Chapter 1 Marketing Aspect Thesis 1

Company Vision and Mission
Vision
To be one of the premier food companies that offers nutritious,

superior tasting Burger to people everywhere.
Mission
To combine aggressive strategic marketing with quality products,

services at competitive prices to provide the best insurance value
for consumers.
Cleanliness and providing good quality services are the top priority
of Burger Town Buffet management.
1
Logo Description:
The logo of Burger Town Buffet shows an image of a large burger in

cartoon style showing how we imagine or create our burger in our own
options. The image portrays what kind of product our company is offering.
The burger symbolizes typical filipino style which consists of buns and its
layered patties shows that our burger is prepared by our skilled personnels.
The background color which is white represents cleanliness and uniformity
and the heart shaped orange outline is how we represent love towads our
customers. It is important in the field of food industry to showcase sanitation
in all aspects.
2
Background and History
A common misconception is that the first hamburger was created in

Hamburg, Germany. While the inspiration for the hamburger came from
Hamburg, the sandwich concept was invented much later. During the 19th
century, Hamburg became famous for their beef, from cows raised in the
regional countryside. Hamburg beef was commonly chopped, seasoned and
molded into patties. Since refrigeration was not yet available, fresh beef like
this had to be cooked immediately. Hamburg beef came with a hefty price
tag outside of its native land, and was often substituted with less expensive
varieties of beef.
When groups of German immigrants began arriving in America during

the 19th century, many earned their livelihood by opening restaurants in
large cities like Chicago and New York. It wasnt long before many of their
menus featured an Americanized version of the Hamburg steak beef that
was minced or chopped and combined with garlic, onions, salt and pepper,
then grilled or fried. In 1837, New Yorks Delmonicos restaurant offered a
Hamburg steak on its first menu. At 10 cents it was the most expensive item,
twice the cost of pork chops, veal cutlets and roast beef. A German
restaurant at Philadelphias Centennial Exposition in 1876 served Hamburg
steaks to thousands of customers. Afterwards the dish was in high demand,
and could be found in non-German restaurants and in cookbooks like Mrs.
Lincolns Boston Cook Book, published in 1884:
Hamburgh Steak. Pound a slice of round steak enough to break the fibre.
Fry two or three onions, minced fine, in butter until slightly browned. Spread
the onions over the meat, fold the ends of the meat together, and pound
again, to keep the onions in the middle. Broil two or three minutes. Spread
with butter, salt and pepper.
3
This is where Hamburg, Germanys link to Americas classic hamburger ends. The
difference between Hamburg steaks and hamburgers as we know them today is, quite simply, the
bun. Two simple pieces of bread launched the Hamburg steak into nationwide popularity in the
mid 1800s, when many Americans found industrial jobs in factories. When steam powered
factories began operating through the night hours, food carts offering coffee and small food items
were often parked outside. Hungry workers would order food through a window and eat quickly
before heading back inside to work. A few years later, when food carts came equipped with gas
grills, Hamburg steaks started showing up on their menus. While well-liked by customers, the
Hamburg steak proved difficult to eat while standing. Placing the patty between two slices of
bread solved this problem, and the hamburger sandwich was born. Who was the first to serve the
Hamburg steak as a sandwich? The details have been lost to history. Whoever it was, looking
back it might be considered a stroke of culinary genius. By the turn of the century, the hamburger
was already considered an American classic.
4
Chapter I
Marketing Aspect
PRODUCT DESCRIPTION
Burger Town Burgers is innovated burger buffet to serve in Quezon City. Our
aim is to supply you with the finest and freshest tasting ingredients available
everytime. To achieve this we make sure all meals are made daily to provide
good quality specially on our burger beef, chichen, and pork patties and its
ingredients when you order. They are prepared with the utmost care,
preperation, cleanliness and burger making respect you can expect. Our
target market are students in different ages and those people who loves to
discover new innovated burgers that will really satisfy them.
Burger Town Burgers are made from wholemeal and hard wheat flour, a
reduced level of salt and no added sugar, blended with olive oil and topped
with roasted sesame seeeds. It is free from any artificial preservatives, using
all natural ingredients meticulously prepared, proved oven hours and lightly
baked to produced a supple, moist bread to envelope the freshest burger
ingredients.
DEMAND
Identifying the demand of our products is very much important in

