Business Environment Sample
Business Environment Sample
Business Environment Sample
BUSINESS
ENVIRONMENT
TABLE OF CONTENTS
INTRODUCTION.................................................................................................................... 1
TASK 1..................................................................................................................................... 1
AC 1.1 Organisational purpose of business..........................................................1
1.2 Objectives of different stakeholders in Iceland Supermarket................2
1.3
Responsibilities
and
organizational
strategies
to
meet
the
stakeholder objectives................................................................................................. 3
TASK 2..................................................................................................................................... 4
2.1
Different
economic
systems
attempts
to
allocate
resources
effectively..........................................................................................................................4
2.2 Assess the impact of fiscal and monetary policy on Iceland
Supermarket and their activities..............................................................................4
2.3 Evaluation of impact of competition policy and other regulatory
mechanism on activities of Iceland Supermarket ........................................... 5
Task 3...................................................................................................................................... 6
3.1 Explaining How market structure determine the pricing and output
decisions of businesses................................................................................................6
3.2 The way in which market forces shape Iceland Supermarket
responses.......................................................................................................................... 7
3.3 The business and cultural environments shape the behaviour of
business............................................................................................................................. 7
TASK 4..................................................................................................................................... 8
4.1 Significance of international trade to Iceland Supermarket ................. 8
4.2 The impact of global factors on an organization........................................ 9
4.3 Evaluate the impact of policies of the European Union on Iceland
Supermarket.................................................................................................................. 10
Conclusion ..........................................................................................................................11
REFERENCES.......................................................................................................................12
INTRODUCTION
Business environment comprises all the internal as well as external
factors that affect the organization operations in both the direction.
Internal factors prevails inside the business corporation hence, it can be
controlled by the business. However, external factors comprise all the
market factors that cannot be controlled by the organization (Hamilton
and Webster, 2015). Iceland Supermarket is a subsidiary company of
Associated British Foods shortened to ABF. The company was founded in
the year 1969 in Ireland trading as Penny's headquartered in Deeside,
Wales, UK. In the year 2000, there were 100 Iceland Supermarket stores
across Britain and Ireland. By year 2012, total 238 Supermarket branches
are operating across UK, Ireland and Europe.
Present project report will helps to understand the business
environment of the Supermarket in which the business is operating. The
report will helps to determine the organizational purpose of business.
Moreover, the report will discuss the stakeholders of the business with
their interest and how they are satisfying. On contrary, the types of
economic system and the impact of fiscal and monetary policies and other
regulatory mechanism will be discussed in the report. Furthermore, the
report will determine the role of market structure in pricing and output
decisions. At last, Importance of international trade with the impact of
global factors on Iceland Supermarket will be analysed.
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TASK 1
AC 1.1 Organisational purpose of business
Iceland Supermarket: It is a UK retail supermarket chain,
established in the year 1969. It sales frozen and non frozen grocery items
in the market. Frozen goods comprise prepared meals and vegetable
products while non frozen items involves meat, dairy and other kind of dry
products in UK food market. The organization mainly aims at providing
best quality of products to the customers so as to enhance their returns
(Cetindamar, 2015). The organization is regularly satisfying the customer
demands that help to achieve greater the returns for the business.
KFC: Kentucky Fried Chicken (KFC) is the world second fast food
restaurant chain
after McDonald,
headquartered
in Gardiner Lane
for
providing
transport
services
to
the
customers.
helps
to
reduce
unemployment
rates
(Kumar
and
Siddharthan, 2013).
Lenders: Organization can borrow funds from the lenders at an
implied cost. Their objectives can be satisfying by making regular
payment of interest and having good solvency position. Better availability
of profits, good corporate image and better financial position satisfying
the lenders objectives to a great extent.
1.3 Responsibilities and organizational strategies to meet the stakeholder
objectives
Iceland Supermarket business has certain kind of responsibilities
towards the stakeholders. The business is satisfying their stakeholders
objectives by implementing different strategies that are explained here:
Customers: Iceland Supermarket has the responsibility to provide
large variety of products and services to the customers. Moreover,
organization is meeting their objectives by making product improvement
and giving additional benefits to them (Codro and et. al., 2014). They
create value for the products and the services and providing a convenient
way to purchase variety of products at single place.
Employees: Iceland Supermarket making strategies to provide
better salaries to the workers and maintain good working environment.
The organization decides better pay rates and provides job security to
them. Further, employees are satisfying by achieving good public image.
Their performance are appreciated and rewarded on a regular basis to
motivate them.
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TASK 2
2.1 Different economic systems attempts to allocate resources effectively
For solving the problem related to allocation of resources as well as
economic issues, it is more important to adopt an economic system
(Nestle, 2013). There are many kinds of economic system by which a
company can allocate the resources in appropriate manner. Some of the
economic systems are as follows.
Free market economy: It is commonly used economic system
where a company can identify market values of its products by
intersection of supply and demand curve. In the following system, the
government has not made any kind of interference. For example, in UK,
the companies can sell the goods at high prices because the demand
of that service is high in the market and customer is ready to pay for it
(Gould, 2012). In the same thing, to increase the supply of good in
market, the employee has required to make more efforts. In this
context, they are demanding high salary and firms are willing to pay it.
