1

CHAPTER 1
COMPANY PROFILE
1.1ORIGIN OF THE COMPANY
The TTK group is an Indian business conglomerate with a presence across several segments
of industry including consumer durables, pharmaceuticals and supplements, bio medical
devices, maps and atlases, consular visa services, virtual assistant services and health care
services, TTK group was started in 1928 by T.T.KRISHNAMACHARI, and is largely owned
by the family.
TTK GROUPS CO.

TTK PROTECTIVE DEVICES LTD (Condoms)

TTK PRESTIGE LTD (Consumer durables)
TTK HEALTHCARE LTD (Personal care, pharmaceuticals, bio medical devices and

foods)
TTK HEALTHCARE SERVICE LTD (Servicing of medical insurance policies)
TTK SERVICES LTD (Local services for NRIs )

TTK HEALTHCARE LTD., a part of the TTK group was incorporated in 1958 and went
public in 1985.
TTK HEALTHCARE is committed to providing customers with innovative value for
money solutions and improving their quality of life.
The companys brand wagon consists of products that are sought after by a wide range of
customers.
TTK HEALTHCARE has an All India Sales and Distribution network for marketing not only
their own products, but also the KIWI brand (shoe care), Brylcream (Hair care), Kohinoor
and Durex brands (Contraceptives). The company also specializes in Sales and Distribution in
India as a joint venture partner. It has a successful tie up with Sara Lee Household and
Bodycare Pvt Ltd. and TTK- LIG Ltd.
The companys distribution network comprises of 2800 redistribution stockiest who cover
both the urban and rural customers.
TTK Healthcare has three Strategic Business Units....

Pharmaceuticals Division
Consumer Products Division
Bio medical Devices Division

Apart from the SBUs, the Satellite Divisions are

Foods
Maps

PHARMACEUTICALS
TTK Healthcares Pharmaceuticals Division has many breakthrough herbal and allopathic
formulations, across various therapeutic segments. The range includes calcium supplements,
haematinics, cervical dilators, thrombolytic agents, rejuvenatora, multimineral supplements,
liver correctives and pain management products.
Besides being the first Pharmaceutical Company in India to be awarded the ISO Certification
by BIS, TTK Healthcare was also the first to launch technology driven life saving
products like Urokinase and Dopamine. The company has also developed medicines like
Lactare based on Ayerveda the ancient traditional system of medicine
The companys products are marketed by a well trained sales force, who form an idea
interface between the medical fraternity and the companys pharmaceutical division. TTK
Healthcare products are trusted and prescribed by a wide segment from the personnel from
the Ethical Products Division (EPD).
The Animal Welfare Division (AWD) caters to the requirements of veterinarians, hatcheries,
poultry farms and dairy farms through a variety of herbal and allopathic formulations. The
AWD has an extensive, well- trained sales force that in touch with nearly 9000 veterinarians
across the country, and reaches out to the customer through a nation- wide network of 450
stockists.

CONSUMER PRODUCTS DIVISION

TTKHs Consumer Products Division (CPD) is involved in the marketing of products under
its own brands.
The consumer Products Division (CPD) markets and distributes brands in Baby care,
Personal care and Home care products. Its markets and distributes Woodwards Gripe Water
the undisputed market leader in the baby care category and the recently introduced
Woodwards baby soap. The division also markets the Eva range of deodorants and talcum
powder in a wide variety of fragrances such as fresh, doll, blush, dreams, wild, wow, chic,
zing, sweet, glee, dew.
Brand Good Home is a relatively new entrant, an innovative brand operating in the Home
Care Space. Good Home came into an existence in 2007, catering to the cleaning and
freshening needs of home makers. Targeting the up market, discerning consumers who
consider home care as a representative of their lifestyle. Good home aims to become a
complete home care solutions provider. It caters to niche cleaning and freshening needs of the
homemakers, newer and more effective to keep in tandem with the growing lifestyle changes.
Backed by the expertise of TTKs Research, the CPD has introduced many variations in the
packaging and has also forayed into the skin care segment with a new range of moisturizers.
Besides handling the national distribution of Durex and Kohinoor condoms, the Division also
distributes Brylcream, Haircare and toiletry products and Kiwis shoe care range.
The consumer Products Division (CPD) is one of the oldest, time tested and most effective
sales and distribution network in India.

2500 Authorized distributors.

4 Lakhs Outlets spread across the country.
BIO-MEDICAL DEVICES
The TTK Heart Valve Division manufactures and distributes Indias first indigeneous heart
valve prosthesis the titling disc TTK Chitra Heart Valve. The only Indian made heart
valve, it is also the most price-friendly and so far nearly 18000 Chitra valves have been
successfully implanted in patients.
Initials conceived in 1978, the heart valve being a critical implant, went through the most
painstaking development for 12 years at the prestigious Sree Chitra Tirunal Institute for

Medical Sciences and Technology (SCTIMST),Trivandrum, India an autonomous institute

under the Department of Science and Technology, Government of India.
The Heart Valve Division also manufactures and market Clinimesh a versatile prosthesis for
surgical reconstruction of thoracic and abdominal wall defects, Clinistern - stainless steel
needled suture for stemum closure and clinipatch - a versatile prosthesis for surgical
reconstruction of septal wall defects.
DISTRIBUTION SERVICES
Ever since its early beginnings as an industry agency 76 years ago, TTK has been known for
its strong distribution and marketing network. The groups leading brands owe a great deal to
the well organised dealer and stockist network that TTK & Co., TTK Prestige and TTk
Healthcare have developed over the years, thereby making the products readily available in
3,20,000 outlets in Indias cities, towns and villages. The Groups distribution strength
includes 10,000 direct dealers stocking its consumer durables and more than 2,800
distributors stocking TTK Healthcares Consumer Products Range.
SOCIAL COMMITMENTS
Away from the marketplace, The TTK Groups commitment to society has been demonstrated
in many ways. The TT Ranganathan Clinical Research Foundation Founded by Shanti
Ranganathan has now been involved for more than two decades in bringing hope to
thousands of families torn apart by alcohol and substance abuse. The TTK Hospital is
dedicated to the treatment of addiction and also trains professionals and counsellors in
rehabilitation therapies.
The Groups commitment to blood banking is nearly three years old. The Madras Voluntary
Blood Bank (MVBB) was promoted by the TTK Group in 1975 and now has more than
25,000 donors on its lists with more than 4,000 bottles of blood collected and distributed free
of cost to hospitals annually. The Rotary Central TTK - VHS Blood Bank started in 1998 is
also one of the best equipped blood banks in Chennai. The TTK Group Partnered with the
Rotary Club of Bangalore in 1984 to form the Bangalore Medical Services Trust (BMST) that
is involved in quality management training in blood banking in India.
On a different arena, the TT Narasimhan Swami Dayananda Higher Secondary School in
Manjakkudi, A small village 30 km from the temple town of Kumbakonam in Tamilnadu, is

an example of the Groups commitment to education too. These and many such caring
institutions have been an integral part of the ethos for several decades now.

