A Solid Performance During The Northern Summer Peak Season: UNWTO Panel of Tourism Experts

Volume 11 October 2013
absolute numbers international arrivals topped 125 million in both

July and August, while in June the 100 million arrivals mark was
exceeded for the first time in that month.
Contents
Quick overview of key trends
Regional results
International tourism receipts
International tourism expenditure
UNWTOs Panel of Tourism Experts
Air transport booking
The economic environment
Statistical Annex
3
7
9
9
10
12
15
Annex-1 to Annex-31
International Tourist Arrivals, monthly evolution

World
130
2009
120
2010
110
2011
100
2012
2013*
90
This issue of the UNWTO World Tourism Barometer and its

accompanying Statistical Annex include an analysis of
preliminary results for international tourism for the period
January-August 2013 based on arrivals and receipts data
reported by destinations around the world. Furthermore, it
includes an outlook for the period September-December based
on feedback from the UNWTO Panel of Experts and air transport
bookings data from business intelligence tool ForwardKeys.
This release is available only in electronic format, through
the UNWTO elibrary, and is free of charge for members. The
release is provided in English only, while the Statistical Annex is
available in English, French, Spanish and Russian.
(million)
80
70
60
50
10
11
12
Source: World Tourism Organization (UNWTO)
UNWTO Panel of Tourism Experts

175
Better
150
125
A solid performance during the

Northern summer peak season
Equal
Worse
100
75
Prospects (before)
50
Evaluation (after)
25
Demand for International tourism remained strong throughout the first eight months of 2013, according to latest results
for destinations around the world included in this UNWTO
World Tourism Barometer. Between January and August, the
number of international tourists (overnight visitors) worldwide grew by 5%, driven by strong results in Europe, Asia
and the Pacific and the Middle East. UNWTOs Panel of
Experts confirms this positive trend. Its evaluation of the
May-August period shows a significant improvement in
confidence, while prospects for the last four months of 2013
remain upbeat as well.
Another four months of sustained demand
After a solid start to the year, demand for international tourism
maintained strength throughout the Northern Hemisphere peak
season. The months of June, July and August achieved robust
results with 6%, 3% and 5% growth in international tourist arrivals
respectively compared to the corresponding month of 2012. In
1
t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2 t3
'03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13
Source: World TourismOrganization (UNWTO)
The first eight months of the year saw a record 747 million
international tourist arrivals (overnight visitors) worldwide in
absolute terms, some 38 million more than in the same period of
2012, equivalent to a 5% increase.
All regions shared in this growth. Europe benefited the
most, with an estimated 20 million more international arrivals than
in the same period of 2012. Given that Europe is the worlds
largest destination region with many comparatively mature
destinations, this 5% growth rate is particularly encouraging. Asia
and the Pacific increased arrivals by 6% and added some 10
million arrivals. The Americas (+3%) gained 4 million additional
arrivals, and the Middle East (+7%) and Africa (+5%) each
attracted a further 2 million.
The UNWTO World Tourism Barometer is a publication of the

World Tourism Organization (UNWTO). By monitoring short-term
tourism trends on a regular basis, UNWTO aims to provide all
those involved, directly or indirectly, in tourism with adequate upto-date statistics and analysis in a timely fashion.
The UNWTO World Tourism Barometer is periodically
updated. Issues contain as regular sections: an overview of
short-term tourism data from destinations, generating countries
and air transport; the results of the latest survey among the
UNWTO Panel of Tourism Experts, providing an evaluation of
and prospects for short-term tourism performance; and selected
economic data relevant for tourism. The objective for future
editions of the UNWTO World Tourism Barometer will be to
broaden its scope and improve coverage gradually over time.
The UNWTO World Tourism Barometer is prepared by
UNWTOs Tourism Trends and Marketing Strategies Programme,
with the collaboration of consultants, Nancy Cockerell and David
Stevens. The UNWTO Secretariat wishes to express its sincere
gratitude to all those who have participated in the elaboration of
the UNWTO World Tourism Barometer, in particular all institutions
that supplied data, and to the members of the UNWTO Panel of
Tourism Experts for their valuable contributions.
For more information on the UNWTO World Tourism
Barometer, including copies of previous issues, please refer to
the Facts & Figures section on the UNWTO website at
www.unwto.org/facts/menu.html.
We welcome your comments and suggestions at
barom@unwto.org, tel +34 915678205 / fax +34 915678217.
The World Tourism Organization (UNWTO), a United Nations

specialized agency, is the leading international organization with
the decisive and central role in promoting the development of
responsible, sustainable and universally accessible tourism. It
serves as a global forum for tourism policy issues and a practical
source of tourism know-how. Its membership includes 156
countries, 6 territories, 2 permanent observers and over 400
Affiliate Members.
Copyright 2013 World Tourism Organization
Calle Capitn Haya, 42, 28020 Madrid, Spain
UNWTO World Tourism Barometer
ISSN: 1728-9246
Published and printed by the World Tourism Organization, Madrid,

