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    Home Work 2-Answer

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    Mikey Chua
    The document provides a summary of Uber Technologies Inc.'s business using Porter's Five Forces framework. It analyzes Uber across five forces: 1) risk of entry by new competitors, noting Uber's technology focus leaves it open to copying; 2) intensity of rivalry from competitors like Grab and taxis; 3) bargaining power of customers who do not use Uber regularly and have alternatives; 4) bargaining power of suppliers like oil companies and drivers who own vehicles; and 5) threat of substitution from services like taxis, public transport, and other ridesharing companies becoming closer substitutes.

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    Home Work 2-Answer

    Uploaded by

    Mikey Chua
    180 views2 pages
    The document provides a summary of Uber Technologies Inc.'s business using Porter's Five Forces framework. It analyzes Uber across five forces: 1) risk of entry by new competitors, noting Uber's technology focus leaves it open to copying; 2) intensity of rivalry from competitors like Grab and taxis; 3) bargaining power of customers who do not use Uber regularly and have alternatives; 4) bargaining power of suppliers like oil companies and drivers who own vehicles; and 5) threat of substitution from services like taxis, public transport, and other ridesharing companies becoming closer substitutes.

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    The document provides a summary of Uber Technologies Inc.'s business using Porter's Five Forces framework. It analyzes Uber across five forces: 1) risk of entry by new competitors, noting Uber's technology focus leaves it open to copying; 2) intensity of rivalry from competitors like Grab and taxis; 3) bargaining power of customers who do not use Uber regularly and have alternatives; 4) bargaining power of suppliers like oil companies and drivers who own vehicles; and 5) threat of substitution from services like taxis, public transport, and other ridesharing companies becoming closer substitutes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    180 views2 pages

    Home Work 2-Answer

    Uploaded by

    Mikey Chua
    The document provides a summary of Uber Technologies Inc.'s business using Porter's Five Forces framework. It analyzes Uber across five forces: 1) risk of entry by new competitors, noting Uber's technology focus leaves it open to copying; 2) intensity of rivalry from competitors like Grab and taxis; 3) bargaining power of customers who do not use Uber regularly and have alternatives; 4) bargaining power of suppliers like oil companies and drivers who own vehicles; and 5) threat of substitution from services like taxis, public transport, and other ridesharing companies becoming closer substitutes.

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    NATIONAL UNIVERSITY

    College of Business and Accountancy Home Work


    #2 1ST Semester AY 2017-2018 BUSINESS POLICY
    AND STRATEGY (BBUPOST)
    Score

    You want to use a systematic method to study whether Uber Technologies Inc. is going
    to be profitable. Use Porters FIVE FORCES framework and provide three logical
    answers to EACH of the FIVE FORCES.

    Answers:
    Uber Technologies, Inc.
    Porters 5 Forces Framework :

    1. Risk of entry by potential competitors


    a. Uber's use of technology as a technology-based company. New ride-sharing
    companies might copy their concept and other competitors thereby to not only operate in
    the same way as Uber but to also charge less for the same distance.
    b. Uber also lacks protection from new ride-sharing companies that can unfairly charge
    less for the same distance.
    c. Uber is not immune to raising rates, hence making it easier for other firms to penetrate
    the industry.

    2. Intensity of rivalry among established companies within an industry


    a. It's obvious that Grab is one of the major competitors of Uber, they have almost identical
    business models and operations.
    b. Another competitor of Uber is Taxi. Although Uber offers less charges, the availability
    of Uber cars when you need them without using an app sometimes is the problem
    compared to taxi's that is almost everywhere.
    c. Angkas is also a competitor, a motorcycle ride booking service. It uses the same
    technology, like Uber and Grab but Angkas failed to reach the success of Uber and Grab
    have enjoyed.

    3. Bargaining power of buyers


    a. Customers don't usually use Uber services on a regular basis. They only use it only on
    specific circumstances like being late for work or going to a scheduled event.
    b. The growing number of ownerships of private cars which means some customers will
    no longer be using Uber if they have a private car already.
    c. Customers are sensitive to price variations due to existence of alternatives and rivals.
    Customers can freely choose between Uber, Grab, Angkas or Taxi whichever is offering
    lower price for the same distance.
    4. Bargaining power of suppliers
    a. Oil and gas suppliers is one of the major provider. If oil and gas is high, Uber will raise
    their rate. This also causes a level of uncertainty and non-predictability of oil to power
    vehicles.
    b. Another leading supplier of the transportation industry is the availability of Drivers/Car
    owners who will register their private cars to be part of Uber team.
    c. Uber owns no vehicle among its fleets. As such, the companys business model is
    highly dependent on drivers and partners owning their own rides.

    5. Closeness of substitutes to an industrys products


    a. Taxi, the closest rival and a potential substitute. A slight increase of Uber rates can
    result in customer embrace of its closest rivals and substitute.
    b. Public means of transportation that offer similar services at a cheaper rate can threaten
    Uber's existence and operation.
    c. There are many ride sharing companies and taxis out there but none of them came
    close to what Uber is offering so it's safe to say that at this very moment, Uber is winning
    but once those substitutes learned how to play their cards well, Uber might lose its reign
    as PH's best ride sharing company.

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