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    PitchMastery Infographic1 PDF

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    Sandeep Gupta
    The document discusses how to effectively pitch ideas to others. It notes that pitches originate from the modern neocortex part of the brain but are received by the older, less intelligent croc brain part of the brain, creating a disconnect. It recommends bridging this gap by using a provocative story to break the audience's analytical mindset and grab their attention. It also advises understanding how to control the frame or perspective of discussions to guide the audience and get them emotionally invested in your idea. Finally, it mentions establishing a consistent process for refining pitches over time through engagement with others.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    PitchMastery Infographic1 PDF

    Uploaded by

    Sandeep Gupta
    303 views1 page
    The document discusses how to effectively pitch ideas to others. It notes that pitches originate from the modern neocortex part of the brain but are received by the older, less intelligent croc brain part of the brain, creating a disconnect. It recommends bridging this gap by using a provocative story to break the audience's analytical mindset and grab their attention. It also advises understanding how to control the frame or perspective of discussions to guide the audience and get them emotionally invested in your idea. Finally, it mentions establishing a consistent process for refining pitches over time through engagement with others.

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    PitchMastery-Infographic1.pdf

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    The document discusses how to effectively pitch ideas to others. It notes that pitches originate from the modern neocortex part of the brain but are received by the older, less intelligent croc brain part of the brain, creating a disconnect. It recommends bridging this gap by using a provocative story to break the audience's analytical mindset and grab their attention. It also advises understanding how to control the frame or perspective of discussions to guide the audience and get them emotionally invested in your idea. Finally, it mentions establishing a consistent process for refining pitches over time through engagement with others.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    303 views1 page

    PitchMastery Infographic1 PDF

    Uploaded by

    Sandeep Gupta
    The document discusses how to effectively pitch ideas to others. It notes that pitches originate from the modern neocortex part of the brain but are received by the older, less intelligent croc brain part of the brain, creating a disconnect. It recommends bridging this gap by using a provocative story to break the audience's analytical mindset and grab their attention. It also advises understanding how to control the frame or perspective of discussions to guide the audience and get them emotionally invested in your idea. Finally, it mentions establishing a consistent process for refining pitches over time through engagement with others.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    presents

    1 Know The Brain 3 croc brain


    Pitches are sent from the modernand smartpart of the brain: the neocortex. But 2
    they are received by a part of the brain that is 5 million years older (and not as
    bright). This is a serious problem. If you want to pitch anything successfully, you 1
    must bridge the gap between the way the neocortex and croc brain see the world.

    2 Learn The S T R O N G Method COMPLETE

    Every meeting, pitch and When people make Its easy for your audience to You must Most final decisions are The last few minutes of a
    presentation is a social decisions, they often get distracted in the middle of understand how made on emotion, not meeting are the most
    encounter that is governed by lapse into an analytical your pitch. Get and keep your to turn the tables logic. You must lay the critical. Most of us act
    frames. Frames are a point of mindset, which can be audiences attention through- in any arrange- final groundwork to get needy at this point.
    view, a perspectivea your greatest obstacle to out by provocatively using the ment so your your audience fully You must master the art
    position. Frames dont combine closing a deal. You must forces of tension, including target is chasing emotionally engaged in of pulling away.
    or mix. They collide. The grab your audiences risk, danger and you to win your your idea.
    strongest frame always wins. attention with a provoca- uncertaintyas well as time attention and
    tive story to break that constraint. respect.
    analytical mindset.

    3 The Grand Architecture allows you to:


    PITCH EFFECTIVELY: Its very rare to have a one-and-done pitch experience. Typically
    your pitch will get better and better over time, the more people you engage with it.

    ERADICATE NEEDINESS: No matter how good you are, if you have a big deal youre trying to close, where its high stakes, you are going to
    have to act needy if you dont have a few options of people to close with.

    BE IN A PROCESS: When you are executing tactics, you are constantly changing based on the circumstances. But when you are running a good
    process, like the Grand Architecture, you have a mission. You have objectives. You have goals. Then the tactics support the mission and objectives.

    4 TOO MUCH TALK TOO VAGUE/FUZZY YOU SEEM NEEDY

    GOING TOO SLOW TOO SIMILAR TO OTHER PITCHES

    NO FRAME TO PROVIDE CONTEXT

    5 LEARN ABOUT FRAME CONTROL


    www.pitchanything.com

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