A Comparative Study of Marketing Strategies of HDFC With Icici Bank
A Comparative Study of Marketing Strategies of HDFC With Icici Bank
A Comparative Study of Marketing Strategies of HDFC With Icici Bank
Submitted To
RAJASTHAN TECHNICAL UNIVERSITY
In partial fulfilment of the requirements for the award of the degree of
Project Guide
External Guide
(Asst. Professor)
(Asst. Professor)
(HDFC Manager)
Submitted to
Mr. Vikas Mahalawat
(Head- Department of Management Studies)
Modern Institute of Technology & Research Centre 6th mile stone, Tijara-Delhi
Highway Sirmoli Road Alwar, Rajasthan
(Affiliated to Rajasthan Technical University, KOTA)
(Batch 2013-15)
CERTIFICATE
This is to certify that Ashif bearing Roll No 13MMCXX613, is a bonafide student of Master
Administration course of Modern Institute of Technology & Research Centre Alwar Rajasthan ,
2013-2015, affiliated to Rajasthan Techincal University,Kota.
Project Work report on A Comparative study of Marketing Strategies of HDFC with ICICI
Bank is prepared by him under the guidance of Mrs. Shikha Sodhi, in partial fulfilment of the
requirements for the award of the degree of Master of Business Administration of Rajasthan
Technical University , Kota , Rajasthan.
Signature of HOD
Signature of Principal
DECLARATION
I, Ashif, hereby declare that the project work report entitled A Comparative study of Marketing
Strategies of HDFC with ICICI Bank prepared by me under the guidance of Mrs. Shikha Sodhi,
faculty of M.B.A. department, modern institute of technology and research centre, Alwar (raj.) and
external assistance by Mr. Nipun Gupta, Manager, HDFC.
I also declare that this project work is towards the partial fulfilment of the university regulations for
the award of degree of master of business administration by Rajasthan Technical University, Kota.
I further declare that this project is based on the original study undertaken by me and has not been
submitted for the award of any degree/diploma from any other University/Institution.
Place:
Date:
ACKNOWLEDGEMENT
I express my sincere thanks to my internal guide Mrs. Shikha Sodhi, project guide Mrs. Sweety
Dubey and Mr. Vikas Mahalawat Head, Department of Management Studies at Modern Institute of
Technology and Research Centre for guiding me right from the inception till the successful
completion of the report. I sincerely acknowledge them for extending their valuable guidance,
support for literature, critical reviews of report and the report and above all the moral support he had
provided to me with all stages of this report.
I would also like to thank the supporting staff of HDFC, Alwar, for their help and cooperation
throughout this report.
(Signature of Student)
Ashif
MBA 4th Sem.
TABLE OF CONTENT
S.No. Contents
Page No.
Chapter 1
Chapter 2
INDUSTRY PROFILE
11
13
Chapter 3
14
14
14
3.2 Conceptualization
15
Chapter 4
16
16
Chapter 5
22
FINDINGS
22
Chapter 6
24
CONCLUSION
24
Chapter 7
25
SUGGESTIONS
25
7.1 Suggestions
25
7.2 Limitations
25
BIBLIOGRAPHY
26
Annexure (Questionnaire)
27
EXECUTIVE SUMMARY
Banking is the backbone of a modern economy. Health of banking industry is one of the most
important pre-conditions for sustained economic progress of any country. The world of banking has
assumed a new dimension at the dawn of the 21 st century with the advent of tech banking, thereby
lending the industry a stamp of universality. In general, banking may be classified as retail and
corporate banking. Retail banking, which is designed to meet the requirements of individual
customers and encourage their savings, includes payment of utility bills, consumer loans, credit
cards, checking account balances, ATMs, transferring funds between accounts and the like. Corporate
banking, on the other hand, caters to the needs of corporate customers like bills discounting, opening
letters of credit and managing cash.
The Indian banking scene has changed drastically with the private sector making inroads in an area
hitherto dominated by large public sector banks. Growing disinvestment is likely to impact the
banking industry as well. There is every possibility of privatization of public sector banks, leading to
greater operational autonomy.The development of the Indian banking sector has been accompanied
by the introduction of new norms such as Income Recognition and Capital Adequacy, by the
government. The latter implies that banks can lend on the basis of their respective capital base. These
norms have caused banks to construct equity on their own, before going in for debt.
Disintermediation is a real threat for banks. Of late, banks are adopting the EVA (Economic Value
Added) concept wherein revenues are viewed in the context of the risk associated with them. The
New World order has ensured "Survival of the Fittest". New services are the order of the day, in
order to stay ahead in the rat race. Banks are now foraying into net banking, securities, consumer
finance, housing finance, treasury market, merchant banking and insurance.
LIST OF TABLES
Table Name
Page No.
10
16
17
Table 4.3 Table showing what respondent think that bank is giving good return
18
Table 4.4 Table showing Respondent planning to get account or loan from any company
19
20
Table 4.6 Table showing if the respondent get opportunity getting attached with private bank
21
LIST OF CHARTS
Chart Name
Figure 1.1 Chart showing flow chart of research methodology
Page No.
5
16
17
Chart 4.3 Chart showing what respondent think that bank is giving good return
18
Chart 4.4 Chart showing Respondent planning to get account or loan from any company
19
20
Chart 4.6 Chart showing if the respondent get opportunity getting attached with private bank 21