Chapter 1

Introduction

INTRODUCTION
Sports sponsorship is one of the phenomenal business is turn in now days.
It is the primary strategy obtain by the leading companies for promote their
products .
Sports sponsorship is a marketing tool that is frequently used by companies to
reach aide audience on a global basis so as to be placed higher than their
competitors and to create awareness as well as make a higher profit margin.
Through this platform, specific target audience alongside potential customers
are reached as it able to penetrate through quite effectively in the promotional
mix and as such, is a significant method being used by many organizations.
The big player s in the sports sponsorships are ESPN STAR SPORTS ( FOX
NETWORK) ,DD NETWORK, THE NIMBUS NETWORK , TEN NETWORK , SONY
NETWORK .
Billions of money invested by the sports media to acquire the sponsorship of
the telecast of sports and to get maximum amount of revenue in the form of
commercials .
Indian sports media is always tent to admire the love of people for sports ,
there is an healthy completion to acquire more viewers to obtain maximum
revenue , for that the sports media

invest in billions of money for the

MARKETING .
The impact has been increased , regarding the development of Indian sports ,
due to the large investment done by the sports media .

Most large sports organizations and successful players depend on the income
and support of their sponsors.
Many could not survive without this type of partnership. And it works both
ways. Businesses like to be associated with sports clubs and players.
It helps build their reputation within the community, generates goodwill and
can be considered as a cost-effective alternative to traditional advertising.

SCOPE OF THE STUDY

To identify market size of sports industry.

To determines the level of interest of sponsors in world.

To know about event promotion .

Broadcasting promotion .

Statement of the problem

About sport sponsorship :- sports sponsorship consist , broadcasting of

sport event , sponsor the sport event .

Selling sponsorship :- selling sponsorship consist the endorsement of the

particular brand or product .

Writing proposals :- sponsorship of an article or book of sports authority

or sportsman.

Sponsorship agreements :- agreement between the sponsor and sports

authority or sports personality .

 Sponsorship evaluation :- it s done by the sponsors for the purpose of

sponsor amount has been given to the sports authority or player
according to his market valuation in sports .

OBJECTIVE OF THE STUDY

To study marketing philosophy of sports media .

To analyze grand development and growth of sports broadcasting

industry .

To analyze the impact of sports media in world.

To study various challenges for sports media in world.

 To study the impact of sponsorship as tool for marketing for sports

media .

Research and methodology

During my project, I collected data through various sources primary &
secondary.

Primary source includes :-

I have done my project work by using only

secondary data .

Secondary source includes :1) Various sports magazines related to sports .

2) Web sites were used as the vital information source.

3) @ forbs
4) worldcup.blogspot.com

Chapter 2

Profiles

INDUSTRY PROFILE

Sports penetration in India increased to approx 100 billion people. The genre
share continues to hover around 6 per cent. Most of this is now split between
two broadcasters and they are must have bouquets to have for any platform
worth its value in a very scattered broadcasting market .as the big networks
entered in to broadcasting and sponsorship of sports event across the glob .
Sport s broadcasting industry classified in to following networks ,
ESPN STAR ( fox sports )

network having 5 sports channels including

2 HD channels .

TEN network having 5 sports channels including 1 HD channels .

NIMBUS network having 2 sports channels .

SONY network having 1 sports channel .

DD network having authorized sports channel of government of India .

Internet to emerge as a credible platform. With 15 million broadband

users, and growing at a substantial rate .

Ten Golf launched an I Pad and I OS application for live streaming, fox
sports and star sports live streaming is another popular sponsorship .

Sports event
Cricket : Cricket is a bat-and-ball game played between two teams of 11 players on a
roughly circular field, at the centre of which is a rectangular 22-yard long
pitch. Each team takes it in turn to bat, in which they attempt to accumulate
as many runs as possible, while the other team fields, attempting to prevent
the batting team scoring runs. Teams may bat once or twice each depending
upon the format of the game .
TEAMS ALL AROUND WORLD :- ( Under ICC )

They are 12 teams which has participating the main event of the cricket
world cup of 2015 .

