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GUIDE
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FREELANCING: Countless Opportunities to Explore

MOBILE MONEY: Dollars for Millennials
FREE TRAFFIC: Get Traction with Search Engine Optimization
SPACE UPGRADE: Back-Ups for Your Home Office
PUSH-CART PROFITS: Six Figures in Food Vending
FASHION-PRENEUR: She Combines
Glamour & Functionality

KA-CHING: Leverage the Power

of the Penny Auction. Pg. 51
INTERVIEW: Julia Roberts
Rising to Ones True Self in a Crisis Pg. 20

HOMEBUSINESSMAG.COM
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Shane Douglas, one of the home-based business industrys top income earners and trainers is looking to mentor the right
motivated individual this year to achieve success with his premier home based business model. Visit www.BTHE1.com

ts a fact that everyone has utility and monthly bills: Electric, gas, cell
phone, TV, Internet, and the list goes on. And no matter how financially

challenged or wealthy someone may be, these essential services are

needed and can never be paid off; everyone will have to pay for these services
for the rest of their lives out of necessity.

So when a global company is open in 24 countries worldwide and

endorsed by one of the wealthiest people in the world, who features this
company on his hit primetime reality TV show not once but twice, says you
should find out more, would you want to hear more about it?

The way Shane has grown to be one of the top income earners and trainers
in this business is by following the system the company offers all of its
independent business owners (IBOs). He says that he tells people they can get
the same services from the same major service providers, but get paid. Then,
according to Shane, all he does is direct them to his online store, which is
included in the companies start up business package.

What if this same company said theyd pay you generously for helping
others get paid when they pay their monthly essential bills, would you want
to know even more?
Shane Douglas did, and its paid off in an incredible way for him. Its
been 10 years since this Idaho native living in a town of just 1,500 people

Our system can be 100% automated for you, he explains. Simply direct
potential customers to your online store that the company provides for
you, and they can sign up for any of these services with many of the major
companies that are available in their area. When they sign up on your online
store, you receive a residual commission every month when they pay their
bills. Its that simple.
The key to his success, he says, is that he doesnt complicate his business; he
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started his home-based business helping people achieve their financial goals
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monthly bills.
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become wealthy over night only to find out you have to sell and teach others
how to sell products that are either overpriced or only appeal to a small
percentage of the population, says Shane.

much money they say you can make it wont matter if you or your team of
business partners cant sell.
This is where we are different, as I said before we only provide essential
services that people need, want and cant be paid off. This is an incredible

Our company is different: We only offer services that people pay on

monthly basis like gas, electricity, TV, internet, cell phones, home security
and more. And I dont sell anything; I just simply show others how to get paid
every month for services they were going to use anyway and teach others to
do the same.
Shane explains that recent deregulation of Energy providers around the

business model with the right services behind it, says Shane
It might not be sexyits utilities after allbut it is simple to just share
the story. Everyone can relate, because everyone pays these bills, because they
have to, he says.
Ive been fortunate to have had major success with this company by taking

country has opened up a significant opportunity for more people to choose

who they get their service with, people like to know they have a choice, Shane
says. This, in turn, creates more opportunity for entrepreneurs to grow their

action and so has my team. Weve expanded all over the world by sharing this
simple concept with others. Shane is looking to mentor the right motivated
individual this year to the same level of success that he has accomplished,

business with our company.

would you like it to be you?

In this declining economy, home-based businesses are on the rise. People

want to supplement their income and possibly replace their incomes while
working from home. So the opportunity to get paid every single month when

To see more information about this company go to www.BThe1.com.

Their proven leadership, who started out just like you, are here to

someone turns on their lights, heats their home, uses their cellphone watches

answer your questions and help you get started.

TV, logs onto the Internet or arms their security system is a no-brainer, he says.

www.homebusinessmag.com

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Contents

Home-Based Business & Opportunity Magazine

Magazine

November/December 2016
BUSINESSES & OPPORTUNITIES

14

Freelance
Workers Who
Break the
Mold. Countless

28

28

opportunities to
explore in numerous
fields.

56

Small Biz Ad
Marketplace.

57

Classified Ads.

Freelancing: Set your own hours

and work for yourself with multiple
clients.

HOME OFFICE
Kick-Start a Home Business: Utilize key start-up essentials.

FEATURES

Professional Spaces for Home

Businesses. Alternatives to foregoing the home
office and renting straight space.

44,46

Book/Product Reviews. Hot items to help

increase your productivity.

20

20

Interview with Julia

Roberts. Actress Comments
on Starring in Money Monsters,
on the Complex Financial World,
Rising in a Crisis, Choosing Roles,
Expressing Feelings, and the
Dangers of Being Indifferent
10+ Easy-to-Launch
Start-Ups.
Get Up and Running in 2017.

MONEY CORNER
Reuters

14

Home Business Start-Up

Guide! A Home-Based Business
Is the Best Type of Business to
Operate When Times Are Hard.

22

40

48

Connecting with Millennials: Mobile

apps help improve their financial future.

Letter from the Publisher.

WORK-FROM-HOME SUCCESS STORIES

Letters to the Editor & Notice to Readers.

MARKETING & SALES

34

48

Dont put off saving

and investing.

Julia Roberts: Its always

fun when you get to sort
of learn a skill or really get
into the mechanics of a
job as an actor.

NEWS AND REVIEWS

10
12

Mobile Money
Management
for Millennials.

Internet
Marketing
with Key SEO
Tactics.

34

Get traction in
search engines.

SEO: Boost the search engine

presence of your business.

26

Support Health and

Make Money.

27

Combining Glamour
and Functionality.

32
38

Think Outside the Box.

39
46
54

Taste for the Exotic.

38

Boost Mood With

Essential Oils.
A Fresh Take on
Healing with Kindness. Aromatherapy: Coreena
DAlessandro and
Family Tackles Socks
Marianne VanderWall
Industry.
co-founded Cor Pendant.
November/December 2016 | Home Business

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Volume 23 Issue 6, November/December 2016

www.homebusinessmag.com

The Home Business Team

Publisher Richard Henderson

United Marketing &
Research Company, Inc.
Editor-in-Chief Stacy Ann Henderson
Managing Editor Sherilyn Colleen
Experts Editor Shannah Carol
Graphic Services Kara Primm, Slice, Inc.
Production Manager Jon Crossley, Ultra Graphics
Digital Ad Production Angel Macias, Ultra Graphics
Art Direction Richard Rabil
Advertising advertise@homebusinessmag.com
Phone: 800-734-7042
Shayla Christine
http://www.homebusinessmag.com/magazine-advertisng
http://www.homebusinessmag.com/online-advertising
Distribution Manager Richard Trummer, Curtis
Specialized Circulation Bob Kennedy, Cavendish Media
Circulation Manager Dennis Porti, Curtis
Michelle Ingenito, Curtis
Subscriptions Publication Fulfillment Services Int.
Call 888-881-5861 - M - F 8am-4pm PST.
For International, call 714-226-9782.
Fax: 714-226-9733
Email: homebusinessmag@pfsmag.com
Print Manager Kris Hayner, LSC Communications
Karen Hutchinson, LSC Communications
Reprints Betsy White, The Reprint Outsource,
bwhite@reprintoutsource.com
Mailing Lists www.homebusinessmag.com
(Click on Mailing Lists to order)
Mailing List Manager Paula Dazi, paulad@macromark.com
List File Manager Travis McMillian, Lee Coats Newton
Digital Media Manager Jim Pappadeas, Epsilon Digital Media
E-Readers Bob Mehta, Supremus Group
Rachel Unclebach, Libre Digital
Internet Manager Rob Thompson, Infoswell Media
SEO Tim Schmidt, Search Engine Optimization
Experts
Social Media Sherilyn Colleen
At Your Service Portal Lisa Schneegans, Buzz 360
IT/Computer Operations Jim Easton, letmefixyourpc.com
Customer Service Email: customerservice@homebusinessmag.com
Phone: (800) 734-7042
Fax: 714-388-3883

Editorial
Billy Cripe, Leslie Libeskind, Andy Meyer, Tim Schmidt, and others.

Distribution
Curtis Circulation Company
730 River Road New Milford, NJ 07646
Tel: (201) 634-7400 Fax: (201) 634-7499

Home Business Magazine

Home Business Magazine (ISSN 1092-4779)
is published by
United Marketing and Research Company, Inc.,
20664 Jutland Place, Lakeville, MN 55044.
6-issue Subscription Rates: Domestic $19.
Canadian $39. Foreign $59.
For Subscriptions: 714-693-1866, MF
Periodicals Postage Paid at Lakeville, Minnesota,
and at additional mailing offices.
POSTMASTER: Send address changes to
Home Business Magazine,
20664 Jutland Place, Lakeville, MN 55044.

LETTER FROM PUBLISHER

Magazine
M
i

Difficult Economic Times Offer

Unique Benefits for New Start-Ups
Look for Ways to Leverage Scarce Capital
No doubt about it. The times remain tough for
launching a start-up. Even if the overall economy
seems to be moving along OK, the environment for
small business start-ups remains difficult. I get a lot of
feedback from readers and advertisers on how tough
things are. So our final issue in 2016, the November/
December issue, gives you cover story advice tailored to
the specific challenges of launching a new business in
difficult economic times.
I have a few theories of my own about why the
start-up environment can be arduous. One big challenge is overall consumer
demand. Many households are still laden with high levels of debt and
uncertainties about the future, after the 2009 financial collapse. This is still
impacting disposable income to purchase goods and services. Another challenge
is that access to start-up capital remains constrained, such as through traditional
business loans. This pushes many towards credit card financing that comes with
high interest rates.
But like all obstacles, challenges can be turned into opportunities. Innovative
ways to target your market can turn lower consumer demand into increased
sales and business. New and emerging methods to fund a new business start-up,
such as crowdfunding, can counterbalance funding gaps from traditional sources.
Tough economic times can also open up new business opportunities. As the
environment is tough for all small and home-based businesses, its also difficult
for your vendors too. This can create the opportunity to leverage mutual support
from a business owner whom you need vendor services.
A common way to leverage this support is through cross-market
arrangements. For example, you sell a product and you have developed a good
list of clients, and you reach even more prospects through your website. And say
that you, for example, require graphic design services for a marketing piece that
you want to mail out. So rather than paying a graphic designer for his or her
services on this project, you look for ways that your graphic designer can target
your customer base. This might include marketing on your website or inclusion
in your newsletter. Your graphic designer gains more customers and you gain a
marketing piece win-win for both of you.
Another tough times technique is to leverage business diversification. Every
home-based business owner should have a goal to diversify with at least one
other business. One way to achieve this is through forming a partnership or
venture with another small business owner. When the economy is challenging,
these other business owners are also looking for joint ventures, and will be more
inclined to partner with you. Look for other businesses with whom there is
natural crossover in marketing and customer bases.
In addition, look for ways to automate and streamline your operations in a
difficult market. One area is your actual marketing. Check out Home Business
Magazines automated marketing platform (www.buzz350.co/homebusiness)
or another automated platform. Such platforms can automate client referrals,
email marketing, social media posting, reviews generation, contact management,
website development and more. Marketing automation gives you back a little
more of what is most important in your business time.
I hope that our November/December 2016 issue helps to get you ready for
greater success in 2017.

Printed in the United States

Publisher, Home Business Magazine

10

Home Business | November/December 2016

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www.homebusinessmag.com

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DEAR HOME BUSINESS

H
H
O
O
M
M
E
E
B
B
U
U
S
SI
NI
N
E
ES
S
S
S

225+
HOME-BASED
T-UPS
BUSINESS STAR
GET STARTED

TODAY!

ss &
Home-Based Busine
ine
Opportunity Magaz

Fall 2016

10+

ONLINE

Cutting-Edge
Start-Ups for 2016
Pg. 22

BUSINESS
START-UPS
Up, Running,
Get an Online Biz ly! - Pg. 14
and Profitable Quick

ELECTION 2016:
Whos Best for Home
Biz? Pg. 22

Sales
ETING: Increase
INCENTIVE MARK
Your Start-Up
: Raise Funds for
CROWDFUNDING
Firm
ur Launches P.R.
prene
Mom
N:
MEDIA MAVE
G:
CLOUD COMPUTIN
ctivity
Maximize Produ
?
HOUR
$75-$175 PER
Up!
s
Tile Cleaning Clean
als $6 Figure
Ted Wilson Reve ork Marketing
Secrets for Netw
Success Pg. 46

Cooper
INTERVIEW: Bradley Pg. 20

Power of Big Dreams

WWW.HOMEBU

OM
SINESSMAG.C

Ideas to Make Your Meetings Memorable

In a perfect world, you would have an
unlimited budget to hire top keynote speakers
for all of your meetings and conventions. Since
its not, here are some proven suggestions that
have been successfully incorporated by many
companies and associations.
1. Save on Hotels and Airfare- Cutting
the number of speakers will most likely
reduce the total nights of lodging needed.
2. Speakers May Reduce Fee- Many
speakers will conduct multiple
presentations for the same fee and
discount several days in the same location.
3. Its Easier to Get Sponsors- Trading up to
a more seasoned or bigger-name speaker
makes it easier for you to get sponsors.
4. More Bang for Your Buck- Many
successful meeting planners are able to
negotiate with their speakers for extras.
5. Next Time You Book a Speaker- If your
speaker does not ask how else he can
serve you, perhaps you should consider
continuing the search.
Patricia Fripp
Keynote speaker and executive speech coach
Sales presentation skills trainer
www.fripp.com

Why Clutter Hurts Your Leadership

Its a simple fact: Clutter is postponed
decisions. Many entrepreneurs and managers
have cluttered offices unless they have
an organized assistant. Entrepreneurs and

managers think big picture, but following

through on details can be a struggle. They like
to start things, but finishing them can be a
challenge. Often the more brilliant a person is,
the messier his/her office is. Sorting and filing
seems like a lower priority than creating a new
product or serving your customer. But is it? Its
easy for observers to wonder, If someone cant
manage their own office, how can they manage
a department or a company?
There are numerous ways an office can be
organized, but statistically, most offices simply
have too much stuff. Look at each item in your
office and ask the question, Does this help
me accomplish my work or enjoy my life? If
the answer is No, but youre still reluctant to
get rid of something, ask, Whats the worst
possible thing that would happen if I didnt have
this? If you can live with your answer, donate,
recycle, or toss itand work happily ever after.
Barbara Hemphill
Founder of Productive Environment Institute
Speaker
Author of Less Clutter More Life
www.BarbaraHemphill.com

Letter of Appreciation for Home Business

Magazine Online
Recently I had the privilege of going through
your article online http://homebusinessmag.
com/businesses/ecommerce/search-engineoptimization/feed/. Your blog gave me a certain
kind of satisfaction that is rarely witnessed
in todays fast-paced world of re-purposed
and commoditized content. I can assure you
that your article ticked all the right boxes. So
through this email, I would like to earnestly
congratulate you for the great work. Kudos! As
I am a blogger myself in the High Technology
space I can understand the pains of doing
extensive research and coming up with an
article that is simply flawless. Hope I get to read
more of your articles and blogs soon.
Vaishnavi Agrawal
http://bigdataanalyticsnews.com/
relevance-big-data/
http://technofaq.org/posts/2015/07/
hardware-and-software-the-unending-clash/

A College Secret
Spring semester of college is around the
corner and with that comes a lot of worry.
Students worry about paying for the essentials,

