman. Importantly, DC offered him no ownership participation in his
characters or royalties for his work. He was contracted to provide fifteen
pages per week to DC. Notably, while working on Supermans Pal Jimmy
Olsen, DC had Supermans faces redrawn by other artists to bring his depiction more in line with their house style. When his titles did not meet
sales expectations, they were cancelled and he went to work on titles
where his editorial duties and creative autonomy were gradually eroded.
By the time he left DC to return to Marvel, his reputation had been damaged by the failures of his solo material, a result that tended to reinforce
the importance of Lees hand in the creation of much of Kirbys most
memorable works.
One other form of collaboration also complicates assertions of Kirbys
genius the fact that his published art is, in the vast majority of instances,
the result of collaboration with an inker. In the field of comics, while
the roles of penciller and inker are complementary, a hierarchy nonetheless exists between the two. A 1971 New York Times article on what
was perceived at the time as the new relevance of superhero comics
and which featured profiles of both Lee and Kirby among others, succinctly outlined the situation: Artists fall into two categories, pencilers
and inkers. Pencilers are slightly more highly reputed than inkers but,
with few exceptions, nobody in the business has much of a professional
reputation, and most are poorly compensated.48 If the Times errs, it is
in underestimating the degree to which fans draw a distinction between
practitioners of the two crafts, tending to view the penciller as the artist and the inker as a technician who merely fills in the picture according to the pencillers dictates, much like the letterers and colourists. The
Jack Kirby Collector, with its fascination with mining minute differences in
Kirbys published work, has paid a great deal of attention to the various
differences between inkers as well as to differences between photocopies
of Kirbys pencil drawings and the inked published versions.49 While the
relationship between penciller and inker could often be harmonious,
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for pages of original comic book art, particularly at comic book conventions. Because there was very little market for original comic book
art prior to this point, it had been regularly destroyed in the same way
that old scripts had been discarded. The vast majority of Carl Barkss
pages, for example, were destroyed after the comic books were printed
by Western, and Kirbys pages, once submitted to Marvel in the 1960s,
were alternately destroyed by the company or stolen by visitors to the
offices. According to biographer Ronin Ro, Kirby requested that his art
be returned to him as early as 1968 without success, and the struggle to
have the pages returned to him became a major element in the ultimate
consecration of Kirby as an artist.
While Kirby laboured under a work-for-hire agreement that prevented
him from claiming copyright on the stories that he produced, he was,
in point of fact, legally entitled to have his physical artwork returned,
as publishers purchased only the rights to reproduce the work, not the
actual physical object itself. Nonetheless, as of 1984 Marvel had not returned any of the approximately 13,000 pages of original art that Kirby
produced there in the 1960s, and many stolen pages had begun to circulate openly among comic book collectors. The debate over Kirbys art
erupted in 1984 in the pages of The Comics Journal, which reported that
Marvel had announced plans to return all of the original art in its warehouse to the artists who created it. Marvel had begun handing back artwork to artists in 1975, but pages drawn prior to that date had not been
retroactively returned. Their plan to return the original art came with a
number of strings attached. The most significant of these was that artists were required to sign a one-page waiver that acknowledged that the
pages had been drawn as part of a work-for-hire agreement. Changes to
the work-for-hire legislation in 1978 had called the provenance of some
of Marvels best-known characters into legal question. If artists who had
worked on Marvels comics in the 1960s could demonstrate that they
were freelancers at the time and were not working under an explicit
work-for-hire agreement, they could theoretically challenge Marvels
copyright claims when they came up for the initial twenty-eight-year renewals. The first of these renewals would be for the Fantastic Four, created by Lee and Kirby, and due for renewal in 1989. By pressuring artists
to sign a retroactive work-for-hire agreement in exchange for the return
of their property, Marvel hoped to stave off potential challenges to their
copyright.52
The significance of such an agreement was particularly pressing in the
case of Kirby, who had co-created so many of Marvels most successful
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characters. While it is not clear that Kirby could have won the rights to
these characters in court, it was also not entirely clear to Marvel that he
could not have. Accordingly, Marvel offered Kirby a return of a small
portion of his art 88 pages out of more than 13,000 that he had drawn
for the company in the 1960s if he agreed to sign a specially written
four-page waiver renouncing any claim that he might have to the characters that he had helped to create. Referring to the agreement as a
humiliating experience and to the corporation as a bully, Kirby refused to sign.53 Marvels attempts to strong-arm Kirby into signing the
special agreement led to an unprecedented public backlash against the
company in the fan press. The Comics Journal printed dozens of outraged
letters from fans and professionals in the ensuing months, and hundreds
of prominent comic book creators signed a petition calling for the immediate return of Kirbys art.54 Ultimately the two sides came to terms
on a new one-page waiver that Kirby agreed to sign, and the company
returned almost 1,900 pages of his original art, with the remainder was
presumed lost, destroyed, or stolen. At the same time as he agreed to
sign the retroactive work-for-hire agreement, Kirby vowed to continue
fighting for credit in the books whose characters he had originated.55
The fight for the return of Kirbys art played a key role in consolidating
fannish conceptions of the moral rights of comic book artists. For a large
and vocal segment of comic book fandom, Marvels shabby treatment of
the man they considered to be a monumental figure in the history of the
form was appalling. The situation recalled the entire history of comic
book publishing organized as an exploitative system that treated creative
talent as interchangeable, replaceable, and disposable, privileging the
maintenance of corporate trademarks over the aesthetic demands of interesting storytelling. Marvels actions highlighted for many the lack of
respect that artists working in the comics form faced, even from within
the industry itself. As such, the debate brought to light the maligned
status of the comic book artist. Interestingly, the same issue of The Comics
Journal that most directly addressed the Kirby-Marvel dispute also contained a manifesto by Canadian comic book artist Dave Sim. He called
for an end to the publisher-artist arrangement altogether in favour of
self-publishing. While in other fields a self-published book is often seen
as a vanity press production and considered mildly unseemly or a tacit
admission of failure on the part of the creator, in the comic book field,
which offered artists meagre page rates, no copyright and no royalties,
the practice took on an ethical dimension. Moreover, self-publishing had
made Sim one of the wealthier cartoonists working in comic books, and
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in the early 1990s the model was adopted by the Image comics founders, many of whom became instant millionaires when their first books
came to market.56 The debate over creators rights in the comics field
that was foreshadowed by Marvels treatment of Jack Kirby, and honed
by the success of Dave Sim and other self-publishers, structured much of
the discourse about comics as a legitimate art form within fandom over
the next decade. Significantly, it was by demonstrating to other artists the
peril of corporate contractual issues that Kirby was elevated beyond the
confines of the entertainment machine. Simply put, the story of Kirby
the artist is not based on his visual talent so much as his status as an
underdog in a vicious system of conformity and power-brokering that
usefully affirms the mythology of the artist as oppressed by a scheming,
disinterested corporate machine. The debate about creators rights that
played out in the American superhero comic book industry in the 1980s
and 1990s was fundamentally a battle about economic power couched
in moral terms and vindicated through claims of aesthetic greatness. It
reified the image of the artist as a lone fighter struggling against greater
powers. So powerful was this image of the new figure of the comics artist
as suffering martyr that it would be appropriated and applied even to
those who achieved great financial success and artistic independence in
their lifetime, as is evidenced by the career of Charles Schulz.
Charles Schulz as Tragic Figure
The best-selling critical analysis of any single comics work is undoubtedly Robert Shorts 1964 volume The Gospel According to Peanuts, a reading out of the work of Charles Schulz that, as the back of later editions
proclaim, sold more than 10 million copies.57 In that book, and in its
more fully elaborated sequel, The Parables of Peanuts (1968), Short treats
Schulzs work as what he terms an art-parable, defined as the creation
of man with no practical use except to communicate meaning indirectly
through forms that capture ones attention.58 Invoking the traditional
anti mass cultural distinction between art and entertainment (All
art involves entertainment of sorts, but not all entertainment is art.
Mere entertainment leads us away from reality etc.), he notes that the
art-parable always has something to say.59 For Short, what Peanuts has to
say is that Schulz has penned down the problem that his readers face,
and, through the use of allegory in his comic strip, he also alludes to the
solution: God.60 Shorts conclusion is certainly bolstered by the fact that,
in his commentaries on the strip, Schulz, who was a lay minister in the
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Church of God, has been so open about its religious and theological underpinnings, noting I am . . . the first to use extensive theological references in a daily newspaper comic strip, and that he attempts to present
scripture in his work with dignity and, of course, with much love.61 For
Short, the importance of Schulzs work is precisely the fact that it is not
fine art, that it is popular. The popular arts, he argues, are important
precisely because they are popular, that is to say they are enjoyed by the
same audience that Jesus sought to attract, everyone.62 In a later volume, Short Meditations on The Bible and Peanuts (1990), Short noted that
The Bible and Peanuts are excellent go-togethers, as the Bible accords
well with the humility of the comic strip form: The trouble with fine art
and sacred art is that they have a tendency to become too fine and too
sacred. But a comic strip modestly takes its place among the popular
arts. And if there was ever a book that likewise strives ceaselessly to be
popular and down-to-earth and graphically engaging, its the Bible.63
Shorts extensive written commentary on Peanuts approaches the work
through its Christian utility, celebrating its distance from fine art and
praising its enduring popularity. If popularity is essential to the success
of the art-parable, Short could have found no better ally than Charles
Schulz. Indeed, it seems likely that no other single cartoonist can rival
the career accomplishments of Schulz, who, upon his death in February
2000, was praised by President Bill Clinton for giving voice day after
day, to what makes us human, and, in June of that year, posthumously
awarded a Congressional medal in recognition of his lasting artistic contributions to the Nation and the world.64 When he passed away, Peanuts
was, alongside Jim Daviss Garfield, the most widely syndicated comic strip
in history, published in more than 2,600 newspapers, and even after his
death reruns of the strip continued to be carried by more than 2,400 of
those papers.65 Having begun his career in 1950 with only seven newspapers carrying his work, Schulz saw more than 200 million copies of his
books printed during his lifetime, making him one of the most widely
read authors of all time. Further, film and television adaptations of his
work, as well as the ubiquitous merchandising of his characters, contributed to the Peanuts brand worldwide.66
Unlike Barks and Kirby, each of whom created new characters and
stories within an entertainment empire from which they benefited exclusively as salaried employees, Schulz controlled the entertainment
empire that he built with his partners at the United Media syndicate.
In the United States, as a consequence of their tight association with
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in the affirmative. David Michaelis, author of the best-selling 2007 biography Schulz and Peanuts, argues that there are fifty years of clues to
Schulzs psychic state embedded in his strip. He depicts Schulz as a man
seething with petty resentments and driven by remorse, arguing that he
used cartooning to take a sort of revenge on the world. 75 Members
of the Schulz family, who had previously cooperated with the author on
his book, have angrily disputed Michaeliss depiction of the cartoonist.
They denounced the biography in pre-publication articles in the New
York Times and USA Today. In a fifty-page rebuttal of the book published
in The Comics Journal, Monte Schulz called Michaeliss work unintellectual and amateurish, rife with factual errors and deliberate mistakes.76
Schulzs son writes that he had asked Michaelis not to repeat that worn
out description of my father as perpetually dour and depressed, plagued
by constant insecurities and identifiable fears. That wasnt the Charles
Schulz I knew.77
While it may not have been the Schulz his son knew, it is certainly the
image of the man that has been constructed in contemporary efforts to
position Schulz as a significant Great Artist. It is notable that so many
contemporary comics artists working in serious, downbeat, or depressive
traditions, including Chris Ware, Ivan Brunetti, and Dan Clowes, have
appropriated a narrow element of the Peanuts mythology at the expense
of its vast heterogeneity. This strategy is an important element in the
process of distancing the mass cultural work from its original audience,
a historically necessary step in the process of legitimating popular works
that can be found in the examples of William Shakespeare and Charles
Dickens. In the case of Schulz, it should be noted that the comprehensive chronological reprinting of every Peanuts strip in hardcover volumes,
The Complete Peanuts, signals its status as a connoisseurs product largely
by its subdued colour scheme and morose cover images (Charlie Brown
frowning, Lucy crying, Snoopy wailing), which are at odds with the mass
market softcover editions of Schulzs work that have proliferated for decades. To many, the Complete Peanuts books seem like an incongruous way
to celebrate the work of a man who sold more than a million copies of a
book titled Happiness Is a Warm Puppy.
Ultimately, of course, the question of whether or not Charles Schulz
was the depressive figure that Michaelis depicts is an issue of limited
value. Readers of his work, particularly his earlier work, may be struck
by how different its tone is from the light-hearted comics that frequently
fill the rest of the page, but, at the same time, it is difficult to reduce
such a varied strip to a single melancholy note. Over the course of its
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half-century run the strip adopted so many different points of view, shifts
in tone, and narrative reframings that it is almost impossible to read
through a single lens. Given the vast breadth of the strips contents, it is
not a work that reveals Schulzs true personality, as his biographers and
children might suggest. Rather, the debate over Schulzs character, and
the way it shapes the interpretation of the strip and the way the strip is
then positioned as art, entertainment, or even philosophy, has to proceed as if there is a transparent relation between artist and work if the
ideology of genius is to be made manifest.
Conclusion
It is significant that none of the artists discussed here publicly proclaimed themselves as artists in the classic sense of the term. Carl Barks,
who worked in complete anonymity behind the mask of Walt Disney before being discovered by fandom as his career was winding down, was not
especially bitter about his status as what he termed a share-cropper on
old Marse Disneys animal farm.78 Barks acknowledged that he was but
one cog in a complex creative machine with strong editorial oversight
and control by the licensor. He suggested that, were a typical comic story
to fully recognize the contributions of all who worked on it, it might look
like this:
Halp! Halp! My Scalp!
Story suggestion by Oliver Oldhat
Story script by Bleakwhistle J. Morningfog
Pencil roughs by Smearcase Smudgefinger
Dialogue lettering by Grimlips Firmhand
Pen Inking by Scratchmore Vividly
Brush inking by Eustace B. Sloppy
After this monumental title would follow four panels of pratfalls by Pinhead
Pigeon. I doubt that the public would know which of the formidable array of
contributors most deserved an accolade of whatever was handy.79
Even Jack Kirby, who laboured in semi-anonymity for much of his career
before becoming frustrated by the growing fame of his collaborator, Stan
Lee, accepted the fact that comics operated as an entertainment engine,
churning out stories in which individual actors were easily replaced.
Refusing to join the Society for Comic Book Illustrators organized by
Bernard Krigstein in the early 1950s, Kirby took what he saw as a realist
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some collectors, the splash page and the comic book cover are the most
valuable parts of the comic because they are most akin to traditional gallery and museum aesthetics they are not tainted by the sequentiality
that is often held to define the comics form. Mosley, in is essay in Maximum FF, subscribes to this viewpoint: I would like to see these images
blown up to even larger proportions and hung in art museums so that
comic enthusiasts, young and old, can see their tastes and their underpinnings celebrated as art.84 Like Lichtenstein, Mosley transforms
Kirbys work first by stripping it from its context, and second by expanding its size and scope, in the hopes that this will render it art (the drawings themselves must, I feel, be seen as art, he writes).85 Yet, at the same
time, Mosley hopes to invert the power relations implicit in the relationship between the fields of comics and fine art. Where Lichtensteins
painting Image Duplicator (1963) appropriates the likeness of Magneto
from X-Men #1 in order to depict a generic superhero villain drawn by
an artist whose own history is seen as unimportant, Mosley ventures to
place Kirby on the same lofty pedestal as the rival who once duplicated
his drawings.
Ultimately, the efforts of comics fandom to establish the credentials
of Schulz, Kirby, Barks, and even Hanks is a battle for control of the
discourse surrounding these works. Mosley states quite bluntly that Maximum FF is about the art and our perception of it, and he is correct
insofar as perceptions are what is really at stake.86 The drive to create
full-fledged and self-conscious comics Artists places the creative labour
of certain select cartoonists in opposition to the industrial and corporate structures in which they created the works for which they are most
famous. Furthermore, these efforts seem to be as much about demonstrating the power of organized comics fandom as they are about the
amelioration of the reputation of the artists. For example, without the
efforts of Disney fandom, Barks would never have been acknowledged
as the creator of those works. Indeed, when he was discovered and first
interviewed by comics fans, the publication of that interview was delayed
for several years until after the death of Walt Disney because there was
a desire on the part of the publisher to maintain the facade that Disney
actually created the work until the point that it would have been selfevidently impossible for him to have done so.87 That Barks became successful as a painter of the Disney ducks in his retirement, and that he was
so widely known as an artist, is almost exclusively to the credit of comics
fans and their ability to recuperate the reputations of preferred cartoonists. Similarly, in the case of Jack Kirby, the fact that he has been hailed
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George Herriman, Krazy Kat, 11 June 1939. King Features Syndicate, Inc.
Chapter Five
Cartoons as Masterpieces:
An Essay on Illustrated Classics
Ive been designated not as a comic book artist because I did something
that got a Pulitzer Prize.
Art Spiegelman1
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essay is this: What would it require for a comic book or strip to be seen
in the same light as the great novels and plays of the Western tradition?
Schwartzs title has been inverted here so as to reverse the premise
of his initial question by asking what would be required for individual
comics works to be considered masterpieces. Several answers naturally
suggest themselves. It would be possible to suggest, for instance, that
individual works might be recognized as masterpieces within the comics world without necessarily elevating the general social status of the
form as a whole. To that end, a small number of comics works have been
widely praised beyond the field of comics, opening interesting avenues
of exploration relating to how and why certain works are seen to transcend the limitations of their form. One explanation would be that these
comics have risen to the lofty standards demanded of other, cognate,
art forms, thereby demonstrating their relevance and importance. That
said, as more and more works reach this pinnacle it becomes possible to
suggest that the terms of the debate have shifted to such a degree that
previously maligned forms, such as comics, have become a legitimate
part of contemporary cultural discussions. The real question, then, becomes: Have the criteria of value changed in this postmodern period,
or have comics artists finally begun to create works that meet the preexisting criteria for greatness implicit in Schwartzs article?
To resolve this issue, it seems useful here to return for a moment to
the work of Howard Becker. He reminds us in his chapter on aesthetics,
aestheticians, and critics that the stabilization of values and the regularization of practice requires a coherent and defensible aesthetic that
will generate a consensus around objects.4 This aesthetic, Becker argues,
is provided by aestheticians, who provide that element of the battle for
recognition of particular styles and schools which consists of making the
arguments which convince other participants in an art world that the
work deserves, logically, to be included within whatever categories concern that world.5 One problem in the case of comics has been the fact
that, as was discussed in chapter 2, aestheticians have primarily, though
not exclusively, given the bulk of their attention to the formal definition
of comics tout court, rather than championing specific styles or schools
of creation. That is to say, they tend to focus on the question of whether
a work is or is not a comic, rather than on what rank it should hold
within the field. A second problem stems from comics dependence on
a socially marginalized audience, fans, as proponents of the particular
aesthetic values associated with comics. Henry Jenkinss conception of
fans as a powerless elite brings to mind the way that competing forms
of writing and publishing are differentially valued.
In a 1983 article that analyses how literary works become masterpieces,
C.J. van Rees provides a useful framework for analysis with the contention that there are three distinct forms of critical arts writing: journalistic
criticism published in newspapers and general-interest magazines, which
offers a quick evaluation of a work; essayistic criticism published in specialty magazines, which focuses on longer and more in-depth coverage;
and scholarly criticism published in academic books and journals, which
aims at a highly specialized audience of researchers and teachers.6 Van
Rees argues that critics are co-producers of a text insofar as they not only
guide the adoption of a book, but also frame its analysis by highlighting
what is important about the work.7 For Van Rees, the three critical forms
complement each other and share numerous traits insofar as they are all
simultaneously descriptive, interpretive, and evaluative, and all lead to
the hierarchical classification of texts. It is important to note how each
stage of criticism narrows the conception of the field. The sheer bulk of
comics production means that journalistic critics can not review all comics, and an even smaller number of releases become the subjects for essayistic critics. Academic critics will take up only a tiny fraction of overall
production and are therefore the most important players in the struggle
for prestige and legitimation.8 Significantly, van Rees conceptualizes the
relationship of criticism not to power, as Jenkins does, but to the passage of time. Journalistic critics are most focused on contemporary works
(new releases), whereas academics, who claim to be more selective and
hold to a higher set of criteria, draw on creators from the past based
on a conception of artistic worth that can be reconciled within specific
theoretical frameworks.9
The strict application of Van Reess categories is problematic in the
comics world because, unlike cinema, television, music, and literature,
comics do not have a particularly strong tradition of journalistic criticism
and, indeed, are only infrequently the subject of newspaper and magazine coverage outside the comics world itself. Instead, comics do have a
specialized equivalent of journalistic criticism in the form of fan-run websites and blogs whose central purpose is to help formulate the comicsreading community, often at a distance.10 While this type of writing is
sometimes critical, it is, as noted in the previous chapter, most often defined by its celebratory nature by virtue of the absence of disinterested
critics. While most media forms are evaluated by professional critics,
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comics are most frequently reviewed by readers who have already chosen
to spend their own money on the product, a process that weeds out the
majority of potentially negative commentary. The presence of a modified, tripartite discursive model in comics necessarily raises an important
question, and one that this chapter seeks to partially resolve, namely:
What is the relationship between the celebratory exegeses of fandom
and academic writing on comics, which, according to the demands of
that field, aspires to disinterestedness? To unpack the tight connections
that exist between comics fandom, comics scholars, and writers and critics concerned with the arts broadly, it will be instructive to examine a selection of comics works routinely held to be masterpieces of the form.
In so doing, it will be easier to perceive a transformation of the comics
object than a shift in the legitimating logic of the art world brought on
by a new attention to comics. Indeed, it is still fair to say that, for the most
part, there is almost no thought given to comics, as a form, by the art
world, but that singular works, often perceived as sui generis, are nonetheless welcomed within the field of legitimate culture. This phenomenon
cuts to the heart of what Art Spiegelman means when he says that he has
been designated as something other than a comic book artist, and it is
crucial in terms of the understanding of the social position occupied by
comics as an art form.
Krazy Kat: The First Comics Masterpiece?
In a 1946 book review for Partisan Review, Robert Warshow described the
adherents of Lumpen culture as those who have no real stake at all
in respectable culture. These are the open enemies of culture . . . these
are readers of pulp magazines and comic books, potential book-burners,
unhappy patrons of astrologers and communicants of lunatic sects, the
hopelessly alienated and outclassed.11 For Warshow one of the signature conservative thinkers commonly grouped among the so-called New
York Intellectuals and an intellectual contemporary of Schwartz the
aesthetic alienation of the comic book reader was so extreme that the
political consequences appeared dire: They are ready to be assured and
irresponsible, they are ready to say: Shoot the bankers, or Kill the Jews,
or Let the Nazis come.12 Of course, the authors equation of comic book
reading with the worst attributes of what Jos Ortega y Gasset had termed
the mass man, was merely an extreme example of the anticomic book
rhetoric that characterized the pages of many respected journals of opinion in the post Second World War era. At the same time, however,
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the more his living ideal becomes herself. Hence needless to add the
brick.18 For these artists and critics, it is clear, Herrimans Krazy Kat was
a significant aesthetic accomplishment a masterpiece of the comics
form something so singular among the degraded and degrading comics culture that it shone like a beacon, an exemplar of the potential that
was so regularly squandered by practitioners of the comic strip.
If Krazy Kat were to be considered a masterpiece according to the critical standards of the first half of the twentieth century, by what criteria
could this claim be substantiated? What were the characteristics of the
strip to which these writers and artists so favourably responded? Martin
Sheridan, author of Comics and Their Creators, suggested in 1942 that the
highest-browed critics in the world have joined with the masses in acclaiming his distinctively original style of art, while, in The Comics, Coulton Waugh deemed Herriman the only cartoonist worthy enough to be
given his own chapter, arguing that the artist was always experimenting,
searching for the perfect expression of his unique personality.19 For
these early critics of the comic strip form, Herrimans genius could be
best located in the works formal elements, particularly in the drawings.
Nonetheless, other critics singled out the strips themes, as we have seen
with Seldes and cummings, as well as its use of language. In Comics as Culture, M. Thomas Inge praised the strip for its free and footloose way with
the English language, and in an article in the Journal of Popular Culture
comparing Herriman to Erasmus of Rotterdam, Tim Blackmore noted
that the cartoonist is both aware of and in love with language.20 Celebrated equally for his innovations in both drawing and writing, Krazy Kat
was slighted only occasionally for the thinness of its plot, which revolved
largely around three characters: Krazy Kat, who, in an inversion of the
natural order, longed for romantic love with Ignatz Mouse, who in turn,
sought only to brain the cat with bricks, and Offissa Pup, the dog who
protects the cat, whom he himself loves, by jailing the mouse. As Seldes
noted, the brick, charged with emotions, is not an element of violence
but is itself a powerful symbol. Moreover, he argues, the theme is greater
than the plot.21 Inge also regards the plot as largely incidental, focusing instead on what he sees as the strips key characteristics: a childlike
simplicity and sense of wonder, an aggrandizement of the unreasonable,
a reversal of the logical order of things, a denial of common sense, a continuous transmutation of objects and landscapes, and a disorientation
for the reader with regard to a rational frame of reference.22 Thus, in
sum, Krazy Kat is acclaimed for its formal inventiveness, its spirited openmindedness, its creativity and innovation within the limitations of the
comic strip form. All of these elements, which endeared it to serious artists and critics, also tended to make it esoteric and inaccessible to most
comic strip readers. While the work was long-running because it had a
strong champion in newspaper magnate William Randolph Hearst, it
was never particularly popular and, in its later years, might have been
cancelled were it not for the dedicated support of the syndicate owner.
