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    Rationale To The Study

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    The document provides an overview of the Indian two-wheeler market prior to liberalization in the 1980s. It notes that only a few domestic companies like Bajaj, Royal Enfield, and Escorts operated in the market and had long waiting lists due to supply constraints. In the mid-1980s, the government allowed foreign companies to enter through joint ventures, leading to partnerships between Indian and Japanese brands like Hero Honda, TVS Suzuki, and Bajaj Kawasaki. This increased competition transformed the market from a supply-driven to a demand-driven model with more options, technologies, and higher customer expectations.

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    Rationale To The Study

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    sauravv7
    77 views14 pages
    The document provides an overview of the Indian two-wheeler market prior to liberalization in the 1980s. It notes that only a few domestic companies like Bajaj, Royal Enfield, and Escorts operated in the market and had long waiting lists due to supply constraints. In the mid-1980s, the government allowed foreign companies to enter through joint ventures, leading to partnerships between Indian and Japanese brands like Hero Honda, TVS Suzuki, and Bajaj Kawasaki. This increased competition transformed the market from a supply-driven to a demand-driven model with more options, technologies, and higher customer expectations.

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    The document provides an overview of the Indian two-wheeler market prior to liberalization in the 1980s. It notes that only a few domestic companies like Bajaj, Royal Enfield, and Escorts operated in the market and had long waiting lists due to supply constraints. In the mid-1980s, the government allowed foreign companies to enter through joint ventures, leading to partnerships between Indian and Japanese brands like Hero Honda, TVS Suzuki, and Bajaj Kawasaki. This increased competition transformed the market from a supply-driven to a demand-driven model with more options, technologies, and higher customer expectations.

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    Download as docx, pdf, or txt
    77 views14 pages

    Rationale To The Study

    Uploaded by

    sauravv7
    The document provides an overview of the Indian two-wheeler market prior to liberalization in the 1980s. It notes that only a few domestic companies like Bajaj, Royal Enfield, and Escorts operated in the market and had long waiting lists due to supply constraints. In the mid-1980s, the government allowed foreign companies to enter through joint ventures, leading to partnerships between Indian and Japanese brands like Hero Honda, TVS Suzuki, and Bajaj Kawasaki. This increased competition transformed the market from a supply-driven to a demand-driven model with more options, technologies, and higher customer expectations.

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    Rationale to the study

    The license raj that existed between the1940s to1980s in India, did not allow foreign
    companies to enter the market and imports were tightly controlled. This regulatory maze,
    before the economic liberalization, made business easier for local players to have a
    sellers market. Customers in India were forced to wait 12 years to buy a scooter from
    Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a
    dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times
    its annual output for scooters.
    The motorcycle segment had the same long wait times with three manufacturers; Royal
    Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only fourstroke engine at that time and took the higher end of the market but, there was little
    competition for their customers. Ideal Jawa and Escorts took the middle and lower end of
    the market respectively.
    In the mid-1980s, the Indian government regulations changed and permitted foreign
    companies to enter the Indian market through minority joint ventures. The two-wheeler
    market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj
    Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian
    market dynamics from the supply side to the demand side. With a larger selection of twowheelers on the Indian market, consumers started to gain influence over the products they
    bought and raised higher customer expectations. The industry produced more models,
    styling options, prices, and different fuel efficiencies. The foreign companies new
    technologies helped make the products more reliable and with better quality. Indian
    companies had to change to keep up with their global counterparts.

