Industry Analysis Report (IAR) Automobile Industry
Industry Analysis Report (IAR) Automobile Industry
Industry Analysis Report (IAR) Automobile Industry
AUTOMOBILE INDUSTRY
INDUSTRY OVERVIEW
Since the first car rolled out on the streets of Mumbai (then
Bombay) in 1898, the Automobile Industry of India has come a long way. During its
early stages the auto industry was overlooked by the then Government and the policies
were also not favorable. The liberalization policy and various tax reliefs by the Govt. of
India in recent years has made remarkable impacts on Indian Automobile Industry. Indian
auto industry, which is currently growing at the pace of around 18 % per annum, has
become a hot destination for global auto players like Volvo, General Motors and Ford.
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Automobile Industry
Among the two-wheeler segment, motorcycles have major share in the market. Hero
Honda contributes 50% motorcycles to the market. In it Honda holds 46% share in
scooter and TVS makes 82% of the mopeds in the country.40% of the three-wheelers
are used as goods transport purpose. Piaggio holds 40% of the market share.
Among the passenger transport, Bajaj is the leader by making 68% of the three-
wheelers.
Cars dominate the passenger vehicle market by 79%. Maruti Suzuki has 52% share in
passenger cars and is a complete monopoly in multi purpose vehicles. In utility
vehicles Mahindra holds 42% share.
In commercial vehicle, Tata Motors dominates the market with more than 60% share.
Tata Motors is also the world's fifth largest medium & heavy commercial vehicle
manufacturer.
The automobile industry has changed the way people live and work. The earliest of
modern cars was manufactured in the year 1895. Shortly the first appearance of the
car followed in India. As the century truned, three cars were imported in Mumbai
(India). Within decade there were total of 1025 cars in the city.The actual horseless
carriage was introduced in the year 1893 by brothers Charles and Frank Duryea. It
was the first internal-combustion motor car of America, and it was followed by Henry
Ford's first experimental car that same year. One of the highest-rated early luxury
automobiles was the 1909 Rolls-Royce Silver Ghost that featured a quiet 6-cylinder
engine, leather interior, folding windscreens and hood, and an aluminum body. It was
usually driven by chauffeurs and emphasis was on comfort and style rather than
speed.During the 1920s, the cars exhibited design refinements such as balloon tires,
pressed-steel wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929
featured an 8-cylinder engine and an aluminum body.The 1937 Pontiac De Luxe
sedan had roomy interior and rear-hinged back door that suited more to the needs of
families. In 1930s, vehicles were less boxy and more streamlined than their
predecessors. The 1940s saw features like automatic transmission, sealed-beam
headlights, and tubeless tires.
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Automobile Industry
INDUSTRY INVESTMENT
CURRENT SCENARIO
• On the cost front of Indian automobile industry, OEMs are eyeing India in a big
way, investing to source products and components at significant discounts to
home market.
• On the revenue side, OEMs are active in the booming passenger car market in
India.
The table show the ranking of India in the past four years.
Over the next one year, some 20 new cars will be seen on Indian roads. Take note of this,
Maruti Udyog is coming up with new Zen and the diesel version of Swift during the next
few months. Hyundai will also be unmasking the Verna and a brand new diesel car.
General Motors will be launching a mini and may be a compact car.
General Motors will be investing Rs 100 crore, Ford about Rs 350 crore and Toyota
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Automobile Industry
announced modest expansion plans even as Honda Siel has earmarked Rs 3,000 crore
over the next decade for India - a sizeable chunk of this should come by 2010 since the
company is also looking to enter the lucrative small car segment.Some new entrants will
also taste the water. They are the big names in passenger cars like Citroen, Volkswagen
AG, Nissan (separately, apart from its tie-up with Suzuki), Alfa Romeo, Maserati, Land
Rover and Aston Martin.Talking about the commercial vehicle segment, Ashok Leyland
and Tata Motors have each announced well over Rs 1,000 crore of investment. Mahindra
& Mahindra's joint venture with International Trucks is expected to see an infusion of at
least Rs 500 crore.In two-wheelers segment, Chinese bike major Lifan and the iconic US
brand Harley-Davidson are expected to enter India soon. Hero Honda is about to establish
its fourth manufacturing plant. Bajaj Auto and TVS Motors are moving to the excise-free
zones of Himachal Pradesh and Uttaranchal for putting up new capacity.