Patrick McDonnell, Karen OConnell, and Georgia Riley de Havenon,
whose book Krazy Kat: The Comic Art of George Herriman is the most sustained analysis of the merits of the strip, have argued that Krazy Kat was a
brilliant work of nonsense, farce, and whimsy, touched with heart and,
further, that Herriman was a poet of the comic strip form, a term that
has come to connote unparalleled artistry in the face of popular indifference.23 Thus, in the era before the formation of organized comics
fandom, critics could single out exemplary works of comics, but did so
by aligning them with standards imported from other art forms. As late
as the mid-1940s, an era in which Lumpen culture was still seen to be
a significant social concern, there was virtually no effort made, nor even
possible, to enumerate an aesthetic position that could justify Krazy Kat
in terms of its contributions to the comics form. That would change with
the rise of organized comics fandom in the decade that followed.
EC Comics and the Aesthetics of the
Comic Book Masterpiece
While Robert Warshows interest in comics did not run deep, he did
return to the subject almost a decade after he praised Herriman. In a
1954 essay on his son, Paul, that touches upon EC Comics fandom and
the movement against horror comics exemplified by the writings of
Dr Fredric Wertham, Warshow softened the sharpness of earlier criticisms
of mass audiences while nonetheless holding to his position against mass
culture. Reading his sons EC Comics, the critic suggests that the works
display a certain imaginative flair.24 Comparing the satire of American
popular culture offered by Mad and Panic to the clowning of Jerry Lewis,
he acknowledges that the magazines are apparently popular among college students and admits to reading them with a kind of irritated pleasure.25 ECs crime, horror, and science-fiction stories, on the other hand,
display the same undisciplined imaginativeness and violence without the
leavening of humor, and the result is an utter lack of modulation that
feeds into a childs desire to receive immediate satisfaction.26 In the end,
having considered the magazines themselves, Pauls arguments in their
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were Jack Davis, Will Elder, Jack Kamen, Johnny Craig, Wally Wood, Graham Ingels, John Severin, Al Williamson, George Evans, Alex Toth, and
Frank Frazetta, each of whom has come to be regarded as an important
figure in the history of American comic book illustration even while, for
the most part, they remain largely unknown outside the circles of comics
fandom. Further, because EC was among the earliest comic book companies to consistently credit their artists work, the relative fame of these
artists was heightened among comic book fans of the period. Evidence
of the continuing interest in EC as the best publisher of its time can
be seen in the fact that its catalogue of works has been republished no
fewer than eight times, including as a series of artist portfolios published
by Russ Cochran from 1971 to 1977, as a comprehensive EC Library of
hardcover black and white books beginning in 1978, and, beginning in
2006, as a newly re-coloured collection of hardcover books known at the
EC Archives. Significantly, each of these many reprint efforts positions
the EC output as an entire collection, suggesting that it is the entirety of
the EC line that is important within the history of the American comic
book industry, rather than selected works of individual writers or artists.
At the same time as they have been widely praised within comics
fandom, the EC titles have been the source of controversy. As early as
1954, Warshow addressed the postwar campaign against crime and horror comics as a battle between Fredric Wertham and William Gaines,
and that framing of the issue has largely held over the ensuing halfcentury. In April 1954, both Wertham and Gaines testified in New York
before the United States Senate Subcommittee on Juvenile Delinquency
on the issue of the relationship of comic books to youth criminality. Wertham maintained, as he argued in Seduction of the Innocent, that crime
and horror comic books were a contributing factor in the rise of juvenile
delinquency. Gaines, speaking after Wertham, refuted this charge. The
televised hearings were widely publicized at the time, and Gainess poor
performance in front of the committee (he testified that a cover image
illustrating a womans decapitated head with blood coming from her
mouth was in good taste) had the effect of convincing many comic
book publishers, including Gaines, to adopt a self-censoring production
code. When Gainess comics fell afoul of the newly implemented code,
and when changes in the magazine distribution landscape left him fewer
opportunities to sell his publications, Gaines abandoned his New Trend
titles for New Direction. These titles, much less widely acclaimed and
much less financially successful, were unable to support the company,
and in 1955 EC converted the successful Mad to magazine format and
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abandoned the comic book field. For many fans and historians, this decision marked the turning point in American comic book history, the
moment at which the most unique and challenging comic book publishers left the field. Indeed, David Hajdu, whose popular history The Ten
Cent Plague casts the anti-horror comic book story precisely as a showdown between the heroically noble Gaines and villainously censorial
Wertham, has argued that the death of EC Comics coincided with the
moment when comics lost their idiosyncratic appeal to young people.32
Positioned as the aesthetic highpoint of the periodical comic book, the
EC story is traditionally read by the comics world as a tragedy in which
outside forces extinguished the brightest ray of light within the field.
The acclaim accorded EC Comics is not simply a matter of historical revisionism. The attention paid to the company stems in large measure from the fact that its major works have been continuously reprinted
(something that is not true of the vast majority of American comic books
of the period). It must also be noted that, even at the time they were
actively publishing new work, EC generated a much more organized fan
following than did their competitors. In part, the company itself facilitated this fandom. Lacking ongoing characters in their titles like Superman or Batman that would spur repeat purchases, EC used a clubhouse
strategy in their titles to generate fan identification with the small company. Crediting individual artists was one strategy that would humanize
the creators and make them seem approachable to readers, encouraging
reader identification with EC as a small, outsider publisher striving to
raise the level of the form. Beginning in 1953, EC took this a step further by organizing the EC Fan-Addict Club. For the cost of twenty-five
cents, EC fans received a membership kit and the Fan-Addict Bulletin.
About 23,500 fans became members of the club. Printed on both sides
of a single sheet of paper, the Fan-Addict Bulletin provided news about
upcoming EC publications and gossip about the personal lives of the
artists. The first issue (November 1953), for example, noted that George
Evanss wife had just given birth to a daughter, that the Kamens were
expecting their third child, and that the Craigs had adopted a Scotch
terrier named Scruff.33 Perhaps the most important feature of the first
Bulletin was the creation of a back-issue trading post in which readers
were encouraged to write in with their name and address if they had
old copies of EC back issues for sale or trade. Dozens of names and addresses were published in the second issue (March 1954), facilitating the
creation of a correspondence network among EC fans. At the same time,
the first issue of the Bulletin announced the release of two issues of Bhob
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limited success. A 1964 New York Times review of his work at the Salpeter
Gallery on 57th Street read in its entirety: A show that gives the impression of an illustrator trying to be an artist, with the help of a good color
sense. The recognition of subject matter immediately switches most of
these pictures into banality. One that survives recognition is Orestes. 38
With reviews like this, Krigstein was unlikely to be well remembered for
his paintings, no matter how much Harvey Kurtzman may have thought
him a fine artist. Instead, he is remembered almost exclusively by comics
fandom, and almost entirely for his work on Master Race.
Krigstein was not one of the core EC artists, having come to the company later than many of his contemporaries. He produced only 251
pages for EC, in comparison to more than 1,200 each for Davis, Ingels,
and Kamen, but eight of those pages are among the most celebrated in
comics history, or, as Sadowski puts it, the story that assured his comics immortality.39 Drawn in March and April 1954, literally at the peak
of the anti horror comics controversy, Master Race tells the story of
Carl Reissman, a paranoid man who descends into the New York subway system only to be confronted by someone from his past. A flashback
reveals that Reissman was involved in the Holocaust, and at the storys
climax, the reader learns that he commanded the Belsen concentration
camp. The man from his past is a Holocaust survivor now seeking vengeance; as he flees, Reissman stumbles to his death under the wheels
of an oncoming subway train. While its subject matter, with its explicit
references to Nazi atrocities, is unusual for a childrens comic book, the
narrative itself, which leads the reader to initially misidentify Reissman as
a survivor only to reveal him as the commandant, is typical of Feldsteins
twist ending approach to storytelling. Despite its heavy theme, there is
not much to distinguish the script, whose twist does little to illuminate
the narrative situation, comment upon the characters, or provide insight
into the atrocities of the Second World War. Further, Krigstein fundamentally altered the plotting and the pacing of the work by re-editing it
on the drawing boards and expanding it by one-third its original length.
Thus, it seems that virtually everything that is frequently praised in Master Race is a contribution of the artist and is derived from the visual side
of the comics form.
Krigstein himself recognized Master Race as an important piece in
his comics career. In a 1962 interview with Bhob Stewart and John Benson, he indicated that the story was his one favorite and that in that
one I think I reached a high point in developing my breakdown ideas . . .
I happen to be extremely proud of it; I think its a very serious effort.40
The notion of breakdown, or page layout and design, is central to Krigsteins conception of the story and crucial to his demand for additional
pages so that the relation of image to text would be restructured. In his
words: What I was fighting against all the time was that the text should
be expanded at the expense of the story. What I would have wanted to
do would be to expand the story so that the pictures would take up more
room. In other words, in [Feldsteins] five pages stories, I would have
wanted to do that in about fifteen pages.41 The importance of the artists
contribution relative to that of the writer was widely recognized in discussions of Master Race in the fan press. Certainly the most notable piece
of essayistic criticism on the story, An Examination of Master Race by
John Benson, David Kasakove, and Art Spiegelman, published in Squa
Tront #6 (1975), makes that case explicitly. Calling it one of the finest
stories ever to appear in the comics form, the authors note that it is
obvious that it is the artists contribution that lifts the story out of the
context of the twist ending comic book story and makes it a memorable
artistic experience.42 The analysis presented by the authors, originally
written by Spiegelman as a college term paper and later expanded by
Benson and Kasakove, is a highly detailed page-by-page formalist reading of the techniques used by Krigstein in the story. The authors argue
that the style used in Master Race is the antithesis of traditional comic
book illustration, downplaying exaggeration and frequent close-ups in
favour of a more distanced and objective portrayal of events. Specific
formal devices used throughout the short story are singled out for praise,
including the sense of depth, the conceptual unity of images across tiers,
the juxtaposition of text and image, the undermining of realist tendencies during moments of heightened intensity or trauma, the use of a
flashback narrative structure, the utilization of subjective time, the transformation of panel sizes to heighten drama, and implicit references in
the story to painters such as Piet Mondrian and Edvard Munch.43 In all,
the authors identify formal and thematic significance in virtually every
panel of the eight-page story, constructing an argument that the layers
of meaning and detail both in its form and visual content that will reward attentive multiple re-readings of the work.44
Despite the acclaim afforded Master Race, Krigstein was not a uniformly beloved figure within EC comics fandom. A letter from Gary
Arlington in the sixth issue of Squa Tront, an issue that was entirely dedicated to Krigstein and which included the lengthy examination of Master Race, indicated simply: I will make it a point not to include this
issue as part of my life, and the letters published in the seventh issue
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Because it was serialized in RAW for years before it was collected and
presented to a public beyond the confines of the comics world, Maus was
widely discussed within comics fandom long before it was taken up by
journalistic critics and essayists in the mainstream press or in the academy, although writers in both realms subsequently devoted significant
attention to the books forms and meanings. Spiegelman himself has
long been the subject of approving critical discourse in the pages of The
Comics Journal, the magazine that most strongly advanced the form of essayistic criticism within comics fandom and which was most responsible
for championing a vision of comics as a legitimate art form. In a 1978
article in the Journal John Benson, co-author with Spiegelman of An
Examination of Master Race, noted at some future time it may well
become apparent that Art Spiegelman is perhaps the most innovative
talent of the comics form in this decade.52 Many would argue that Benson misses the mark only with his tentative perhaps. Reviewing the first
issue of RAW two years later, Bill Sherman praised Spiegelmans ability
to contrast pulp convention and academic aestheticism, while Dale Luciano described him as the opposite of a hack because he seems never
to execute a piece of work until its concept and direction are clear in his
mind.53 Thus, in the pages of The Comics Journal, Spiegelman was quickly
established as the creative force behind the most important art comics
magazine of its era (everything in this magazine reads through the filter
of Spiegelmans unique perspective) and as an avant-garde synthesizer
of the interests and histories of fine art and comics.54 The critical debate
over the merits of Maus in The Comics Journal played a key role in developing that magazines aesthetic orientation and, consequently, refined the
connoisseurist position in the fan press.
Of all the Journals critics, it was Dale Luciano who first recognized
the potential importance of Maus. Reviewing the second issue of RAW,
which included the first chapter of Maus, he notes that if Spiegelman
ever completes the entire work it could well end up a masterwork.55 In
the coming years Luciano, now acting as associate editor of The Comics
Journal, maintained his enthusiasm for the work, arguing, in a review of
RAW #4, that the Maus chapter displays an uncommon intelligence and
a clearheaded purity in the plotting and drawing, together with an absence of sentimentality and platitudinous sermonizing.56 When the first
volume of Maus was released in book form in September 1986, the first
and second print runs (totaling 35,000 copies) sold out in less than two
months and a third printing was rushed to stores.57 Luciano reviewed
the work for a third time in The Comics Journal. He opened his review by
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flashback structure is ruptured only by the irreconcilable arrival of photographic evidence.75 For Linda Hutcheon, Mauss double narrative line
simultaneously asserts the validity of the testimonial and questions the
reliability of representation: it accepts both the truth and the vagaries of
memory.76 Thus, scholars have generally regarded Spiegelmans task as
imposing, through his use of the comics form, a structure upon his fathers oral testimony and his own process of constructing that structure.
Further, comics are widely regarded as an appropriate or even necessary
form through which Spiegelman can unite disparate elements (past and
present) into a testimonial chain. At the same time, of course, not all
links in that chain are given equal weight. Significantly, while the panels
illustrating the contemporary aspects of Maus are generally presented in
a traditional grid pattern, those set in the past are much more open to
unusual layouts. It was Spiegelman himself who highlighted the fact that
in Master Race, another kind of Holocaust survivor narrative that uses
a flashback structure, the shape and size of panels contribute functional
elements to the subjective use of time and memory in the comics form,
something that he seemingly draws upon to structure his own work.
The attention Rosen and others have given to Maus as oral narrative
fixes another of the poles around which the book has been read in contemporary scholarship. For many critics, there is little doubt that Spiegelmans telling of his fathers tale constitutes an important contribution
to the oral history of the Holocaust, and the work is seen to be groundbreaking not as a comic book but as a Holocaust memoir for its content
rather than for its form. Michael Staub stresses that despite its unusual
status as a comic book, Maus remains remarkably traditional in its documentary strategies for relating its oral narrative, and a significant part
of those traditions is the idea that Spiegelmans text records dialogue
and accent accurately.77 Pekar, in his critique of Maus, argued that Spiegelman was selective in his use of accents, stressing it when portraying
Vladek but omitting it completely for characters like Franoise.78 Other
critics, however, do not always follow this lead. Writing in the Oral History
Review, Joshua Brown acknowledges that Spiegelman has not provided a
verbatim transcript of his fathers testimony but, nonetheless, suggests
that his use of language is remarkable in its exactitude and lack of bravado.79 Similarly, Alice Yaeger Kaplan argues one of many extraordinary features of Maus is that Spiegelman gets the voices right, he gets
the order of the words right, he manages to capture the intonations of
Eastern Europe spoken by Queens. He puts us in the cultural space of
those impossible father-son dialogues without ever being obvious about
it.80 Alan Rosen insists that Spiegelmans work challenges the fitness of
the German language to represent the Holocaust, and, by placing fluent colloquial English in the foreground in the flashback sequences, he
moves that language from the outside to the inside of the Holocaust
while, at the same time, positioning English as foreign in order to frustrate American readers and move them from inside to outside the Holocaust.81 For Rosen, the fact that the Vladek of Rego Park is the only
character in the book with an accent, that it is for him alone that Spiegelman reserves the distortions of syntax, the malapropisms, the quirky
idiom, contributes to the authority that is granted to Vladeks testimony
throughout the text.82 Finally, Michael Rothberg argues that Maus is a
comic book driven by the word.83 In focusing on the use of dialogue in
the work, Rothberg, drawing on the tapes of Vladek recorded by Spiegelman, notes that the son alters the statements made by the father. For
instance, in the book Vladek says How amazing it is that a human being
reacts the same like this neighbors dog, while on the tape he said only
How amazing it is that a human being is like a dog.84 Since this change,
insofar as it is an expansion of Vladeks text, cannot have been made simply to accommodate the restricted space of the word balloon, Rothberg
suggests Spiegelman alters the testimony to keep up with the changing
language habits of contemporary English-speaking Jews. Rothberg suggests that this subtle gentrification that registers the uneasiness at the
heart of Jewish identities, as well as their susceptibility to change over
time can be read either as a possible form of Jewish self-hatred or, alternately, as a form of irony.85
The ambivalence identified by Rothberg, the tension between irony
and moral authority that is implicit in Spiegelmans use of fractured English in his fathers oral testimony, resides at the centre of the scholarly
discussion of Maus. Specifically, conceptions of postmodernism have
been crucial to reading Maus in a critical manner. For many critics, it
is the very fact that Spiegelman has crafted a Holocaust comic book
that makes the work quintessentially postmodern. Daniel Schwarz, for
instance, suggests that by using cartoon figures to present the Shoah,
Spiegelman creates in his Maus books a wildly inventive bibliocosm that
invites us to look on the major topoi of the Shoah from a radically innovative formal perspective . . . In their use of comic-book forms, the
Maus books are experimental, postmodern, and radical.86 For Schwarz
and others, the comics form seems wildly inappropriate to the subject,
instantly creating a clash of high seriousness (the Holocaust) with low
culture (the comic book, with its traditionally escapist or humorous
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traditions). Thomas Doherty, while conceding that Spiegelman has created a work that is moving, absorbing and enlightening, suggests that
the very notion of this work is obscene on its face.87 Alison Landsberg,
meanwhile, regards the scene in which Vladek picks up a piece of discarded telephone wire from the trash with the intention of repurposing
it as a metaphor for the work as a whole, arguing that the recirculation
of the story in a different, that is to say comic book, form highlights the
potential usefulness of the Holocaust in America.88 That Landsbergs
metaphor positions the comic book form, like the telephone wire, as
garbage goes almost without saying. A different approach is offered by
James Young, who counters writers like Schwarz by noting that comics, as
a form, are not intrinsically postmodern but that Spiegelmans use of the
form is.89 For Young, Maus is particularly concerned with problematizing
Jewish memory through a compulsive, postmodern inquiry into the possibility of its own production. As Maus feeds on itself, recalling its own
production, the formal elements, such as the shakiness of his hands line
in the drawings, underdetermine the pictures so as to inflect the book
with the dislocutions, associations, and paralysing self-reflections that
are a part of memory-telling.90
The notion of memory raised by Young, and by so many other scholarly commentators, is central to Dominick LaCapras reading of the
book, a reading that highlights many of the central critical scholarly
concerns pertaining to Maus. LaCapra argues that, although comics
now have more or less high-brow and low-brow forms, there remains
a shock associated with Spiegelmans risky, even foolhardy attempt to
bring Auschwitz to the comics.91 Nonetheless, he suggests that the enthusiastic critical reception of Maus stems from its postmodernity: We
are . . . ready to be deliriously laudatory when a work shocks us and at the
same time blurs distinctions, especially the distinction between popular
and elite culture.92 For LaCapra, Maus contains a carnivalesque humour that derives from its scandalous premise of bringing the imposingly high to the putatively low. Despite what he sees as some significant
flaws, including the tendency of the child of the survivor to convert the
Holocaust into a founding trauma, LaCapra suggests that the actual victory won by Maus, through its use of the carnivalesque, is that it raises
comics to the level of the highest and most serious art or thought.93
This suggestion brings us back to the question that initially opened this
chapter: is the comics masterpiece the result of changes in the form,
or has the category been created by the ability of academics to recognize certain theoretical and critical models in an exemplary work such
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1992, just as the work was climbing the best-seller lists. Significantly, and
despite this widespread acclaim and attention, however, a residual bias
against the comics form was revealed in a number of prestigious middlebrow venues.
Easily the most quoted opening gambit of any review of Maus is Lawrence Langers suggestion in the lead article of the New York Times Book
Review that Art Spiegelman doesnt draw comics.98 Langer contends
that Maus is a work that resists defining labels, and categorizes as existing outside the formal and aesthetic traditions of which it so clearly
partakes. Similarly, Elizabeth Hess, reviewing the Maus exhibition at the
MoMA for the Village Voice, contended Spiegelman is an original, a hybrid artist who has genuinely created a new form. Up until this moment,
Maus has been difficult to classify as art, popular culture, history, or biography. Its a book, but its lived in a kind of limbo, albeit a respected one.
Comic books are not considered literature, yet this one hit the fiction
and nonfiction best-seller lists. (Even the New York Times was confused).
But Maus is not exactly a comic book, either; comics are for kids.99 The
same attitude was evinced in The New Yorker by Ethan Mordden, who argued of all the art forms invented or uniquely transformed by Americans, the comic book is the only one that has not undergone vigorous
development in the last fifty years.100 The explicit assumption made by
Langer, Hess, and Mordden in these influential venues for commentary
on art, that Spiegelmans work is utterly unique and the concept of comics for adults is not just revolutionary but an aberration from the form,
crystallizes the remains of the anti-comics sentiment that thrived in respectable arts newspapers and magazines and that, if Witek is correct,
Maus helped to definitively banish. The arguments positing Maus as an
exceptional breakthrough work tend to reduce the history of the comics masterpiece, and the influence of that history on the prestige of the
form as a whole, to the influence of the Great Man. Positing Spiegelman
as a genius who transformed the field with a single work minimizes the
complex interactions that structured the books success. The success of
Maus needs to be conceptualized against, at the very least, the development of new publishing and marketing strategies in the book trade, the
rise of an increasingly postmodern visual culture, and, in academia, the
twinned influences of cultural studies and postmodernism at the time
that it was released. Moreover, Maus was simply one of many works acclaimed as masterpieces that have dotted the history of comics, even if it
was the first to be so acclaimed by so many powerful actors outside the
comics world (Is the fact, asked LaCapra, that I am writing about Maus
within an elitist academic market a sign of my descent into popular culture, my contribution to the attempt to elevate the comix to serious
thought or high art, or my own modest effort at hybridization and the
creation of a different audience that is cross-disciplinary and possessed
of some potential for social and political practice?).101
Maus is undeniably the comic that best characterizes the masterpiece
tradition in the American comics tradition; nonetheless, it is imperative to retain the sense that it is only one of several works to be so acclaimed. Whereas Robert Warshow could not imagine a world in which
adult readers could possibly know what a good comic would look like,
Spiegelmans work clearly draws upon his familiarity with previous masterpieces of the form. In his catalogue essay for the MoMA show, Robert Storr notes how Maus draws upon the traditions of the form: In his
determination to get it right the artist becomes a practical scholar of
his medium, and Gopnik argues that Spiegelmans work demonstrated
what is possible in the comics form by working within its richest inheritance, and exploring the deepest possibilities unique to the form.102
Or, as William Hamilton put it in the New York Times, Maus uses all the
quack-quack wacko comic strip conventions with the thoroughness and
enthusiasm of a connoisseur.103
Among the quack-quack wacko conventions used by Maus, as has already been suggested in passing, are those that are importantly derived
from Herrimans Krazy Kat and Krigsteins work on Master Race. Spieglemans admiration of Krigsteins story has already been demonstrated,
but it is worthwhile noting as well his connection to Herriman, whom
he termed the poet laureate of comics, or, more precisely, the comics laureate because Krazy Kat wasnt much like anything that had ever
happened in any other medium.104 Jay Cantor, who based a novel on
Herrimans characters, has suggested that Maus poses questions to Krazy
Kat.105 One of the most interesting of these is what it might mean to constitute a comics masterpiece at any particular historical moment. Cantor
suggests of Krazy that she was raw material awaiting the high art apotheosis offered by Philip Guston, yvind Fahlstrm, and, quite frankly, Jay
Cantor.106 Despite the acclaim of critics ranging from Seldes to Warshow,
Krazy Kat remained intellectually and aesthetically marginal, recognized
by only the smallest coterie, and can only be considered a masterpiece
proper in retrospect, when a work like Maus has fully authorized such a
position. Similarly, Master Race remains largely unknown beyond the
confines of the comics world, a highly specialized work that is appreciated exclusively by a relatively small contingent of connoisseurist comics
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Chapter Six
All this stuff is mashed together in my brain in a vein marked: Ultrakannootie, hyper-wild, ultra-groovy, masterfully transcendental beauty stuff.
Gary Panter1
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elements meet at a critical juncture between the comics world and the
art world. In other words, the Jimbo doll triangulates the precise status
of comics art within the matrix of art and entertainment worlds. Indeed,
the movement of Panter and his art through various circulatory regimes
offers a significant opportunity to assess the contemporary status of comics as art.
Panter, of course, is one of the most controversial of contemporary
American cartoonists, and the reception of his work is often polarized.