Spain - First printing: 2013 (version 17/10/13)
All rights reserved
The designations employed and the presentation of material in this
publication do not imply the expression of any opinions whatsoever
on the part of the Secretariat of the World Tourism Organization
concerning the legal status of any country, territory, city or area, or
of its authorities, or concerning the delimitation of its frontiers or
boundaries.
All UNWTO publications are protected by copyright. Therefore and
unless otherwise specified, no part of an UNWTO publication may
be reproduced, stored in a retrieval system or utilized in any form or
by any means, electronic or mechanical, including photocopying,
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publications. For permission to photocopy UNWTO material, refer
to the UNWTO website at www.unwto.org/pub/rights.htm.
The contents of this issue may be quoted provided the source is
given accurately and clearly. Distribution or reproduction in full is
permitted for own or internal use only. Please do not post electronic
copies on publicly accessible websites, UNWTO encourages you to
include a link to the Facts & Figures section of the UNWTO website
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World Tourism Organization

Capitn Haya 42, 28020 Madrid, Spain
Tel (34) 91 567 81 00 / Fax (34) 91 571 37 33
barom@unwto.org
www.unwto.org
Data collection for this issue was closed early October

2013.
The next issue of the UNWTO World Tourism Barometer
will be published November 2013.
2
Quick overview of key trends

International tourism demand up 5% through August 2013
compared to the same period of 2012
As of early October this year, a total of 141 countries and

territories have so far reported data on international tourist
arrivals (overnight visitors) for at least three months of 2013
(out of 220). Of these, over three quarters (108 countries or
territories) have reported an increase in tourist arrivals, with
32 countries (23%) enjoying double-digit growth, while 33
countries (23%) have posted a decrease. Over 70 countries
have already reported results for the eight month period
January-August of 2013.

Advanced economies & Emerging economies
10
5
0
-5
-20
2008
2012
2013*
Europe saw sustained growth in international arrivals (+5%)

despite continuing economic challenges. Asia and the Pacific
recorded 6% more arrivals, fuelled by South-East Asia
(+12%). Results were weaker in the Americas with 3% more
arrivals, driven in this case by North America (+4%) and in
particular the United States (+7%). Tourist flows in Africa
increased by 5% in line with the world average, led by North
Africa (+6%). The Middle East posted a robust 7% growth.
At the beginning of the year UNWTO projected that

international tourist arrivals would increase by 3% to 4% in
2013. With the strong results of the eight months of the year
in retrospect, it is almost certain that international tourism will
achieve this growth, and is very likely to exceed the target.
-15
2012
2013*
The Northern hemisphere summer months of July and

August achieved sound results with 3% and 5% growth
respectively compared to the corresponding months of 2012.
In absolute numbers international arrivals topped 126 million
and 125 million respectively, while in June the 100 million
arrivals mark was exceeded for the first time in that month.
July came in weaker than August, which can be largely
attributed to a slowdown in travel during Ramadan in
countries with large Muslim populations. This month of
fasting for Muslims occurred mostly in July this year and
travel tends to be strong before and after, but slow during,
Ramadan.
2011
Worldwide, international tourist arrivals grew a solid 5% in

the first eight months of the year compared to the same
period of 2012, despite global economic growth on low gear
according to the International Monetary Fund (IMF).
-10
2010
-5
2011
2009
2010
Emerging economies
-15
10
2009
Advanced economies
-10
(% change)
15
2008
(% change)
15
Based on this sample of destinations that reported data, it is

estimated that destinations worldwide recorded 747 million
international tourists between January and August 2013,
some 38 million more than the 709 million recorded in the
same period of 2012. This increase corresponds to a growth
of 5%, reflecting a generally robust tourism sector despite
on-going economic challenges in some parts of the world.
World
Boosted by an early Easter holiday (with a date shift from

early April in 2012 to late March in 2013), the strongest
growth in international tourist arrivals was recorded in March,
when they increased by an estimated 10% compared to the
same month last year. For the same reason, April was the
weakest month (+1%). February and May 2013 were also
strong in tourism activity (both +7%). June (+6%) was just
above the average for the whole period, while January was
slightly below (+4%)
Panel of Experts shows sharp improvement in confidence
World tourism performed better than expected in the period