    COMPANY PROFILE

    [ Company Profile ]
    Hero, is the brand name used by the Munjal brothers in the year 1956 with the flagship
    company Hero Cycles. The two-wheeler manufacturing business of bicycle components
    had originally started in the 1940s and turned into the worlds largest bicycle
    manufacturer today. Hero, is a name synonymous with two-wheelers in India today. The
    Munjals roll their own steel, make free wheel bicycle critical components and have
    diversified into different ventures like product design. The Hero Group philosophy is:
    To provide excellent transportation to the common man at easily affordable prices and to
    provide total satisfaction in all its spheres of activity. The Hero group vision is to build
    long lasting relationships with everyone (customers, workers, dealers and vendors). The
    Hero Group has a passion for setting higher standards and Engineering Satisfaction is
    the prime motivation, way of life and work culture of the Group.
    In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of
    Hero Honda Motors (HHM), headed an alliance between the Munjal family and Honda
    Motor Company Ltd. (HMC). HHM Mission Statement is: We, at Hero Honda, are
    continuously striving for synergy between technology, systems, and human resources to
    provide products and services that meet the quality, performance, and price aspirations of
    our customers. While doing so, we maintain the highest standards of ethics and societal
    responsibilities, constantly innovate products and processes, and develop teams that keep
    the momentum going to take the company to excellence in the new millennium. This
    alliance became one of the most successful joint ventures in India, until the year 1999
    when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India
    (HMSI). This announcement caused the HHM stock price to decrease by 30 percent that
    same day. Munjal had to come up with some new strategic decisions as, HMSI and other
    foreign new entry companies were causing increased intensity of rivalry for HHM.
    == Growth == The business growth of Hero Honda has been phenomenal throughout its
    early days. The Munjal family started a modest business of bicycle components. Hero
    Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000
    bicycles a day. Today Hero Honda has an assembly line of 9 different models of
    motorcycles available. It holds the record for most popular bike in the world by sales for
    Its Splendor model. Hero Honda Motors Limited was established in joint venture with
    Honda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest
    producer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-2006.
    Recently it has also entered in scooter manufacturing, with its model PLEASURE mainly

    aimed at girls. The Hero Group has done business differently right from the start and that
    is what has helped them to achieve break-through in the competitive two-wheeler market.

    OBJECTIVES:1. To know the market share of Bajaj & Hero Honda.


    2. To know the perception of customers regarding bikes.
    3. To determine the customers satisfaction regarding bikes.
    4. To determine the factors influencing the choice of
    customers regarding bikes.

    Literature review

    The report of (FICCI-2007) specified the overview of automotive


    industry of India and explained the added advantages of automobile
    industry in India. According to this article India has high potential of
    automobile industry, which contributes 4%GDP in Indian economy.
    Indian automobile industry offers different types of automobiles such as
    cars, scooters, bikes, busses, trucks, jeeps, tractors and all types of two
    wheelers, three wheelers as well as four wheelers.
    Indian automobile industry includes nearly 500 huge firms as well as
    1000 small scare registered firms that are offering automobile services
    to the customers. India is having huge benefits because of managing
    automobile industries as its major sector and it is getting many
    technological benefits, cost and manpower advantages etc.
    The Auto Ancillary Industry is the world famous R&D test center in
    India for automobile verifications that can be considered as one of the
    competitive advantage to Indian automobile industry. According to the
    World automobile statistics, India is the fast growing market sector for
    cars in the year 2004 and it is the second largest two wheeler market
    sector in the world and third largest three wheeler dealer in the world.
    According to this statistics India is the fourth largest market, which is
    having high tractor sales in the world.
    Research work is required in order to specify the detailed statistics on
    these aspects that reveals the standard of Indian automobile industry in
    the world.
    The information and statistics on Indian automobile industry is
    included in this article, which can be considered as the most significant
    aspect in the entire research process.
    According to the report of KPM (2010) Indian automobile industry is a
    developed industry that is having high opportunities when we compare
    among the others industries. Indian market is an open door for many
    opportunities and it is having wide range of employment opportunities.
    Because of presence of a higher population the work prospects are also

    high which is allowing Indian customers to depend on vehicles to


    manage their daily activities.

    RESEARCHMETHODOLOGY
    A Marketing research design specific a procedure for conducting and controlling
    the research project. Every marketing research must explicitly state its plan about
    collection and analysis of data. It is the conceptual framework within which the
    study is conducted and deals with the procedures used in the study for the
    purpose of investigation.
    Methods of Data collection:
    The analysis tools would be of both types which include
    1. Primary data.
    a) Questionnaire.
    b) Personal Interview.
    2. Secondary Data.
    a) Newspaper & Magazines
    b) Internet & Journals.

    Sample Area & Size:


    The sample area of the study will be restricted to the Rewa city only and
    the sample size would be of 100 respondents.