We appreciate your feedback and work-from-home success

stories for review and consideration. Please send both
via e-mail to: editor@homebusinessmag.com, or via
postal mail to: HOME BUSINESS Magazine,
20664 Jutland Place,
Lakeville, MN 55044.
12

Home Business November/December 2016

12-60_HBMWINTER16.indd 12

like books, and they have an oh shoot

moment when they realize they will have to be
an adult once theyve graduated. The decisions
are looming but will they make the right one?
There are many ways that you can save when
buying textbooks that the college textbook
industry doesnt want you to know about.
Chris Manns
Managing Director of
www.CheapestTextbooks.com
Managing Director of
www.TextbookRentals.com

Notice to Readers
HOME BUSINESS Magazine is sold as information only. The
publisher, United Marketing and Research, Inc., considers
its sources reliable and verifies as much data as possible,
although reporting inaccuracies can occur; consequently,
readers using this information do so at their own risk.
The publisher has not done a background check on listed
companies (which includes advertisers), nor does it know
people at all the companies. The publisher cannot assume
any responsibility in any manner for the actions of any of
the listed companies, and the publisher cannot guarantee
the outcome of any correspondence, arrangements, or
subsequent transactions the reader may make with any of
the listed companies. HOME BUSINESS Magazine is sold
with the understanding that the publisher is not engaged in
rendering medical, legal, financial, accounting, tax, or other
professional service. If medical, legal, or other expert advice
and assistance are required, the services of a competent
qualified professional person should be sought.
The publisher, United Marketing and Research
Company, Inc., assumes no responsibility for any changes
of offers, nor for any companies/advertisers that may go
out of business. All correspondence regarding questions or
problems on a companys (including advertisers) program,
products, or services should be directed to the company,
not to the publisher. Advertisers and advertising agencies
assume liability for all contents of advertising and for
any claims arising therefrom. It is up to the user of this
publication to investigate the product or service offered, and
to make sure the company is reliable and that the product
or service meets the users requirements. United Marketing
and Research Company, Inc., is not responsible for the
delivery of merchandise, starter kits, supplies, or other
products and services ordered from advertisers.
1993-2016. Reg. # 4180563 and 4145799.
TRADEMARKS: Home Business, Serial Number
74/713646 and Home Business Magazine, Serial Number
75-086596, issued by the United States Department of
Commerce, Assistant Commissioner for Trademarks.
Mark Type(s): TRADEMARKS: Conform to the minimum
requirements set forth in 37 C.F.R. Sec. 2.76 (e); and
formal requirements set forth in 37 C.F.R. Sec. 2.76(b)
and (c). All rights reserved. No part of HOME BUSINESS
Magazine may be reproduced, stored in a retrieval system,
or transcribed, in any form or by any means, photocopying,
electronic, mechanical recording or otherwise, without
prior permission in writing of the publisher, United
Marketing and Research Company, Inc., Lakeville, MN
55044.
Articles appearing in this publication express the
opinions, experience, and research of its authors and not
necessarily the opinion of HOME BUSINESS Magazine.
www.homebusinessmag.com

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F E AT U R E

Home Business
Start-Up Guide!
A Home-Based Business Is the
Best Type of Business to Operate
When Times Are Hard
By a Panel of Home Business Experts

n the face of a job market that is oversaturated with educated hopefuls and
exceedingly competitive to the level of
being impenetrable, people are grasping at
drastic measures to make enough money to
pay the bills each month. Rent prices increase
steadily each year as salaries have lowered for
well-qualified hirees. A masters degree no
longer promises graduates a smooth pathway
to a top tier enterprise career. Considering
leaving behind the corporate world of long
hours behind a desk, surviving the drama of
office politics and shouldering criticism with
little reward in the name of earning a reasonable living? Read on to learn from a panel of
home business experts how: to turn a passion
project into a profitable home business; how
to ensure your business is legally protected;
how to take your home-based business to the
next level; and how to keep tax issues in mind
when managing a home business.

The most important part of

the pitch for venture capitalists
is a companys team and
nancials, so make sure you
are very thoughtful during this
portion.

Turn a Passion Project into a Viable

Business
By Kris Finstad
At the age of 35, I had an epiphany. After
health issues forced me to take time off from
my fulfilling and lucrative career in real estate,
I realized that life was full of uncertainty (yes,
as clich as that may sound) and that I had to
step back from my work and focus on what
mattered my family.
One evening while I was at home
14

recovering, I happily volunteered

Forecast the next big innovation in your industry to see the larger
to prepare dinner
picture and launch a successful business.
for my daughter
and her friend
larger picture and let your business evolve.
(cooking had become a new hobby and
The market is always changing new techserved as great rehabilitation), who suffered
nology, new discoveries and being able to
severe food allergies. As any father would, I
anticipate change will allow your business to
diligently scoured each nutrition label and
adapt and stay prosperous.
cross-referenced them against a 10-page list
of ingredients the friend must avoid, which
2. Round up a knowledgeable and dedicatwas provided by the girls parents. I was coned team.
fident the meal I prepared was suitable.
You cant run a business alone. Every busiAfter sending my daughters friend to the
emergency room, I sat in the hospital lobby
combing through every detail of that evening,
thinking there had to be a better way for parents and average consumers to decipher food
labels. From that moment on, I spent the following nine months researching the food and
allergy industry and developing an application
to aid in solving this problem. Launched in the
U.S. in 2015, I developed ContentChecked for
the countless families that suffer from potentially fatal food allergies. Now, there are more
than 2 million users on the platform, and 66%
of the users use the app on a regular basis.
Heres how I was able to start and grow my
own business. Follow these steps to start and
grow your own:
1. Have a well-defined business strategy and
forecast of the future.
Know your industry. After conducting
enough research and evaluation of a particular industry, an understanding of what is lacking on the market or what can be improved
will become clear. You cant build a market
out of a one-time concept; it needs to have
consistency.
Try to forecast the next big innovation in
your industry. This will help you to see the

Home Business November/December 2016

12-60_HBMWINTER16.indd 14

nessperson has his strengths and weaknesses

and needs a team that will complement each.
First, start with a management team and staff
that you trust and are experts in each of their
respective fields. This will allow you to step
away from micromanaging and focus on the
big picture. This helps with productivity and
to maintain a balanced workload. Rounding
up a dedicated team may seem challenging

Referral basis is the most proven way to nd

the right employees who know what theyre
doing and are close to the business.
Continued on page 16

www.homebusinessmag.com

10/4/16 2:06 PM

 I Retired Early...

Then Made $27,000 Part-time

in a Business
of My Own.
$2 000 P
$27,000
Part-time
i iisnt
b
bad
d ffor a guy who
h quit
i hi
his
job. I retired early from the insurance and securities
business, now I make good money part-time with
Pace, and have as much work as I care to handle.

A true story by
a very happy Pace
distributor.
Im still amazed how things have
changed
since I became a Pace Distributor! Let me tell you how it all started...
When the national
economy
wasnt going

The first year I did

15 roof jobs. Almost
too well, I decided to
double that the second
get out of the business year, and had a huge
I was in. I had given
backlog. Most of these
some thought to
were big jobs like the
retiring, but was really county home, the
too young for that.
Chevy-Buick garage,
Well, it so happened
bank building, city
my own commercial
hall. Big jobs mean big
building had a
money!
leaky roof. Roofing
The business I used to
contractors prices
be in had been pretty
were literally sky high! good to me, but I had
Then I remembered
to work both nights
an article about Pace
and days. With Pace,
Products and how
business just seems
with their exclusive
to fall into your lap.
Seamless Spray process I dont really do any
you could actually
promoting or selling...
bypass high priced
most of my sales come
contractors. I sent for
from referrals, and my
their literature, saw
phone is ringing all the
how easy it was to sell, time.
and I wound up doing What I like to tell
the roof myself using
people is that Pace
Pace products and
offers a fine income
know how.
opportunity. You can
Well, word got around start working as little
about how much
as two hours a week,
money I had saved
then go full time when
and that opened a
your income exceeds
whole new world of
your regular job.
opportunity. Ever since What our successful
then Ive been like a
Pace distributor is
cat on a hot tin roof?
too modest to say is

15_HBMWINTER16.indd 15

that he actually did

over $100,000 worth
of roofing business
last year, in spite of
living in a depressed
farming area! And
thats working less than
half of the year, leaving
the rest of the time for
his family and other
interests.
What makes Pace
such a good business is
that it costs a fortune
for schools, hospitals,
plants and other
commercial buildings
to have roofing
companies repair or
re-do their roofs. Pace
bypasses the roofer
lets the building owner
apply Pace Seamless
Spray right over the old
roof... and the smallest
Seamless Spray order
earns you over $2,000
in commissions.
Pace ships the Seamless
Spray equipment
on Free Loan. Your
customer pays only for
the roofing products.
His own men apply it
(or if you want to make
even more money,
you can handle the
application too). Its as
simple as that.

For FREE Information Call Toll Free

1-800-656-0040
ask for Operator 

And as an added
incentive on top of
the generous commissions Pace pays well
include a BONUS
CHECK for $100
when you close your
very first roof coating
order.

taking orders from

somebody else.
You can start out
earning extra income
part-time (with the
option of going full
time anytime you
wish!) ... or go right
into it full tilt! Pace
No Investment! offers that kind of
You, too, can enjoy the flexibility. There is no
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same success. Best of
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or experience. Of
big commissions up
course, if you have
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youll benefit even
FREE DETAILS
more so.
No Obligation!
Pace is a proven
Call toll-free
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it is used by such
1-800-656-0040
well known firms
Please ask for Operator




as General Motors,

and well rush
American Airlines,
you all the details.
Holiday Inns, and
Theres no obligation.
thousands more.
No salesman will call.

Be Your Own
Boss!
Youll like being
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business. You can
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ease off whenever you
want, make your own
decisions and stop

4510 West 89th St, Suite 110

Dept. HB
Prairie Village, KS 66207
Visit us on the web at
www.paceproducts.com
email sales@paceproducts.com

10/3/16 9:11 PM

Home Business Start-Up Guide!

Continued from page 14

Overall, these three components are key. It

may seem like a long road ahead when launching a new business, but charting a clear course
and hiring a team for support can set you up
for success.

F E AT U R E

and it can certainly take time, but if you exert

stellar management skills i.e. setting internal goals for staff each day and clearly defining
expectations youll be able to observe staff
that is dedicated and enthusiastic. This will
help weed out the staff that isnt a fit or isnt
dedicated to your vision.
Hiring talent who bring in skills that you
dont possess is also extremely important
this allows companies to think outside the
box and bring in multiple perspectives that
are different from your own. The truth is that
referral basis is the most proven way to find
the right employees who know what theyre
doing and are close to the business. If youre
outsourcing talent, make sure to fly them into
your headquarters every few months and use
Skype to create a more familial bond.
3. Land investment perfect your pitch.
Target firms that are already aligned with
what your company does and approach them
first. It sounds so simple, but good ideas and
good businesses will stand out and get funded.
Show investors that you have a solid plan and
smart team backing it up. Thats the first part;
the second part is perfecting your pitch.

Intellectual property is dened as

creations of the mind.

This last year, VCs have had a tight grip

on funding, which brings more competition
to lock down those dollars. When pitching
investors, show that you are conservative with
your capital and how your business will be
profitable early on. The bottom line for entrepreneurs who have started a passion project
and want to turn it into a viable business it
must be profitable. The most important part
of the pitch for venture capitalists is a companys team and financials, so make sure you are
very thoughtful during this portion. For early
companies, it may not make sense to include
financials since it might be too early on to
include accurate projections there are a
portion of these companies that do get funded,
but its a much smaller percentage.

Kris Finstad is the Founder, CEO, President and Director of

Los Angeles based corporation Content Checked Holdings Inc.
(ContentChecked). Since 2014, ContentChecked has served as a
fast, reliable, and efficient mobile application that helps consumers make empowered purchasing decisions in accordance with
their dietary preferences. He is Co-founder of CheckContent AS,
Norway, a Scandinavian branch of the food allergy application
company. Kris has also co-founded and funded several startups
in the technology, real estate and the bio-tech fields and holds
several board member positions with various organizations. Visit
www.contentchecked.com.

Ensure Your Home Business is

Legally Protected
By Matthew Horn, Esq.
Whether youre just starting out or you have
been operating for years, there are many legal
obligations and issues that confront small
business owners. This article will provide
you with tips to ensure your home business is
legally protected.
1. File originating documents.
For most businesses other than sole proprietorships and partnerships, certain legal

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Home Business November/December 2016

12-60_HBMWINTER16.indd 16

YOU
CAN NOW
HE
JOIN THE

I made al
alll m
my mone
money
ey
James T.
T San Diego, CA

www.homebusinessmag.com

10/4/16 2:06 PM

documents must be filled out and submitted

in order to initiate business operations. If you
are operating as a corporation, you need to
file articles of incorporation, and if you are
operating an LLC, you need to file articles of
organization. This doesnt take much time, but
is an essential step nonetheless.
2. Select a viable business name.
Ensure that your business name is different than the names of existing businesses
that offer the same or similar products and
services, particularly in the same geographic
locations, in order to avoid confusion and
potential litigation over use of another businesss trade name. To do this, check state and
federal name registries (secretary of state,
USTPO, etc.) to see whether other businesses
have the same or similar names. Similarly,
if you plan on creating a website for your
business, you should also check domain name

If you are operating as a

corporation, you need to le

articles of incorporation, and
if you are operating an LLC,
you need to le articles of
organization.

www.homebusinessmag.com

12-60_HBMWINTER16.indd 17

registries to see if the domain name that correlates with your business name is available.
3. Obtain all necessary licenses and permits.
Many businesses require some form of
license or permit to operate, whether they are
issued by a federal, state, or local government.
Research the requirements for your business,
and then obtain all necessary licenses and
permits.
4. Adopt governing documents.
The structure you choose for your business
may determine the type of governing documents you need to have in place, such as operating agreements, bylaws, etc. Whether they
are legally required or not, written operating
agreements and bylaws should be adopted for
every business. These documents identify and
set out the companys structure, ownership,
voting rights, responsibilities of directors, dayto-day operations, how profits and losses will
be treated, and more.
5. Implement written contracts and
agreements
Many small businesses make the mistake of
operating without written contracts, preferring to do business on a handshake. This is

a recipe for disaster. Having written contracts

helps all parties understand their rights and
obligations. Prepare and implement them.

If someone doesnt pay you

and theres no basis for the nonpayment, pursue them either
using a debt collector or an
attorney.

6. Market properly.
There are many legal issues that arise relating to the way businesses market and advertise their products and services. These are
governed by the Federal Trade Commission
(FTC) and also by state and local laws. The
most basic rule with regard to advertising and
marketing is that you cannot use deceptive
practices to market or advertise. Do not run
afoul of it.
7. Protect intellectual property.
Intellectual property is defined as creations
of the mind. Every business has some intellectual property, whether that is the secret
recipe for your restaurant, the special method
Continued on page 18

November/December 2016 | Home Business

17

10/4/16 2:07 PM

F E AT U R E

Home Business Start-Up Guide!

