OUR EXPERTISE STEMS

FROM OUR EXPERIENCE IN

FINANCIAL PLANNING

PRESENTING
YOU WITH THE

CERTIFICATION
TRAINING PROGRAMME
ICICIdirect Centre for Financial Learning (ICFL) is an initiative
of ICICI Securities Limited set up with an objective of
simplifying financial knowledge and increasing financial
literacy amongst prospective or experienced investors and
knowledge seekers. ICFL training programmes are
categorised under Investment Education Programmes and
Professional Certification & Development Programmes. The
repository of domain knowledge includes host of in-house
developed seminars, workshops, certifications and training
programmes leading to reputed certifications. These
programmes are in the area of Stock Investing, Derivatives,
Mutual Funds, Financial Planning, Wealth Management,
Corporate Finance, etc.

ICFL is an Authorised Education Partner of Financial Planning

Standards Board India for CFPCM Certification.
Index CM
1 About CFP Credentials & FPSB India

2 Why CFPCM Certification?

3 Demand for CFPCM Professionals

4 Career Opportunities & Pay Scale

5 Pathway to CFPCM Certification

6 The Practical Learning Curriculum

7 Our Differentiators

8 Our Programme Offerings

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About CFP Credentials & FPSB India
Rated as Gold Standard in Financial Planning, CERTIFIED FINANCIAL PLANNERCM or CFPCM is an international certification programme in the
lucrative field of financial planning, wealth management and financial advisory services.

As the Indian Financial Industry is transforming and maturing, professional financial planners have become an imminent need. In India,
leading industry giants from financial services sector have been promoting the concept of financial planning among the customers and
professionals.

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CERTIFIED FINANCIAL PLANNER certification programme makes you competent
to provide strategic advice in regard to investment, insurance, tax, retirement &
estate needs and enables you to plan and fulfil such needs.

CERTIFIED FINANCIAL PLANNERCM Certification is a:

Mark of Quality The World Over.
Tested for competency, education, examination & work experience.
Committed to code of ethics & rules of professional conduct.
Highest level of certification globally in the field of financial planning.

About FPSB India The Certification Awarding Body

FPSB India is the principal licensing body that awards CFPCM
Certification in India.
It is an affiliate of Financial Planning Standard Board (FPSB)
based in Denver, U.S.
It provides a pathway for members to develop the necessary skills
& knowledge to become successful financial planners.

CFPCM, Certified Financial PlannerCM and are certification marks owned outside the US by Financial Planning Standards Board Ltd. Financial Planning
Standards Board India is the marks licensing authority for the CFPCM marks in India, through agreement with FPSB Ltd.
Management Thoughts

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Anup Bagchi CFP
Managing Director & CEO,
ICICI Securities Limited

The Banking & Financial Services Industry is going through

a paradigm shift from being merely transaction oriented, to
being an advisory based service. CFPCM professionals have
an indispensable role to play in this transformation.

Vaijayanti Naik
Sr. Vice President & Head -
Human Resources, ICICI Securities Limited

The demand for qualified financial planners in the banking

and financial services industry is enormous. CFPCM
professionals not only fulfil this demand but also bring
credibility and integrity to the financial planning role.

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Abhishake Mathur CFP
Senior Vice President,
Financial Planning Services, ICICI Securities Limited

The competency and ethical standards set by CFPCM

professionals further reinforces trust in Financial Planning &
Advisory Services amongst our clients.
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Why CFP Certification?
1 Supported, recognised and promoted by 48 Charter Members and other employers engaged in financial planning services, looking
for competent and ethical financial planning professionals.

2 An industry and employment oriented certification which is rated as One of the Best Jobs by U.S. News and World Report, 2012.

3 Rated amongst the Top 20 Jobs on the basis of five key areas: Work Environment, Physical Demands, Job Outlook, Income Levels
and Stress by Career Cast in 2014.