1.2 VISION, MISSION and OBJECTIVES

Vision: The Company envisions being a leading player in the chosen categories of consumers
and health care products in the country and occupying the place of pride in the minds of
Indian consumers as a manufacturer/ supplier of quality products. This shall be achieved
through customer centric processes, people development and operational excellence.
Mission: The mission is QUALITY CONSUMER / HEALTH CARE PRODUCTS at
affordable prices and in the process of delivering long term value to all stake holders in the
company.
Objective: The objective is to provide customers with innovative and affordable
commodities, which in turn enhances their quality of life.

1.3 BOARD OF DIRECTORS

Table 1.1 Boards of Directors
S.NO
1
2
3
4
5
6
7
8
9
10
11
12

NAME
Mr T.T.Jagannathan
Mr.T.T Raghunathan
Mr R.K Tulshan
Dr. K.R Srimurthy
Mr.B.N Bhagwat
Mr.J.Srinivasan
Mr.R.Srinivasan
Mr. K. Vaidyanathan
Mr.K.Shankaran
Dr.Vandana R Walvekar
Mr. Girish Rao
Mr.S. Kalyanaraman

1.4 ORGANISATION STRUCTURE CPD

Trade
Sales
Sales
Marketin
DGM
and
g
Key
Marketin

Sr.
Manage
r
National
Manager

Logistic
Manager Packaging
Executiv
GMZSM
s
Internatio
e - SCM
Developme
SEs/SO
SEs/SO
Sr.
VP
SRs
Systems
ASMs
/RS
nal
Sales
SEs/S
ASM SR
ASM

DESIGNATION
Chairman
Executive Vice Chairman
Director
Director
Director
Director
Director
Executive Director
Director
Director
Director
Director & Secretary

Head
Product
Developm
ent
GM -

Marketin
g
Manage
r
Asst.
Manage
Human
Sr.
Brand
Asst.
r
Resourc
Manager
Manage
es

Fig 1.1 Organisation Structure

PRESIDENT

SECRETA
RY

Vice President SALES

Head
QC/QA

DGM
MARKETIN
G
SERVICES

Asst.
Managers
Sr./Executiv
Head
Sourcing

Sr.
/Executives

Marketing
Services
Dy.
Managers
Sr.
/Executives

1.5 PRODUCT PROFILE

Fig 1.2 Product Profile

PRODUCTS

ANIMAL CARE

CONSUMER PRODUCTS DIVISION

POULTRY
ANTI
INFECTIVES
ENZYMES

GRIPE
WATER

HERBAL LIVER
TONIC
TOXIN

EVA
PRODUCTS

DEORANDAN
T
TALCUM
POWDER

VITAMINS
IMMUNOMODULAT
ORS
COMPANION
ORAL CALCIUM
SUPPLEMENTS

BODY
LOTION

GOOD HOME
HOME
CARE
PRODUCTS

NEUTROPHIC RANGE

GASTRO INTESTINAL
RANGE

1.6 MILESTONES

ORTHOPAED
IC
IMPLANTS
MANUFACTURI
NG
EXCELLENCE

DISH WASH
SCRUBBER
S

TECHNICAL
COLLABORAT
ORS

ROOM &
AIR
FRESHNER

TOTAL KNEE
REPLACEME
NT

MICROWAVE OVEN
CLEANER

LIP CARE
PRODUCTS
ODORY
MOVER

PHARMACEUTICALS

CALCIUM
SUPPLEMENT RANGE

HEART VALVE

HAEMATINIC
RANGE
CARDIAC CARE
RANGE

DERMA RANGE

PRODUCT
DESIGN
TRAUMA
IMPLANTS

Table 1.2 Milestones

Timeline
9-Mar

7-Mar-08

14-Jan-08

10-Aug-07

27-Dec-06

14-May-01

26-Oct-99
28-Sep-85

20-Feb-82
21-May-58

Milestone/Event
TTKHL
commences
production of maps and
atlases as its new facility in
Mahindra City, Chennai

Implication
Expansion,
as
TTKHL
wanted to increased its
stronghold
in
the
cartography/
GIS
(geographic
information
system) sector
TTKHL
commences Diversification
production of heart valves in
Trivandrum
TTKHL disposes off the Consolidation
Printing Divisions property
consisting of land and
building situated at Chennai
TTKHL discontinues the Consolidation, because of a
distribution of Kiwi and change in reorganization
Brylcreem range of products plans of Sara Lee India
of Sara Lee Household &
Body Care India Pvt Ltd
TTKHL disposes off the Consolidation
Gloves
Manufacturing
Undertaking
(Biomed
Division) at Chikalthana,
Aurangabad
TTKHL signs MoU with Shri MoU
Chitra Thirumal Institute for
Medical
Sciences
for
exploring possibilities of
commercialising an artificial
blood vessel
Name is changed to TTK Change of name
Healthcare Ltd.
TTK Pharma Pvt Ltd Public limited company
becomes a public limited
company and name is
changed to TTK Pharma Ltd
Name changed to TTK Change of name
Pharma Pvt Ltd
Orient Pharma Pvt Ltd is Establishment
established

2010-2015 recent milestones /events

The company has recently launched

Fruits and vegetable wash

Woodwards baby soap.

Eva has out-beaten all competition from both Indian and International Brands to retain No.1
position in the womens deodorant category in the country since the last 5 years. The Eva
range of products (Talc, Deodorant, Lip Balm) backed by TTKs extensive research
manufactures skin-friendly products for its customers.
Woodwards Gripe Water has been with company since 1958 and is still the undisputed
market leader in the baby care category. Trusted by generations of mothers in India,
Woodwards Gripe Water enjoys a brand loyalty like no other in the Indian market.

1.7 FUTURE PLAN OF ACTION

At present, work is being carried out on the following products which will be commercialized
after the trials:

Developments of Orange peel oil.

Aloe Vera based pet shampoos and conditioner.

10

CHAPTER 2
CORPORATE STRUCTURE FUNCTIONAL AREAS
2.1 HR DEPARTMENT
2.1.1 Department Head
Table 2.1 Department Head
NAME

DESIGNATION

Mr.R.MATHUSOOTHANAN

SENIOR EXECUTIVE-HR(CPD)

2.1.2 Profile of HR Department

The HR Department provides policy direction for the management of Human resources
issues and administrative support functions related to the management of employees. Some
major functions of human resource department are:

Recruitment and Selection

Training
Performance Appraisal
Preparation of schedules
Monitoring the progress of employees
Payment of salary
Compensation etc....

