CREATING SHARED STORY:

Story of Self

Why am I here?

Originally adapted from the works of Marshall Ganz of Harvard University

 http://www.hks.harvard.edu/about/faculty-staff-directory/marshall-ganz

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 ACKNOWLEDGEMENTS

We welcome your suggestions for improving this guide further for future trainings.
We also welcome you to use it and adapt it for your own trainings, subject to the
restrictions below.
This workshop guide has been developed over the course of man trainings by Liz
Pallatto, Joy Cushman, Jake Waxman, Devon Anderson, Rachel Anderson, Adam
Yalowitz, Kate Hilton, Lenore Palladino, New Organizing Institute staff, MoveOn
Organizers, Center for Community Change staff, Jose Luis Morantes, Carlos
Saavedra, Sean Thomas-Breitfeld, Shuya Ohno, Petra Falcon, Michele Rudy, Hope
Wood, Kristen Dore and many others.

RESTRICTIONS OF USE

The following work [this workshop guide] is provided to you pursuant to the
following terms and conditions. Your acceptance of the work constitutes your
acceptance of these terms:

• You may reproduce and distribute the work to others for free, but you may
not sell the work to others.
• You may not remove the legends from the work that provide attribution as to
source (i.e., “originally adapted from the works of Marshall Ganz of Harvard
University”).
• You may modify the work, provided that the attribution legends remain on
the work, and provided further that you send any significant modifications or
updates to marshall_ganz@harvard.edu or Marshall Ganz, Hauser Center,
Harvard Kennedy School, 79 JFK Street, Cambridge, MA 02138
• You hereby grant an irrevocable, royalty-free license to Marshall Ganz and
New Organizing Institute, and their successors, heirs, licensees and assigns,
to reproduce, distribute and modify the work as modified by you.
• You shall include a copy of these restrictions with all copies of the work that
you distribute and you shall inform everyone to whom you distribute the work
that they are subject to the restrictions and obligations set forth herein.

If you have any questions about these terms, please contact

marshall_ganz@harvard.edu or Marshall Ganz, Hauser Center, Harvard Kennedy
School, 79 JFK Street, Cambridge, MA 02138.

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INTRODUCTION TO PUBLIC NARRATIVE & STORY OF
SELF
Goals for this session:

* To learn the basics of how public narrative works: values, emotion & story
structure

* To learn criteria for an effective story of self and coach others on improving
the storytelling

Each of us has a compelling story to tell.

Each of us has a story that can move others to action. As you learn this
skill, you will be learning to tell a story about yourself, the community you
organize with, and your strategy that motivates others to join you in creating
change. In addition, you will gain practice in listening, and coaching others
to tell a good story.

Public narrative as a practice of leadership

Leadership is about accepting responsibility for enabling others to achieve

shared purpose in the face of uncertainty. Narrative is how we learn to
make choices and construct our identities – as individuals, as communities,
as nations.

Why Use Public Narrative? Two Ways of Knowing (And we need

both!)

Public leaders employ both

the “head” and the “heart”
in order to mobilize others to
act effectively on behalf of
shared values. In other
words, they engage people
in interpreting why they
should change their world –
their motivation – and how
they can act to change it –
their strategy. Public
narrative is the “why”—the
art of translating values into
action through stories.

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The key to motivation is understanding that values inspire action
through emotion.

Emotions inform us of what

we value in ourselves, in
others, and in the world, and
enable us to express the
motivational content of our
values to others. Stories
draw on our emotions and
show our values in action,
helping us feel what matters,
rather than just thinking
about or telling others what
matters. Because stories
allow us to express our values
not as abstract principles, but
as lived experience, they
have the power to move others.

Some emotions inhibit action, but other emotions facilitate action.

