MGC4013 Synopsis 2017
MGC4013 Synopsis 2017
MGC4013 Synopsis 2017
Assessment strategy:
Formative
Summative
This course exposed the student to the current practice of conventional and
Islamic entrepreneurship and usage of information in making decision. In
addition, it provides a platform of understanding and practical activities (skills)
13. SYNOPSIS
that are applied in the real life. As a result, students will be exposed to the actual
process, problem solving and decision making decisions in running an event
management business.
14. MODE OF DELIVERY Lectures and tutorial (SCL)
Component %
Continuous Assessment 60
15. Assessment methods and types Final Exam 40
Total 100
Search)Assessment(Library
Test/Quiz/Exam
Assignment
Self-study
Lecture
Tutorial
Total
TOPIC
Continuous Test/Quiz/Assessment 1 2 6 9
Presentation 2 4 6 12
Final Examination 3 9 12
TOTAL 28 14 6 0 6 67 121
Main reference:
Additional references:
Contact
Lesson Learning Outcome Teaching & Learning
TOPIC hours PLO KI Assessment Tasks
(Students are able to..) Activities
(week)
1. Define and differentiate
conventional and Islamic
Entrepreneurship.
2. Identify Muslim entrepreneurs in
Malaysia as a role model, and Mini lecture
Foundation of Entrepreneurship: identify the opportunities and CS4 Group Activity
LO4
The Challenge, Conventional and Islamic challenges faced in real life. TS3 (Discussion Questions/
LO5 Feedback on work
Perspectives Theories, Concepts and Principles, 6 3. Discuss the principles and theory KK1 Case Study/
LO8 activity
Creativity and Innovation of entrepreneurship. KK2 Debate/Library
4. Explain the differences among Search/Journal Review)
creativity, innovation and
entrepreneurship.
5. Describe the steps in the creative
process.
1. Develop a strategic plan for a
business.
Business Planning: 2. Discuss the steps involved in Mini lecture
- Strategic Planning subjecting a business idea to Group Activity
- Feasibility Analysis feasibility analysis. (Discussion Questions/
CS4
- Developing Business Plan 3. Prepare a good business plan LO4 Case Study/
TS3
- Forms Business Ownership that is effective, practical and LO5 Debate/Library Feedback on work
12 KK1
- Legal Requirements viable. LO8 Search/Journal Review) activity
KK2
4. Discuss the advantages and
disadvantages of the various Developing business
types of business entities. plan
5. Discuss the legal aspects of
business formation.
Management of Small Businesses: 9 1. Explain the important elements LO4 CS4 Mini lecture
- Human Resource Management (HRM) and functions of HRM. LO5 TS3 Group Activity Feedback on work
- Marketing 2. Apply marketing management LO8 KK1 (Discussion Questions/ activity
- Operations knowledge in preparing marketing KK2 Case Study/
- Finance plan. Debate/Library
- Ethics, Professionalism and Social Responsibility 3. Apply the production Search/Journal Review)
management knowledge on its
operations.
4. Identify the various sources of
financing available.
5. Identify elements required in
Contact
Lesson Learning Outcome Teaching & Learning
TOPIC hours PLO KI Assessment Tasks
(Students are able to..) Activities
(week)
preparing financial plan.
6. Recognize the roles of cultural,
political and legal system in
defining ethics and social
responsibilities.
7. Compare the ethical and legal
versus unethical and illegal
activities and challenge in real
life.
1. Identify the related and workable Mini lecture
business models components. CS4 Group Activity
LO4
2. Documenting existing business TS3 (Discussion Questions/
Business Model Canvas 6 LO5 Feedback on work
model. KK1 Case Study/
LO8 activity
3. Developing new business KK2 Debate/Library
models. Search/Journal Review)
1. Collaborate with team members
in team-related assessment task.
2. Implementing, monitoring and CS4
evaluating business based on LO4 TS3
business plan that has been LO5 KK1
Business Practicum 9 Business practical Practical activities
developed. LO8 KK2
LO9 LS4
3. Verbally communicate with peers
and lecturers on the project
assigned.