Human Resource is not only unique and valuable, but it is also an organisations most
popular important resource. Human Resource deals with the people dimension in
management. It seems logical that an organisation would spend a great deal of effort to
acquire and make optimum utilisation of such a resource. Human Resource management is a
process of bringing people and organisations together so that the goals of each are met. The
organisations are social systems, composed of roles, interactions, and relationships among
people occupying various positions in its structure.
Human resource is a whole consisting of inter - related, intra dependant, and interacting
physiological, psychological, sociological, and ethical components.
Human resource is a function in organizations designed to maximize employed
performance in service of their employers strategic objectives.
HR is primarily concerned with how people are managed with organizations, focusing
on policies and systems.

11

It is a critical component of employee well-being.

APPRENTICE RECRUITMENT PROCESS

Candidates apply for the apprenticeship training program by seeing advertisement in

newspapers, radio and also through the reference of the existing stags in TTK.
Those who applied for the specific AA training program called for interview.
Aptitude test for 20 marks is conducted. Those who clear this aptitude test are taken to

the next well of interview and others are rejected

Nest test is personnel assessment test. This is conducted to know about the apprentice
candidates communications, confidence level, self awareness, team work, problem

solving ability and his/her analytical thinking.

If the candidate get through in these entire test. They are asked to fill the application

form. This is mainly to maintain details of the candidates and update in masters.
Those who attend all these tests and cleared are awarded with appointment letter with
the date when they must appear again.

With reference to the appointment letter, candidates come on the, mentioned date and fill the
apprenticeship contract registration card and affix their photo, declaration, new employee
information sheet standards of business contract and furnish their provisional certificate 10 th
and 12th mark sheets.
2.1.3 Department Structure
Fig 2.1 Human Resource Department Structure
Senior Executive
(CPD)

Manager
Personal

Asst Manager
1

Manager
Establishment

Asst Manager
2

Sub Staffs

Manager HRD

Asst Manager
3

12

2.1.4 Roles and Responsibilities

Departments:

Recruitment
Training
Employee Relations
Payroll

RECRUITMENT
It is the process of searching for prospective candidates & stimulating them to apply for jobs
in the organization.
Purpose & objective:
Recruitment helps to attract and retain the best talent available in the market by using
best recruitment strategies to as to meet the business need. Recruitment function helps the
organisation to develop a pool of prospective human resources.
Philosophy:
TTK Health Care Limited is an equal opportunity to employer.
We hire for attitude and train for skills.
Selecting the right person for the right job at the right time.
TRAINING
L&D Function:
L&D is the learning and development or the training department
that handles the various learning and development initiatives and process in the
organization of HR and operations.
Duration of training:
The period of training shall be one year (in the case of sandwich
students the period of training shall be stipulated in curriculum).

Note:

13

Apprentice will be indulged for a period of one year.

A candidate who undergoes apprenticeship training programme at TTK will be
recognized there itself if he performs well. His standards will be raised, his positions will
be lifted, and apprentice trainee rotation is as follows,
Enter into TTK HealthCare Limited as APPRENTICE

High performance TA (Temporary Trainee)

(For a period of 6 months)

Shows interest further on the job given and performs well

COA1 (Contract of Apprentice)
(For a period of 6 months)

COA2 (Contract of Apprentice)

(For a period of 6 months)

PROBATION

CONFIRMATION AS STAFF
Department in which apprentice are indulged are as follows:
Sales Representative as
Marketing
Sales
BENEFITS TO TTK DUE TO TRAINING:
Maintain Quality

14

Helps to manage and overcome conflicts

To develop good relationship and mutual understanding among
employer and the employee.
To improve and raise the standards
To develop an inclusive culture.

EMPLOYEE RELATION
Employee Relation Team in TTK HealthCare Limited to the end requirements of
technicians and administrative controls. The prime objective of the ER team is to sustain a
harmonious industrial relations scenario, take lead in employee engagement and motivation
through various events, forums. ER teams combine into 3 major functions
Base Salary:
Each salaried employee will receive a monthly base salary. The position/grade and
base income is determined when the employee is hired. Company makes contribution
towards the PF/Gratuity/Superannuation from the base salary.
PF- Employee Provident Fund + Employee Family Pension Scheme
Employees contribution from Gross Salary: 12% of Basic Pay + DA.
Companys Contribution: 12%of Basic Pay.
Employee State Insurance Below the Salary Rs1500/ Employees contribution from Gross Salary: 1.75% of Basic Pay.
Companys Contribution: 4.75%of Gross Pay.
Bonus 20% of Basic pay + Fixed Dearness Allowance
Gratuity- 4081%
Super Annuation -15%, this scheme is tied up with LIC of India.

Flexible Benefits Account (FBA):

It is payable to salaried employees. The employees can claim this a/c through various
menus towards tax planning.
PAY ROLL

15

Employee Benefits:
Provident Fund:

The aim of the act is to provide social security to the employees on his/her
retirement and for the benefit of the dependents in case of members death

All permanent salaries and employees are required to employee from the join.

Payroll Cycle:
The attendance cycle for this company as follows 21 to 20 in order to provide the salary
before the current month ends.
Fig 2.2 Payroll cycle
Privilege Leave: Statutory (21
days per annum)

Casual Leave: 6 days /

annum

Forms:
# Form 2- Nomination Form
# Form 3A Resignation
# Form 5- Addition
# Form 6A Existing Employee
# Form 10 Deletion
# Form 12A - Monthly contribution
# Form 13 Transfer
# Form 19 &10C Form for withdrawal
# Form 20 & 10D Death Claim
# Form 31 Loans and Advances

Sick Leave: 9 days /

annum

16

2.1.5 Achievements

It initiated Team building events for a group in the division and facilities to build
relationships develop teamwork and ensure consistent behaviours.
Special awards are given to the best employees for surviving in the division for a
longer period.
o It is in the form of:
Certificates
Memento

It builds a strong relationship with employees and motivates and retains them in the company
for a longer period.

