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    Foursquare Brandguide

    Uploaded by

    Ịndian On Run
    The document provides branding guidelines for Foursquare, including rules for proper usage of their logo, wordmark, and color palette. It specifies allowable contexts and minimum sizes for the logo, and defines incorrect uses to avoid. Graphic elements like radiating lines and map pins are also described.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Foursquare Brandguide

    Uploaded by

    Ịndian On Run
    408 views19 pages
    The document provides branding guidelines for Foursquare, including rules for proper usage of their logo, wordmark, and color palette. It specifies allowable contexts and minimum sizes for the logo, and defines incorrect uses to avoid. Graphic elements like radiating lines and map pins are also described.

    Original Description:

    Foursquare Brandguide

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    The document provides branding guidelines for Foursquare, including rules for proper usage of their logo, wordmark, and color palette. It specifies allowable contexts and minimum sizes for the logo, and defines incorrect uses to avoid. Graphic elements like radiating lines and map pins are also described.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    408 views19 pages

    Foursquare Brandguide

    Uploaded by

    Ịndian On Run
    The document provides branding guidelines for Foursquare, including rules for proper usage of their logo, wordmark, and color palette. It specifies allowable contexts and minimum sizes for the logo, and defines incorrect uses to avoid. Graphic elements like radiating lines and map pins are also described.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 19
    At a glance
    Powered by AI
    The document outlines the branding guidelines for Foursquare's logo, colors, typography and graphic elements. It provides rules for proper usage of the brand assets across digital and print materials.

    The logo should only be used in the official Foursquare blue or white colors. There are minimum size requirements and rules around placement, distortion and effects. The word mark and logomark should not be used together.

    Graphic elements mentioned include radiating lines, map pins and window clings. Radiating lines are used as a secondary graphic and have specific rules around thickness and placement relative to the logo mark.

    FOURSQUARE

    BRAND GUIDE

    LOGO USAGE

    Brand Guide
    FALL 2014

    FOURSQUARE

    BRAND GUIDE

    INTRODUCTION

    The Foursquare brand is more than


    just a logo. It is a visual system
    and language made up of many
    parts that work together to convey
    the core of what Foursquare is and
    what we stand for.

    FOURSQUARE

    BRAND GUIDE

    INTRODUCTION

    BRAND GUIDELINES

    GRAPHIC ELEMENTS

    02 Brand Idea

    05 Logo

    16 Radiating Lines

    03 Table of Contents

    06 Clearspace & Sizing

    17 Map Pins

    07 Usage

    18 Widow Cling

    08 Swarm + Foursquare
    09 Improper Usage
    10 Logo Mark
    11 Social Icons
    12 Improper Usage
    13 Color Palette
    14 Secondary Palette

    TABLE OF CONTENTS

    Brand
    Elements

    FOURSQUARE

    BRAND GUIDE

    LOGO MARK

    LOGO

    WORD MARK

    FOURSQUARE

    BRAND GUIDE

    CLEARSPACE & SIZING

    CLEARSPACE
    The Foursquare logo and
    Foursquare mark should
    always be surrounded by
    a minimum area of space.
    A margin of clear space
    equivalent to the height of
    the F is drawn around the
    logo to create the invisible
    boundary of the area of
    isolation. The mark has a
    clearspace equal to half
    the width. These areas of
    separation are a minimum
    and should be increased
    wherever possible.

    MINIMUM SIZE
    There are no
    predetermined sizes for
    the Foursquare logo.
    Scale and proportion
    should be determined
    by the available space,
    aesthetics, function and
    visibility.
    There is no preset
    maximum size for the
    Foursquare logo. Minimum
    sizes are as shown here.

    Digital: 100px width


    Print: 1 inch width

    Digital: 25px height


    Print: .25 inch height

    FOURSQUARE

    WORDMARK
    The Foursquare wordmark
    should be used in the main
    Foursquare blue or white.
    The wordmark should
    never be used in the
    Foursquare Pink.
    Black can be used in rare
    situations but should be
    generally avoided.
    The white Foursquare logo
    is ideal for use over images
    and colored backgrounds.
    When placing over
    photography, ensure
    contrast by placing over
    dark area, find negative
    space.