establishing business. Considering our wide imagination and creativity to
create a product that will satisfy our customer in there needs and wants. Our
target market is in different ages, or let say all ages, from children to adult is
5
covered who loves to eat and discover our new burger that will surely satisfy
them.
SUPPLY
In establishing our business, we are also considering our main

competitors. Our major competitors who are inclined in burger industry like
Burger King, Army Navy and Zarks Burger are one of the leading burger
producers in town here in the Philippines, but through a good study and
further research about our products, we believe it will be known and trend in
the market.
Table 1-A Historical Demand and Supply of Burger Town Buffet
Year Historical Demand Historical Supply

2012 2,471,135 543,920
2013 2,745,705 604,355
2014 3,085,061 679,050
2015 3,505,752 771,647
2016 4,029,600 886,950
The table shows that there is an increase in demand and supply from
year 2012 to 2016. The demand is computed based on the primary data
collected through survey. According to the gathered data, itbis proven that
the increase in percentage demand and supply varies from 9% to 12%.
FORMULA:
HD = Historical Demand HD = No. of Demand X
HS = Historical Supply HD = 11,040 x 365
HD = No. of Demand by 12 months HD = 4,029,600
HS = No. of Supply by 12 months
6
Table 1-B Projected Demand and Supply of Burger Town Buffet
Year Projected Projected Gap

Demand Supply
2017 4,553,448 1,002,254 3,551,194
2018 5,190,931 1,142,570 4,048,361
2019 5,969,571 1,485,341 4,484,230
2020 6,924,703 1,722,996 5,201,707
2021 8,101,903 2,015,905.32 6,085,998
Our business has projected its demand and supply for 5 years. It shows
that there is an increase of average from % to % from year 2016 to 2021. It
was computed by adding the percentage of the previous year to present.
FORMULA:
HD = Historical Demand by Percentage of increase per year
HS = Historical Supply by Percentage of increase per year
GAP = Demand less Supply
Table 1-C Demand and Supply Analysis
Year Projected Demand Projected Supply

2012 2,471,135 543,920
2013 2,745,705 604,355
2014 3,085,061 679,050
2015 3,505,752 771,647
2016 4,029,600 886,950
2017 4,553,448 1,002,254
2018 5,190,931 1,142,570
2019 5,969,571 1,485,341
2020 6,924,703 1,722,996
2021 8,101,903 2,015,905.32
7
The table shows that there is an increase on the demand and supply
that we have been projected in the next five(5) years. According to the data
that we gathered demand and supply varies from 9% to 14% total
percentage of increase.
Table 2-B Price Comparative Analysis
Company Product Price

Burger town Burgest P499
Burger King Bacon and Cheese P249
Burger Whooper
Army Navy Burger Classic P185
Zarks Burger Jaw Breaker P290
Burger Town Buffet aims to become a good yet affordable of Burgers to

offer in its market. Our product already on to it, we deliver delicious and
affordable Burgers to our customer who have Burgers. We offer Burger in
different types.
Comparative Annual Market Share for 2017-2021

Table 3-A
Comparative Annual Market Share

2017
Company Sales Rate No. of Sales Total
Burger town 286,194 3,434,328 0.29018403 29.02
Burger king 271,126 3,253,512 0.27490596 27.49
Army navy 186,800 2,241,600 0.18940431 18.94
Zark`s burger 242,130 2,905,560 0.24550570 24.55
Total 11,835,00 100%
The table shows the computation of the total market share of the
Burger Town Buffet as well as the other three major competitor for the year
2017. The market share is derived from the total annual income per year
divided into the total annual income of the four industries multiplied by
100%.
Table 3- B Comparative Annual Market Share