Transitional economy: In this system, the present market
related organizations have developed where central plan economy has
transformed into free market economy. The intention behind adopting
the system is developing own industries to give strength to economy of
country (Kissinger, 2012).
Command economy: Here, the government has right to take
decision alone regarding supply of goods and its pricing in market.
Along with this, it may appoint any other organization which helps in
allocation of resources (Mueller, Anderson and Wallington, 2011). For
instance, UK government has restricted the different industries to pay
taxes and then take the decision to utilized that funds in either
development of community or else.
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to each other as on the rise of money supply, interest rate decreases. This
decrease in interest rates results to give opportunity of taking cheaper
loans to Iceland Supermarket. However increases in interest rates results
to increase inflation in the country which is not good for the nation and
organisations as well. Government can handle the inflation by decreasing
the interest rates but this makes Iceland to suffer due to cut in spending
(Gertler and Karadi, 2011).
2.3 Evaluation of impact of competition policy and other regulatory
mechanism on activities of Iceland Supermarket
Competition is playing a major role in growth of a company and
delivered various benefits. In this context, UK government has developed
various kinds of competition policies for all type of industries. Competition
Act 1998 has ensured that in a market place, there should be a fair
competition between the organizations (Bigliardi and Galati, 2013). The
impact of this framework on Iceland Supermarket is it helps in develop
new services and products for community. With the help of this, firm has
been able to take competitive advantages and survive in the market. On
the other hand, various regulatory mechanism like improved working
conditions, employment opportunities, health and safety at workplace etc
has made impacts on business activities of Iceland Supermarket. In this
regards, company has developed several types of strategies and other
framework to raise the organization as a sustainable company in
marketplace (Ilagan-Manzano, 2013). The result of this it has helped firm
to create a good image between competitors and showing presence at
international level. Overall impacts of both competition and other
regulatory mechanism on Iceland Supermarket are company has able to
meet
the
objectives
of
business
and
provided
greater
satisfaction level.
customer
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TASK 3
3.1 Explaining how market structure determine the pricing and output
decisions of businesses
Pricing
and
output
decision
within
organization
are
greatly
2012).
Every
business
entity
has
to manage
different
policies
and
other
regulations
that
influence
business
decisions.
Economic- Iceland organization gets affected due to decrease in
purchasing power of individual and thus it affects the sales and
profitability of firm.
Social- Change in the taste and preference of people about
different products and services is also facing business operations of
Iceland Supermarket. Thus, it is essential for business to determine the
for
reducing
the
carbon
emission
as
it
affects
the
By
introducing
different
competition
policies
by
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TASK 4
4.1 Significance of international trade to Iceland Supermarket
International trade means exchange of good as well as services
between two or more oversees nations. Such type of business has raised
the economic condition of world which has affected demand, supply and
price of goods and services at international level (Nestle, 2013). The
significance of international business to Iceland Supermarket is as follows.
1. By exporting or importing goods at global level, Iceland Supermarket
and UK, both are able to earn valuable foreign currency. It has
supported economic conditions of nation and showing the presence of
company at international level.
2. With the help of international trade, Iceland Supermarket can effective
utilized its resources and decreased wastage of it. It helps UK and
other trade countries to manufacture the goods by sharing of
resources (Gould, 2012).
3. International trade has increased the living standards of people of UK
and it has leads to increase the sales of services of Iceland
Supermarket. The rising of living standards have increased the
spending power of customers which will good for company.
4. Along
with
this,
with
the
help
international
trade
to
Iceland
of the product and service (Thomas, 2007). On the other hand, if tax
is low then the cost of purchase the products will be high and
Iceland Supermarket reduces its market.
Employment policy: Through the change in the employment
policy the activities
of Iceland
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CONCLUSION
As per the above assessment, it can be concluded that every
organization has to consider wide range of external and internal elements
such as government and employees for taking appropriate business
decision. This report has addressed that market structure of particular
economy is having significant impact on the management decisions such
as pricing and production. This study has addressed that the business
entity has to manage various element such as international trade
regulations while expanding business in overseas markets.
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REFERENCES
Books and Journals
Asche, F. And et. al., 2015. Fair Enough? Food Security and the
International Trade of Seafood. World Development.
Bah, E.H. and Fang, L., 2015. Impact of the business environment on
output and productivity in Africa. Journal of Development Economics.
Baldwin, W. and Scott, J., 2013. Market structure and technological
change. Taylor & Francis.
Bonilla, P., 2015. Is our food safe? An Assessment: on the European
Union food safety policy, concerning the safety of meat & animalderived food products in the EU.
Cetindamar, D., 2015, August. Organizations with purpose: Benefit
corporations. In Management of Engineering and Technology (PICMET),
2015 Portland International Conference on IEEE.
Chiang, T.C. and Chen, X., 2015. Stock returns and economic
fundamentals in an emerging market: An empirical investigation of
domestic and global market forces. International Review of Economics
& Finance.
Online
PEST Analysis: What is PESTLE Analysis?. 2016. [Online]. Available
through: <http://pestleanalysis.com/>
What Is the Impact of International Trade?. 2016. [Online]. Available
through: <http://www.wisegeek.com/>