Sicily Market
Sicily Market
Sicily Market
CHAPTER I
THE BACKGROUND OF THE STUDY
Introduction
Technology nowadays constantly seems to seep its way into our daily life routines.
Everything we do is somehow connected with technology. Information and communication
technology holds tremendous promise for improving economic growth and the quality of life.
Online business has become more prosperous in todays marketplace than it has been in the past,
when computers were not as popular. With special software that eliminates the jobs of customer
service personnel, along with new ad campaigns and e-alliances, Internet commerce continues to
thrive. In addition, the widespread use of the Internet becoming a part of almost every nations
culture, has driven the milestone of adaptation of this reengineered system confining all the
benefits it can produce of doing business electronically. Electronic commerce is one such
technology that has been produced over the years of development. More and more businesses
have integrated electronic commerce to meet the essential demands of a competitive world.
Customers can "point & click" on the products they wish to purchase, fill out the
customer information, and the product will be shipped and received in a matter of few days.
People from anywhere in the world with an Internet access will be able to visit the site at any
time. They will not be restricted to the "normal" business operating hours. In fact, electronic
commerce (e-commerce, for short) has very attractive features like anywhere, anytime shopping /
banking (24 hours x 365 days) and no holidays, zero inventory, no middlemen, and so forth. (NN
Murthy, BM Mehtre, KPR Rao,GSR Ramam, PKB Harigopal & KS Babu, 2006)
Electronic commerce (E-commerce) consists of the buying and selling of products or
services over electronic systems such as the Internet and other computer networks. The amount
of trade conducted electronically has grown extraordinarily with widespread Internet usage. The
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use of commerce is conducted in this way, spurring and drawing on innovations in electronic
funds transfer, supply chain management, Internet marketing, online transaction processing,
electronic data interchange (EDI), inventory management systems, and automated data collection
systems. Modern electronic commerce typically uses the World Wide Web at least at some point
in the transactions lifecycle, although it can encompass a wider range of technologies such as email as well.
Electronic commerce is a complex term referring to the process of selling and buying
products and services over the Internet or other electronic systems. Considered as the sales
aspect of the e-business, the electronic commerce has revolutionized trade as a routine activity
for the contemporary man by bringing the marketplace to your home or the office, thus saving
you time and efforts.
Sicily market is an online store that specializes in selling T-shirt and at the same time it
sells beauty and health product. Sicily market also offer a made to order features where in you
can customize your own T-shirt design. They are using traditional marketing or advertising
strategies for them to market their business because they lack knowledge in todays technology.
They have been accepting orders manually between their clients which utilizes much of their
time.
Based on the information gathered, the researchers motivated to conduct a research to
find out if it is efficient to establish an online ordering system with an online customization
features that endorse Sicily market to a wider range for more customers.
Project Context
As part of the online marketing and e-commerce site, the researchers had observed and
experienced difficulties mostly in certain issues like creating customization of shirts and online
ordering. Due to these instances customers and owner getting hard time in terms of processing
orders, customization of shirts and reports in their sales.
Sicily Market Online Ordering System is a web-based application tool that has been
developed and deployed for customization of shirts and ordering of different product available in
the site and other interactions among customers and owner. It keeps and handles records of the
resolutions made for all concerns raised by the customers. It also works as collaboration to attain
a better and effective way of marketing and ordering system definitely for the chosen locale.
This website can give benefits both customers and to the store. To those customers have a
busy schedule will save time and to store will give extra sales or income. Customers will
experience a better service to stores by adding a delivery to the home service and the stores will
become popular for their new service which is made to order sports t-shirt it also receive a better
feedback to the customers.
Statement of the Objectives
This section states that the specific requirements that the researchers have to provide that
must be met by the system, which is categorized in two parts: the general objectives and specific
objectives.
General Objectives
The general objective of this research is to design, implement, and maintain online
ordering system that is effective in marketing, advertising and has a secured ordering system and
secured payment method with a customization feature.
Specific Objectives
The following are the specific objectives that the proponents are planning to achieve
1. To create an online ordering system that will advertise the product of Sicily market.
a. Revision features allow content to be updated and edited after initial posting
of products in the site.
2. To design and implement a usable interface for the company and for the Electronic
commerce system.
To the Customers This study will help the customers to have a hassle free shopping. With the
use of online ordering system it will make the work easy in finding for their needed products.