2018
Company Rate No.of Sales Total

Burger Town 3,918,900 0.36215444 36.22
Burger King 2,500,809 0.23110543 23.11
8
Army Navy 1,600,810 0.14793448 14.79
Zarks Burger 2,800,555 0.25880564 25.88
Total 10,821,074 100%
The table shows the computation of the Total Market Share of the
Burger Town Buffet as well as the other three major competitors for the year
2018. The market share is derived from the total annual income per year
divided into the total annual income of the three industries multiplied by
100%. Though the comparison, the Burger Town Buffet partnership market
share increase by.
Table 3-C
Comparative Annual Market
Share
2019
Company Rate No. Of Sales Total

Burger Town 4,547,736 0.37947635 37.94
Burger King 2,955,100 0.24658216 24.65
Army Navy 1,200,585 0.10018031 10.02
Zarks Burger 3,280,820 0.27376118 27.38
Total 11,984,241 100%
The table shows the computation of total market share of the Burger
Town Buffet as well as the other three major competitors for the year 2019.
The market annual income of the three industries multiplied by 100%
through the comparison, Burger Town Buffet Partnership market share
increase by.
Table 3-D
2020

Burger Town 4,825,932 0.39259832 39.26
Burger King 3,200,407 0.26035891 26.04
Army Navy 500,600 0.04072472 4.07
Zarks Burger 3,765,350 0.30631805 30.63
Total 12,292,289 100%
Town Buffet as well as the other three major competitors for the year 2020.
The market share derived from the total annual income per year divided into
9
the total annual income of the three industries multiplied by 100% through
the comparison, Burger Town Buffet Partnership market share increase by.
Table 3-E
2021

Burger Town 5,693,844 0.41335785 41.34
Burger King 3,500,648 0.25414131 25.41
Army Navy 590,770 0.04288832 4.28
Zarks Burger 3,989,300 0.28961251 28.96
Total 13,774,612 100%
Town Buffet as well as the other three major competitors from the year 2017-
2021. The market share derived from the total annual income per year
divided into the total annual income of the three industries multiplied by
100% through the comparison, the Burger Town Buffet Partnership market
share increase its market share.
Formula:
Market share= companies share/ total industries share x 100%.
10
Table 4-A
Burger Town Buffet

Projected Statement of Sales Income
2017
Selling Price No. of Sales

units
Burgers
Burgest Buffet 499 389 194,111
Free 1 Plate of Fries
Free 1 Pitcher of any flavoured Juice
389 194,111
Total
Side Dish Fries

155 96 14,880
Cheese Fries/ Plate 155 73 13,315
Barbeque Fries/ Plate 165 187 30,855
Sour Cream w/ Garlic Fries/ Plate
356 590,50
Total
Dessert ( Additional Offers )

ICE CREAMS 99 62 6,138
Burger Town Ube/ Chocolate 99 31 3,069
Burger Town Pandan/ Cream 99 14 1,386
Burger Town Chili Ice Cream Mix
107 10,593
Total
Additional Drinks
120 32 3,840
Burger Town Nestea (Good for 10) 120 18 2,160
Burger Town Nestea (Good for 10)
187 22,440
Total
Monthly Sales 286,194
Annual Sales (2017) 3,434,328
Output Tax (12%) (412,119.3
6)
Total Sales 3,022,208.
64
11
Table 4-B
Burger Town Buffet

2018

units
Burgers
447 223,053
Total
Side Dish Fries

155 110 14,880
409 65,545
Total

123 12,177
Total
Additional Drinks
120 37 4,440
215 25,800
Total
Annual Sales (2017) 3,918,900
Output Tax (12%) (470,268)
Total Sales 3,448,632
Table 4-C
Burger Town Buffet
12
2019

units
Burgers
Free 1 Pitcher of any flavoured
Juice 519 258,981
Total
Side Dish Fries

155 128 19,840
474 75,960
Total

143 14,157
Total
Additional Drinks
120 43 5,160
249 29,880
Total
Annual Sales (2017) 4,547,73
6
Output Tax (12%) (545,728
.32)
Total Sales 4,002,00
13
7.68
Table 4-D
Burger Town Buffet
2020

units
Burgers
607 302,893
Total
Side Dish Fries

155 150 23,250
305 47,695
Total

167 16,533
Total
Additional Drinks
120 50 6,000
291 35,040
Total
Annual Sales (2017) 4,825,932
Output Tax (12%) (579,111.8
4)
16
14
Table 4-E
Burger Town Buffet

