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    Title: Project Report On Factor Analysis Using SPSS

    Uploaded by

    Hemant Vasishth
    This project report summarizes a survey of 100 people who own B-segment cars in India. An 18 question survey was used to identify factors that affect their decision to purchase a particular B-segment car. Factor analysis using SPSS identified 6 key factors from the survey responses. The factor analysis provides statistical data on the sampling method used and breaks down the survey responses according to the 6 identified factors.

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    Title: Project Report On Factor Analysis Using SPSS

    Uploaded by

    Hemant Vasishth
    64 views15 pages
    This project report summarizes a survey of 100 people who own B-segment cars in India. An 18 question survey was used to identify factors that affect their decision to purchase a particular B-segment car. Factor analysis using SPSS identified 6 key factors from the survey responses. The factor analysis provides statistical data on the sampling method used and breaks down the survey responses according to the 6 identified factors.

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    This project report summarizes a survey of 100 people who own B-segment cars in India. An 18 question survey was used to identify factors that affect their decision to purchase a particular B-segment car. Factor analysis using SPSS identified 6 key factors from the survey responses. The factor analysis provides statistical data on the sampling method used and breaks down the survey responses according to the 6 identified factors.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    64 views15 pages

    Title: Project Report On Factor Analysis Using SPSS

    Uploaded by

    Hemant Vasishth
    This project report summarizes a survey of 100 people who own B-segment cars in India. An 18 question survey was used to identify factors that affect their decision to purchase a particular B-segment car. Factor analysis using SPSS identified 6 key factors from the survey responses. The factor analysis provides statistical data on the sampling method used and breaks down the survey responses according to the 6 identified factors.

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    Title: Project Report on Factor Analysis using SPSS

    Abstract

    This project report is about a survey that was conducted among 100 people that
    own a B-segment cars in India. The B-segment cars are the hatchbacks like Suzuki
    Swift, Volkswagen Polo, Hyundai Santro , etc We conducted this survey by asking
    people to fill an 18 questions survey online. The motive of the research was to come
    up with the factors that determine the factors that affect the decision of person to
    buy a particular B-Segment car in India.

    Acknowledgements

    I have taken efforts in this project. However, it would not


    have been possible without the kind support and help of many
    individuals and organizations. I would like to extend my sincere
    thanks to all of them.

    I am highly indebted to (Prof. Alok Kumar) for his guidance


    and constant supervision as well as for providing necessary
    information regarding the project & also for their support in
    completing the project.
    I would like to express my gratitude towards my
    classmates & members of (FORE School of management) for
    their kind co-operation and encouragement which help me in
    completion of this project.

    My thanks and appreciations also go to my colleagues in


    developing the project and people who have willingly helped me
    out with their abilities.

    Contents page

    Introduction

    Sampling unit: People driving B-segment cars in Delhi


    Sampling frame: People who know driving and own a car.
    Sampling size: We have collected data from 100 people
    Sampling technique: Convenience sampling
    This project report is about a survey that was conducted among 100 people that
    own a B-segment cars in India. The B-segment cars are the hatchbacks like Suzuki
    Swift, Volkswagen Polo, Hyundai Santro , etc We conducted this survey by asking
    people to fill an 18 questions survey online. The motive of the research was to come
    up with the factors that determine the factors that affect the decision of person to
    buy a particular B-Segment car in India. We have collected the data from our friends
    and colleagues as per our convenience.

    Body of report

    ------------------------ FACTOR ANALYSIS ------------------------

    KMO and Bartlett's Test


    Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
    Bartlett's Test of Sphericity

    Approx. Chi-Square

    .750
    629.769

    df

    153

    Sig.

    .000

    Communalities
    Initial
    How important is the on-road
    price of a car to you?

    Extraction

    1.000

    .603

    1.000

    .839

    1.000

    .539

    1.000

    .613

    1.000

    .788

    1.000

    .798

    1.000

    .688

    1.000

    .472

    1.000

    .647

    1.000

    .614

    1.000

    .586

    1.000

    .639

    How important is the brand


    name to you while making a
    purchase decision?
    What is your view about the
    engine capacity of car?
    Do the looks and design (interior
    and exterior) matter to you?
    How important is fuel efficiency
    of a car ?
    How important are the discount
    schemes at the time of car
    purchase?
    What is the significance of a
    car's resale value?
    What is your view about the
    after-sales services of your car?
    What is your view about the
    running and maintenance cost
    of your car?
    How about convenience
    features(power steering, power
    windows, etc) of your car?
    How relevant is the purpose of
    purchase while buying a car?
    How important is the
    performance information