To the future researchers - This study will help them to have an initial idea on what topic to
choose and a guide if they have the same topic as a research and contribute knowledge on how to
make an online ordering system.
Scope and Limitations
This section encompasses the scope of the study and presents the limitation which will
not be covered by the system.
Scope
The scope of the study is about the concept of Sicily market online ordering system
system while the client can view the product and price.
Customize feature
this feature allow the customer to customize the t-shirt design they want they can also
Limitations
This section presents the limitation and other aspects not covered by the study which are:
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The study will not intend to cater a business inventory system, hence, its
focus only in e-commerce inventory system.
The study will only cover the sales information of the online store.
Definition of Terms
The following are the terms related to the study. Definitions are stated actively to
understand clearly the flow of the system that will be developed.
T-shirt - clothing that Sicily market sells
Website - A set of interconnected web-pages, usually including a homepage, generally located on
the same server, and prepared and maintained as a collection of information by the admin or staff
of Sicily market.
Admin - it a person responsible for running technically advance information for the system.
Orders A condition or comprehensible agreement of purchasing products to Sicily market
Marketing - the action or business of promoting and selling products or services, including
market research and advertising.
Client- conceptually, a client is a person or a company that reserve dates of visits or services
from a business establishment. Operationally, a client shall be any individual who can access the
website but has limited privileges.
Administration- He is an individual whose job is to manage a business or business activity. He
will have full access to all operations incorporated to the system.
User - it refers to the entity that has authority to use the system, or the consumer who employs a
good or service to obtain a benefit or to solve a problem, and who may or may not be the actual
purchaser of the item.
CHAPTER II
REVIEW OF RELATED LITERATURE
This section presents the review of literature of the adaption, concepts, mechanism and
standard which are relevant to make comparison to the system.
Related Literature
According to Brigita Go (2012), running an online business is much better than opening a
store. Selling online is indeed one of the great ways to make profits online. In fact, it is also a
great way to widen your target market and grow your business fast as well.
Also Carolyn Anderson (2012) stated that "by putting your business online, you are also
widening your reach worldwide". It is important to check out some online selling tips that may
help make selling successful.
In addition Harris (2012) the online medium offers a big platform to promote your
business as compared to other medium available. Your products and services will reach to a large
number of potential buyers only if you choose the right marketing medium for your business.
According to Sunny (2012) the primary reasons for marketing your ecommerce business
online is to remain fasten.
Furthermore Burleson (2005), a website must be simple and focused site to succeed. One
that is easy to build, maintenance-free, low cost, trustworthy, and a powerful traffic-builder and
customer-converter.
Lee (2006), one indisputable benefit of e-commerce is its ability to reduce transaction
costs. For consumers or buyers, this is most likely to take the form of lower search costs and
better information on products and prices. There could be drastic savings in production and
delivery costs of electronic or digital goods as well.
Related Studies
Ralen trading online ordering system this system develops an electronic-based
ordering for Ralen trading since them using manual system transaction. The researchers aim is
not just build a website but a customer-converter online marketing by providing adequate details
of the products, user-friendly interface, and secured payment transaction, search-engine friendly
and easy-to-maintain environment. The proposed system will not just build to advertise all over
the web but to provide good services to the target visitors. The researchers also sum up the
different techniques on how to gain web visitors and eventually convince them to purchase the
products based on some surveys gathered by the past studies.
E-books and online sales systems it could be able to advertise their business online
though the net base system and to sale there product online and services.
Online shopping is defined as a computer activity/exchange performed by a consumer via
a computer based interface, where the consumer computer is connected to and can interact with
a retailer digital store front through a network, the popularity if this medium of exchange has
allowed the existence of the free market with intense competition.
Online ordering and reservation to izkaya kikufuji restaurant this is a web based
system that easy online. The overall objective of this system will be de-mystify Japanese food to
facilitate patrons of a Japanese cuisine offered by the restaurant and will allow the customers to
select and order their favorite dishes. It will also provide detailed information about the dishes
their ingredients and possible to customizes to set spice level. Once customers complete their
order they will receive an email confirmation.
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Online ordering system of the drestaurant the system objective is to create an online
food ordering systems for Drestaurant. It helps the Drestaurant to be well known online and it
will make the sales of Drestaurant go higher.
Conceptual framework
The IPO diagram serves as a visual representation of the process of the system. The
initial data gathering at Sicily Market. The researchers received feedback from the owner about
the problems and difficulties that come along with the traditional marketing strategies, inventory
and report processes. These problems led to a number of problems of manual process of forms.