INDIAN AUTOMOBILE INDUSTRY GROWTH
CURRENT SCENARIO
OVERVIEW
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Automobile Industry
India, in auto sector, is turning to be a sourcing base for the global auto
majors. The passenger car and the motorcycle segment is set to grow by 8-9 per cent
in coming couple of years, says the ICRA report. The industry is likely to maintain
the growth momentum picked up in 2002-03.The ICRA's analysis points on the auto
sector that the passenger car market in the country was inching towards cars with
higher displacements. The sports-utility-vehicle (SUV) that was getting crowded
everyday, would witness intense competition as many SUVs had been competitively
priced, the report said.Honda, Suzuki, General Motors and Hyundai, the global
automakers had already launched their premium SUVs in the market to broaden their
portfolio and create product excitement in the segment estimated at about 10,000
units annually.In the two-wheeler segment, according to the report, the motorcycles
would clock 11.5 per cent rise during 2004-2007 over its siblings-scooters and
mopeds. Scooters sales would decelerate and mopeds would also see the same.
Overseas market would present huge opportunities for the two-wheeler makers.
• The domestic automobile industry sales grew 12.8 per cent at 89,10,224 units
as against 78,97,629 units in 2004-05.
• The automotive industry crossed a landmark with total vehicle production of
10 million units.
• According to the Society of Indian Automobile Manufacturers (SIAM), car
sales was 8,82,094 units against 8,20,179 units in 2004-05.
• The growth of domestic passenger car market was 7.5 per cent
• Car exports stood at 1,70,193 units against 1,60,670 units in 2004-05.
• The two-wheeler segment, the market grew by 13.6 per cent with 70,56,317
units against 62,09,765 units in 2004-05.
• Motorcycles had the upward march, 17.1 per cent in domestic market
touching 58,15,417 units against 49,64,753 units in 2004-05.
• Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against 9,22,428
units in 2004-05.
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Automobile Industry
• Commercial vehicles segment grew at 10.1 per cent with 3,50,683 units
against 3,18,430 units in 2004-05.
• Medium and heavy commercial vehicles managed a growth of 4.5 per cent
against 23 per cent growth in the year ended March 31, 2005.
• Light commercial vehicles sales growth was 19.4 per cent at 1,43,237 units
against 1,19,924 units in 2004-05.
• The growth rate of Passenger Cars in 2004 was 30% in India where as the average
growth rate of top 12 Passenger Cars producing countries were just 5.1%. In
Heavy Trucks it was 32% and 14.6% respectively.
• Component industry's growth was only 9% between 1997-2000. But between
2000-2005 it has grown to 20%. It is projected 17% between 2005-2014.
HIGHLIGHTS
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Automobile Industry
Production of 4-Wheelers
2005-06 2005-06
Manufacturers (Apr-Mar) Manufacturers (Apr-Mar)
In Nos. In Nos.
Japanese OEM Korean OEM
Honda Siel Cars India Ltd. 41,361 General Motors India Pvt. Ltd. 30,687
Swaraj Mazda Ltd. 11,946 Ford India Pvt. Ltd. 26,946
Total 670,379 Total 57,633
European OEM Indian OEM
Skoda Auto India Pvt. Ltd. 9.767 Tata Motors Ltd. 449,878
Daimler Chrysler India Pvt. Ltd. 1,780 Mahindra & Mahindra Ltd. 128,601
Volvo India Pvt. Ltd. 1,004 Ashok Leyland Ltd. 65,085
Tatra Trucks India Ltd. 125 Force Motors Ltd. 35,728
Fiat India Pvt. Ltd. 671 Eicher Motors Ltd. 24,348
Hindustan Motors Ltd. 15,458
Production of 2-Wheelers
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Automobile Industry
2005-06
2005-06
(Apr-
Manufacturers Manufacturers (Apr-Mar)
Mar)
In Nos.
In Nos.
Japanese Indian
Hero Honda Motors Ltd. 3,006,486 Bajaj Auto Ltd. 2,042,289
Honda Motorcycle & Scooter India
603,436 TVS Motor Company Ltd. 1,366,866
(Pvt.) Ltd.
Yamaha Motors India Pvt. Ltd. 248,665 LML Ltd. 107,044
Suzuki Motorcycle India Pvt. Ltd. 2,328 Kinetic Engineering Ltd. 82,392
Majestic Auto Ltd. 56,819
Kinetic Motor Company
53,880
Ltd.