5 countries from Asia , 3 countries from African continent , 3 countries

from Europe , 2 countries from
Australia n soil s .

Caribbean soils ,

2 countries from

Events :-

Source :- worldcup.blogspot.com

FOOTBALL :-

Football refers to a number of sports that involve, to varying

degrees, kicking a ball with the foot to score a goal. The most popular of these
sports worldwide is association football, more commonly known as just
"football" or "soccer".

FIFA :- Federation International Football Association

Members :- 209 national associations across the world .

six confederation membership under FIFA across the world :-

CONCACAF :- The Confederation of North, Central American and

Caribbean Association Football

.FOOTBALL event s in American

contingent has been taken under CONCACAF .

CONMEBOL :- The South American Football Confederation .10 members

in it , soccer events , in the southern American contingent .

CAF :- confederation of African football .

UEFA :- Union of European Football Associations .

 AFC :- Asian football confederation .

OFC :- Oceania football confederation .

Source :- http://en.wikipedia.org/wiki/FIFA

Major football events under FIFA

DOMESTIC FOOTBALL EVENT :-

Source :- http://en.wikipedia.org/wiki/FIFA

Lawn tennis :ATP :- ASSOCIATION OF TENNIS PROFESTIONALS

WTA :- WOMEN S TENNIS ASSOCIATION
Grand slams tournaments :-

ROLAND GAROS :- FRENCH OPEN ,( ON CLEAY COURT )

UNITED KINGDOM :- THE CHAMPIONSHIP ,
WIMBELEDON( GRASS COURT )

 USA :- THE US OPEN , ( HARD COURT )

MELBOURNE :- THE AUSTRIALN OPEN , ( AN GRAND SLAM OF
ASIA PACIFIC , ON HARD COURT .

Domestic events :CHENAI OPEN FOR MEN S

ROYAL INDIAN OPEN WOMEN S

source:- www.atpworldtour.com/

COMPANY PROFILE

ESPN STAR Sports (or ESS and stylized as ESPN STAR Sports) was a joint
venture between ESPN Inc. (through ESPN International, which it directly

owns) and News Corporation (through STAR TV and Fox International

Channels, which it directly owns).
The venture has its base in Singapore and operates 25 ESPN and STAR
Sports branded Television networks and 3 broadband sports networks
throughout Asia, transmitting in 5 languages (English, Cantonese, Hindi,
Korean and Mandarin).
The networks broadcast various local and international sporting events, and
also local editions of Sports Center for China, Hong Kong, India, Taiwan, and
Southeast Asia. ESPN Star Sports also operates a 24-hour Cricket channel,
STAR Cricket.
ESPN STAR Sports also has Asia's leading Events Management team that has
been successfully staging large-scale sporting events across Asia.
The event management team is a completely integrated events group that
manages concept

creation, sponsorship, marketing, PR, TV broadcast,

operations, and logistics for clients.

Events currently in their portfolio include the X Games Asia, 9 Ball Tour, KL
World 5's Futsal, Cartier Polo, Formula Drift Singapore, Nations Cup Netball,
Indian Hockey League, and the World Pool Championship.
In 2012, ESPN STAR Sports is the official broadcaster of 2012 Summer
Olympics and official broadcaster of cricket played in Indian soil .

TAJ NETWORK AND ZEE NETWORK :TEN Sports (or Taj Entertainment Network) is an Indian
sports channel owned and operated by Zee Network. For Pakistan & India there
are different Ten Sports Live Tv Channels

Ten Sports was launched on April 1, 2002, and became the world's premier
sports channel for South Asians, reaching over 55 million homes across the
Arab world, Indian subcontinent and Southeast Asia.
Ten Sports was previously owned by the United Arab Emirates based Abdul
Rahman Bukhatiri He sold the company for 114 million USD to Zee Tele films
in 2010.[2] TEN's senior management left the company after the sale.
TEN SPORTS NETWORK :-

Impact of Olympics on global economy :-

Increase in the sources of cash for the host country .

Foreign exchange increases .

Huge commercialization of the event .

Broadcasting will be all across the glob .
Advertisement will be an essential avenue for sponsors .

