Consumer awareness PPT No- 1

1. 1. A person who has indicated his or her willingness to obtain goods and/or services from a
supplier with the intention of paying for them. Someone who has purchased goods and/or
services for personal consumption
2. 2. The RIGHT to satisfaction of basic needs: To have access to basic essential goods and
services; adequate food, clothing, shelter, health care, education and sanitation. The RIGHT
to be informed: To be given the facts needed to make an informed choice, and to be
protected against dishonest or misleading advertising and labeling. The RIGHT to get
truthful and honest information about the goods and services which are purchased.
3. 3. The RIGHT to choose between products of different qualities and prices, which are
required to satisfy our needs: Personal demands, taste and others factors, of course, affect
prices. It is the consumers right to choose a level of quality and performance equal to the
price which he/she is prepared to pay. The RIGHT to safety in goods and services bought:
The right to expect that household products and childrens toys, when used according to
manufacturers instructions, will not explode, set houses on fire, or cause personal harm or
injury in any way. The RIGHT to be heard: To complain to a retailer if one is dissatisfied
about a product or service. To have consumer interests represented in the making and
execution of government policy, and in the development of products and services.
4. 4. The RIGHT of redress: means the right to a fair settlement of just claims. It includes the
right to receive compensation for misrepresentation, shoddy goods or unsatisfactory
services. The RIGHT to Consumer Education: means the right to acquire the knowledge
and skills to be an informed and assertive consumer. The RIGHT to a Healthy Environment:
means the right to a physical environment that will enhance the quality of life. It includes
protection against environmental dangers over which the individual has no control.
5. 5. The Consumer has the RESPONSIBILITY to protect himself/herself by: Shopping
carefully and wisely Understanding the terms of the sale Reading and following
instructions Getting guarantees in writing Saving receipts Asking questions at point of sale
Keeping informed about new products
6. 6. The RESPONSIBILITY of carrying out transactions in a businesslike way, such as
reporting unsatisfactory products to retailers and manufacturers in order that they may be
removed from shelves and future production. The RESPONSIBILITY to tell other consumers
about any unfair treatment by a retailer or manufacturer so consumers can protect
themselves in future dealings. The RESPONSIBILITY to report apparently unsafe
merchandise to Consumer Protection bodies so that they can be tested and, if necessary,
removed from the market or be more specifically labeled. The RESPONSIBILITY to maintain
and preserve a healthy environment for future generations. The RESPONSIBILITY of
demanding the best value for money. Want value for money? Join an Action Group and let
your voice be heard.
7. 7. Due to the expansion of business activities in an economy, we have a variety of goods
available in the market. The demand for goods and services is influenced by the

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advertisements in television, newspaper and magazines. The companies spend a

considerable amount on a advertisements alone attract consumers and feed information that
they want us to know, but not the information that we as consumers want. When we, as
consumer, do not have sufficient information about the products, we normally get exploited
and are sometimes even harassed by business community.
8. CONSUMERS ARE EXPLOITED BY TRADERS AND MANUFACTURERS Underweight
and Under- measurements Sub-standard Quality High Prices Duplicate Articles Artificial
Scarcity False or Incomplete Information
9. Underweight and Under-measurements: The goods being sold in the market are
sometimes not measured or weighed correctly Sub-standard Quality: The goods sold are
sometimes of sub- standard quality. Selling of medicine beyond their expiry dates is generally
the grievances of consumers. High Prices: Very often the traders charge a higher price than
the prescribed retail price.
10. Duplicate Articles: In the name of genuine parts or goods, fake or duplicate items are
being sold to the consumers. Artificial Scarcity: In order to amass illegitimate profit,
businessman create artificial scarcity by hoarding. They sell it later at a higher price. False
or Incomplete Information: Sellers easily mislead consumers by giving wrong information
about the product, its price, quality, reliability, life cycle, expiry date and durability
11. FACTORS CAUSING EXPOLATION OF CONSUMERS Limited Information Limited
Supplies Limited Competition Low literacy
12. Limited Information: In a capitalist economy, producers and sellers are free to produce
any goods or services in any quantity and there is no regulation on the prices. In the absence
of information about different aspects of the products, namely, price, quality, condition of use,
etc., the consumers are liable to make a wrong choice and lose money. Limited Supplies:
The consumers are exploited when the goods and services are not available in the required
quantity or numbers. This gives us rise to hoarding and price-escalation.
13. Limited Competition: When only one producer or group of producer or a group of
persons controls the production and supply of a product, and is in a position to restrict the
availability of supplies, there is a possibility of manipulation in prices and availability. Low
Literacy: illiteracy is one of the major drawbacks that lead to the exploitation of consumers.
The level of literacy directly affects the level of awareness about products and the market.
14. CONSUMER PROTECTIONThe Consumer movement is a socio-economic movement
which seeks to protect the rights of the consumers in relation to the goods purchased and
services availed. Government has accorded high priority to the programme of consumer
protection. The Department of Consumer Affairs being a nodal Department in the field of
consumer protection has initiated a number of steps to promote a responsible and
responsive consumer movement in the country. Such measures include the use of multimedia for promoting consumer awareness and encouraging consumers involvement through
efforts of Government and non-governmental organizations and others.
15. To create suitable administrative and legal mechanisms which would be within the easy
reach of consumers. To involve and motivate various sections of society such as consumer
organisations, women and youth to participate in the programme. To assist, encourage and
provide financial assistance to Governmental and non-governmental organizations to take up

