The

Guide to Chocolate Tasting

The
Guide to Chocolate Tasting

Welcome to the wonderful world of chocolate tasting that is

simply Divine! Everybody loves chocolate but many of us eat it
without really tasting all the flavours and experiencing the textures.
This booklet takes you through a step by step guide to tasting
chocolate to introduce you to the diversity and subtleties of the
different flavours. Its a great way to find out more about chocolate
on your own - but also fun as a theme for a chocolate tasting party
to share with your friends and family - read on to find out how.

Contents
Page 2 Introduction,

Page 10 More about flavour notes,

Page 3 The Divine Chocolate Story,

Page 12 Organising your Divine

chocolate party,

Page 4 All about cocoa,

Page 5 From bean to bar,
Page 6 Tasting chocolate,

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Page 8 Divine flavours,

Page 9 Flavour wheel,

Page 13 Divine and wine,

Page 14 Adinkra symbols,
Page 15 Tasting mat

The
The flavour and texture of Divine - whether it is
the smooth, creamy milk chocolate; the rich,
intense dark chocolate with 70% cocoa solids;
or the silky vanilla white chocolate - has been
designed to bring out the very best from the
quality cocoa sourced from Ghana in West Africa.
The cocoa trees are grown on smallholder
farms in the shade of the tropical rainforest.
The beans are then handpicked, fermented
and carefully dried in the sun to ensure the
quality of the chocolate is maximised. Divine
is made with the best of the best Fairtrade
cocoa beans (or Pa Pa Paa as they say in
Ghana) grown by a co-operative of 45,000
Ghanaian cocoa farmers called Kuapa Kokoo.
In addition to the cocoa, Divine is full of only
natural ingredients, and made into an exciting
variety of flavour combinations.
It was back in 1997 that, in order to ensure a
sustainable future for their families and farms, the
members of Kuapa Kokoo voted to start their own

Story
chocolate company. A year later Divine Chocolate
Limited was launched in the UK with the help
of Twin Trading, the Body Shop, Christian Aid
and Comic Relief with Kuapa Kokoo owning a
third of the company. In the years that followed
Divine Chocolate captured the minds, hearts and
tastebuds of chocolate lovers in the UK. Then in
2006, The Body Shop donated all their shares to
Kuapa Kokoo giving the farmers a major
shareholding of 45% in the company.
Receiving the Fairtrade price for their cocoa
beans means the farmers can invest in their
community and education projects, while
company ownership not only delivers additional
income but also gives farmers influence over their
own chocolate business.The farmers take great
pride in the chocolate company they co-own, and
you can be sure that while you enjoy every melting
mouthful of Divine, you are also supporting a long
term trading relationship which is empowering
cocoa farmers to have a voice in the chocolate
market and work their way out of poverty.

Owned by cocoa farmers, made for chocolate lovers

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All about Cocoa

Just as there are different varieties of grapes and coffee, there are
also different types of cocoa trees. They grow in different locations and
conditions and have different characteristics which contribute to the
flavour, colour and quality of the finished chocolate. At Divine we use
best quality Forastero cocoa beans from Kuapa Kokoo in Ghana.
Thats good business!

Forastero (80 - 90% of world production)

The word Forastero means foreigner or stranger
and originates from the Upper Amazon region
in South America. Forestero cocoa trees grow
in Ghana, Ivory Coast and the Cameroon.
Main characteristics of Forastero: Hardy tree
which produces large yields. The cocoa pods
have a thick peel and a coarse, strong aroma.
This cocoa forms the base ingredient in
most chocolates.

Trinitario (10 -15% of world production)

Trinitario cocoa is from the island of Trinidad

and is a cross between the Criollo and Forastero
cocoa bean. After the cocoa plantation on the
island was almost destroyed in the eighteenth
century, the two varieties were crossed. Trinitario
trees are now grown wherever Criollo is found
(1 - 5% of world production)
in Dominican Republic, Haiti, Cuba as well as
Java, Papua-New-Guinea, Sri Lanka and
The term Criollo is from Creole, meaning native,
authentic and indigenous.Criollo grows in Mexico, Cameroon. Main characteristics of Trinitario:
Trinitario is halfway between the two other
Nicaragua, Guatemala and Venezuela as it has
categories in every respect.
for over 3000 years ago. It is also found in
Colombia and the Caribbean islands including

Criollo

Trinidad, Jamaica and Grenada. Main characteristics of Criollo: Slightly bitter but not unpleasant.
Aromatic, mildly astringent, low tannin.
Pale colour giving chocolate a reddish tinge.