Royal Enfield (Unit of
30,596
Eicher Ltd.)
Total 3,860,915 Total 3,739,886
Source: Automotive Component Manufacturers Association of India.
If we take a quick look of almost a decade, it is seen that two-wheelers are the most
produced in automobile industry followed by passenger cars and then three wheelers. The
following are the number of units produced in 2003-04 and 2004-05 (April-Sept. 04) of
different segment of vehicles:
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Automobile Industry
• Electrical Parts - 9%
• Equipments - 10%
• Suspension & Braking Parts - 12%
• Body & Chassis - 12%
• Drive Transmission & Steering Parts - 19%
• Engine Parts - 31%
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Automobile Industry
CURRENT SCENARIO
• Foreign auto makers, including Ford Motor Co. , General Motors Corp., Honda
Motor Co. Ltd., Toyota Motor Corp., DaimlerChrysler AG and Hyundai Motor
Co. Ltd., are looking to increase their presence in India and use it as an export
hub.
• Exports of auto components, whose manufacturing costs are 30-40 per cent lower
than in the West, have grown at 25% a year between 2000 to 2005.
Overview
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Automobile Industry
ExportofAutoComponents:
Investments in the auto ancillary sector are rising rapidly. In 1997, the size of the auto
component industry was US$ 2.4 billion and now in 2004-05 it has become US$ 8.7
billion industry. The export of auto components has grown at a compounded growth rate
of 19 per cent over the past six years.Jai Parabolic Springs (JPSL) is a leading
manufacturer of parabolic springs in India and has bagged two major orders from
international auto majors, GeneralMotors (GE) and Ford.Robert Bosch, auto parts maker
of Germany has relocated manufacture of certain products to MICO, India. Crosslink
International Wheels, Malaysia's leading automobile security provider Wheels Electronic
SDN, is setting up its manufacturing unit at Baddi to make India the export hub for the
SAARC region.PSA Peugeot Citroën, French automobile group has placed orders for
components worth US$ 10 million with Indian companies.Fiat India exported
components worth US$ 8.3 million in 2004-05 to its operations in South Africa. GKN
Driveline and Dubai based auto ancilliary major Parts International plans for an
investments in India.
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Automobile Industry
• Global hub policy for small car like Hyundai, Suzuki, etc.
• Perception about quality.
Weakness
• Infrastructure bottlenecks.
• Huge export markets such as Europe, America, Africa, and others
Opportunities
for Indian cars.
• China, Malaysia, Thailand, etc.
Threats
• Many other countries also have strategies for export promotion.
ExportImperatives:
Internal Factors:
External Factors:
Profits
Automobile
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Automobile Industry
Automobile
Rs. Crore (Non-Annualised) Mar-03 Mar-04 Mar-05 Mar-06 Mar-07 Mar-08
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Automobile Industry
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Automobile Industry
No of companies 62 63 65 61 60 58
Liabilities
Automobile
Rs. Crore (Non-Annualised) Mar-03 Mar-04 Mar-05 Mar-06 Mar-07 Mar-08
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Automobile Industry
Current liabilities & provisions 29969.74 33759.33 44186.92 53005.63 62032.22 73905.81
Sundry creditors 7281.28 9341.91 10916.77 12759.38 16673.87 20414.07
Acceptances 1750.1 2100.23 3358.23 3383.53 2767.85 4507.87
Deposits & advances from customers & employees 14129.46 15586.89 21002.51 27019.94 32259.31 36174.97
Interest accrued 1639.66 1123.15 1232.38 1295.1 1121.56 180.68
Share application money 0.02 0 0 0.02 0.1 0.1
Other current liabilities 2672.32 2655.22 2993.72 3301.57 2383.51 3252.37
Provisions 2496.9 2951.93 4683.31 5246.09 6826.02 9375.75
Net worth (net of reval & DRE) 12831.53 17378.77 18903.02 25110.7 32185.11 44246.28
Contingent liabilities 13593.53 10256.49 10244.28 13057 16799.09 22427.41
No of companies 62 63 65 61 60 58
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Automobile Industry
Assets
Automobile
Rs. Crore (Non-Annualised) Mar-03 Mar-04 Mar-05 Mar-06 Mar-07 Mar-08
Net pre-operative expenses pending allocation 0.81 0.72 169.27 222.47 397.34 504.85
Net lease reserve adjustment 0 0 0 0 -2.41 -2.41
Less: Cumulative depreciation 12906.93 14536.07 16533.62 18363.16 20892.56 24014.84
Less: Arrears of depreciation 114.65 0 0 0 0 0
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Automobile Industry
Market value of quoted investments 1262.98 3015.29 4178.31 7948.63 16811.8 16791.06
TOOLS OF ANALYSIS
FINANCIAL TOOLS
Cost Structure:
Cost structure shows the percentage of cost incurred to a product. It is the relationship
between fixed charges and value added. Here value added means sales-(raw material
expenses + power, water& fuel consumption).Fixed charges means compensation paid to
employees, interest paid and depreciation.