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various consumer protection activities; and To generate awareness among consumers about
their rights and responsibilities, motivate them to assert their rights and not to compromise on
quality and standards of goods and services and seek redressal in consumer courts,
wherever required.
16. Competition law, known in the United States as antitrust law, has three main elements:
prohibiting agreements or practices that restrict free trading and competition between
business entities. This includes in particular the repression of cartels.
17. banning abusive behaviour by a firm dominating a market, or anti-competitive practices
that tend to lead to such a dominant position. Practices controlled in this way may include
predatory pricing, tying, price gouging, refusal to deal, and many others. supervising the
mergers and acquisitions of large corporations, including some joint ventures. Transactions
that are considered to threaten the competitive process can be prohibited altogether, or
approved subject to "remedies" such as an obligation to divest part of the merged business
or to offer licences or access to facilities to enable other businesses to continue competing.
18. The Consumer Protection Act, 1986 is a unique piece of legislation as it provides a
separate three-tier quati-judicial consumer dispute redressal machinery at the national, state
and district level. The Act is intended to provide simple, speedy and inexpensive redressal of
the consumers grievances. In terms of the Act, the Central Government first constituted the
Central Consumer Protection Council (CCPC) on 1.6.1987 and it has been reconstituted
from time to time. The CCPC was last constituted in May, 2003 for three years. So far, the
Council has held 23 meetings. The last meeting was held on 16.7.2003. The State Govts./UT
Administrations are required to establish the Consumer Protection Councils at the State level
as well as at District levels to strengthen consumer movement a the grass root level.
19. Department of Consumer Affairs is periodically taking up with the State Govts. and UT
Administrations, at the level of Chief Ministers, Minister in-charge of Consumer Affairs/Chief
Secretaries/Secretaries dealing with Consumer Affairs, the question of strengthening the
functioning of the consumer courts by providing adequate infrastructure and to fill up the
vacancies of Presidents/Members on time. Review meetings with States/UTs along with the
Registrars of the National & State Commissions were taken in batches during AugustSeptember, 2003.
20. Five meetings were held with the President / Members of the National Commission and
the Presidents of the State Commissions along with the Secretaries, State Govts. to discuss
their problems, review the working of the consumer forums and the utilization of the one time
financial assistance released for strengthening the infrastructure of consumer courts in their
respective States/UTs. The last meeting took place in Delhi on15-16 March, 2003.
Department of Consumer Affairs has been arranging training for non-judicial Members of the
consumer courts at the Indian Institute of Public Administration, New Delhi. 939 members
have been trained so far in 39 training programmes. In addition first course for the Presidents
of the District Forums was also conducted during the year in which 28 participated.
21. The Central Government, with the approval of Planning Commission, provided as a one
time financial assistance of Rs.61.80 crores in four installments in the year 1995 to 1999 to
the States/UTs to supplement their efforts for strengthening the infrastructure and other
facilities of consumer forums. Periodical reports on the functioning of consumer courts,