From Bean to Bar - How chocolate is made

Harvesting
Cocoa pods grow on trees and are the size of a small
rugby ball. When they are perfectly ripe, the pods are cut
down by hand using machetes and hooked knives on the
end of long poles.

Cleaning and roasting

The beans are sorted, cleaned,then roasted at between
120C - 149C. The roasting develops the colour and is the
second stage in the development of the chocolate flavour that
began during fermentation on the cocoa farm.

Fermenting
Once cut down the pods are gathered and farmers help
each other splitting open the pods and extracting the beans.
The dark brown beans are covered in a sweet white pulp
which tastes rather like lychees. Once the beans are collected
they are wrapped in plantain leaves. Here the fermentation
process starts which is a vital step in developing the cocoa
beans aromatics. Its important this process lasts for
5-8 days to ensure maximum flavour development.

Crushing and grinding

After roasting, the beans are crushed to release the internal
nib from the shells. They are then winnowed to blow the
shell fragments away. The nibs are then ground into a thick
brown liquid called cocoa mass. This is made up of rich cocoa butter
(55-60%) with fine cocoa particles suspended in it.The cocoa
mass is then heavily pressed until it is separated into cocoa
powder and cocoa butter. The cocoa powder can then be
used in chocolate drinks, confectionary and cooking.

Drying
The fermented beans are then spread out on large tables in
the sun and turned regularly to ensure they dry evenly and do
not stick together. The drying process takes about 5-12 days
and in this time the moisture content is reduced from 60% to
less than 8%. The beans are then packed into jute bags and
stored in ventilated warehouses.
The beans are then shipped to Europe, where the dry, hard
cocoa beans are transformed into scrumptious, luxuriously
melting chocolate.

Conching and tempering

Cocoa butter and cocoa mass is combined in varying
proportions and sugar, and milk for milk chocolate is added.
This mixture is then stirred continuously over several days in
a process called conching which gives the finished chocolate
its smooth, silky texture. It is then cooled slowly, whilst it is
still moving in the machine.This is called tempering. The resulting
mixture is called couverture and forms the basis of most
finished chocolate products. It can then be moulded
into chocolate bars, poured over individual confectionary
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items, shaped into eggs and used in ice cream.

Owned by cocoa farmers, made for chocolate lovers

Tasting Chocolate
Here are some notes on how to taste chocolate
and what you should be looking out for:

Appearance

Look at the appearance of the chocolate.

Chocolates vary in colour from rich reds and
coppers to dark browns. This is not necessarily
a sign of quality and it is a common myth that
darker chocolate is always better chocolate.
Look at the appearance of the surface - is it
glossy, shiny, dull, mottled, waxy, discoloured?
Does the edge have an even colour and fine
grain, or is it coarse, or crumbly? You may want
to compare all the samples before continuing.

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Touch

It should feel silky, not sticky, waxy or gritty

and should just begin to melt to the warmth
of your finger.

Sound

Take a piece and break it - it should snap

cleanly. The lower the cocoa content the
less snap.

Aroma

Take a small piece and let it melt between your

forefinger and thumb, cup your hands round
the chocolate and then smell. Like wine tasting
there are many associated aromas and you can
start to recognise them and decide which you
like most. Is the aroma intense or faint? Rich?
Sweet? Earthy? Nutty? Is it floral, fruity?
Do you smell dairy, caramel or malt, toasted
nuts, coffee, dried fruit or hints of tropical fruit,
wine, flowers, or wood?

Mouthfeel

Put the first piece in your mouth and pinch your

nose. Pinching your nose lets your tongue and
mouth isolate the chocolate. Most taste buds
are on the front of the tongue, which is where
you should start tasting the chocolate. It should
be smooth and buttery, gently dissolving into a
creamy liquid filling the mouth with its complexity
of flavours.
The main points to look out for in chocolate are
firstly the hint of flavours and how long these last;
ideally the flavours should steadily rise and linger
rather than a hit and run effect. Also, the finest
chocolate will produce a series of flavours, so
creating a full and varied flavour profile from the
first taste to the finish, rather than one level of
flavour and nothing more.

Flavour

The basic flavours are acidity, bitterness,

sweetness and astringency. Is the chocolate
too sour or sweet? Is the acidity just enough to
assist any fruitiness or is it too overpowering?
A good chocolate will be a well balanced
sensation of flavours.

Release your nose. Continue to allow the

chocolate to melt slowly on the tongue.
Be aware of all the tastes, how the chocolate
feels in your mouth, its texture (smooth, gritty,
fatty) and how the aromas/flavours develop
and change in the mouth/nose as time passes.

Aftertaste

You want the flavour to linger for several minutes

(good chocolate can linger for up to 45 minutes)
with a clean aftertaste and no residue; and certainly should not be over-poweringly sweet.