Writing in the PictureBox-produced catalogue of Panters paintings in
2008, the Los Angeles-based contemporary artist Mike Kelley argued that
Gary Panter is the most important graphic artist of the post-psychedelic
(punk) period and further that Gary Panter is godhead.5 Contrast
that with the comments of Andrew D. Arnold, longtime comics critic for
Time magazine, who derided Panters comic book Jimbo in Purgatory as
the worst comic book of 2004 because it was no fun and subsequently
elaborated on that comment in a letter published in The Comics Journal: I
think Jimbo in Purgatory fails because it denies its audience a key function
of its form: readability . . . Jimbo in Purgatory cannot be read in any involving way. It can only be looked at . . . Were Jimbo in Purgatory presented on
the walls of a gallery, rather than a book, it would be inarguably remarkable. But in its chosen form, with the pretense of a story and characters
but no reasonable entre into them, the book fails in spectacular fashion.6 Arnolds disdain for works that blur the boundaries of the gallery
art world and a literary-minded comics world may be more widely shared
than Kelleys exuberant celebration of the genre-busting cartoonist, but
it is a poor conceptual match for an artist who claims that Im aware of
Picasso from beginning to end, just as I am aware of monster magazines
and Jack Kirby. The intersections between them, in line, form, and populism provided the foundation for my artistic beginnings, and I make
the rules of the game that becomes my art.7
In the comics world, Panter is known as a significant progenitor of
difficult works and is the most public face of a ratty aesthetic that he
pioneered and which has subsequently been adopted by artists affiliated
with the small cutting-edge art cooperative Fort Thunder and with contemporary comics anthologies like Kramers Ergot and The Ganzfeld. One
of the most important avant-gardists in American comics, Panter began
contributing comics featuring Jimbo to the Los Angeles punk zine Slash
in 1977, and soon thereafter self-published his first comic book, Hup. In
1981, Panter began publishing in Art Spiegelman and Franoise Moulys
avant-garde comics anthology RAW with the third issue, for which he
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entirety of Panters creative output, as the PictureBox-published catalogue of his work does, foregrounds the fact that his work across a number of creative fields is the product of a singular vision, even as that work
occupies very different positions in each field. The fact that his reputation varies as his work circulates in different regimes is a stark reminder
of how status in one field significantly impacts reputation in others.
RAW: Low Culture for Highbrows
The subtitle for the final issue of RAW, High Culture for Lowbrows,
sought to sum up the position occupied by artists like Gary Panter.13 Yet
it can be convincingly argued that the historical relations between the
comics world and the art world indicates that editors Art Spiegelman
and Franoise Mouly inverted their key terms. For all intents and purposes, the primary audience for RAW was never lowbrow comics fandom;
rather it was a world of cultivated art world highbrows. Michael Dooley
argued in The Comics Journal that RAW ran the risk of becoming the darling of the yuppie hipsters that sought in this comics anthology an outlet
for cutting-edge, low-culture graphics.14 The distinction is not merely
semantic, since it highlights the way in which the magazine is conceptualized and valued by its audience. Circulating in the art world more than
the comics world, RAW s audience was primarily an art world audience
slumming in the bleeding-edge margins of punk graphics. It was most
assuredly not a magazine looking to bring a certain intellectual and cultural cachet to the lowbrow, juvenile audience long affiliated with the
dominant American comic book traditions.
Best known as the venue in which Spiegelman serialized Maus, his
award-winning autobiographical comic book, RAW was launched in
1980, four years after the death of Arcade, the late-era American underground anthology edited by Spiegelman with Bill Griffith. RAW s first
volume, comprising eight issues, was self-consciously at odds with both
the mainstream American comic book tradition dominated at the time
by superhero comics, and the undergrounds sex and drugs countercultural sensibility. This difference was most strikingly marked by the
magazines size, which owed a debt to Andy Warhols Interview and other
publications targeting New Yorks fashionable class. RAW was an oversized (10" 14") magazine format ranging from thirty-six to eighty
pages. Most issues carried a full-page ad for the School of Visual Arts, at
which Spiegelman taught and some of the contributors studied, on their
back cover, and later issues featured a series of small ads in the interior
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but were otherwise free from the taint of commerce. The first volume
performed well outside of comics networks, including in record stores,
and quickly sold out its print run of 5,000 copies. By the third issue, the
print run had been expanded to 10,000.15 Several issues in the first volume contained notable features, including bound-in booklets for TwoFisted Painters and the individual Maus chapters by Spiegelman, as well
as for Red Flowers by Yoshiharu Tsuge. Other collectables included
Mark Beyers City of Terror bubblegum cards in #2, a flexi-disc of Ronald
Reagan speeches in #4, and a corner torn from a different copy of the
same magazine in issue #7. Although the indicia claimed it would be
published about twice a year, after the second issue RAW was, in actuality, published annually until 1986, when it went on hiatus. The anthology
returned in 1989. The second volume of RAW was published by Penguin
Books as a series of three smaller digest-sized (6" 8") anthologies
of more than 200 pages. The later volume was entirely free of ads and
circulated in both comic book stores and traditional book retailers. The
second volume, by virtue of working with a publishing giant, had sales
as high as 40,000 copies per issue and circulated as a Book-of-the-Month
Club selection.16
RAW focused on three types of comics: the historical avant-garde,
contemporary international avant-gardes, and the American new wave
comics sensibility, the last of which it largely came to define. Of these,
historical works were clearly the least evident although in some ways the
most important. The first issue of RAW contained a 1906 Dream of the
Rarebit Fiend strip by Winsor McCay printed across two pages in which a
suicidal man dreams of jumping from a bridge, only to bounce off the
water and into the arms of a waiting police officer. Subsequent issues
contained comics by the nineteenth-century French caricaturist and satirist Caran DAche (Emmanuel Poir), Milt Gross, Fletcher Hanks, Basil
Wolverton, Gordon Boody Rogers, Gustave Dor, and, on two occasions, George Herriman. These selections allowed the editors to position
RAW within a particular comics lineage that was at once international,
highly formalist, and, given the interests and reputation of mid-century
cartoonists such as Wolverton, Rogers, and Hanks, irreverently outside
the mainstream of American comics publishing.
The international aspect of RAW was considerably more pronounced
than its historical component, with a large number of non-American artists featured in every issue. Artists such as Joost Swarte, who provided
two of eleven RAW covers, Jacques Tardi, Javier Mariscal, Kamagurka
and Herr Seele, and Ever Meulen appeared regularly in the pages of the
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magazine. These artists, whose work clearly derived from the clear line
style associated with Herg, even as they radically reworked that style in
their own unique ways, foregrounded a cosmopolitan comics heritage.
At the same time, the aggressively pictorial work of the Bazooka Group
(Olivia Clavel, Lulu Larsen, Bernard Vidal, Jean Rouzaud, Kiki and Loulou Picasso), Caro, and Pascal Doury pushed the magazine towards a
highly self-conscious outsider aesthetic rooted equally in the poster art
of the French punk music scene and situationist graphics. These works,
which included some of the most non-traditional pieces ever published
in RAW, situated the new wave graphics that the magazine championed
as nothing less than a transnational movement. A similar effect was
achieved when, in the seventh issue, RAW included Gary Panter in its
special Japanese comics section (featuring work by Teruhiko Yumura,
Yosuke Kawamura, Shigeru Sugiura, and Yoshiharu Tsuge) because his
tote bags, drinking mugs, notebooks, and T-shirts are made and sold in
Tokyo, and he is the only RAW artist to have a snack bar in a Japanese
department store named after him.17
Panter was not only an important linkage to the Japanese artists associated with the influential arts manga Garo, but was arguably the artist, aside from Spiegelman, most closely associated with RAW. Of course,
Spiegelman himself, and many of the RAW cartoonists (Robert Crumb,
Justin Green, Kim Deitch, S. Clay Wilson, Bill Griffith, and Carol Lay)
were products of the underground comics movement of the 1960s and
early 1970s, and many had published in the seven issues of Arcade. Nonetheless, RAW was perhaps best known for helping to launch the careers of
a significant number of post-underground cartoonists, several of whom
had been Spiegelmans students and colleagues at SVA, including Drew
Friedman, Mark Beyer, Kaz, Jerry Moriarty, Richard McGuire, Mark Newgarden, Ben Katchor, Charles Burns, Chris Ware, Sue Coe, Richard Sala,
Robert Sikoryak, and David Sandlin. Of this generation, none was more
integrated with RAW than Gary Panter, whose first work appeared in the
pages of, and on the cover of, the third issue. One of only three artists
to produce two covers for RAW, Panter published work in eight of the
eleven issues, much of it featuring Jimbo, and authored two of the RAWpublished books.
Blab! Comics as Illustration
In several ways, not the least of which is the roster of artists that it supports, Blab! is an heir to the RAW project. Created by Monte Beauchamp
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in 1986, the same year as the final issue of RAW s first volume, Blab! is
almost the inverse of RAW. The first seven issues (198692) were published in a small book format not unlike the size and shape of the second
volume of RAW, but, starting with the eighth issue (1995), it expanded to
a larger (10" 10") format that would better accommodate Beauchamps
growing interest in the relationship of comics, illustration, and contemporary design. Unlike RAW, which demonstrated a remarkable aesthetic
purity over its run and an extremely consistent and singular editorial
vision, Blab! has changed considerably over its more than two decades of
publication. The first, self-published, issue was a nostalgic Mad fanzine.
Opining from its opening pages that comics arent as good as they were
in the 1950s when Bill Gaines was the publisher of EC Comics, Beauchamp recalled the earliest of organized comics fanzines when he reiterated the traditional fannish history concerning the damage done to the
American comic book industry by Fredric Wertham and the accursed
comics code.18 The rest of the issue was taken up by a series of written
reminiscences about Mad from key figures in the underground comics movement, each testifying to the seminal influence that the satirical
magazine had on the development of their thinking (Robert Williams: I
was SEDUCED! RAPED! I say more like KIDNAPPED, MOLESTED, and
FOREVER PERVERTED! They poisoned a generation. IM A LIVING
TESTIMONY!).19 The second issue was similar to the first, featuring an
article on the Mars Attacks trading card set, a comic by Dan Clowes lampooning Fredric Werthams book The Show of Violence, and more written
appreciations of Mad, this time from key figures in the emerging American new wave and alternative comics tradition, including RAW contributors such as Jerry Moriarty, Charles Burns, Mark Marek, Lynda Barry,
and, of course, Gary Panter. Panters statement of influences in this issue
(which include, among many others, Mad, Famous Monsters of Filmland,
Piggly-Wiggly bags, Robert Crumb, Rick Griffin, Robert Williams, the
Hairy Who, Henry Darger, toy robots, Jack Kirby, Claes Oldenburg, Walt
Disney, George Herriman, and Pablo Picasso) was one of his earliest published statements about the diversity of influences, both high and low,
that have structured his particular aesthetic point of view.20 Nonetheless, Panter, who published on only two other occasions in Blab! is not
the major cross-over figure from RAW to Blab! With its third issue, now
published by Kitchen Sink Press, the magazine became more evenly split
between publishing comics by a mixture of new wave creators (Burns,
Clowes, Richard Sala), underground artists (Spain), and outsider painters ( Joe Coleman), alongside fanzine articles (Bhob Stewart on Bazooka
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than RAW, has pushed the boundaries of the comics form and helped to
expand the conception of what constitutes legitimate avenues of expression in the comics world.
This tendency is even more pronounced in the books published by
Blab! Beginning in 2005, Blab! like RAW before it, began publishing
stand-alone books in a branded series. Significantly, the first of these,
Sheep of Fools, featured the art of Sue Coe alongside the text of Judith
Brody. Coe was firmly associated with RAW and had published two of
the RAW one-shots, How to Commit Suicide in South Africa (with Holly
Metz) and X (with Judith Moore). Similarly, the fifth Blab! book, Old
Jewish Comedians, featured the work of RAW contributor Drew Friedman.
Significantly, neither of these books would be classified as comics by traditional definitions of the form offered by critics and aestheticians like
Scott McCloud, despite the fact that each features the work of artists long
affiliated with the comics industry, and both are published by a leading comic book publisher (Fantagraphics). Indeed, other books in the
series do little to address the traditions of the field. Shag: A to Z by Shag
( Josh Agle) and David Sandlins Alphabetical Ballad of Carnality are each
postmodern alphabetical primers, while Walter Minuss Darling Chri is
a collection of softcore erotic drawings with a loosely attached text. The
remaining books in the series, Struwwelpeter by Bob Staake and The Magic
Bottle by Camille Rose Garcia, each draw on the illustrated text tradition
more closely affiliated with childrens books, although their sexualized
and violent adult content means that neither of these falls comfortably
into that category. Thus, by rejecting the dominant formal traditions of
comics, the books cement the transformation undertaken by the Blab!
project, marking a particular historical lineage that culminates in the
intersection of comics, art, and commercial illustration popularly known
as lowbrow art. Ultimately, through the rejection of normative conception of comics, while remaining rooted in an ironic countercultural
sensibility, Blab! positions a comics avant-garde through the embrace of
what, in the world of painting, is known as lowbrow.
From Authentic Kitsch to Retro Kitsch: Lowbrow Art
In his New Yorker article on Bernard Krigstein, Art Spiegelman argued
that the cartoonists paintings looked back to representational values
that were at least fifty years out of date; his comics were visionary and
looked ahead at least that far.21 Following Spiegelmans logic, a onehundred-year gap existed in the mid-1950s between cutting-edge comics
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and the currents of contemporary art, and a single figure was able to occupy the position between fields. It is significant, therefore, to note how
the gap between comics and painting had closed some forty years later
as Blab! manifested a lowbrow painting aesthetic in comics form. That
said, it is clear that, with a few exceptions, comics remain beyond the
purview of the traditional art press and are, consequently, symbolically
excluded from the larger art world. While coverage of comics artists in
the art press has expanded in the wake of theories of postmodernism
and the perceived collapse of high-low distinctions, reviews of comics
exhibitions and studies of major cartoonists remain rare. The most inclusive art magazine in this sense has been Beaux Arts Magazine, which ran a
regular column on (primarily French) comics alongside other recurring
features on architecture, cinema, and books. They also released several
special issues on the state of comics and co-produced, with the Belgian
comics publisher Casterman, the short-lived comics and art review Bang!
in 2003 and 2004.22 Typically, when the contemporary art press turns to
comics it does so through the form of a special issue dedicated to comics
as a whole, as both the French magazine Art Press and the British Modern
Painters did in 2005, and the Tate Museums Tate Etc. did in 2007. These
ghettoized publications have, for the most part, constituted the bulk of
serious attention paid to the form by the arts press. Indeed, art critic
Doug Harvey credits his initial awareness of the work of Gary Panter, for
example, to a photo report of one of his gallery shows in the pages of
the skateboard magazine Thrasher or the pot journal High Times, noting
dismissively that he was already finished with Artforum, and, of course,
that Artforum would never stoop so low.23
Artforum, as it turns out, has had no problem stooping to talk about
Panter, and it has reviewed his shows on two occasions, in 1989 and in
2005. The first review, by Carlo McCormick of a show at the Gracie Mansion Gallery, situated the artists work in precisely the context that has
been discussed here. He writes:
Writing about Gary Panters art seemed a whole lot easier a few years ago
than it is today. Certainly, part of this new, increased difficulty can be attributed to some changes in esthetic discourse within the art world itself; notably, that the distinction between high and low culture has become like a
swampy muddle of co-optation, resistance and retrenchment . . . While the
battle zone of recognized validity has become murkier, Panters own position has become less definite as well. He has moved beyond the basic lines
of cartoonishness, punk rawness, and gnarly West Coast monster art, fusing
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his graphic sensibilities into an intricate and emotionally dense whole and
evolving a far greater sophistication in terms of style and substance.24
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Williams created a magazine that would closely follow the trajectory occupied by Blab! an originating interest in EC and Mad, leading to a
focus on American underground comics (within two years, Juxtapoz had
run articles on each of Williamss peers in Zap), new wave comics art
(Panter was first profiled in 1996), and the burgeoning comics/illustration intersection that would come to be known as lowbrow.
Although it prides itself on being a best-selling arts magazine, the editorial position of Juxtapoz is strikingly opposed to the art world. Matt
Dukes Jordan argues in Weirdo Deluxe that lowbrow is defined by two distinct styles one illusionistic and one cartoony that originate in the
work of Williams and Panter respectively.30 Lowbrow art, with its origins
in west coast galleries like Zero One and Billy Shires La Luz de Jesus,
mimics the fine arts tradition and has established its own institutions
and hierarchies. When this subculture crosses over with the dominant or
established arts world, the friction can be palpable. Strikingly, lowbrow,
which can be conceptualized at least in part as a comics fine arts hybrid, seems to engender more forceful opposition when it crosses into
the traditional field of fine arts than do comics. That is likely due to the
fact that lowbrow art occupies a space that is closer in proximity to the
institutions of fine art than comics, which is most often integrated as a
family-friendly or blockbuster exhibition tolerated by the art world insofar as it helps to secure the future of highbrow art institutions. In 1992, at
the Los Angeles Museum of Contemporary Art, Robert Williamss work
was picketed by feminist and gay rights organizations during the exhibition of Helter Skelter: L.A. Art in the 1990s. In his review of Helter Skelter for
the New York Times, Michael Kimmelman disdained its focus on adolescent nihilism and argued, with respect to the protests that arose at least
in part from the fact that the subtitle promised something of a survey of
then-contemporary works, that the show deserves to be faulted on political grounds for including artists like Robert Williams, a co-founder of
Zap Comix, whose paintings full of naked bimbos mark the exhibitions
nadir.31
Faced with such dismissals, the Juxtapoz writers responded in their
own pages by inverting existing art world hierarchies with articles such
as Three Museums That Dont Suck! and Performance Art and Why
I Hate It.32 In an article tellingly titled Fighting the Ghost of Dead Art
Critics, Williams suggested that the intellectual basis of the magazine
could be located in an opposition to the tenets of high modernism espoused by Clement Greenberg, Harold Rosenberg, and other members
of New Yorks then-current group of faux intelligentsia who placed
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restrictions on dexterity and poetic draftsmanship in their focus on unencumbered art.33 For Williams, the key to the lowbrow movement is the
confirmation of the art world as a political game through the process
of spotlighting its ostensibly hidden structures. In contrast to the way in
which high-art institutions function through the disavowal of economic
processes, Williams, as artist and anti-artist, deliberately foregrounds
these procedures:
In a cold and pedantic academic art world, a fixed system of rights and
wrongs has been inadvertently established by an authoritarian consensus
of museum directors, funding boards, special interest galleries, biased art
critics, conforming artists, and a bovine buying market in general. Art purveyance has become (and in most cases always was) a political network, controlling sacred museum real estate and what goes in it. The current attitude
of international modern art has shown its favoritism towards artists who
practice the doctrine of theoretical assemblage over emotional and technical physically-produced expression. Consequently, artists with hands-on
ability and imagination have long ago been encouraged to seek expression
in the un-arts (commercial art).34
Yet, for all that they are banished to the un-arts, Williams holds out the
hope that the lowbrow movement with which he is inextricably connected will ultimately triumph: Because of Juxtapoz, a number of academic hierarchs, who determine what shall be sanctioned formal art,
have come to realize that there is a growing loose-knit second world of
art that has a voice, and this magazine is one of its pronouncements.35
Of all the art practices that Williams positions himself against abstract
expressionism, conceptualism, pop art, to name but a few the one that
draws his greatest ire is minimalism. In an interview with Carlo McCormick he described himself as intolerant of minimalism because its diametrically opposed to what people call my work: maximalism. 36 The
tenets of maximalism, as they are located in Williamss paintings and in
the magazine that he founded and edited, concerned an interest in the
aesthetics of mass or popular culture often filtered through stereotypes
of adolescent and hetero-normative masculine sexuality, and, in formal
terms, a fetishization of illustratorly craft within the confines of realism
(significantly, Juxtapoz introduced a painterly craft column in their Winter 1997 issue). It was through this focus on craft that animators (notably
Tex Avery) and comic book illustrators came to be regarded as central
touchstones within the lowbrow movement. Williams sharpens the focus
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pluralism, psychedelic punk, kustom kulture, underground, retro illustrational, and others.39 In addition to some of those already listed, Williams offers outlaw art, alternative art, bad boy art, rat fink art, cartoon
pop, cartoon surrealism, hot rod gothic, veins and eyeball art, melrose
primitive, frozen rock music, post-horror vacua, American gnarly, and
Neo-Bodacious.40 The naming crisis alluded to with these long lists is
critical in two respects. First, as Williams points out, the lack of unifying
terminology serves as an impediment to the institutionalization of the
movement.41 That is, without an agreed-upon term the movement he
envisions cannot cohere. The second point is directly related to this first,
insofar as a large number of artists affiliated with the lowbrow movement, to use the most common generic term, actually desire to break
free from its orbit and have actively sought to reposition their work relative to that of Williams.
Gary Panter, to take an obvious example, though rooted in a comics
aesthetic, has chosen to distance himself from the world of lowbrow art.
For Panter, the weirdness of the lowbrow guys is that you have to have
a fancy car to be part of an art movement.42 If lowbrows two distinct
styles are represented by, on the one hand, the painterly and illusionistic work of Williams, The Pizz, Anthony Ausgang, and Todd Schorr,
and, on the other, by the looser, scratchier, and more purely cartoony
work of Panter, Georganne Deen, Camille Rose-Garcia, Tim Biskup,
Gary Baseman, and Gary Taxali, it becomes significant that each of the
artists in this latter group have been published in Blab!, often repeatedly, while none of the former have been.43 Further, it is the group of
Blab!-published artists in the Panter orbit who are most critical of the
dominant lowbrow art orthodoxies established by Juxtapoz. In Weirdo Deluxe, for instance, each profiled artist is asked a series of questions, one
of which inevitably has to do with their relation to the term lowbrow.
Significantly, that term is rejected by the likes of Biskup (I like the term
modpop better. It stands for modernism and pop art. I hate the term
lowbrow ), Garcia (I dont see myself as a lowbrow artist mainly because I think that term refers to a kind of work that came out of car
culture and underground comix . . . My influences are outsider art, art
by insane people, and cartoons and comic books), and Baseman (MAD
magazine or Warner Bros. cartoons were more my influences. Rat Fink
and Big Daddy Roth and hot-rod culture is where Robert Williams came
from).44 Baseman takes his rejection of the lowbrow label further, suggesting that he and artists in the Blab! tradition (he cites the Clayton
Brothers, Biskup, and Garcia) are trying to distance themselves from
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the lowbrow label because they want to be taken seriously in the art
world.45 Significantly, therefore, an aspirational element enters into the
discourse even by those who work decidedly within marginal forms and
styles.
When Gary Baseman indicates that he and his peers would like to
be taken seriously in the art world, this does not mean that they therefore reject the tenets of lowbrow outright. Rather, these artists have remained aligned with the cartoony visual iconography of comic books
and, to varying degrees, embrace visual narratives as well. Like Williams,
Baseman champions breaking the boundaries and divisions between
fine art and the mass media. In his book Dumb Luck, Baseman arranges
gallery paintings alongside commercial illustration work in an effort to
de-emphasize the distinction between these modes of presentation. Arguing for what he calls pervasive art, he suggests that with the turn
of the century, more than ever, artists should use ALL mass media as
their canvas, and Popular Culture is its language.46 As a statement of
postmodern aesthetics, Basemans notion of pervasive art, the blurring
of fine and commercial art through the use of diverse media, relies on a
conception of art that is fluid and which rejects all notions of purity. This
openness to differing media has, notably, brought him into conflict with
Williams, who characterizes late-era lowbrow artists as chronically cute
and politically correct.47 For Williams, underground cartoonist and ad
man turned countercultural easel painter, the new people are bottomfeeders: Guys like Baseman who work for Disney know what the average
mentality wants. That has nothing to do with lowbrow.48 Baseman, of
course, is quick to agree. Having convinced Disney to allow him to sign
the logo of the cartoon series that he developed for their animation division, Teachers Pet, he finds a particular value in the ability to speak to the
broadest possible audience in a wide variety of media. Williamss notion
of aesthetic purity and attention to notions of subversion lead him to the
conclusion that the lowbrow heirs have sold out, while Baseman, who
embraces a greater openness to commerce, maintains: As long as you
stay true to your aesthetic, you can put your art on anything. People will
say, If youre putting it on fashion, arent you selling out? No, if youre
not compromising your message, then its just selling.49
Inaction Figures: The Rise of the Comics Art Toy
One of the things that Gary Baseman is selling is toys. Visitors to the artists website are presented several options: paintings, store, press, and,
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perhaps surprisingly, vinyl toy archive. Rather than focusing on his commercial illustration work, or his work in animation for Disney, Basemans
site features a wide array of vinyl PVC toys, including the Dumb Luck
limited edition dolls by Critterbox (available in Retro, Japanese, and
New York versions), the Dunces toys by Sony Creative, his contributions
to the StrangeCo-produced Neo-Kaiju series, the Fire Water Bunnies by
Critterbox, his QEE dolls for Toy2R, and the Dunnys that he produced
for vinyl art toy retailer Kid Robot. For Baseman, who argues that the art
toy is an extension of fine art multiples, work in vinyl is simply another
form of pervasive art, offering a different medium to challenge the artist
and through which he expresses his ideas.50 The concept of the designer
toy, also known as the art toy and conceivable as the highbrow toy, is relatively recent, dating from the late-1990s work of Michael Lau and Eric So
in Hong Kong, and from the designer street wear store Bounty Hunter
in Tokyo. The concept revolves around a designer or artist working with
a toy production company to produce a limited edition collectable toy,
often made from rotocast vinyl. Significantly, it is the status of the artist,
the limited (and thereby collectable) nature of the toy, its high production values and high cost, and the method of distribution (through specialty stores and galleries, as opposed to chain toy retailers), that creates
the distinction between, for example, an inexpensive toy plastic duck
and a collectable toy duck that sells for hundreds of dollars.51 In the
decade since they first appeared, vinyl art toys have exploded in popularity and interest, with dozens of manufacturers and retailers entering
the market, spawning a related publishing industry featuring magazines
like Super7, catalogues like I Am Plastic and Vinyl Will Kill, and museum
shows like Beyond Ultraman, which featured the work of Baseman and
Tim Biskup, alongside several others.