That is why the researchers came up with the idea of creating Online Ordering System for Sicily
Market, which would computerize the process of orders. This way the Sicily Market daily
operation can be done in a much more simple way.
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Chapter III
Methodology and Design
This chapter presents the research design and procedures used by the researchers. It gives
an overview on how the research study was designed and this part of the study discusses all the
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The main respondents of this study are the owner, admin and customers of Sicily Market.
A survey questionnaire was given and interviews were conducted to gather the important
information needed in coming up an accurate and more effective comprehensive Online Ordering
System application. A purposive sampling technique is used to determine the respondents, it is a type of
non-probability sampling that is most effective when one needs to study a certain cultural domain with
knowledgeable experts within. Purposive sampling may also be used with both qualitative and
quantitative re- search techniques. There were twenty respondents determined using this technique
and Sixteen were given questionnaires and sixteen are the customer of Sicily Market .
Statistical Analysis
The study made used of the following statistical instruments to determine the validity of
the results. The study will use a Purposive sampling, each individual is chosen base from the
owners choiced and entirely by chance, such that each individual has the same probability of
being chosen at any stage during the process.
System Development Methodology
In coming up with Web Based Mobile Zoo Mapping system, the researchers
used different methodologies and research designs to acquire the necessary requirements
and specification needed in the development of the system.
This section details the methods and standard processes and procedure necessary to
analyze, design, implement and maintain project. It identifies the formal method that the
proponents intended to follow in order to accomplish what have been set in the objectives. The
formal methodologies use from the design methodologies, software engineering and systems
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analysis practices modified Sashimi Waterfall model will be used as the development tool of this
study. This model will aid the researcher in developing the proposed study. The Sashimi
Waterfall model suggests a strong degree of overlap between the phases of a software
development life cycle. For example, architectural design and detailed design may be partially
completed before requirement analysis is considered complete. This approach is especially
suitable for projects requiring gainful insights into each layer as they move through their
development-life-cycles.
Unlike the Pure Waterfall Model where complete documentation is provided to the team
handling the next phase, Sashimi Waterfall Model suggests personnel continuity between phases.
Software Concept
Requirements Analysis
Architectural Design
Detailed Design
Coding and Debugging
System Testing
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Organizational Assessment
This chapter discusses the environmental repercussions of decisions that are taken into
account before the decisions are made.
The Sicily market provides authentic and high quality t-shirt, bags and safety beauty and
health product for the customer. Gathering information through interview and documents, the
researcher came up all the requirements that they need with the help of the owner of sicily
market. It aims to advertise and help the Sicily market to gain more customers and to be well
known online.
Requirement Analysis And Specification
The results of the requirements elicitation and the analysis activities are documented in
this part of the study. This section completely describes the system in terms of standard
functionality and the research methodologies used.
Logical Specification
The following are the diagrams that present the internal and external flow of the system.
These sections also present the possible outcome of the system and the database design.
Context Diagram
Context Diagram in software engineering and systems engineering is a diagram that
defines the boundary between the system, or part of a system, and its environment, showing the
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entities that interact with it. This diagram is a high level view of a system. It is similar to a block
diagram. (See Appendix D: Context Diagram).
Use Case Diagram
The proponents used Use Case Diagram to represent of a user's interaction with the
system that shows the relationship between the user and the different use cases in which the user
is involved. A use case diagram can identify the different types of users of a system and the
different use cases and will often be accompanied by other types of diagrams as well. (See
Appendix E: Use Case Diagram).
Network Topology
The network topology provides a visual aid in understanding how the user will be able to access
the proposed system. It shows the several users and provides a symbolic view on the use of
devices used to access the system. It shows that the proposed system is a web based system that
needs to be hosted on web in order for it to be accessible through the use of the internet. (See
Appendices F: Use Network topology).
Data Flow Diagram (DFD)
A DFD shows what kind of information will be input to and output from the system,
where the data will come from and go to, and where the data will be stored .(See Appendix G:
Data Flow Diagram).
System Design Specification
Systems design is the process of defining the architecture, components, modules,
interfaces, and data for a system to satisfy specified requirements. Systems design could be seen
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as the application of systems theory to product development. There is some overlap with the
disciplines of systems analysis, systems architecture and systems engineering.