The language of emotion is the

language of movement—they
actually share the same root
word. Mindful action is
inhibited by inertia, fear, self-
doubt, isolation, and apathy.
Action is facilitated by
urgency, hope, YCMAD (you
can make a difference),
solidarity, and anger. Stories
mobilize emotions of action to
overcome emotions that inhibit
us from mindful action.

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Public narrative combines a story of self, a story of us, and a story
of now.

By telling a “story of self” you can communicate the values that

move you to lead.

Public leaders face the challenge of enabling others to “get” the values that
move them to lead. Effective communication of motivating values can
establish grounds for trust, empathy, and understanding. In its absence,
people will infer our motivations, often in ways that can be very
counterproductive. Telling our story of self can help establish firm ground
upon which to lead, collaborate with others, and discover common purpose.

Every one of us has a compelling story of self to tell. We all have people in
our lives —parents, grandparents, teachers, friends, colleagues — or
characters we love - whose stories of challenge influence our own values.
And all have made choices in response to our own challenges that shape our
life’s path— confrontations with pain, moments of hope, calls to action.

The key focus is on

our choice points,
those moments in our
lives when we can
recall the experience
of our values moving
us to act in this way
or that in the face of
challenge. When did
you first care about
being heard? When
did you feel you had
to act? Why did you
feel you could? What
were the
circumstances – the
place, the colors,
sounds – what did it look like? The power in your story of self is to reveal
something of those moments that were deeply meaningful to you in shaping
your life’s trajectory —not your deepest private secrets, but the events that
shaped your public life. Learning to tell a good story of self demands the

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courage of introspection – and of sharing some of what you find.

By telling a “story of us” you can communicate values that can

inspire others to act in concert by identifying with each other – not
only with you.

Just as with a story of self, key choice points in the life of a community – its
founding, crises it faced, or other events that everyone remembers - are
moments that express the values that it shares. Consider stories of
experiences that members of your group have shared, especially those that
held similar meaning for all of you. The key is to focus on telling a specific
story about specific people at a specific time that can remind everyone – or
call to everyone’s attention – values that you share against which what is
going on in the world can be measured. Telling a good story of us requires
the courage of empathy – to consider the experience of others deeply
enough to take a chance of articulating that experience.

By telling a “story of now” you can communicate an urgent

challenge we are called upon to face, the hope that we can face it,
and choices we must make to act.

A story of now requires telling stories that bring the urgency of the challenge
you face alive – urgent because of a need for change that cannot be denied,
urgent because of a moment of opportunity to make change that may not
return. At the intersection of the urgency of challenge and the promise of
hope is a choice that must be made – to act, or not to act, to act in this way,
or in that. Telling a good story of now requires the courage of imagination,
or as Walter Brueggemann named it, a prophetic imagination, in which you
call attention both to the pain of the world and also to the possibility for a
better future.

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The Three Key Elements of Public Narrative Structure: What turns
recounting an event into a story?

Challenge – Choice – Outcome

A plot begins with an
unexpected challenge
that confronts a
character with an
urgent need to pay
attention, to make a
choice, a choice for
which s/he is
unprepared. The
choice yields an
outcome -- and the
outcome teaches a
moral.
Because we can
empathetically
identify with the
character, we can
“feel” the moral. We
not only hear “about”
someone’s courage; we can also be inspired by it.

The story of the character and their effort to make choices encourages
listeners to think about their own values, and challenges, and inspires them
with new ways of thinking about how to make choices in their own lives.

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Incorporating Challenge, Choice, and Outcome in Your Own Story

There are some key questions you need to answer as you consider the
choices you have made in your life and the path you have taken that
brought you to this point in time as a leader. Once you identify the
specific relevant choice point, perhaps your first true experience of
community in the face of challenge, or your choice to do something
about injustice for the first time, dig deeper by answering the following
questions.

Challenge: Why did you feel it was a challenge? What was so challenging
about it? Why was it your challenge?

Choice: Why did you make the choice you did? Where did you get the
courage (or not)? Where did you get the hope (or not)? Did your
parents or grandparents’ life stories teach you in any way how to act in
that moment? How did it feel?