17

2.2 FINANCE DEPARTMENT

2.2.1 Department Head
Table 2.2 Department Head
NAME

DESIGNATION

Mr. DURGA PRASAD

VICE PRESIDENT FINANCE

2.2.2 Profile of Finance Department

Finance department is responsible for all financial administration of TTK HEALTH CARE
LIMITED. It also exercises control and supervision over the receipts and expenditures of the
company. The finance company of TTK HEALTH CARE takes responsibility for organising
the financial and accounting affairs including the preparation and presentation of appropriate
accounts, and the provision of financial information for managers. Some of the major
functions takes place in the company is:
Preparation of budget and forecasting
Maintaining accounting records
Preparation of cost plans
Net worth is a company balance sheet, calculated by adding up all assets under that
companys control, minus all liabilities of the company, at one point in time. Company cash
flow totals up all the expected sources of income within a year, minus all expected expenses
within the same year. These risks can be divided into liability, property, long term care. Some
of these risks may be insurable, while most will require the purchase of an insurance contract.
The finance department is an integral part of the CPD (consumer products division) that
coordinates the activities with other departments such as

Sales
Marketing
Marketing Services
Operations
HR department

It records the operating transactions, analyses them and prepares financial statements that
inform top management, regulators, and investors about a companys economic condition.
2.2.3 Department Structure

18

Fig 2.3 Finance Department Structure

Senior Vice President

General Manager

DEPUTY GENERAL
MANAGER

Commercial
Manager

Commercial Manager

EDP

Establishment

Jewels
Surety

DD and Bills

Cash
Receipts and
Payments

Loan
Demand
Clearing

Over Due
Collection

Recovery
Collection

2.2.4 Roles and Responsibilities

GM-FINANCE (COMMERCIAL)

To manage funds for maximising return on investment and to reduce financial risk.
To work with the head (executive) for preparing budget and forecast.
To maintain a documents in systems of accounting policies and procedures.
To manage outsourcing functions.
To maintain relationship with banks.
To assist in determining the companys proper capital structure.
He is responsible for knowing how much the product is expected to cost and how
much revenue it is expected to earn.

Deputy GM FINANCE (ACCOUNTING)

They work closely with the executives of the company.
Handling funds and accounts problems.

19

To prepare monthly and yearly budgets.

Processing of invoices.
Monitoring the products and production processes (CPD)
Maintaining petty cash accounts.
He is in charge of preparation of corporate tax return.
They constantly analyse the performance of the division over that of the competitor
in order to deliver maximum value and results.

Deputy GM (COSTING)

To review the performances.

Evaluating payback period and calculating return on investment.
Monitoring expenditures, cash flows on daily basis.
Pay Roll Processing: Salary process activities are taken place where salary amount is
credited to the concerned employees a/c in the bank (AXIS) before last working day

of the month.
To determine the amounts outstanding balances that the division is yet to pay.
To report upon the progress.
They also help in strategic planning and decisions regarding the direction of the
product.
Finally they prepare financial information for shareholders, creditors, regulators, and
tax authorities.
2.2.5 Achievements
The Net profit of TTK Healthcare rose to 44.44% to Rs3.25 crore in the quarter
ended march 2015 as against Rs 2,25 crore during the previous quarter ended march
2014.
Sales rose 16.69% to Rs 100.13 crore in the quarter ended march 2015 as against Rs
85.81.
In 2014- 2015, revenue from operation amounted to Rs 382.30 crores against the
previous years (2013-2014) of Rs 353.54 crores, a growth of about 8%.
2.2.6 TTK Profit and Loss Account (for the year ended 31st March, 2014)
Table 2.3 Profit and Loss account
Particulars

Revenue from operations(Gross)

Less: Excise Duty
Revenue From Operations (Net)

Note
No
22

For the Year ended

(31-03-2014)
Rs
Rs
416,30,68,69
0
12,72,669
416,17,96,02

For the year ended

(31-03-2013)
Rs
Rs
382,29,83,62
5
382,29,83,62

20

II
III

Other Income
Total Revenue

IV

Expenses:
Cost of Materials consumed
Purchases of Stock In Trade

23

Change in inventories of
Finished goods, WIP and Stock
in trade

Employee Benefits Expense

Finance costs
Depreciation and amortization
expenses
Other Expenses

24
25
26
27

Total Expenses

V
VI
VII
VIII
IX
X
XI
XII
XIII
XI
V
XV
XV
I

Profit before exceptional and

extra- ordinary items (III-IV)
Exceptional Items
Profit before extra- ordinary
items and Tax
Extra- ordinary Items
Profit before Tax (VII-VIII)
Tax Expense:
(1) Current tax
(2) Deferred tax
Profit/Loss from continuing
operations (IX-X)
Profit/Loss from discontinuing
operations
Tax expense of discontinuing
operations
Profit/Loss from discontinuing
operations (XII-XIII)
Profit/ loss for the period
(XI+XIV)
EPS

2.2.7 TTK Balance Sheet

6,98,00,000
29,69,567

1
6,12,35,302
422,30,31,32
3

5
6,75,85,625
389,02,69,37
5

25,57,58,122
174,50,71,36
1
(5,62,65,629)

20,30,77,539
163,83,94,14
1
5,44,46,772

194,45,64,12
4
60,65,50,892
2,98,79,042
3,17,42,921

189,59,18,45
2
52,95,03,863
2,54,37,727
2,71,96,971

141,36,37,89
0
402,63,74,86
9
19,66,56,454

119,60,95,545

19,666,56,45
4
19,66,56,454

21,62,16,817

7,27,69,567
12,38,86,887

367,41,52,55
8
21,62,16,817

21,62,16,817
7,10,00,000
31,82,396

7,41,82,396
14,20,34,421

12,38,86,887

14,20,34,421

15.95

18.29

21

Table 2.4 Balance sheet

Particulars

I.

EQUITY AND LIABILITIES

(1) Shareholders funds
(a) Share capital
(b) Reserve and surplus
(c) Money received against
share warrants
(2) Share application
money pending
applicant
(3) Non- current liabilities
(a) Long term borrowings
(b) Before tax liabilities
(c) Other long term
liabilities
(d) Long term provisions
(4) Current liabilities
(a) Short term borrowings
(b) Trade payables
(c) Other Current liabilities
(d) Short term provisions

Note
No

1
2

For the Year ended

(31-03-2014)
Rs
Rs

7,76,59,830
99,16,04,152
-

3
4
5

15,86,60,339
2,94,64,410
8,41,81,069

7
8
9
10

13,24,01,130
29,94,54,585
58,95,26,982
3,64,48,233

Total

II

ASSETS
(1) Non - current assets
(a) Fixed assets
(i) Tangible assets
(ii) Intangible assets
(iii) Capital WIP
(b) Non - current
investments
(c) Deferred tax assets
(net)
(d) Long term loans and
advances
(e) Other non - current
assets
(2) Current assets
(a) Current investments
(b) Inventories
(c) Trade receivables
(d) Cash and bank balances
(e) Short term loans and
advances
(f) Other current assets

