Dec.

25, 2012

Toyota Launches New 'Crown' Series Sedans in Japan

1

Toyota City, Japan, December 25, 2012Toyota Motor Corporation (TMC) announces the launch in Japan today of the
redesigned "Crown Royal" and "Crown Athlete" sedans. Both will be sold through "Toyota" dealers across Japan.

Crown Royal Saloon G

(Hybrid model, rear-wheel drive
with options)

Crown Athlete G
(Hybrid model, rear-wheel drive
with options)

The original "Crown" debuted in 1955 and established a tradition of trust and peace of mind, and has since evolved into a
sedan that leads the premium car market in Japan. Now, the 14th-generation of the Crown revisits its roots while also living
up to today's demands and expectations by providing an exquisite ride and superbly quiet performance. The new Crown
series has been designed around the core concept of new innovation, and stands at the front of Toyota's ongoing efforts to
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make ever-better cars that exceed expectations.

The new Crown series features distinct and dynamic styling that indicates the extent of the redesign. All major components
have been updated, including a new 2.5-liter hybrid system that combines high output with high fuel economy, a matured
suspension, and new cutting-edge technology and devices such as the Toyota Multi-Operation Touch, which consolidates
various vehicle functions into one, convenient, easy-to-operate touch panel.

Monthly Sales Target for Japan: 4,000 units

Assembly Plant: Motomachi Plant, Toyota Motor Corporation

Manufacturer's Suggested Retail Prices
Crown Royal
Grade

Engine

Transmission

Driveline

Royal

Royal i-Four
Royal Saloon i-Four
Royal Saloon G i-Four

*1

3,530,000 yen
Rear-wheel
drive

Royal Saloon
Royal Saloon G

Price

4GR-FSE
(V6 2.5-liter)

6 Super ECT

4,090,000 yen
4,820,000 yen

*2

3,800,000 yen
Four-wheel
drive

4,360,000 yen
5,050,000 yen

Royal

4,100,000 yen
Rear-wheel
drive

THS II with reduction gear

Royal Saloon

4,690,000 yen

Royal Saloon G
*1

5,360,000 yen

Includes consumption tax, does not include recycling fees and differs in Hokkaido and Okinawa;

*2

Super Intelligent Electronically-controlled,

Six-speed Automatic Transmission

Crown Athlete
Grade

Engine

Transmission

Driveline

Price

Athlete

3,570,000 yen
Rear-wheel
drive

Athlete S
Athlete G
Athlete i-Four

4GR-FSE
(V6 2.5-liter)

6 Super ECT

4,130,000 yen
4,900,000 yen

*2

3,800,000 yen
Four-wheel
drive

Athlete S i-Four

4,360,000 yen

Athlete G i-Four
Athlete S
Athlete G

5,130,000 yen
2GR-FSE
(V6 3.5-liter)

4,970,000 yen

8 Super ECT

5,750,000 yen
Rear-wheel
drive

Athlete
Athlete S

4,100,000 yen

THS II with reduction gear

4,690,000 yen

Athlete G
*1

*1

Includes consumption tax, does not include recycling fees and differs in Hokkaido and Okinawa;

5,430,000 yen
*2

Super Intelligent Electronically-controlled,

Six-speed Automatic Transmission

Vehicle Outline
1. Distinct and Dynamic Styling Fitting for a New Era
The new Crown series boasts a dignified yet expressive side profile built around a lowered body complemented by
free-flowing lines and dynamic styling. The impressive front maskbased on the shape of a crownemphasizes the
individuality of the Crown series' unyielding presence and dignity.
Crown Royal
The hood and sides of the body thrust forward to create a strong front view with a commanding presence. The thick, angled
upper grille blends with the wide and open lower grille to create the new, dignified face of the Crown Royal
The lowered body combines with the horizontally accented shoulder lines to create a low front-center-of-gravity while
presenting a sense of forward momentum through the side profile.
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The cabin is tapered toward the rear with the tires set outward through the use of arch hemming to create an impressive
rear view that conveys a sense of stability and sturdiness. The shortened wheel arch flanges and the hems are curved
inward to present smooth flare surfaces.
Crown Athlete
The low-to-the-ground center body and fender strongly emphasize the tires to form a lively front view. The shape of the
grille evokes the image of a crown while expressing the functionality of a sports model to produce a striking look.
With integrated side rocker molding consistent with the body, the side profile emphasizes the low center of gravity and

excellent driving performance.