While the vinyl art toy movement had its origins in Asian popular
culture particularly its fascination with film-related toys (notably Kaiyodo-produced Godzilla and Kenners Star Wars toys), corporate advertising mascots, and comic book derived action figures as an art form
born in the digital age it was rapidly expanded, internationalized, and
taken up in diverse contexts. Juxtapoz, for example, began covering vinyl
toys with regularity in late 2003 in the Showroom feature that opens the
magazine. By mid-2004 vinyl had become a regular feature with articles
about vinyl toys by cartoonists Dan Clowes, Peter Bagge, Kaz and Jim
Woodring, and by lowbrow artists Baseman, Biskup, and Frank Kozik. By
the end of 2004, the magazine was regularly devoting as many as three
pages to vinyl in each issue. For Williams, this was the breaking point in the
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lowbrow movement, as what he terms popularism overtakes the autonomous values of craft: Now you can see that this thin isthmus between
these two cultures is, in reality, a continent apart. When the posters, toys
and ephemera get more important than the principle artwork, the philosophy enters a new realm. Whoever can sell the most merchandise becomes the most distinguished artist.52 Yet for an artist like Camille Rose
Garcia, who produced four vinyl toys with Necessaries Toy Foundation
in 2005, vinyl is a source of distinction for her generation of artists: I
think toys have brought a sense of fun back into things. A lot of the artists
in Juxtapoz have characters that could translate into toys. You probably
cant have a toy of a Richard Serra sculpture, though.53
For Garcia, the fun involved with vinyl toys stems from the fact that
it is character-based, a feature that neatly crosses over to the traditional
comics world.54 Indeed, superhero action figures from large toy manufacturers Lego, Hasbro, and Mattel, as well as smaller companies such
as McFarlane Toys are a staple of the industry, widely available at toy
stores and particularly common as tie-in merchandising released in conjunction with superhero-inspired Hollywood films. These are, however,
cheaply made products designed for mass consumption by a predominantly young audience. So while the characters created by alternative
cartoonists also lend themselves to adoption by toy manufacturers, it is
an entirely different field of production, with the relative scarcity and
elite distribution of these limited-edition inaction figures bolstering the
distinction between the conception of artists in the mainstream and
alternative sectors of the American comic book industry. Significantly,
channels of distribution are central to understanding the difference between traditional comics toys and comics art toys, with the former being
available in most direct market comic book stores and the latter usually
found in even more specialized art stores and galleries. As we saw in
chapter 5, the movement of comics into new circulatory regimes, such as
the distribution of RAW in art book shops and record stores, or Mauss
wide-scale success with traditional mass market book retailers has been
one of the key functions in altering the cultural status of comics. The
same can be said of vinyl toys. Moreover, the transformation of the reputation of toys affects not only the field of lowbrow art but the tangential
field of comics as well.
While a number of manufacturers have produced designer toys in
conjunction with comics artists, two are particularly notable. Tokyos
Presspop Gallery released its first vinyl toy in 1999, based on the Sof Boy
character from the comics of Blab! contributor Archer Prewitt. Since that
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time, they have also created toys based on the characters of alternative
cartoonists Dan Clowes (Little Enid, Pogeybait), Jim Woodring (Frank,
Pupshaw and Pushpaw), and Chris Ware ( Jimmy Corrigan). Presspops
toys are notable for their elaborately designed packaging and retro styling, which reflects a fascination with American popular culture of the
1960s.55 Similarly, Critterbox, based in Santa Monica, California, has,
since 2002, produced toys with Dave Cooper (Eddy Table, Pip and Norton), Kaz (Smoking Cat), Tony Millionaire, and Ron Reg, as well as
by Baseman and Biskup. For Critterbox, the attraction to cartoonists as
toy designers is that we like the characters the connection between
characters and story telling and the fantastic opportunities to bring
a characters that seem to live on paper out here into the real world.56
Critterbox and Presspop, like Juxtapoz and Blab! before them, represent a
view of the comics world that is multimedia and not bound to the narrow
formalist conceptions of what constitutes the acceptable limits of comics
as some sort of printed or publishable narrative. It is interesting to note,
for instance, that many of the new wave generation of American cartoonists affiliated with RAW, the most traditional highbrow comics magazine
ever published in the United States, have crossed over to the production of art toys, including Ware, Kaz, Charles Burns (with Sony Creative
Products), and, of course, Gary Panter. In this way, the intersection of
traditionally neglected popular cultural forms like comics and toys has
opened up new avenues for cultural recognition and consecration that
might not have been open to either form individually. The intersection
of these subcultural arts in the form of new collectables both caters to the
emerging kidult sensibility, whose tastes are seen as rooted in arrested
adolescence, and rejects the traditional, narrow definition of comics as
a cultural form offered by theorists discussed at length in chapter two.57
The modernist pursuit of the purity of artistic forms that undergirds so
much critical thinking on comics from Bill Blackbeard to Scott McCloud
can be seen, in the example of vinyl culture, as a lens that has retarded
the acceptance of comics as an important art form.
The integration of formerly distinct areas of artistic endeavour
gallery art, commercial illustration, comics, toys is one of the hallmarks
of postmodernism, and is centrally responsible for helping to strengthen
the transition of comics into the art world that was initiated by the pop
artists of the 1960s. Some will find it strange that the door to the art
world would be increasingly opened to comics by vinyl toys and the
action figure tradition, an aspect of the comics world that is, to many
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Chapter Seven
I have known many adults who have treasured throughout their lives some
of the books they read as children. I have never come across any adult nor
adolescent who had outgrown comic-book reading who would ever dream
of keeping any of these books for any sentimental or other reason.
Fredric Wertham, Seduction of the Innocent 1
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Of these groups, the largest is certainly readers. This group encompasses any individual who consumes comics, whether in the pages of the
daily newspaper, or in a noteworthy comic book like Maus, without developing a strong involvement in the comics world or its specific institutions and rituals. The fan holds a much more clearly developed sense of
participation with the object than does the reader. Fans are those who
recognize and participate within the logic of fandom, which is to say that
fans recognize their own involvement with fandom and generally selfidentify as fans. In the comics field, one of the most rudimentary levels
of participation is by engaging in collecting. As the comics world is quite
large and its publications cover a broad range of interests, most collectors specialize in certain areas. It is common for young comic book fans
to develop an interest in certain characters and to seek out and collect
comics featuring those characters. In the case of superhero comics with
shared storytelling universes, readers may become fans of certain companies and their entire publishing lines. Other fans develop an interest in particular writers or, more frequently, artists and will follow those
cultural workers from project to project, company to company. Others
develop even more specialized interests, pursuing certain titles from certain eras, for example. The deep personal relationship that the fan develops with his or her obsession almost inevitably seems to manifest itself
in the form of a collection, and the collector/fan relationship is so close
as to sometimes seem inseparable.
Nonetheless, the position of the collector can be highly contentious
within the comics world. For example, in a 1999 article about the ideals of collecting published in the Overstreet Comic Book Price Guide, J.C.
Vaughn argued, Its in there. Somewhere slightly hidden between the
ultra-mercenary Whats-it-worth? sharks and the ber-idealistic Justread-them! purists rests the true secret . . . the fun of collecting comics.5
Vaughn positions the twinned poles of the comics-buying continuum as
readers and investors. The first group pays no attention to the economic
value of a comic, while the latter has no interest in the works as cultural
objects. Vaughn seeks to sanctify a middle ground, or commonsensical
position, separate from both the act of reading and that of consuming.
Comics, Vaughn continues, are deeply personal to the true collector. They are best enjoyed when collected neither purely for monetary
value nor strictly for entertainment.6 To make sense of this position,
it is necessary to first draw a distinction between comic book readers,
comic book collectors, and comic book investors. While a comic book
reader may have a significant collection of comic books in his or her
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personal library, that person may not cross the threshold to comic book
collector if, for example, those comic books are not first editions, are not
organized in particular ways, or are not preserved in mylar bags to protect them from the elements. In short, in the fannish logic of Vaughn,
the reader is someone who has not matured into the logic of collecting.
Readers are undeveloped fans, and their pleasures reside at the level
of consumption, as they contribute nothing to the production of value
in the comic book market. By just reading their comics, they have, in
fact, betrayed the larger purpose of comic book fandom and the comics
community.
Of course, from Vaughns perspective, the ultra-mercenary comic
book investors may be even worse. As collectors who have taken their
passion too far, they have stripped the human element from the hobby,
creating in its place a coldly impersonal, mercantile logic. Lacking the
interest in comic books as imaginative stories that animates the idealistic readers, these sharks are depicted by Vaughn as having infested
the once quiet waters of comic book fandom, driving up prices on rare
books with their predatory interests. Indeed, in the early 1990s this was
a particularly widespread fear in comics fandom, as investors, spurred
by the creation of new comic book companies and the launch of a multitude of new comic book titles, crossed over from the fields of coin,
stamp, and sports card collectables into the field of comic books in significant new numbers. The result was a short-term boom in comic book
prices, abetted by the wide-scale media attention paid to first-time comic
book auctions at well-established New York auction houses Sothebys
and Christies. In the longer term, however, this new interest led only
to a spectacular crash in that same market, which drove legions of investors, and readers, from the field. The contempt for comic book speculators was so pervasive in this period that megastar comic book creator
Todd McFarlane, creator of Spawn and a man who contributed to and
benefited from the short-lived speculation craze, editorialized in Wizard
Magazine about the pigs of the industry who had raped and pillaged
the card market and now jumped into our business. McFarlanes stated
desire I wish I could be the guy standing over them with a butcher
knife, so I could gut them and make sure they dont come back was
rhetorically extreme, yet it represented the widely held sentiment that
greed was destroying the innocence of the comic book market in the
1990s.7 For McFarlane, the problem with comic book investors is that
they lack any affective relationship to the comics world itself, seeing it
merely as a site that can be exploited for economic profits. The investor,
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by the way in which its collectors are profiled in trade magazines. Just as
ArtNews regularly profiles exemplary collectors of art and publishes an
annual list of the Top 200 Collectors, well-known collectors of comics are
routinely profiled in the pages of Diamond Dialogue, the monthly trade
magazine published by the largest distributor of American comic books.
It is seemingly inevitable that the profiles of features in the Star Collector column drift into the area of fetishism, with collectors commenting
upon their childhood interest in comic books and their quest for ideal
examples of their favourite titles and books. In the comics world, leading collectors seek out the best examples of nostalgic material from their
personal past, aligning collecting with fandom. In the art world, on the
other hand, the logic of connoisseurship is much more pressing. Each
field feels put upon by the influence of investors, those who purchase
large amounts of material for purely speculative economic purposes,
but otherwise the logics undergirding collecting remain quite distinct.
Nonetheless, in the 1990s, efforts were made to bring the comics world
more closely into alignment with the traditional art world when New
Yorks leading auction houses, Sothebys and Christies, began to auction
old comic books and original comic book and comic strip art. Ultimately,
these efforts were short-lived, and comics proved largely irreconcilable
to the logics of these art world institutions as a result of the inability of
the auction houses to imbue comics with a sense of legitimate aesthetic
importance. The inability of these venerable art institutions to reconcile
comics within their operations has a lot to tell us about the limitations
of comics in the contemporary art world. Comic books, it is true, can
sell for vast sums, but that in itself is not a sufficient reason to consider
them art.
Placing a Value on Comic Books: The Official
Overstreet Comic Book Price Guide
On 11 October 1979 the Washington Post ran a story on the front page of
their Style section that was a variant of the goldmine in the attic stories
exemplified by the New York Times article from fifteen years earlier. The
Post reported that John Snyder, a government relations analyst from Alexandria, Virginia, had paid a record $13,000 for a near-perfect copy
of Marvel Comics #1 that he will never read.8 Snyder, who approached
the collecting of comics as an investment opportunity, told the Post that
he believed he could sell the same comic in a years time for $19,000: If
I put that same $13,000 in certificates, he noted, the best I could hope
for would be $14,300 in a year. You tell me whos crazy.9 The economic
logic deployed by Snyder accorded nicely with that of well-known comic
book collectors of the period. Robert Overstreet, publisher of the annual Comic Book Price Guide, was quoted in the Post story as saying that
comic books have always been an excellent investment . . . In recent
years theyve been averaging more than a 25 percent increase in price
per year.10 Despite Overstreets claims, comic books had not always been
an excellent investment. For much of their history they were considered
disposable ephemera, the type of material that is purchased cheaply,
read, and disposed of. A 1948 article in the New York Herald Tribune, for
example, detailed the efforts of Jackie ONeill, who spent his weekends
selling used comic books from a stand in front of his home on New
Yorks Upper West Side. At a time when the market for used comic books
had not yet been called into existence, ONeill had generated revenues
of only six dollars in more than a year of selling comic books for prices
ranging from one to seven cents.11 Indeed, it was precisely because the
vast majority of the copies of Marvel Comics #1 were dismissed as valueless
and had been thrown away over the intervening forty years that Snyders
copy was so valuable. Further, it was the regularization of the comic book
collecting marketplace, organized largely by the debut of Overstreets
Comic Book Price Guide in 1970, that initiated comic books into the realm
of investment potential.
Instigated as a guide for nostalgic collectors of the so-called golden
age of comic books (comics from the period between 1938 and 1950),
the Overstreet Guide was selling more than 50,000 copies per year by the
late 1970s, when the Post article was published.12 Each annual Guide was
several hundred pages long, consisting of introductory articles on collecting, grading, buying, and selling comic books, a market report, investors data, charts of the most valuable comic books (sorted by historical
period, or what is known within superhero comics fandom as ages), directories of comic book stores and dealers, and articles and features on
a small number of comic books of historic or investment interest. The
bulk of the Guide consisted of hundreds of price listings for a wide, but
not exhaustive, variety of American comic books in different conditions,
and the whole package was rounded out by hundreds of advertisements
for comic book dealers from around the world. Snyders record-breaking
purchase of Marvel Comics #1 was reported in the 1980 edition of the
Guide, and it was one of the highlights of the annual report, with Overstreet himself noting that the national press coverage generated in the
wake of the Post story had led to many phone calls from newspapers and
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one can only expect additional price gains due to the increased competition.19 Since Overstreet contends that comics are immune to economic
downturns, the boom times are even better. Thus, in 1984, fueled by
the national economic growth and stability of the past year, the comics
market responded with large gains in most areas, while the economic
expansion of the dot-com craze in the mid-1990s caused prices to soar
to new record heights in 1996, and continued unabated in 1997 as a
result of steady interest rates and a climbing Dow Jones industrial average.20 Thus, according to the script prepared by Overstreet and other
prominent comic book collectors and investors, the market benefits
from downturns in the stock market, as investors look for safer avenues
and higher rates of return, as well as from upturns in that same market
as more investment capital becomes available. The growing value of Action Comics #1, the first appearance of Superman, and the benchmark
for the most valuable comic book in the Overstreet Guide, shows that for
comic book collectors it is perpetually the best of times and the best of
times. In 1977, the year when the Guide began an annual listing of the
50 Most Valuable Comics, it was valued at $4,200. By 1995 it was valued
at $125,000. As of 2008, a mint-condition copy is valued by Overstreet at
over one hundred times its collector value from thirty years earlier, at
$475,000.
While Action Comics #1 has exceeded its guide price in some instances,
very few comics reach that level of value in real or speculated terms,
and many never reach any kind of collector value at all. The primary
role of the Overstreet Guide is to drive investment in golden and silver age
comic books; thus it also plays a crucial role in delimiting what counts as
a collectable comic and what is merely fodder for readers. In the late
1980s, when comics collecting was at a peak, there was also a tremendous
expansion in the number of comics publishers producing cheap blackand-white books, generally with small print runs, for the direct market
of comic book specialty stores. When some of these titles, such as Kevin
Eastman and Peter Lairds parodic Teenage Mutant Ninja Turtles, became
cult hits and appreciated quickly in value, new publishers rushed in and
flooded the market. To this end, an important warning to investors in
new comics appeared in the 1987 edition of the Guide about the avalanche of new black-and-white titles that had debuted in recent years.
Crucially, the Guide noted the potential buyer or collector of these new
titles should be certain he understands that many of these books are
common, a denigratory term that means widely available but also implies a level of vulgarity that seems curiously out of place in a guide to
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Church between 1937 and 1953 in Colorado. The quality of the books
in the Mile High collection was a result of the fact that they were stored,
unread, in stacks approximately eight feet high in a dark room. The
low humidity in Colorado, and the compression caused by the weight
of the comics placed in stacks, resulted in minimal acidification and
oxidation of the paper so that the oldest comics in the collection were
preserved in an almost anaerobic environment related to the compression and are often as white or even whiter than the later books from the
collection.24 An article in the 1991 Sothebys Comic Books and Comic Art
auction catalogue called the Mile High Collection the ultimate pedigree books, noting that these copies were generally synonymous with
the best-known-to-exist copies of key golden age books, and that they
sold for as much as ten times the mint value listed in the Overstreet Guide.
As described by Sothebys, the 22,000 comics in the collection redefined
condition standards for comic books from the 1940s. The incredible
cover gloss (ink reflectivity), and unparalleled paper whiteness of these
books represent features that were thought by most collectors not to
exist for comics from the 1940s. These books come as close as physically
possible to truly demonstrating what the Golden Age Comics looked like
on the newsstand.25 To this end, the value of the collection can be seen
to reside primarily in nostalgia, as the untouched comic books offer the
possibility of recreating the illusory wholeness of an imagined past of
dazzling beauty.
Other pedigreed comic book collections include The White Mountain
Collection, the San Francisco Collection, the Indian Reservation Collection, the Lamont Larson Collection, the Cosmic Aeroplane Collection, the Allentown Collection, and several others, with new collections
added to the pedigree list as they are uncovered and brought to market.
The establishment of a comic book pedigree, like the decree of a vintage year in port wine, is not merely a simple naming process, but is the
result of long deliberation among experts. In 1995, for example, the
New York auction house Sothebys brought a large number of comics
from the Mohawk Valley Collection, which had not previously been declared a pedigree, to market. The auction house asked its Committee for
Authenticity, Certification, and Grading to vote on whether or not the
collection should be granted a pedigree, with the committee concluding that the collection should be known by name due to the generally
exceptional cover color and reflectivity.26 The seriousness with which
Sothebys sought to add value to the Mohawk Valley Collection by having it declared a pedigree is suggestive of how provenance in the field of
What is significant about Weists rationale is the manner in which Sothebys positioned comics as something other than art, and the way in which
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the rhetoric of their catalogue spoke the language of nostalgic fans more
fluently than it did the connoisseurist idioms of collectors of painting,
thereby reifying the traditional distance between the comics world and
the art world within the confines of an art world institution that might
otherwise have contributed to the diminishment of these borders.
The significant accomplishment of Sothebys and, starting in 1992, its
cross-town rival Christies in the field of comics was to amplify the rationalization of the market for comic books begun by Robert Overstreet
in 1970. Further, it is that rationalizing process that greatly contributed
to the legitimation of comics in the eyes of other powerful actors in the
cultural field, including the press, museum curators, and gallery owners.
The sociology of the art world has long focused on the observation that
art dealers not only sell commodities but also actively create a membership in a community that adheres to the dealers particular style. In the
case of derivative markets, in which the same works are resold, auctions
can be an effective way to sell in markets where there may be as few
as a dozen potential customers worldwide. In the case of the most successful artists, media attention can quickly increase the number of potential buyers.29 In this way the auction, as a tertiary market composed
of collectors selling works through an intermediary to other collectors
without the direct participation of the artist or the dealer, becomes the
site at which the wheat is most clearly separated from the chaff of the
art world. These twinned processes the expansion of narrow markets
through promotion and the separating process accomplished by open
bidding can be clearly seen in the shape and direction of the comics
market following the inaugural comics auctions of the early 1990s, which
not only alerted a new generation of investors to the possibilities of the
comics collectables market, but initiated the selective process of placing
an economic value on important artists and works that is necessary for
their further consecration by, for instance, art museums. So while it is
true that Sothebys initially situated comics within the discourse of collectable Americana, their association with the tradition-honoured auction house served to raise both their economic and cultural capital by
virtue of the prestige accorded the institution.
The initial Sothebys comics auction in December 1991 resulted in
soft sales of just over $1.2 million, well below the low estimate for all lots.
The highest price paid ($70,000) went for a Frank Frazetta oil painting
of Vampirella from Vampirella #1, while the highest price paid for a comic
book was $50,000 for a copy of Detective Comics #27 (the first appearance
of Batman), a result that reportedly drew a standing ovation from the
crowd.30 In the years that followed, the comics auction was moved to the
spring and total sales climbed. By 1995 the Sothebys auction generated
nearly $1.7 million in sales, with 91.5 per cent of all lots selling. In 1996
the auction, which The Overstreet Guide termed the Super Bowl of comics
auctions, passed the $2 million mark as the largest and most successful
auction of its type.31 The economic effect of these sales was dramatic and
nearly instantaneous. The 1993 edition of the Overstreet Guide credited
the world-wide publicity generated by the Sothebys and Christies auctions with contributing to the strong growth in the field and noted that
new investors were entering the comics market for the first time, many
from the then-collapsing sports trading card market.32 The auctions at
Sothebys and Christies played a major role in creating not merely an
economic value for comics, but a cultural one as well. Pierre Bourdieus
contention that it is the dealer that brings the artist or work into the
cycle of consecration is a persuasive one in the context of comics production, particularly insofar as, prior to the inauguration of the comics
art auctions in New York, comics retained little cultural value outside
a small coterie of fannish collectors.33 In the 1990s, and despite their
focus on comics as the reflection of the American Spirit, it was the auction houses that most visibly occupied the role of the art dealer, thereby
lending economic legitimacy and cultural credibility to the processes involved in comic book collecting. From this standpoint, the auctions at
Sothebys and Christies, which served the process of bringing comics
into the machinery of the art market, of separating the wheat from the
chaff, and thereby establishing blue chip investment possibilities centred around certain important artists and certain key books, can be seen
to have played an important role of shifting the art worlds perception
of the comics world. The comics world dominated by organized fandom,
was relatively powerless to enact these sorts of shifts on their own, and
the transformation that did occur resulted in the ability of certain fans
(notably Weist) to work with the institutions of the art world as it existed
at the time. Indeed, the comic book collecting market that developed
and flourished within comics fandom during the period of the New York
auctions goes a long way towards demonstrating the vast conceptual gulf
that existed at the time between the art world and the comics world.
The New World of Hype: The Rise of Wizard Magazine
Many critics of Wizard Magazine have accused it of being concerned first
and foremost with the opportunistic buck. One of the most polarizing
publications in the comics world, and one which cartoonist-turnedfilmmaker Frank Miller famously described as a monthly vulgarity,
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and create artificial scarcities that would drive investment prices, heightened media interest in the prices of rare comics in the wake of the first
Sothebys auction, and the arrival of a monthly price guide in the form
of Wizard, which could react to perceived shifts in the day-to-day comics
collecting market in a way that the annual Overstreet could not. Indeed,
Wizard is very much a symbol of a shifting dynamic in the comics world
in the early 1990s, where a perfect storm of factors caused a sudden
transformation of the field from disposable kid culture to one of lasting
import. Thus, the price guides themselves did not generate that boom so
much as capitalize on the simultaneity of the other factors, even as they
promoted artificially inflated prices.
The launch of the first comics from Valiant Comics in 1990 and the
first Image Comics titles in 1992 were much heralded by Wizard as the
start of the next era of great comic collectables from the stalwart American superhero tradition. In Wizard #9 Greg Buls suggested that a lot
of collectors see the genesis of Marvel Comics in 1961 when they look
at Valiant Comics in 1992. The books are extremely enjoyable, and are
also extremely collectable.36 Similarly, in the next issue, publisher Gareb
Shamus argued that Valiant, Image, and Topps Comics, a subsidiary of
the sports card industry leader, will lead comics collecting to grow at an
even more rapid pace over the next year.37 Wizards strong endorsement
of new publishers helped to position it against the more staid Overstreet
Guide, which had a long-established interest in, and connection with,
the venerable superhero comic book market leaders, Marvel and DC.