2021

units
Burgers
716 357,284
Total
Side Dish Fries

155 177 27,435
360 56,300
Total

ICE CREAMS 99 113 11,187
197 19,503
Total
Additional Drinks
120 59 7,080
343 41,400
Total
Annual Sales (2017) 5,693,844
Output Tax (12%) (683,261.2
8)
72
Chapter II
Technical Aspect
15
The Product
Technical description of the Product
The feasibility study is a combination of product and service in which

intended our buffet focused on its different types of burgers and its service in
which unlike other fast food chains they are the one who creates their own
burger but for our business burger the customer option is priority they have
the capacity to create their burger.
The raw materials that will be used in the business can easily found in
market, vegetables, meat, drinks, condiments, etc. The business also intends
to look for a supplier for these raw materials so that it will be bought at lower
cost.
Burger:
Burgest- 499.00
There are different sizes of our burger and it depends on the customer
on what size of burger they want and they are the one to put ingredients in
their burger. This burgest is good for 3 people.
Juices:
Ice Tea- 120.00
(Good for 10 Pitcher)
Ice tea is a popular packaged drink. It can be mixed with flavoured

syrup with multiple common flavour including kiwi, lemon, orange, and
pineapple.
Kiwi Juice- 120.00

Kiwi cooler, the beautiful light green colour of this cocktail.
Lemon Juice- 120.00

The juice of the lemon is about 5% to 6% citric acid, which gives a sour
taste.
Orange Juice- 120.00

A sweet, sugary, sometimes carbonate, orange flavoured drink.
16
Pineapple Juice-120.00
Sweet juice extracted from pineapple. It is sold unsweetened and

sweetened.
ICE CREAM
Ube Ice Cream 99.00

(Per glass) Ube ice cream is smooth and creamy with almost floral hints.
Chocolate ice cream - 99.00

Chocolate ice cream is composed of natural flavour of chocolate
flavouring.
Pandan Ice Cream 99.00

Our pandan ice cream has its unique green colour and flavour it
rightly makes an inimitable ingredient especially for baked goods.
Chilli Ice Cream Mix 99.00

Experience the buffet best mixture of sweet and hot yet but cool
ice cream combine to have the coolest and extraordinary experience.
Side Dish Fries
Cheese Fries 155.00

A cheesy sweet potato cooked from fresh cuts with slightly crispy
edges and soft inner portion.
Barbeque Fries 155.00

A potato fries cooked from fresh cuts with a barbeque flavour with
slightly crispy edges.
Sour Cream with Garlic Fries- 165.00

A potato fries cooked from cuts of potato with the complete mixture of
sour cream and garlic flavor.
17
THE MATERIALS
Oven
An oven compartment, as in a kitchen range,

for cooking and heating food.
An oven is a thermally insulated chamber
used for the heating, baking or drying of a
substance, and most commonly used for
cooking.
Mixer
A mixer is a kitchen utensil which uses a

gear-driven mechanism to rotate a set of
beaters in a bowl containing the food to be
prepared.
Food Pan
Food pans are used in every stage of the

food preparation and presentation process.
Chillers
18
Is a machine that removes heat from
a liquid via vapor- compression or
absorption refrigeration cycle.
Griddle
Is a piece of cooking equipment where

the cooking surface is flat with a heat
source underneath. A griddle can be a
piece of cookware, such as cast iron griddle
that is heated over a burner or it can be
built
in to a change.
Manufacturing Process
ICE CREAM
19
Ice Cream
(Raw Materials)
Mixing
Freezing
Hardening
Product Assembly
And Packaging
BURGER PATTY
Burger Patty
(Raw Materials)
20
Mixing
Bowl
Freezing
Griddle
CAMOTE FRIES
.Camote Fries
(Raw Materials)
21
Chopping/ Slicing
Frying
JUICE
Juice
(Raw Materials)
Mixing Juice Jag

22
Juice Jag
Flow of Operation
Burger
1st is the completion of good quality raw materials

2nd Grind meat and fat.
3rd- Add seasonings and remix.
4th Forming into patties with the use of hamburger molder.
5th Store in freezer.
6th Patty is rerady to cook in griddle.
Ice Cream
1st Is the completion of good quality raw materials.