11
12
13

106,92,63,98
2
-

15

16
17
18
19
20
21

105,78,30,93
0
239,94,00,73
0

11,25,61,276

21,55,40,184
28,56,31,420
46,10,52,937
3,64,48,233

99,86,72,774
209,34,56,56
9

43,07,59,068
36,21,627
30,89,317
-

21,43,16,703

11,23,21,277
77,06,67,076

16,37,000
33,95,09,540
38,29,90,984
84,05,86,453
6,43,09,677
-

98,22,22,519
-

27,23,05,818

53,35,62,354
31,30,577
1,96,57,442
-

7,76,59,830
90,,45,62,68
9
-

57,75,970
2,64,94,843
8,02,90,463

14

For the year ended

(31-03-2013)
Rs
Rs

54,97,91,289

76,81,000
27,09,66,372
35,10,48,655
83,76,37,914
7,63,31,339
162,87,33,65

154,36,65,28

22

Total

4
239,94,00,73
0

0
209,34,56,56
9

2.3 PRODUCTION DEPARTMENT

2.3.1 Department Head
Table 2.5 Department Head
NAME
Mr. ARUN RAM SHETTY

DESIGNATION
VICE PRESIDENT

2.3.2 Profile of Production Department

The Department of Production Management covers operation management,
distribution, and product and process development in general as well as quality in and about
modern industrial and service enterprises. Our overall strategy areas are interred
organizational relations and performance management often referred to as Operations
Management.
Some of the functions include

Auditing
Giving training by R & D
Setting VAS standards
Checking documents
Approving per shipment sample

It is concerned with overseeing, designing and controlling the process of production and
redesigning business operations in the production of goods and services. It involves the
responsibility of ensuring that business operations are efficient in terms of using as few
resources as needed and effective in terms of meeting customer requirements. It has to
purchase the raw materials. It must manufacture the products, test and ship them. The
Operations department of a manufacturing company is the heart of the business. An
operations department in the company typically attends to the administrative, logistical and
other duties that are necessary for the companys day-to-day functioning. It deals with all the
operating activities of the products (EVA, WOODWARDS and GOODHOME) they produce.

23

2.3.3 Department Structure

Fig 2.4 Production Department Structure
Vice President

Deputy General
Manager

Manager

Assistant Manager

Executives

Staff

Workers

Contract Labors

24

2.3.4 Roles and Responsibilities

Auditing the records of the department.

Selecting according to VAS standards.
Checking the documents concerned with operations and performance.
Assessing the Quality Control department (QC).
Approving the pre shipment samples.
Checking the raw material and manufacturing process continuously.
Checking the raw material and packing them.
Cross checking of Quality Assurance (QA).
Reporting to the Managing Director on sales, logistics / supply chain and

warehousing.
To be aware and sound understanding of competitor analysis and distribution.
Operations managers are expected to continually monitor and improve the overall

performance of their operation.

To check feedback given by the customers in online.
Analysis of goods and services to be sold and set prices and credit terms based on

forecasts of customer demand.

To prepare working schedules and manage the staff.
To combine with finance department for maximizing investment and efficiency.
Taking decisions regarding third party selection.
Manage staff, prepare schedule.
Review financial statements, sales and activity reports.
Locate, select and procure merchandise for resale, representing management in

purchase negotiations.
Choosing correct third party for outsourcing the products.
Producing the products according to BIS standards.
Double cross checking of the products manufactured and testing in order to ensure

quality assurance.
Pre shipment of products is done by higher authorities.

2.3.5 Achievements

Reduction of complaints from customers.

Improvements made through systems (customer complaints).
Complaints regarding Woodward Gripe Water have been reduced by providing special
importance towards that particular project.

25

Online feedback has been introduced.

2.3.6 Identification of Requirements for Production

Marketing people
Source of Company

R& D (Test Carrying)

Supply chain
Vendor Rating
Inventory Check
Order placement
Supplier
Sample check
QAD

Ware House

Maintaining of Inventories
Sample check in TTK
Dispatching in Time

Allow to the Third parties

2.3.7 Equipments used for Production

Fig 2.5 Production Equipments

Steam

jacketed

Vessel

Mixing
Tank

Filter Press
Equipment

Storage
Tank

26

2.3.8 Production Process for TEFROLI PFS (AYURVEDIC)

Fig 2.6 Production Process for TEFROLI
Input
(Crude Materials,
Trees, Herbs +
300 Litres of Water)

Add Preservatives
(Sodium Methyl
Paraffin)

Dissolve Sodium
Benzoate + Sodium
Methyl Paraben
+Sodium Propyl
Paraben + Bronidiol in
purified Water.

2 3 Hours of
Boiling
(Batch
Manufacturing
Record& Batch
Packing Record)
Add Sweetening
Agent + (Add
Artificial Sugar +
Liquid Glucose)

Dissolve Citric
Acid + Art
Caramel & Add
flavoring Agent
(Apple Flavor) at
60 70 (degree
Celsius)

Hot Liquid
Extraction into
SS Vessels of
suitable
capacity

Remove the
Muck and
clean with
purified water

Add Sorbitol
Solution at 70%
and Add Filter
purified water.
Tefroli is obtained
for Poultry Feed
Supplements.

2.3.9 Production Process for COATZ - AF (ALLOPATHY)

Fig 2.7 Production Process for COATZ-AF
Sorbitol Solution For
70% in a SS vessel +
Bronopol and guar
gum, soak it for 12
hours,
pass the
Transfer
Add
chloroform +
soaked
suspension
Simethicone
+
Dissolve
through
colloidal
mill.
Glycerine+
Oxetacaine
sorbitol 70%

Micronised
Sucralfate and
suspend in a SS
storage tank +
Dissolve Sodium
70% sorbitol
Saccharin + Citric
CoatzMicro
Soak
for
AF12
is
solution
Acid
obtained
Crystalline
as
hours
in a tank
Monohydrate +
output.
Cellulose

Dissolve Sodium
Methyl Paraben
+ Propul
Add Flavouring
Paraben +
Agent as Mixed
Sodium
Stir for
50
Fruit
colour,
Benzoate.
minutes,
Add
Add
colloidal
Bittter
Mask
water Dioxide
and then
silicon
Colour,
soak for 30 min.
Peppermint

