Suhaavi Brochureresearchnotes 20161012

Research Notes
Graphic Designer
5 Careers
1) Graphic Designing
- Roles
- Combine art and technology to communicate ideas
visually.
- Use different elements of design for artistic and
decorative effects.
- Work with both texts and images.
- Transform statistical data to visual graphics.
- To be able to use illustrator, adobe photoshop,
premiere, InDesign, photoshop elements.
- Responsibilities
- Look at their work from the customer's point of view
to create designs that are artistically interesting and
appealing to clients and customers.
- Working on multiple projects but still meeting the
deadline.
- Communicating with clients.
- Job prospects
- Fair opportunities in Ontario, New Brunswick,
Newfoundland and Labrador, Nova Scotia, Prince Edward
Island, Quebec and Saskatchewan.
- Low provincial salary
- $31K a year
- Average provincial salary
- $52K a year
- High provincial salary
- 83K a year
2) Art director
- Roles
- Being responsible for the visual style and images in
magazines, newspapers, product packaging, , and movie
and television productions.
- create the overall design and direct others who
develop artwork or layouts.
- Responsibilities
- Working closely with other senior team members to
lead in the creation of amazing designs and creative
output .
- Providing a crucial input into campaign planning
and growth strategy.
- Raising the bar creatively and taking responsibility
for all of the visual experience of the agency .
- Overseeing the visual aspects of websites,
advertising and varied media campaigns as well as
filming .
- Co-ordinating the work of and being responsible for
a team of varied creatives, both in house and freelance.
- Job prospects
- Quebec and Saskatchewan have fair opportunities
- $30K a year
- $54K a year
- $101K
3) Web Designer
- Role
- Web designers develop website architecture and
determine hardware and software requirements
- preparing mock-ups and storyboards, sourcing,

selecting, and organizing information for inclusion, and
design the appearance, layout and flow of the website.
- Responsibilities
- Sitting at a computer and writing detailed codes for
long periods.
- To make sure that the website looks innovative and
up to date.
- To respond politely and correctly to user questions
and requests.
- Job prospects
- Nova Scotia, Prince Edward Island and Quebec have
good job opportunities.
- Saskatchewan, Ontario, Alberta, British Columbia,
Manitoba and New Brunswick have fair opportunities.
- $31K a year
- $59K a year
- $88K a year
4) Animator
- Roles
- Work in teams to develop movies, visual effects, or
electronic games.
- Create work primarily by using computer software
or by writing their own computer code.
- Creating images of an actors movements which are
then animated into three-dimensional characters.
- Responsibilities
- Respond well to criticism and feedback.
- Develop original ideas.
- Manage time and meet the deadlines.
- Work as a part of a complex team.
- Job prospects
- Alberta, British Columbia and Manitoba have poor

outlook.
- Ontario, New Brunswick, Newfoundland and
Labrador, Nova Scotia, Prince Edward Island, Quebec and
Saskatchewan have fair opportunities.
- 31$K a year
- $52K a year
- High provincial average
- $83K a year
5) Film and video editor
- Roles
- Organize the final productions from many different
images that camera operators capture.
- They collaborate with producers and directors to
create the final production.
- Employed on a freelance basis, working on shortterm contracts for post-production studios, television
companies and corporate employers.
- Responsibilities
- Reordering and fine-tuning the content to ensure
the logical sequencing and smooth running of the
film/video.
- Look at every frame of film and decide what should
be kept and what should be cut to make the best
content.
- Be able to imagine what the result of their filming or
editing will look like to an audience.
- Must use sophisticated editing software.
- Job prospects
- Quebec, Alberta, British Columbia and Manitoba
have poor outlook.
- Nova Scotia and Ontario have fair opportunities.
$29K a year
Average provincial salary
$49K a year
High provincial salary
$76K a year
Final 1 Career
1) Graphic Designing
- Enter the position with a college diploma or a
university degree related to graphic designing.
- A university degree in visual arts with specialization
in graphic design, commercial art, graphic
communications or cartooning or completion of a college
diploma program in graphic arts is required.
- Specific skills are:
- Analytical skills - Graphic designers must be able
to look at their work from the point of view of their
consumers and examine how the designs they develop
will be perceived by the consumer to ensure they convey
the clients desired message.
- Artistic ability - Graphic designers must be able
to create designs that are artistically interesting and
appealing to clients and consumers. They produce rough
illustrations of design ideas, either by hand sketching or
by using a computer program.
- Communication skills - Graphic designers must
communicate with clients, customers, and other
designers to ensure that their designs accurately reflect
the desired message and effectively express information.
- Computer skills - Most graphic designers use
specialized graphic design software to prepare their
designs.
- Creativity - Graphic designers must be able to
think of new approaches to communicating ideas to
consumers. They develop unique designs that convey a

