Omoefe Abugo Resume

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OMOEFE O.

ABUGO
PUBLIC RELATIONS, PHOTOGRAPHY, GRAPHIC DESIGN

PORTFOLIO:
www.efeabugo.wordpress.com

CONTACT
1004 Portsmouth Court, Abingdon, Maryland 21009
410-588-9766 | efe.abugo@gmail.com

EXPERTISE
Photography, Adobe Photoshop, Adobe Lightroom, Adobe InDesign, Adobe Illustrator, Adobe Premiere Pro, Final Cut Pro,
Google Analytics, SEO, Hootsuite, Cision, Wordpress, Twitter, Instagram, Facebook, LinkedIn, Prezi, PowerPoint, SharePoint

EXPERIENCE

Falls Church, Virginia


Evans Incorporated
May 2014 - Present
Marketing and Social Media Intern
Develop metrics-driven communication strategies that incorporate innovative approaches to generate leads and
nurture relationships with clients such as the Federal Aviation Administration, World Bank and Boeing.
Use Adobe Photoshop, Illustrator, InDesign, Lightroom and Premiere Pro to create and edit platform-specific content
such as blogs, webinars, infographics and photographs for Evans Inc.s social media channels, website and marketing
collateral; maintain and build relationships with more than 950 followers daily.
Monitor and analyze Google A nalytics account to discover trends, track key performance indicators and assess goal
conversions. Provide monthly reports to inform future strategies and decisions. Led efforts to increase companys web
traffic m ore than 150 percent and social media engagement more than 20 percent during first year.
Establish transparent communication channels between m arketing team, company experts and leadership team to
improve cross-departmental, multi-channel collaboration.
th
Design and implement digital marketing strategies for tradeshows. Led a campaign for companys booth at the 59
Annual Air Traffic Control Association Convention that generated more than 20 leads for the company.
National Consortium for the Study of Terrorism and Responses to Terrorism
College Park, Maryland
August 2015 - Present
Communications Intern
Gather data daily from Global Terrorism Database to generate content for STARTs social media channels. Engage with a
global audience of more than 7,000 followers daily.
Write profiles and feature stories for STARTs monthly newsletter, which is sent to more than 10,000 subscribers in
federal agencies such as the U.S. Department of Homeland Security and the Federal Bureau of Investigation.
Use Cision to develop and track media lists to further relationships with national and global news media outlets such as
the New York Times, the Wall Street Journal and the Guardian.
Plan, attend and photograph events. Actively engage with audiences on social media during event and construct post-
event stories to feature on STARTs blog and newsletter.
University of Maryland, College Park
College Park, Maryland
Jan. 2015 May 2015
Public Relations Teaching A ssistant
Worked closely with professor to further students expertise on copy editing, graphic principles and process, news and
information technologies for public relations.
Used Prezi and Microsoft PowerPoint to deliver in-depth presentations on the basics of photography and how to use
engaging images and graphics as the foundation to a content-rich social media strategy.
Proofread and edited 30 students press releases, newsletters, video assignments and photographs throughout the
2015 spring semester.

EDUCATION/COURSEWORK
University of Maryland, College Park
College of Arts and Humanities
Bachelors Degree in Communications, Public Relations Track
Relevant Coursework

COMM483: Public Relations Senior Seminar


COMM353: New Media Writing for Public Relations
COMM351: Public Relations Techniques
COMM350: Public Relations Theory
COMM107: Oral Communication Principles

Expected Graduation
Dec. 2015
Cumulative GPA: 3.3

COMM424: Communications in Complex Organizations


COMM401: Interpreting Strategic Discourse
COMM400: Communications Research Methods
ENGL394: Business Writing
STAT100: Statistics and Probability

CERTIFICATIONS
Hubspot Inbound Marketing Certification
Trained in strategic content creation and distribution, lifecycle marketing, content personalization, multichannel
communication and multiplatform integration.

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