ROLE OF ICC : Event organization

Event promotion
State rules and regulations of cricket
Motivation in the form of award for players .
Cricket promotion to across the glob

ROLE OF BCCI :-

cricket control in India .

 Organize domestic cricketing event .

Create rules and regulations in domestic tournaments
Motivate players .
Financial management of cricket .
Source :- en.wikipedia.org/wiki/International_Cricket_Council

Domestic cricketing events under BCCI :-

Gnized by BCC

B
C
C
I

RA N JI
TR O P
HY

I
P
L

DEVD
HOR
TRO P
HY

NKP .
S A LV E
TROPHY

Ranji trophy is an domestic cricket championship in India ,

organized by BCCI .
Devdhor trophy is an tournament where the teams has been
divided in the form of ZONE . i.e. west zone , south zone
Nkp salve is an domestic tournament in India .
IPL is an international event , organized by BCCI as the
domestic event in India , the smaller version of cricket

, T 20 format it also called franchise oriented cricket .

Regional sports event

APL :- Aurangabad premier league ,

The regional tournament in Aurangabad , Maharashtra
Organized by LOKMAT MEDIA group .
T20 cricket tournament .
Franchisee oriented tournament .

Following are some of the regional events

Marathwada kesri

:- wrestling event

CCL :- corporate cricket league

AFL :- Aurangabad Football league

Chapter 3

Literature Survey

Conceptual and theoretical review

Definition of 'Corporate Sponsorship : A form marketing in which a corporation pays for all of some of the
costs associated with a project or program in exchange for recognition.
Corporations may have their logos and brand names displayed alongside
of the organization undertaking the project or program, with specific
mention that the corporation has provided funding. Corporate
sponsorships are commonly associated with nonprofit groups, who

generally would not be able to fund operations and activities without

outside financial assistance. It is not the same as philanthropy
http://www.investopedia.com/terms/c/corporate-sponsorship.asp

Rolls of Sponsorship: To generate a flow of fund .

To develop sports mechanism .

To create the stage for players where they can earn the money in
short carrier .
To use the sport event as a market .
To increase the level of sports .

Impact of sports media in the world

Scientists know that an observer affects the outcome of an experiment.
The media has a profound effect on sports in much the same manner.
Golf is a fine example since tournament structure and coverage often
resembles a celebrity event more than a sports competition.

 The media affects salary structure:-

Pervasive national marketing and

exposure tends to make the pinnacle of any sport top heavy. Media focus
on big league baseball provides more dollars to the top while robbing
farm leagues of viewers and attendees. In baseball Double 'A' games go
unattended while potential fans watch the Yankees on TV. The resulting
salary disparity between a Triple 'A' player and even a mediocre Big
League player is enormous and growing.

National coverage is the

reason.
The media affects how the game is played and officiated: - It can be
argued that headlines encourage extravagant behavior both on and off
the court. The monetary reward is high. Sports celebrities realize they
make more money when they get their name in lights just like Paris
Hilton and Madonna.

Brings the status to the sportsmen :The quest for headlines nurtures the natural fascination in everyone to
witness a train wreck and turns. The NBA is often ridiculed for allowing
superstars to travel and foul.

Many basketball fans hate the NBA

because its one-on-one exhibition of superstars is not the team game

they know and love. Certainly a team sport dominated by superstars
does not advance the sport.

Recent American performance in the

Olympics proves it..

Brand image for the players :The fascinating trend is how often swings in officiating seem eerily sympathetic
to requests from media commentators before the game. Unfortunately one
team ends up struggling to adjust to the style of play

The media affects what we learn about sports:-

We are not being inundated with TV segments on the development of stellar

team play. We're not going to hear much about a great basketball defender with
morals. TV coverage of the elements of great teams is almost non-existent.
The relationship between individual character and successful teams is less
explored today than it was twenty years ago. We are definitely not learning how
team sports contribute to character development from sports coverage.
Following is the table of top 12 highest paid athletes.
( in $ millions )

