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Britannia - Intro: Business Studies Project FMCG (Fast Moving Con Sumer Goods

Britannia is a leading food company in India that was founded 123 years ago when a British baker in Kolkata made a batch of delicious biscuits for British officers. It has since grown to have over Rs. 8500 crores in annual revenue and delivers products through 4.2 million retail outlets across India. Britannia prides itself on using high quality ingredients and innovating to provide healthy, fresh, and delicious food products. It was also a pioneer in introducing international flavors and dairy innovations to India such as cream cheese.

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Karan Raj
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58 views2 pages

Britannia - Intro: Business Studies Project FMCG (Fast Moving Con Sumer Goods

Britannia is a leading food company in India that was founded 123 years ago when a British baker in Kolkata made a batch of delicious biscuits for British officers. It has since grown to have over Rs. 8500 crores in annual revenue and delivers products through 4.2 million retail outlets across India. Britannia prides itself on using high quality ingredients and innovating to provide healthy, fresh, and delicious food products. It was also a pioneer in introducing international flavors and dairy innovations to India such as cream cheese.

Uploaded by

Karan Raj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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Business studies project

Fmcg(Fast moving con sumer


goods

Britannia
-Intro
123 years ago, in a small house in central Calcutta (now Kolkata) an intrepid
baker made a batch of delicious, golden brown biscuits.
These were meant for officers of the British Raj and their families, people
used to the exacting standards of English tea-time snacking.
From the paeans of ecstasy for that first batch of aromatic, flavour-some
biscuits was born a long tradition of delectable baking - and its Indian
custodian, Britannia.
Over the last century and a quarter, Britannia has been serving the Indian
consumer with a range of fresh, nutritious and flavour-rich products.
We take pride in our food making traditions and in our innovations, in equal
measure.
We demand the best of ingredients and package their natural goodness in our
products, without compromise.
We deliver a complete sensory experience, in every product, every time.
Today, Britannia is a leading food company in India with over Rs. 8500 crores

in revenue, delivering products in over 5 categories through 4.2 million retail


outlets to more than half the Indian population.
Our core emphasis across portfolios is on healthy, fresh and delicious food
and we are the First Zero Trans-fat Company in India. 50% of our product
portfolio is enriched with micro-nutrients.
Our products are also delivered through the Britannia Nutrition Foundation to
combat malnutrition among underprivileged children.
Britannia Dairy had its beginnings in 1997.
Britannia was one of the first companies in India to pioneer category defining
innovations like Cream Cheese and introducing a host of international flavors
for its cubes & spreads in India. Today Britannia Dairy products contribute
close to 10% of the companys revenue. Britannia markets its dairy portfolio
on the back of a well integrated cold chain logistics network and reaches 3
million outlets across the length & breadth of this country.

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