Continued from page 17

used for creating your product, or simply

your business name or logo. There are specific steps you must take in order to protect
your businesss intellectual property, which
can be protected through copyright (written
and artistic content), trademark (logos and
slogans), or patent (inventions). Take those
steps or someone might misappropriate
your intellectual property, and, ultimately,
your business.
8. Comply with employment obligations.
If your business has employees, you will
need to ensure that your business complies with a myriad of federal and state
employment laws. For starters, you must pay
employees at least minimum wage (including overtime, when applicable), operate a
safe workplace, and treat employees fairly. If
you are not interested in having employees
but need help operating your business and are
willing to give up some level of control over
those that work for you, then independent
contractors should be considered but they
too come with their own legal issues.
9. Get your financial matters in order.
First, open bank accounts and obtain credit in the name of your business, and keep

Video is a powerful medium to market and speak about your new product.

those accounts separate from your personal

accounts. Failure to do so may result in a
court finding that your business is not a separate legal entity, resulting in you becoming
personally liable for debts or lawsuits against
the business. Second, ensure you pay all
necessary taxes employment taxes, income
taxes, sales tax, etc. Third, get insurance.
Certain insurances (auto, workers comp., etc.)
are usually required by law in order for you
to operate your business, but other forms
of insurance, while not legally required, are

typically advised for businesses to acquire.

Fourth, manage your receivables. If someone
doesnt pay you and theres no basis for the
non-payment, pursue them either using a
debt collector or an attorney.
10. Adopt a recordkeeping program.
As your business grows, you will have to
maintain accurate books and records for your
business. A common issue for small businesses is failing to maintain the required records.
These records may include minutes of corporate meetings, stock certificates, financial
statements, payroll documentation, injury
logs, etc. Adopt a record keeping program and
follow it.

Regardless of the type of

business you operate, you need
a trusted attorney to help you
wade through the many legal
issues you will encounter in the
operation of your business.

Regardless of the type of business you operate, you need a trusted attorney to help you
wade through the many legal issues you will
encounter in the operation of your business.
To find the perfect attorney for you and your
business, quickly post a short summary of
your legal needs on www.legalserviceslink.
com, and let the perfect attorney come to you.
No time, no hassle, no cost.
Matthew Horn, Esq. is the President and Co-Founder of Legal
Services Link, a leading online platform connecting those with legal
needs with attorneys interested in satisfying those needsat the
click of a button. He holds a BS in Accounting from the University of
Illinois, Urbana-Champaign, and a JD from The John Marshall Law
School. Visit www.legalserviceslink.com.

18

Home Business November/December 2016

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www.homebusinessmag.com

10/4/16 2:07 PM

Take Your Home-Based Business

to the Next Level
By Ty Kiisel
Many entrepreneurs start businesses out
of their homes. For some, its a part-time
endeavor. For others, it grows out of the
living room or the garage and becomes
a full-fledged, honest-to-goodness, hiringlots-of-people, moneymaking enterprise.
Tamara Monosoff, author of The
Mom Inventors Handbook and Secrets
of Millionaire Moms, teaches budding
inventors how to take their ideas for new
products from their dining room table
to market. Monosoff is the former Chief
of Staff for the Office of Vocational and
Adult Education in the U.S. Department
of Education, Education Director for the
Presidents Commission on White House
Fellowships, and Senior Communication
Associate for the Presidents Initiative on
Race at the White House during the Clinton
administration. She has written six books
(including the two mentioned above)
designed to help entrepreneurs.
Her focus has been to help home-based
inventors find ways to develop their ideas
into viable products and take them to

www.homebusinessmag.com

12-60_HBMWINTER16.indd 19

market. She helps these business owners

with everything from finding a fabricator
to reaching out to the buyers at major
retailers.

Dont be afraid to look at

things
like crowdfunding,
friends and family, SBA
microloans or online lenders
to nd the capital you might
need.

SLUGGISH
ECONOMY

When I spoke with her, she offered some

suggestions for entrepreneurs developing
new products:
1.

2.

Keep it simple. Its always tempting

to overcomplicate things. Keep your
sales, marketing, production and
business operations simple.
Get on camera. Video is a powerful medium; she suggests you take
advantage of it. Whats more, Dont
be afraid to go on camera and show
how your invention works, she
Continued on page 52

Broker Notes
from home and
Earn Huge Fees!

November/December 2016 | Home Business

19

10/4/16 2:07 PM

Interview with

Julia Roberts
On Starring in Money Monsters, on the Complex Financial World,
Rising to Ones True Self in a Crisis, Choosing Her Roles Instinctively,
Expressing Her Feelings, and the Dangers of Being Indifferent

Question (Q): Recently you starred in

Money Monster. What is surreal about this
film and what is its impact today? There is a
lot of truth in what we see and its very scary
in which the way the world of finance is
affecting all of us. Was this world something
that you have given thought to in the past?
Julia Roberts (JR): Well, I think it
speaks to a legitimate frustration that many
people around the world have about the complexities of the financial world and how really
designed it seems to be to baffle people. And
even the people that should be responsible
for providing answers dont have answers to
provide.

And I think we saw that in

2008 when so many people
were brought before the Senate
and questioned and asked to be
accountable, and everyone just
sort of didnt know the answers.
So I think its a real frustration
that a lot of people feel.

Cou
Courte
ouurrtrte
tteesy
sy of
of RReeeuuter
teers

F E AT U R E

By The Interview People

Per actress Julia Roberts, Its always fun when you

get to sort of learn a skill or really get into the
mechanics of a job as an actor.

Q: What did you like most in

your role as Patty and did you
like her job?
JR: Well, you know its always fun when
you get to sort of learn a skill or really get into
the mechanics of a job as an actor. And so I
really enjoyed the opportunity and time that

I had. Its a great luxury to have it, to do the

research, to be in different control rooms for
different TV shows at a television studio in
midtown Manhattan.
And Jodie Foster (director) got me a lot
of access to different I saw news being

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Home Business November/December 2016

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www.homebusinessmag.com

10/4/16 2:08 PM

in it, a truly dramatic

and fearful crisis like
that, that I could try to
rise to my true self.
Julia Roberts
programmed and different daytime shows
being programmed and so it was really exciting and helpful for me to get to see what the
tension feels like, how that many people move
in a room that small and get around and get
their jobs done. It was just a unique opportunity for me to have a lot of time to spend in
that environment and bring that into our control room when we started shooting in there.

JR: I fortunately have never been so close

to immediate peril like that. But I think you
see people in a crisis, you see them rise to their
true selves, I believe. And I would hope if I
were in it, a truly dramatic and fearful crisis
like that, that I could try to rise to my true self.
Q: Were there times where either one
of you questioned what your character was
doing? Wondering, you know, if I were in this
situation how would I behave?
JR: Well, I mean for me, I think Patty really this is her whole life and her world and
her family are these people. And I think very
much like the captain of a ship wants to make
sure everybody can get out safely.
And she stays there as long as she can and
is actually removed quite reluctantly in the

Couurte
Co
Cou
rtrteesy
sy of
o Reu
Reu
e ter
ters
rs

I would hope if I were

Q: Have you ever been as afraid but also as

strong as your character in real life?

According to actress Julia Roberts,

Even the people that should be
responsible for providing answers dont
have answers to provide.

end. I would hope that I could be that brave in

a situation put others before yourselves as
best you can.

I think it speaks to a legitimate frustration that many

Q: Generally, how do you decide to do a

part, to do a role or not? What is the most
important factor to saying yes or no?

people around the world have about the complexities of

the nancial world and how really designed it seems to
be to bafe people.

JR: Its always just been an instinct I feel as

I turn the last page. I either feel the yes or I feel
that its not for me. And Ive very rarely can be
swayed away from that initial feeling.

Julia Roberts

Continued on page 56

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November/December 2016 | Home Business

21

10/5/16 1:18 PM

F E AT U R E

10+ Easy-to-Launch Start-Ups

1.

Property Manager: Ideal for active and organized individuals, property managers are available for tenants to call in for
any issues. If the properties are seasonal and the renters or
owners vacate the property for an extended period of time,
property managers make sure rental units are up to par in
regards to the rooms cleanliness, and they check that the appliances and plumbing are kept in prime condition.

2.

Gigwalker: Gigwalk is a mobile enterprise app entrepreneurs

can utilize to search through an eclectic range of opportunities. The app offers the ability to attain a solid supplemental
income, and is perfect for when there is a free moment in the
day and a desire to conveniently earn a bit of extra cash, as the
jobs that pop up are all within walking distance.

3.

Pet Sitter: Any person can launch a pet sitting business if

they have a background in owning and caring for a pet, volunteering at a shelter, or working for a pet shop or veterinary
clinic. Animal lovers will particularly enjoy this position and
find the most success owners can tell when somebody will
genuinely enjoy being around their beloved animal. Pet sitting
can involve light grooming, walks, feeding of the animals, and
playtime.

4.

Small Business Marketing Consultant: Freelancers with

high energy and a talent for garnering peoples interest in
new businesses or products can find success as a small biz
marketing consultant. The job has endless potential to be a
fruitful career, as there is always a new company looking for
reasonably-priced marketing services to help draw in more
customers.

5.

eBay Shop Owner: Rather than letting unworn clothing sit

in closets gathering dust, aspiring business owners can sort
through their houses and pull together unused items and add
them to an eBay store. eBay shares helpful information to easily
get an online store running. With a PayPal account, an ability
to take pictures and upload them online, and a willingness to
research the asking price and quality components of a product,
an eBay store can be launched in no time.

6.

7.

22

Vehicle Advertiser: Cars kept in decent condition can

become a tool to pick up a few extra hundred dollars a month
of income, all by advertising for a business! Sites such as
Wrapify or Carvertise are good places for entrepreneurs to look
when getting started. All sizes of cars have the potential to be
used to generate easy profit.
Boat Cleaner: This job is especially feasible for coastal citizens and people in the Midwest. On the coast, boats are in
need of repairs and cleanings year-round, and in the Midwest,
harsh winters call for meticulous upkeep and maintenance.
Marketing cleaning services at local lakes or marinas is a good
business strategy.

Home Business November/December 2016

12-60_HBMWINTER16_R1.indd 22

8.

Personal Chef: People with a knack for baking and cooking

can turn their passion into profit. Busy families or single executives may need that extra help to keep their bodies well-fed with
healthy and tasty food. This job can be a good part-time gig for
chefs local to their clients, where they can hop over and cook up
a meal and/or provide meal prep options throughout the week.

9.

Home Energy Auditor: Utility bills can be expensive for

homeowners with little knowledge on how to save money each
month. A home energy auditor offers an audit of a home and
details how to cut costs in electrical, heating and cooling usage.
They run through a list of each appliance and rate the quality
and efficiency based on the age and brand of the appliances.

10. Website Consultant: Many people lack the slightest inkling as

to how to manage a website. A website consultant functions as a
multi-faceted guide to maintaining a businesss website, working
with: development, coding, hosting domain names, managing
content, and keeping it secure. A competence in search engine
optimization (SEO) and an understanding of link building and
affiliate programs are essential skills for helping build authority
and traffic for the site.
11. Ebook Writer: Skilled writers can offer ghostwriting services
or publish their own books online. Long gone are the days
where aspiring authors need to be signed on by a prestigious
publication company to reach the public. Self-publishing sites
offer a viable source of side income for writers to publish their
works on helpful topics relating to business and life (the genres
are endless).
12. Graffiti Remover: Businesses have little time to give to maintenance of the external walls of their property. With a cart of
cleaning products and a bit of gumption, entrepreneurs can
launch a graffiti removal business, targeting local businesses
and offering bi-weekly graffiti clean-ups (this career is especially
lucrative in bigger cities).
13. SAT Tutor: People with top SAT and ACT scores can consider
offering tutoring services for high school students struggling
with standardized tests or looking for a bit of extra preparation.
SAT tutors get paid $100/hr to sharpen students test-taking
abilities and help guarantee admission to a top-tier college or
university.
14. Music Coach: Musicians can offer personal lessons for an
instrument they are skilled at playing. A mastery of reading
sheet music and writing music notes are essential for success.
Checking out a community center to organize a class or advertising online are good avenues to begin with when launching a
music teaching business.
For additional information on starting a home-based business, visit
http://www.homebusinessmag.com and http://expo.homebusinessmag.com/.

www.homebusinessmag.com

10/5/16 1:18 PM

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10/5/16 2:26 PM

AAJudgment
JudgmentRecovery
Recovery Business
Business isis Hot
and
andininDemand.
Demand.Heres
Hereshow
how to
to start
start your
your own...
own...

HH

ave
aveyou
youever
everwatched
watchedJudge
JudgeJudy
Judy or
or any
any of
of those
those mid-afternoon
mid-afternoon
court
courtTV
TVshows
showswhere
wherepeople
people sue
sue each
each other
other for
for unpaid
unpaid rent
rent or
services?
services?InInmany
manycases,
cases,Judge
JudgeJudy
Judyslams
slamsdown
down her
her gavel
gavel and
and barks
barks
orders
ordersatatthe
thedefendant
defendanttotopay
payup,
up, but
but here's
here's aa little
little known
known fact:
fact: the
the
court
courtdoes
doesnot
notenforce
enforcethat
thatjudgment.
judgment.And
And that
that goes
goes for
for non-televised
non-televised
court
courtcases
casestoo.
too.
That's
That'sright,
right,just
justbecause
because aa judge
judge orders
orders someone
someone to
to pay
pay aa debt
debt
doesn't
doesn'tmean
meanthat
thatperson
personisisgoing
goingtoto do
do it.it. Imagine
Imagine ifif someone
someone owed
owed
you
youa afew
fewthousand
thousanddollars
dollarsand
anddecided
decided not
not to
to pay
pay you,
you, regardless
regardless of
what
whata acourt
courtofoflaw
lawordered.
ordered.Would
Wouldyou
youknow
knowwhat
what to
to do?
do? Most
Most people
people
don't,
don't,sosothey
theywait
waitininfrustration
frustrationfor
forthe
thedebt
debtto
tobe
bepaid.
paid.
Christina
ChristinaSmiley,
Smiley,founder
founder ofof Sierra
Sierra Judgment
Judgment Recovery
Recovery and
and selfselfproclaimed
proclaimedopportunity
opportunity junkie,
junkie, learned
learned how
how to
to profit
profit from
from this
this little
little
known
knownmarket
marketofofunpaid
unpaiddebt
debtby
byhelping
helpingjudgment
judgment holders
holders collect.
collect. She
She
explained
explainedthere
therewas
wasvirtually
virtuallyno
no one
one who
who was
was providing
providing this
this service.
service.
And
And that
that once
once people
people had
had been
been
awarded
awarded these
these judgments...
judgments... 80
80
percent
percentofofthem
themwere
werenever
neverpaid.
paid.
This
Thisdiscovery
discoverycouldnt
couldnthave
havecome
come
atata abetter
bettertime;
time; Christina
Christina and
and her
her
husband
husbandTerry
Terrywere
werepart
partowners
ownersofofaa
carpet
carpet store
store and
and had
had amassed
amassed aa
large
largeamount
amountofofdebt.
debt.
They
Theyhad
hadthree
threesmall
smallchildren
childrenand
and
thought
thoughtthat
thatbybyowning
owningaastore
storethey'd
they'd
have
havemore
moremoney
moneyand
andtime
timefor
fortheir
their
family.
family.Initially
Initiallyit itwas
wasan
anexciting
excitingtime
time
forfor them,
them, but
but that
that dream
dream quickly
quickly
turned
turnedinto
intoa anightmare
nightmareofofdebt
debt and
and
endless
endlesshours
hoursatatwork,
work,as
as Christina
Christina
remembers,
remembers, "We
"We accumulated
accumulated
monstrous
monstrousdebt.
debt.We
Wewere
weretruly
trulyonly
onlyaa
few
few paychecks
paychecks away
away from
from being
being
homeless."
homeless."
And
Andthen
thenshe
shelearned
learned about
about the
the
big
bigmoney
moneyininsmall
smallclaims.
claims.Christina
Christina
focused
focusedononlearning
learninghow
how toto recover
recover
judgments
judgmentsfor
forpeople.
people. She
She says,
says, "It
"It
was
wastrial
trialand
anderror
errorfor
forsix
sixmonths
monthstotoaa
year.
year.I buried
I buriedmy
mynose
noseinincivil
civilcodes.
codes.
Christina
Christinacontacted
contacted aa number
number ofof
small
smallbusinesses
businessesininher
herarea
areatotosee
seeifif
they
theycould
coulduse
useher
herservices,
services,and
andas
asitit
turned
turnedout,
out,there
therewas
wasplenty
plentyofofwork
work
forfor her.
her. "These
"These people
people were
were
overjoyed
overjoyedtotogive
giveus
usallallofoftheir
theircases
cases
totocollect
collectand
andwere
weremore
morethan
thanwilling
willing
toto letlet me
me keep
keep 50%
50% ofof what
what I I
collected
collectedfor
forthem,"
them,"she
shesays.
says.
InInmost
mostcases,
cases,they
theyhad
hadfiled
filedaway
away
their
theirjudgments
judgmentsaafew
fewyears
yearsprior
priorwith
with
nonohope
hopeofofever
evercollecting
collectingon
on them.
them.
Christina's
Christina's
business,
business,
Sierra
Sierra
Judgment
JudgmentRecovery,
Recovery,gets
getsthat
thatmoney
money
back.
back. These
These people
people figured
figured they'd
they'd
never
neversee
seeany
anyofofthat
thatmoney
moneyagain,
again,
sosothey're
they'remore
morethan
than happy
happy toto pay
pay
Christina's
Christina'sfee.
fee.
Another
Anotherattractive
attractive aspect
aspect ofof this
this