Rank

Name

Pay

Salary

& endorsemen

winnings

sport

floyed

$85 million

$85 millions

$0

Boxing

2
3

mayweather jr
Manny pacquio
Tiger woods

$62 million
$59.4million

$56millions
$4.4millions

$6millions
$55millions

Boxing
golf

4
5
6
7
8
9

Lebron James
Roger fedrer
Kobie briyant
Phill mickelson
David beckham
Cristiyano

$53 million
$52.7 million
$52.3millions
$47.8millions
$46millions
$42.5millions

$13 millions
$7.7millions
$20.3million
$4.8millions
$9millions
$20.5millon

$40 millions
$45millions
$32millions
$43millions
$37millions
$22millions

Basketball
Tennis
Basketball
Golf
Soccer
Soccer

10

ronaldo
Peyton manning

$42.4millions

$32.4million

$10millions

American

$19millions
$200,000

football
Soccer
American

11
12

Lionel messi
Haloti Ngata

$39 millions
$37.3millions

$20millions
$37.1million

football
@ forbs

Assumptions : Forbs is one of the largest reading magazine across the globe .
There is incredible amount of price money given by the sponsors to the
boxers .
There are 2 golf players who having large amount of endorsement
compare to there price money.
There are 4 football players in the top 12 and approx of 20 players in
the top 100 of that

list it s determine the sponsors are keen to

sponsored soccer event more .

There is no Asia / pacific player in the list .
The amount of money sponsor is huge .

@ forbs

The list of rich cricketers across the world :-

FORBES RICH LIST 2013

1

M S Dhoni

($10 million) (48 crore)

Sachin Tendulkar ($8 million) (39 crore)

Yuvraj Singh ($5.5 million) (27 crore)

Rahul Dravid ($5 million) (24 crore)

Andrew Flintoff ($4 million) (20 crore)

Saurav Ganguly ($3.5 million) (17 crore)

Ricky Ponting ($3.5 million) (17 crore)

Brett Lee ($3 million) (15 crore)

Kevin Peterson ($3 million) (15 crore)

10

Michael Clark ($2.5) (12 crore)

Assumptions : M S DHONI is currently richest cricketer on the planet .

There are 5 Indian players among the list , due to the TRP has obtain by
cricket in Indian soil .
@ forbs 2013

Research review
ADVANTAGES AND DISADVANTAGES OF SPONOSORSHIP

Advantages of sponsorship

Disadvantages
sponsorship

of

For
the Increased
publicity,
status
sponsor
increased by being linked to success
and glamour. Increased sales of
their products

Negative events (drug

use,
cheating,
crowd
trouble) may affect your
reputation

For
the Free clothing and equipment or
performer
payment for wearing sponsor's
clothing and using their equipment.
Can
concentrate
on
training
without financial worries.

May be tied in to a
contract
including
appearances at sponsors'
events.

For
the Financial support in addition to Dates, times, clothing
sport/event admission fees etc.
may be changed to suit
the sponsor.

Advantages and Disadvantages Media Broadcasting

Advantages
coverage

of

media Disadvantages of media coverage

Attendances may rise

as people want to see the

'stars'

Better
informed
supporters

Easier
to
attract

sponsorship
Encourages
participation

Develops
personalities
and
role

models
Gives viewers a close
up view of the action

Attendances may drop - more people

watch from home
Some sports get lots of exposure, while
others get none
Sports personalities lose privacy
Events can be sensationalised to promote
the media (TV channel, newspaper etc), rather
than the sport
Changes to event timings (day/night
matches)
Changes to playing season (eg rugby
league)
Changes to the rules (eg badminton,
volleyball rally-point rules, tennis tie-breaks)
NB Some of these may not been seen as
disadvantages by those involved, but they do

Advantages
coverage

of

media Disadvantages of media coverage

show the influence of the media.

Chapter 4

Data Analysis and Interpretation

Analysis Part I

Marketing philosophy sponsors : Develop a sports marketing plan according to the sponsors .

 Identification of the marketing of particular sport event .

Market climate .
Consumer psychological approach .
Commercialization .
Develop an structure of advertisement .
Marketing philosophy of sports media is changes according to the event ,
The plan has developed as per the sponsors visibility .

