Ads RBT

Mobile as Advertising Medium

Advertising surrounds us – we are constantly exposed to The effectiveness of Ads RBT as a promotional tool is height-
advertising and promotional messages. Though advertising is ened by the attention the caller pays to the marketing
a powerful form of communication, enterprises are some- message - and the fact that a subscriber will receive many calls
times unable to create a truly intimate bond with their target from a wide peer group, extending the reach and impact of
market and gauge the effectiveness of their advertising spend. promotional communication.
The search for a more personal advertising approach is
constant. For operators, Ads RBT offers a new revenue stream and the
opportunity to create innovative pricing strategies to attract
Comviva’s Ads RBT offers a new way to engage with consum- subscribers and maintain loyalty.
ers on a more personal level. With Ads RBT, subscribers
allow operators to rent out their ring back tones for promo-
tional purposes. Improved subscriber profiling techniques
enable more accurately targeted messages to be played to
callers – improving the likelihood of brand recall.

How it Works?

2. Dia subscribes to the

Ads RBT service

1. Advertisers upload their ads,

categorizing the ads based on
target profile, date/time and
other criteria
Mobile Ads
3. Jack calls Dia
Platform 4. Ads CRBT maps the advertiser
target segment profile with the
caller profile and informs the
Ads RBT platform

6. Mobile Ads Platform play

5. Advises the RBT platform to
the Gillette Ads
play an aftershave ad as the
caller is male
Ads RBT
Operator Benefits High Click-through Rates
As Ads RBT receives the caller’s undivided attention, there is
New Revenue Stream a strong likelihood of callers clicking through to receive more
Ads RBT creates a new revenue stream information
Increased CRBT Penetration Improved Engagement
Lowers the entry barrier of subscribers to the CRBT service, Ads RBT enables advertisers to create a strong bond with
increasing the operator’s CRBT subscriber base consumers due to the personalized nature of the service.
Monetizes CRBT Inventory in the Network
Unused CRBT inventory is utilized with Ads RBT, resulting in Features
higher revenues from the CRBT service
Plug ‘n Play Solution
Subscriber Benefits Operators with Comviva’s CRBT solution can imme-
diately offer Ads RBT on their existing platform
Subscriber Rewards Permission Based Service
Subscribers receive rewards, such as a limited number of Subscribers opt-in for the Ads RBT service
free SMS, free CRBT downloads, free calls for support of Profiling and Personalization Engine
Ads RBT A strong profiling engine captures the callers’ profile
Product Awareness and generates relevant, personalized ads
Improves awareness of new products as callers learn of the Campaign Management
latest offerings in the market Ability to manage ad campaigns throughout the
lifecycle
Persuasive Engagement Model to Increase
Advertiser Benefits
Click-through Rates
Subscribers can register interest in the ad and receive
A New Channel
further information by pressing a predefined key
Ads RBT offers a new media over which to advertise

CRBT Media Players

Ad injection and
Ads Server
interactivity

Campaign Mgmt Profiling and MIS, Reporting Media Sales

Ads Management

System Targeting System and Analysis Partner

Modules

O
A Central
Ad Reward Ad Engine Database
M Self Care
Creation System and Engine Policy Ads/Media
Agency

Comviva is the leading provider of end-to-end mobile VAS solutions in emerging markets. Comviva’s extensive portfolio of solutions powers content, commerce and community-focused
revenues for operators, whilst its managed VAS services and customer lifecycle management offerings streamline operations and enable delivery of an enhanced end-user service experience,
ultimately driving revenue growth. With mobile operator customers in more than 80 countries worldwide, Comviva’s solutions enrich the lives of over 500 million people globally
To learn more, visit www.comviva.com or contact us at info@comviva.com

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