    Factor Analysis

    Total Variance Explained


    Initial Eigenvalues

    Extraction Sums of Squared Loadings

    Rotation

    Compon
    ent

    Total

    % of Variance

    Cumulative %

    Total

    % of Variance

    Cumulative %

    Total

    5.402

    30.014

    30.014

    5.402

    30.014

    30.014

    2.603

    1.748

    9.710

    39.724

    1.748

    9.710

    39.724

    2.580

    1.551

    8.619

    48.343

    1.551

    8.619

    48.343

    2.547

    1.377

    7.648

    55.991

    1.377

    7.648

    55.991

    1.575

    1.120

    6.223

    62.214

    1.120

    6.223

    62.214

    1.543

    1.003

    5.570

    67.784

    1.003

    5.570

    67.784

    1.354

    .910

    5.053

    72.837

    .806

    4.478

    77.315

    .685

    3.807

    81.122

    10

    .595

    3.307

    84.430

    11

    .568

    3.158

    87.587

    12

    .477

    2.651

    90.239

    13

    .408

    2.265

    92.504

    14

    .362

    2.011

    94.514

    15

    .347

    1.930

    96.444

    16

    .246

    1.367

    97.812

    17

    .240

    1.333

    99.145

    18

    .154

    .855

    100.000

    Extraction Method: Principal Component Analysis.

    Component Matrixa
    Component
    1
    How important is the on-road
    price of a car to you?

    .545

    -.118

    -.131

    .325

    .261

    -.317

    .276

    -.384

    -.033

    .059

    .758

    .193

    .451

    -.220

    .246

    .079

    -.156

    .443

    .048

    -.051

    .617

    .453

    -.137

    .048

    .298

    .240

    -.396

    -.275

    .034

    .638

    .191

    .491

    .542

    -.348

    .315

    .074

    .356

    .707

    .194

    .104

    .104

    .042

    .430

    .441

    -.198

    .185

    -.003

    -.141

    .520

    .444

    -.398

    .143

    -.022

    .007

    .690

    -.194

    .033

    .195

    -.212

    .125

    .553

    .266

    .176

    .386

    .131

    -.112

    How important is the brand


    name to you while making a
    purchase decision?
    What is your view about the
    engine capacity of car?
    Do the looks and design (interior
    and exterior) matter to you?
    How important is fuel efficiency
    of a car ?
    How important are the discount
    schemes at the time of car
    purchase?
    What is the significance of a
    car's resale value?
    What is your view about the
    after-sales services of your car?
    What is your view about the
    running and maintenance cost
    of your car?
    How about convenience
    features(power steering, power
    windows, etc) of your car?
    How relevant is the purpose of
    purchase while buying a car?

    Component Matrixa
    Component
    1
    How important is the on-road
    price of a car to you?

    .545

    -.118

    -.131

    .325

    .261

    -.317

    .276

    -.384

    -.033

    .059

    .758

    .193

    .451

    -.220

    .246

    .079

    -.156

    .443

    .048

    -.051

    .617

    .453

    -.137

    .048

    .298

    .240

    -.396

    -.275

    .034

    .638

    .191

    .491

    .542

    -.348

    .315

    .074

    .356

    .707

    .194

    .104

    .104

    .042

    .430

    .441

    -.198

    .185

    -.003

    -.141

    .520

    .444

    -.398

    .143

    -.022

    .007

    .690

    -.194

    .033

    .195

    -.212

    .125

    .553

    .266

    .176

    .386

    .131

    -.112

    How important is the brand


    name to you while making a
    purchase decision?
    What is your view about the
    engine capacity of car?
    Do the looks and design (interior
    and exterior) matter to you?
    How important is fuel efficiency
    of a car ?
    How important are the discount
    schemes at the time of car
    purchase?
    What is the significance of a
    car's resale value?
    What is your view about the
    after-sales services of your car?
    What is your view about the
    running and maintenance cost
    of your car?
    How about convenience
    features(power steering, power
    windows, etc) of your car?
    How relevant is the purpose of
    purchase while buying a car?

    Rotated Component Matrixa


    Component
    1
    How important is the on-road
    price of a car to you?