23
2nd Mix together the ingridients needed to make an ice cream.
rd-
3 Freezing the mixture in a chiller or freezer.
4th Is the hardening process of an ice cream put it on the permanent
gallon you will use for the ice cream.
5th Is the assembly and production of the product. Putting it in thier
corresponding boxes or gallons and then ready for selling.
JUICE
1st Put the juice powder in a jag/ container.

2nd Mix it.
Camote Fries
1st Is the completion of good quality raw materials.

2nd Slice into thick strips
3rd- Heat oil into deep pan.
4th Add the necrsarry ingredients in camote fries after deep frying.
SOURCE OF RAW MATERIALS

Products Supplier Price
Meat Commonwealth Market 160/klo
Beer Commonwealth Market 280/klo
Bacon Ever Gotesco 2,881.25/ 25 packs

Supermarket
Cooking oil Ever Gotesco 7,970/ 20L
Supermarket
Egg Commonwealth Market 110/ tray
Kamote Commonwealth Market 40.00/ klo
Pepper Commonwealth Market 300/ klo
Salt Ever Gotesco 35/klo

Supermarket
Onions Farmers Market 189.75/ klo
24
Worcestershire source Ever Gotesco 862/5 Gallon
Supermarket
Milk Ever Gotesco 750/ 3L
Supermarket
Barbeque Powder Farmers Market 675/ 5 packs
Condensed Milk First Asian 1,150/ 20pcs

Distribution Trading
Co. Ltd.
Kiwi Powder Farmers Market 675/ 5 pouch
Orange Powder Farmers Market 675/ 5 pouch
Ice Tea Powder Farmers Market 675/ 5 pouch
Pineapple Powder Farmers Market 675/ 5 pouch
Kiwi Farmers Market 100/ 1klo
Orange Farmers Market 100/ 1klo
Pineapple Farmers Market 250/ 10 pcs
Cheeze Ever Gotesco 1,250/ 10 Carton

Supermarket
Garlic Commonwealth Market 90/ klo
Sour Cream Farmers Market 462.50/ 5 pack
PROCEDURES
Burger Patty
Ingridients:
1 pound (453 Grams) ground meat/ beef

white onion
Ketchup
1 tablespoon worcestershire sauce
1 tablespoon white pepper
1 garlic
Salt and pepper to taste
1 egg yolk
Step-by-step procedure
Step 1: Place the ground beef in a bowl. Add the ingredients to it when its
ready.
25
Step 2: Rouhgly chop the onion and garlic. Put them in a bowl and mix them
together untill combined.
Step 3: Add the ingridients this includes the worcestershire sauce, ketchup,
mustard.
Step 4: Add the egg yolk season one egg yolk with salt and pepper and mix
everything together.
Step 5: Create the burger. Hadling the meat as little as possible the put the
burgers on a hamburger molder.
Step 6: Put these patties in a freezer.
Ice Cream
Ingridients:
Heavy whipped cream

1 sweetened condensed milk
Ube cream, chocolate cream, pandan cream, chili cream
Step 1: Add 1 pint heavy whipping cream

Step 2: Mix until soft peaks are formed.
Step 3:Add 1 can (14oz.) sweetened condensed milk.
Step 4: Mix until thick and well combined.
Step 5: Add the different flavors.
Step 6: Freeze for atleast 6 hours.
Camote Fries
Ingridients:
Camote (sweet Potatoes)

Brown Sugar
Salt
Vegetable oil
Step 1: Peel sweet potatoes scrub and wash the potatoes throughly. Use a
knife or vegetable peeler to peel off skin.
Step 2: Slice into thick strips slice the potatoes into strips.
Step 3: Heat oil heat 3-5 cups ofe vegetable oil in a deep pan for deep frying.
Step 4: Fry sweet potatoes strips put a handful of potato strips into hot oil
and deep fry in.
Step 5: Add sugar sprinkle about 3-4 teaspoon of brown sugar while deeping
it on fryer.
26
Step 6: Add salt sprinkle it also a pinch after adding sugar.
Step 7: Continue stirring until done and ready to serve and display.
Juice
Ingridients:
Sugar
Flavored powder
Fruits
Step 1: Pour out the flavored powder in a clean container.