May to August 2013 according to the business confidence
survey conducted among UNWTOs Panel of Experts this
September. The survey revealed a sharp increase in
confidence among destinations and businesses, in particular
among experts from advanced economies in line with the
better than expected performance in world tourism. For the
last four months of the year the Panel continues to be
optimistic as well.
Growth in tourism receipts trails arrivals
With very few exceptions, the positive results in arrivals are

also reflected in the international tourism receipts reported
for the first six to eight months of the year. Among the 25
largest international tourism earners, receipts grew in double
digits in Thailand (+27%), Hong Kong (China) (+25%),
Turkey (+22%), Japan (+19%), the United Kingdom (+18%),
Greece (+15%), India (+14%), Malaysia (+12%) and the
United States (+11%).
UNWTO Tourism Highlights, 2013 Edition

UNWTO has just released its UNWTO Tourism
Highlights, 2013 Edition, presenting a concise
overview of international tourism in the world based
on the results for the year 2012.
Emerging economies continue to drive international tourism

spending
Emerging economies continue to lead international tourism

expenditure, with all BRIC countries except India reporting
double-digit growth. China posted an exceptional 31%
increase in spending, while the Russian Federation (22%)
and Brazil (15%) also saw a sound increase during the
period.
Tourism spending was slower in the advanced economy

source markets of Canada (+4%), the United Kingdom
(+2%), the United States (+1%), France (+1%) and Germany
(0%), while Japan, Australia and Italy saw declines in
expenditure.
Air transport reservations for September-December 2013 up

by 4%
According to air transport booking data from business

intelligence tool Forwardkeys, international air departures
worldwide increased by 4% from May to August. Air travel
within the same region (+4%) was slightly stronger than
travel between regions (+3%). Travel within the same region
was strongest in Africa and the Middle East (+8%), followed
by the Americas (+6%), while Europe (+7%) experienced
strongest demand from other regions.
Worldwide bookings for the September-December 2013

period show a continuation of trends, with reservations up by
4% compared to the same moment a year ago. Reservations
for international trips within the same region (+5%) remain
stronger than travel between different regions (+3%).
International bookings are strongest from markets in the
Americas (+8%), Asia and the Pacific (+4%) and Africa and
the Middle East (+4%). Europe continues to be the major
beneficiary of interregional traffic (+6% overall), with
reservations from the Americas to Europe up by 7%, the
same as from Africa and the Middle East, and from Asia and
the Pacific by 3%.
UNWTO Tourism Highlights aims to provide a

consolidated set of key figures and trends for
international tourism in the year prior to its date of
publication. The 2013 Edition presents in 16 pages
a snapshot of international tourism in the world for
2012 based on the latest available information
collected from national sources. Trends and results
are analysed for the world, regions and major
regional destinations, with statistics included on
international tourist arrivals and international
tourism receipts. Furthermore, it provides the
ranking of top tourism destinations by arrivals and
receipts, as well as information on outbound
tourism generating regions and a list of top source
markets in terms of spending.
Electronic copies can be downloaded in English,
Spanish and French free of charge from
<http://mkt.unwto.org/publications>.
International Tourist Arrivals by (Sub)region