Outcome: How did the outcome feel? Why did it feel that way? What did it
teach you? What do you want to teach us? How do you want us to feel?

A word about challenge. Sometimes people see the word challenge and
think that they need to describe the misfortunes of their lives. Keep in
mind that a struggle might be one of your own choosing – a high
mountain you decided to climb as much as a valley you managed to
climb out of. Any number of things may have been a challenge to
you and be the source of a good story to inspire others.

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 VIDEO REVIEW:
BARACK OBAMA’s 2004 DNC SPEECH

We'll be watching the first seven minutes of Barack Obama's 2004 DNC
speech – while you watch it, think about the elements of SELF – US – NOW
that you hear in his story.

SELF US NOW
• What are his • Who is the “us” that he • What challenge to
experiences and values identifies? those values does he
that call him to the • What are the common identify?
national stage? values he appeals to? • How does he make
• What choice points How? that challenge real?
does he include to • What gives us hope
show, rather than tell that we can do
us his values? something?
• What is the first step
that each person can
take to be part of the
solution?

1. What was Barack Obama’s purpose in telling these stories?

What was he moving people to do?

2. What values did his story convey?

3. What details or images in particular reflected those values?

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4. What were the challenges, choices and outcomes in each part of
his story? What moral do the outcomes teach?

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 TEAM BREAKOUT SESSION:
STORY OF SELF PRACTICE WORK

GOALS
• Practice telling your Story of Self and get good, constructive feedback
• Learn to draw out and coach the stories of others
AGENDA
TOTAL TIME: 65 min.

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1 Gather in your team. Choose a timekeeper. Do quick 10 min.
. introductions (name and hometown). Set norms for how you’ll
work together as a group during this training.

Have your facilitator tell their 2 minute story of self as an

example.

2 Take some time as individuals to silently develop your “Story of 10 min.

. Self.”
Use the worksheet that follows.

3 Choose a partner. 15 min.

. Practice telling your story of self.
- 2 minutes each to tell your story
* Focus on the values you want to convey—what specific
experiences
shaped those values in your life?
* Be specific & give lots of details

Use the worksheet on p.36 to help guide your feedback.

- 3 minutes each for feedback:
* What values did the storyteller convey? How
specifically?
* What is the Challenge, Choice , Outcome in each
story? Write them
in the boxes on p.37.
* Were there sections of the story that had especially good
details or
images (sights, sounds, smells, or emotions of the
moment)?
How did those details make you feel?
* What could the story teller do to more effectively convey
why they are
called to leadership in this campaign?

4 As a team go around the group and tell your story one by one. 30 min.
.
For each person:
- 2 minutes to tell their story
- 3 minutes to offer feedback from the group

NOTE: You have just 2 minutes to tell your story. Stick to this limit.
Make sure your timekeeper cuts you off. This encourages focus and
makes sure everyone has a chance to tell their story.

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 WORKSHEET:
DEVELOPING YOUR STORY OF SELF

Before you decide what part of your story to tell, think about these
questions:

1. What will I be calling on others to do?

2. What values move me to take action like that and might also inspire
others to similar action?
3. What stories can I tell from my own life about specific people or
events that would show (rather than tell) how I learned or acted on
those values?

What are the experiences in your life that have shaped the values
that call you to leadership in this campaign?

FAMILY & CHILDHOOD LIFE CHOICES ORGANIZING EXPERIENCE

Parents/Family School First Experience of

Growing Up Career organizing
Experiences Partner/Family Connection to key books
Your Community Hobbies/Interests/Talents or people
Role Models Experiences Finding Role Models
School Passion
Experiences Overcoming
Challenge
Think about the challenge, choice and outcome in your story. The outcome
might be what you learned, in addition to what happened. Try drawing
pictures here instead of words. Powerful stories leave your listeners with
images in their minds that shape their understanding of you and your calling.