27

2.4 MARKETING DEPARTMENT

2.4.1 Department Head
Table 2.6 Department Head
NAME

DESIGNATION

28

Mr.S.VENKATRAMANI

DEPUTY GENERAL MANAGER

2.4.2 Profile of Marketing Department

The marketing department promotes the business and drives sales of its products or
services. It provides the necessary research to identify the target customers and other
audiences. Sales and marketing oversees both the marketing and sales department with a
strong manager leading each department. To create an effective, cost efficient marketing
strategy, firms must possess a detailed, objective understanding of their own business and the
market in which they operate. Marketing managers are often responsible for influencing the
level, timing and composition of customer demand. It is the way companies interact with
consumers to create relationships that are beneficial to both parties. Businesses use marketing
to identify their audience before advertising to them. Today, this is most visible through
social media interactions and contests. The mission of the Department of Marketing is to
generate, disseminate and apply marketing knowledge by engaging in high quality research,
professional service and professional development activities. The department develops and
delivers quality marketing programs helps management in developing, implementing and
controlling marketing strategies and tactics. The department strives to be recognized as a
leader in marketing. The scope of marketing is services, experiences, goods, persons,
properties, information, events, places, organization and events. The importance of marketing
is helpful in business planning and decision making, increasing profits, communication
between the firm and society, meeting the unmet needs or wants, reducing the price of
products or services, delivery of standard of living to the society, decrease in distribution
cost, and increase in national income.
Some of the functions of marketing department are the following:
1.
2.
3.
4.
5.
6.
7.
8.
9.

To focus on the customer

To monitor the competition
To own the brand
To find & direct outside vendors
Creating new ideas
To communicate internally
Managing a budget
Understanding the ROI
Set the Strategy, Plan the Attack and Execute.

29

2.4.3 Department Structure

Fig 2.8 Marketing Department Structure

GENERAL
MANAGER

BRAND
MANAGER

ASSISTANT

BRAND

BRAND MANAGER

MANAGER

ASSISTANT

2.4.4 Marketing Process

Needs of the Customer

Developing concepts and goals

Short Listing of concepts

ASSISTANT

30

Briefing the Research and Development

Product Development through R&D

Product Testing

Concept Product testing

Quantitative Research

Launch Plan for the product

2.4.5 Research Development Process

Formulation and Development
Improvement and Extension
In Metro Study
Compatibility and Stability study
Pharma- logical Screening

Analysis

Phyto chemical Screening

Morphological Character

Anatomical

31

Chemical Test

Technological Test

2.4.6 Roles and Responsibilities

To assist team members with daily marketing tasks and coordinate marketing projects

and activities.
Decisions taken on cost of visibility of the product.
To produce additional marketing communications such as flyers, brochures and

exhibition- related projects.

To track and measure online activities and marketing campaigns.
To assist with production of artwork, source images and check copy.
To track competitor activity by being up to DATE with market changes and marketing

mix used by competitors.

Selecting the channel for advertising such as newspapers, magazines, etc...
Decisions regarding the offers to be made for consumer promotion.
To take decisions about seasonal offers to be made.
Incentive packages to be given every quarter done by fixing targets.
Channel of advertising to be selected by brand managers.
Monitoring the competitors and make analysis about competitors.
Ensuring standards for quality, customer service, health and safety are met.
Checking the display rent
Organizing special promotions, displays and events.
Touring the sales floor regularly, talking to colleagues and customers and identifying

or resolving urgent issues.

Maintaining awareness of market trends in the retail industry, understanding

forthcoming customer initiatives and monitoring what local competitors are doing.
Revising opening hours to ensure the store can compete effectively in the local

market.
Analyzing sales figures and forecasting future sales.
Taking survey regarding the brand used by the people in particular area.

2.4.7 Achievements

32

After a few years development, TTK not only accumulated capital, but also
cultivated many innovative talents who were adaptive to market rules and skilled in
enterprise management.
The Consumer Products Division (CPD) markets and distributes Woodwards Gripe
Water the undisputed market leader in the baby care category and the recently
introduced Woodwards Baby Soap.

2.5 QUALITY DEPARTMENT

2.5.1 Department Head
Table 2.7 Department Head
NAME

DESIGNATION

Mr. K. MANIVANNAN

DIRECTOR

2.5.2 Profile of Quality Department

TTK Healthcare Ltd are known as one of the leading Suppliers of Kitchenware,
Pharmaceuticals, Medical Devices, Food Products, Etc. Factor input that is used for the

33

processing of these products are procured from most of the reliable vendors of the market.
Our product range is extensively used in number of industries like restaurant, cosmetic and
pharmacy industries. Due to our team of highly qualified professionals and state of art
infrastructure, we are capable to fabricate and supply high quality range of products. Our
product assortment is fabricated and processed from premium quality raw material which is
procured from well-known vendors of the market. Our offered products are highly praised by
our customers for their optimum quality standards, consistent performance, longer service life
and accurate compositions. Owing to the quality standards of our offered range, we have
garnered a huge customer base across nation. Infrastructure In addition, we are well
supported by laboratory technicians and quality controllers who assist us in manufacturing
high quality range. Our Team We have hired a team of highly experienced and skilled
professionals, who work diligently to make sure finest quality Kitchenware, Pharmaceuticals,
Medical Devices Food Products are processed as per the defined industry standards. Our team
members work in close association with our customers to understand their requirements and
serve them accordingly to fulfil the specific requirements of our respected customers in an
efficient manner. In order to keep our professionals abreast with recent market trends, we
organize regular workshops and training programs....more Deals in: Medical Products- Multi
Range, Kitchen Equipment- Multi Range, Poultry & Seafood Products.

2.5.3 Department Structure

Fig 2.9 Quality Department Structure
Director

Manager

Lab in
charge

Typist

34

Chemist

Deputy Manager

Senior
Chemist
Asst. Manager

Trainee Chemist

Executive
s
Lab Assistants

2.5.4 Roles and Responsibilities

Table 2.8 Roles and Responsibilities
DESIGNATION
Director

ROLES
Overall responsible of laboratory functions
and communications to third parties, sending
MIS to top management.

Manager

Overall responsible for laboratory functions,

including QA aspects.

Deputy manager

Monitoring and maintenance of AMC,

calibration, reference standard checking
reports.

35

Assistant manager

Monitoring production related QC datas and

all laboratory datas monitoring the
maintenance of GLP & New documents
development.

Senior chemist

Testing and guiding, calibration,

standardization, sampling.

Trainee chemist

Testing of R.M & F.M under the guidance of

senior chemist.
Testing and guiding, checking, retain, retest,
stability testing.
To help the chemist in their work in all
possible ways.

Executive
Lab assistants

Typist

Data entry/ typing of reports on daily basis.

2.5.5 Testing Process in Quality

Fig 2.10 Process Involved in Quality
Laboratory

Chemical Testing
Instrumentation
Testing
Microbiological

36

Packing Material

Control Sample
and Document
Storage
Glass Apparatus
cleaning
Records Keeping
and Typing

2.5.6 Achievements

Reduction of complaints from customers.