Indeed, Wizard aggressively promoted Valiant, which was founded by former Marvel editor-in-chief Jim Shooter, and Image, which was founded
by seven popular Marvel artists who had left that company. For example,
the ninth issue of Wizard had an article on the founding of Image Comics, with an interview featuring all of the founders, while the next three
issues had lead features on Image founders Rob Liefeld, Todd McFarlane, and Jim Lee respectively. At least in its earliest years, the magazine
had much cooler relations with Marvel and DC, only writing about their
titles or creators sporadically, and often disparaging the investment potential of popular long-running titles featuring characters like Batman
and Superman. To this degree, Wizard can be conceptualized as antinostalgic, as its strict focus on contemporary comics (new releases) and
new characters marked it as a publication for a new generation of comic
book fan.
Nonetheless, in many respects the new comic book publishers and
Marvel and DC were very much akin during the speculator boom.
The speculator boom of the early 1990s resulted from the deliberate
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only wonder if this is a real marketing technique designed to attract attention to a worthwhile product, or just another ploy to boost sales and
disguise shoddy content.38 Sodaro demonstrated his prescience when
he noted that customers would ultimately tire of the tricked-up material, but suggested that in the interim enhancements may be just the
ticket to infuse new blood, new life, and perhaps even new customers in
what has always been a finite, and ever-shrinking market.39
The gimmicks that took off in the superhero comic book publishing
field in 1990 and 1991 reached their crescendo in 1992 when DC Comics decided to kill Superman. Superman #75, released on 17 November
1992, was widely described in the media as the fastest-selling comic book
in history, with more than 2.5 million copies sold in its first week of release. Wizard, which had shown very little interest in comics from DC as
investment opportunities, downplayed Supermans death in the months
leading up to it, suggesting in their sixteenth issue that we dont expect
[it] to increase in value overnight, but that the attention it will garner
could lead new customers to other eye-catching books on the stands
at the same time, such as Valiants Bloodshot #1, and, in the next issue,
predicting that the price of the book would increase in aftermarket sales,
but theres no way it can last.40 After the release of the comic, and widescale reports about its dramatic rise in value in the daily press, Wizard
continued to minimize the event, which it had essentially missed out on
reporting, as nothing more than the result of hype:
When it was first announced six months ago that DC was going to ax Superman, the fans reacted with Oh sure, theyll kill him off for a couple of issues
and then bring him back, which is pretty much true. But Joe Schmoe on
the street didnt know that. The result? A book thats going nuts in the secondary market. The price is so volatile that on the date of its release, some
stores were fetching as high as $35$40 a copy. Was this dramatic increase
in price due to the flock of comic collectors beating down the doors looking for a copy of Supes #75? No. It was because of the media attention surrounding this historic (though temporary) event. The non-comic buying
public was worked into a media frenzy over this death issue by the media,
and when they book finally hit the stands, they had to own it, no matter
what the cost. Store owners realized this, and the uneducated consumer
(along with their wallets) got raked over the coals.41
Wizard, a magazine that built its reputation and readership through the
endless promotion of ostensibly hot comic book collectables, ironically
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concluded its attack on the media and uneducated consumers by offering that anyone who falls for all that over-hype deserves a slap in the
face.42
The media interest in the death of Superman not only anticipated the
release of the comic, but grew as reporters covered the frenzied aftermarket activity described by Wizard. An article in the Las Vegas ReviewJournal was typical of the coverage of the secondary story. Warren Bates
reported: Buying the comic that features the Man of Steels demise,
some believe, is a better choice than stocks, and that Supermans death
had created an investment opportunity that would embarrass an insider
stock trader.43 Bates reported that the ironically named Hit and Run
Comics in Las Vegas had a few hundred of the collectors edition of the
comic for sale at $30 each, and that the store was buying copies of the deluxe edition back from its customers to service newer customers willing
to pay the steep mark-up. Hit and Run manager Tim Boal summed up
the day-trading ethos of the moment when he noted: People are finding
this a better investment than stocks, they were buying a hundred at a time
without flinching.44 While coverage of the value of comics was nothing
new in the annals of American reporting, this focus on the short-term
gains to be had were seemingly unprecedented. Nonetheless, this media
interest arrived at the peak of the speculative frenzy. The death of Superman did not presage an expansion of the comic book market, but rather
signalled the moment at which the bubble burst. By deceiving the public
about the collectability of these comics and about the permanence of
Supermans death comic book publishers, specialty stores, and fan
magazines perpetrated a fraud that contributed to a general disillusionment among comic book readers. The Death of Superman hype revealed
that the short-term comics investment market popularized by Wizard and
fuelled by publishers and retailers looking to quickly expand the market
was, in reality, little more than a Ponzi scheme. By the time DC brought
Superman back to life in 1993 interest in the title had diminished considerably and the air was coming out of the comics speculative bubble.
Significantly, in 1994 the American comic book industry entered into a
protracted sales recession and has yet to reclaim the artificially enhanced
sales peaks that it witnessed briefly in the early 1990s.
To Preserve, Protect, and Grade: Bringing
Science to Comic Book Collecting
One final aspect of the Superman #75 mania is worth considering in the
context of the value economic and symbolic of comics, namely the
fact that not all versions of the comic are considered equally valuable.
Current Overstreet Guides list differing prices for five distinct versions
of the comic. In order from least to most valuable, these are: the second
through fourth printings of the direct sales editions; the first printing of
the direct sales edition; the only printing of the newsstand edition; the
collectors edition; and the platinum editions, which were given away to
retailers who met certain sales incentives and are, thus, artificially rare.
It is a commonplace from the field of book collecting that subsequent
editions of printed matter are rarely as valuable as first editions, so it is
not surprising that the least valuable copies of Superman #75 were those
released after the initial wave of excitement. The most valuable edition
of the comic that was made available to the general public was the socalled collectors edition sold exclusively in comic book stores. This
edition came complete with a poster of Supermans funeral, an obituary from the Daily Planet, a postage stamp, and a black armband. These
supplemental items were held together with the comic in what is termed
a polybag, an inexpensive plastic bag containing the comic and the
other material that prevents the book from being read prior to purchase.
Of all the gimmicks associated with the speculator market in superhero
comics of the early 1990s, none has proven so continuously troubling as
the polybagged comic.
In the 1994 edition of the Overstreet Guide, published after the collapse
of the speculation market, the editors added a new section seemingly
inspired by Wizard. Collecting in the 1990s noted that, as a result of
the flood of new publishers, new artists, new heroes, and new gimmicks,
comic book collecting has become more fun and exciting than ever before, but new developments required new policies. Thus, Overstreet decreed: It is the official policy of Overstreet Publications to grade comics
regardless of whether they are still sealed in their polybag or not. Sealed
comics in bags are not always in mint condition and could even be damaged. The value should not suffer as long as the bag (opened) and all of
its original manufactured contents are preserved and kept together.45
This executive fiat from the best-established voice in comics collecting
should have served as an important ruling for dealers and collectors,
but since collecting is a social process involving a multiplicity of actors,
the controversy surrounding polybagged comics persisted nonetheless.
As early as 1992 Wizard Magazine had called for some official rules to
be printed and signed in Geneva (we will call it the first ever comics
treaty), but Overstreets treaty was not recognized by all parties.46 In June
1994, Wizards Marc Wilofsky noted that while the position advocated
by Overstreet should become the rule, it unfortunately did not: When a
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comic is taken out of its bag, its considered a damaged book and consequently worth considerably less than a comic still unread in its polybag.
Two months later, a reader responded to this comment by noting that
polybags, which are made of low-grade plastic, will turn your pages yellow quicker because they have chemicals which make the comic deteriorate in time. By removing the comic from the polybag and placing it
in a Mylite plastic container with an acid-free cardboard backing board,
Pompeo Balbo argued, in the long run collectors will have a pristine
copy when the polybaggers will have an unwanted item.47 Two months
after that, however, additional readers entered the debate, with Dan
Premo suggesting that a comic removed from a polybag and stored in
Mylite would be the equivalent of a reparation to the book, and that
restored comics are less valuable than unrestored ones in comparable
condition. Seeking to rise above the fray, Wilofsky adopted the position
long championed by Overstreet and other price guides: You should collect comics for mostly fun and reading! Sensible advice, were it not for
the key qualifier mostly. Nonetheless, Wizard undermined their advice
in their very next sentence: BUT Dan has a viable idea regarding the
similarity between opening a polybag and repairing a book: youre defacing the book either way, and collectors just want something thats
totally untouched.48 What collectors just want, according to this logic,
is a fetishized object of nostalgia rather than the kind of aesthetic experience that could be provided by an open comic book.
Wilofskys contention that collectors want something untouched is,
of course, at odds with the recommendation that comics be bought for
fun and reading, and it distils the most vexing question pertaining
to the value of comics: condition and readability. It calls to mind the
Washington Posts note about John Snyders purchase of Marvel Comics
#1 in 1979, that it was a comic that he would never read. Further, this
issue cuts to the heart of the questionable status of comics as physical
objects. Are they works of art to be appreciated and enjoyed? Or are
they ephemeral collectables to be preserved unspoiled for future generations? Susan Cicconi, writing in the 1991 Sothebys comics auction
catalogue, positioned comics squarely in the latter camp. She suggests
explicitly that comics are not art when she defines ephemera, including
comic books, as paper collectables particularly of the 20th century which
are not bound volumes or objects of fine art but objects which have a collectable nature and therefore a value attached to them.49 Comics, she
continues, were meant to be disposable like the morning paper and,
as such, were printed on cheap-grade, acidic paper. Nonetheless, with
prices for near mint copies of key comics from the 1930s being sold for
tens of thousands of dollars, the question of preservation has become
increasingly pressing. The need for conservation is, in Cicconis reasoning, exclusively economic. Comics are preserved because they sell for
vast sums, not because they have a larger social or aesthetic importance.
According to Cicconi, proper preservation techniques for comics include storage in a heat-, light-, and humidity-controlled environment, the
use of archival preservation supplies, and, when necessary, acid neutralization of interior pages.50 The scientization of comic book preservation
alluded to by Cicconi with the phrase archival preservation supplies was
a long time in developing in the field of comics collecting. In 1977, for
example, the Overstreet Guide recommended storing comics in a dark,
cool place with an ideal relative humidity of 50 per cent and a temperature of 40 to 50 degrees or less. Air conditioning is recommended. Do
not use cardboard boxes since most contain harmful acids. Seal books
in mylar or other suitable wrappings, containers, bags, or cabinets which
will protect them from heat, excessive dampness, ultraviolet light (use
tungsten filament lights), polluted air, and dust.51 At the same time, it
seriously entertained the notion of having comics bound as hardback
books. Overstreet noted that the drawback is that the comics would be
trimmed in the process and would lose their value as individual entities
but would gain as a bound volume.52 This suggestion about binding
was quickly dropped in subsequent editions of the Guide as the emphasis came to be placed on the importance of condition. As Overstreet
himself wrote in 1984: The key word is condition and the key condition
is Mint.53 To keep comics mint, that is, to ensure maximal potential
return on investment, it is imperative that they be properly handled and
preserved rather than being read and enjoyed. As early as the late 1970s,
the Overstreet Guide contained lengthy articles on the science of preservation. In 1979, for example, Ernst W. Gerber and William Sarill filled six
pages with notes on storage environment, storage devices, plastic bags,
mylar bags (of all the plastics available, virgin polyethylene is the only
plastic worth a closer look), backing boards, and deacidification.54 With
so many factors and choices for the average collector, it is no wonder
that Richard D. Smith noted in the 1983 edition of the Guide: The long
term preservation of comic books is a challenge that boggles the imagination.55 That article on preservation, the longest and most complete
ever published by Overstreet, included two engineering charts about the
long-term effects of various forms of plastic on comic books and a recommendation to chemically deacidify ones collection; it also offered, for
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$2.00 and a self-addressed stamped envelope, a full bibliography of peerreviewed engineering and chemistry articles pertaining to the evaluation
of plastics, cardboard, and other detriments to collectable ephemera.
For those collectors who may have failed to heed the advice of the
preservation experts, all was not necessarily lost. A second step beyond
preservation is, of course, restoration. The 1977 Overstreet Guide again offered a point of view that seems at odds with more contemporary thinking about appropriate restoration in the field: The color Xerox which is
now available in large cities can be used to replace needed centerfolds,
missing pages and covers.56 Given the absence of this recommendation
in later editions of the Guide, it seems plausible to surmise that restoration amounting to forgery was not endorsed in any wide-scale fashion by
the collecting community. Rather, by 1980, Overstreet positioned the act
of comic book restoration a cross between the centuries old tradition
of fine arts and book restoration with the latest scientific achievements
in the field of paper conservation as placing comics firmly within the
conventions of the fine arts.57 Overstreet noted, for example, that Michelangelos Sistine Chapel has been restored completely on average of
every forty years, yet tourists continue to admire it as his work.58 Overstreets choice of examples may have been influenced by the news coverage that year of preparations for the restoration of the Sistine Chapel
and the work that would begin four years later. That that restoration
was highly controversial did little to dissuade proponents of comic book
restoration in the years to come.
For restored comics, the primary concern was less about the integrity of the artists vision than about maximizing return on investment
through the creation of comics that are as close to as new as possible.
Cicconi, in the 1991 Sothebys catalogue, identified non-abrasive cleaning, tape and stain removal, paper reinforcement/replacement, and
colour in-painting as among the roles of the professional comic book
restorer.59 The value of the restorer was underscored by the description
in the 1997 Sothebys Comic Books and Comic Art catalogue of a copy of
Superman #1 with Detached Covers and Missing Centerfold, estimated at
$2,000$3,000 and graded Poor with a score of 4 on the 100-point scale
used by the grading committee:
Many people would comment that the consultant has been too brutal with
a grade of poor at 4. With the centerfold missing, one almost has to grade
this book low, especially with the covers detached. This said, any experienced collector is going to recognize that the covers are very intact and
Given the fact that the grading scale used by Sothebys defined very fine
as 7589 points and near mint as 9097, and given that the 1997 Overstreet Guide indicated that only three near-mint copies of Superman #1
were known to exist and that they were valued at an average $110,000,
it is clear that the potential value of restoration and the small matter of
locating that missing centrefold were quite significant from an investing
standpoint. Indeed, buyers at the auction must have concurred, as this
copy sold for $9,775 (including the buyers premium), more than triple
the high estimate.
Central to this logic of restoration as the expansion of investment
value is the concept, addressed directly in the Sothebys text, of grading.
Indeed, Sothebys employed an external and impartial grading committee for each of its auctions to make things safer, ethical, and more secure for buyers, and publicized the names of the committee members in
each of their catalogues.61 The issue of grading has been tremendously
important for the Overstreet Guide, which lists multiple prices for each
comic depending on the grade it is afforded, and Overstreet and Gary
Carter even published a grading guide in 1992 complete with an OWL
card (Overstreet Whiteness Level) depicting various paper colours so
that investors could accurately distinguish white from off-white, tan,
brown, and brittle.62 The push towards objective grading criteria in
what is a thoroughly subjective process has been paramount in establishing the logic of collecting and has resulted in the plethora of grading guides and grading committees used by major dealers and auction
houses to minimize disputes between investors and vendors. In a field in
which the number of copies of any particular book can range from fewer
than a dozen to more than a million, minimal differentiation of copies
becomes paramount in the creation of prestige. Indeed, as has already
been illustrated, the very notion of the prestige, or pedigree, collection
is dependent on the fact that the comics in the collection are the best
copies known to exist.
The evolution of comic book grading illustrates many of the factors that
have contributed to the conception of comic books as ephemera rather
than fine art. The earliest Overstreet Guides in the 1970s used an eight-part
rating system (Mint, Near Mint, Very Fine, Fine, Very Good, Good, Fair,
and Poor) with written descriptions of the varying conditions. Thus, in
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The reasons for this decision seemed threefold. First, the comic book
auction market never developed as fully as the auction houses might
have hoped, and while prices continued to rise they still remained relatively depressed in comparison with other art markets. Second, the rise
of eBay and other online auction sites allowed collectors and dealers
to effectively bypass large institutions such as Sothebys since, as fans
rather than as connoisseurs, comic book collectors derive little added
value from the legitimating force of the auction houses and often chafe
at paying buyers premiums. Third, new players such as Greg Manning,
Mastronet Inc., and Heritage Auctions entered the comics auction field,
often from related fields such as coin collecting, making the market for
high-end auction items more competitive. The arrival of these new players, and the rise of internet-based comic book sales, was facilitated by
the rise of CGC and their practice of slabbing comics to preserve them
in their original state and prevent them from being read or enjoyed by
anyone at any time.
The arrival of CGC was triumphantly heralded by the 1999 Overstreet
Guide in a feature article titled The Next Revolution for Comic Books!
A New Ten-Point Grading Scale and a Certification Service to Guarantee
Grading Consistency!68 The CGC business model functions in such a
way that dealers or owners of comic books send them to be professionally graded. These comics are examined by five experts and assigned a
grade on the ten-point scale used by CGC. Once graded, the comics are
enclosed in Barex and then sonically sealed in a hard plastic transparent
and tamper-proof container (slabbed) so that they cannot be altered
or, in fact, read. Finally, they are labelled as to grade, specific defects,
including restoration, are noted, and the comic is returned to its owner.
So long as the comic remains in its hard plastic case its grade is certified by CGC. The theoretical disinterested impartiality of CGC, therefore, has been credited with removing much of the subjective bickering
about grading from the buying and selling process, allowing comic book
collectables to become that much more liquid as assets in the internet
age where transactions often take place between individuals without the
mitigation of traditional brokers and experts. The effect of CGC grading
and slabbing on the market was instantaneous. In 2001, Robert Overstreet noted that high-grade (above 9.4) golden and silver age books
brought seemingly insane prices at auction, and Conrad Eschenberg
added people are paying stupid money for high grade books.69 Further, CGC grading reinvigorated the sagging market for early-1990s comics touted by Wizard, particularly those with exceptionally high grades
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(9.9 or above), and it largely resolved the polybag debate when CGC
refused to grade polybagged comics, in this instance substituting their
own hard plastic casing for the one originally supplied by the publisher.
Of course, the slabbing phenomenon had its most important impact in
establishing beyond any doubt that the primary value of comic books as
investment collectables was not, as Overstreet and Wizard long proclaimed,
fun and reading, but pure abstract fetishism. So long as the certified
comic book could not be read, or even handled, it served to put the lie
to the idea that comic books were really an art form to be enjoyed.
Conclusion
The phenomenon of slabbed comic books reified their position in the
realm of pure commerce. Stripped of their status as readable objects by a
thick plastic container, comics were firmly placed in the domain of what
J.C. Vaughn had termed the ultra-mercenaries, reducing them to little
more than easily transacted fetish objects. Moreover, the collector logic
that found its ultimate rationale in slabbing fundamentally undermined
the argument that comic books themselves might aspire to the status
of art. While I have written elsewhere about efforts to bring the comic
book more in line with the status of art objects, it is nonetheless clear,
particularly in the dominant American tradition, that comic books remain largely outside the prevailing definitions of art.70 Situated initially
by Sothebys, one of the most powerful actors in the art market, as mere
ephemera, comic books struggled to shake this association. Further,
when the auction houses turned away from comic books, relegating the
tertiary market to the internet, the status of comic books as art objects
was further diminished.
Despite the fact that this discussion has focused narrowly on American mass-marketed comic books, not all comics are, in point of fact,
comic books. Neither is the art form itself solely defined by these pulpish
ephemera. Indeed, an argument can be made that, rather than the published product as a whole, it is the art contained by the comic whether
from strips or books that is most akin to the traditional art object. Consider this description of the 1996 Sothebys comics auction published in
the 1997 Overstreet Guide dealing with original comic book art:
The first important offering was [Robert] Crumbs original cover for Zap
#0 from 1967 estimated at $20,000 to $30,000 (collectors should keep in
mind that this estimate is higher than any estimate for any previous golden
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and their sense of nostalgia.73 What seems clear from this Times piece
is the fact that with nostalgia as the constant driving force, rather than
aesthetic value or cultural significance, comic books are an awkward fit
with the art world, as the auction houses learned. To this end, while they
seem condemned to reappear from time to time, the subject of bemused
reports about the remarkable sums that grown-up investors are willing
to pay in order to recapture some small slice of their childhood, the art
which they themselves contain has slowly divorced itself from its host
medium and has derived a completely different value within a related
but distinct world of its own.
Richard Outcault, Around the World with the Yellow Kid (28 February 1897).
Chapter Eight
For fans of comics the Museum of Art is as foreboding and scary a place as
the Comics Convention is for lovers of art.
Raymond Pettibon1
In 1897, Richard Felton Outcault toured his signature comic strip character, the Yellow Kid, around the world. Among stops in Venice, Cairo,
and Monte Carlo, the Yellow Kid passed a day in Parris at d Louver
art gallery.2 The cartoon itself is typical of Outcaults work during this
period. Originating in 1895 in the colour supplement of Joseph Pulitzers New York World, the Yellow Kid was the star of Hogans Alley, a place
where street urchins gathered in order to poke fun at the issues of the
day. A bald Irish boy with enormous ears named Mickey Dugan, the Yellow Kid lacked the ability to speak, and his dialogue was written on the
yellow nightshirt that was his visual trademark. When Outcault took the
character to William Randolph Hearsts New York Journal in October
1896, the strip took on an increasingly vulgar and violent tone. In each
iteration, the work was notable for its use of pidgin English and its portrayal of New Yorks impoverished immigrant population as the very essence of low culture. Thus, when Outcault moved the action to the most
famous art museum in Europe, the humour stemmed from the resulting
misunderstandings. As Dugan writes in his letter home:
den we also seen d statchoos. billy, dey maid me blush. d clotes wot dem
statchoos didnt hav on wud start a hole dry guds store, on me woid uv
onner. Dere wuz one statchoo wot had er arms cut orf wen she wuz a child.
she didnt stand strait, I gess she had kramps an dey sed she wuz d veenis
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d. mile O. I sed t d mug wot runs d sho she looks more like a veenis d. haf
mile O. but d mug didnt ketch on. Dem Parizhiuns is stoopid.
The culture clash that Outcault depicts in this cartoon is the meeting of
old world and new, of educated and uneducated, of adult and child, yet
more than this, the strip can be read as an encapsulation of the place of
comics in museums at the time that it was originally published. So much
of the humour of the piece derives quite simply from the juxtaposition
of the comic strip itself and the famed Greek sculpture, who notes, in a
word balloon, that If I had my arms I would spank some of these kids,
and serves to visualize the vast chasm that existed between comics and
legitimate culture at the end of the nineteenth century.
In many ways, Outcaults ability to find humour in the idea of comics
in an art museum reflects a general defensiveness from the comics community that would persist throughout the twentieth century. While some
artists, such as Art Spiegelman, long agitated for the place of comics in
museums, others were more resistant, suggesting that the appropriate
place for comics was on the printed page, not on the bare white walls of
the museum. In an essay on comics exhibitions in his book Objet culturel
non-identifi, Thierry Groensteen notes that the incorporation of comics in museum exhibitions carries with it the possibility that they will
wind up merely mimicking the forms of painting, stripping comics from
their normal domain and thereby undermining the specificity of the
form. Unlike so much of contemporary art, comics, he notes, are not
produced with the space of the museum in mind, but are intended for
reproduction on the printed page and enter into a distribution network
far removed from the sacralizing tendencies of the art world. Comics in
print and on the wall are, of course, two totally different ways of experiencing the same work. Nonetheless, Groensteen suggests that there
are advantages to be had from the experience of comics in museum settings, not the least of which include proximity, intimacy, the absence of
colour (in many cases), the presence of the artists marginal notes and
drawings, and the traces of pencil drawings. In short, by highlighting
the process of creation, and by emphasizing visual elements that are frequently obscured on the printed page, comics can be seen in an entirely
different manner in a museum setting.
Perhaps equally important, the museum setting also allows comics to
be seen afresh by the art world as a whole. More than any other cultural
institution, the museum plays a central role in elaborating a definition
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of artistic works as they are the primary institutions where the public
encounters art. Centrally, they act as chief cultural gatekeepers by filtering the flow of cultural objects as they enter into the museum system.
This gatekeeping, of course, has long been used against comics, as well
as other undesirable or non-consecrated cultural objects. Museums have
historically maintained a reserve of quasi- or non-art objects (crafts, decoration, artefacts, and everyday items) that can be promoted on occasions
when secondary arts enjoy a sudden resurgence in popularity. Popular
culture, a category that has traditionally contained comics, is one such
reserve. As Carter Ratcliff has argued, mass culture offers curators and
critics an endless fund of images useful in claiming that high art sinks
deep, energizing roots into the lowliest muck. This is a primitivizing tactic. To preserve its intelligibility, our museums must draw and redraw the
line between high art and mass culture.3 Simply put, by mounting exhibitions, museums and other gatekeeping institutions enact their power
to define what is and is not art. Following this logic it is clear that
while comics do not require the sanction of museums to succeed as comics, the same cannot be said if the desire is for them to succeed as art.
Of course, the inverse of this phenomenon is the fact that, in an increasingly mediatized and entertainment-oriented world, museums may
find themselves needing comics in order to attract new audiences. The
importance of blockbuster museum exhibitions can be dated from the
1976 King Tut exhibition that drew more than eight million visitors to
the Metropolitan Museum of Art in New York. Since that time, museums worldwide have competed for big shows that will attract large, and
often non-traditional, audiences, boosting revenues through ticket and
gift-shop sales, and helping to establish individual museums as brands.
