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Questionnaire

The document is a questionnaire for a study on factors affecting consumer buying behavior of branded apparel among youth. It contains 12 multiple choice questions regarding respondents' demographics, awareness and preferences of apparel brands, psychological factors influencing purchases, reference groups, and media used to find information on products. Respondents are asked to tick the option they believe is true for questions related to their age, income, brand awareness, preferences for different apparel segments and brands, purchase motivations, and information sources.

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Prabhakar Rao
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427 views

Questionnaire

The document is a questionnaire for a study on factors affecting consumer buying behavior of branded apparel among youth. It contains 12 multiple choice questions regarding respondents' demographics, awareness and preferences of apparel brands, psychological factors influencing purchases, reference groups, and media used to find information on products. Respondents are asked to tick the option they believe is true for questions related to their age, income, brand awareness, preferences for different apparel segments and brands, purchase motivations, and information sources.

Uploaded by

Prabhakar Rao
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

Respected Sir\Madam,

I am a student of Gayatri College of Science and Management, Srikakulam,


studying BBM conducting survey on A STUDY ON THE FACTORS AFFECTING THE CONSUMER

BUYING BEHAVIOUR REGARDING THE BRANDED APPARELS AMONG THE YOUTH with reference
to MEN DOT COM, VISHAKAPATNAM. All the data will be kept confidential and will
be used just for analysis of the project. I request you to tick the option which in your
opinion believes to be true.

1. Name :
2. Age :
(a) Below 17 (b) 18-20

(c ) 21-24 (d) Above 25

3. Marital status :
(a) Single (b) Married
4. Your total income that you yourself earn monthly
(a) No income (b) Below Rs. 10,000

(c) 10,000-20,000 (d) 20001-25000

(e) Above Rs. 25,000

5. Awareness about the International /National Brands of Apparels

(a) YES (b) NO

6. Degree of preferences of branded apparel among the youth males

(a) Mostly preferred (b) Preferred

(c ) Moderate (d) Least preferred

(e) Not preferred


7. Apparel segment mostly like by the youth

(a) Ethnic wear (b) Corporate wear

(c ) Casual wear (d) Sports wear


8. Brands of particular corporate apparel segment which are preferred most

(a) Louis Phillips (b) John Players

(c) Provogue (d) Arrow

(e) Park Avenue (f) Donear

(g) Peter England

9. Brand of sportswear segment mostly preferred

(a) Reebok (b) Nike

(c) Adidas (d) Speedo

(e) Puma

10. Brand mostly preferred in Casual Wear

(a) Spykar (b) Pepe

(c) Leecooper (d) Lewis

(d) Killer (e) Duke

(f) Monte Carlo

11. Psychological factors

(A) Try for pleasing colour combinations in my clothing

(a) Always (b) Usually

(c) Sometime (d) Seldom

(d) Never

(B) Seasonal trials of clothes

(a) Always (b) Usually

(c) Sometime (d) Seldom

(d) Never
(C) I have a long term plan for purchasing more expensive clothes items of

clothes

(a) Always (b) Usually

(c) Sometime (d) Seldom

(d) Never

(D) I try to buy clothes with well-known labels

(a) Always (b) Usually

(c) Sometime (d) Seldom

(d) Never

11. Reference group which influence the purchasing

(a) Family (b) Friends

(c) C0-workers (d) Brand itself

(d) Others

12. Media which males preferred while looking for information

(a) Television (b) FM Radio

(c) Newspaper (d) Magazine

(d) Internet (f) Others

THAN Q

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