service
service isis there's
there's no
no up-front
up-front cost to
her
her customers.
customers. Any
Any filing
filing fees or
costs
costs incurred
incurred by
by Christina
Christina are
reimbursed
reimbursed to
to her
her out
out of the
judgment
judgment once
once it's
it's collected.
collected. The
customers
customers don't
don't have
have to pay
anything
anythingout
out of
of their
their own
own pocket.
pocket.
From
From what
what she
she says,
says, this is
primarily
primarily behind-the-scenes
behind-the-scenes work,
which
which makes
makes itit an
an entirely
entirely nonconfrontational
confrontational business.
business. She
She does
everything
everything through
through the
the court
court system
from
from seizing
seizing debtor
debtor bank
bank accounts,
accounts,
garnishing
garnishing wages
wages and
and other
other income,
to
toplacing
placingliens
liens on
on property.
property.
One
One year
year after
after starting
starting the
judgment
judgment
recovery
recovery
business,
business,
Christina
Christina and
and Terry
Terry closed
closed the
carpet
carpet store.
store. Finally
Finally they
they could
could work
at
at home
home and
and have
have money
money left over
at
at the
the end
end of
of the
the month.
month. They've
been
been running
running Sierra
Sierra Judgment
Judgment
Recovery
Recovery for
for over
over 10
10 years
years and are
bringing
bringing in
in aa five-figure
five-figure paycheck
paycheck
each
eachmonth.
month. And
And the
the most
most important
important
aspect
aspect isis they've
they've got
got more
more time for
their
their kids.
kids. II can
can attend
attend their
their events
and
and my
my husband
husband gets
gets to
to go
go on field
trips
trips now
now -- he's
he's usually
usually the
the only dad
on
onthem.
them.
But
But the
the story
story doesn't
doesn't end
end there.
Christina
Christina wants
wants to
to share
share her
knowledge
knowledge with
with others
others across
across the
country
country as
as aa home-based
home-based business
opportunity.
opportunity.
She
She has
has put
put together
together aa judgment
judgment
recovery
recoverytraining
training course.
course. In
In addition,
students
students have
have access
access to
to aa National
Network,
Network, which
which can
can be
be extremely
extremely
helpful
helpful in
in cases
cases where
where the
the debtor
has
has moved
moved out
out of
of state.
state. Christina
also
alsoincludes
includes unlimited
unlimited support.
support.
The
The training
training course
course is
is on a
home-study
home-study basis
basis and
and itit teaches

Christina Smiley
Smiley

contact judgment
judgment holders
holders
how to contact
their business,
business, the
the steps
steps to
to
to get their
down aa debtor
debtor and
andsorting
sorting
tracking down
the paperwork
paperwork from
from the
the
through the
court.
Christina's
motivation
for
Christina's
motivation
for
this business
business opportunity
opportunity
sharing this
others isnt
isnt to
to get
get money
moneyfrom
from
with others
the course
course (a
(a one-time
one-time
sales of the
of $185.00,
$185.00, she
she only
only
flat fee of
enough to
to cover
cover the
thecost
costof
of
makes enough
producing course
course materials):
materials): she
she
producing
continue to
to develop
develop the
the
wants to continue
Network of
of judgment
judgment
National Network
specialists.
recovery specialists.
Anyone interested
interested in
in aa homehomeAnyone
business who
who really
really likes
likesto
to
based business
research could
could benefit
benefit from
from
do research
training course,
course, according
according to
to
this training
Christina. "This
"This business
business isisfilling
fillingaa
Christina.
niche. ItIt provides
provides steady,
steady,
true niche.
predictable home-based
home-based income
income
predictable
$5,000 -- $8,000
$8,000 per
per month
month on
on
of $5,000
There is
is no
no lack
lack of
of
average. There
customers and
and no
no foreseeable
foreseeable
customers
decrease at
at any
any time
time in
in the
the
decrease
says Christina.
Christina.
future," says
youd like
like information
information on
on
If youd
your own
own home-based
home-based
starting your
judgment recovery
recovery business,
business,
judgment
for their
their free
free guide
guide at
at
register for
www.recoverycourse.com. You
You
www.recoverycourse.com.
also
contact Sierra
Sierra
may
also
contact
Judgment Recovery
Recovery directly
directly by
by
Judgment
them at
at (912)
(912) 882-8190
882-8190
calling them
email Customer
Customer Support
Support at
at
or email
Support@recoverycourse.com.
Support@recoverycourse.com.

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SUCCESS STORIES

Support Health and Make Money

Fitness Fanatic Launches Work-From-Home Personal Training Franchise
By Sherilyn Colleen

P Zengerle has valued physical fitness

from day one, for the extensive physical
and mental benefits it offers. My wife
Nicole and I decided to open a private personal training studio from our home in 2011 and
its been growing ever since, he says. What
started out as a side business eventually took
off into a lucrative franchise helping entrepreneurs and health conscious individuals
around the country.
Just You Fitness is a private personal training studio focused on the unique needs of
each client. It is a great intimate atmosphere
for the client because unlike other gyms, there
are no people staring, no distractions, and no
waiting for equipment.
Prior to launching his fitness franchise,
Zengerle worked as a Physical Education
teacher and had years of experience working as a trainer at big gyms. Its amazing
how when you watch someone lose 20, 50,
or 100 pounds how it almost changes their

26

personality in a positive way! he

shares.
For a personal trainer, it is a
great opportunity because Just You
Fitness is the only personal trainJP Zengerle is the founder of Just You Fitness, a
ing franchise that is operated from
private personal training studio focused on the
a home. Online training courses
unique needs of each client.
and business support help with
branding, creating a website, getting
Customers are drawn to the company for their
ranked on search engines, figuring out effec- small, private atmosphere where it is comtive marketing methods, operating systems pletely focused on them.
and how to run a business.
I have a 1-year-old son and I get to
Trainers typically earn only 40-50% of each spend a lot of time playing with him during
session at a regular gym. However, with their the day since most clients prefer to train
business model, the trainer earns about 95% of either in the morning or evening hours,
the revenue, after expenses! With the compa- Zengerle says. Its also nice to be able to
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ness tax deductions! Zengerle looks forward
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Home Business November/December 2016

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Combining Glamour and Functionality

How Fashion Show Producer Turned a Necessity into a Thriving
Business
By Andrew Matthews

hile working backstage at New

York Fashion Week, Diana Wright
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on New Yorks Fifth Avenue. Securing Henri

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The founders most incredible business
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November/December 2016 | Home Business

27

10/4/16 2:09 PM

BUSINESSES & OPPORTUNITIES

Freelance Workers
Who Break the Mold
There Are Countless Opportunities to Explore for
Freelancers
By Billy Cripe, CMO at Field Nation

hen you think of freelancers,

whats the first thing that comes
to mind? It might be someone
who makes a living by writing, marketing, or
virtually assisting others, right? Most people
think of freelancers as professionals who work
in creative, business, or marketing services,
but thats not always the case. There is a whole
world of freelancers who work in other industries, but who are these people? First, lets look
at the term freelancer to get an idea of what
it really means.
A freelancer is someone who is self-employed and offers their services to a variety of
companies at the same time, rather than being
employed by a single company in a permanent
position. They are independent contractors
who have the freedom to set their own hours
and who must provide their own equipment to
perform the job.

A freelancer is someone who

is self-employed and offers their
services to a variety of companies
at the same time, rather than being
employed by a single company in a
permanent position.
That said, there are no constraints in the
definition about which industries freelancers
have to work in, and the advent of newer and
better technologies has only helped to make
the variety of industries broader. Here, we
take a look at a variety of freelance careers that
you might not have considered.

televisions, stereos, and other equipment. They might

also work with individuals
who need personal repairs
done or with businesses that
need their company equipment installed, maintained,
or serviced.

Freelancers are independent contractors who have the

freedom to set their own hours and who provide their
own equipment to perform the job.

Although most field service technicians find themselves utilized by large corporations, others
have found plenty of work on their own. With
the proper knowledge and skills, you can find
opportunities as a freelance field service technician, too.
Property Preservation Professionals
Like field service technicians, property
preservation professionals must travel to their
clients homes or places of business to perform the work. This category of professionals
includes:

Landscapers

Gardeners

Carpenters

Painters

However, not everyone who falls into this

category is a freelancer. For example, you can
hire a company rather than a single freelancer
to do your landscaping. Other people, like
gardeners, might fall under the category of

28

Freelancing means that youre

working independently with a variety
of businesses or in a number of
different industries.

Home Business November/December 2016

12-60_HBMWINTER16.indd 28

Though there are many employment avenues in this field, there are opportunities
for freelancers in the property preservation
industry as well.

Like eld service technicians,

property preservation professionals
must travel to their clients homes
or places of business to perform the
work.
Hospitality Workers
When you think of jobs in the hospitality
industry, you probably think of people who
work in hotels, restaurants, and casinos, but
some of these same positions can be performed on a freelance basis like private
caterers and event planners. Although you
wont find these people employed by hotels or
cruise lines, they can find work with businesses and individuals who require their services
on an as-needed basis.
According to BLS.gov, the event planner job
outlook is good and is expected to grow by 10
percent from 2014 to 2024. Event planners
make, on average, $46,490 per year, but the
potential is higher for individuals who run
their own businesses.

Field Service Technicians

Its commonly assumed that freelancers work from home. While this is true of
freelancers in certain positions, this doesnt
always hold true for every industry. Field
service technicians are one example of professionals who must travel and work on-site with
their clients.
A field service technician is someone who
provides maintenance and repair services
for various electronic issues. For example,
they might service computers, point-of-sale
(POS) systems, security systems, appliances,

domestic employee, rather than freelancer.

Health and Wellness Professionals

There are countless opportunities for
health and wellness professionals in todays
market, but few who think of going freelance.
However, its actually fairly easy to offer health
and wellness services on a freelance basis.
Examples of freelance careers in this industry
include:
Continued on page 30

www.homebusinessmag.com

10/4/16 2:09 PM

LOCATION:
MOUNTAIN OLIVE TREE IN
THE NATUR AL RESERVE
COMMUNIT Y ARROYOMOLINOS
DE LEN, SPAIN

LOCATION:
MOUNTAIN OLIVE TREE IN
THE NATUR AL RESERVE
COMMUNIT Y ARROYOMOLINOS
DE LEN, SPAIN

miracle of
our mountain olive trees.
Become the Olive Tree People.
The

It sounds crazy, I know: Trees that speak, communicate, and counterbalance us?
But what if they do and what if thats exactly what we humans need now more than ever to get
back into balance? Not so long ago hippies were ridiculed for hugging trees, but science has
since confirmed what an incredible impact that vibrations, energy, and the information that
trees provide can have on humans.
Since the advent of the internet, more and more
people have connected through social networks
and are increasingly losing the connection to their
own nature.
For the first time in history, Olive Tree People is
reconnecting people with their nature, that which
creates balance in their lives, and it makes no
difference whether they are on a mount of olives or
in downtown L.A. We are now building the network
through which millions of people will connect with
their nature.
Imagine if you had had a chance at the beginning
of the cell phone era to participate in building the
network of cell towers. Youd now be earning from
every single phone call and byte of data that now
passes through these networks every single second
of the day.
Well our towers are called OliveNetSets (olive
tree + olive transmitter) and our time is NOW.
We look forward to speaking with you!
Sincerely yours,

Why this is a successful idea: Immediately active

in more than 100 countries, no logistics, no product
transport, no regulatory approvals, already patented
technology thats one of a kind. Each user is simultaneously an active conservationist and is helping to
save a protected nature reserve.
For whom: Make money by protecting the environment, create customer loyalty through green values,
build a global business small or extremely large, up
to 60 % of people in Europe, USA and Asia already
use homeopathic remedies.
We are: Owners of 2.5 million m of olive trees,
founder of the cult label Oliveda, the greatest environmentalists in the region, the #1 investor in the
nature reserve mountain olive trees, founder of the
charity Brunnen fr Afrika, providing wells in Africa.
Become one of our top 10 leader:
leader@olivetreepeople.com
www.olivetreepeople.com

Thomas Lommel

There are only two ways to live your life. One is

as though nothing is a miracle. The other is as
though everything is a miracle. Albert Einstein
touch your nature

29_HBMWINTER16.indd 29

10/5/16 1:01 PM

BUSINESSES & OPPORTUNITIES

Freelance Workers Who Break the Mold

Continued from page 28

Wellness coaches

Personal trainers

Group fitness instructors

Dieticians

Public health educator

Keep in mind that you might need a degree

and/or certification to practice in one of these
areas, even if you are planning to work on
your own. Once you have those credentials,
however, working with private clients or with
a variety of companies is possible, since the
demand for wellness and education programs
has increased.
For example, while you can be employed
by a school or community organization as a
public health educator, you may choose to work
with a variety of companies on a contract basis
instead. You can charge for speaking at conferences, visiting schools to educate the students
about health and wellness, or collaborating
with specialists within a community to help
boost the overall communitys health.
As another example, a personal trainer may
work independently with several gyms and
companies in their area or with private clients
in their homes.
Teachers and Tutors
You might think of teachers as being
employed by various school districts, but more
and more teachers are taking their knowledge
and skills and turning them into a freelance
practice. For example, a previously full-time
schoolteacher might decide to go freelance and

Explore the opportunities available

to work for yourself with multiple
clients if you like the idea of going
freelance.
30

Maximize Productivity
start selling their own online training courses
or begin tutoring students in their home.
As a freelance instructor or tutor, youll have
more control over your rates to earn above the
average for employed teachers.