Increasingly, blockbuster museum shows have become a central aspect
of event tourism, with exhibitions built not only around works by worldfamous artists, such as Matisse-Picasso at the Museum of Modern Art, but
also topical or nostalgic subjects such as Vanessa Beecrofts use of live female nude models, motorcycles at the Guggenheim, film franchises like
Star Wars: The Magic of Myth at the National Air and Space Museum in
Washington, and, presently, comics in a variety of venues. Significantly,
the opening of the space of the museum to comics coincides with the
rise to prominence of both the cultural theory of postmodernism and
the economic logic of the blockbuster. It is clear that, in different ways,
the limited success of comics in museums is the result of a combination
of these, and other, forces.
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or as a lost ideal haunts the theoretical literature concerned with different levels of culture in modern society.9 By positioning comics in this
exhibition as a legitimate absence in high-art curatorial practices, they
sanctioned a centuries-old bias against the form and demonstrated, perhaps unwittingly, that the need for reliable, solid distinctions haunted
more than just the theoretical literature.
While the High and Low show was widely criticized as conservative and
elitist, the tendency to regard comics predominantly as inspiration for
real art has a legacy that remains very much alive almost two decades
after the MoMA exhibition. The principle of excluding comics and comics artists from museum shows about comics has occurred over and over
again in multiple venues around the world. Moreover, contemporary
comics shows that exclude comics present new ways of conceptualizing
the comicsart relationship in formal terms, rather than in the social
terms mobilized by Varnedoe and Gopnik. For example, Funny Cuts:
Cartoons and Comics in Contemporary Art, an exhibition organized by
the Staatsgalerie in Stuttgart from 4 December 2004 through 17 April
2005, brought together the work of more than forty artists influenced
by comics art but no artists who actually work primarily as cartoonists.
According to the exhibition catalogue, Funny Cuts showcased the way in
which artists have tackled the trivial and commercial worlds of comic
and cartoon images.10 The curators noted that due tribute will indeed
be paid to comics: through the admiration shown to childhood heroes,
for example, in the work of Mel Ramos, whose The Flash (1962) and
Batman (1961) rely on the iconography of comics rather than its form,
but the museum would stop short of legitimating comics themselves as
exhibition-worthy. Similarly, Splat Boom Pow: The Influence of Cartoons
in Contemporary Art, staged by the Contemporary Arts Museum Houston in 2003, featured more than forty artists whose work was inspired by
comics but, with the exception of David Sandlin, none that work in the
field. That catalogue told its audience what it probably already knew when
it noted that while fine art traditionally has been feted by the arbiters of
taste, comics remain at the bottom of the heap.11 The two exhibitions
shared a number of contributors in common: Ida Applebroog, Arturo
Herrera, Roy Lichtenstein, Kerry James Marshall, Takashi Murakami, Yoshitomo Nara, Raymond Pettibon, Sigmar Polke, Mel Ramos, and David
Shrigley. With the notable exceptions of Applebroog and Marshall, each
of whom produces work in the fine arts field whose sequential narratives
place them in quite close relation to narrowly formalist conceptions of
comics, the connection between these artists and comics resides at the
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their narrative context found its appeal in the recognition that, particularly at that time, there were few suitable frameworks for defining comics
as art. As was argued in chapter 2, traditional definitions of comics have
long worked against the possibility of regarding comics as a significant
art form. Cartoonist Burne Hogarth, writing the introduction to the catalogue, noted precisely this dilemma when he wrote: Perhaps the art we
are talking about is not art at all, because even among its staunchest protagonists and practitioners there has developed no satisfactory definition
that would place the cartoon and the comic strip in relevant context with
traditional art as art.22 The show at the Louvre was clearly an attempt
to rectify this situation by proving that strip artists have drawn upon
the classical rules of illustration: We believe we have demonstrated, by
means of the illustrations in this book, that based on these influences
and successive styles the comic strip has created original works of which
it can no longer be said that they are not art.23
If the curators of Bande dessine et figuration narrative felt that they had
scored the definitive proof of the art status of comics, the art world itself remained seemingly unconvinced. While some comics shows were
staged at other museums in the years that followed the Maurice Horn
curated 75 Years of the Comics at the New York Cultural Center in 1971,
Art et innovation dans la bande dessine europenne at the Muse dart
contemporain in Gand in 1987, and Opra bulles at the Grande halle
de la villette in Paris in 1991 and 1992 the form remained largely ignored by the art world as a whole. Moreover, as Thierry Groensteen observed with respect to Opra bulles, the conception of these exhibitions
tended to focus largely on the culture of entertainment rather than
a culture of high art.24 Opra bulles, which was staged in coordination
with the Centre national de la bande dessine et de limage (CNBDI)
in Angoulme and the Salon dAngoulme, incorporated four separate,
and largely unrelated, exhibitions of comics: the work of Ren Goscinny,
comics by Enki Bilal, the collaborative work of Franois Schuiten and
Benot Peeters, and The French on Vacation. The reason for this strange
eclecticism is that the show was mounted quickly to fill a hole in the programming of the Grand Hall after a more classically conceived show was
abruptly cancelled. With little time to prepare a major new exhibition,
the decision was made by the CNBDI to restage three of their earlier
shows and add the fourth (The French on Vacation) to fill the space.
The result was a comics exhibition conceived primarily as spectacle a
tendency that Franois Vi, artistic director of the CNBDI, had helped
to regularize through the staging of annual exhibitions by the president
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of the Angoulme festival and frequently managed by exhibition organizers Lucie Lom, the atelier run by Philippe Leduc and Marc-Antoine
Mathieu since 1984 (Lucie Lom produced both the Goscinny and The
French on Vacation exhibitions at Opra bulles).
To situate comics squarely in the traditions of fine art, it seemed, would
require a concerted effort to refocus the presentation of original comics
art in a manner that could be aligned with the most conservative tendencies of art history. Significantly, the two exhibitions that most strongly
positioned comics as art in the minds eye of the public were both centred on the search for and celebration of cartoonists deemed masters
by their curators. Matres de la bande dessine europenne, presented at
Bibliothque nationale de France (BNF) and later at the CNBDI in 2000
and 2001, and Masters of American Comics, organized by the Museum
of Contemporary Art (MoCA) and UCLA Hammer Museum in Los Angeles before moving to Milwaukee and New York/New Jersey in 2005 and
2006, had largely similar goals, but accomplished them quite differently.
Curated by Thierry Groensteen, Matres de la bande dessine europenne brought together sixty-nine comics artists from thirteen European nations with a selection of original art and printed examples. While
the vast majority of these were extremely well-known, including Rodolphe Tpffer, Hugo Pratt, Wilhelm Busch, Andr Franquin, Herg, and
Moebius, others were frequently overlooked pioneers like Mary Tourtel,
Storm P., and Antonio Rubino. A final group was composed of artists
who were well-known in their home countries but little-known in France,
including Marten Toonder, Jess Blasco, Frank Bellamy, Benito Jacovitti,
and Jules Radilovic. The exhibition was not organized chronologically or
geographically, but thematically. Each of the sixteen sections brought together a diverse selection of artists around certain styles (ligne claire, the
Franco-Belgian school), genres (satire, western, adventure) and themes
(dreams, personal subjectivity). In his preface to the catalogue, JeanPierre Angremy, president of the BNF, indicated that the show allowed
the question of the genius of European comics to be posed for the first
time.25 The significant accomplishment of the Matres show was not its
focus on the concept of genius, the key that opened the door of a consecrating institution such as the BNF, but, as Groensteen would later emphasize, the fact that the show presented comics in a complex fashion in
which they could be interrogated on historical, sociological, anthropological, literary, and aesthetic grounds.26 At the same time, however, the
notion of genius invoked by Angremy was never far from the surface.
Significantly, Groensteen described the show as having been structured
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around a rich international heritage, diverse and partially unrecognized, affirming a hierarchy among creators, positing the relevance of
the original and printed page as complementary documents.27 By affirming the notion of the artistic hierarchy within comics, a disposition
that was signalled by the title of the exhibition, comics could become an
art form so long as a certain number of cartoonists could be conceptualized as artists in the manner suggested in chapter 4.
The genius argument is made even more forcefully by the Masters
of American Comics exhibition curated by Brian Walker and John Carlin, co-curator of the Whitney show twenty-two years earlier. The show
featured the work of just fifteen American cartoonists, but offered, with
900 pieces, a much larger selection of works than was typical of previous comics exhibitions (the scope of the show was reduced when it left
Los Angeles for other locations). The artists were arranged chronologically in two distinct venues, with comic strip artists Winsor McCay, Lyonel Feininger, George Herriman, E.C. Segar, Frank King, Chester Gould,
Milton Caniff, and Charles M. Schulz displayed at UCLAs Hammer Museum, and comic book artists Will Eisner, Jack Kirby, Harvey Kurtzman,
Robert Crumb, Art Spiegelman, Gary Panter, and Chris Ware showing at
the Museum of Contemporary Art. Significantly, the chronology of the
two shows bifurcates in the mid-century period with Schulzs Peanuts,
which debuted in 1950, as the last of the comic strips, and Eisners The
Spirit, originating in 1940, as the first of the comic books. This curatorial decision signals the presumption that the vitality of the comic strip
form vanished by the 1950s and was superseded by comic books. Such a
contentious some might say arbitrary timeline reinforces the notion,
which runs throughout the literature produced by the show, that the artistic relevance of comics can be charted as a series of formal shifts, with
each artist exemplifying one significant innovation. Thus, for example,
McCay transformed mechanical reproduction into a creative medium
for self-expression; Goulds Dick Tracy is the best example of a feature
that turned the constraints of the medium into its strength; Caniff was
one of the greatest storytellers ever to work in the comics medium;
Schulz was a master of minimalism; Crumbs work is exceptionally wellcrafted; and Panter expressed a new kind of elegance.28 The work of
the Masters show, therefore, was self-evidently to undertake the sort of
legitimizing process that had been long absent in the field of comics.
The chosen few were to be justified as geniuses, and the basis for that
project would be entirely aesthetic and narrowly formal.
Indeed, the mission of the Masters show could hardly have been rendered more explicit. Visitors entering the first half of the show at the
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To this end, the legitimation of the comics world can be seen to be completely dependent on its ability to mimic the worst aspects of traditional
art worlds.
For curator John Carlin, the fact that the chosen few were mostly
white, middle-class, male was not a significant problem because I felt
a canon needed to be there, in order to be challenged.33 Carlins teleological proposition, that comics needed to pass through the institutionalizing phase of art history that other modern arts like photography
and cinema moved through in the past, affirms the central importance
of the art museum and its narrow aesthetic and ideological interests by
consenting to the rules of the game, no matter how politically outmoded
they might be. The biases of the curatorial selections particularly highlight the fact that the emphasis has been placed predominantly, some
might say exclusively, on comics as visual culture, with the artists primarily celebrated for their storytelling (such as Barks) or dialogue (most
notably Trudeau and Feiffer), absent from the museum walls. In these
ways, the Masters show assents to the formal biases of its museum setting, displaying frustratingly partial stories in the midst of the white cube
museum space as if they were paintings. If proof were needed that the
MoCA and the Hammer Museum treated comics exactly as they do other
kinds and genres of art, one needed to look no further than the benches
scattered across the floor space. In both institutions the benches, upon
which the visitor could rest in silent contemplation of the works on the
wall, were placed at such a distance that it would have been impossible
to read the text on the displayed pages. With no concessions made by
the institutions to the particularity of the work, comics finally achieved
something of the legitimacy they had long sought, at the price of their
own formal distinction.
Gathering the Crumbs
Reviewing the smaller New York/New Jersey iteration of the Masters show in the New York Times, Michael Kimmelman noted of Robert
Crumb: Hes still the Picasso of comics: the unavoidable influence on
all younger artists.34 Comparisons to Picasso are difficult to live up to,
but Crumb has enjoyed such hyperbolic praise of his work for a long
time. In the 1991 High and Low catalogue, Varnedoe and Gopnik celebrated his particular intermingling of nostalgia, as exemplified by his
work on delta blues and his use of largely outmoded cartooning styles,
and an apocalyptic viewpoint.35 Fifteen years later, of course, it was a
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comic books, and illustrations that make up his oeuvre can be compared
to the works of Hieronymus Bosch, Pieter Breughel the Elder, William
Hogarth, James Gilray, or Honor Daumier.48 Similarly, the Cologne
catalogue argues: Its not that he doesnt greatly admire the great masters in the history of art such as Bosch, Breughel, Hogarth, Daumier,
Grosz or Dix and pay their artistic faculty and craftsmanship his highest
respect.49 Bosch, Brueghel, Hogarth, Daumier these are names trotted out in the catalogues to carry water for Crumb, but with little or no
explanation in the texts themselves.50 One exception is in a review of the
Cologne show in Modern Painters, where Amanda Coulson argues that
Crumbs connections to Bosch and Brueghel lie not only in quite direct
references . . . but also in his approach toward the depiction of humanity
as flawed, base, lustful, yet always comical.51 Coulson, at least, provides
examples. The rest simply wave at the references, content that this is sufficiently explanatory.
What these art-oriented catalogues do not address, for the most part,
is the flipside of Crumbs influences. In a September 2004 Art News
cover story, Crumb said: The weird thing about museum people is that
they know nothing about the tradition I come from, which goes back
500 years artists like James Gillray, George Cruikshank, and T. S. Sullivant.52 The Cologne catalogue touches on this, noting that his real
influences are those who have been denied recognition altogether,
which, by the way, are also those artists who are themselves not discussed
by the article that notes their absence.53 Nonetheless, these influences
seem to be easily enumerated by critics who are well versed in comics,
such as Jean-Pierre Mercier, director of Frances comic book museum:
Walt Kelly, Carl Barks, Jules Feiffer, Bud Fisher, Milt Gross, Elzie Segar,
Gene Ahern, Sidney Smith, George Herriman, Frank King, Cliff Sterrett,
and Harold Gray.54 Because these men, for the most part, plied their
trade on the pages of Americas newspapers in the 1930s, working on
popular comic strips such as Mutt and Jeff, Popeye, and The Gumps, they
are altogether absent from the traditions of art history, a history that
only barely has room for illustrators such as Thomas Nast, T. S. Sullivant,
James Gillray, George Cruikshank, Gustave Dor, and Honore Daumier.
By synthesizing 1930s American comic strip traditions with the ragged
aesthetic of the 1960s counterculture, and by expanding this work in the
1970s through reference to a nineteenth-century illustration tradition,
Crumb becomes a place holder for distinct artistic traditions that have
been largely excluded from art history. Significantly, John Carlin, writing
in the Masters catalogue, suggests that Crumbs drawing style reflected
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artist and has the potential to open art-world doors for other cartoonists.60 At least thats what others from the upper echelons of the comics
world hoped.
Of course, Crumbs victory might prove unwanted. He has never aggressively pursued success in the art world and, in fact, has been long
dismissive of it. Crumb claims: The fine art after World War II doesnt
do it for me. It just seems lifeless, a posture, a pose. Jackson Pollock,
Willem de Kooning, on down to pop art, performance art, minimalism,
whatever . . . I dont get what its about. His self-image as an outsider an
image that is prevalent particularly through his autobiographical comics
work helps secure his reputation as an autonomous artist, completely
unconcerned with the art market. Despite the fact that the sketches that
he draws on placemats now sell for as much as $35,000, Crumb, like any
modernist fine artist, evinces no interest in the commercial or critical
response to his work: Im not interested in a bunch of cake eaters that
go sniff around museums. Not at all. Its totally bizarre to me that when
my gallery sells my place-mat drawings, they tout the stains and stuff as a
selling factor like, and look at the authentic grease mark and it adds to
the value. That world is phony, repugnant and sick.61 Crumbs statement
recalls with great precision Pierre Bourdieus diagnosis of the autonomous player in the field of cultural production and his observation that
the field is dependent on its own disavowal of the economic function of
the work of art. Nonetheless, Crumbs ambivalence about the process of
legitimization should not be dismissed as merely a posture, particularly
when so much evidence suggests that it is a legitimately held belief. It
seems to me, however, that with quotes like this and they abound in
his interviews Crumb has developed the near perfect habitus for the
comics artist seeking to be incorporated into the field of art, whether he
is conscious of this or not.
Of course, Crumbs ambivalence about art is mirrored in arts ambivalence about Crumb. The canonization of Robert Crumb, at this extremely
early moment in the process, remains incomplete. In admitting Crumb
into art institutions, the institutions themselves demonstrate their own
inflexibilities, limitations, and their difficulty of moving beyond traditional conceptions of artistic practice, providing few new lenses through
which to view the artist. It is worth bearing in mind, for example, that
the cover story on Crumb in Art News was a special issue dedicated to
humour in art. So even when he is taken seriously, he is not taken all that
seriously. For the artist, this is not such a loss. As Crumb himself says:
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It should go almost without saying that Harveys inversion of the hierarchy of legitimacy would, similarly, have seemed more courageous fifty
years ago during the waning days of high modernism. In the contemporary postmodern moment, positing the notion that comics have more
to offer art museums than vice versa is not particularly outrageous. Harveys claim that shows such as this one do nothing to add to the forms
artistic validity may overstate his case given the importance that has
been placed on such shows within the comics world. More importantly,
however, his focus on the appropriate manifestation of the comics form
pushes aside the larger institutional issues that the museumification of
comics raises even as he seeks to touch upon them.
Crucially, the museumification of comics as it has played out in the
Masters show, and in the numerous Robert Crumb exhibitions at major
art museums, underscores the power of the prevailing museological discourse. It seems terribly significant that the American cartoonist most
celebrated by art museums is also the one whose work is most frequently
castigated by critics as racist and sexist. Further, the arguments that are
made by art historians and curators on his behalf that his work represents a naively unbridled id, that his concerns parallel those of middle
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America more generally are exactly the same as those initially used
to dismiss work in the comics form altogether. In other words, the art
world has managed to preserve its old hierarchies while using a more
celebratory language in keeping with its own version of postmodernism.
The attacks on comics enumerated by highbrow critics in the first half
of the twentieth century emphasized the inherent crudity, racism, and
sexism that was seen to be closely associated with working-class American
interests. Crumbs work, which is steeped in the aesthetics of American
mass culture from the preSecond World War era, embodies the very
values for which comics were originally condemned. If, as was argued in
the previous chapter, nostalgia is a primary driver for the market in comics collectables, it should come as no surprise that the comics artist who
found the greatest success in the art world is also deeply rooted in nostalgia, not only for his own childhood but for the early days of the comics
form itself. Nonetheless, in this postmodern period, the ironic persistence of outmoded styles and values become the reason why Crumb is
placed as the pinnacle of American cartoonists. That it is Crumb, of all
cartoonists, who is best able to cross over into the traditional art world is
illustrative of the transformation that has taken place in the cultural field
generally. In Crumb, art museums have chosen to honour all of those
aspects of comics that they traditionally disdained, thus securing their
own supremacy in the hegemonic endgame of cultural value.
Chapter Nine
Most genuinely talented cartoonists hate it when all this stuff is talked about
anyway, as it shoves our (up until now) virtually criticism-free artform out of
the open clean air of genuine life and that much closer towards the stifling
gascloud of academic talking, thinking and theorizing.
Chris Ware1
The tenth issue of Chris Wares Acme Novelty Library (Spring 1998) includes
a twenty-four-page story featuring the artists well-known Jimmy Corrigan
character, which itself is framed by a sixteen-page catalogue of goods advertised for sale through Acme Novelty and Co. of Chicago, Illinois. This
supplement, which cannily ironizes the structure and rhetoric of early
twentieth-century mail order catalogues, provides an extended commentary on the tense relationship of optimism and despair in the American
domestic sphere. Offering useful consumer products such as Placebo
Birth Control Pills, Large Negro Storage Boxes, Happy Family Appliqus, and a Reason for Living, Wares product descriptions invoke a particularly masculinist form of irony in order to eviscerate feminized tropes
about the conflation of consumerism and self-fulfilment. One catalogue
page, however, displays a specific bitterness. Here Ware offers for sale the
institutions of the art world: The Art Magazine ($35/yr), The Art Gallery
($875/mo.), The Art Critic (6/word), The Art Teacher ($35,000/yr.),
The Art Dealer (market price), and, of course, Art ($10/lb.). The text
of Wares description of the Art Teacher is suggestive of the tone of the
piece as a whole:
Discover the joys and mysteries of your own creativity with your own
personal art teacher. Let this desperate soul drag you down in his or her
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personal quest of grants and a tenured position; learn lots about yourself
in the process. Learn that art is either a strange, exotic, and inexplicable,
mystical activity, or a wholly rational, scientific investigation, and that talent is only an impediment to real expression. Learn that skill is only a
seductive affectation that fakers use to trick people into thinking that
theyre good. Learn that if you like something, youve got to be able to detail and outline exactly why. Learn that liking something is bad, anyway.2
With this passage Ware places the institution of art training under attack,
emphasizing careerism and jealousy as the hallmarks of a fraudulent system. Central to this description is the Nietzschean concept of ressentiment
that was identified as a hallmark of contemporary comics production
in chapter 3. Yet, more than this, Wares fake ads offer a way to come to
terms with the relationship that exists between the comics world and the
art world, and the structural subordination of the former to the latter.
In some ways this is a difficult book to conclude. The legitimating process that comics are involved in remains very much ongoing.
Throughout the course of this study it has been relatively easy to identify important discursive shifts in the status of comics over the course of
the twentieth and twenty-first centuries, and many of these have been
outlined in the earliest chapters. Nonetheless, as the example of Robert
Crumb in the previous chapter demonstrated, there remains a great deal
about the comics and art relationship that is as yet unresolved. Processes
of legitimation and canonization are remarkably prone to changing
fads and fashions, and predicting the future is a fools errand. Trends
in recent years from coverage of comics in daily newspapers and the
specialized art press, to the creation of courses of study on comics at
universities have been overwhelmingly positive from the point of view
of the comics world. Many commentators share the belief that comics
has turned the corner and that the form is poised for widescale public
acceptance. If this is in fact the case, it is, as has been demonstrated in
this book, primarily due to the success of specific individual creators and
particular works. To a certain extent, the rising tide of acclaim directed
at individual comics world superstars is having the effect of elevating all
of the boats in the field as a whole. The case of Chris Ware is extremely
instructive to this end. Rather than offer a traditional summation, in the
remaining pages of this book I want to examine the specific claims made
on behalf of Ware, outlining the trajectory of his rise to fame in both the
comics world and the art world, because it serves as an important forecast of the processes that are likely to govern the comicsart intersection
in years to come.
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as a form. What sort of art, it can be asked, finds its most progressive artists lost in such a backward-looking aesthetic? Raeburn quotes Art Spiegelman as saying paradoxically that the future of comics is in the past.11
Ware may be, as Raeburn explicitly argues, the future of comics, but if
this is the case then the nostalgia that cuts through his work becomes all
the more problematic within the context of the fields quest for cultural
legitimation.
Ware, who was born in 1967, told the New York Times: Im not nostalgic
for any period that I havent lived in. Mostly Im nostalgic for when I was
6 years old.12 While this might address the affective tone struck in his
work, it hardly explains its visual aesthetics, which are primarily drawn
from periods in which he never lived. Further, Wares nostalgia for this
period is mitigated by the fact that he describes himself as an unpopular
youth (A real nerd. I kept to myself, afraid of being punched in the hallway between classes) who took refuge in collections of Charles Schulzs
comic strip Peanuts.13 Wares recollections of what he describes as a pitiable childhood in Omaha, Nebraska, serve, in the discourse about his genius, to link him inextricably to comics styles that seem almost quaintly
anachronistic in the twenty-first century. It is not only Ware who was
ridiculed and overlooked, the logic goes, but also the illustratorly comics
style that he has largely come to define in the public mind. That one of
Wares current ongoing serials, Rusty Brown, deals with the lives of young
comic book nerds growing up in the Nebraska of the 1970s serves only
to intensify the autobiographical impulse that has both comics artist and
comics art undergoing the same kind of traumatic disappointments in a
world that simply refuses to recognize or appreciate their sensitive soulseeking. In this way, Ware, through his mobilization of autobiographical tropes in his comics and published sketchbooks, is positioned as the
exemplary figure in a comics world that itself is riddled with a conflicted
mix of nostalgia for a non-existent period of great comics art and disdain
for the very idea of art and its practices of consecration. Thus, Ware occupies a unique social and aesthetic space somewhere at the nexus of the
comics world and the art world, problematizing both.
The Pathetic Aesthetic: Between the
Comics World and the Art World
In an interview with Gary Groth published in the 200th issue of The
Comics Journal, Ware described his place in comics by saying: Im really pleased Im in comics, actually. If there is such a thing as a comics world. 14 Throughout this book, the reality of a comics world that
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Wares orbit. At this end of the field, termed alternative comics or art
comics, the major players are outlined in the tables of contents of a few
select recent anthologies, including McSweeneys Quarterly Concern #13
(2004) and The Best American Comics, 2007, both edited by Ware, and the
two volumes of The Anthology of Graphic Fiction, Cartoons and True Stories
(2006, 2008) edited by Wares friend Ivan Brunetti, both of which position Ware as among the most important talents in comics. Relative to
the size and scope of the superhero-defined portion of the field, the territory occupied by Ware and his friends is remarkably limited. Notably,
reviews of their anthologies have stressed the insularity of the alternative
comics scene, defined as it is by only a very small handful of publishers.