Methods of creating brand imagery in advertising

Marketing communications theory and in particular advertising has drawn on
a variety of theoretical approaches to assist understanding of the image
transfer and formation process.
Message content :The content of an advertisement, which is controlled by the advertiser,
represents the principal method of driving brand imagery. This is achieved
by focusing on strategically selected intrinsic and extrinsic values .

Following commercials states the message content of ESPNSTAR during

the sports event :

Marketing strategy used by espnstar during the cricket series between

India and Australia .
1 . Indian cricketers video clips saying some slogan of
ZIDDI HAI TOFFAN HAI DIL MAIN HINDUSTAN HAI LADKA ALISHAAN
HAI
2.market place :The sponsors make the use of big sport event as there genuine market
place . broadcasters use the strategy to earn as money as possible during
this event s .
3 market climate :The sponsors makes use of the climate very well , they spent more of
money to words the big event s will be held and more of viewers will be
watched the event .
The market climate is based on ,

TRP ratio of the particular event .

Popularity among the people for that event .

Approach of the consumer .

Structure Of Advertisement

Assumptions : Espnstar charge the rate of advertisement for the sponsors is approx
Rs . 9 lakh for a T2O cricket match and ODI the offers Rs.7.25 lakh its
huge rates for India vs Pakistan series .
Indian premier league 2012 SET MAX offers Rs. 4.25 lakh for the every
league match . IPL runs 1 and half month , set max earns lots of money
by broadcasting the event .

 Icc cricket world cup it s another huge event held in every 4 years
ESPNSTAR the premier broadcasting sponsors for the huge event held in
Indian sub continent , they offer, Rs 4 to Rs 5 lakh for preliminary
matches .

NIMBUS network offers Rs 4 lakh for a match , to the sponsors

@ espncricinfo

Development and growth of sports broadcasting industry:Development of sports broadcasting industry is getting up to the higher level of
broadcasting , there was a time in India when people use to watch cricket
match by using the ANETNA , DD national was the premier source of network
available in the late 90 s the fixture has been change by the arrival of STAR
sports and then ESPN who is the slogan of world wide leader in sports , by
that time INDIA is going through the phase of CABEL network , the channel
were broadcast in India by the cable network holders .by the time till 2013 in
India there were approx 15 sports channels .

Digitization to change the fortune of Sports Broadcasting .

Expansion of the big sports events .

Development in the sport mechanism .

Growth in the world of sports broadcasting .

 Commercialization in sports .

Sports event as a big marketing program s for the sponsors .

Large number of viewers across the world .

@ info bar of sky streaming and star sports streaming

Growth in sports broadcasting :

Technology orientation .

Huge investment by the broadcasters and sponsors .

Branding and advertising the sport event .

Growth in sports program in many countries .

Assumptions : The growth of global sports industry is increased $ 5 billion in year 2009
to $ 20 billion ( projected ) till the year 2013 .
And it s huge investment .

Challenges for sports media in the world

The sports marketing industry needs to embrace social media as part of
the implementation stage of the strategic marketing process. However,
challenges arise because companies need to devote meaningful resources
to social media.
organizations identify a social media champion to fight for funding and
relevance. In addition, they should develop a social media strategy that

aligns with the overall marketing plan is essential to leveraging social

media channels like Face book, Twitter, and YouTube for the benefit of
the organization. It is also important to hire and train individuals who
understand marketing principles, rather than just employ people who
know how to use social.

it is critical to stay away from the mentality that social media is a free
platform used to broadcast messages about the organization. Businesses
need to understand that social media is primarily social, and focus on
the consumer who is seeking engaging content or feedback.

The tv turf war

@ CNBC tv , images

Assumptions :

To increase the minority sports coverage in the media .

 Key national rights regarding the culture , i.e. of gulf countries

prevention for female athletes .
Increased in the broadcasting channels .
Cable rights and regulations .
Increment in the technology such as live streaming on internet .
To bring package data applications .