Full year
Share Change
Monthly/quarterly data series

(percentage change over same period of the previous year)
2000 2005 2010 2011 2012* 2012* 10/09 11/10 12*/11 2013* 2013*
(million)
(%)
100
6.5
2012*
(%)
YTD
Q1
Q2 Mar Apr May Jun
Jul
Aug
Q1
Q2
Q3
Q4
4.9
4.0
5.3
7.3
4.9
9.9
1.2
7.3
5.9
2.8
5.2
6.1
3.7
2.8
4.4
World
677
807
949
995 1,035
Advanced economies
420
459
507
531
552
53.3
5.3
4.9
3.9
5.0
5.3
5.0
8.7
0.0
7.8
6.4
4.3
5.2
6.1
3.6
2.8
4.1
Emerging economies
256
348
443
464
484
46.7
7.8
4.8
4.2
5.6
8.5
4.9 10.4
2.8
6.6
5.2
0.8
5.8
6.2
3.7
2.8
4.7
388.0 448.9 485.4 516.8 534.7
51.6
3.0
6.5
3.5
5.4
6.8
5.7
9.6
0.7
9.1
6.4
3.3
5.1
4.2
3.2
3.1
4.5
65.7
6.3
2.1
2.8
1.9
3.4
4.1
3.2
3.5 -1.6
5.0
5.2
-0.3
7.4
4.6
2.6
-1.7
5.2
139.7 141.7 154.4 161.5 166.7
16.1
3.9
4.6
3.2
4.0
4.9
4.4 10.0 -3.4
9.3
5.6
4.1
2.2
5.0
3.3
2.0
4.0
10.8
3.1
9.4
7.5
7.4
12.1
7.7 12.4
6.7
9.1
7.4
3.2
4.1
8.0
8.0
7.8
8.4
1.2 10.2
By UNWTO regions:
Europe
Northern Europe
46.4
Western Europe
Central/Eastern Eu.
69.3
Southern/Mediter. Eu.
60.4
90.4
62.8
64.5
95.0 103.9 111.6
132.6 156.4 173.3 186.9 190.7
18.4
2.5
7.9
2.0
6.1
6.2
6.5
9.9
- of which EU-27
326.8 356.1 371.0 391.4 401.1
38.7
2.7
5.5
2.5
4.0
4.3
4.3
7.4 -2.2
Asia and the Pacific
110.1 153.6 205.1 218.5 233.6
22.6
13.2
6.5
6.9
6.3
7.2
4.9 10.2
11.9
13.8
3.8
6.0
2.9
3.7
1.6
12.5 10.7
North-East Asia
58.3
85.9 111.5 115.8 122.8
South-East Asia
36.1
48.5
70.0
77.5
84.6
8.2
Oceania
9.6
11.0
11.6
11.7
12.1
1.2
South Asia
6.1
8.1
12.0
13.5
14.1
1.4
128.2 133.3 150.6 156.0 163.2
Americas
North America
91.5
89.9
99.5 102.1 106.7
Caribbean
6.9
3.8
7.1
0.6
0.7
3.4
1.9
7.8
5.8
3.3
4.0
4.2
2.1
1.7
3.0
2.2
5.8
6.9
6.0
8.1
8.7
8.0
4.8
7.4
7.1 -1.4
2.0
4.5
2.7
4.3
8.4
8.6
5.4
2.3
7.9 11.8 10.8
9.2
11.8
10.9
14.3
10.0
7.7
3.3 15.5
0.9
4.1
4.3
5.0
3.0
8.8
0.2
4.2
5.0
4.6
4.8
4.5
5.2
3.0
4.0
19.5 12.6
4.4
6.1
5.2
5.7
7.4
4.0
7.2
5.9
7.6
8.6
7.8
6.2
9.8
8.7
15.8
6.6
3.6
4.6
3.2
2.9
2.7
6.2
0.4
4.0
3.8
3.0
5.5
7.3
3.1
3.8
3.9
10.3
7.0
2.6
4.5
4.3
4.2
3.8
6.5
2.8
4.1
4.5
3.6
6.4
8.1
2.2
3.9
4.6
6.1
12.8 10.2 15.4
17.1
18.8
19.5
20.1
20.9
2.0
1.6
3.0
3.7
0.1
0.4
-0.9
5.1 -5.4
3.0
0.7
0.1
2.2
3.9
4.4
2.8
1.3
Central America
4.3
6.3
7.9
8.3
8.9
0.9
4.0
4.4
7.3
3.0
4.0
2.2
6.5
0.0
5.0
2.1
1.9
2.8
8.2
7.9
6.1
7.0
South America
15.3
18.3
23.6
25.5
26.7
2.6
10.4
7.8
5.0
1.6
1.0
1.1
5.9 -4.1
4.1
4.0
2.5
4.2
7.5
4.4
3.3
2.3
26.2
34.8
50.0
49.6
52.8
5.1
9.2 -0.7
6.5
5.0
4.1
3.5 10.8 -1.1
6.5
5.6
5.6
9.8
4.2
7.6
8.6
3.3
10.2
13.9
18.8
17.1
18.5
1.8
6.7 -9.1
8.3
6.1
1.7
3.3
9.7
4.1
7.7
16.5
9.5 11.8
8.9
4.5
3.9
5.0
2.3
8.4
2.7
Africa
North Africa
Subsaharan Africa
Middle East
4.3
8.4 -3.8
16.0
20.9
31.3
32.6
34.4
3.3
10.7
5.5
4.4
5.0
3.7 12.0
0.3
4.6
6.6
24.1
36.3
58.2
54.4
51.1
4.9
11.6 -6.4 -6.2
6.8
27.6
4.3 20.8
6.6
4.0
2.2 -20.4 -13.5
5.2
5.7 -8.9 -17.7 -6.7
(Data as collected by UNWTO October 2013)
Classification based on the International Monetary Fund (IMF), see the Statistical Annex of the IMF World Economic Outlook of April 2012, page 177,
at www.imf.org/external/pubs/ft/weo/2012/01.
See box at page 'Annex-1' for explanation of abbreviations and signs used
International Tourist Arrivals, World