4 The most recognised and respected financial planning certification in 25 countries.

5 Rated as Gold Standard by Wall Street Journal in 2006.

6 Ideal for self employment. Financial planners can start their own practice as an entrepreneur.

7 Highly sought after certification by BFSI industry as it provides credibility with customers seeking trustworthy assistance.

8 Enables qualified individuals to provide clients with a holistic approach to achieving their financial and life goals.

A Career in high demand:

CFPCM Global Recognition & Demand:

2014

2012 42,506

2011 71,296 United States

Japan
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2008 Number of CFP INDIA-1,820 Canada
Professionals
2005 Worldwide Australia
5,450
India
2003
Other countries
16,738
2000

0 50000 100000 150000 19,776

157,586 CFPCM Professionals Worldwide

Source: Financial Planning Standards Board, 2014 Statistics
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Demand for CFP
Professionals
Careers in financial planning are expected to grow 41% globally
by 2016, according to Money Magazine and Payscale.com.
Assuming one financial planner is handling approx. 1,000 clients,
we need at least 50,000 Certified Financial Planners in India
immediately. However, up till December 2014, India has had only
1820 CFPCM professionals.

In India, CFPCM recipients are in demand in the following fields: CFPCM Certification is suitable for:

Banking B.Com / M.Com / BMS / BBA / BBI / BAF / BFM

Wealth Management Companies Other undergraduates / graduates looking for a career in finance
Stock Broking Firms MBA / CA / CA Inter
Investment Advisory Services Sub-brokers
Financial Planning Services Insurance Advisors
Life and General Insurance Banking Professionals
Accounting and Law Firms Mutual Fund Distributors
Asset Management Companies Professionals interested to make a fruitful career in finance
Credit Counseling Organisations
Career Opportunities
& pay scale
Whether you are pursuing your graduation, or seeking to improve your
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professional status or want to become a practicing financial planner, CFP
certification can open the doors to better opportunities.
Levels Job profile Qualification/Experience Expected Pay (p.a)
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Entry Trainees and executives in Banks, Wealth Pursuing CFP Certification Rs. 2 to 4 Lakhs
Mangers and Financial Advisory Firms Education Program + Graduate
Fresher

Middle Relationship Managers, Wealth Managers, Passed CFPCM Examination + Work Rs. 4 to 8 Lakhs
Financial Planners, Financial Advisors, Experience of 1-2 Years
Investment and Insurance Advisors

Senior Business Heads, Functional Heads, Attained CFPCM Certification + Above 8 Lakhs
Specialists, Sr. Planners, Sr. Advisors and Experience of more than 3 years
Team Leaders

Source: Financial Planning Standards Board India as on December, 2014

CHARTER MEMBERS OF FPSB INDIA
The Promoters of CFPCM Certification

Source: Financial Planning Standards Board India as on March, 2015

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Pathway to CFP Certification:

Pathway Regular Challenge Status

Education A candidate must be HSC / 12th pass at the time of A candidate must be a CA / Intermediate
enrolment and has to complete the education criterion, level, CFA (US), ICWA, CAIIB, CS, LLB, Ph.D,
which is passing the following four examinations*: M.Phil, PG, Licentiate / Associate / Fellowship
of Life Insurance, Actuary, FFSI & FLMI from
1. Risk Analysis & Insurance Planning (Exam 1)
LOMA, Civil Service Examinations by UPSC
2. Retirement Planning & Employee Benefits (Exam 2)
3. Investment Planning (Exam 3)
4. Tax Planning & Estate Planning (Exam 4)

Examination Advanced Financial Planning Exam 5

Experience Either pre or post CFPCM examination Pre CFPCM Examination

(3 years for graduates & 5 years for non-graduates) (3 Years in financial services industry &
5 Years in non-financial services industry)

Ethics Signed Declaration for adherence to FPSB Indias Code of Ethics & Rules of Professional Conduct

Certification Candidate is authorised by FPSB India to use CFPCM i.e.