Besides being the first pharmaceutical company in India to be awarded the ISO
certification by BIS, TTK Healthcare was also the first to launch technologydriven
lifesaving products like Urokinase and Dopamine.

The first company to launch technology driven life saving products like Urokinase
and Dopamine.

The first to develop a product based on traditional knowledge LACTARE for

Lactation.

2.6 STORES DEPARTMENT

2.6.1 Department Head
Table 2.9 Department Head
NAME

DESIGNATION

Mr.KESAVAN

GENERAL MANAGER

37

2.6.2 Profile of Stores Department

A professionally managed Store has a process and a space within, to receive the
incoming materials (Receiving Bay), keep them for as long as they are not required for use
(Custody)

and

then

to

move

them

out

of

stores

for

use

(Issue).

In a manufacturing firm this process forms a cycle to maintain and run the activities of
Stores. A store refers to raw materials, work-in-progress and finished goods remaining in
stock. Store-keeping means the activities relating to purchasing, issuing, protecting, storing
and recording of the materials. Store-keeping includes the receipts and issues of materials,
their recording, movements in and out of the store and safeguarding of materials. The store is
a service department headed by a store-keeper who is responsible for a proper storage,
protection and issue of all kinds of materials.
The basic job of the Stores Manager hence is to receive the goods and act as a
caretaker of the materials and issue them as and when Production demands it. Needless to say
storekeeping activity does not add any value to the product. In fact it only adds to the cost.
The organization has to spend money on space i.e expenditure on land, building and roads,
equipment, machinery and other facilities provided such as electricity, people i.e. salaries and
wages, insurance, maintenance costs, stationary, communication expenses and the cost to
maintain the inventory etc. All of these get added to the organizational overheads and finally
get reflected in the costing of the finished product. The main objectives of store-keeping

To avoid over and under-stocking of materials.

To maintain systematic records of materials.
To protect materials from losses and damages.
To minimize the storage costs of materials.

2.6.3 Department Structure

Fig 2.11 Stores Department Structure
GENERAL MANAGER

PERSONAL
ASSISTANT

38

COMMERCIAL
MANAGER

PRODUCTION
MANAGER

CHIEF ENGINEER

PURCHASING
SECTION

MAINTENANCE
MANAGER

PROJECT
SECTION

PRODUCTION STAFF FOR

EACH DEPARTMENT
STORES
SUPERINTENDENT
WORKSHIP
SUPERINTENDENT
AND STAFF

STOCK
CONTROLLER

STORE MAN
FOR MAIN
DEPARTMENT

STOREMAN FOR EACH

DEPARTMENT

2.6.4 Stores Process

Supply Chain Management

Purchasing

Production Manager Approval

PLANT
ENGINEER
FOR EACH
DEPARTMENT

39

Batch Standard (Ingredients Required)

Inventory (Stores)
Order Placement
Stores

Quality Control

2.6.5 Roles and Responsibilities

Receiving raw materials, components and tools, spares, supplies, equipments and

other items.
Physical checking of all incoming materials as per the delivery challan/ invoice and

proper maintenance of daily goods, receipt register or records.

Maintaining accurate and up to date records of materials issued, rejected, disposed

and quantity on hand of all times.

Ensuring that all documents relating to receipts and issue are sent to stock control and

other concerned departments.

Highlighting stock accumulation discrepancies and abnormal consumption and initiate

appropriate control action.

Accepting and storing scrap and other discarded materials.
Minimizing obsolescence, surplus and scrap through

standardization, preservation and handling.

Maximizing service to user departments at an optimal overall cost.
Arranging for separate demarketed areas for incoming / outgoing materials received

but yet to be inspected toxic or hazardous materials, and scrap and obsolete materials.
Delivering material to appropriate stores for storage, prepare record keeping.
Inform purchase section regarding excess supply, shortage or defective supply.
Preplanning for labour to receive and unload the material.
Informing the inspection department about probable schedule of inspection.
Once the goods are certified as acceptable by the inspection staff, an inspection report

is prepared.
Maintaining the certificate for the accounts department as named GIN for clearing
payments of goods.

proper

codification,

40

2.6.6 Achievements:

Successfully managed a diverse range of projects from conception through

implementation.
Effectively prioritized and organized work loads in a constantly changing

environment to meet daily and weekly schedules.

Commended by management on numerous occasions for the quality and consistency.
Created and presented an excellent image of the company and its services to
customers, and coordinated and communicated well with clientele and management at
all levels.

CHAPTER 3
OBSERVATIONS AND ANALYSIS

3.1 OBSERVATION FROM HR DEPARTMENT

The HR department provides policy direction for the management of human resource issues
and administrative support functions related to the management of employees.
Some of the observations include,

The sources of recruitment are done through reference, network and third party i.e.

through recruiting agencies.

The HR executive will send job specification, job description to the recruiting agency.
The interview is a telephonic process and after selection of candidate in-depth

interview is undertaken and candidates are selected for the job position.
Training is provided for fresher and others for improvements according to job position
requirements.

41

The training process includes induction cost, trainer cost & professional cost.
Performance appraisal is done yearly.
Appraisal is done for both employees as well as the company.
According to reports of performance appraisal increment is given.
Long term awards are given to the employees who are surviving in the company for a

longer period.
Awards are provided in the form of certificates, trophy, mementos & cheques.
Salary process is done by HR department. All employees in the company are asked to
maintain an account in Axis bank and the salary amount is credited to employees

respective accounts.
Salary is transferred before last working day of the month.
Allowances such as DA are given to all the employees.
Other allowances and gratuity is provided for the employees at top management level.
According to the position, grades are given. On the basis of grades, allowances are
provided.

3.2 OBSERVATION FROM FINANCE DEPARTMENT

The finance department is responsible for all financial administration of the company.
It also exercises control and supervision over the receipts and expenditure of the company.
The department takes responsibility for organizing the financial and accounting affairs
including the preparation and presentation of appropriate accounts and the provision of
financial information for managers.
The activities performed in the company are the following:
Maintaining accounting records
Preparation of budget and forecasting
Preparation of cost plans

Some of the observations include,

They prepare monthly and yearly budgets.

Managing cash flows (daily basis).
They determine the accounts of outstanding balances that the division is yet to pay.
They support the project cost team for maintaining standard cost.
Processing of invoices.
Preparing cost plans.
The senior accountants are in charge of the preparation of corporate tax return.

42

Managing the payroll process.