12
10.4
10
8.0
8 6.2
4.6
6
4
(% change)
6.5
6.0 5.7 6.5

2.8
3.7
2.9
4.9
4.0
2.1
2
0
-0.1
-2
-0.8
-4
-3.9
96
/9
97 5
/9
98 6
/9
99 7
/98
00
/9
01 9
/00
02
/0
03 1
/0
04 2
/03
05
/0
06 4
/05
07
/0
08 6
/0
09 7
/08
10
/0
11 9
Fo 1 /10
rec 2*
as /11
t2
01
3
-6
Long-term average
The detailed information in the continuation of the UNWTO World

Tourism Barometer and its Statistical Annex is not included in the
complimentary excerpt of this document.
The full document is available in electronic format for sale and free of
charge for UNWTO members and subscribed institutions through the
UNWTO elibrary at www.e-unwto.org/content/w83v37.
For more information on the UNWTO World Tourism Barometer, please
refer to the Facts & Figures section on the UNWTO website at
www.unwto.org/facts.
Copyright 2013 World Tourism Organization
Hurry up!
The World Tourism Organization, the European Travel
Commission and the Government of Croatia are pleased to
announce the
UNWTO-ETC e-marketing master class:

Optimise your skills in developing, integrating and
evaluating e-marketing strategies and tactics
23-24 October 2013
Zadar, Croatia
The UNWTO-ETC e-marketing master class will be the
occasion for the official launch of the brand new
ETC-UNWTO Handbook on e-marketing for tourism
destinations fully revised and extended version 3.0.
The master class aims to coach tourism professionals in
optimising the integration of e-marketing into their strategies
operations and planning, and take full advantage of the
opportunities it offers, striving for excellence in e-marketing to
manage strong brands in a dynamic digital environment. The
master class will involve and engage participants and build on
latest insights in trends and opportunities, with special attention
to social media, mobile marketing and the measurement and
evaluation of e-marketing activities.
The UNWTO-ETC e-marketing master class will gather renowned
experts and key industry representatives to share their views on
current practices in e-marketing for tourism destinations. During
this two-day event, experts and participants will discuss trends,
challenges and opportunities in e-marketing techniques for
tourism destinations.
For further information regularly check the website

http://europe.unwto.org/en! The full programme and
additional information on the event will be available shortly.
We look forward to welcoming you to Zadar!
Hurry up!
The 7th UNWTO/PATA Forum on
Tourism trends and outlook
Tourism Development: New

Knowledge, Practices and Challenges
21-23 October, 2013
Guilin, China
This 7th edition of the Forum is jointly organised by the
World Tourism Organization (UNWTO) and the Pacific
Asia Travel Association (PATA), hosted by Guilin
Municipal Peoples Government and in collaboration with
Hong Kong Polytechnic University.
The forum will provide a platform for governments,
industry and academics to share information, to analyse
global trends and the broader environment impacting on
tourism, and to map out the appropriate course of actions.
The two-day forum will be divided into two sessions:
The technical sessions (on the first day) are aimed at a
selected audience. The session will provide practitioners
and academics with the opportunity to exchange the
latest tourism research results, trends and views on
tourism development with best practices and examples
from both public and private sector perspective.
The plenary sessions (on the second day) are open to a
broad audience. These sessions, conducted by renowned
international speakers from the tourism sectors, will be
devoted to the current issues in tourism of the year.
The Forum is aimed at participants from the following
areas:
Senior tourism policy, management, marketing and
research officials from National Tourism Administrations,
National Tourism Organizations, regional and local
Tourism Administrations and Tourism Organizations
Practitioners from tourism industries (tour operators,
hotels, transport services, financial bodies, consultancy
firms, etc)
Research institutions and universities
More information will be posted shortly on:
www.unwto.org/asia/guilinforum/en/guilin.php
UNWTO World Tourism Barometer