As a freelance instructor or tutor,

youll have more control over your
rates to earn above the average for
employed teachers.
Lawyers
Lawyers and paralegals often work at legal
firms, although some lawyers might choose to
start their own practice. Still, we dont generally
think of them as freelancers. There are lawyers, however, who work with various firms on
a freelance basis from time to time.
As described by Donna Seyle from
AttorneyatWork.com, freelance lawyers fill
the void between primary or in-house counsel
and legal process outsourcing. She goes on to
say that freelance lawyers, often play a handson role in the development of case theory, and
they can make court appearances and attend
depositions.
Although these contract lawyers were once
seen as less successful professionals, Seyle
points out that times have changed and there
is now more respect for lawyers who choose to
take the freelance route.
Freelance Careers You Didnt Think Of
Being a freelancer doesnt necessarily mean
youre a writer, designer, or other creative or
marketing professional. It simply means that
youre working independently with a variety of
businesses or in a number of different industries. There are countless opportunities for
freelancers in numerous fields, so dont be
afraid to explore the possibility of working for
yourself with multiple clients if you like the
idea of going freelance.
Billy Cripe, CMO at Field Nation (www.fieldnation.com) is passionate
about amazing technology that brings people together to accomplish
great work. He holds an MA in Communications and undergraduate
degrees in Philosophy and Political Science from Northern Illinois
University. He has a background in development for content and
collaboration systems and agile product management. His experience
ranges from leading marketing teams at startups to the Fortune 100.
He has since found his home in strategic marketing for cutting-edge
technologies. Billy is a published author on the topics of information
management, marketing strategy, enterprise collaboration and the
ethics of artificial intelligence.

Home Business November/December 2016

12-60_HBMWINTER16.indd 30

As someone who has been selfemployed since the age of 23, Bella
Bambino founder Rebecca Barlow has
run into every bottleneck and inefficiency
you could possibly imagine. Along the
way, shes learned a few major lessons:
One, shes learned that theres no magic
potion to increase the need to be more
productive instead, its something
shes had to figure out over the years.
Second, shes learned that sometimes,
its a matter of waiting it out when its
become difficult to be productive and get
things done. However, when she hasnt
had the luxury of waiting it out, shes
learned some crucial tips to maximize
productivity:
1: Delegate! Take a good look at
each of your employees strengths and
weaknesses and delegate accordingly.
You cant do everything on your own
there are no self-made millionaires
only team-made. If you dont yet have
a team of staff working for you, look
into outsourcing. Virtual assistants are
awesome! You can outsource tasks like
bookkeeping, and things that will free you
up to be creative and focus on building
your business.
2: Stop checking email rst! Were all
guilty of opening up the email first thing
in the morning or right when we get to
our desk. Most of the time, emails arent
time-sensitive and can wait until later.
Tackle the most important tasks of your
day first thing in the morning! Then, you
will have all the time you want for emails
and social media!
3: Two-minute rule! This is something
I read about a while ago and it really
works. If something takes less than two
minutes, do it now! Youll be surprised at
how many tasks take under two minutes,
and you will clear a lot from your to-do
list very quickly if you follow this rule.
4: Exercise! In order to be at maximum
productivity, you must take care of
yourself first. Ideally, you should exercise
in the morning and spend a little time in
prayer or meditation and focus on how
you want the day to go. Tony Robbins
calls this priming. Take some time for
yourself every morning before you start
working to set the tone for your day
youll be surprised at how much more
productive you are when you put yourself
first!
5: Set the tone! Whether youre working
from home or an office, make sure to
have a dedicated space for creativity and
workflow. I like to light a candle, and put
some background music on.
Visit http://www.bellabambinonannies.com.

www.homebusinessmag.com

10/4/16 2:09 PM

How To Make Money

With Non-Lethal
Self Defense Products?
For 29 years, 1000s of people have made $5000,
$10,000 a month and more by selling the 500+
much in demand, non-lethal, self-defense
products provided by Safety Technology. Here are
7 WAYS you can make money with our products.

6. SELL TO BUSINESSES - Sell surveillance cameras to

convenience stores; stun batons, Tasers or metal
detectors to bars and nightclubs; pepper sprays or
personal alarms to hospitals for their nurses, etc. All
these things have been successfully done by other
Authorized Dealersplus more!

1. SELLING AT GUN SHOWS - There is no better way to

sell anything, then face to face. Selling at gun shows
allows you to put your products in front of people who
are definitely interested in defending themselves, their
families and their home.

7. SELLING ON THE INTERNET WITH YOUR OWN

WEBSITE Without a doubt, selling on the Internet is the
best way to reach the largest number of customers. We
can even build a money making website for you and
teach you how to sell on the Internet.

2. HOME PARTY PLAN SELLING - Yes, just like Pampered

Chef or Tupperware! Except you get to keep all the
money. You dont have to accept a paltry commission
from the mother companyyou are the company. All the
profit is yours!

There are many other ways to sell these self-defense and

surveillance products. How would you sell them?

3. SELL AT FLEA MARKETS AND SWAP MEETS - Another

great way to get the products in front of people. The
advantage here is costs less and can do it at the same
spot every weekend. Some flea markets even allow you
to set up permanent displays.
4. SET UP ROUTE OF GUN STORES, PAWN SHOPS, NAIL
SALONS, BEAUTY SALONS - We suggest starting with our
pepper spray displays as a way to get your foot in the
door. Great way to receive residual income...money on a
regular basis because the stores reorder.
5. AUCTION SITES, SUCH AS EBAY AND AMAZON - One
way to get your products exposed to a very large number
of buyers is to sell on eBay and Amazon. Not only are the
auction sites good for selling products, but also lead
generation.

11_HBM1215.indd 11
15_HBM0616.indd
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15
31

Authorized Dealer at Gun Show

There is no fee to do business with us. Visit our

website at www.helpdefendpeople.com to
discover how you can help people defend
themselves, their loved ones and their homes.

10/13/15
3/29/16
10/3/16 2:45
9:18
5:04 PM

SUCCESS STORIES

Think Outside
the Box
Self-Made Multimillionaire Has Worked from Home
(Online) Since the Age of 22
By Trace Patterson

n the early 90s at age 20, Andrew

Greenstein stuttered so severely that he
could barely say his own name without a
violent struggle. Believing the corporate world
would never accept him, Greenstein launched
his own online term paper assistance site in
1994 (www.fastpapers.com and hundreds of
others like it). By 1996, he had developed quite
an operation from his small New Jersey condo
via a dial-up modem. He had sales coming in
globally, phones ringing off the hook day and
night, and staff around the country working
for him. He never had to say a word. It was
all digital. Greenstein worked as many as
125 hours per week perfecting the art of the
Internet sale, specialized in search engine
placement long before it was called SEO, and
was a multimillionaire by the time he was 25.
He had created what were then unique online
marketing strategies to dramatically increase
website traffic with hardly any advertising
budget at all. Long before Google was a household name or placed any importance on backlinks, Greenstein saw the practical importance
of getting large volumes of relevant sites to
refer their visitors to his own.
Before launching the term paper assistance
sites, Greensteins only work experience was
the high school jobs he had at supermarkets
and fast food chains. He acquired a degree in
marketing and business but knew he wanted
so much more. He shares, I always saw couples in their 20s and 30s so concerned about
money, budgeting, and whether or not they
could pay their bills. I wanted to simply create
my own income streams and make enough to
live such that I didnt have to worry whether
the lobster cost more than the crab on the
menu.
Greenstein squashed most of the competition in his industry and by the year 2001, he
had sold his business for millions and retired
at the age of 28 with a plan to invest his
huge nest egg in tax-free municipal bonds and
live luxuriously off of the interest. He traveled
the world, participated in unique charities,
and even retired his own parents to Florida.

32

On the side, he created a

self-run search engine:
Azoos.Com. While not very
efficient, the search engine
cashed in on that eras paid
site submission phase and
brought in an extra easy
$70,000/year while retired.
He dabbled in sites like
ChargebackPrevention.
com to help online credit card merchants learn to
prevent revenue loss from
chargebacks but, mostly,
he spent those years doing
what so few ever get to do:
enjoying his success.

Be the boss youve always

dreamed of. For me, that boss
is smart, thinks outside the
box, but is also relaxed, fun,
forgiving, and willing to laugh
and let go.
Since then, Greenstein has disciplined
himself to overcome his stuttering problem,
began doing motivational speaking from time
to time, and has raised two children who
are now in their tweens and teens, and has
gone back to work at home while theyre
in school. He now runs a successful resume
writing site (ResumeWritingGroup.com) and
has built 3 unique mansions he rents out to
high-end tourists in the Orlando, FL area for
vacations and family reunions. Most incredibly, he markets those 3 mansions strictly
online using the same tactics and strategies
that made him successful in the first place.
His game-themed estate home The Great
Escape Lakeside (GreatEscapeLakeside.com)
is on 10 privately gated acres, sleeps up to 45
people, and has been featured on Fox News

Home Business November/December 2016

12-60_HBMWINTER16.indd 32

Andrew Greenstein, a serial entrepreneur, dees mainstream

ideas about business and generates income from the comfort
of his home ofce.

and in The Guinness Book of World Records.

His other estates have been on HGTV and
in major travel, decorating, and other magazines. Greenstein says, Just a few years ago, I
never couldve predicted I would own homes
with laser mazes and escape rooms or
that Id be marketing them as vacation rentals
around the world.
Greenstein remarks, I think outside the
box and try not to be a stringent, stressed
planner like so many other entrepreneurs. I
believe life is about being in the moment and
just having FUN. When I live, love, and let go,
ideas flow more freely. I dont think time flies
when youre truly having fun. People get into
routines, and then wonder, Where did the
year go? but when your days and weeks
are filled with truly unique experiences, you
look back at last month and say, Wow, that
seems like so long ago now, so many experiences ago.
Since 1994, Greenstein has worked only for
himself at home. His goal is to never hold
any kind of corporate job and to continue to
defy mainstream ideas about business and
marketing, doing things his own way to
generate his own income when, where,
and how he wants. He advises, Be the boss
youve always dreamed of. For me, that boss
is smart, thinks outside the box, but is also
relaxed, fun, forgiving, and willing to laugh
and let go.
www.homebusinessmag.com

10/4/16 2:09 PM

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10/3/16 9:20 PM

MARKETING & SALES

Kick-Start Your
Advertising Campaign

with Key SEO Tactics

The Absolute Basic Principles of Getting Traction in
Search Engines
By Tim Schmidt

nternet Marketing is perhaps the most

important part of any businesss advertising campaign these days. If you arent
marketing online, you are allowing your competition to literally steal business from you.
Every day, tens of millions of people log onto
the Internet to buy products. This number
is growing every single passing year. Just last
year, on Black Friday, the Internet did more
gross sales volume in comparison to retail
outlets for the first time ever.
Think about the last time you were looking
for information where did you look for it?
When is the last time you took your search to
the Yellow Pages? Odds have it you went
to your favorite search engine. Whether that
was Google, Yahoo, Bing, or another search
engine, you most likely went online to find
out information about a product or service.
Perhaps you were reading reviews about a
particular vehicle you are looking to purchase,
or maybe you are looking for the top rated real
estate agent in your local vicinity.
Whatever the reason for your search, you
are bound to pull up answers. The Internet is
literally the Manhattan of advertising. More
people are being enraptured by the Internet
on a daily basis than even cable television. The
demographics are all over the board; people
from all walks of life turn to the information
superhighway to conduct searches, buy products, and make decisions.
If you own a business, and do not have an
Internet presence, you are not being found
or keeping up with the trends of today. Time
and time again I speak with business owners
who spend money on print ads who cannot
tell me a ballpark return on investment for
their efforts. With Internet marketing, and
particularly with SEO, not only can you track
a proper return on investment, but you can
also get an exact read on the number of people
who have seen your website on a daily basis.
You can see what their actions were, get an

idea of how many pages

they viewed, and see how
much time they spent on
your website. From there,
you can dial in your efforts
and scale them to enhance
the user experience.
Search engine optimization is the function of promoting a

Im here to give small

website to increase the number of visitors which are received
business owners some
by the website coming through the search engines.
basic SEO tips that can help
immediately boost search
engine presence. If gaining
extra traffic from organic, evergreen sourc- many components which are included in SEO,
es such as Google, Bing, Yahoo, and even which range from the words on your page to
YouTube would be beneficial for your busi- the method in which other sites associate with
ness, follow these steps and watch your traffic you on the Internet. In some instances, SEO is
only a problem of ensuring that your website
increase exponentially.
is developed in a manner which can be understood by search engines.

An engaging welcome
video goes a long way
in letting your potential
customers know about
your home business.

If you are a beginner and need to beef up

your information on SEO, this will give you
the basic guidelines you will need to give your
business a fighting chance to compete locally,
nationally, or globally. Of course, not all SEO is
equal, and hiring an expert is the logical next
step, but I can show you what you or someone
in your office can do in order to have the
absolute basics down to a science and foster
an environment where your website is viewed
as healthy in search engines and can maximize
its potential.
First off, search engine optimization, or
SEO, is the function of enhancing and promoting a website to increase the number of
visitors which are received by the website
coming through the search engines. There are

Tip #1: Keep it Simple.

Use WordPress as a content management
system platform for your website. Its the most
user-friendly platform currently offered and
it makes updating content a cinch. If anyone
in your business can use Microsoft Word or
Excel, they can use WordPress. Its easy to
update the website to change store hours,
update policies, or just let people know about
promotions.

Most SEO experts

will suggest your target
keyword appear on your
website between 1% and
2% of the overall number
of words.

Search engine optimization is about developing websites which are search engine-friendly, and improving the website for viewers as
well. People like to read compelling content
Continued on page 36

34

Home Business November/December 2016

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10/4/16 2:10 PM

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10/3/16 9:21 PM

MARKETING & SALES

Kick-Start Your Advertising Campaign with Key SEO Tactics

Continued from page 34

and view rich media (videos and

photos) that engage them. Does
your website engage your audience?
It is important to understand and
comprehend that these values are
linked with each other and work
together.

Tip #2: Capture Your

Audience with Video
An engaging welcome video goes
a long way in letting your potential customers know about your
home business. It also makes them
feel welcome. Having a clear-cut
voice behind the site provides trust.
Facebook is also a great place
People shy away from doing busito not only have a presence, but
ness with websites that have no
to advertise locally for free. You
clear owner or accountability figcan target people in your area with
ure for the actions that take place
Facebook ads. Not only that, but
on the site. Create trust by telling
you can announce promotions to
Use WordPress as a content management system platform for
your visitors who you are and how
your followers and fans.
your website.
you operate. While they watch the
My favorite up-and-coming way
video, they are also staying on your
to create a following is Instagram.
are
alive
and
well
when
you
are
active
with
website for a longer duration of
Not only does Google love when you have a
time; something that Google loves and has social media updates.
link from these very high authority websites,
factored into their algorithm is the amount of
Updating social media frequently and but if you use relevant hashtags, you can gain
time people spend on websites.
sharing content will create signals to search followers and organic traffic to your website.
Of course, you need to present content engines that notify them that you are active Every small business can gain a following.
on your website that not only engages your and marketing your home business online. Ive seen gyms, bakeries, restaurants, personal
audience, but that is also written well for Search engines do NOT like dormant busi- trainers, and real estate agents use this platsearch engines. Your keyword (you probably nesses. If you have a website, or social media
have multiple variations of keywords not
everyone uses the same search strings to find
the same product) density must be proper and
your keywords must appear on your website in
order to give your business a chance at gaining
search engine real rankings. Most SEO experts
will suggest your target keyword appear on
your website between 1% and 2% of the overall
number of words.
Tip #3: Content is King
Again, your content must not only engage
your audience, but it also must keep the search
engines in mind. If your content lacks the
proper use of keywords, you are not giving
yourself a chance. When people hire an SEO
agency, the more advanced tactics include
using these keywords in title tags as well
as optimizing images, including geo-tagging
them for local relevancy.
These days, everyone must have a social
media presence. Social media is quickly
becoming the most important factor in whether a business will sink or swim online. A
social media campaign not only shows Google
that you exist, but it shows them that you

36

Google Plus will also be a login

you can use for YouTube. Get a
promotional video on your YouTube
channel and link it to your website.
YouTube also allows you to use your
channel to link to all of your other
associated social media properties.
This gives your site a massive boost
as well. Do not overlook the power
of YouTube, because when people
Google your business name, your
promotional video will most likely
show up on page one. Why? Because
Google owns YouTube.