    .499

    .197

    .132

    .462

    -.188

    -.220

    -.062

    -.037

    .112

    .898

    .058

    .111

    -.076

    .096

    .710

    .088

    .090

    .067

    -.047

    -.195

    .426

    -.069

    .223

    -.580

    .143

    -.021

    .259

    .018

    .136

    .825

    .049

    .218

    -.046

    .049

    .862

    .005

    .574

    -.004

    .088

    -.108

    .582

    .022

    .671

    .090

    .049

    -.039

    .077

    .066

    .730

    .085

    .122

    -.020

    -.005

    .303

    .273

    .278

    .654

    .116

    -.140

    -.026

    .586

    .060

    .300

    .184

    .225

    -.253

    How important is the brand


    name to you while making a
    purchase decision?
    What is your view about the
    engine capacity of car?
    Do the looks and design (interior
    and exterior) matter to you?
    How important is fuel efficiency
    of a car ?
    How important are the discount
    schemes at the time of car
    purchase?
    What is the significance of a
    car's resale value?
    What is your view about the
    after-sales services of your car?
    What is your view about the
    running and maintenance cost
    of your car?
    How about convenience
    features(power steering, power
    windows, etc) of your car?
    How relevant is the purpose of
    purchase while buying a car?

    Rotated Component Matrixa


    Component
    1
    How important is the on-road
    price of a car to you?

    .499

    .197

    .132

    .462

    -.188

    -.220

    -.062

    -.037

    .112

    .898

    .058

    .111

    -.076

    .096

    .710

    .088

    .090

    .067

    -.047

    -.195

    .426

    -.069

    .223

    -.580

    .143

    -.021

    .259

    .018

    .136

    .825

    .049

    .218

    -.046

    .049

    .862

    .005

    .574

    -.004

    .088

    -.108

    .582

    .022

    .671

    .090

    .049

    -.039

    .077

    .066

    .730

    .085

    .122

    -.020

    -.005

    .303

    .273

    .278

    .654

    .116

    -.140

    -.026

    .586

    .060

    .300

    .184

    .225

    -.253

    How important is the brand


    name to you while making a
    purchase decision?
    What is your view about the
    engine capacity of car?
    Do the looks and design (interior
    and exterior) matter to you?
    How important is fuel efficiency
    of a car ?
    How important are the discount
    schemes at the time of car
    purchase?
    What is the significance of a
    car's resale value?
    What is your view about the
    after-sales services of your car?
    What is your view about the
    running and maintenance cost
    of your car?
    How about convenience
    features(power steering, power
    windows, etc) of your car?
    How relevant is the purpose of
    purchase while buying a car?

    Component Transformation Matrix


    Compon
    ent

    .524

    .562

    .564

    .281

    .063

    .091

    .589

    -.169

    -.263

    -.421

    .588

    .179

    -.347

    .100

    .278

    -.058

    .645

    -.610

    .422

    -.650

    .307

    .106

    -.250

    -.481

    .048

    -.172

    -.347

    .854

    .339

    .063

    -.278

    -.441

    .566

    .018

    .238

    .593

    Extraction Method: Principal Component Analysis.


    Rotation Method: Varimax with Kaiser Normalization.

    Component Score Coefficient Matrix


    Component
    1
    How important is the on-road
    price of a car to you?

    .241

    .006

    -.136

    .280

    -.143

    -.238

    -.098

    -.165

    -.032

    .693

    .125

    .115

    -.191

    -.124

    .440

    -.038

    .077

    .114

    -.031

    -.164

    .294

    -.077

    .128

    -.385

    -.061

    -.174

    .212

    -.011

    .131

    .661

    -.051

    .091

    -.091

    .086

    .569

    .023

    .255

    -.102

    -.020

    -.071

    .345

    -.004

    .330

    -.035

    -.094

    -.067

    .003

    -.018

    .330

    -.082

    -.041

    -.070

    -.041

    .164

    .010

    -.022

    .287

    -.063

    -.114

    -.028

    .259

    -.109

    .031

    .085

    .112

    -.227

    How important is the brand


    name to you while making a
    purchase decision?
    What is your view about the
    engine capacity of car?
    Do the looks and design (interior
    and exterior) matter to you?
    How important is fuel efficiency
    of a car ?
    How important are the discount
    schemes at the time of car
    purchase?
    What is the significance of a
    car's resale value?
    What is your view about the
    after-sales services of your car?
    What is your view about the
    running and maintenance cost
    of your car?
    How about convenience
    features(power steering, power
    windows, etc) of your car?
    How relevant is the purpose of
    purchase while buying a car?

    Component Score Covariance Matrix


    Compon
    ent

    1.000

    .000

    .000

    .000

    .000

    .000

    .000

    1.000

    .000

    .000

    .000

    .000

    .000

    .000

    1.000

    .000

    .000

    .000

    .000

    .000

    .000

    1.000

    .000

    .000

    .000

    .000

    .000

    .000

    1.000

    .000

    .000

    .000

    .000

    .000

    .000

    1.000

    Extraction Method: Principal Component Analysis.


    Rotation Method: Varimax with Kaiser Normalization.
    Component Scores.

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