The rear view features combination taillights with rounded accents that convey an aggressive feel. The rear spoiler flows
smoothly into the side rocker moldings to emphasize the low center of gravity, and the adoption of a lower garnish with
aerodynamic effects conveys the quality of the driving performance.
Interior
Shapes and handiwork infused with traditional Japanese aesthetics (such as layers, overlapping patterns) show refinement,
contrasting with the modern Toyota Multi-Operation Touch control unit, but realizing a harmony between these aspects to
create a modern interior that integrates tradition with innovation.
Newly developed wood-grain panelswith lustrous gold stitching and intricate geometric patterns created through digital
processingare arranged and placed with extreme precision to create an interior space that pursues unprecedented quality
in ornamentation design and detail.
Interior and Exterior Colors
The Crown Royal is available in six body colors, including new Precious Silver and two new interior colorsChestnut and
Flaxen.
The Crown Athlete is available in six body colors including new Precious Silver and Precious Black Pearl with two interior
colors including new Terra Rossa.
2. Outstanding Performance
Powertrain
The new, exclusive rear-wheel-drive hybrid system combines a 2.5-liter, 4-cylinder inline Atkinson cycle engine featuring
4

next-generation D-4S technology with a high-torque motor to provide the drive performance of a 3.0-liter V6 vehicle and
5

class-leading environmental performance.

5

The new 2AR-FSE engine achieves class-leading maximum thermal efficiency of 38.5 percent to achieve both high fuel
efficiency and high output.
Fuel efficiency is 23.2 km/L under the JC08 test cycle of Japanese Ministry of Land, Infrastructure, Transport and Tourism
(MLIT; equivalent to CO2 emissions of 100 g/km), contributing to substantial reductions in CO2 emissions.
The 2015 fuel efficiency standards are exceeded by 20 percent. Combined with certification for emission levels 75 percent
lower than 2005 standards under the MLIT approval system for low-emission vehicles, the new Crown series is eligible for
tax reduction measures under the Japanese government's taxation system for environment-friendly vehicles.

Main Specifications of Crown Series Exclusive Rear-wheel-drive Hybrid System

Engine

Motor

Complete system
Battery
*

Model

2AR-FSE

Displacement

2,493 cc

Maximum output

131 kW (178 PS)/6,000 rpm

Maximum torque

221 N-m (22.5 kgf-m)/4,2004,800 rpm

Model

1KM

Maximum output

105 kW (143 PS)

Maximum torque

300 N-m (30.6 kgf-m)

*

Maximum output

162 kW (220 PS)