Remember, nothing is wrong; everyones

palate is different.
Note the smoothness, the textures, contrast
between sweet and tart, and hints of
other flavours that you can detect.
Drink water at room temperature
between samples to cleanse the palate
and try again.

Owned by cocoa farmers, made for chocolate lovers

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You can download this page at www.divinechocolate.com/tasting

Use this table to identify the flavours you taste in Divine chocolates
Divine White Chocolate

While white chocolate lacks cocoa liquor,

it includes the milk and vanilla used in milk
chocolate. These ingredients give it a variety
of sweet flavour notes, including cream, milk,
honey, vanilla, caramel and/or fruit.

Divine White Chocolate with Strawberries

Perfect summers day combination of tart
strawberries with a cream flavour. Notes
including milk, honey, vanilla, caramel.

Divine Milk Chocolate

Creamy with malt. Prominent flavours include

brown sugar, cocoa, vanilla, honey, caramel,
milk, cream with hints of malt.

Divine Milk Chocolate Hazelnut

Prominent flavours include brown sugar, cocoa,

vanilla, honey, caramel, milk, cream combined with
fresh and crunchy sweet hazelnuts.

Divine Milk Chocolate Orange

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Prominent flavours include orange, brown sugar, cocoa,

vanilla, honey, and caramel, milk, cream and fruit.

Divine 70% Ginger and Orange

Dark Chocolate

Prominent flavours include smooth, velvety

intense, richly-flavoured dark chocolate, ginger,
orange. Notes include, earthy, woody.

Divine 70% Dark Chocolate with Raspberries

Intense, richly-flavoured dark chocolate, fruity,
earthy, woody, not bitter, bursting with the hearty,
robust taste of sharp raspberries.

Divine 70% Mint Dark Chocolate

Intense, richly-flavoured dark chocolate, fruity,

earthy, woody, combined with the sweet
refreshing taste of freshly picked mint.

Divine 70% Dark Chocolate

Smooth velvety intense, richly-flavoured dark

chocolate, fruity, earthy, woody, not bitter.

Divine 85% Dark Chocolate

Smooth very intense, richly-flavoured dark chocolate,

fruity, earthy, oaky. Slight notes of red berries,
salt, smoke.

You can download this page at www.divinechocolate.com/tasting

Flavour Wheel

Owned by cocoa farmers, made for chocolate lovers

More about FlavourNotes

If you experience:
Acidity (low)
Acidity (high)

Proper length of conching, which varies, allows acidity to evaporate

Astringency

Germinated beans can cause this

Bitterness

Short fermentation. This may be due to a result of lack of knowledge or

some mass market companies do this purposely to save time & money
Fermenting different types of beans together can cause over-fermenting
of one type and under-fermenting of another

Blandness

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It may be a result of:

Short fermentation
Cocoa grown in highly acidic soils. Soils with low phosphorous levels and
higher amounts of iron and copper salts
Drying too fast stops the chemical reactions started in fermentation and
prevents the escape of part of the remaining acids and tannins in the bean,
resulting in acidic and astringent flavours. Artificially dried beans may also
be more acidic as the drying time is shortened
Drying too fast - as above

Too much conching can decrease some flavours

Too much cocoa butter
Possibly the result of deodorizing cocoa butter. This involves passing steam
through the butter which is under a vacuum. While removing off-flavours it
can also remove desirable flavours

Burnt rubber

Use of unfermented beans

Artificial drying methods

Caramel flavour

Considered desirable, it is brought out by proper roasting,

which varies by bean type

Cardboard flavour
Creaminess

May be transferred from packaging

Use of an emulsifier such as lecithin

Added cocoa butter
Long conching period

Earthy notes

Considered desirable, enhanced by proper roasting, which varies

by bean type

Floral notes

Considered desirable, enhanced by proper roasting, which varies

by bean type

Fruity flavours
Grainy texture

Varies by bean type - a number of different fruit flavours may be detected

Conching was not adequate

Chocolate not tempered properly

Grassy odours

Beans stored under humid conditions may absorb the odour of the bag
they are kept in

Smoke from drying the beans over wood fires (regions that harvest a lot
of cocoa during rainy seasons or cloudy weather often use artificial
drying methods to decrease moisture)
Over fermentation

Ham

Owned by cocoa farmers, made for chocolate lovers

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Organising your Divine chocolate party

Read through this booklet to give yourself a
quick background in chocolate tasting
Invite as many people as you like.
Download a tasting mat, flavour wheel and
guide to the flavours in Divine for each person
from www.divinechocolate.com/tasting
Go round the room with each person saying
Put out some jugs of water and glasses (its nice what their favourite type and flavour of
to add pieces of lime or a little lime cordial too). chocolate is and why.
Start tasting with the lightest variety (white) and
Make sure the water is room temperature.
Limit yourself to around five different chocolates. finish with the darkest.
Ensure your chocolate is at room temperature.