The Financial Impact of Sponsorship

As noticed earlier, many scholars proved that sponsorship may lead to

increased financial performance using event study method.
In these studies, sponsors effort to contribute to make sport event successful
would be converted to investors positive evaluation of that sponsor company in
two ways.
On one hand, being an official sponsor can be accepted in terms of advertising
as reliable appeal to consumers, investor and shareholders as well. Because we
are living in the society flooded with mass advertising using mass media,
undifferentiated advertising has little effect on consumer purchase and stock
market value. In this sense, sports sponsorship, as unique advertising, is
expected to persuade the existing investor and shareholder to invest
additionally
to attract new investors to buy the stocks of the sponsoring
company.
The relationship between sports sponsorship and firm value has been
identified using data on Olympic and NASCR sponsors (Miyazaki and Morgan,
2001; Prut, Cornwell and Clark, 2004).
On the other hand, sponsoring company may enjoy the positive and socially
responsible
image from sports sponsorship.
Investors might have favorable impression to sponsoring company because they
believe sponsors make much effort to facilitate sports all over the world and to
provide scholarship for sports player.
Similarly, by sponsoring sports event, company may offer job opportunity to
many sports player to continue to play on the ground or court under the stable
financial environment.
Given this, sponsoring company can be accepted as good fellows that fully
understand social responsibility, resulting in increased investment from
investors.
Therefore, sports sponsorship is expected to improve the financial value of
sponsoring firm.

The Effect of Brand Equity

Event sponsorship becomes more effective Journal of Management and
Marketing Research .
mass marketing activities from the perspective of customer-based brand
equity.
Sports events sponsorship may form secondary association from
primary attribute associations related to the company, the country of
origin,

A celebrity spokesperson or endorser of the product or service, or event.

If a brand becomes associated with particular event,

Associations and the event may become indirectly associations with the
brand

sponsorship makes it possible to segment a market according to

interests or psychographics of target audience .

Olympic and NASCAR are potential opportunities to create positive

brand image and to increase brand awareness,

This consumer psychological mechanism can be applied to explain the

relationship between sports sponsorship and improvement in financial
performance. by whether brand equity is high or low.

The Effect of Sponsorship Fit

The various sports events for marketing communication can be classified

The width and depth of the interest in the event

Global events: World Cup, Summer Olympic International events:

 , Tour De France, U.S. Open

National events:.

Hierarchical structure of sports events

May provide guideline to select appropriate sports event.

To a company which eager to transform to be globally,
Global sports event can be a good option for sponsorship. If a company
wants to contribute development of local community.

local company provides sponsorship of global sports event such as

Olympic, consumer and investor would be astonished and try to reduce
big value gap between event and sponsoring company.

The Effect of Event characteristics

Types and period of sports event might have impact on financial

performance.

Sponsorship of popular sports event could result in more favorable

outcomes than that of less popular or local sport event. For example,
sponsorship of National Football League(NFL) which is one of the most
popular sports IN US.

short term event or long term event is criteria making a difference in

sponsorship .

Evaluation of Sport Sponsorship as an Element of Sport Marketing Mix :-

Identify Sports marketing

opportunity
Analyse Internal & External
Analyse Organissation

Plan The Sport

Marketing Mix
Product

Analyse Market & Consumer

Price
Develop a Sport Marketing
Strategy
Develop Strategic marketing
Develop Sport Marketing

Plan the Sport Marketing

MIx
Product
Price
Place
Promotion

Place
Promotion
SponsorshipSponsorship
Objectives
Sponsorship
Targeting
Sponsorship
Evaluation

Sponsor
Sevicesr

Implement & Control

Sport Strategy

Implementation Strategies
Control
Process Ethics
Sport Marketing

Services

Sport Sponsorship as a Marketing Tool

Profit making is usually a great concern of most companies due to the
fact that their products and services need to dominate over that of their
competitors in the same field of business.

This is vital due to the fact that most products and services are quite
similar in most instances and as such companies need to be creative in
their marketing strategies.

Most companies departments use various means of reaching out to both

existing and potential customers to purchase their own products. Using
promotion as a marketing tactic.

It is believed that advertising is an old form of communication and it is a

well-known promotional tool but in recent times, consumers have been
over-saturated with advertisement both on television and on the print
media.