Output and User Interface Design
Main Page of the Sicily market ordering system website is used to navigate in to the
different section of the website. It includes the sign in, sign up, t-shirt tab; customize tab, bag tab,
and beauty and health tab. The said page also includes the news that allows very user to find out
whats new on the website
T-shirt Page of the Sicily market contains the t-shirt products. It also contains the t-shirt
pricing and details. On this page you can also upload your own design of t-shirt that you want to
order.
Bags Page of the Sicily market contains the bags products. It also contains the bags
pricing and detail.
Beauty and health Page of the Sicily market contains the beauty and health products. It
also contains the beauty and health pricing and details. The ingredients and its benefits are
included in this page.
Customize Page of the Sicily market contains the customize feature. It also contain the
price of the product. (See Appendix H: Output and User Interface Design).
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Specification
Computer
Any model of pc
Processor
Core i3 CPU
Memory
2gb ram
Hard Drive
HDD 500gb
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Pointers
Optical mouse
Specification
Operating system
Web browser
Programming Environment
This section discusses the programming tools that the developers used to develop the
system.
Modified Presta Shop
A free, open source e-commerce solution. The software is published under the Open
Software License (OSL). It is written in the PHP programming language with support for the
MySQL database management system.JavaScript
A scripting language developed by Netscape to enable Web authors to design interactive
sites. Although it shares many of the features and structures of the full java languages it was
developed independently (Webopedia, 2015). It also used in back-end development.
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PHP
PHP is a popular general-purpose scripting language that is especially suited to web
development. It helps to connect the database to the website that is being used in the system.
SQL server Management Studio 2014
SQL server 2014 management studio 2014 is used to store data. The researcher used this
software as the database storage. This application acts as the database engine of the system.
Testing Plan
Software testing was done to ensure the quality of software. The operation and testing
procedures shown in Table 4 was followed to ensure that the project performed according to
specified requirements and meet the objectives of the study
Table. 4 Testing Procedure
Component/Module
Procedure
Launching of Software
Admin Side
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Customer Side
Owner side
Evaluation Procedure
To come up with a very significant result the researchers used several instruments to
gather sufficient data for the study.
The researchers had a survey was conducted (1) owner, (1) admin, (2) IT expert and (16)
customer like the Sicily. The following activities were undertaken in the evaluation process:
1. The researchers discussed the concept of the system and its operation for the
Respondents familiarization;
2. The researchers presented the system through demonstration to show how it worked;
3. Question and answer followed after the demonstration for some clarifications;
4. The evaluation questionnaire (Appendix B) was given to the respondents for them to
answer. They were requested to rate the system based on different criterion specified in
the instrument using the Likert Scale in Table 4.
5. The instruments were collected, data were tallied and summarized, and the mean was
computed;
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6. The overall rating was interpreted using numerical rating and equivalent in Table 4
CHAPTER IV
RESULTS AND DISCUSSION
This chapter presents the results and discussion of the project study. It includes the
project description, project structure, project capabilities and limitations and project testing and
evaluation.
Test Results
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The alpha test was conducted by one (1) owner, one (1) admin personnel and (2) two IT
experts and sixteen (16) selected customers. The following were observed during the testing
procedure:
1. Flexibility of Administration panel. Merchant can customize his store the way he wants to
make sure it is according to the customers need.
2. The website gives you tons of features, makes site management easy, provides
management benefits, gives users analytics and reporting.
3. The customized shirt plugins was running properly without problems encountered.
4. It is light weight website which enhances the loading speed of the shopping store.
The bugs discovered in the alpha test were addressed by the developer. Then, the beta test was
conducted to 20 respondents comprised of IT experts, customers and owner . Table shows the
hardware and software specifications used during the system evaluation that had ensured that the
system would run:
Evaluation Results
The performance of the website was evaluated in terms of Content, Design, functionality,
Technology used and Originality based on Philippine Web Awards Criteria. There were 20
Respondents who evaluated the website composed of one (1) owner, one (1) admin personnel
and (2) two IT experts and sixteen (16) customers.
Table 1. User Friendliness
E
(5)
Criteria
VG
G
(3)
F
(2)
(4)
(1)
4
0.8
4
0.6
5.9
5
1
1
0.17
4.65
6
1.2
4
0.6
4.3
4.65
10
2.5
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3.25
5
1.4
1
0.15
4.85
User friendliness is important for the system especially to the users. It is the degree to
which the system can be used by the users to achieve quantified objectives with effectiveness,
efficiency, and satisfaction in a quantified context of use. User friendliness collected a mean of
4.87 which is equivalent to a Very good rating as seen on the table below.