Thus, and perhaps not unsurprisingly, Booklist suggested that the lineup
in The Best American Comics, 2007 was dominated by the usual suspects,
and Publishers Weekly noted that it is starting to make comics anthologies look like annual class reunions.16 Further, the world of alternative
comics represents a cluster of widely divergent graphic and narrative
styles. While confessional autobiographical comics (such as Spiegelmans Maus) are the most durable of all alternative genres, introspective and realist fiction, reportage, essayistic comics, and even gag strips
contribute to the heterogeneity of material. Thus it seems that admission
to this field has less to do with aesthetic coherence than with a social
disposition.
In an essay on the Chris Wareedited issue of McSweeneys Quarterly
Concern, Daniel Worden outlines how alternative comics creators, and
particularly Ware, seek to legitimize their work by aligning it with the
precepts of modernism. Specifically, Worden argues with keen insight
that the comics collected in McSweeneys exist at the intersection of intimacy, shame, and gender melancholy. In that way, they mobilize their
aesthetic case through the tropes of masculinist modernism, including
the feminization of mass culture, a focus on what Nina Baym has termed
melodramas of beset manhood and a romanticization of the straight,
white male subject as the object of societal scorn.17 Worden argues that
intimacy has been seen by creators like Ware as the key to the legitimization of comics as art, and that this affective alliance is formed by
the twinned processes, visible in the comments I have already addressed
about Ware, of romanticizing the artist as a solitary genius taking on
a system that disdains him, and a celebration of the loneliness that is
presumed to characterize the comics reader and creator equally. Significantly, masculinist prejudices necessarily underscore this twofold legitimizing strategy, and it is not surprising to find, therefore, that the space
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In The Whitney Prevaricator, the poster-sized collection of art historical quips and gags that he provided to the 2002 Whitney Biennial,
Ware depicts the evolution of art history from ancient Greece to the
present day as a series of self-delusions, con games, crippling instances of
self-doubt, alienation, and sexual frustration with titles like Nobody Will
Ever Like Me, Mr Mannerism, and Aint Life Modern? Conceived as a
series of short gags, two of the central strips focus on the place of comics
within the field of art history. In the first, the titular Johann Gutenberg,
Jr works at his printing press, bemoaning the fact that all he ever produces are pornography and Bibles. Addressing the mass reproduction so
central to the status of comics and other forms of mass culture, Gutenberg asks himself: Is there not some means by which to forge the solace
of great art via reproduction . . . Which is, after all, a mirror of the very
act for which God himself has placed on this earth? After a pause for reflection, he concludes Eh . . . Probably not and returns to his work. The
second strip, Still, Nobody Likes Me, depicts the Swiss cartoonist Rodolphe Tpffer hoping to please the dying humanist Johann Wolfgang
von Goethe. Perhaps, he muses, Ill combine two disparate fields of
civilization into one . . . That sort of trick is all the rage at the moment.
Here Ware references the actual history of Tpffer, whose early experiments in the comics form were said to have pleased Johann Wolfgang
von Goethe, who influenced the Swiss scholars decision to publish what
are now widely considered to be the earliest comic books. With these
two strips, Ware situates comics squarely in the (satiric) history of Western art, signalling his intention to reconceptualize the place of the form
through his own contributions.
It is significant that Ware draws on the sanction of Goethe in his Whitney poster. If Tpffer originated comics, Goethes blessing did relatively
little to consecrate the form at the time. In retrospect, Goethes interest has nonetheless taken on keen importance for historians of comics,
not the least of whom is Ware. In his monograph on Ware, Raeburn
raises the spectre of Tpffer in the very first sentence, invoking his work
as the source of all comics. Later, Raeburn draws a remarkable equation between the first cartoonist and the man he sees as the best: After
Tpffer, the majority [of cartoonists] produced comics that were bad
beyond all conception. Only a handful have fulfilled Goethes auspicious
prognostication, and the most recent among them is our subject, Chris
Ware.32 The connection that Raeburn makes is not drawn from thin air.
Ware himself has written on Tpffer on two occasions. He included a
reproduction of a translation of Tpffers Histoire de M. Vieux-Bois (as The
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Adventures of Obadiah Oldbuck) in his McSweeneys anthology, and he reviewed David Kunzles monograph on Tpffer and a new edition of the
artists works in English translation in the pages of Bookforum. For Ware,
the Tpffer conjured by Kunzle believing in the democracy of his art,
publicly self-deprecating, prone to magnifying minor slights in solitude
reminds him of the Charles Schulz painted in David Michaeliss biography.33 Others, however, might follow Raeburns lead in finding these
Tpfferian attributes in Ware himself, recalling that the cartoonist is
an avowed champion of mass-produced art, that he is quick to play the
self-deprecating failure in interviews and to despair over negative criticism. The similarities between Ware and Tpffer signalled by Raeburn,
and Ware himself, serve multiple purposes. First, they establish a direct
historical teleology linking the origins of the comics form with Wares
contemporary work. Second, they consecrate Ware by extension, passing
on to him Goethes blessing, thereby restoring to the comics world the
focus on the individual artist/genius that was, for so long, obscured by
the evolution of comics as team-based corporate entertainment product.
Final Thoughts
I have chosen to focus in this conclusion on the career of Chris Ware because, in many ways, he has become a synecdoche for the comics world
as a whole, and particularly for the aspirations of the comics world relative to the art world. To this end, traces of the historical developments
that have been outlined in this book can be seen to structure a great deal
of his work. Indeed, I would go so far as to suggest that a full elaboration of how Chris Ware has come to be seen as one of the most important American cartoonists would require moving through each of the
arguments that I have presented in this work as he is the artist who best
occupies the role of the best and brightest that the comics world has to
offer today.
I have already touched on, for example, the ways in which several of
his comics demonstrate the ressentiment that characterizes the relation of
the comics world to pop art. Indeed, more than many of his colleagues
and contemporaries, Wares work evinces a distrust of, and disdain for,
the art world. Ware has also been keenly interested in the construction of
the image of the artist in the entertainment empire, particularly relative
to the work of Charles Schulz. Wares collection of archival Peanuts strips
was used as the basis for the Chip Kiddedited book Peanuts: The Art of
Charles M. Schulz, and he has helped develop contemporary interest in
225
226
Wares embrace by the art world is such a specific reflection of his interests, achievements, and dispositions that some might argue that if he
did not exist, the comics community would have had to invent him. Of
course, the opposite is actually closer to reality. Insofar as he so perfectly
occupies the space allotted to a cartoonist in the art world at this particular moment in time innovatively cutting edge in formal terms, technically brilliant as a designer and draftsman, but viciously self-deprecating
in his willingness to occupy a diminished position in the field, strongly
masculinist in his thematic concerns and aesthetic interests, and wilfully
ironic about the relationship between comics and art in a way that serves
to mockingly reinforce, rather than challenge, existing power inequities
it can be said that if Chris Ware did not exist, the art world would have
had to invent him.
Notes
1. Introduction
1 Lucy McKenzie, 2006 Tate Triennial New British Art, http://www.tate.org.
uk/britain/exhibitions/triennial/artists/mckenzie.htm.
2 Sarah Thornton, Reality Art Show, The New Yorker 19 March 2007. This essay
is also included in Thorntons book Seven Days in the Art World (New York:
W.W. Norton, 2009).
3 Thomas Lawson, Outside In, Artforum November 2006: 255.
4 Lucy McKenzie: SMERSH, Metro Pictures press release, http://www.
metropicturesgallery.com/index.php?mode=past&object_id=226&view=
pressrelease.
5 Jerry Saltz, Ups and Downs, The Village Voice, 23 September 2005.
6 Lawson 254.
7 Lawson 255.
8 Isabelle Graw, On the Road to Retreat: An Interview with Lucy McKenzie,
Parkett 76 (2006): 134.
9 Saltz.
2. What If Comics Were Art? Defining a Comics Art World
1 Tim Faherty, The Amazing Stan Lee Interview, in Stan Lee: Conversations,
ed. Jeff McLaughlin ( Jackson: University Press of Mississippi, 2007) 734.
2 See Bart Beaty, Unpopular Culture: Transforming the European Comic Book in the
1990s (Toronto: University of Toronto Press, 2007).
3 Sterling North, A National Disgrace, Childhood Education (October 1940):
56; Reinhold Reitberger and Wolfgang Fuchs, Comics: Anatomy of a Mass Medium (London: Studio Vista, 1972) 17; David A. Carrier, The Aesthetics of
Comics (University Park: Penn State Press, 2000) 86.
228
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
Coulton Waugh, The Comics (New York: Luna Press, 1947) 14.
Waugh 14.
Inge xi.
Bill Blackbeard and Dale Crain, The Comic Strip Century: Celebrating
100 Years of an American Art Form (Englewood Cliffs, NJ: Kitchen Sink Press,
1995) 10.
Jerry Robinson, The Comics: An Illustrated History of Comic Strip Art (New York:
G.P. Putnams Sons, 1974) 11.
Horn 7.
Art Spiegelman, The Smithsonian Collection of Newspaper Comics, Panels
1 (Summer 1979): 31.
Dick Lupoff and Don Thompson, All in Color for a Dime (New York: Ace
Books, 1970) 7.
Inge xv.
David Manning White and Robert H. Abel, The Funnies: An American Idiom
(New York: Free Press, 1963) 7.
This argument is advanced by Joseph Witek, Comics Criticism in the
United States: A Brief Historical Survey, International Journal of Comic Art 1.1
(Spring/Summer 1999) 416.
Paul Sassienie, The Comic Book: The One Essential Guide for Comic Book Fans
Everywhere (Edison, NJ: Chartwell Books, 1994) 9.
Reitberger and Fuchs 11.
Robinson 14.
Robinson 15; Sassienie 10; Groensteen, System of Comics 58; Philippe Mellot
and Claude Moliterni, Chronologie de la bande dessine (Paris: Flammarion,
1996); George Perry and Alan Aldridge, The Penguin Book of Comics
(London: Penguin, 1967) 223.
Scott McCloud, Understanding Comics: The Invisible Art (Northhampton, MA:
Tundra, 1993) 3.
Les Daniels, Comix: A History of Comic Books in America (New York: Outerbridge and Diesnstfrey, 1971) 1.
David Kunzle, The Early Comic Strip: Narrative Strips and Picture Stories in The
European Broadsheet from c. 1450 to 1825 (Berkeley: University of California
Press, 1973) 2.
Horn 7.
Will Eisner, Comics and Sequential Art (Tamarac, FL: Poorhouse Press,
1985) 8.
R.C. Harvey, The Art of the Funnies: An Aesthetic History ( Jackson: University
Press of Mississippi, 1994) 9.
Harvey 9.
230
232
2 Friedrich Nietzsche, The Birth of Tragedy and The Genealogy of Morals, trans.
Francis Golffing (New York: Anchor, 1956) 170.
3 Nietzsche 171.
4 Nietzsche 171.
5 Peter Bagge, Real Art, Reason August-September 2004, http://www.
reason.com/news/show/29213.html?pg=2.
6 Bagge.
7 Daniel Clowes, Art School Confidential, A Screenplay (Seattle: Fantagraphics,
2006) 184.
8 Clowes 187.
9 Clowes 77.
10 Clowes 86.
11 Clowes 56, 59.
12 On this line of argument, see Dick Hebdige, Hiding in the Light: On Images
and Things (London: Routledge, 1988) 141.
13 Elizabeth C. Baker, The Glass of Fashion and the Mold of Form, Art News
70.2 (April 1971), reprinted in Roy Lichtenstein, ed. John Coplans (New York:
Praeger 1972) 179.
14 Chris Ware, Wingnutz, in Uninked: Paintings, Sculpture and Graphic
Work by Five Contemporary Cartoonists (Phoenix: The Phoenix Art Museum,
2007) n.p.
15 Steve Duin and Mike Richardson, Novick, Irv, Comics between the Panels
(New York: Dark Horse Comics, 1998) 332.
16 Peter Benchley, Special Report: The Story of Pop, in Pop Art: The Critical
Dialogue, ed. Carol Anne Mahsun (Ann Arbor, MI: UMI Research Press,
1989) 169.
17 Harold Rosenberg, Art and Its Double, Artworks and Packages (New York:
Dell, 1969) 1314.
18 Michael Lobel, Image Duplicator: Roy Lichtenstein and the Emergence of Pop Art
(New Haven, CT: Yale University Press, 2002) 1567.
19 Kim Thompson, Introduction, in Misfit Lit: Contemporary Comic Art,
ed. Gary Groth (Seattle, WA: Fantagraphics, 1991) 3.
20 Kyle Baker, The New Baker (Woodstock, NY: Kyle Baker Publishing, 2003) 8.
21 John A. Walker, Art in the Age of Mass Media, 3rd ed. (London: Pluto Press,
2001) 15.
22 Walker 22.
23 Quoted in Bruce Glaser, Oldenburg, Lichtenstein and Warhol, in Pop
Art: A Critical History, ed. Steven Henry Madoff (Berkeley: University of California Press, 1997) 145.
24 Alan Solomon, The New Art, in Pop Art: The Critical Dialogue, ed. Carol
Anne Mahsun (Ann Arbor, MI: UMI Research Press, 1989) 50.
234
236
39 John Morrow, Welcome to the Jack Kirby Collector, The Collected Jack Kirby
Collector, vol. 1: 22; John Morrow, Collector Comments, The Collected Jack
Kirby Collector, vol. 4: 159.
40 Gordon Flagg, The Collected Jack Kirby Collector vol. 4, Booklist
15 October 2004: 373.
41 See John Morrow, Would You Like to See My Etchings? The Collected Jack
Kirby Collector, vol. 2: 40; John Morrow, The Kid From Left Field, The Collected Jack Kirby Collector, vol. 5: 32; Glenn B. Fleming, The House That Jack
Built, The Collected Jack Kirby Collector, vol. 2: 6.
42 Glen David Gold, Lo, From the Demon Shall Come The Public
Dreamer!! in Masters of American Comics, ed. John Carlin, Paul Karasik, and
Brian Walker (New Haven, CT: Yale University Press, 2005) 261.
43 R.C. Harvey, What Jack Kirby Did, The Comics Journal Library: Jack Kirby,
ed. Milo George (Seattle, WA: Fantagraphics Books, 2002) 61; Earl Wells,
Once and for All, Who Was the Author of Marvel? The Comics Journal
Library: Jack Kirby, ed. Milo George (Seattle, WA: Fantagraphics Books,
2002) 87.
44 Nat Freedland, Super-Heroes with Super Problems, The Collected Jack Kirby
Collector, vol. 4: 159; Kirbys unhappiness with the article is discussed by
Ronin Ro, Tales to Astonish: Jack Kirby, Stan Lee, and the American Comic Book
Revolution (New York: Bloomsbury, 2004) 104, and Evanier 147.
45 Evanier 147.
46 Charles Hatfield, The Galactus Trilogy: An Appreciation, The Collected Jack
Kirby Collector, vol. 1: 211.
47 Charles Hatfield, Kirbys Fourth World: An Appreciation, The Collected Jack
Kirby Collector, vol. 1: 1001.
48 Saul Braun, Shazam!! Here Comes Captain Relevant, New York Times 2 May
1971: SM36.
49 See, for example, Mike Gartland, Jack Kirbys Inkers Collaborators, The
Collected Jack Kirby Collector, vol. 4: 2323.
50 Ro 157.
51 Arlen Schumer quoted in 50 People Influenced, Jack Kirby Collector 50: 150;
Tony Seybert Why I Like Collettas Inks, The Collected Jack Kirby Collector,
vol. 3: 1045; John Morrow, Why I Hate Collettas Inks, The Collected Jack
Kirby Collector, vol. 3: 105.
52 Tom Heintjes, Marvel to Return Original Art, The Comics Journal 95 (February 1985): 89.
53 Tom Heintjes, Marvel Withholds Kirbys Art, The Comics Journal 100 ( July
1985): 13.
54 We, The Undersigned, The Comics Journal 110 (August 1986): 27.
238
75 Michaelis 81.
76 Monte Schulz, Regarding Schulz and Peanuts, The Comics Journal 290 (May
2008): 2778.
77 Monte Schulz 71.
78 Carl Barks, Letter to Ron Goulart, March 22, 1961, in The Carl Barks Library
of Walt Disneys Comics and Stories, vol. 6: n.p.
79 Barks n.p.
80 Quoted in Greg Sadowski, B. Krigstein,(Seattle, WA: Fantagraphics Books,
2002) 123.
81 John Morrow, Pop Kirby, The Collected Jack Kirby Collector vol. 2: 67.
82 Christopher Brayshaw, The Monument Carvers Stone, The Comics Journal Library: Jack Kirby, ed. Milo George (Seattle, WA: Fantagraphics Books,
2002)53.
83 Anthony Christopher, The Art of Collecting Kirby, The Collected Jack Kirby
Collector, vol. 4: 222.
84 Walter Mosley, Maximum FF (New York: Marvel Comics, 2006) n.p.
85 Mosley, n.p.
86 Mosley, n.p.
87 Ault, Introduction xxviii.
5. Cartoons as Masterpieces: An Essay on Illustrated Classics
1 Gary Groth, Art Spiegelman, The Comics Journal 180 (September
1995): 70.
2 Delmore Schwartz, Masterpieces as Cartoons, Partisan Review 19 ( July
August 1952): 46171; reprinted in Arguing Comics: Literary Masters on a Popular Medium, ed. Jeet Heer and Kent Worcester ( Jackson: University Press
of Mississippi, 2004) 5262.
3 Schwartz 52, 55.
4 Howard S. Becker, Art Worlds (Berkeley, CA: University of California Press,
1982) 134.
5 Becker 135.
6 C.J. van Rees, How a Literary Work Becomes a Masterpiece: On the Threefold Selection Practiced by Literary Criticism, Poetics 12 (1983): 397417.
7 van Rees 398.
8 van Rees 4034.
9 van Rees 407.
10 See, for example, Craig Fischer, Worlds within Worlds: Audiences,
Jargon and North American Comics Discourse, Transatlantica
(forthcoming).
239
240
241
57 Kim Fryer, Maus Receives Wave of Publicity; First Printing Sells Out, The
Comics Journal 113 (October 1986): 14.
58 Dale Luciano, Trapped By Life: Pathos and Humor among Mice and Men,
The Comics Journal 113 (December 1986): 43.
59 Luciano, Trapped 434.
60 Luciano, Trapped 45.
61 See Harvey Pekar, Maus and Other Topics, The Comics Journal 113
(December 1986): 547; Harvey Pekar, Comics and Genre Literature:
A Diatribe by Harvey Pekar, The Comics Journal 130 ( July 1989): 12733;
R. Fiore, Funnybook Roulette, The Comics Journal 132 (November 1989):
418; Harvey Pekar, Pekar Contra Fiore, The Comics Journal 133 (December
1989): 2932; R. Fiore, Fiore vs. Pekar, Round Three, The Comics Journal
134 (February 1990): 1719; and Harvey Pekar, Blood and Thunder, The
Comics Journal 135 (April 1990): 2733.
62 Pekar, Maus and Other Topics.
63 Pekar, Maus and Other Topics 547.
64 Pekar, Blood 33.
65 Ole Frahm, Considering MAUS. Approaches to Art Spiegelmans Survivors Tale of the Holocaust by Deborah R. Geis (ed.), Image and Narrative
8 (May 2004).
66 Dominick LaCapra, History and Memory After Auschwitz (Ithaca, NY: Cornell
University Press, 1998) 160.
67 Amy Hungerford, Surviving Rego Park: Holocaust Theory from Art
Spiegelman to Berel Lang, in The Americanization of the Holocaust,
ed. Hilene Flanzbaum (Baltimore: Johns Hopkins University Press,
1999) 11516.
68 Marianne Hirsch, Family Pictures: Maus, Memory, and Post Memory, Discourse 15.2 (Winter 19923): 13.
69 Judith L. Goldstein, Realism without a Human Face, in Spectacles of Realism:
Body, Gender, Genre, ed. Margaret Cohen and Christopher Prendergast (Minneapolis: University of Minnesota Press 1995) 85.
70 Arlene Fish Wilner, Happy, Happy Ever After: Story and History in Art
Spiegelmans Maus, Journal of Narrative Theory 27.2 (Spring 1997): 174.
71 Hillel Halkin, Inhuman Comedy, Commentary February 1992: 55.
72 Alan Rosen, The Specter of Eloquence: Reading the Survivors Voice, Celebrating Elie Wiesel: Stories, Essays, Reflections, ed. Alan Rosen (Notre Dame,
IN: University of Notre Dame Press, 1998) 44.
73 James Young, The Holocaust as Vicarious Past: Art Spiegelmans Maus and
the Afterimages of History, Critical Inquiry 24 (1998): 6768.
74 Erin McGlothlin, No Time Like the Present: Narrative and Time in Art
Spiegelmans Maus, Narrative 11.2 (2003): 179.
242
75 Hirsch 267.
76 Linda Hutcheon, Postmodern Provocation: History and Graphic Literature, La Torre 2.45 (1997): 306.
77 Michael Staub, The Shoah Goes on and on: Remembrance and Representation in Art Spiegelmans Maus, MELUS 20.3 (Autumn 1995): 3346.
78 Pekar, Pekar Contra Fiore 32.
79 Joshua Brown, Of Mice and Memory, The Oral History Review 16.1 (Spring
1988): 96.
80 Alice Yaeger Kaplan, Theweleit and Spiegelman: Of Men and Mice, in
Remaking History, ed. Barbara Kruger and Phil Mariani (New York: Dia Art
Foundation, 1989) 155.
81 Alan Rosen, The Language of Survival: English as Metaphor in Spiegelmans Maus, Prooftexts 15 (1995): 251.
82 Alan Rosen, The Specter of Eloquence: Reading the Survivors Voice, in
Celebrating Elie Wiesel: Sories, Essays, Reflections, ed. Alan Rosen (Notre Dame,
IN: University of Notre Dame Press, 1998) 48.
83 Michael Rothberg, We Were Talking Jewish: Art Spiegelmans Maus as
Holocaust Production, Contemporary Literature 35.4 (Winter 1994): 671.
84 Rothberg 672.
85 Rothberg 672.
86 Daniel Schwarz, Imaging the Holocaust (New York: St Martins Press, 1999)
28890.
87 Thomas Doherty, Art Spiegelmans Maus: Graphic Art and the Holocaust,
American Literature 68.1 (March 1996): 70.
88 Alison Landsberg, America, the Holocaust, and the Mass Culture of Memory: Toward a Radical Politics of Empathy, New German Critique 71 (SpringSummer 1997): 678.
89 James E. Young, The Arts of Jewish Memory in a Postmodern Age, in
Modernity, Culture and the Jew, ed. Bryan Cheyette and Laura Marcus
(Stanford, CA: Stanford University Press, 1998) 221.
90 Young 222.
91 LaCapra 13940.
92 LaCapra 141.
93 LaCapra 175.
94 van Rees 407.
95 Pekar, Pekar Contra Fiore 32.
96 Joseph Witek, Comic Books as History: The Narrative Art of Jack Jackson, Art
Spiegelman, and Harvey Pekar ( Jackson: University Press of Mississippi, 1989)
967; Kurtzman 924.
97 Adam Gopnik, Comics and Catastrophe, New Republic 22 June 1987: 30.
243
98 Lawrence L. Langer, A Fable of the Holocaust, New York Times Book Review
3 November 1991: 1.
99 Elizabeth Hess, Meet the Spiegelmans, Village Voice 14 January
1992: 87.
100 Ethan Mordden, Kat and Maus, New Yorker 6 April 1992: 90.
101 LaCapra 152.
102 Robert Storr, Art Spiegelmans Making of Maus, Tampa Review 5 (Fall
1992): 29; Gopnik 31.
103 William Hamilton, Revelation Rays and Pain Stars, New York Times
7 December 1986: 7.
104 Art Spiegelman, Commix 66.
105 Jay Cantor, Kat and Maus, The Yale Review 77 (1987): 40.
106 Cantor 30.
107 Sarah Boxer, Behind the Balloons, New York Times Book Review
3 November 1991, 1.
6. Highbrow Comics and Lowbrow Art? The Shifting Contexts of the
Comics Art Object
1
2
3
4
5
6
7
8
9
10
244
245
246
61 Storr 13.
62 Gary Panter, Playing with Toys, in Gary Panter, ed. Daniel Nadel (New York:
PictureBox, 2008) 336.
63 Storr 12.
7. On Junk, Investments, and Junk Investments: The Evolution of Comic
Book Collectables
1 Fredric Wertham, Seduction of the Innocent (New York: Holt Rinehart, 1954)
8990.
2 Old Comic Books Soar in Value, New York Times 6 December 1964: 141.
3 Old Comic Books 141.
4 Jean-Paul Gabilliet, Of Comics and Men: A Cultural History of American Comic
Books, trans. Bart Beaty and Nick Nguyen ( Jackson: University Press of
Mississippi, 2010) 3526.