Allow roughly two squares per person.

Any more will give you tasting fatigue.

Give everyone a glass of water to cleanse their

palate in between flavours.

Hand out the tasting mats, flavour wheels and As each flavour is being tasted your guests can
write down their taste sensations. Discuss what
Divine flavour guides to everyone.
you all think does the flavour and texture work
Tell the amazing story of Divine before the
with the base chocolate?
tasting starts!

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Organise your guests around a table or sitting

in a circle. Hand out the pieces of chocolate

so everyone has them on their tasting mat
NB Break the bar up while still in the wrapper
to avoid melting chocolate in your hands. It is
a good idea for everyone to taste the chocolate

at the same time.

Encourage your guests to ask more questions

about Divine, cocoa and where it comes from,
and the flavours you should be able to find
most of the answers in this booklet
Which is the most popular flavour?
Send us your feedback at
www.divinechocolate.com/tasting

Divine and Wine

Another fun idea with friends is to organise a chocolate and wine evening
where you partner Divine chocolate with different wines.

The key to pairing any red wine with chocolate

Here are a few rules when pairing wine

with chocolate.

The wine should be at least as sweet,

if not a touch sweeter, than the chocolate
Work from light to dark begin with the more
you are serving it with. Otherwise, the
subtle white chocolates and end with the dark
taste may quickly veer towards sour.
chocolate flavours.
Pair chocolates with lower cocoa
Dessert wines dont really stick to any rules.
contents (white and milk) with lighter-
Champagnes go well with almost any type of
bodied wines, for example white
chocolate even white, while Port and Sherry are
chocolate with a soft fruity white wine.
best suited to dark chocolate.
The stronger the chocolate, the more
full-bodied the wine should be.
Look out for more taste matching notes
For example, a dark chocolate tends
with wine, tea and whisky and more at
to pair well with an intense wine such
www.divinechocolate.com/tasting
as California Zinfandel.

is fruit, not tannin. So you should find very obvious

dark fruit flavours and resolved (certainly not bitter)
tannins.

Owned by cocoa farmers, made for chocolate lovers

13

Adinkra Symbols
Have you noticed the intriguing pattern of symbols you can see all over Divine packaging?
These are Adinkra symbols, traditional West African motifs which appear on crafts and fabrics
all over Ghana, each with its own meaning. When the brand was redesigned in 2007 it seemed
appropriate to use the symbols to decorate yet another carefully crafted product from Ghana!
The new design was very popular with the farmers of the Kuapa Kokoo cooperative - they feel
that Divine, the brand they co-own, is proudly displaying its Ghanaian roots.
The names and meanings of the Adinkra symbolson the Divine packaging are presented below in Twi,
the local Ghanaian language, and translated into English. Is there one that you think is just right for you?

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Visit www.divinechocolate.com to find out more about the symbols and download
a screensaver featuring your favourite.

You can download this page at www.divinechocolate.com/tasting

tasting notes

Place chocolate on circles. Start with the least intense (eg white
chocolate) and work your way up to the highest cocoa content.
Use the flavour wheel and tasting chart to guide you. Note down
all your observations and build up your chocolate vocabulary.

Chocolate

Appearance

Aroma

Snap

Texture

Melt

Flavour

Finish

Variety
Cocoa content
Added flavours/
ingredients

Appearance
of the chocolate
surface

Which
aromas can you
detect when
smelling the
chocolate?

Is there a clear
crisp snap when
you break the
chocolate (Dark
chocolate only)

Once broken
does the edge
have an even
colour and fine
grain?

Describe how
the chocolate
melts in your
mouth. With a
slow start or
quickly.

A good chocolate
will be a well
balanced
sensation of
flavours. Is there
a succession of
different flavours?

Does the
flavour last and
change over
time - what
flavour do you
end with?

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Join us!
For more about the delicious range of Divine chocolates and the amazing
story behind the company visit www.divinechocolate.com.
Youll find fabulous chocolate recipes, competitions and events.
You can sign up for the Divine newsletter to get advance news of all our new
products and some exclusive offers.
Follow Divine on Twitter at
http://twitter.com/divinechocolate

and Facebook at
www.facebook.com/divinechocolate

or the Divine blog at

http://divinedelights.wordpress.com

RRP

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5.00

Divine Chocolate Limited

4 Gainsford Street, London SE1 2NE Telephone 0207 378 6550

www.divinechocolate.com