    DATA ANALYSIS & INTERPRETATION


    Data is the very important aspect of a research report because the data is the
    only thing from which the analysis and findings could be made; this is the reason
    why the data is being collected for the purpose of the research study. The study
    can be made easier through the collection of data and while collecting it the data
    can be reformed and furnished like this so that meaningful information can be
    withdrawn from it.
    The question will be

    framed as according to the respondents, the

    information gathered from the questionnaire is being used in the forms of pictorial
    representation and in tabular form thus the data representation is done in the
    form of pie chart, and graphs.
    Data will be collected by questionnaire method and these data will be analyzed
    by following methods:1) Bar chart
    2) Pie chart
    3) Tabulation format
    On sample basis
    On percentage basis

    LIMITATIONS

    5. Research work was carried out in Rewa only the finding may not be
    applicable to the other parts of the country because of social and cultural
    differences.
    6. The sample was collected using connivance-sampling techniques. As such
    result may not give an exact representation of the population.

    7. Shortage of time is also reason for incomprehensiveness.


    8. The views of the people are biased therefore it doesnt reflect true
    picture.

    EXPECTED OUTCOME OF THE STUDY


    There are a lot of possibilities in the market for Hero MOtocorp Products due to
    their unique features. To get the benefit of this opportunity the company should
    consider the following points.
    1. The studywill shows awareness for the companys Plans in Market.
    2. Advertisement strategy on their plans on a large scale e.g. on T.V. channel,
    leading newspapers etc.

    3. Is company`s recruitment policy effective for their channel promotion.


    4. Company would make plans for promotion of company business it should
    organize road shows seminars, exhibition or contests because these things make
    a clear picture of companys plans.

    5. SBI should open the branches and enhance its infrastructure so that the
    people of that region can also be awarded about these plans.
    6. Company should open customer service point in rural areas also.
    7. Company should issue less premium plan.

    CONCLUSION

    Conclusion

    1. Most of the Pulsar, CBZ & Karizma are purchased by


    young generation 18 to 30 because they prefer stylish
    looks and rest of the models of Hero Honda are
    purchased more by daily users who needs more average
    of bikes than looks.
    2. Hero Honda is considered to be most fuel-efficient bike
    on Indian roads.
    3. Service & Spare parts are available throughout India in
    local markets also.

    4. While buying a motorcycle, economy is the main


    consideration in form of maintenance cost, fuel
    efficiency.
    5. Majority of the respondent had bought their motorcycle
    more than 3 years.

    BIBLIOGRAPHY

    Kotler. Philip

    1.
    2.
    3.
    4.

    Marketing Management,
    2003 revised edition
    Compilation of Service Marketing provided by DBA.
    Kothari, C.R.
    Research Methodology,2007
    www.sbi.org
    www.google.co.in

    www.wikipidia.com

    QUESTIONNAIRE

    NAME: -

    CONTACT NO .

    AGE:-

    OCCUPATION:-

    15-20

    20-25

    25.30

    Above 30

    Businessman

    Employee

    Student

    Other

    Q1) Which Bike do you have?

    Hero Honda

    Bajaj

    Any Other

    Q2) Which Model do you have?

    Hero Honda: -

    Bajaj: -

    Splendor

    Passion

    Karizma

    Other

    CT 100

    Discover

    Pulsar

    Other

    Q3) In which Family Income do you Fall?

    100000-200000

    200000-300000

    300000-400000

    Above 400000

    Q4) For how long do you own a Bike?

    0-1 year

    1-2 year

    2-3 year

    above 3 years

    Q5) For what purpose do you use your Motor Bike?

    Office Purpose

    Personal Purpose

    Joy Purpose

    Other

    Q6) How do you come to know about this Motor Bike?

    Newspaper

    Television

    Magazines

    Friends/Relatives

    Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

    Yes

    No

    Cant say

    Q8) Do you have full knowledge about Bikes before buying?

    Yes

    No

    Q9) Which factor below influence your decision?

    Price

    Mileage

    Resale Value

    Status Symbol

    Quality

    Q10) How would you rate the following factors of bikes with respect to
    different companies?
    Hero Honda

    Bajaj

    Mileage

    Price

    Pick up

    Maintenance

    Look/Shape

    Brand Image

    Q11) In new bike with good feature comes in, then would you like to change
    your bikes?

    Yes

    No

    Cant say

    Q12) Any Suggestions for Company

    Date:

    (Signature)

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