recognizable meaning on behalf of their clients.
- Time-management skills - Graphic designers
often work on multiple projects at the same time, each
with a different deadline.
Creative ability and artistic talent, as demonstrated by a
portfolio of work, are required for graphic designers.
- 1 year tution $6,956.50 - 4 years - 27,826
- Graduate degree makes you eligible for more jobs,
More earning potential than a student with a college
diploma.
3 programs and groups
- Program #1 - Graphic Design
- University - OCAD University
- Degree - Bachelor of design,BDes
- Program code - HGD
- Enrollment - 1200 (in all first year programs)
- Program #2 - Design (with Sheridan Institute)
- University - York University
- Degree - Bachelor of design, BDes
- 4 year program
- Co-op option - yes
- Program #3 - Advertising
- University - OCAD University
- Degree - Bachelor of Design, BDes
- Enrollment - 1200 (total enrollment in all first-year
programs)
- Group #1
- Graphic Design (Intern)
- Zane Barls - Toronto,ON
- an emerging Toronto-based custom men's sartorial
brand recently published in VOGUE Italia, SHARP, Toronto
Life, BlogTO, NOW, Novella and more.
- Graphic Designer Internship

- Social Markt Inc - Toronto, ON
- Social Markt Inc looks to bring together forward
thinking young professionals through various social
networking.
- Group #2
- RGD (Association of Registered Graphic Designers)
- The Association of Registered Graphic Designers
represents over 3,100 design practitioners, including
firm owners, freelancers, managers, educators and
students.
- Group #3
- GDC
- GDC is Canadas national certification body for
graphic and communication design and, since 1956.
- Has established standards for design professionals,
educators, and leaders.
- The CGD certification mark is recognized across
Canada as the mark of professional services and ethical
business conduct.
Companies
1) Labbrand
- It works with : Sephora, Continental, Four Seasons,
Marvel, Gucci, Pepsi, Quicksilver, Colgate, Britta, Durex,
Weight Watchers, Wrigley, Bacardi, Mercedes.
- I might work on projects like: brand consultancy
that is known for helping global brands translate and
build brand awareness in the Chinese consumer market.
2) Dessein
- It works with: Cafe Corporate, Black Swan STC,
Whiteman Park, Albany Entertainment Centre.
- I might work on projects like: work in design and

packaging.
3) Idea Couture
- It works with: Pepsi, Samsung, MaRS, and LG.
Information architects, digital strategists, and
experiential leaders.
- I might work on projects like: designing packaging
for consumer goods.
CITATIONS
Mostly my Blueprint and Indeed.com was used.
- https://core.myblueprint.ca/V5/Spectrum/Matc
hes?type=PostSecondary
- http://ca.indeed.com/viewjob?
jk=2616e0c7be72114d&qd=LqeLp7k6d_XgByv0jRAsbZZoLcPXs79tXz2xTYVg0fmx6vRn
NsYkEE5cvB_ucyL_ULJc_t9APuAVj5o9IkRgXGPIioXN0EEhCgANIW
ylTQ4xZI2V03B_pCMU8gqgYD&atk=1avfjd2fcaupcf
4r&utm_source=publisher&utm_medium=organic_l
istings&utm_campaign=affiliate
- http://ca.indeed.com/cmp/Zane-Barl
%C3%A4s/jobs/Graphic-Designer77e866acd2433e88?q=Graphic+Design+Intern
- http://ca.indeed.com/cmp/Social-MarktInc/jobs/Graphic-Designer-Internshipd4268f0394105af4?q=Graphic+Design+Intern
- http://www.payscale.com/research/CA/Job=Gra
phic_Designer/Salary
- https://99designs.ca/blog/creativeinspiration/most-famous-graphic-designcompanies/
- https://www.rgd.ca/
- https://www.gdc.net/
- https://core.myblueprint.ca/V5/Spectrum/Matc
hes

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Research Notes

- preparing mock-ups and storyboards, sourcing,

- Alberta, British Columbia and Manitoba have poor

consumers. They develop unique designs that convey a

- Graphic Designer Internship

- I might work on projects like: work in design and

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