Annual Report Guide
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Candace RodneyAnnual Report Guide
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Candace RodneyWeek Fifteen to Nineteen: Liquidation and Annual Report
During this period, each company will liquidate its operations (i.e. close down its business).
Certain steps, therefore, must be followed closely to successfully convert assets into cash,
disburse payments and report to shareholders. The objectives for this period include:
Conclude company operations
Create and distribute an annual report.
Pay dividends to shareholders.
Conclude company operations
This includes:
Complete production of all unfinished goods.
Sell all the companys inventory.
Close the companys financial books.
Pay any outstanding bills.
Distribute final wages, commissions and dividends.
Compile all company records.
Create and distribute an annual report
COMPONENTS OF JA ANNUAL REPORT
Executive Summary
Mission Statement and Company Values
Organisational Structure and Biography of Executive Management
Product and/or Service Description
Marketing Report
Finance Report
Highlights and Achievement
Appendix
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CHECKLIST FOR CREATING AN ANNUAL REPORT
Maximum
Length
SECTION 1: EXECUTIVE SUMMARY
Executive Summaries are usually the first sections that are read and analysed by
the JA Company Program judges, so please include the following sections in
your Executive Summary.
1.
2.
3.
4.
5.
6.
Done
(Tick)
2 Page
Company Name and Rationale for choosing it
Lifespan of the company
Product/Service overview
Target market details
A summary of all of the subsequent sections of the report
Key financials details (share dividends, profit margins)
SECTION 2: MISSION STATEMENT AND COMPANY VALUES
A mission statement should be a brief but clear description of the companys
ambitions and goals. It can include a description of the companys public image,
the target market, products/services and expectations of growth profitability.
1 Page
Make sure you believe in your mission statement!
Look at other companies mission statements for inspiration!
Its not about bragging! Avoid saying how great you are, what great quality
and what great service you provide.
SECTION 3: ORGANISATIONAL STRUCTURE AND BIOGRAPHY OF
EXECUTIVE MANAGEMENT
SECTION 4: PRODUCT AND/OR SERVICE DESCRIPTION
This section should outline the purpose, form and feature of the product/service.
2 Pages
2 Pages
Describe your product and or service. Including the following information:
1. What are the Unique Selling Points (USPs)?
2. What makes your product/service different?
3. In what way is your product/service innovative?
4. Please include photos/diagrams of your product or production steps in this
section.
SECTION 5: SALES & MARKETING REPORT
Graphs may be used to illustrate your findings. It is important to link sales to the
market research that was carried out.
2 Pages
Graphs of projected sales and actual sales should also be compared and any
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discrepancies/deviances explained.
Include a line or two on the 4 Ps of marketing and how is it related to your
product or service.
Some questions to consider:
What changes/improvements could be implemented to future marketing plans?
Did your company have any unique selling strategies?
Did your company have any sponsors or advertisers?
Include in this section any posters, fliers or your logo.
SECTION 6: FINANCIAL REPORT
The Financial Information, which must be included as part of this report is:
2 Pages
1. Profit and Loss Statement
2. Balance Sheet
SECTION 7: HIGHLIGHTS AND ACHIEVEMENT
It is important that you highlight to the judges what you are especially proud of.
Include information on trade fairs, school sales events, media coverage,
endorsements and sponsors.
2 Pages
This section should include subtitles such as:
Company highlights
Company achievements
Lessons learned
SECTION 8: APPENDIX
3 Pages
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