    BRAND GUIDE

    LOGO USAGE

    FOURSQUARE

    SWARM AND
    FOURSQUARE
    Swarm incorporates the
    Foursquare wordmark in
    its own logo. DONT alter
    lock up.

    BRAND GUIDE

    SWARM AND FOURSQUARE

    FOURSQUARE

    BRAND GUIDE

    LOGO USAGE

    INCORRECT
    WORDMARK
    USAGE
    When using the
    Foursquare logo the
    following rules should be
    adhered to at
    all times.

    DONT use the Foursquare pink for the wordmark

    DONT place the logo over colors other than specified

    DONT rotate logo

    DONT distort, stretch, or alter the logo in any way

    DONT add drop shadows, bevels or other effects

    DONT use the logomark and the wordmark together

    DONT apply transparency effects to the logo

    DONT use gradients within the logo

    FOURSQUARE

    LOGO MARK
    The Logo mark should only
    use the Foursquare Pink.
    When used over colored
    backgrounds use the white
    version.
    Black can be used in rare
    situations but should be
    generally avoided.
    When using the Logo
    mark over photography
    a multiply effect may be
    used if needed.

    BRAND GUIDE

    LOGO USAGE

    10

    FOURSQUARE

    BRAND GUIDE

    SOCIAL ICONS

    11

    SOCIAL ICONS
    The logomark social icon
    should be used without a
    holding shape if possible.
    Leave a minimum of 8px
    between icons.

    When used with other


    full color icons.

    If you use a holding


    shape do not center the
    logomark, always align it
    left.
    Icons should always be
    atleast 22px in height.

    When used with other


    grey icons.

    When used with other


    white icons.

    FOURSQUARE

    LOGO USAGE

    BRAND GUIDE

    12

    LOGO MARK
    INCORRECT USAGE
    The logo mark can be used
    as a secondary element
    to highlight people,
    objects and places. It
    should always use the
    watermelon color when
    used in this manner and
    should be used as a large
    primary element.
    Always use logo in its
    vertical form, do not
    rotate or change to
    accomodate image.
    DONT use the Foursquare blue for
    the logo mark

    DONT place the logo over colors other


    than specified

    DONT rotate logo

    DONT distort, stretch, or alter the


    logo in any way

    DONT add drop shadows, bevels


    or other effects

    DONT use watermelon on blue background

    DONT fill the inside area of the logo mark

    DONT use logo mark as map pin

    FOURSQUARE

    PRIMARY COLOR

    BRAND GUIDE

    COLOR

    FS Watermelon
    #F94877

    FS Navy
    #0732A2

    FS Blue
    #2D5BE3

    13

    FOURSQUARE

    SECONDARY COLOR

    BRAND GUIDE

    14

    SECONDARY COLOR
    FOR MARKETING &
    DESIGN

    RATING SYSTEM

    EXPERTISE

    ARTS, ENTERTAINMENT

    OUTDOOR &
    RECREATION

    TRAVEL &
    TRANSPORT

    COLLEGE &
    UNIVERSITY

    FOOD

    NIGHTLIFE

    SHOP &
    SERVICE

    PROFESSIONAL
    & OTHER

    AREA &
    NEIGHBORHOOD

    Graphic
    Elements

    FOURSQUARE

    RADIATING LINES
    Radiating lines can be used
    as a secondary element in
    ads, posters, or collateral.
    The lines should always
    have a width equal to
    that of the logo mark. The
    space inbetween should
    also have an equal width.
    You can achieve this effect
    by using Offset Path in
    Illustrator and setting the
    Offset to double the point
    size of the logo mark.
    When using the circular
    lines in combination with
    the logo mark they should
    be joined together at the
    origin point.
    Use a Multiply effect at
    10% opacity to achieve
    color difference.

    BRAND GUIDE

    RADIATING LINES

    16

    FOURSQUARE

    MAP PINS
    The map pin is used in
    combination with a set of
    icons that covers different
    types of locations.
    Do not use the logo mark
    as a pin.

    BRAND GUIDE

    MAP PINS

    17

    FOURSQUARE

    WINDOW CLING

    BRAND GUIDE

    WINDOW CLING

    18

    Thank you!
    2014 Foursquare | All rights reserved

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