Step 2: Add the specific flavor in each container.
Step 2: Mix it separately untill it is done.
Production Cost
Unit cost of product
A. Direct Cost
Burger
Raw materials for every burger 249.00
Ice Cream
Raw materials for every Ice cream 84.00
Camote Fries
Raw materials for every camote fries 154.00
Camote fries with garlic

Raw materials for every Camote fries with garlic 163.50
Juices
27
Raw materials for every pitcher 116.50
B. Product pricing
Selling Price = ( cost of the item)/(100- mark-up)

multiplied by 100
Burger= (249)/(100-250) *100
= (249) / (150) *100
= 166.00/person
(since our burger is good for 3 person we multiply it from 3
then the result is 499)
Ice Cream = (84) / (100 15) *100
= (84) / (85) *100
= 99.00
Camote Fries = (154) / (100 1) *100
= (154) / (99) *100
= 155.00
Camote Fries with Garlic = (163.50) / (3.50) *100
= (163.50) / (98.50) *100
= 165.00
Juice = (116.50) / (100 3.50) *100
= (116.50) / (96.50) *100
= 120.00
28
Rules of usage of the Store
Fewer consumer protection laws. Commecial leases are not subject to

most consumer protection laws that govern residential leases.
No standard form. Many commecial leases are not based on a standard
form or agreement; each commecial lease is customized to the
landlords needs. As a result you need to carefully examine every
commercial lease agreement offered to you.
Long term and binding contract. You cannot easily break or change a
commecial lease. It is a legally binding contract, and a good deal of
money is ussualy at stake.
Negotiability and flexibility. Commercial leases are generally subject to
much more negotiation between the business owners and the landlords
are often eager for tenants and willing to extend special offers.
29
Equipment Needed
PRODUCT SUPPLIER QUANTI PRICE TOTAL

TY
Furniture&Fixture
Table & Chairs Wilcon Home
Depot
Kitchen Cabinet Wilcon Home
Depot
Plants Circle Garden 2 150 300
Lights Wilcon Home 6 660 3,960

Depot
Sofa Wilcon Home

Depot
Other
Equipments
30
Cups & Saucer Ever Gotesco 25 18.25 456.25
Spoons, Folks, & Wilcon Home 12 339.00 4,068

Knives Depot
Knives Wilcon Home 3 510.00 1,530
Depot
Condiments set Home Works 5 289.00 1,445
Spatula Ever Gotesco 5 87.00 435
Plates Ever Gotesco 25 31.00 775
Tray Ever Gotesco 8 210.00 1,680
Humburger molder Ever Gotesco 5 698.00 3,490
Cost of Operation
Space rental
Monthly Rent 20,000
Annual Rent 240,000
Salary
Monthly Expense 102,128
Annual Expense 1,225,536
Electricity/ Dower
Supply: Meralco
Monthly Expense 5,682,87
Annual Expense 68,194,44
Telephone / Internet Connection
Supply: PLDT ( Internet And Phone )

Monthly Expense 1,449.00
Annual Expense 17,994
Water
31
Supply: Maynilad
Annual Expense 67,532.04
Total Utility Expense

Annual Expense 1,619,256.48
Building and Facility
Store/Factory Location
Our business is located beside red ribbon near Mary the Queen College
of Quezon City and Ever Gotesco Mall Commonwealth which our primary
targets are students of Mary the Queen College of Quezon City and its near
areas like customers in Ever Gotesco Mall. This location is perfect for our
business it is because the area is near to the households and one of the most
populated area in commonwealth.
32
Store Factory Size
A 60 Sqaure meters commercial space beside red ribbon along

commonwealth.
Our business chose this space in commonwealth because it is near at the
school like Mary the Queen College and Asian Institute College and other
student who just walk on that place and also this location is perfect because
it is near to the households and in most populated area in commonwealth.
33
Floor Plan
Floor planning is a critical aspect of effective restaurant design. Regardless