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pendency position, the progress on filling of vacancies and utilization of one time assistance
scheme are being obtained to review the overall position of the functioning of the consumer
courts and to take it up with the States for appropriate action. The senior officers also
reviewed working of the consumer courts during their visits to States/UTs. Similarly, the
President, National Commission also visits a number of State/UTs to monitor and discuss
functioning of consumer forums in States/UTs.
22. 6 posts, including a post of Joint Registrar, were created in January, 2003 in the
National Commission for meeting the requirements of section 24B of the Consumer
Protection Act, 1986 to enable them to effectively monitor the working of the consumer
forums. Besides this, based on SIU study report of the Ministry of Finance 18 posts were
created in October, 2003 for the National Commission including 6 posts for its additional
bench. For the purpose of giving effect to the provisions of the Act, Rules and Regulations
are being finalized by the Central Government. Union Territory of Chandigarh submitted
proposal for creation of 35 posts in State Commission and District Forums in 2001.
Department of Consumer Affairs requested Ministry of Finance for conducting Work Study in
Nov. 2001. On the basis of their report in April, 2003, 13 posts have been sanctioned in
October, 2003.
23. Jago Grahak Jago weekly radio programme- Radio being the cheapest and having
widest reach, a 15 minutes weekly programme Jago Grahak Jago is being broadcast
through 110 stations of All India Radio in 22 regional languages. To make the programme
popular a prize of Rs. 500/- per programme in every language is given. Now the frequency of
this programme is being increased and one additional programme has been started from
14th December, 2003. The episodes for second broadcast are to be made mainly on the
welfare schemes and activities for the benefit of consumers at large.
24. Quarterly Magazine Upbhokta Jagaran- Department is bringing out a bilingual
quarterly magazine which is sent free of cost to voluntary consumer organizations, State &
Central Govt. Ministries/Departments, libraries, Central Consumer Protection Council
(CCPC) members and other concerned to disseminate consumer related information. 6.
Booklet on welfare schemes of the Ministry: Department is bringing out a booklet on welfare
schemes of the Ministry in Hindi and English language which is being forwarded up to block
level for giving wide publicity to the schemes of the Ministry so as to enable the people to
take advantage of the schemes.
25. . Video programmes for schools: Department also prepared 4 video programmes in
Hindi each of 30 minutes duration specially targeting primary, upper-primary and secondary
level students of schools during the year. The programmes will be made available in CD to
schools, consumer clubs in the schools, State Governments and others concerned to make
the students involved in the consumer movement. 7. Newspaper advertisements being
brought out on the occasion of National Consumer Day on 24th December and World
Consumer Rights Day on 15th March and also to observe these days involving all
concerned. Department is also considering to issue regular advertisements for creating
awareness among the consumers during Dec. 2003- March, 2004, i.e., between National
Consumer Day and World Consumer Rights Day

26. 26. 5.6 To educate consumer organisations and other sections of society, the Department
has conducted training programmes in the field of consumer protection. The training
programmes is being conducted for non- judicial members and Presidents of the State
Commissions / District Forums. During 2003-2004, seven training courses for non-judicial
members and one for Presidents of consumer forums are scheduled. So far, 40 training
programmes for non-judicial members have been conducted in which 960 members have
been trained. In addition during the year, first time a course for the Presidents of consumer
forums was conducted and 28 Presidents participated. 5. 7 To improve the training above
training program this year onward the work relating to assessing the requirements, selection
of participants and course content was entrusted to National Commission. These
programmes are being conducted in collaboration with Indian Institute of Public
Administration (IIPA), New Delhi.

CONSUMER AWARENES

PPT No- 2

1. 1. INTRODUCTION &MEANING OFCONSUMER AWARENESS

2. 2. WHO IS CONSUMER?
3. 3. Right to basic needs.Right to healthy environment .Right to consumer education.Right to
redressed .Right to heard.Right to choose.Right to information.Right to
safety.CONSUMER RIGHTS

4. 4. After buyingWhile buyingBefore buyingRESPONSIBILITIES OFCONSUMER

5. 5. CONSUMER MOVEMENT
6. 6. Consumer awarenss Fight against marketing system Providing guidance to consumer.
Organising public opinion. Arranging consumer protection programmes. Building pressure
on government . Providing consumer protection. Providing consumer education.NEEDS OF
CONSUMERISM ANDCONSUMER MOVEMENT
7. 7. PovertyExploitation of consumerNEED OF STRONG CONSUMERISM IN INDIA &
Absence of quality consciousnessInformation gapIneffective consumer lawsilliteracy among
consumer
8. 8. P OINTS FORCONSUMERATTENTION
9. 9. PURCHASING UNDER PUBLIC DISTRIBUTION SYSTEM
10. 10. PURCHASE OF COSMETICS
11. 11. PURCHASE OF DRUGS
12. 12. PURCHASE OF CLOTHS
13. 13. Hall markPURCHASE OF GOLD
14. 14. MISLEADING ADVERTISEMENT An anti-ageing cream advert has been banned for
misleading consumers. Watchdogs criticized Nivea Visage for suggesting the cream could
deliver permanent benefits. (http://www.dailymail.co.uk/news/artic le-1209038/Anti-ageingcream- advert-banned-misleading- claims.html#ixzz1X59njg73)
15. 15. PURCHASE OF FOOD PRODUCT
16. 16. o THE NATIONAL CO- OPERATIVE CONSUMER FEDERATION OF INDIA
LIMITED(NCCF)o CONSUMER GUIDANCE SOCIETYOF INDIA (CGSI)o BUREAW OF
INDIAN STANDARD (BIS)o MUMBAI GRAHAK PANCHAYAT