CERTIFIED FINANCIAL PLANNERCM,

* All examinations are facilitated by NSE and conducted online on NCFM platform on NSEs examination centres and other NSE
networked sites throughout India.
 The Practical Learning Curriculum
1 Introduction to Financial Planning 2 Risk Analysis and Insurance Planning 3 Retirement Planning and Employee Benefits
Financial Planning Process Risk Management and Insurance Retirement Need Analysis Techniques
Client Interactions Decisions in Personal Financial Planning Development of Retirement Plans
Time Value of Money Applications Identifying Clients Exposures to Morality, Health, Various Retirement Schemes such as:
Employees Provident Fund (EPF)
Personal Financial Statements Disability, Property, Liability and
Public Provident Fund (PPF)
Cash Flow and Debt Management Long Term Care Risk is Emphasized Super Annuation Fund
Asset Acquisition Selecting the Appropriate Gratuity
Education Planning Risk Management Technique Other Pension Plans, Post-retirement Counseling
Overview of Risk Management Insurance Pricing
Examination: M.C.Q. type Duration of Examination: 2 hours
Investment Planning Various Insurance Policies & Strategies:
Retirement Planning General Insurance
Special Circumstances Life Insurance
Plan Integration Motor Insurance
Ethics and Business Aspects of Financial Planning Medical Insurance
Insurance of Business Risk Regulation of
Insurance Industry
Examination: M.C.Q. type Duration of Examination: 2 hours

4 Investment Planning 5 Tax and Estate Planning 6 Advanced Financial Planning

Risk Return Analysis Tax Planning: Establishing Client Planner Relationship
Mutual Funds Income Tax Computation Analyse Client Objectives, Needs &
Derivatives Capital Gain & Indexation Financial Situation
Asset Allocation House Property Developing the Financial Plan
Investment Strategies Deductions & Allowances Implementing the Financial Plan
Portfolio Construction & Management Non Resident Indian Tax Laws Monitoring the Financial Plan
Regulation of an Investment Advisor Tax Management Techniques
Examination: M.C.Q. type Duration of Examination: 4 hours
Estate Planning:
Examination: M.C.Q. type Duration of Examination: 2 hours
Wills, Trust, Indian Succession Act
Power of Attorney
Joint Ownership of Property

Examination: M.C.Q. type Duration of Examination: 2 hours

A Candidate has an option to be certified as an AFP at module level number 2 / 3 / 4 / 5

Our Differentiators
When you choose an education partner, you should look for:
1 Expertise: Training Standards of the education provider
2 Experience: Experience of faculty
3 Exposure: Support for an internship to enhance practical learning

ICICIdirect Centre for Financial Learning ensures that you get all of the above.

Internships

Internship shall be provided with Financial Planning Services Department of ICICI Securities Ltd.
based on fulfilment of the following criteria:
Successfully cleared module 2 to 5 of the CFPCM Certification and is eligible for the
Advanced Financial Planning module.
Successfully completed graduation.
Established a need for an internship.
Cleared the interview for internship.
Faculty What matters for quality learning is -
Who will teach you?

With the objective of ensuring premium & highly practical learning that you deserve,
we have stringent faculty selection standards.

All of our faculty are CFPCM certificants and have not only a rich experience
as industry practitioners but also flair to teach.

The Intensive 3-tier Faculty Selection Process

The organisation follows an intensive 3-tier process for selection of the faculty.
1. Credentials based short-listing
CFPCM Certification
Extensive experience in teaching
Experience as an industry practitioner

2. Personal interview with qualified domain experts

Before selection, internal experts involve in a detailed discussion with the faculty to
evaluate domain knowledge and ability to teach.