of whether the restaurant is casual or chic, a good floor plan considers space,
workflow and seating efficiency in creating a quality dining experience.
Although specific layouts vary according to the type and size of the
restaurant, most floor plans include similar components.
BURGER TOWN FLOOR PLAN
34
Production Supplies
Table
Burger buns 32.00/ pc 400 pcs 12,800
Meat 160.00/klo 20 klo 3,200
Beef 280.00/klo 20 klo 5,600
Bacon 115.25/pack 20 packs 2,305
Catsup 162.50/Gallon 10 gal 1,625
Sweet Chili 31.00/bottle 8 bot 248

Sauce
35
Mustard Suace 67.25/ bottle 8 bot 538
Cooking Oil 398.50/3L 15 L 1,992.50
Egg 110/ tray 5 tray 550
Cheeze Sauce 187.50/ gal 10 gal 1,875
Pickles 71.25/klo 5 klo 356.25
Tomatoe 74.75/klo 5 klo 373.75
Lettuce 155.25/klo 5 klo 776.25
Onions 189.75/klo 5 klo 948.75
Cucumber 40/klo 7 klo 280
Mayonnaise 140/gal 5 gal 700
Mushroom 100/klo 10 klo 1,000
Sweet/ Sour 192.50/gal 8 gal 1,540

Sauce
Camote 40/klo 15 klo 600
Worcestershire 172/gal 5 gal 862
Barbeque 135/pack 5 pack 675

powder
Pineapple 135/pack 5 pack 675

Powder
Orange Powder 135/pack 5 pack 675
Kiwi Powder 135/pack 5 pack 675
Ice Tea Powder 135/pack 5 pack 675
Sour Cream 92.50/pack 5 pack 462.50
36
Pepper 52.75/pack 3 pack 158.25
Cheese 125/ carton 10 carton 1,250
Milk 250/ 1 liter 3L 750
Sugar 45/ klo 5 klo 225
Onnions 189.75/klo 3 klo 569.25
Salt 351/klo 3 klo 105
Whipping 203/bottle 50 bot 10,150

Cream
TOTAL 54,540.50
Production Tools
Product Description Unit/ Price Quantity Total Amount
Microwave Oven 2,998 2 5,996
Griddle 8,500 1 8,500
Food pan 2,300 5 11,500
Hardening 24,998 1 24,998
Mixing 1,139 3 3,417
Chiller 16,580 2 33,160
Fryer 9,100 2 18,200
Hamburger Molder 698 5 3,490
37
Total 109,261
EQUIPMENT
Air Conditioner 57,788 1 57,788
Light Bulbs 660 6 3,960
Telephone 699 2 1,398
Wall Clock 180.00 1 180
Computer Set 23,990 1 23,990
Fire Extinguisher 1,599 3 4,797
Printer 7,995 1 7,995
Firts Aid Kit 764 1 764
Water Dispenser 5,255 1 5,255
Pos 9,154 1 9,154
38
106,127
FURNITURE AND FIXTURE
Chair 620 70 43,400
Long Table 1420 7 9,940
Table 1200 19 22,800
Sofa 27,420 3 82,260
Wall Glass 500 7 3,500
Total 158,750
ACCESSORIES
Product Unit/ Price Quantity Total Amount

Description
Glass Cups 18.25/ glass 25 pcs 456.25
Plates 31.00/ Plate 25 pcs 775
Spoon 339/ Bundle 12 pcs 4,068