Over the years, marketers developed new means of promotional tools to

reach out to the consumer markets with the likes of public relations,
sales promotion, direct marketing, sponsorship and product placement.

As such, sponsorship can be linked to other forms of promotional tools

as shown in figure

Analysis Part II
Broadcasting promotions
Broadcasting and sport : Sport on TV , the perfect product

,Drama ,Uniqueness ,Passion ,

Plentiful ,Cheap to produce

Technology enables talent to extract rents: winner take all market- compare sport, music, academics,
surgeons and lawyers
New media platforms: internet, mobile phone .
The diagram of broadcasting promotion :-

Source

:-

http://fbw-one.ch/clients/beta/fivb/web/pictures/media/media-

plan/media-promotion-activities.jpg

Chapter 5

Conclusions

Findings
The market philosophy of media

regarding the broadcasting and

sponsorship is as per the popularity of the event .

I . e . INDIA VS PAKKISTAN cricket series will be popular compare to

the cricket series between INDIA VS NEWZELAND , therefore the
philosophy is to earn more and more TRP and PROFIT with the popular
event .
Development of sports broadcasting industry is getting broad and broad
by the of technology and the network orientation . by the period of
1990

the development and growth of sports broadcasting Is on the

pinnacle point , high quality video to high definition broadcasting .

Impact of sports media across the world ,

High intensity of sports event has been occurred among the

viewers .
It has impacted as a brand creation
i.e. Manchester united is an brand of football , sachin tendulkar
is a brand of cricket , tiger woods is a brand of golf etc .

Recommendations

 To use the marketing tool efficiently during the sports event as per the
TRP basis of the particular sporting event .

The development in broadcasting is to be developed to be some extent

more by bringing the live streaming and info bars .

Impact of sports media

can make more

worthily by broadcasting

fluently for the development of sports event .

The event which was restricted in limited area now days the event is on
the global stage . I . e . APL in Aurangabad ,
Various challenges for media , money generation , more corporate
interference affecting negatively .
Event promotion in larger context , make a efficient advertisement policy
to increase the sponsor s

Internet can be used with more ease by promoting the sports event and
it can be used by broadcasters in larger stream , some of the tools to be
used by promoters , I .e. social media , web applications , streaming

Bibliography

http://www.sporsora.com/mediadir/9/998.pdf
http://www.activenetwork.com.au/event-managementresources/articles/how-to-get-sponsors-for-an-event.htm
https://publications.theseus.fi/bitstream/handle/10024/24945/Student_Abiod
un_Oladunni.pdf?sequence=1
http://articles.economictimes.indiatimes.com/2012-10-23/news/34680125_1_sportssponsorship-indian-companies-sports-stars

http://www.bbc.co.uk/schools/gcsebitesize/pe/participation/1_participation_socialcult
ural_rev4.shtml

http://www.forbes.com
http://www.cricinfo.com

APPENDIX
ABBREVIATIONS AND EXPLANATIONS
abbreviations for some organizations and sport terms are listed below :

B2B is the abbreviation for Business to Business .

ESA is the abbreviation for European Sponsorship Association, it

represents those involved in sponsorship across Europe.

FIFA is the abbreviation for The International Federation of Association

Football .
ICC is the abbreviation for International Chamber of Commerce the
largest, most representative business organization in the world.

IOC is the abbreviation for International Olympic Committee

they

organize the modern Olympics held in summer and winter every four
years.
IEG is the abbreviation for International Event Group it is the leading
provider of consulting, valuation, measurement, research and training to
the global sponsorship industry.

NASCAR is the abbreviation for National Association for Stock Car Auto
Racing; a business venture that sanctions and governs multiple auto
racing sports events
GOLF
PGA Tour is the abbreviation for Professional Golfers Association; the
organization that operates the main professional men's golf tours .

CRICKET
ICC INTERNATIONAL CRICKET COUNCIL ALL MAJAOR CRICKETING
EVENTS OF ICC .

EUROPIAN SOCER
UEFA union of European football association .

BASKETBALL

NBA national basketball association of USA .

MOTO GP
Grand prix of bike racing .
F1

Formula one car racing .

LAWN TENNIS
ATP association of tennis professionals .