CHALLENGE: CHOICE: OUTCOME:

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For Further Reflection

We all live very rich, complex lives with many challenges, many choices, and
many outcomes of both failure and success. That means we can never tell
our whole life story in 2 minutes. The challenge is to learn to interpret our
life stories as a practice, so that we can teach others based on reflection and
interpretation of our own experiences, and choose stories to tell from our
own lives based on what’s appropriate in each unique situation.

Take time to reflect on your own public story, beginning with your story of
self. You may go back as far as your parents or grandparents, or you may
start with your most recent organizing and keep asking yourself why in
particular you got involved when you did. Focus on challenges you had to
face, the choices you made about how to deal with those challenges, and the
satisfactions – or frustrations - you experienced. Why did you make those
choices? Why did you do this and not that? Keep asking yourself why.

What did you learn from reflecting on these moments of challenge, choice,
and outcome? How do they feel? Do they teach you anything about yourself,
about your family, about your peers, your community, your nation, your
world around you - about what really matters to you? What about these
stories was so intriguing? Which elements offered real perspective into your
own life?

What brings you to this campaign? When did you decide to work on
improving education? Why? When did you decide to volunteer? Why? When
did you decide to give up two days for this session? Why?

Many of us active in public leadership have stories of both loss and hope. If
we did not have stories of loss, we would understand that loss is a part of the
world, we would have no reason to try to fix it. But we also have stories of
hope. Otherwise we wouldn’t be trying to fix it.

A good public story is drawn from the series of choice points that have
structure the “plot” of your life – the challenges you faced, choices you
made, and outcomes you experienced.

Challenge: Why did you feel it was a challenge? What was so challenging
about it? Why was it your challenge?

Choice: Why did you make the choice you did? Where did you get the
courage – or not? Where did you get the hope – or not? How did it feel?

Outcome: How did the outcome feel? Why did it feel that way? What did it
teach you? What do you want to teach us? How do you want us to feel?

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 COACHING TIPS:
STORY OF SELF

Remember to balance both positive and constructively critical feedback.

The purpose of coaching is to listen to the way stories are told and think of
ways that the storytelling could be improved.

DON’T simply offer vague “feel good” comments. (“That was a really
great story!”)
DO coach each other on the following points:

 THE CHALLENGE: What were the specific challenges the

storyteller faced? Did the storyteller paint a vivid picture of those
challenges?
“When you described ________, I got a clear picture of the
challenge.”
“I understood the challenge to be ________. Is that what you
intended?”
“The challenge wasn’t clear. How would you describe ________?”

 THE CHOICE: Was there a clear choice that was made in response
to each challenge? How did the choice make you feel? (Hopeful?
Angry?)
“To me, the choice you made was _______, and it made me feel
_______.”
“It would be helpful if you focused on the moment you made a
choice.”

 THE OUTCOME: What was the specific outcome that resulted from
each choice? What does that outcome teach us?
“I understood the outcome to be _______, and it teaches me
_______. But how does it relate to your work now?”

 THE VALUES: Could you identify what this person’s values are
and where they came from? How? How did the story make you
feel?
“Your story made me feel ________ because _________.”
“It’s clear from your story that you value _______; but it could be

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 even clearer if you told a story about where that value comes
from.”

 DETAILS: Were there sections of the story that had especially

good details or images (e.g. sights, sounds, smells, or emotions of
the moment)?
“The image of ________ really helped me identify with what you
were feeling.”
“Try telling more details about _______ so we can imagine what you
were experiencing.”

Record Feedback/Comments from Your Team Members Here:

Coaching Your Team's “Story of Self” As you hear each other's stories, keeping
track of the details of each person’s story will help you to provide feedback and
remember details about people on your team later. Use the grid below to track your
team's stories in words or images.

NAME VALUES CHALLENGE CHOICE OUTCOME

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 New Organizing Institute
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