Fixed Charges
Operating Performance = -------------------------
Value Added
Operating Performance:
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Automobile Industry
Operating performance shows the relationship between operating profit and net assets.
EBIT
Operating Performance = ----------------------- ×100
Net Assets
Financial Performance:
Financial performance shows the relationship between profit after tax and net worth
PAT
Financial Performance = ------------------------- ×100
Net Worth
Growth Rate:
Growth rate of sales represents how much percentage of sales are increased or decreased
in a year as compared to the previous year by using the following formula.
Pn = Po (1+r) n
Statistical Tools
Trend analysis:
Trend analysis is used for estimating the future value of the industry or company.
Straight line trend is represented by the equation.
Yc= a+bx
In order to determine the values of the constants a and b the following normal
equations are to be solved.
ΣY=Na+bX
ΣXY = aΣX+bΣX²
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Automobile Industry
Coefficient of correlation:
Correlation is the degree of association between two variables and it represented in
terms of a coefficient known as coefficient of correlation. The range of correlation
coefficient is-1and+1.If the coefficient is negative, then the variables are inversely
proportional and maximum when it is -1. If it is 0, there is no association between the
variables. If the coefficient is positive then the variables are associated directly and it is
maximum when it is =1.
COST STRUCTURE:
The Cost structure indicates that how much cost had incurred for obtaining the
output. On awareness of the cost structure of the industry we can able to take further
steps to decrease the cost structure in the coming years. The cost structure had established
with the relationship of fixed charges and value added.
Fixed charges
COST STRUCTURE = --------------------------------
Value Added
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Automobile Industry
INTERPRETATION:
From the above table it is observed that the fixed cost as a proportion of value
added has come down year by year from 32.7% in the year 2003 to 23.6% in the
year2008. The value addition was increased during the study period because of increase
of sales year because of increase of sales the fixed charges also proportionately increased.
OPERATING PERFORMANCE:
PBIT
Operating Performance = -------------------- X 100
Net Assets
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Automobile Industry
Operating performance
12 10.5 10.3
9.8 9.7 10.1
10
8 7
6
4
IO
A
R
T
2
0
2003 2004 2005 2006 2007 2008
YEARS
INTERPRETATION:
From the above table it is clear that the operating performance in automobile
industry is showing fluctuation during the study period of 2003 and 2008. This is due to
the fluctuation in EBIT. In the year 2005 and 2006 it was vary high(10.5%).
FINANCIAL PERFORMANCE:
The Financial performance had established with the relationship of profit after tax
(PAT) and Net worth. It represents how much net worth is lying for acquiring the profit
after tax (PAT), and we can able to aware the financial performance of the industry.
PAT
Financial Performance = --------------------- x 100
Net worth
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Automobile Industry
Graph 3
Financial performance
30
23.3 24.5 23.5
25 21.6
20 17.9
15 10.8
IO
A
R
T
10
5
0
2003 2004 2005 2006 2007 2008
YEARS
INTERPRETATION:
From the above table it is clear that the financial performance of the automobile industry
is showing increased during the study period of 2003 and 2006. This is due to the
increased in pat and net worth. Expect In the year 2007 and 2008 is it is decreased.
2003 1396.67
2004 3119.22
2005 4419.35
2006 6157.03
2007 7580.45
2008 9569.9
2009* 10972.51
2010* 12572.15
2011* 14171.79
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Automobile Industry
Graph no:4
Values
Years
INTERPRETATION:
From the above table it is observed that the trend analysis of automobile industry
was increased year by year during the study period of 2003-2008 because of the increase
of sales.
2003 12831.53
Years
2004 17378.77
2005 18903.02
2006 25110.7
2007 32185.11
2008 44246.28
2009* 69302.31
2010* 71347
2011* 73391.69
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Automobile Industry
Values
Years
INTERPRETATION:
`From the above table it is observed that the trend analysis of automobile industry
was increased year by year during the study period of 2003-2008 because of the increase
of Net worth.