The salary process activities are taken place where salary amount is credited to the
concerned account in the Axis bank before last working day of the month.
Preparation of cash flow statements, financial statements as well as the Annual
Financial Report in accordance with principles.
They help in advising brand management.
They work with managers of various departments for the companys budgets and
forecasts, and to report back on progress against these throughout the year.

3.3 OBSERVATION FROM PRODUCTION DEPARTMENT

They collect details from the concerned department and document it.
Engaging with third party vendors and partners in outsourcing the product.
They prepare work schedules and assigning specific duties.
They ensures producing product of good quality and standards according to the

policies and processes.

Testing of the products.
Coordinating with the other department as and when required.

3.4 OBSERVATION FROM MARKETING DEPARTMENT

They provide ideas for the development of product design.

A draft is prepared and sent to various branches in the country and their suggestions

and improvement if any.

The draft proposal includes about the product to be marketed, the staff requirement,

targets to be achieved and the cost involved in it.

Once this is approved, they go about marketing strategy and plans further.
It includes promotional activities of their brand.
They plan about advertising for the product through print media and electronic media.
They take decision on launch of the product, expenses and seasonal offers inclusive of

associates
The next important area is pricing of the product they do by taking into consideration
the competitors, the recent trends in market to have a better edge in the market and

also to get a bulk share in the market.

They receive feedback from customer through their website and make improvements
for satisfying needs for customer.

43

They frequently interact with their wholesalers and retailers for updating their

position.
They also deal with distributors in other divisions.

3.5 OBSERVATION FROM QUALITY DEPARTMENT

Reduce errors and enhance quality and productivity.

Inspire more effective teamwork.
Increase employee motivation.
Create problem solving capability.

3.6 OBSERVATION FROM STORES DEPARTMENT

Issuing purchase requisitions to Purchase Department as and when necessity for

materials in stores arises.

Receiving purchased materials from the purchase department and to confirm their
quality and quantity with the purchase order.

Storing and preserving materials at proper and convenient places so that items could
be easily located.

Storing the materials in such a manner so as to minimise the occurrence of risks and
to prevent losses due to defective storage handling.

Issuing materials to various departments against material requisition slips duly

authorized by the respective departmental heads.

Undertaking a proper system of inventory control, taking up physical inventory of all

stores at periodical intervals and also to maintain proper records of inventory.

Providing full information about the availability of materials and goods etc.,
whenever so necessary by maintaining proper stores records with the help of bin cards
and stores ledger etc.

44

CHAPTER 4
OUTCOMES AND BENEFITS
The learning from each department includes:
4.1 HR Department

During my interaction with HR department, I learnt about the strategies they

employed in handling the recruitment process.

The interpersonal relationship and handling the employees problems and

communication skills was a lesson and good experience.

Their way of communicating from top management to various levels down the line
including customer care was worth learning.

4.2 Finance Department

The accounting procedures, maintenance of records, cash management.

About payroll processing.
The salary processing activities and how the salary is credited to employees account.
Handling of tax return.
Learned regarding managing of day to day expenditure of other departments.

4.3 Production Department

Learned to be aware and maintain good relationships with vendors and third parties.
To have knowledge of other departments.
Observed the approval of pre shipment samples.
How they set VAS standards and doing checking.

45

4.4 Marketing Department

About maintaining good relationship with customer before and after the service.
Good communication skills.
Ways to satisfy customer needs and requirements.
Regarding how to be aware of latest sales techniques and methods.

4.5 Quality Department

Their baby product Woodwards is a long standing product in the market, how they

withstood the competition and earned a name for the company.

The research and development which is a part of the department thrive continuously

generating new ideas and development of the product.

Learned how to generate quality control techniques based on recent trends.
Learned about their quality control methods for various products.

4.6 Stores Department

Learned about their safe custody and stocking of materials, their receipts, issues and

accounting.
Their role of stores in maintaining optimum inventory.
Proper MIS by maintaining accurate records.
Their way of maintaining accurate and up-to-date records of material received, issued,

rejected, disposed and quantity on hand of all the items.

Returning damaged or defective goods to the suppliers in accordance with the
instructions of the stores department.

46

CHAPTER 5
CONCLUSIONS

The company envisions of being a leading player in the chosen categories of consumers
health care products in the country and occupying a place in the minds of Indian consumer as
a manufacturer / supplier of quality products.
This shall be achieved through:
Customer centric processes
People development
Operational intelligence
At present the work is being carried out on the existing products which will be
commercialised after the trails. Their main objective is to provide products at affordable
prices and in the process of delivering long term value to all stakeholders in the company will
be succeeded.
The summer training attended was very useful and educative for my course. All the staff both
supervisor and non- supervisor was very cooperative. Through their contribution of statistical
reports, it was useful for understanding the functions, structure, roles and responsibilities
managed by the company.

47

APPENDICES
SALES REVIEW FOR CPD

GRIPE WATER

EVA PRODUCTS

GOOD HOME PRODUCTS

YEAR
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
2013-2014
2014-2015
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
2013-2014
2014-2015
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
2013-2014
2014-2015

SALES (IN LAKHS)

3479.58
3945.62
4888.09
5555.44
6943.82
7965.33
8199.20
2734.97
2931.80
4251.50
5555.79
6737.37
7384.74
8653.87
745.39
886.42
1277.47
1405.66
1930.42
2296.58
2620.12

CALCULATION OF RATIOS
S.NO
1

FORMULAS
CURRENT RATIO: CURRENT

DATAS
CURRENT ASSETS:

ASSETS / CURRENT

162, 87, 33,654.

SOLUTION

48

LIABILITIES

CURRENT

CURRENT

LIABILITIES:

RATIO: 1.53

105, 78, 30, 930

2

LIQUID RATIO:

LIQUID ASSETS:

LIQUID ASSETS / CURRENT

15,08,158,348

LIABILITIES.

CURRENT

LIQUID

LIQUID ASSETS: CURRENT

LIABILITIES:

RATIO:1.42

ASSETS STOCK PREPAID

105,78,30,930

EXPENSES.
3

DEBT EQUITY RATIO:

LONG TERM

TOTAL DEBT / SHARE

BORROWINGS:

HOLDERS FUNDS

15,86,60,339

TOTAL DEBT = LONG TERM

SHORT TERM

DEBT

BORROWINGS + SHORT

BORROWINGS:

EQUITY

TERM BORROWINGS

13,24,01,130

RATIO: 0.3

SHAREHOLDER
FUNDS:
4

P.V RATIO:

106,92,63,982
CONTRIBUTION:

CONTRIBUTION / SALES *100

12,38,86,887
SALES:
416,17,96,021

P.V RATIO : 3