The UNWTO World Tourism Barometer aims at providing
all those involved in tourism with up-to-date statistics and
adequate analysis, in a timely fashion. Issues cover shortterm tourism trends, a retrospective and prospective
evaluation of current tourism performance by the UNWTO
Panel of Experts, and a summary of economic data
relevant for tourism. The information is updated throughout
the year.
Available in English, French, Spanish and Russian
Understanding Brazilian Outbound

Tourism What the Brazilian blogosphere
The Chinese Outbound Travel Market and

Understanding Chinese Outbound Tourism
China is the fastest-growing tourism source market in the
world and the top international tourism spender since
2012. In view of the worldwide interest in this market, ETC
and UNWTO have prepared two joint reports on this
subject: The Chinese Outbound Travel Market 2012
Update, which offers an overview of the features and rapid
evolution of the Chinese outbound tourism market, and
Understanding Chinese Outbound Tourism What the
Chinese Blogosphere is Saying about Europe, which
analyses the trends, themes and behaviour of Chinese
tourists based on the analysis of online social media and
internet searches.
Available in English
is saying about Europe

With over 70 million internet users in 2012, Brazil has Latin
Americas biggest population of netizens or social media
users, the 5th largest in the world. An increasing number of
National Tourist Organizations (NTOs) are interested in
targeting this important market through websites, blogs and
other social media. This joint research project by ETC and
UNWTO analyses the trends, themes and behaviour of
Brazilian tourists in Europe based on internet searches and
social media activity.
Key Outbound Tourism Markets in

South-East Asia
Asia and the Pacific is not only a major tourism destination
region but also an increasingly important tourism outbound
market. This study, a collaborative project between Tourism
Australia (TA) and UNWTO, aims to provide an up-to-date
perspective of the major tourism trends in five key outbound
markets: Indonesia, Malaysia, Singapore, Thailand and
Vietnam. The report includes an overview of tourism demand
and travel patterns, a detailed country-specific analysis and a
comparative evaluation of current and future tourism
potential.
Handbook on Tourism Product

Development
The UNWTO/ETC Handbook on Tourism Product
Development outlines the essential elements in the
process of tourism product development planning and
implementation. It demonstrates a range of successful
approaches and case studies from around the world and
sets out best practice examples and benchmarks by which
destinations can assess their own product development
system and methods.
Handbook on Tourism Destination

Branding
This handbook is a recognition by UNWTO and ETC of the
value of successfully building and managing a
destinations brand. With an Introduction by Simon Anholt,
the handbook presents a step-by-step guide to the
branding process, accompanied by strategies for brand
management. Given case studies illustrate concepts,
present best practices from around the world and provide
fresh insight into destination branding.
Available in English and Spanish
The Indian Outbound Travel Market,

The Russian Outbound Travel Market and
The Middle East Outbound Travel Market
The Middle Eastern, Indian and Russian outbound travel
markets are some of the fastest growing, and
consequently increasingly important markets in the world.
UNWTO and ETC have jointly published in-depth studies
of each unique market, which aim to provide the necessary
information to understand the structure and trends of these
growing markets. Topics covered include: destination
choice, purpose of travel, tourism expenditure, holiday
activities and market segmentation, as well as the use of
the internet and social media.
Compendium of Tourism Statistics,

2013 Edition, Data 20072011
The Compendium of Tourism Statistics provides data and
indicators on inbound, outbound and domestic tourism, as
well as on the number and types of tourism industries, the
number of employees by tourism industries, and
macroeconomic indicators related to international tourism.
The 2012 edition presents data for 209 countries from
2007 to 2011, with methodological notes in English,
French and Spanish.
Yearbook of Tourism Statistics,

2013 Edition, Data 20072011
The Yearbook of Tourism Statistics focuses on inbound
tourism-related data (total arrivals and overnight stays),
broken down by country of origin. The 2012 Edition
presents data for 199 countries from 2007 to 2011, with
methodological notes in English, French and Spanish.
The easy way to obtain UNWTO publications in print

or electronic format and download full catalogue:
www.unwto.org/pub

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Volume 11 October 2013

absolute numbers international arrivals topped 125 million in both

International Tourist Arrivals, monthly evolution

This issue of the UNWTO World Tourism Barometer and its

Source: World Tourism Organization (UNWTO)

UNWTO Panel of Tourism Experts