5 J.C. Vaughn, Avenues of Collecting: A Walk through the Comic Book
Neighborhood, The Overstreet Comic Book Price Guide (hereafter Comic Book
Price Guide), 29th ed.: 91.
6 Vaughn 91.
7 Todd McFarlane, Ending the Speculation, Wizard November 1993: 225.
8 Carol Krucoff, The Comic Payoff, Washington Post 11 October 1979: D1.
9 Krucoff D1.
10 Krucoff D1.
11 Edward Sinclair, Boy Finds Sale of Used Comics Is a Gold Mine, New York
Herald-Tribune 30 April 1948: 7.
12 Krucoff, D1.
13 Robert Overstreet, The 1979 Market Report, Comic Book Price Guide, 1980
1981: A20.
14 Olav Velthuis, Talking Prices: Symbolic Meanings of Prices on the Market for Contemporary Art (Princeton, NJ: Princeton University Press, 2005) 8.
15 Overstreet, The 1979 Market Report A19.
16 Robert Overstreet, The 1982 Market Report, Comic Book Price Guide, 1983
1984: A20.
17 Robert Overstreet, The 1988 Market Report, Comic Book Price Guide, 1989
1990: A17; Robert Overstreet, Annual Report, Comic Book Price Guide, 24th
ed.: A82.
18 Robert Overstreet, Will 2001 Be a Comic Book Odyssey? Comic Book Price
Guide, 31st ed.: 50; Robert Overstreet, Will 2002 See a Continued Hot Market? Comic Book Price Guide, 32nd ed.: 50.
19 Robert Overstreet, The 1992 Market Report, Comic Book Price Guide, 23rd
ed.: A15.
247
20 Robert Overstreet, The 1984 Market Report, Comic Book Price Guide, 1985
1986: A17; Robert Overstreet, Annual Report, Comic Book Price Guide, 26th
ed.: A67; Robert Overstreet, Annual Report, Comic Book Price Guide, 27th
ed.: A38
21 Robert Overstreet, The 1986 Market Report, Comic Book Price Guide, 1987
1988: A23.
22 Robert Overstreet, The 1990 Market Report, Comic Book Price Guide, 1991
1992: A26.
23 Robert Overstreet, Preface, Comic Book Price Guide, 19891990: A9.
24 Patrick M. Kochanek, The Mile High (Edgar Church) Collection: The
Ultimate Pedigree Books from the Golden Age of Comics, in Comic Books
and Comic Art (New York: Sothebys, 1991) 10.
25 Kochanek, The Mile High Collection 10.
26 The Mohawk Valley Collection, Comic Books and Comic Art (New York: Sothebys, 1995) n.p.
27 Joseph Pedoto, On the Scene at the Sothebys Auction, The Comics Journal
February 1992: 21.
28 Jerry Weist, Introduction, Comic Books and Comic Art (New York: Sothebys,
1991) 9.
29 Michael Hutter, Christian Knebel, Gunnar Pietzner, and Maren Schfer,
Two Games in Town: A Comparison of Dealer and Auction Prices in
Contemporary Visual Arts Markets, Journal of Cultural Economics 31 (2007):
249.
30 Robert Overstreet, Sothebys First Comic Auction, Comic Book Price Guide,
22nd ed.: A24.
31 Jerry Weist and Roger Hill, Sothebys Fourth Comic Book and Comic Art
Auction, Spring/Summer 1994, Comic Book Price Guide, 25th ed., A63; Jerry
Weist and Roger Hill, Sothebys Fifth Comic Book and Comic Art Auction,
Spring/Summer 1995, Comic Book Price Guide, 26th ed.: A76.
32 Robert Overstreet, The 1992 Market Report, Comic Book Price Guide, 23rd
ed.: A15.
33 Pierre Bourdieu, The Production of Belief: Contribution to an Economy of
Symbolic Goods, The Field of Cultural Production: Essays on Art and Literature
(New York: Columbia University Press, 1993) 767.
34 Matt Sylvie, Wizard Ripped as Pittsburgh Comicon Gains Prominence, The
Comics Journal 233 (May 2001): 16.
35 Picks from the Wizards Hat, Wizard 9 (May 1992): 806.
36 Greg Buls, The Wizards Crystal Ball Wizard 9 (May 1992): 76.
37 Gareb Shamus, The Way I See It, Wizard 10 ( June 1992): 74.
38 Robert J. Sodaro, Foiled Again, Wizard 20 (April 1993): 71.
39 Sodaro 72.
248
40 William Christensen and Mark Seifert, The Wizards Crystal Ball, Wizard
16 (December 1992): 77; Wizard Market Watch, Wizard 17 ( January 1993):
111.
41 Wizard Market Watch Wizard 18 (February 1993): 109.
42 Wizard Market Watch 109.
43 Warren Bates, Superman Death Issue Hot Property, The Las Vegas ReviewJournal 28 November 1992.
44 Bates.
45 Robert Overstreet, Collecting in the 1990s, Comic Book Price Guide, 24th ed.:
A24.
46 Benjamin Biggs, Collecting Comics in the 90s Wizard (September 1992): 54.
47 Pompeo Balbo, Dear Market Watchers, Wizard (August 1994): 144.
48 Marc Wilofsky, Market Watchers, Wizard (October 1994): 140.
49 Susan Cicconi, The Conservation of Ephemera, Sothebys Comic Books and
Comic Art (New York: Sothebys, 1991) 13.
50 Cicconi 14.
51 Robert Overstreet, Storage of Comic Books, Comic Book Price Guide, 1977
1978: A7
52 Overstreet, Storage A7.
53 Robert Overstreet, 1983 Market Report, Comic Book Price Guide, 19831984:
A23.
54 Ernst W. Gerber and William Sarrill, Storage, Preservation, and Restoration
of Comic Books, Comic Book Price Guide, 19801981: A1015.
55 Richard D. Smith, A Summary for Collectors, Comic Book Price Guide, 1983
1984: A15.
56 Robert Overstreet, The 1976 Market Report, Comic Book Price Guide, 1977
1978: A8.
57 Robert Overstreet, Restoration, Comic Book Price Guide, 19801981: A14.
58 Overstreet, Restoration A14.
59 Cicconi 13.
60 Superman No. 1 with Detached Covers and Missing Centerfold, Comic
Books and Comic Art (New York: Sothebys, 1997) Item 24.
61 Jerry Weist, Sothebys Second Comic Auction, Fall 1992, Comic Book Price
Guide, 23rd ed.: A21.
62 Robert Overstreet and Gary Carter. The Overstreet Comic Book Grading Guide
(New York: Avon Books, 1992).
63 Robert Overstreet, Condition of Comic Books, Comic Book Price Guide,
19771978: A6.
64 Robert Overstreet, Grading Comic Books, Comic Book Price Guide, 1979
1980: A7.
249
250
11 Roger Sabin, Quote and Be Damned . . .? in Splat Boom Pow! The Influence
of Cartoons in Contemporary Art, ed. Valerie Cassel (Houston, TX: Contemporary Arts Museum, 2003) 11.
12 Valerie Cassel, ed., Splat Boom Pow! The Influence of Cartoons in Contemporary
Art (Houston, TX: Contemporary Arts Museum, 2003) 49.
13 Ulrich Pfarr, Comics as Mythology of the Modern Age: Myths in a Rationalised World, Funny Cuts: Cartoons and Comics in Contemporary Art, ed. Kassandra Nakas (Stuttgart: Staatsgalerie Stuttgart, 2004) 123.
14 Roxana Marcoci, Comic Abstraction: Image-Breaking, Image-Making,
Comic Abstraction: Image-Breaking, Image-Making (New York: Museum of Modern Art, 2007) 9.
15 Sabin 11.
16 Tom Armstrong, Foreword, The Comic Art Show: Cartoons in Painting and
Popular Culture, ed. John Carlin and Sheena Wagstaff (New York: Whitney
Museum/Fantagraphics Books, 1983) 7.
17 Iwona Blazwick, Preface, Comics Iconoclasm (London: Institute for Contemporary Art, 1987) 6.
18 Vicky A. Clark, The Power of Suggestion . . . The Suggestion of Power, in
Comic Release: Negotiating Identity for a New Generation, ed. Vicky A. Clark and
Barbara Bloemink (New York: Distributed Art Publishers, 2003) 27, 28.
19 Milton Caniff, Preface, in A History of the Comic Strip, ed. Pierre Couperie,
Maurice C. Horn, Proto Destefanis, Edouard Franois, Claude Molterni,
and Grald Gassiot-Talabot (New York: Crown, 1968) 3.
20 Pierre Couperie, Production and Distribution, in A History of the Comic
Strip, ed. Pierre Couperie, Maurice C. Horn, Proto Destefanis, Edouard
Franois, Claude Molterni, and Grald Gassiot-Talabot (New York: Crown
Publishers, 1968) 145.
21 Pierre Couperie, Foreword, in A History of the Comic Strip, ed. Pierre Couperie, Maurice C. Horn, Proto Destefanis, Edouard Franois, Claude Molterni,
and Grald Gassiot-Talabot (New York: Crown Publishers, 1968) 4.
22 Burne Hogarth, Introduction, in A History of the Comic Strip, ed.
Pierre Couperie, Maurice C. Horn, Proto Destefanis, Edouard Franois,
Claude Molterni, and Grald Gassiot-Talabot (New York: Crown Publishers,
1968) 5.
23 Pierre Couperie, Esthetics and Signification, in A History of the Comic Strip,
ed. Pierre Couperie, Maurice C. Horn, Proto Destefanis, Edouard Franois,
Claude Molterni, and Grald Gassiot-Talabot (New York: Crown Publishers,
1968) 219
24 Thierry Groensteen, Un Objet culturel non idenifi (Angoulme: ditions de
lAn 2, 2006) 163.
251
252
253
254
Index
300, 217
Abel, Jack, 59
Abel, Robert H., 29, 228n4, 229n30
abstract expressionism, 64 6, 144,
223nn41 2
Acme Novelty Library, 211, 213, 219,
225, 252n2, 254n37. See also Ware,
Chris
Action Comics #1, 161. See also superhero comic books
Adam Baumgold Gallery, 225
Adorno, Theodor, 23, 29
Ahern, Gene, 205
Aldridge, Alan, 31, 229n35
Alechinsky, Pierre, 192
All-American Men of War 89, 50
Allen, Doug, 138
Alloway, Lawrence 60, 233n25
American Association of Comic Book
Collectors, 178
American Book Award, 214
American Institute of Graphic Arts:
The Strip, Its History and Signicance exhibition, 30
Anderson, Carl, 28
Anderson, Kristen: pop surrealism, 145
256
Index 257
Master Race, 115, 118. See also
Master Race
Berg, Eduardo, 133
Berkeley Gallery, 199
Berlin, Irving, 105
Berman, Rick, 76
Berwick, Carly, 197, 251n31, 251n33
Best American Comics, The, 217 19, 222
Beyer, Mark, 41, 135, 136; City of Terror, 135
Beyond Ultraman, 148
Biblia Pauperum, 33
Bibliothque nationale de France
(BNF), 195
Biggs, Benjamin, 248n46
Bilal, Enki, 194
Billy Shires La Luz de Jesus, 143
Biskup, Tim, 138, 146, 148, 150
bitterness, 51
Blab! 10, 136 40, 142 3, 145 6,
149 51, 243n1, 244nn18 19,
245n58; Jewish Comedians; 139;
Sheep of Fools, 139
Blackbeard, Bill, 27 8, 30, 45 6, 150,
229n24, 249n2; The Comic Book
Century, 27, 30
Blackmore, Tim, 106
Blake, Peter, 191
Blasco, Jess, 195
Blazwick, Iwona, 192, 250n17
Bloodshot #1, 171
blue chip comics, 163, 167
Blum, Geoffrey, 80 1, 235n23,
235n28, 235n30; How to Read Donald Duck, 80. See also Barks, Carl;
Donald Duck
Boal, Tim, 172
Boime, Albert, 62, 233n31
Bontecou, Lee, 203, 204
Bonus, H, 249n72
BookArtBookShop, 42
BookForum, 77, 224, 234n14, 254n33
Booklist, 83, 218, 220, 236n40,
253n16, 21
Book of the Saints, 33
Borock, Steve, 178
Bosch, Hieronymus, 204 5
Boucher, Connie, 93
Bounty Hunter store, 148
Bourdieu, Pierre, 7, 43, 75, 94, 167,
207, 234n6, 247n33
Boxer, Sarah, 128, 197, 243n, 251n32
Braga, Brannon, 76
Bragge, Peter, 148
Brantlinger, Patrick, 228n14
Braun, Saul, 236n48
Brayshaw, Christopher, 238n82
Breathed, Berke 28; Bloom Country, 28
Bredehoft, Thomas A., 220
Breughel, Pieter the Elder, 204 5
Briggs, Raymond, 39; The Snowman,
39
Britt, Mike, 111
Brockes, Emma, 254n31
Brody, Judith, 139
Brothers, Clayton, 138, 146
Brown, Charlie, 95
Brown, John Mason, 22, 228n15
Brown, Joshua, 122, 242n79; Oral
History,122
Brown, Lee, 230n48
Bruce, Lenny, 201
Brunetti, Ivan, 95, 213, 215, 218;
Anthology of Graphic Fiction, 218;
Cartoons and True Stories, 218
Bullmark, 131
Buls, Greg, 169, 247n36
Burns, Charles, 136 7, 150, 215
Buruma, Ian 202, 251n42
Bury, Stephen, 41, 231n67, 69
258
Index 259
comic scholars, 44, 104
comic strips 14, 17, 26, 29, 57, 66,
73, 91 4, 96, 105 7, 112, 127, 157,
185 6, 191 4, 196, 205, 216 17
comics abstraction: image-breaking,
image-making, 190
Comics Guaranty LLC, 178 80
Comics Journal 38, 85, 89 90,
95, 116 19, 132, 134, 216,
221 2, 228n6, 230n43, 4230n5,
230nn47 9, 230n56, 235n6,
236n43, 236nn52 4, 237nn55 6,
238n76, 238n82, 238n1, 240n35,
240n49, 240nn51 6, 241nn57 8,
241n61, 241n70, 243n6,
244nn14 15, 247n27, 247n34,
253n14
comics masterpieces, 9, 99, 101 2,
106, 124 8, 145, 193, 197, 225
comics world, 6 14, 36 8, 42 4, 47,
51, 57 8, 62, 66, 74, 77, 79, 82, 99,
102 3, 110, 112, 117 18, 120, 124,
127, 132 4, 139, 149 50, 154 8,
163, 166 7, 169, 188, 193, 197 8,
204, 206 8, 212, 215 17, 219,
224 5
Conan, 131
contemporary art, 132, 140, 143, 158,
186, 189, 191, 195 7, 204, 222
Contemporary Arts Museum Houston, 189; Splat Boom Pow: The
Inuence of Cartoons in Contemporary Art show, 189, 190
Cooper, Dave, 150
Coulson, Amanada, 205, 252n51
Couperie, Pierre, 250nn19 23
Craig, Johnny, 109
Crain, Dale, 229n24
Crites, Ernie, 111; Slime Sheet, 111
Critterbox 148, 150
260
Index 261
Feininger, Lyonel, 196
Feldstein, Al, 9, 108, 113. See also
Master Race
Fellini, Federico, 5
fetish, 10, 144, 154, 157 8, 174, 180,
221, 225
lm, 9, 27 8, 53 4, 72 3, 75, 82, 84,
88, 92, 137, 148 9, 167 8, 187,
199, 211, 217
ne art, 8, 14, 21, 25, 46, 51 4, 58,
59, 63, 68, 73, 92, 98, 105, 113 14,
118, 143, 145, 147 8, 174, 176 7,
189 92, 195, 199 201, 203, 207,
217
Fink, Rat, 146
Fiore, R., 119, 241n61
Fischer, Alfred, 201, 251nn39 40,
251n44
Fischer, Craig, 238n10
Fisher, Bud, 205
Flagg, Gordon, 236n40, 253n16, 21
Flash, The, 189. See also superhero
comic books
Flash Gordon, 66
Fletcher, Saul, 204
Forbes, 93
Ford Motor Company, 93
Fortress, Karl E., 19, 228n4
Foster, Harold, 165
Foucault, Michel, 73, 234n2
Fox Comics, 77
Frahm, Ole, 120; Considering Maus,
120
Franquin, Andr, 195
Franzen, Jonathan, 94, 237n74
Frazetta, Frank, 166; Vampirella, 66
Fredericks, Karen, 41
Freedland, Nat, 236n44
Freidman, Drew, 136, 138, 139
French on Vacation, The, 194 5
Freudian, 153, 157
262
Index 263
Higgins, Dick, 40, 230n65
high art, 8, 46 7, 57 61, 64 5, 69,
127, 144, 187, 189, 194
highbrow comics 145, 150
high culture, 60, 63, 65, 68, 73, 77,
134, 140
High Times, 140 1
Hill, R. Kevin, 54
Hirsch, Marianne, 120 1, 241n68,
242n75
Hit and Run Comics, 172
Hodgman, John, 213, 253n5
Hogarth, Burne, 193 4, 250n22
Hogarth, William, 32, 204 5
hokusai books, 30
Holmes, Pernilla, 252n52, 252n61
Holocaust, 114, 117, 120 5, 128
Holt, Henry, 105
Hoptman, Laura, 203 4, 251n38,
251n45, 251n47, 252n48, 252n56
Horn, Maurice, 28, 32 3, 44, 46 7,
165, 194, 229n26, 229n39, 231n78,
231n87, 250nn19 23
Horrocks, Dylan, 38, 230n56
Hot Rod, 141
How to Murder Your Wife, 70 4, 99
Hulk, 86, 88. See also superhero comic
books
Hungerford, Amy, 120, 241n67
Hustler, 141
Hutcheon, Linda, 122, 242n76
Huyssen, Andreas 63, 233n36; Mass
Culture as Woman: Modernisms
Other, 63
I Am Plastic, 148
iconography, 65, 147, 189, 190 2
Ignatze, 214
illustrated journals: Ally Slopers Half
Holiday, 32; Comic Cuts, 32; Fliegende
264
Index 265
Leduc, Philippe, 195
Lee, Jim, 85, 169, 170
Lee, Pamela L., 253n7
Lee, Stan, 17 19, 68, 82, 85 9, 96 7
Lego, 149
Leitko, Aaron, 234
Lemmon, Jack, 71
Le Monde Selon Crumb, 199
Lennon, John, 93
Lent, John A., 74
Leo Castellis gallery, 59
Le Surralisme au service de la rvolution, 142
Lewis, Jerry, 71 2, 75, 79, 107
Lichtenstien, Roy, 4, 8, 51, 55 65,
67 9, 74, 98, 188 91; As I Opened
Fire, 58; Image Duplicator, 62, 98;
Torpedo . . . Los! 58, 62
Liefeld, Rob, 85, 169 70
Lincoln Features Syndicate, 93
Linder, Richard, 133
Lippard, Lucy, 41, 63 4, 231n68,
233n37; Art in America, 41
Littrature, 142
Little Lulu, 131
Lobel, Michael, 57, 62, 64, 232n18,
233n32, 233n38
Loeb, Jeph, 217
Lom, Lucie, 195
Los Angeles Museum of Contemporary Art, 143; Helter Skelter: L.A.
Art in the 1990s, 143
Los Angeles Weekly, 208
Louvre, 11, 193, 194
Love, G.B., 154; The Rockets Blast
fanzine, 154
lowbrow art, 9, 139, 141 3, 145 7,
149
lowbrow artists 147 8
266
Index 267
Morrow, John, 236n39, 41, 51,
238n81
Moscoso, Victor, 133
Mosley, Walter, 97 8, 238nn84 6
Mouly, Franoise, 117, 120, 122, 132,
134, 206, 252nn59 60
Mouse, Stanley, 133
Mullican, Matt, 42; In the Crack of the
Dawn, 42
Munch, Edvard, 115 16
Murakami, Takashi, 189 90
Muse des Arts Dcoratifs, 193;
Bande dessine et guration narrative, 193 4
Museum Boijmans Van Beuningen,
200
Museum of Contemporary Art (Los
Angeles), 195 6, 198, 214
Museum Ludwig, 200, 203
Museum of Modern Art (New York),
11, 41, 62, 67 8, 125 7, 187 9,
191; Good Design show, 67; High
and Low Show, 58, 62, 68, 188 9,
191 2, 198, 203
Nadel, Dan 77 9, 234nn11 12; Art
Out of Time: Unknown Comics Visionaries, 1900 1969, 77
Nara, Yoshitomo, 189 90
Nast, Thomas, 205
National Air and Space Museum 187;
Star Wars: The Magic of Myth, 187
National Cartoonists Society (NCS),
26
Neuenchwander, Rivane, 190
New Direction 109, 113; Impact, 113
Newgarden, Mark, 136
New Trend, 108 9
New Republic, The, 125
268
Index 269
Pompeian murals, 33
pop art, 55 61, 63, 66 8, 74, 97, 99,
144 6, 191, 203, 207
pop artists, 47, 105, 150, 153, 190
Poplaski, Peter, 200, 201, 251n37,
252n62
popular culture, 18, 65, 127, 133,
147, 150, 187 8
Popular Culture Association, 18
Porter, William Sydney, 108
Portland Art Museum, 200
postmodernism 7, 13 14, 68, 102,
123 6, 133, 139 42, 147, 150, 187,
206, 208 9
Pound, John, 142
Pratt, Henry John, 36, 230n48
Pratt, Hugo, 5, 195
Premo, Dan, 174
Presley, Elvis, 93
Presspop Gallery, 149 50, 225
Prewitt, Archer, 149
Princeton Spectrum, 17
Printed Matter, 42
Psychedelic Solution, 141
Pulitzer, Joseph, 185
Pulitzer Prize, 101
punkzine, 132
Quine, Richard, 71
Quinlan, Eileen, 7
Radilovic, Jules, 195
Raeburn, Daniel, 215 16, 220,
223 4, 253n9, 253n11, 253n20,
254n32
Ramos, Mel, 189 91
Rancillac, Bernard, 193
Randolph Caldecott Medal, 39 40
Ratcliff, Carter, 187, 249n3
Rauschenberg, Robert, 191
270
Index 271
Silver Surfer #1, 170
Sim, Dave, 90 1, 162, 237n56; Cerebus, 162
Simpsons, The, 43, 133; Androids
Dungeon & Baseball Card Shop,
43; Comic Book Guy, 43
Sin City, 217
Sinclair, Edward, 246n11
Smith, Richard D., 175, 248n55
Smith, Sidney, 205
Smith, Zack, 234n13, 235n18
Smithsonian Collection of Newspaper
Comics, 28
Smolin, Barry, 245n46
Snoopy, 95. See also Peanuts; Schulz,
Charles
Snowden, George, 111
Snyder, John, 158 60, 174
So, Eric, 148
SOCERLID, 193
Society for Comic Book Illustrators,
96, 113
Sodaro, Robert, 170 1, 248n38 9
Soglow, Otto, 28; The Little King,
28
Solis, Marisa, 245n49
Solomon, Alan, 232n24
Solomon, Alex, 60
Sontag, Susan, 66 7, 233 4n; Notes
on Camp, 66
Sony Creative Productions, 148, 150
Sothebys, 10, 156 7, 163 7, 169,
174, 176 80, 225; Comic Books
and Comic Art, 164, 176; Mile
High Collection Catalogue, 164
Spain, 137 8
Spawn, 156
Spicer, Bill, 116, 240n47
Spider-Man, 85 6, 165; Spider-Man
#1, 170
272
Index 273
Vinyl Will Kill, 148
Von Holst, Christian, 249n10
votive tables, 30
Wagstaff, Sheena, 191
Waldorf-Astoria Hotel, 193
Walker, Brian, 196 7, 251nn28 9
Walker, John A., 59, 232nn21 2
Walker, Kara, 202
war comics, 56
Ward, Lynd, 42, 66; Gods Man, 66
Ware, Chris, 11, 13, 55 7, 79, 95, 136,
138, 150, 196, 210 26, 232n14,
252nn1 2, 253n8, 253n15, 253n18,
253n24, 253nn27 8, 254n29,
254n30, 254n33, 254n37; Building Stories, 214, 220 1, 225; Comics
of Chris Ware: Drawing Is a Way of
Thinking, 225; Jimmy Corrigan,
211, 220; Jimmy Corrigan, The Smartest Kid on Earth, 213 14, 225; Quimbly the Mouse, 214; Rusty Brown,
216, 219 20, 222, 225; Uninked:
Paintings, Sculpture and Graphic
Work by Five Cartoonists curator,
55, 214; Wingnutz, 55, 210
Warhol, Andy, 60, 64, 68, 74, 134,
181, 188, 191, 203
Warner Bros., 146
Warshow, Robert, 104 5, 107 9,
111 12, 127, 239nn11 14,
239nn24 9
Washington Post, 158 9, 174
Watterson, Bill, 197
Waugh, Colton, 26 7, 30, 34, 38, 45,
47, 106, 112, 229nn21 2; Dickie
Dare, 26; The Comics, 26 7, 29, 106
Weiner, Lawrence, 42, 192; In the
Crack of the Dawn, 43
274