Google literally mails a postcard to each and

every business registered on Google Plus to conrm
that they are indeed at the location they mail it to.

presence, and you do not update the websites

frequently, you are way behind the eight ball.
Tip #4: Social Media is a Must
Here are some tips that will help boost your
social media presence and clarify which social
media platforms are the ones you need to
have a presence on if your company wants to
succeed online.
For starters, go out and get a Google Plus
(Google My Business) page. This is the most
important part of any campaign. Google literally mails a postcard to each and every
business registered on Google Plus to confirm
that they are indeed at the location they mail
it to. Once confirmed, the business gets extra
credibility from Google.

Home Business November/December 2016

12-60_HBMWINTER16.indd 36

form to talk about successes, share photos,

and motivate others with a ton of success.
People love photos, so share them.
These are absolutely FREE methods you can
utilize to boost the search engine presence of
your business. If you are looking for anything
fully managed and much more advanced,
please feel free to reach out to our company
for a risk-free proposal and full search engine
analysis.
Tim Schmidt is a pioneer in the Internet Marketing industry, with
experience in SEO dating to 2001. In addition to operating a Digital
Marketing Agency that consults businesses of all sizes, he also
owns various e-commerce businesses, speaks routinely at industry functions, and writes for many online publications including the
Huffington Post, Social Media Today, Business.com, and many more.
Contact Tim if you need any help with your online marketing strategy.
Visit http://www.searchengineoptimizationexpert.com/.

www.homebusinessmag.com

10/4/16 2:10 PM

A Fully Automated Business

2 Sales a Month Can =

$100k a Year
Industry Leaders Gail Rahill & Sally
Darling Introduce A Marketing
System That Has Their Team Banking
$2k-$22k Commissions per Sale!

tremendous compensation plan, and our

team has a really successful marketing
system that we all plug into.

Starting a home based business can be a

tricky venture. There is a lot involved and
it takes considerable skills and
knowledge to navigate what are, at times,
turbulent waters.
But, having the opportunity to lock arms
with two industry leaders who have over 33
years of combined network marketing
experience, and who have already led
teams to great success, makes these
waters much calmer. Add to that the ability
to simply plug into a Fully Automated
Marketing Success System that features
fully paid magazine advertising and these
leaders closing your sales, and the waters
become downright smooth sailing.
Introducing the TDi Pros Team, led by Sally
Darling and Gail Rahill. With many years of
experience in the network marketing
industry, Sally and Gail have learned
exactly what it takes to be successful.
Long-time business partners who both left
the corporate world to take advantage of
the opportunity to work from home with their
children, they have transformed countless
hours of hard work, research, and trial and
error into a formula that works for everyone.
And theyve taken that formula and refined
it into an automated system for their TiDom
Inc. team. TiDom is an abbreviated form of
the words time freedom and it describes
perfectly what members can achieve when
they join this top-tier business with Sallys
and Gails team.
This is such a powerful business, one
team member says. TiDom has a

37_HBMWINTER16.indd 37

With TDi Pros:

~Your National
Advertising Is Purchased For You!
~Your Professionally Written Prospect
Email Campaign Is Done For You
~Your Sales Are Closed For You By
Industry Leaders
~YOU Bank Commissions Of $2,000$22,000 Per Sale!

www.TDiPros9.com
team member. The advertising is done for
us, and best of all, I dont have to close my
sales. That is such a huge relief! Its so great
to have a roadmap. It takes the guesswork
out of running my business.
Gail explains, We have made it as turnkey
as possible. Weve eliminated the things
that cause people to fail and are completely
committed to our teams success. It doesnt
matter where you are in our organization. If
you are on our team, youll receive our full
attention.

"Sally and I created TDiPros with one

thought in mind," Gail says. "And that
thought can be communicated with one
word. Success. Quite simply put, Our
Vision Is Your Success."
- Gail Rahill

Gail says, Its great to be making this

money, but whats even better is investing
in our team members success by buying
each of them advertising so that they can
hit the ground running. Its a big reason
why our team duplication is so high.

TiDOM offers a wide range of product

packages that appeal to people who
desire to improve the overall quality of
their financial and personal "health."
"I love the products that are available,"
Sally says. "I have been using the
health and wellness platform to meet
my fitness goals for this year, and I'm
on track to do just that. I'm thrilled."
- Sally Darling

Sally and Gail are so committed to their

members success that they invest 20% of
their commissions to buy advertising for
new members.
And, as part of their
marketing system, they teach every new
team member to do exactly the same for
each of their new members. When you
invest in advertising, says Sally, your
income grows exponentially, so we teach
our members to follow this simple strategy.
Duplication is all about simplicity.

To learn more about how you can earn a

substantial income with TiDom Inc. on The
TDiPros team, visit www.TDiPros9.com

The teams National Advertising Co-op

reaches 5.5 Million readers. And, to complete
the process, Sally and Gail close their team
members sales! This is a complete system
that works for everybody, says a TDI Pros

The One-Two Punch

1. We Advertise For You.
2. We Close the Sale For You.

10/3/16 9:22 PM

Boost Mood with Essential Oils

SUCCESS STORIES

Coreena DAlessandro Provides a Fresh Take on Aromatherapy

By Sherilyn Colleen

assage, bath salts and aromatherapy candles may be great mood-altering treatments to use at home,
but Aromatherapist Coreena DAlessandro
creates a better alternative for a busy woman
on the go.
DAlessandro believes that aromatherapy
should fit perfectly into modern life: stylishly,
effectively, and considerately. The entrepreneur held a passion for essential oils and
aromatherapy, but struggled with the current
delivery methods that were dated, messy,
and overpowering. DAlessandro decided to
team up with longtime friend and fine jewelry designer Marianne VanderWall to create
the COR Pendant: a sleek, elegant and forward-thinking pendant that helps introduce
the centuries-old practice of aromatherapy to
a new generation of women who are taking
control of their health.
Passionate about toxic-free lifestyle practices, as well as essential oils and their natural benefits, Coreena DAlessandro wanted
to offer women a fashionable accessory that

38

could help them naturally feel calm, stay

focused and harness energy when necessary.
With this in mind, striving to craft an alternative to the plastic aromatherapy inhaler used
throughout the industry, she partnered with
Marianne, in an effort to create a beautiful and
sophisticated solution for the modern woman
who has an appreciation for style and health.
Through this partnership came the creation of
the luxurious and clever Cor Pendant + Cor
Wick innovation.
We chose specific blends of crisp, clean
and sweet essential oils that specifically elevate mood, says DAlessandro. We wanted
this to be a timeless fashion piece that was also
functional. This pendant is not only elegant,
but the essential oils provide the wearer with
endless benefits.
DAlessandro believes that Aromatherapy
can help instantly improve your mood. Since
the human brain can register scent twice as
quickly as it can pain, the aroma of essential
oils bypasses everything and goes straight to
the nervous system, allowing direct access to

Home Business November/December 2016

12-60_HBMWINTER16.indd 38

Coreena DAlessandro and Marianne

VanderWall, Founders of Cor Pendant.

the part of the brain that controls emotion

and memory.
Representing a path for the woman with
a contemporary and modern aesthetic to a
healthier and toxic-free future, Cor Pendant
was designed to introduce and educate
consumers on the effects of essential oils
and to provide an alternative to synthetic
fragrances. Today, the COR pendant can
be found in retailers and spas nationwide
and DAlessandro is closer to her goal of
helping women live better and feel better.
Visit https://corpendant.com/.

www.homebusinessmag.com

10/4/16 2:10 PM

Taste for the Exotic

Students from the Dominican Republic Launch Juice Line in America
and Provide Opportunities for Local Farmers
By Laura Baumgartner

he idea for Carib Exotic began

when Luis Solis and Cristian Robiou
were attending school in the United
States. They noticed the juice offerings did
not match the quality of flavor or experience
they had grown accustomed to while growing
up in the Dominican Republic. They had
always enjoyed natural, fresh-tasting, nutrient-packed tropical juices. Not fans of simple
orange or apple juice, Solis and Robiou wanted
to bring the exotic to the U.S. in the healthiest
and freshest way possible.
In addition to bringing the exotic flavors
from the Caribbean to the U.S., they also
wanted to create opportunities and economic stability for their treasured island, the
Dominican Republic.
For Carib Exotic, this process starts with
local and small farmers.
On a trip home to the Dominican Republic
after college, I noticed that many farmers were

www.homebusinessmag.com

12-60_HBMWINTER16.indd 39

leaving their tropical fruits in the field to rot or

selling them roadside for pennies, says Solis.
But, in the United States, these fruits sold for
several dollars apiece.
By purchasing fruit directly from the farmers, Carib Exotic gives them access to different markets they otherwise would not be able
to reach. It also aids in financing specific food
and beverage certifications for the farmers,
such as an organic certification.
After creating sample flavors and taste testing with friends, the duo did more research
and found out about a new technology called
HPP that preserves the juice without killing
the freshness nor the nutrition.
Carib offers exotic flavors that a lot of
immigrants grew up with, but are not available in fresh form in the U.S. Some of the exotic flavors are: passion fruit, starfruit, guava,
and acerola, which is the fruit with the highest
amount of Vitamin C and antioxidants on

Luis Solis is the co-founder of Carib

Exotic, a healthy and fresh-tasting juice
line.

the planet. Carib Exotic beverage company

includes two tasty juice lines Lite and Cana.
The Lite line is full of nutrition yet low in sugar and calories, and only features five natural/
organic ingredients. The Cana line uses raw
pressed cane juice as a base.
Carib Exotic recently came out with a new
coconut water line. The coconut water is never
heated and they are able to do this by using
lime juice as a natural preservative. Solis and
Robiou want to market this line as a natural/fresh alternative to highly processed and
chemically enhanced sports recovery drinks.
Visit http://www.caribejuice.com/.

November/December 2016 | Home Business

39

10/4/16 2:10 PM

HOME OFFICE

Professional Spaces
for Home Businesses
Alternatives to Foregoing the Home Office and
Renting Straight Space
By Leslie Libeskind

Videoconferencing
Videoconferencing is
another service typically
offered by office centers.
Having this technology
available for use can be huge
for the home business owner, who may not have the
Yet most home business owners, at one
An alternative to the huge cost and commitment of forgoing the home
equipment or technology
point or another, find themselves in the awkofce and renting straight space are ofce centers.
available at the home office.
ward position of needing a more professional
Contracting this type of serspace to meet a client or hold a conference.
on hand to welcome clients and answer phone
vice also results in a greater cost savings in the
Additionally, some feel uneasy about using
calls. In general, office centers are staffed faciltravel expense category.
their personal residence as their business
ities, so there is usually someone present to
mailing address. And while they might not
lend a hand when business might not be runPeople
need to go too far for coffee either, some
ning as smoothly as youd expect, and youre
Another benefit to office centers are the
home businesses are less interested in investbeing pulled in one direction but something
people. Most office centers offer a receptionist
ing hundreds or possibly thousands of dollars
else needs to be taken care of simultainto equipment like copiers or
neously. At these times, having a proconference phones, unless they
fessional staff member available to work
prove to be absolutely crucial to
Most workspaces usually allow you to
with a client rather than an impersonthe business. For the home busial voicemail greeting can make a huge
sign up a month at a time (as opposed
ness owner dealing with these
impact on your retention rates.
to a requirement of potentially years if
challenges, there is an alternative
The people who work at an office
to the much bigger cost and comsigning a lease for straight space).
center can also offer another intangible
mitment of forgoing the home
benefit interpersonal interaction. One
office and renting straight
of the biggest downsides of working
space office centers.
from home is the isolation some people feel, especially those who might
Virtual Office Packages
have been used to the hustle and
Office centers are a great
bustle of a traditional office and now
option for business owners
only keep the company of their pet.
who work from home but occaIn many office centers, a warm sense
sionally need to step it up proof community is cultivated, and busifessionally. These workspaces
ness professionals can choose to be
oftentimes offer virtual office
as involved (or not) with their work
packages that include a proneighbors. Having a public space to
fessional mailing address, promeet with clients as opposed to
fessional telephone answering
your personal residence, where it
service, and as-needed access
might very well only be the two of you
to conference rooms or smallmeeting offers a safe alternative.
er, one-on-one meeting rooms
complete with water, coffee
No Long-Term Commitment
and the like. These ameniOne of the best attributes of using
ties can prove critical for the
a virtual office package at an office
home business owner to concenter is the commitment, or lack
Ofce centers are a great option for business owners who work
duct business with the utmost
from home but occasionally need to step it up professionally.
professionalism.
Continued on page 42
uch can be said about the pros
that come with working in a home
business. The dress code is usually
relaxed, the commute is a breeze, and typically
you dont have to travel further than down the
hall or up the stairs to the kitchen to get a bite
to eat for lunch.

40

Home Business November/December 2016

12-60_HBMWINTER16.indd 40

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10/4/16 2:11 PM

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HOME OFFICE

Professional Spaces for Home Businesses

Continued from page 40

thereof. Most workspaces usually allow you

to sign up a month at a time (as opposed to
a requirement of potentially years if signing
a lease for straight space). Within this timeframe, you have the opportunity to test the
waters, and see what types of services make
sense, and what changes you might want to
make in the future, based on your ever-growing business.

Having a public space

to meet with clients as
opposed to your personal
residence, where it might
very well only be the two
of you meeting offers a
safe alternative.

Desirable Address
Office centers also offer the opportunity
for a home business to gain a more desirable
address, without the hassle of moving. Should
a need arise where the home business needs
to either have a mailing address or office in
the city, home business owners can reach
out to office centers in their desired geographic market and contract for the necessary
requirements again without the long-term
commitment.

Should a need arise

where the home business
needs to either have a
mailing address or ofce
in the city, home business
owners can reach out
to ofce centers in their
desired geographic market
and contract for the
necessary requirements.

Home businesses offer many perks, but do

have some shortcomings. When a home business owner needs a more professional space
or other professional services, an office center
is a great addition that, more often than not,
leads to further business success.
Leslie Libeskind is president and owner of Highland-March
Workspaces (www.highland-march.com), located in Braintree,
Mansfield, and Quincy, Massachusetts. She can be reached at
leslie@highland-march.com.

