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    Executive Summary

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    asutosh
    Mutual funds allow common investors to participate in capital markets through professional management regardless of amount invested. However, awareness of mutual funds' benefits is low in India. This study aims to identify factors affecting investors' perceptions of mutual funds by analyzing attributes like funds/schemes, monetary benefits, and sponsor characteristics. The findings could help mutual fund companies improve awareness among investors.

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    Executive Summary

    Uploaded by

    asutosh
    252 views3 pages
    Mutual funds allow common investors to participate in capital markets through professional management regardless of amount invested. However, awareness of mutual funds' benefits is low in India. This study aims to identify factors affecting investors' perceptions of mutual funds by analyzing attributes like funds/schemes, monetary benefits, and sponsor characteristics. The findings could help mutual fund companies improve awareness among investors.

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    Executive Summary

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    Mutual funds allow common investors to participate in capital markets through professional management regardless of amount invested. However, awareness of mutual funds' benefits is low in India. This study aims to identify factors affecting investors' perceptions of mutual funds by analyzing attributes like funds/schemes, monetary benefits, and sponsor characteristics. The findings could help mutual fund companies improve awareness among investors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    252 views3 pages

    Executive Summary

    Uploaded by

    asutosh
    Mutual funds allow common investors to participate in capital markets through professional management regardless of amount invested. However, awareness of mutual funds' benefits is low in India. This study aims to identify factors affecting investors' perceptions of mutual funds by analyzing attributes like funds/schemes, monetary benefits, and sponsor characteristics. The findings could help mutual fund companies improve awareness among investors.

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    © All Rights Reserved
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    At a glance
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    The key takeaways are that mutual funds provide diversified investment options and are less risky than direct stock investment. However, awareness about mutual funds needs to be improved in India.

    The purpose of the study is to identify factors affecting perception of investors regarding investment in mutual funds and to help mutual fund companies improve in order to create greater awareness.

    The paper explores three factors - fund/scheme related attributes, monetary benefits and sponsor's related attributes - that may attract investors to specific mutual fund schemes.

    EXECUTIVE SUMMARY

    Mutual Funds provide a platform for a common investor to participate in the


    Indian capital market with professional fund management irrespective of the
    amount invested. The Indian mutual fund industry is growing rapidly and this is
    reflected in the increase in Assets under management of various fund houses.
    Mutual fund investment is less risky than directly investing in stocks and is
    therefore a safer option for risk averse investors. Monthly Income Plan funds offer
    monthly returns and invest majorly in debt oriented instruments with little
    exposure to equity. However it has been observed that most of the investors are not
    aware of the benefits of investment in mutual funds. This is reflected from the
    study conducted in this research paper. This paper makes an attempt to identify
    various factors affecting perception of investors regarding investment in Mutual
    funds. The findings will help mutual fund companies to identify the areas required
    for improvement in order to create greater awareness among investors regarding
    investment in mutual funds.

    The concept of mutual fund emerged in Netherlands in 18th century and


    introduced in India by Unit Trust of India in1960s. As the mutual fund industry
    provides an option of diversified investment structure with varying degree of risk,
    it was supposed to be the most lucrative market for Indian investors. It was
    believed that it will surely tap the savings of common man. But in practice it failed
    to become a primary choice for investment to Indian investor. During almost six
    decades (1965-2011) the value of assets under management of mutual fund
    industry experienced great swings. As against the developed countries where
    almost every second investor is a mutual unit holder, the product could not get
    much popularity in India. In this reference, the present paper attempts to
    investigate the reasons responsible for lesser recognition of mutual fund as a prime
    investment option. It examines the investors perception with reference to distinct
    features provided by mutual fund companies to attract them for investing in
    specific funds/schemes. The study uses principal component analysis as a tool for
    factor reduction. The paper explored three factors named as fund/scheme related
    attributes, monetary benefits and sponsors related attributes (having respectively
    six, four and four variables) which may be offered to investors for securing their
    patronage. The results are expected to provide fruitful insight to mutual fund
    companies for tailoring their offers suitable to cater the needs and expectations of
    Indian investors.

    CONTENT

    TOPICS
    1. INTRODUCTION
    2. REVIEW OF LITERATURE
    3. RESEARCH GAP AND OBJECTIVES
    4. SCOPE OF THE STUDY
    5. FORMULATION OF HYPOTHESES
    6. RESEARCH METHODOLOGY
    7. DATA ANALYSIS
    8. FINDING & SUGGESTIONS
    9. CONCLUSION
    10.BIBLIOGRAPHY
    11.ANNEXURE

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