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Automobile Industry
Values
Years
INTERPRETATION:
From the above table it is observed that the trend analysis of automobile industry
was increased year by year during the study period of 2003-2008 because of the increase
of PAT.
Pn = Po (1+r) n
Here Pn = Current year
Po = base year
r = growth rate
Table no:7
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Automobile Industry
Graph no:7
Operating performance
0.35
0.293
0.3 0.263 0.25
0.25
0.2 0.159
0.15 0.124
IO
A
R
T
0.1
0.05
0
2003 2004 2005 2006 2007 2008
YEARS
INTERPRETATION:
From the above table it is observed that growth rate in total sales of automobile
industry was showing fluctuations year by year during the period of 2003 and 2008.
During the year 2003 was vary high (0.293),because the sales also high.the2007 and 2008
decreased.
Pn = Po (1+r) n
Here Pn = Current year
Po = base year
r = growth rate
Table no:8
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Automobile Industry
Graph no:8
INTERPRETATION:
From the above table it is observed that growth rate in capital employed of
automobile industry was showing increased year by year during the period of 2003 and
2008. During the year it increased because changes of capital employed.
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Automobile Industry
INTERPRETATION:
If the evidence from the above table that there is a strong relationship between
total income and total expenses. Because 1% changr in total expenses that must be lead to
0.999% change in total income. It is showing positive relationship between total income
and total expenses.
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Automobile Industry
INTERPRETATION:
If the evidence from the above table that there is relationship between total sales
and total profit. total sales that must be lead to 0.994% change in total profit. It is
showing positive relationship between total sales and total profit
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Automobile Industry
INTERPRETATION:
If the evidence from the above table that there is a relationship between total sales
and investment. in total expenses that must be lead to 0.921% change in investment. It is
showing positive relationship between total sales and investment.
SWOT Analysis
Strength:
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Automobile Industry
Weakness:
• Poor proactive communication channels between the local
sugar industry.
• Failure to communicate in a consistent manner with
stakeholders.
• Lack of conflict resolution/negotiation training of officers
handling complaints.
• Bay editions of the local newspaper cover sugar industry
issues differently.
Opportunities:
Threats:
• Growing awareness of environmental issues by the general
public.
• Increasing urbanization in coastal areas
• Increasing conflict between farmers and residents
• Increasing remoteness of rural industry from most Australians
• Almost half the local residents have a neutral opinion of the
industry.
• Location of mill close to CBD.
• The hostile element of the population, generally unemployed
and living in rural residential areas.
OBSERVATIONS
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Automobile Industry
It is observed that the fixed cost as a proportion of value added has come down
year by year from 32.7% in the year 2003 to 23.6% in the year2008. The value
addition was increased during the study period because of increase of sales year
because of increase of sales the fixed charges also proportionately increased.
Trend analysis of automobile industry was increased year by year during the study
period of 2003-2008 because of the increase of sales.
It is observed that the trend analysis of automobile industry was increased year by
year during the study period of 2003-2008 because of the increase of Net worth.
It is observed that the trend analysis of automobile industry was increased year by
year during the study period of 2003-2008 because of the increase of PAT.
It is observed that growth rate in total sales of automobile industry was showing
fluctuations year by year during the period of 2003 and 2008. During the year
2003 was vary high(0.293),because the sales also high.the2007 and 2008
decreased.
It is observed that growth rate in capital employed of automobile industry was
showing increased year by year during the period of 2003 and 2008. During the
year it increased because changes of capital employed.
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Automobile Industry
There is a strong relationship between total income and total expenses. Because
1% change in total expenses that must be lead to 0.999% change in total income.
It is showing positive relationship between total income and total expenses.
There is relationship between total sales and total profit. total sales that must be
lead to 0.994% change in total profit. It is showing positive relationship between
total sales and total profit.
There is a relationship between total sales and investment. in total expenses that
must be lead to 0.921% change in investment. It is showing positive relationship
between total sales and investment.
CONCLUSION
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Automobile Industry
financial position of the industry is good and also the industry provides
compensation. The earning power of the industry is not bad. The industry
maintains the standard norm of current ratio and investment is high. The average
components of marketing expenses and total income is long-term economic
contribution, it is develop conflict between the people.
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