Nickel-metal hydride

Using both engine power and electric motor power; based on TMC calculations

In addition to the 2.5-liter V6 engine with 6 Super ECT and the Athlete-only 3.5-liter V6 engine with 8 Super ECT, both
vehicles are also equipped with the Driving Response and Acceleration Management System (DRAMS) for smooth and
powerful acceleration.
Chassis
Rigidity of the front and rear suspension arms has been optimized. The rear suspension arms with open cross-sectional
configuration provide a high-quality ride without transmitting vibration from the road surface. Offset tie-rod ends on the
front suspension and toe-control arms in the rear suspension maintain high vehicle stability when cornering to greatly
increase ride comfort.
Body
The addition of spot welding to certain locations increases body rigidity, improving steering responsiveness, road grip and
riding comfort.
The sides of the combination taillights feature aero-stabilizing fins that generate small eddy currents in the air that flow
alongside the vehicle, applying force to the vehicle on both sides to maintain excellent steering stability.
Extensive vibration and noise countermeasures have been implemented on the body, this in addition to the hybrid system on
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hybrid models can provide much quieter performance over the existing V6 engine.
3. State-of-the-art Equipment
Driving Support
The Adaptive High Beam System ensures high forward nighttime visibility for the driver by detecting preceding and
oncoming vehicles and selectively blocking sections of the high beams coming from the vehicle that could interfere with
other drivers' vision.
The Panoramic View Monitor integrates images from four cameras mounted on the front, rear, left, and right of the vehicle
and displays them on the navigation system screen in conjunction with gear-stick operation to enable the driver to monitor
hard-to-see areas around the vehicle.
Safety and Peace of Mind
The new Crown series features a Pre-collision System (including an improved Pre-collision Brake Assist system and a
Pre-collision Braking system) with millimeter-wave radar that improves deceleration performance for 90 percent of relative
speeds at which rear-end collisions occur.
In addition, Intelligent Clearance Sonar automatically applies the brakes and mitigates damage in the event of a collision
caused by pedal misapplication or application with excessive force. For example, when starting from a stop in a parking lot,
if the clearance sonar detects an obstacle in the direction of travel, a warning is issued and the engine or motor output is
controlled accordingly.
Drive-start Control, standard on all vehicles, provides an on-screen and auditory warning to the driver and controls the
engine or motor output to limit sudden acceleration and mitigate collision damage in the event of irregular gear-stick
operation.
In the unfortunate event of a collision with a pedestrian, the vehicle's Pop-up Hood instantly raises at the rear to reduce the
force of impact on the pedestrian's head.

*1

Options Packages

Options Packages

Main features
-

Advanced package

Pre-collision System (millimeter-wave radar)

Clearance Sonar and Back Sonar
Intelligent Clearance Sonar
Radar Cruise Control (brake control)
*2

- Vehicle Dynamics Integrated Management

*3

Driver support package

*4

Rear comfort package

*5

*1

Leather seat package

- Electric tilt and telescoping steering wheel with auto-tilt away and return function
(gasoline-engine Royal Saloon, Royal Saloon i-Four, 2.5-liter gasoline-engine Athlete S
and Athlete S i-Four)
- Automatic windshield wipers (rain detection)
- Automatic anti-glare rearview mirror
-

Rear
Rear
Rear
Rear

power seats (reclining with 40/20/40 split)

center arm rest (with cup holder, storage box, and various control switches)
accessory socket (DC 12 V, 120 W)
left and right SRS side airbags

- Leather seats
- Front seat ventilation

*6

*6

- Front seat heaters

- Rear seat heaters (Royal Saloon G and Royal Saloon G i-Four only)

Not available on the Royal and Royal i-Four or the Athlete and Athlete i-Four.;

Distribution, Traction Control, and Electric Power Steering;

*4

(gasoline-engine Royal Saloon models only)

*3

*2

Combines Anti-lock Brake System with Electronic Brake-force

Standard on the Royal Saloon G, Royal Saloon G i-Four, Athlete G, and Athlete G i-Four;

Standard on the Royal Saloon G, Royal Saloon G i-Four; not available on the Athlete series;

*5

Standard on the Athlete G and Athlete G i-Four;

Standard on hybrid vehicles.

Hybrid model production is scheduled to begin in late January 2013.

A key concept of Toyota's automobile manufacturing in the Toyota Global Vision

A structure or bending processing used on exterior and exterior-plate components

Direct injection four-stroke gasoline engine superior version

Compared to vehicles of similar engine displacement, according to TMC

Calorific value effectively utilized for generating motive force (fuel that was used for actually moving the vehicle) as a percentage of the thermal energy

provided to drive the engine. Increasing this percentage leads to higher fuel economy.
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Compared to Toyota V6 engines at same number of revolutions, according to TMC

End