ITS462 TUTORIAL-recommender-talks

ITS462 TUTORIAL
RECOMMENDER SYSTEM TECHNOLOGY SEMINAR

Instruction: In a group of TWO (2) students. Answer all questions. Submit the
answer to these questions by 17 April 2015 (midnight)
*This tutorial is based on the Recommender System Technology Seminar by Dr Nor
Liyana Mohd Shuib
Name
Student
ID
Group
STUDENT 1
MAZLIANA
MOHAMAD
2013783281
CSB5As
BINTI
STUDENT 2
NUR
SYAZWANI
ZULKEFLY
2013516441
BINTI
CSB5As
QUESTION 1
a) Define the terms Artificial Intelligence
o Artificial intelligence is the study of programmed systems that can
simulate, to some extent, human activities such as perceiving,
thinking, learning and acting.
b) Describe the importance of Artificial Intelligence
o The ability to create a never-ending thought process and collective that
could solve our problems. Accomplishing this by thinking of every
possible solution. We are limited now by the number of people who can
do this. With artificial intelligence, we could build computers, upon
thousands of computers that could all work in unison to solve our great
and most dire problems. One example is global warming. Whether you
believe we are the cause or not, the fact is that global temperatures
are on the rise. We need a way out or around or an idea to slow the
process down. Artificial intelligence could, and should solve this faster
than we are or could.
c) List THREE(3) areas where Artificial Intelligence can be applied to
o Industrial
Process control. Ex. ARCHON has been applied in several
process control applications, including electricity transportation
management and particle accelerator control.
Air traffic control. Ex. OASIS represent both aircraft and the
various air traffic control system in operation.
o Medical
Patient monitoring. Ex. The guardian intended to help manage
patient care in Surgical Intensive Care Unit.
Entertainment
Games. Ex. Teal Time Able agents are programmed in terms of
behavior.
QUESTION 2
a) Describe Recommender System
o A recommender system helps to make choices without sufficient
personal experience of the alternatives.
To suggest products to their customers.
To provide consumers with information to help them decide
which products to purchase.
o Use items as generic term for what is recommended.
o Recommendation is based on preferences
Of an individual.
Of a group or community.
b) Explain the importance of Recommender System Technology
o Value for the customer
Find things that are interesting
Narrow down the set of choices
Discover new things
o Value for the provider
Additional and probably unique personalized service for the customer
Increase trust and customer loyalty
Opportunities for promotion, persuasion
c) List and Explain THREE (3) examples of Recommender System which you
can find on the internet. Provide screenshot and references in your
explanation.
1)
2)
3)
References :
https://www.few.vu.nl/en/Images/werkstuk-hiralall_tcm39-202691.pdf
http://files.grouplens.org/papers/ec-99.pdf
QUESTION 3
a) List TWO(2) common algorithms/techniques used in Recommender System
o Pearson correlation
Similarity between two users (and their attributes, such as articles read
from a collection of blogs) can be accurately calculated with
the Pearson
correlation. This
algorithm
measures
the
linear
dependence between two variables (or users) as a function of their
attributes. But it doesn't calculate this measure over the entire
population of users. Instead, the population must be filtered down
to neighborhoods based on a higher-level similarity metric, such as
reading similar blogs.
o Clustering algorithms
Clustering algorithms are a form of unsupervised learning that can find
structure in a set of seemingly random (or unlabeled) data. In general,
they work by identifying similarities among items, such as blog
readers, by calculating their distance from other items in a feature
space. (Features in a feature space could represent the number of
articles read in a set of blogs.) The number of independent features
defines the dimensionality of the space. If items are "close" together,
they can be joined in a cluster.
b) Describe the relationship between Artificial Intelligence and Recommender
System
Recommender Systems were created to assist in sorting through the vast
amount of information that the internet can provide. These systems function
by taking in some type of user information, such as preferred music artists
and provide recommendations for new items based on the users previous
choices.
Artificial Intelligence is the discipline trying to reproduce
intelligence, a set of solutions to solve problems as software.

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