3. Screening by the committee of top management

Each faculty is exclusively screened by a committee consisting of
senior management of ICICI Securities Limited.
Our Programme Offerings:
Regular Pathway: Classroom Learning Regular Pathway: Online Learning (CFPCM e-CLASS)
150+ Hours of Core Practical Learning Audio and Web based training modules
Exhaustive Study Material Study Material
Case Studies with Mock Tests Online Mock tests
Online Mock Tests Over 15 Case studies for Module 6
Doubt Solving/ Faculty Interaction Sessions Connect to Faculty-Online
Flexibility to attend missed classes based on class schedule Student progress tracking and report
2 hour exam orientation at ICICIdirect Centre for Financial Learning
Duration: 3 to 6 months
Subscription Duration: 1 Year from day of registration
Challenge Status Pathway: Classroom Learning
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40+ Hours of Core Practical Learning Challenge Status Pathway: Online Learning (CFP e-CLASS)
Exhaustive Study Material
Audio and Web based training modules
Case Studies with Mock Tests
Study Material
Online Mock Tests
Online Mock tests
Doubt Solving / Faculty Interaction Sessions
Over 15 Case studies for Module 6
Flexibility to attend missed classes based on class schedule
Connect to Faculty-Online
2 hour exam orientation at ICICIdirect Centre for Financial Learning
Duration: 1 to 2 months

Add-ons for both pathways Subscription Duration: 6 months from day of registration

Basics of Excel from a CFPCM learning perspective

Financial plan construction training by an industry practitioner for those
who have cleared module numbers 2 to 5
Guest Lectures by industry experts
Examination and Fee Details
Training Fee:
Training fee is payable to ICICI Securities Limited.
Please contact your nearest branch for details.

Registration and Examination Fee:

The Registration and Examination fee is payable to
FPSB India as per their Guidelines.

Batch Start Date:

Please contact your nearest branch for details

Training Venue:
 Our Regional Offices:
MUMBAI PUNE BENGALURU DELHI HYDERABAD KOLKATA
ICICIdirect Centre for ICICIdirect Centre for ICICIdirect Centre for ICICIdirect Centre for ICICIdirect Centre for ICICIdirect Centre for
Financial Learning Financial Learning Financial Learning Financial Learning Financial Learning Financial Learning
2nd Floor, Patel Complex, Ground floor, SANAS 2nd Floor, No.50 Little Plaza, 2E/ 22, Ground Floor, 1st Floor, 6-3-111, ICICI Securities Ltd
Liberty Garden Rd., Memories, Fergusson Cunningham Road, Jhandewalan Extension, Amrutha Mall, Somajiguda, Flat no 21, 2nd- Floor Parijath
Off S.V. Road, Malad West, College Road, Bengaluru - 560052. New Delhi - 110055. Hyderabad- 500082 Building 24A
Mumbai - 400064. Near Deendayal Hospital, Phone: +91 8884266629 Phone: +91 8588816146 Phone: +91 9908414441 Shakespeare Sarani,
Phone: +91 8451943442 Pune - 411004. Kolkata - 700017
Phone: +91 8390904865 Phone: +91 9230700996/
+91 9230700997

Website: learning.icicidirect.com
Corporate office: Shree Sawan Knowledge Park, Plot No. D-507, T.T.C. Industrial Area,
SMS EDU CFP to 5676766 MIDC Turbhe, Navi Mumbai - 400 705 Tel: (91-22) 4070 1000 Fax: (91-22 4070 1022).
Registered Office: ICICI Centre, Churchgate, Mumbai 400 020, India.
Email: learning@icicisecurities.com

ICICI Securities Ltd.( I-Sec).Registered office of I-Sec is at ICICI Securities Ltd. - ICICI Centre, H. T. Parekh Marg, Churchgate, Mumbai - 400020, India, Tel No : 022 - 2288 2460, 022 - 2288 2470. The contents herein above shall not be considered as an invitation or persuasion to trade or invest. These programmes
do not guarantee any job or placements with ICICI Group or any other organization. Participants should make independent judgment with regard suitability, profitability, and fitness of any program offered herein above. I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any
actions taken in reliance thereon. Certification is an indicator that an individual has completed a combination of defined examination and course requirements prescribed by ICFL . However, certification is not a guarantee or assurance of the competence or ability of any particular individual.