Table 3. Functionality
E
(5)
Criteria
VG
G
(3)
F
(2)
(4)
(1)
12
3
3
0.6
5
0.75
4.35
10
2.5
4
0.8
6
0.9
4.2
16
4
4
0.8
4.8
19
4.75
1
0.2
4.95
14
3.5
4
0.8
2
0.3
4.6
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Table 4. Reliability
E
(5)
Criteria
VG
G
(3)
F
(2)
(4)
1. The
system
provides
information to the user.
(1)
consistent
10
2.5
8
1.6
2
0.3
4.4
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2.75
7
1.4
2
0.3
4.15
4
0.8
5
0.75
4.3
12
3
4
0.8
4
0.6
4.4
15
3.75
4
0.8
1
0.15
4.7
Reliability focuses on the availability of the system and knowing that it is always up and
running. This part computed a 4.39 Mean which is equivalent to a Very Good rating.
Table 5. Accuracy
E
(5)
Criteria
VG
G
(3)
F
(2)
(4)
(1)
16
4
2
0.4
2
0.3
4.7
15
3.75
4
0.8
1
0.15
4.7
18
4.5
1
0.2
1
0.15
4.85
12
3
8
1.6
4.6
6
1.5
13
2.6
1
0.15
4.25
Accuracy criteria are extremely important for it ascertains the systems truthfulness and
correctness of the information content. The accuracy criteria attained a Very Good rating as
seen on Table 4.
Table 6. Performance Speed
E
(5)
Criteria
VG
G
(3)
F
(2)
(4)
(1)
13
3.25
7
1.4
4.65
8
2
12
2.4
4.4
12
3
6
1.2
2
0.3
4.5
10
2.5
7
1.4
3
0.45
4.35
5. Receives
reports
immediately after
information are inputted by the admin.
4
1
12
2.4
4
0.6
According to the Webster Dictionary, the simplest definition of speed is the rapidity of
movement or action. The performance speed part of the evaluation acquired another Very
Good rating.
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Mean
Qualitative Interpretation
4.87
User Friendliness
Very Good
4.58
Functionality
Very Good
4.39
Reliability
Very Good
4.62
Accuracy
Very Good
4.38
Performance Speed
Overall Mean
Very Good
4.57
Very Good
This summarizes the evaluation result showing the mean per criterion and the
corresponding qualitative interpretation. The table also presents the overall mean resulting from
getting the average of the mean of the five criteria.
The system received a positive overall mean rating of Very Good, showing that it had a
impact to the evaluators. The evaluation for originality scored for the highest mean amounting to
4.87, achieving a very good rating. This shows that the concept of the system appealed the most
to the users.
The content criteria received the lowest mean amounting to 4.38, which is
nevertheless equivalent to a very good rating and shows that the content of the system is in
correspondence to the capstone processes.
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CHAPTER V
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
After the data gathering, interviews and distributing questionnaires, the researchers
tabulated the collected data and came up with different results.
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The results of the survey questionnaires were discussed in the previous chapter and
showed that there was a problem in using a manual customization of shirts. And in using an
automated system, it helps the owner to have a fast transaction and more accurate reports.
The following are the evaluation results of the different resource persons or IT
practitioners whom they evaluated the system:
1. Does the System meet the set of objectives?
Yes the system is capable of monitoring sales report and shirt customization order
this lessens the need for paper used process in designing the shirt, lesser time
consumed to monitor the sales. Create and generate reports easily.
Yes based on the requirements of the student, the system was able to provide the
2. Evaluate the system in terms of speed, accuracy of data result and system function?
Speed respond in a timely manner.
Data result are accurate displays only that the user want to see.
System function meets customer orders reports no broken links.
In terms of the logical flow of the system the program runs well, however in
terms of speed, the hardware specification that will be used will depend on the
utilization of the system.
In terms of speed, the system showed good result, data is accurate
In terms of speed, considering the infrastructure of the web base, showed good
result and data is accurate.
3. Does the system provide user-friendly interface?
Yes the system provides the user friendly interface layout is in a clean, simple
and organize format.
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Concrete communication between the customer and the owner of the site for proper
process of the orders.
The owner should implement SMS notification for the customer for verification of
orders.
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