39
Fork 339/ Bundle 12 pcs 4,068
Knives 510/ Set 3pcs 1,530
Condiments Set 289 5set 1,445
Tray 210 8pcs 1,680
Total 14,022.25
SANITARY SUPPLIES
Broom 100 2 pcs 200
Dish Washing 50/ Bot 10 Bot 500
Dust Pan/ Brush 30 2 pcs 60
Twister Map 879 2 pcs 1,758
Trash Bins 485 2 pcs 970
Towels 150 2 pcs 300
Table Napkins 100 2 pcs 200
Hand Dryer 5500 1 pc 5500
Pail 30 10 pcs 300
Total 6,484
40
OVER ALL EXPENSES
Production Supplies 54,540,50
Production Tools 109,261
Office Equipment 106,127
Furniture and Fixture 158,750
Accesories 14,022.25
Cleaning Supplies 6,484
Total 449,184.75
41
Employees
Reqcruitment Program
The reqcruitment program will be the store managers

resposibility. Our target employees will be the students who fit and
interested to work for hour basis/ part time job.
Traning Program
Our Team Member Training program is completed in the store

with a trainee supervisor. The activity module of the store will be
implemented by the training supervisor. Training begins with The
Learning Zone. This training program will include:
Food safety, which ensures our guest are served the highest
quality food prepared in the safest manner possible.
Meeting specific guidelines for appropriate certifications in the

training system.
Learning the processes and procedures required to

meet/exceed expectations and standards.
Waste Disposal
The waste disposal of the Burger Town Buffet will require proper
process of allocating the biodegradable, non- biodegradable and
recycles. In Fiesta Villa they have a designated area for disposal
that will be collected once a week by the garbage truck. Burger will
be composing of plastic cups, papers, and left over food. For
additional income, the store will sell all its recyclables items like
plastic bottle to a junk shop.
42
Calendar of Activities
January February
1-New Years Day 14- Valentines Day
2- Beggining of Inventory -10% Discount
March April
30- General Meeting 2- Inventory
18- Good Friday
20- Buying of Raw Materials
May June
1- Labor Day 12- Independence Day
-10% Discount
30- General Meeting
July August
2- Inventory
43
September October
30- General Meeting 10-15% Discount
November December
30- Bonifacio day 3- Inventory
25- Christmas Day
20% Discount
30- Rizal Day
44

Chapter 1 Marketing Aspect Thesis 1

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Chapter 1 Marketing Aspect Thesis 1

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Company Vision and Mission

To be one of the premier food companies that offers nutritious,

To combine aggressive strategic marketing with quality products,

The logo of Burger Town Buffet shows an image of a large burger in

A common misconception is that the first hamburger was created in

When groups of German immigrants began arriving in America during

Identifying the demand of our products is very much important in

In establishing our business, we are also considering our main

Table 1-A Historical Demand and Supply of Burger Town Buffet

Year Historical Demand Historical Supply

HD = Historical Demand HD = No. of Demand X

HS = Historical Supply HD = 11,040 x 365

HD = No. of Demand by 12 months HD = 4,029,600

HS = No. of Supply by 12 months

Year Projected Projected Gap

HD = Historical Demand by Percentage of increase per year

HS = Historical Supply by Percentage of increase per year

GAP = Demand less Supply

Table 1-C Demand and Supply Analysis

Year Projected Demand Projected Supply

Table 2-B Price Comparative Analysis

Company Product Price

Burger Town Buffet aims to become a good yet affordable of Burgers to

Comparative Annual Market Share for 2017-2021

Comparative Annual Market Share

Table 3- B Comparative Annual Market Share

Company Rate No.of Sales Total

Company Rate No. Of Sales Total

Company Rate No. Of Sales Total

Company Rate No. Of Sales Total

Burger Town Buffet

Selling Price No. of Sales

Side Dish Fries

Dessert ( Additional Offers )

Burger Town Buffet

Selling Price No. of Sales

Side Dish Fries

Dessert ( Additional Offers )

Burger Town Buffet

Selling Price No. of Sales

Side Dish Fries

Dessert ( Additional Offers )

Selling Price No. of Sales

Side Dish Fries

Dessert ( Additional Offers )

Burger Town Buffet

Selling Price No. of Sales

Side Dish Fries

Dessert ( Additional Offers )

Technical description of the Product

The feasibility study is a combination of product and service in which

Ice tea is a popular packaged drink. It can be mixed with flavoured

Kiwi Juice- 120.00

Lemon Juice- 120.00

Orange Juice- 120.00

Sweet juice extracted from pineapple. It is sold unsweetened and

Ube Ice Cream 99.00

Chocolate ice cream - 99.00

Pandan Ice Cream 99.00