42

5 Affordable Tools for Businesses

Small and mid-sized businesses depend on affordable, reliable, and flexible
software solutions to keep
everything running smoothly. But how do you choose
which one is right for your
business with so many
available options? Were
here to help.
Below weve compiled five
affordable tools that will supercharge your companys
efficiency. Each product is
easy to learn, economical,
and will help you and your
team become more productive and energized.
Trello
With Trello, employees at small businesses can create projects and move
them along a timeline of completion-status steps. Its the easy way to manage
projects, regardless of the size of your team. Trello lets you create and label
tasks, assign members to certain projects, attach relevant files to the task
card, and create checklists. Trello makes it possible to collaborate on projects
from an entire world away.
JotForm
Need an easy way to collect and manage data? JotForm makes online form
creation simple, whether you need a contact form, registration form, survey,
or lead collection form. As long as youre able to drag and drop form fields
with your mouse, then you can create online forms using JotForm. It should
be a staple for data-hungry small businesses, and it integrates with dozens
of CRMs, email marketing services, and payment gateways.
FreshBooks
FreshBooks accounting software is absolutely perfect for small businesses,
with features like recurring invoices, automatic bank importing, and advanced
time tracking and billing. The end result? Your business gets paid faster and
with less hassle. Its also very reasonably priced compared to most accounting softwares, which is ideal for smaller companies.
HipChat
HipChat is so easy and robust that you might not even need email anymore
to communicate. Upload files, direct message, or chat in designated team
chat rooms instantly. It also makes remote work easier than ever, turning
any living room into a full workstation. If your company offers employees the
opportunity to work remotely, youre going to need HipChat to keep communication strong.
Box
Box is a must-have for small businesses focused on productivity, allowing
you to access your files anywhere, anytime, and from any device. Now you
can travel anywhere, or run a completely remote team, and have all of your
files at your fingertips. The company was an early pioneer of cloud storage,
and now more than 275,000 businesses rely on Box around the world.
Theyre also touted for being the most secure cloud provider, with SSAE 16
Type II compliance and 256-bit encryption.
Although the tools above are great for small businesses, they really work well
for organizations of all sizes which is important if youre growing and dont
want to change processes down the road. Each one will free up your time so
you can enjoy a productive, headache-free winter.
Chad Reid is director of communications for JotForm (https://jotform.com), a popular online form building platform.

Home Business November/December 2016

12-60_HBMWINTER16.indd 42

www.homebusinessmag.com

10/4/16 2:11 PM

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10/3/16 9:28 PM

Shark Tank: Secrets to Success:

How to Propel Your Business from
the Tank to the Bank
By Michael Parrish DuDell

HOME OFFICE

ABCs hit show Shark Tank has a new book,

Shark Tank: Secrets to Success: How to Propel Your
Business from the Tank to the Bank (Kingswell;
Paperback original; $14.99 US/$16.50 CAN;
Ages 18 and up ISBN: 9781484723258/eBook:
9781484777794). The critically acclaimed Emmy
Award winning reality series has reinvigorated
entrepreneurship in America, inspiring count- less
fans to build and grow the company of their dreams.
But it takes more than landing a deal with a Shark
to turn a fledgling company into a national brand.
In his second book for the show, author and
entrepreneur Michael Parrish DuDell (Shark Tank
Jump Start Your Business) goes behind-the-scenes to

Ignite the Secret: 19 Lessons for

Business and Life
By Charles Horton
For many people, graduating from high school or
college is the first step before facing new and unfamiliar challenges in lifepersonal, professional or
academic. The hardest part about changing your life
is knowing how to start. Ignite the Secret: 19 Lessons
for Business and Life (Brown Books Publishing
Group) by Charles Horton equips grads with tools
that will empower them to take that first stepand
all the steps that follow.
Successful entrepreneur, CEO, life coach and now,
debut author Horton is the owner of the Firewalking

PLAY BIGGER: How Pirates,

Dreamers, and Innovators Create
and Dominate Markets
By Al Ramadan, Dave Peterson, Christopher
Lochhead, and Kevin Maney
How did companies such as Uber, Salesforce, 5-Hour
Energy, Netflix, and IKEA dominate their markets while
the competition never came close? Each created and
designed an entirely new category of business. Why
did Microsoft fail to win much market share for Zune,
Windows Mobile and Bing, despite spending billions?
Because its virtually impossible to unseat a category
leader. How do you spot a company thats going to
be an enduring and valuable category king? Look at
timing. In a remarkable finding based on data analysis,
category winners that go public six to 10 years after
founding create the greatest long term value. (And, in
a related finding, the long-term value of a startup has

44

Home Business November/December 2016

12-60_HBMWINTER16.indd 44

reveal the untold stories of some of the most memorable and notable companies from the show.
Discover how Wicked Good Cupcakes grew a
small, local bakery into a multimillion-dollar organization. Find out how Tipsy Elves used a popular
search engine to build an influential community
of passionate consumers. And learn how Grace
and Lace turned a simple product into a powerful
vehicle for social change. Learn fascinating details
and where are they now fun facts about these
companies and many other entrepreneurs featured
on Shark Tank.
From practical business tips to unforgettable
anecdotes and experiences, Shark Tank Secrets to
Success provides readers with a playbook for success
custom designed by some of Shark Tanks most
successful entrepreneurs. Its the perfect guide for
ambitious businessmen and women who want to
start and grow a thriving company.
Institute of Research and Education (F.I.R.E.) and a
certified master firewalk instructor one of only
nine in the world. He travels the world helping people transform their reality and realize their dreams.
Its what makes me happiest. I love helping others,
he says. Im really passionate about nurturing that
transformation and seeing people succeed. Now,
Horton has condensed 19 of the most valuable
lessons he has learned in his own personal and professional life into a small, compact book. For more
information on Charles Hortons Ignite the Secret,
Attain any Goals seminars and international firewalking certification programs, visit
www.IgnitetheSecret.com and
www.firewalking.com.

zero correlation to the amount of money the company

raises while private.)
PLAY BIGGER: How Pirates, Dreamers, and
Innovators Create and Dominate Markets (Harper
Business/ June 14th) reveals how entrepreneurs can
accelerate their companies and debilitate competitors
by embracing the new strategy of category design.
With this discipline, entrepreneurs can create and
develop a new market category, and condition the market so it will demand your solution and crown your
company as its category king. Thats how explosive and
enduring category kings like Amazon.com, Facebook
and Google took most of the profits from the categories they defined. The authors researched thousands
of U.S. venture capitalbacked tech start-ups founded
from 2000 to 2015, and found that category kings
earned a whopping 76 percent of the market capitalization of their entire categories.

www.homebusinessmag.com

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HOME OFFICE

Canon U.S.A. Helps Maximize Small and Home

Office Business Efficiency with New Series of
Wireless Inkjet Printers

anon U.S.A., Inc., a leader in digital

imaging solutions, introduced five
next generation MAXIFY Wireless
Inkjet printers for all of todays home office,
microbusiness and small business owners.
Designed with users in the legal, accounting,
construction, real estate, healthcare, retail and
food service industries in mind, these Wi-Fi
enabled printers offer improved functionality,
such as increased print speeds, management
information base (MIB) support, and select
models offer larger LCD screens. Each printer
also features cloud printing capabilities, and
access to best-in-class 100 percent U.S.-based
service and support, giving consumers peace
of mind around a sound investment.
Since the launch of the MAXIFY brand
of printers, Canon has been unwaveringly
committed to supporting small and home
office business professionals with products
and services they need to improve the workflow for their business, says Yuichi Ishizuka,
president and COO, Canon U.S.A., Inc. The

new generation of MAXIFY printers further

solidifies this commitment with the incorporation of feature sets that are specifically
designed to help the business owner nurture
and grow their business.
The MAXIFY MB2720 and MB2120 Home
Office AIO printers would be the ideal choice
for self-employed part or full-time business
owners. Home Business Magazine received
a MAXIFY MB2720 printer to test out,
and Stacy Henderson, Editor in Chief, was
impressed with the high-quality imaging technology, high ink yields and paper capacities,
easy operation, and fast print-out speeds (six
seconds for black and white documents and
seven seconds for color from a ready state).
Each printer is sold at a low cost, making it a
smart choice for home-based business owners.
Key features include support for printing
labels, envelopes, company letterhead, and
IP address filtering to accommodate a wide
variety of office uses. A Dual Resistant High
Density (DRHD) individual ink tank system

MAXIFY MB2720 Wireless Inkjet Home

Office All-In-One (AIO) printer

are utilized within these updated models as

well. In addition, to help conserve energy,
all of the All-In-One MAXIFY printers will
continue to have the ability to automatically
schedule on and off times.
This new series of wireless inkjet printers
functions as an essential and affordable tool
that serves as a smart investment month
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To learn more about the new MAXIFY
printer lineup and what Canon is doing to
help support small business owners, visit:
http://shop.usa.canon.com/MAXIFY

Healing with Kindness

Designer Creates Empathy Cards After Finding Out Her Friend
Has Lupus
By Trace Patterson

46

averne Ward, the founder and owner

of Ellas Daughter Card Collection,
started her home-based independent
greeting card business. Now that she is retired
from law enforcement, she decided it was
time to unshelve her long-standing dream of
being an entrepreneur. One of her fulfilled
dreams was earning her BBA in Business
Administration at Adelphi University in
Garden City, NY, back in January of 1981.

Ward tends to takes notes in her journal

during church service and bible study, and
when ideas come to her mind, she jots them
down. As she was writing notes, suddenly
the light bulb came on. She decided that she
would write greeting cards from her notes
in her journal. She believes that people give
greeting cards to express caring, love, sympathy, admiration, regrets, hospitality and faith
in God.

Wards friend has lupus and she inspired

the entrepreneur to produce a card line. Every
month her friend invites senior citizen women to her home for breakfast and gives each
attendee a basket of toiletries, laundry and
cleaning products. One day during lunch, her
friend said, I may have lupus but it doesnt
have me. If I dont find something to do with
myself, I get depressed. At that moment,
Ward realized that she wanted to start a
business to help people with serious illness
and grief.

The first cards Ward produced were empathy cards. With Empathy Cards, she wants to
help people to understand, share, connect to
each other with honest relationships, and to
support both physical and emotional health
(during a serious illness or grief).
Wards weak area is graphic art. She hired
a freelance graphic artist that is an expert at
interpreting her designs. Ward writes and
designs because those are what she considers
her best skills, and she delegates the rest. With

Home Business November/December 2016

12-60_HBMWINTER16.indd 46

Laverne Ward, Founder of Ellas Daughter

Card Collection

the two of them collaborating, within the next

five years, she envisions her cards will be sold
throughout the U.S.
There are nights when I cant sleep because
Im bursting with ideas on design or strategy,
Ward says. She keeps a notepad and pen by
her bed stand now for last-minute ideas she
has. I wasnt stretching or reaching when I
was retired. I was just existing. Now I feel as if
Im flying. I am helping people make a change,
one card at a time. Visit http://www.zazzle.
com/ellasdaughter1.
www.homebusinessmag.com

10/4/16 2:12 PM

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MONEY CORNER

Mobile Money

Management
for Millennials
Dont Put Off Saving and Investing
for Another Day
By Andy Meyer, CEO of Financial Fitness Group

t makes sense that the Millennial generation people currently in their twenties
and thirties dont think too much
about saving and investing. After all, the time
spent in your twenties is generally a fun ride
without too much thought put into what may
come down the line. Once you hit your thirties, things start to become a bit more serious,
but it still feels like theres time to put it off
until tomorrow.
Staff working in HR are well aware of what
happens when Millennials live paycheck to
paycheck their money management goes
south, and they end up more stressed out at
work and unable to concentrate. Fortunately,
financial education programs have been
looking at ways to capture the attention and
engagement of Millennials, and getting them
where they spend the majority of their time
on their mobile devices seems to be the key.
Its understandable if Millennials dont find
investing cool, or if they feel like they can just
put their future off for another day. In addition
to HR providing financial education as part of
employees benefits, they can also recommend
fun mobile apps like these to help Millennials
take control of their financial future.

FinMason

When it comes to investments, something

that tends to intimidate Millennials is the
amount of statistics, pie charts, and strange
mathematical symbols that pop up everywhere. Dealing with money can be daunting
enough especially if you dont have a lot
of it but adding in foreign financial jargon
is likely to scare Millennials off. Thats where
FinMason comes in it puts investment
language in straightforward terms and uses
bar graphs for its portfolio comparisons rather than pie charts. In an article on US News,
FinMason CEO Kendrick Wakeman is quoted
as saying that After seeing our analysis, 73
percent of them became comfortable with
48

a portfolio
recommenConnect with your Millennials via mobile devices to help improve their
dation. The
money management skills.
app is also
available for
play with), and tournament trading mode for
free, which makes it a good starter for monwhen they want to virtually compete against
ey-curious Millennials who want to get into
others. They even offer Robo-Portfolios
investing but dont know where to start.
where an algorithm determines advisory solutions for automated investment options. Its a
Acorns
The typical Millennial doesnt have a ton of colorful, icon-driven take on investing thats
extra money to throw around, let alone spare sure to appeal to Millennials who want some
cash to put into investments. But what if that fun along with their portfolios.
spare cash was the loose change in their pockets? Thats the thinking behind Acorns, which
focuses on investments in small amounts
The gamication of real
almost a risk-free proposal for Millennials.
life continues with Kapitall,
IntelligentHQ explains that Acorns takes the
the fusion of investing and
spare change left over from debit and credit
card transactions, rounds it up to the nearest
gaming, according to their
dollar, and then invests it in one of six funds
promotional materials.
of the users choice. Think of Acorns as being
like training wheels for Millennials who want
iQuantifi
to dip their toes into the world of investments,
One of the big reasons why Millennials shy
but without sinking a ton of cash.
away from seeking money help is because
theyre intimidated by making an appointWhen it comes to
ment with a financial advisor. iQuantifi was
investments, something that
created to be a virtual financial advisor of
tends to intimidate Millennials sorts, aiming to attract younger individuals
who want to set budgetary goals for mileis the amount of statistics,
stones in their lives (think buying a car, getting
pie charts, and strange
a mortgage on a house, and so on). Theres less
mathematical symbols that pop of a focus on investments here and more of a
focus on creating benchmarks for savings, as
up everywhere.
well as determining financial goals. iQuantifi
is a great option for teaching Millennials the
Kapitall
What better way to market to Millennials value of saving now in order to get a notable
than by tapping in to their love of video payoff later on, when theyll need it the most.
games? The gamification of real life continues
Openfolio
with Kapitall, the fusion of investing and
Along with gamification, its extremely popgaming, according to their promotional mateular to create social networks in order to
rials. Theres practice trading mode for when
engage Millennials, and Openfolio does just
your employees want to test out their skills
Continued on page 50
(they get a practice portfolio of $100,000 to

Home Business November/December 2016

12-60_HBMWINTER16.indd 48

www.homebusinessmag.com

10/4/16 2:12 PM

49_HBMWINTER16.indd 49

10/4/16 11:49 AM

Mobile Money Management for Millennials

Continued from page 48

that but with investments. The Openfolio

app allows users to create a profile and
become friends with other money-minded
individuals, and the twist is that the network
is built around sharing investment strategies. Its not quite a social networking site,
but it does allow users to get tips and advice
from others, as well as gathering feedback
on their own methods for smart investing. If
your Millennial employees are looking to get
investment advice from trusted sources who
know what theyre doing, then direct them
towards the Openfolio community.

Managing Your Cash Flow

In order to keep your business ticking over, its important to know exactly how
the money flowing in and out of your accounts should be managed.
Inconsistent Clients Spell Financial Trouble
Nearly all small businesses thrive on repeat customers. If you are receiving regular
payments from a set of loyal clients, then you can expect your cash flow to prosper.
However, problems can occur when clients begin paying on a more ad hoc basis rather
than completing a direct debit on the same day each month. Whilst delayed payment
on a couple of occasions is never worth splitting hairs over, consistently missed
payments can begin to take their toll on your business plan.
If your business expenditure relies on prompt cash inflow, then you can soon find
yourself grinding to a halt. In order to improve your cash flow, you need to ensure all
clients are paying on time. If any of them repeatedly fail to come up with the goods,
then it might be worth severing your connection with them completely.
It Pays To Be Savvy With Your Own Payments
Whilst regular income will go some way towards fixing your cash flow problems, its
not the only solution. Careful management of your own expenditure can also help you
retain your money for longer. Say youve got the monthly utility bills to pay, as well as
payments to a number of suppliers or wholesalers. You can limit the amount of money
that leaves your account at one time by ensuring these payments dont coincide.
Keep Track Of Expenses Both Big And Small
Even in larger companies, it can be tempting to ignore smaller expenses. But if you
run a home business, then negligence like this can soon add up. Ensuring that all your
employees know exactly what they can claim on and how far they can stretch these
limits is paramount.

Chris Weston is the director of Milton Keynes-based accountancy firm, Aston Black. Chris has over 25 years of experience in accounting and taxation, working with his small team of staff to provide quality advice for small businesses up
and down the country. Visit http://www.accountantmk.co.uk/ .

Mobile apps and websites make learning

about investments and savings fun and
educational for Millennials striving for
nancial wellness.

Wealthfront

For those with a little more experience and a

few more assets to move around, Wealthfront
is an automated investment service thats garnered huge praise and currently moving
more than $2 billion in assets. As US News
explains, all Millennials need to do is enter
their age, their annual income, and their
cash and/or liquid assets, and Wealthfront
sets them up with investment options that
suit their profile. The program is also easily
accessed via computer, smartphone, or tablet,
which means that tech-savvy Millennials will
have investment advice right in their pockets
at all times.

50

Rebalance IRA

Another program that isnt quite as investment-focused, Rebalance IRA instead looks
to save its users money on annual fees.
IntelligentHQ notes that the program suggests
it can help its customers save between 45 and
72% in annual fees a total that could really
add up for heavy-spending Millennials. It can
also create custom retirement plans for those
who are looking further into the future. If
your young employees would rather talk with
someone experienced, theres a retirement
investment advisor on hand to take questions
for free as well.

12-60_HBMWINTER16.indd 50

extremely popular to create

social networks in order
to engage Millennials, and
Openfolio does just that but
with investments.
network, then you could be helping them
build better habits when it comes to financial
planning for their future all from their
smartphone.

The Future is (Finance) Friendly

Getting Millennial employees to consider

financial fitness shouldnt be like pulling teeth.
By using mobile apps and websites that make
learning about investments and savings fun
and educational, it should be easier to get
Millennials to realize that financial wellness
should start as soon as possible. And if you
can get them to see it as a game or a social

Home Business November/December 2016

Along with gamication, its

Andy Meyer is the CEO of Financial Fitness Group (http://financialfitnessgroup.com). He is an accomplished leader with over 20 years
of senior management experience growing software and technology-based companies. Companies have included Websense, Epicor,
Cisco and multiple mobile start-ups. He has extensive experience in
general management, marketing, sales, business development and
public relations. His efforts have directly led to exits including IPOs
and raised growth capital for multiple companies. Andy earned a
bachelor degree in Mechanical Engineering from Georgia Tech and
an MBA from the University of New Orleans.

www.homebusinessmag.com

10/4/16 2:12 PM

SUCCESS STORIES

Your New Economy

Money on Demand
Theres a unique online business model that
is poised to explode onto the scene. And the
resulting debris caused by this explosion will
be in the form of money, and lots of it.
Welcome to A New Economy. Your New
Economy.
An Economy with which, for the first
time, you can participate ... and profit big.
Introducing CFF Retail, where the massively
lucrative penny auction industry collides with
the highly profitable ecommerce industry.
CFF Retail marries these two thriving economic sectors, and has opened its doors for
Sales Associates to be able to profit from both
industries under one company roof.

All of this is done hands-free for you, with

the company taking care of these time-consuming and costly functions on your behalf.
Introducing Qkabids: the first penny auction business model of its kind. One that offers
you an unprecedented opportunity to share in
the unbelievably lucrative profits generated
when bidders win items.
You see, there is a special kind of math that
takes over in a penny auction. In an effort to
break down the powerful math, at the risk of
bringing back memories of the dreaded SAT
math questions, heres an illustration of the
earning power of the Qkabids penny auction:

net profits of ALL penny auction sales every

week in equal distributions to each Sales
Associate.

To put this into perspective, imagine if

Amazon offered to sell products for you and
give you 20% of the profit on each sale. And
then upped the ante by giving you a generous
share of the companys profits each week. And
all of this is done on autopilot by Amazon.
You dont have to list the ad, write the product
description, fulfill the order, or even ship it.
That is exactly your opportunity here. A
hands-free sales and profit machine at your
service. And this machine is one that results
in profit margins even higher than those made
on the powerhouse Amazon platform.

You may be thinking that it

will cost thousands of dollars
to become a Sales Associate.
But nothing could be further
from the truth.
So How Does This Work?

Well, first you become a CFF Retail

Associate. And then the door to the penny
auction industry opens for you in a very profitable way.
For the first time ever, you now have the
opportunity to tap into the high profits made
on penny auctions. All without having to own
any software ... or assume any risk of running
or maintaining the complex platform. Nor will
you have to list your products, write product
descriptions, or even handle fulfillment or
shipping.
www.homebusinessmag.com

12-60_HBMWINTER16_R1.indd 51

For the rst time ever, you now have the

opportunity to tap into the high prots
made on penny auctions.

And if you actively build a team of Sales

Associates and a customer organization, youll
be generously rewarded with fast start bonuses when you refer new Associates, and will
earn recurring commissions on auction bid
sales.
There are 100 pennies in $1, and each bid
costs .50 cents.
So 100 pennies x 50 cents = $50
Therefore, one auction dollar is valued at
$50.
So lets assume youre selling an iPad on the
auction that retails at $800 and sells on the
auction for $50. Based on the fact that each
penny has a real value of 50 cents, then the
5,000 penny bids that were placed totals a real
value of $2,500 generated for Qkabids.
Amazing! A product retailing at $800 earns
$2,500 gross, and $1,700 once the retail price
of the iPad is deducted. And, the auction winner just saved 94% on a new iPad!
But Heres the Best Part for You

You may be thinking that it will cost thousands of dollars to become a Sales Associate.
But nothing could be further from the truth.
You can start your business for less than $300.
So lets recap. You have a once-in-a-lifetime opportunity to tap into and profit from
the extraordinarily lucrative penny auction
industry. You have the opportunity to earn
from a powerful weekly Retail Profit Share.
And you earn generous commissions when
you share this powerful business and platform
with others.
It doesnt get much better than this.
To learn more, go here, and then watch your
email for the exciting details.
www.YourUltimateEarnings.com

You will earn a commission equivalent to

20% of the net profit earned from this auction
sale. So, doing the math, you just pocketed
$340 by letting this powerful penny auction
platform go to work for you.
Now, heres where it gets even better. Not
only do Associates earn from their personal
auction product sales, but they also earn from
a Retail Profit Pool that pays out 40% of the

Advertisement

November/December 2016 | Home Business

51

10/5/16 1:18 PM

Home Business Start-Up Guide!

Continued from page 19

says. Youre likely the best person to

do that.
3.

4.

Look for smart money. There are lots

of options for capitalizing on your
idea. Dont be afraid to look at things
like crowdfunding, friends and family,
SBA microloans or online lenders to
find the capital you might need. Dont
be discouraged if you get turned down
at the bank. Look for the money source
that makes the most sense for you and
your business.
Celebrate the wins. Theres nothing
easy about starting a home-based
business. And taking it to the next
level isnt any easier. Its important to
celebrate the wins even the small
wins.

Taking your home-based business and

turning it into something bigger might not be
the goal of everyone building a business from
their home. But if that is what you want to do,
the advice from Monosoff can help you do it
or at the very least, help you build a growing and thriving business from your home.
Ty Kiisel is a contributing author focusing on small business financing at OnDeck, a technology company solving small businesss biggest challenge: access to capital. With over 25 years of experience

Home Inventory
Business
Easily start your own home based
business documenting personal
property, full or part-time

One important step is to officially structure

your company as an LLC or corporation.
Choosing to operate as an LLC instead of a
corporation will offer several tax advantages
as your business grows (even if it outgrows
your house), including:
1. Not getting taxed twice.
A limited liability company can sell its
assets and operations and liquidate without
triggering a double tax meaning both an
entity-level tax and a shareholder-level tax.
Purchasers strongly prefer to purchase
assets, rather than equity interests, because an
asset sale generally results in a step-up in the
tax basis of the acquired assets from the sellers
cost (net of depreciation) to the purchasers
cost. This step-up entitles the purchaser to
greater depreciation deductions and/or less
gain when the acquired assets ultimately are
sold. Purchasers are acutely aware of the tax
benefits associated with a basis step-up and
typically discount the purchase price significantly where corporate shareholders insist on
a stock sale in order to avoid the double tax
that would result from an asset sale.

Start your own protable & in-demand service today!

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company as an LLC or
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Home Business November/December 2016

12-60_HBMWINTER16.indd 52

When running a home-based business,

there are many tax issues to keep in mind,
from keeping track of business expenses to
calculating the deduction for business use of
your home.

One important step is

to ofcially structure your

Make Your Dreams a Reality!

Keep Tax Issues in Mind When

Running a Home Business
By Barry Klingman, Warshaw Burstein LLP

Our industry leading start-up kit

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2. An equity compensation program that

is treated more favorably than a corporate
equity compensation program.
If a limited liability company grants a
key employee a profits interests (whether restricted or vested), the employee will
not recognize income or gain at the time he
receives the profits interest (or, if the interest
is restricted, at the time it vests), but only
when the company is ultimately acquired
or goes public. On the other hand, regular corporate stock options trigger ordinary
income when exercised, qualified corporate
stock options trigger alternative minimum tax
www.homebusinessmag.com

10/4/16 2:12 PM

when exercised and grants of vested corporate stock require the recipient either to pay
fair value for the stock or recognize ordinary
income on the difference between fair value
and purchase price.
3. Losses that can generally pass through
directly to its owners as current deductions
and that can offset the income they earn
from their day jobs.
This is especially helpful in the beginning
stages of a new company. Of course, this loses
significance once the company turns a profit.
In a corporation, however, this would fall
under operating losses and not offer the same
benefit.
4. Distributing some or all of its earnings to
its owners without triggering the double tax.
This is imposed when a profitable corporation distributes earnings to its shareholders as
dividends.
5. An easier transition to an IPO or
acquisition.
Since an overwhelming majority of startups are financed entirely by friends and family
or a combination of friends and family and
angels and then are acquired or go public

Cash in on

SPORTS

Choosing to operate as an LLC instead of a corporation will offer several tax advantages as
your business grows.

without venture capital funding, selecting a

business structure for the purpose of attracting venture capital funding is putting the
cart before the horse. This is particularly so
if a limited liability company reaches a stage
in its development where it wishes to attract
such funding; it can incorporate at that time
without incurring any tax liability.
Barry Klingman is a Partner at Warshaw Burstein LLP in New York.
He has more than 40 years of experience in all areas of taxation,
with a particular emphasis on structuring commercial transactions.
Visit http://www.wbcsk.com/.

Start-Up Your Home Business

Today
Utilize these key home business start-up
essentials to kick-start a new lifestyle and dive
into a career specifically designed for you.
There is always room for one more homebased business. With a bit of creativity and
spontaneity, and a diligent adherence to a
checklist of foundations to structure your
venture for success, you can find yourself
with a financial stability hard to attain in
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www.homebusinessmag.com and expo.homebusinessmag.com/.

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SUCCESS STORIES

Family Tackles Socks Industry

Shelby McKee Turns Dilemma into a Startup Business
By Laura Baumgartner

n 2009, Keysocks founder Shelby McKee

was getting ready to go to a Cincinnati
Bengals football game on a brisk fall
Sunday. Wanting to wear flats and with the
temperature falling, she realized she needed
no show socks. Traditional footies always
fell off her feet or scrunched up and never provided warmth. Armed with scissors and sheer
genius, she cut a hole in her husbands kneehigh dress sock and the Keysock was born!

the name of fashion is worth it, but it does

not always have to be painful. From launch,
Keysocks has brought style and comfort to
women and girls all over the world desiring
to wear their favorite heels, flats or sneakers
without being annoyed by socks that slip,
being hurt by painful blisters, or suffering
with cold legs. McKee designed the socks to
stay in place and out of sight.

It took her three years. McKees dad was just

retired; he had been in sales and the business
world for years and was ready to help her start
Keysocks. She researched for months, thought
for sure thered be something like this on the
market, but couldnt find a no-show knee high
sock anywhere. McKee recruited her two sisters, Stefanie and Christy, and began working
to manufacture the first and only knee high
no-show sock.

Keysocks are available in Original or Light

versions. Light Keysocks are made from a
revolutionary, patented process that converts
coffee residue into an eco-friendly, sumptuously light fiber, perfect for spring or summer,
McKee shares. Made from moisture-wicking Coolmax polyester and form-fitting Lycra
spandex, Original Keysocks are a tad thicker
than the light version and provide the foundation for a day in an icebox office or your night
out on the town!

There are times when making sacrifices in

From skinny jeans to dress slacks, Keysocks

Shelby McKee is the founder of Keysocks,

knee high no-show socks for every
occasion.

can be worn invisibly with any full-length pair

of pants perfect for business professionals.
A strategic keyhole opening on the top of
Keysocks makes it nearly impossible for anyone to notice the garment inside a shoe. Toes
are kept cozy and legs have an added layer of
warmth for chilly environments.
More adventuresome fashionistas pair
their Keysocks with capris, skirts and dresses,
McKee says. Keysocks are the must-have
fashion accessory for every season or style and
we cant wait to see how our business grows!
Visit www.keysocks.com.

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Interview with Julia Roberts
Continued from page 21

Q: And with this, you felt it immediately?

JR: I did; I was so excited. I was like a
chatterbox all day. I had so much energy Id
read it in the morning. All day, I was just really
energized and I kept thinking about different
things we could do and ways we could change
this or make this more like this. And it was
just really a great feeling I had.

I think its dangerous not to

care about any aspect of ones
life. To become indifferent, I
think is not a good thing.
Julia Roberts
Q: In this time of your career being
famous, the paparazzi and things like this is
it a thing you dont care about, is it a part of
your life, or is it a boring thing?
JR: I think its dangerous not to care about
any aspect of ones life. To become indifferent,
I think is not a good thing. Its not really part
of my everyday life. So I dont have to give it
too much consideration, I dont think.
Q: Is there a role that you would like to do
that you havent already done?
56

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I think they nd us roles that
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JR: There better be, or else I guess I dont
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Q: Is there any work that you would like to
do that you dreamed to do?
JR: I dont know. I think they find us roles
that were meant to play. They find us.
Q: Money Monster is a film that speaks
about the reality about politics and money.
Do you think that cinema can be useful to let
people understand these kinds of situations
and things that happen in real time, our time?
JR: Well, thats the point of movies, isnt
it? Or any kind of art is to be a window into
something that maybe we wouldnt know or
illuminate something in a different way. Its
the point of music and poetry and all of that,
I think.
Q: Not only cinema.
JR: Well, just any kind of expression that
you share with people, however you do that. I
think thats the point of it, why we do it, why

Home Business November/December 2016

12-60_HBMWINTER16.indd 56

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Q: Has this film changed your relationship
with money or investments?
JR: No. Has it changed your investment
portfolio?
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November/December 2016 | Home Business

57

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